“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centred design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52mm^[1], this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results^[2].

_{^[1] The 52mm profile applies to the 85-inch model only; thickness varies by display size.}

_{^[2] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

An Open Laboratory for Design Exploration

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organised around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centred practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centred approach to AI – captured through the formula AI x (EI+HI)-where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years – placing people at the centre of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design across a spectrum of colour, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.

• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analogue emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display, built on the same breakthrough technology, demonstrating how performance and individuality can coexist.

• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light, and human touch – fostering emotional connection and a sense of presence in everyday life.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine disciplines: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“Today, design goes far beyond products or user interfaces. It shapes meaningful experiences that resonate with People.” said Mauro Porcini, President and Chief Design Officer of Device eXperience (DX) Division at Samsung Electronics, “Human-centred design will remain at the heart of our efforts -deepening immersion and advancing responsible innovation.”

Two Gold Awards Recognise Designs That Enriches People’s Lives

Music Studio 5, at first glance is a classic rectangular speaker, but a closer look reveals its unique details such as the finely perforated grille that conceals the high performing audio units. Dynamic front lighting helps the user easily identify key functions and the time-less design integrates seamlessly into any space while capturing the elegance of an objet d’art. Yet the shape is novel and pure, signalling an expressive presence in the room. Music Studio 5 is also prepared to connect to a Samsung TV through the novel Q-Symphony wireless interface resulting in a true cinema-like experience at home.

Advanced Design Concepts for Appliance Accessories – named as ‘Samsung Home Appliances Accessories’ designated three colours for accessories – such as filters for vacuum cleaner and air purifiers – depending on their maintenance requirements and disposal methods. Through this design improvement, users can more easily recognise the needs of their accessories, especially if they have changed or been updated.

77 Awards Ranging from TVs to Home Appliances to Smartphones

Other products and services that were recognised for design excellence include One UI 7, user interface that brings AI-driven enhancement with a bold new design for greater personalisation and control to the user experience; Home Insight’, a smart home feature that analyses appliance status and user patterns to recommend optimal, personalised solutions.

It’s always exciting to develop a product and introduce it to the market. Whenever I take on this challenge, I wonder if the new product will resonate with customers — perhaps, it will even become a game changer and impact lives in meaningful ways.

If we look more closely at the product development process, design makes innovative technologies shine while technology makes design dreams a reality. Only when design and technology are in perfect harmony can we develop a product that provides genuine value to our users. Samsung Electronics excels at balancing design with innovative technology, and we continually strive to create products that blend seamlessly into our customers’ lives.

To this end, we have redefined our design philosophy as we approach 2030. “Samsung Design Identity 5.0 (DI 5.0): Essential ∙ Innovative ∙ Harmonious”^[1] is the new direction that will define the future we hope to provide.

Samsung’s Design Philosophy and Its Evolution

More than 1,500 designers work at Samsung’s seven global design studios to solve everyday problems facing a wide range of customers, each from a different culture or background with unique preferences and tastes. At the center of this effort is Samsung’s design philosophy — “Inspired by Humans, Creating the Future” — which has not changed since its inception in 1996.

But the way people live and experience their lives is constantly changing, and we have had to refine and evolve our design identity to reflect that. “Samsung Design Identity 5.0: Essential∙Innovative ∙Harmonious” is the vision that will guide us through 2030. Moving forward, we’ll continue to introduce smartphones, TVs, refrigerators and other products that reflect this new mindset.

Essential∙Innovative∙Harmonious. What Does That Mean?

Essential design focuses on the original intent and purpose of the product — to provide an optimized user experience without any unnecessary elements. This year, the latest Galaxy S24 series allows users to intuitively experience the functions of a mobile product with its unified look and thin bezel. Our TVs with Infinity Air Design appear to float in mid-air for more immersive viewing. On the other hand, our all-in-one washer and dryer maximizes space efficiency through a minimalist design.

Innovative design brings valuable changes — not merely novelty — to our customers’ lives. Examples include a TV that automatically upscales low-resolution images to 8K level using AI technology; an AI-based robot vacuum cleaner that automatically recognizes floor type, objects and living spaces for optimal cleaning; and a Live Translate feature that helps smartphone users overcome language barriers through real-time translation. These products all merge innovation with creativity.

Harmonious design embodies the desire to unify products and people with society, the environment and other human values. SmartThings improves convenience by integrating and connecting products for users to control remotely. Meanwhile, Music Frame, a customizable frame-shaped speaker, blends into any interior. Designs that create harmony between products and customers’ daily lives — rather than designs that announce their own existence — are the kind we will continue to pursue.

A Future of Infinite Possibilities

At Samsung, this is our commitment — to be faithful to our essential purpose, innovate endlessly and create designs that harmonize with our users’ lives. We aim to empower customers around the globe and enrich their lives by offering meaningful experiences, no matter what Samsung products they choose.

At Milan Design Week 2024, we are presenting the exhibition “Newfound Equilibrium” to showcase an inspiring vision for a better future — one that achieves the right balance between humans and technology. Join us on April 16 for a future of infinite possibilities.

