MANILA, Philippines – Family life is the heart of every Filipino household: from busy mornings preparing for the day ahead, weekend gatherings with the entire family, to quiet evenings when everyone winds down after a long day. As daily routines grow more demanding, Samsung Bespoke AI appliances empower Filipino homes with technology that cares for the family’s everyday life.

By engineering its appliances to deliver intelligent, efficient, and reliable performance, Samsung brings meaningful value to Filipino families by giving them greater comfort and care, plus the peace of mind in knowing that their household will run smoothly each day.

Better Care in Every Home

Whether it’s a multi-generational residence or modern condo living in the city, Samsung ensures your home runs smoothly in the background so your family can live fully in the foreground, doing what they love most. Starting the day with preparing breakfast or packing baon for school and work is calmer with Samsung home appliances.

The Bespoke AI Family Hub Side-by-Side Refrigerator keeps food organized and fresh with powerful cooling, while the Family Hub screen makes planning meals and tracking ingredients effortless. You can view fridge contents through your smartphone, so you know what you need to shop for at the grocery store. The Samsung Smart Oven is the perfect addition to any home kitchen, making cooking faster without needing multiple appliances.

On laundry days, the Bespoke AI Front Load Washer and Dryer works to ease one of the most time-consuming household chores. Make every load feel lighter than ever. On AI Wash, it automatically senses fabric type, soil level, and load size, to set your cycle to the optimal wash settings. This means you spend less time doing the laundry and more time enjoying moments with your loved ones. When it’s time to rest for the evening, your room becomes truly relaxing with the WindFree Air Conditioner with SmartThings, which keeps the space cool and comfortable without harsh drafts.

More than delivering convenience, Samsung becomes part of the alaga or care you give your family—in preparing family dinners after a long day, storing the groceries you shopped for over the weekend, and keeping the home safe and comfortable for lolo, lola, and the children in the family.

Connected Living for the Whole Family

SmartThings ties all these intelligent appliances into one seamless, intuitive ecosystem to enhance daily convenience. Through the app, you are in control of your home. Whether it’s turning on the air conditioner before you come home or getting notified once the laundry cycle is finished, SmartThings makes smart living feel natural and effortless.

Furthermore, Samsung’s connected innovations create a home that responds to your family’s needs throughout the day.

Durability Built for Everyday Living

Filipino families value durability in their household appliances. Samsung’s Bespoke AI delivers on that front with durability that withstands real, everyday use and peak performance that lasts for years. Each appliance is crafted to ensure that families can rely on it day in and day out.

Samsung’s digital inverter technology optimizes and maintains the appliances’ performance while minimizing energy consumption. This ensures that every refrigerator, air conditioner, or washing machine continues to perform at their best through every stage of family life.

Reliable Performance and Lasting Support You Can Count On

Beyond premium hardware engineering, Samsung sets itself apart with an industry-leading commitment to offer long-term support for every consumer. With up to 7 years of software updates, digital appliances remain optimized, secure, and continuously improving over time.

Thanks to Home Appliance Remote Management (HRM), families gain a modern home care assistant. It performs proactive diagnostics to identify potential issues early and enables remote troubleshooting. This reduces the mental load of modern homeownership by consistently monitoring and maintaining home appliances to avoid disruptions to daily routines.

Samsung Care+ Premium reinforces the quality of your household investments, giving Filipino families an extra layer of confidence and true peace of mind. This proactive care service offers extended protection with up to five years of warranty coverage* as well as certified professional installation and maintenance services, to make sure that every home appliance stays in top shape and to keep everyday living running smoothly.

Smarter Homes and Stronger Connections with Samsung Home Appliances

Through appliances that offer intelligent efficiency and reliability, Samsung helps build homes that work smarter, so families can live better. More than simplifying routines, Samsung delivers lasting comfort, thoughtful care, and everyday convenience that transform the home into a space where togetherness naturally thrives.

As Samsung home appliances run in the background, Filipino families gain more time to focus on cherishing the shared moments that make a house truly feel like home.

Bring home stronger connections with Samsung and Globe GFiber. Unlock exclusive GFiber Prepaid premiums worth up to PHP 1,555, redeemable upon installation, when you purchase select Samsung Home Appliances from any of the participating Samsung stores. Scan the QR code on Samsung tent cards and fill out the form to check your area’s Globe GFiber serviceability. This offer is available until February 15, 2026 only.

Discover more reasons why Samsung home appliances make the best addition to your homes, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information about Samsung Bespoke AI digital appliances, visit https://news.samsung.com/ph/.

MANILA, Philippines (December 5, 2025) – Samsung highlights how connected innovations transform everyday living into a highly intuitive and effortless experience with the opening of its new SmartThings Home Showroom at the Science Hub Tower in Taguig. The showroom demonstrated how SmartThings enables Filipino homeowners to have complete control over every aspect of their living space through a single platform.

As the demand for intelligent household devices continues to rise, Samsung is uniquely poised to address the Filipino consumers’ demand for convenience, security, and energy efficiency in their living spaces. “We want to harness the power of AI technology and connected ecosystems to turn daily routines into effortless, personalized experiences for every modern Filipino home,” said President of Samsung Electronics Philippines, Roman Han. “Our goal is to create a home that works around every family, so they can focus on people and moments that matter most.”

A Connected Home That Works For You

The SmartThings Home Showroom gives guests a chance to experience firsthand how Samsung’s technology connects TVs, appliances, and devices to automate common home practices and create a seamless, responsive environment. In the living room, SmartThings links Vision AI TVs to immersive audio devices, like the Q-Series Soundbars, to deliver immersive entertainment. Families are in full control of their comfort with smart cooling solutions like the WindFree Air Conditioners, and tailor the ambiance of their spaces through customizable lighting.

For home offices, Samsung’s connected innovation increases productivity by streamlining work modes. Professional workers working from home can use SmartThings to connect the Smart Monitor M8 to Galaxy tablets to make content handoff between devices more seamless. They can even check their running appliances or manage their home security without leaving their workspace.

Furthermore, this cohesive ecosystem can also promote healthier habits to keep you on top of your wellness. You can make your workout routines more guided and data-driven by pairing your Galaxy watch to your Samsung TV and displaying your real-time health metrics on a bigger screen.

In the kitchen, Samsung Bespoke AI appliances support more thoughtful meal preparation. From accessing recipe ideas and tracking your available food stock to playing music while cooking, Samsung’s Side-by-Side Refrigerator Family Hub enriches the kitchen experience. Laundry and garment care innovations, such as the Bespoke AI Laundry Combo and the AirDresser, automate household chores, freeing up your time for other important activities.

At the end of the day, Samsung SmartThings lets you manage the temperature and lighting, or play relaxing audio from the Music Frame, to make your room a more conducive space for sleep

More Efficient, Future-Ready Business Operations

Aside from enriching daily life at home, Samsung’s connected innovation strengthens operational performance across industries by streamlining workflows, reducing inaccuracies, and improving service delivery. For retail and quick-service establishments, Samsung’s professional display range, powered by VXT CMS, can be used to present menu and promotional content to help drive impulse purchases.

For businesses in critical environments, integrated hardware, AI-powered tools, and SmartThings Pro provide real-time visibility and control over devices and the environment. Samsung Knox offers robust security and centralized management, both of which are crucial for businesses in high-compliance sectors. This portfolio of intelligent solutions helps organizations reduce downtime, optimize resource use, and maintain consistent service quality.

“Samsung aims to eliminate friction and achieve smarter outcomes as more businesses and households embrace connected solutions,” explained Han. “SmartThings is designed to create intelligent and convenient experiences, making both business organizations and Filipino homes ready for the future.”