MANILA, Philippines (December 4, 2025) – Samsung showcases how its powerful, connected innovations can help propel businesses towards the future with the inauguration of its Business Experience Studio and SmartThings Home Showroom, .

In 2024, KPMG Global Tech Report showed that 87% of organizations on average have successfully adapted technology to boost their profits over the last 24 months. This digital transformation was supported by government initiatives such as the e-Goverment Master Plan, as well as the increasing investments made by private sectors towards technology.

“Our goal is to empower every sector with innovations that make work smarter, businesses more efficient, and environments more connected,” said Roman Han, President of Samsung Electronics Philippines. “Every industry is operating in an era where speed, efficiency, and connectivity drive growth while also defining competitive advantage. This showroom demonstrates how AI-powered solutions and SmartThings-connected devices can come together to deliver meaningful solutions for real-world business challenges.”

Improved Efficiency and Strengthened Security

Samsung’s vision goes beyond hardware, introducing a full ecosystem that connects devices and management systems into a single platform, offering Filipino enterprises the tools to adapt in a dynamic business environment quickly. The Business Experience Studio features six immersive zones that exhibit how Samsung’s innovations can address sector-specific challenges and strengthen organizational performance.

In the hospitality sector, Samsung’s unified technologies streamline operations and elevate guest comfort. Frictionless check-in systems reduce manual workload, while in-room innovations—such as hospitality TVs paired with immersive audio devices—deliver premium entertainment. Smart cooling solutions, including the One-Way Cassette Air Conditioner and WindFree Air Conditioners, help create a relaxing environment in each room. These devices come together through SmartThings, which gives guests intuitive controls and makes their stay more personalized.

For businesses in retail or quick-service restaurants (QSRs), Samsung solutions optimize workflows and improve customer satisfaction. Samsung Kiosks enables fast, contactless, and accurate ordering. Its all-in-one payment and ordering system reduces wait times and minimizes errors, particularly during peak hours. Intelligent display solutions capture attention and drive impulse purchases by ensuring high-visibility of menus and promotional content, whether placed inside or outside the store. Through VXT CMS, retailers can update displayed promotional content across stores to encourage stronger customer response.

Samsung’s connected ecosystem transforms education and learning through interactive, flexible, and highly efficient environments. Devices such as the Galaxy Tablet and S Series tablets, along with interactive boards like the Flip Pro digital boards, and Samsung TVs, power collaborations in modern classrooms. Integrating Samsung DeX and AI-powered productivity tools enables students and teachers to work smarter and more collaboratively, transforming learning sessions into more engaging experiences.

Samsung’s rugged devices improve visibility and real-time coordination for industries that operate in challenging environments. Tools like the Galaxy XCover7 and Galaxy Tab Active5 are built to withstand harsh conditions, ensuring uninterrupted connectivity and productivity for frontline teams.

With security and centralized management equally vital for high-compliance sectors, Samsung Knox gives organizations full oversight of their device fleet, including instant broad instant broadcast messaging, secure location tracking, remote lock and wipe capabilities for lost or compromised devices, and constant performance and compliance monitoring. Combined with the expanded operational control of SmartThings Pro, these rugged solutions help safeguard sensitive data, streamline coordination, and strengthen business continuity in critical industries.

Seamless, Connected Home Experiences

In addition to the Business Experience Studio, Samsung also unveiled its SmartThings Home Showroom, which displays how Samsung’s connected innovations redefine domestic living. Through SmartThings, modern homes become an intelligent ecosystem where devices seamlessly communicate to create a more intuitive living experience. Aside from simplifying daily tasks, this also enriches homes for leisure or productivity through intelligent devices such as Vision AI TVs, connected monitors, and tablets. With full control over every room and appliance, homeowners experience a more responsive, personalized, and efficient home.

“The same vision that propels the development of our enterprise innovations also powers our dedication to elevating the home experience,” stated Han. “SmartThings is designed to simplify modern living. It allows homeowners to manage and control their home experience through intelligent solutions that make houses truly feel like home.”

The long wait is over! If you’ve been longing to get that Samsung mobile phone, TV or home appliance, the time has finally arrived as the Great Samsung Sale is back to give you the greatest discounts, freebies, and incentives this June 1 to 30, 2023.

For innovations that allow you to enjoy life even more, the Great Samsung Sale has incredible offers on select mobile devices, tablets, wearables, TVs, sound devices, home appliances and air solutions.

Upgrade your smartphone experience

Level-up your mobile experience with exciting freebies, big discounts, and additional savings via trade-in for select Samsung Galaxy devices exclusively on Samsung.com and Samsung Authorized Stores.

From June 1 to 25, enjoy your free Galaxy Buds2 Pro when you buy any of the Galaxy S23 Series or Galaxy Z Flip4. You can also receive a free Galaxy Watch5 4mm with a Galaxy Z Fold4 or if you buy a Galaxy S23 Series via trade-in. Get free Galaxy Buds Live, Clear Phone Case and Travel Adapter worth up to P9,900 with the Galaxy A54 5G or Galaxy A34 5G.

You can also get up to 25% off on select Galaxy devices plus additional discounts of up to P15,000 when you trade-in your old smartphone.

Game-Changing Home Entertainment

For game changing immersive entertainment, now is the time to get that Samsung TV or sound device you have been wanting. As Samsung’s biggest TV sale of the year, you can enjoy up to 50% off on select Samsung TVs and up to 41% in Sound Device savings. You can get premium freebies worth up to P82,998 on select TV products. Samsung is the global #1 TV brand for 17 consecutive years, so this is a sale that movie buffs, binge watchers and gamers should not miss out on.

Purchase ANY new Samsung TV or Sound Device during the sale period and get a raffle entry to win one of 17 premium items, including The Freestyle, MX-T70 Soundbar, Q Soundbar, or an 85″ Neo QLED 4K TV.

Great deals to make your home stand out

Give your home a glow-up with great deals on Samsung’s wide range of digital appliances including refrigerators, washing machines, and microwave ovens.

Get expanded fresh storage space and beautifully designed Samsung Refrigerators to make your kitchen look great with discounts of up to 24% off and premium freebies.

Keep it cool with discounts on Air Solutions

Experience WindFreeTM everywhere with smart and comfortable cooling for your own home. Get exclusive discounts on Samsung Windfree BESPOKE Line, or get the Triple Freebie Offer for the Windfree Bespoke Morning Blue which includes Free Delivery, Installation and a Samsung Air Purifier when you purchase at Samsung.com.

You’ll also love these great incentives when you shop on Samsung.com. Enjoy installment offers at 0% interest for up to 36 months with select credit cards from Metrobank, and have your items safely delivered for free to select areas nationwide.

Don’t miss this year’s Great Samsung Sale from June 1-30! Visit https://www.samsung.com/ph/ or any authorized Samsung dealer and their online channels to buy now.