(From L-R) Samsung Philippines’ Product Marketing Manager for Home Appliances Reema Magasca, Head of Corporate Marketing Yna Quimson, Head of Digital Appliances Ramon Medina, and Head of Product Marketing for Home Appliances Jayson Angeles celebrate the launch of Samsung’s Bespoke AI lineup, highlighting its commitment to AI-driven home solutions.

MANILA, Philippines – April 8, 2025 – Samsung introduced its new Bespoke AI lineup for innovative AI Home experiences, boasting advanced AI features and displays. Samsung’s Bespoke AI appliances bolster the company’s goal of AI-driven connectivity, which is designed to adapt to diverse lifestyles and simplify life at home.

With the average Filipino investing more time in their hustle and less time on chores and personal interests, Samsung seeks to allow homeowners to make the most of their days at home worry-free with AI-powered home solutions, connected through SmartThings. 

“At the heart of everything we do at Samsung is our goal to make the lives of our customers better and easier with our technology, including our home appliances,” said Ramon Medina, Head of Digital Appliances for Samsung Electronics Philippines. “We are proud that our newest Bespoke AI appliances are a testament to Samsung’s deeper commitment to integrating AI across the connected experience to cater to diverse lifestyles.”

Bespoke AI: Home Living Made Simple

During the preview, Samsung showcased its Bespoke AI Side-by-Side Refrigerators and Washing Machines. These AI-powered appliances demonstrated new functionalities to create an AI Home where Filipino homeowners can enjoy a secure and intuitive user experience. Bound by Bespoke AI’s core pillars—Easy to Use, Care, and Savings—the new Bespoke AI lineup promises to deliver the best of smart living.

Samsung’s Bespoke AI side-by-side refrigerators provide personalized home solutions with all-around cooling and smart features for a richer user experience.

Side-by-Side Refrigerators: Designed for More Than Storage

The new Bespoke AI Side-by-Side Refrigerators are designed to make room for everything you need—and we’re not just talking about their impressive SpaceMax Technology. 

Apart from every corner of the fridge being evenly chilled thanks to the All-around Cooling feature, these advanced refrigerators create a rich user experience with the Family Hub, where you can share photos, listen to music, and access information from the Daily Board. 

The Side-by-Side Refrigerators are also all about access and control. Their sleek 9” AI Family Hub LCD screen lets you control smart devices, access apps, and receive personalized updates. Even from a distance, you can still control your refrigerator using SmartThings on your smartphone or tablet without the extra hardware.

Washing Machines: For Effortless Washing and Drying

Doing laundry can seem daunting, but Samsung’s Bespoke AI Washing Machines simplify the task for you through intelligent AI washing. 

The AI Top-load Washer simplifies laundry with intelligent cleaning and advanced functionality for gentle and thorough washing.

The Bespoke AI Laundry All-in-One Combo is the washing machine you need for all-in-one laundry that eliminates the need to transfer your clothes from the washer to the dryer, thanks to its All-in-one design that seamlessly integrates a washer and dryer in one appliance. Through AI, it washes and dries clothes thoroughly and efficiently by detecting the weight and fabric of your laundry.

Meanwhile, the AI Top-load Washer washes your clothes thoroughly and gently, leveraging AI Wash to adjust its cycle settings automatically. To save time, the Super Speed feature shortens the rinsing time by shooting powerful jets of water and accelerating the spin speed.

With the launch of these home appliances, Samsung seeks to bring new and innovative functionalities to solve Filipinos’ common challenges at home. In helping create an AI Home, users can enjoy a home ecosystem that is useful, meaningful, and safe, ultimately building a living space where they can enjoy the simple, easy life.

To experience Samsung’s AI Home experience, browse the newest selection of Bespoke AI appliances at  https://www.samsung.com/ph/home-appliances/bespoke-home/ or visit any of Samsung’s authorized dealers nationwide.

MANILA, Philippines – Starting over comes in many forms; for many, it entails moving into a new home or rebuilding one’s living space. With condominium rental prices at their lowest¹ and the peak wedding season fast approaching, more young Filipino couples and families are set to make significant house changes. With its smart home solutions, Samsung seeks to make the transition more seamless, marking a positive start to a new life chapter.

Samsung TVs and digital appliances make connected living possible, creating fulfilling experiences in every Filipino household. For young couples or families just starting, Samsung’s wide range of TVs and appliances are designed to enrich their home lives, whether through upscaled entertainment, sophisticated food prep and storage, or intelligent washing and drying.

Until March 31, you can enjoy exclusive bundles on these essentials to complete your new home. Save up to ₱39,623 when you purchase Samsung’s exclusive bundles on its QLED TVs, washing machines, and refrigerators, which include premium gifts such as a Soundbar, microwave, 1-Week Unli Fiber Internet and a Disney+ Annual Premium Plan amounting to up to P28,683. From QLED TVs to side-by-side refrigerators, Samsung has everything you need to build a humble abode and make unforgettable memories for the years to come. 

Immerse Yourself In a Billion Shades of Color

Watching television with your loved ones is one of the most significant moments you can share at home. Reveling in the highs of a thrilling action film or relishing in the kilig from a romantic comedy is made all the better when you have the best display to make the watching experience more immersive.

Thanks to Samsung’s Real Quantum Dot Technology, the QE1D QLED TV delivers the finest picture ever and breathes life into your favorite content that reels you in. This way, you can enjoy your favorite shows in 4K picture quality at any time of day or night.

Enjoy Worry-Free Meal Prep and Storage

While nothing beats a home-cooked meal, preparing each dish can involve so many steps—from storing ingredients to keeping them fresh—that the task can seem daunting. Samsung’s refrigerators simplify how you deal with food items, so you can look forward to preparing each meal every time!

For those who like to plan ahead for their meals for the following weeks, Samsung’s Side-by-Side Refrigerator boasts a 583-liter space that fits every ingredient you could ever need, thanks to its SpaceMax Technology.

On the other hand, Samsung’s Bespoke Top-Mount Freezers can blow intensely cold air on demand for fast cooling. At the same time, their different line of Top-Mount Freezers can preserve the freshness of your food items for much longer when placed in the Power Cooling Zone. Whether you’re cooking for your loved one or yourself, meal prep is made all the more simple and satisfying.

An Efficient, Intensive Wash Every Time

Although the standard washing machine does a good enough job of washing clothes, have you ever had a washing machine that not only cleans your clothes but also saves energy with every wash? Samsung’s Front-Load and Top-Load Washing Machines do precisely that!

Thanks to their Eco Bubble technology, these Samsung washing machines ensure efficient cleaning, removing stubborn stains and dirt while protecting the fabric’s color and texture.

Welcome Simple, Connected Living with Samsung Appliances

Embarking on a new path comes with its own challenges, but the transition to another chapter will all be worth it! As you face new milestones, having a Samsung home complete with innovative house solutions that go better together, you can enjoy an easy and memorable home life for the days ahead. To learn more about Samsung’s exclusive promo, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

1 Taguines, Andrea. “Condominium Rental Prices Lowest in 15 Years: Expert | ABS-CBN News.”