^[1] History of Samsung’s Design Identities

Design Identity 1.0 (2001-2005): Simplicity with Resonance

Design Identity 2.0 (2006-2010): Create an Emotional Journey

Design Identity 3.0 (2011-2018): Make It Meaningful

Design Identity 4.0 (2019-2022): Be Bold. Resonate With Soul.

Design Identity 5.0 (2023-2030): Essential∙Innovative∙Harmonious.

Ever since the Galaxy Z Flip and Galaxy Z Fold pioneered the foldable smartphone experience, the Galaxy Z series has led the market with breakthrough products that highlight the pinnacle of technology and design. To this day, the series’ designers are deeply committed to refining foldable devices. This ongoing innovation not only showcases a profound understanding of users’ lifestyles but also demonstrates the dedication to enriching daily lives.

In line with this vision, Samsung Electronics’ latest foldable lineup opens even more possibilities for users. The Galaxy Z Flip5’s new Flex Window unfolds new opportunities for expressing yourself, and the Galaxy Z Fold5’s improved wide display experience gives you the tools to create your own masterpiece. You can embrace a new world with the Galaxy Z Flip5 and Galaxy Z Fold5, where your days become a canvas for expression and creativity.

Where Design Meets Technology

Smartphones are always in our line of sight. From the moment you wake up to the moment you go to bed, your smartphone likely catches your eye throughout the day. This is why both form and function are crucial when it comes to smartphone design. Smartphones inspire us to express ourselves, so our devices should have a strong sense of visual harmony. With this in mind, the designers ensured the aesthetics of the Galaxy Z series could be appreciated from any angle.

The Galaxy Z Flip5 and Galaxy Z Fold5 captivate users with balanced and meticulously crafted designs. The seamless fusion of advanced technology and artistic expertise creates flawless forms that evoke both futuristic elements and current trends — leaving lasting impressions.

The Art of Symmetry

The design identity of the Galaxy Z series starts with the symmetry of a foldable phone. While staying true to its iconic form, the new Flex Window on the Galaxy Z Flip5 provides ample opportunity for you to display your personal style. Furthermore, the Galaxy Z Fold5 has been refined with even more detail. The essence of the Galaxy Z series’ iconic grid design is embodied in the perfectly proportionate balance between the device’s display and structure as well as the well-polished exterior.

Progressive Changes in Form

With the new Flex Hinge, the Galaxy Z Flip5 and Galaxy Z Fold5 now feature a more aesthetically balanced design when folded. The overall depth and weight have been slimmed down, boosting usability and comfort. This enhancement allows these folded devices to be more stable and occupy less space, making them even more portable than before.

Fill Every Moment With Colour

The Galaxy Z Flip5 and Galaxy Z Fold5 are available in a range of colours^[1] based on the concept of “Future Nature.” These colours represent an appreciation for nature and hope for the future, meant to inspire us in our daily lives. The back panel’s glossy finish and the metal frames on the side further amplify the aura of these colours. The Galaxy Z Flip5 comes in Mint, Graphite, Cream and Lavender, and the Galaxy Z Fold5 comes in Icy Blue, Phantom Black and Cream. Mint is the newest addition to  the Galaxy Z Flip5’s lineup, bringing a refreshed energy to the device. The Galaxy Z Fold5’s newest colour, Icy Blue, is inspired by the blue shades found in ancient glaciers.

Four additional colours^[2] — Gray, Blue, Green and Yellow — inspired by the concept of “Modern Nature” will be exclusively available for online purchase. These four sleek yet natural tones are paired with a matte, graphite metal frame to fuse modern aesthetics with organic elements.

More Ways To Express Yourself

The Galaxy Z Flip series combines portability and style, creating a whole new smartphone experience. With its compact design, you can easily tuck your entire smartphone into your pockets. What’s more, the expanded Flex Window tears down the limits of expression and usability with more diverse customisation options and access to productivity features. Showcasing who you are is now as simple as setting your Galaxy Z Flip5 down on a table for the world to see.

Bigger Canvas, Bolder Expression

With more space, simple layouts and bold objects make a stronger statement. The Galaxy Z Flip5 provides ample space on the Flex Window to empower you to unleash your creativity. You can also match the style of the Flex Window to your Galaxy Watch6 watch face, coordinating a look across your Galaxy devices.

The Galaxy Z Flip5 is capable of so much more when it comes to highlighting your personality. You can customise the Flex Window by choosing from a variety of graphical clocks or frames or by adding widgets to access the information you need quickly and easily. With the new Flex Window, every inch of your screen can be dedicated entirely to you.

Snap, View, Like or Delete

The Galaxy Z Flip5’s selfie capabilities have been upgraded as well. You can access the camera app directly from the Flex Window to take, review and even delete your photos on the spot. It’s easy to switch through camera modes and timers, set dimensions or decide which photos to keep — all through the Flex Window. Picture this: you snap a selfie with portrait mode, zoom in on the small details and mark your favourite shots without ever opening your phone.

All-in-One

The Galaxy Z Flip5’s expanded Flex Window can also streamline any daily routine. On top of the usual Flex Window capabilities,^[3] such as checking notifications or accessing quick settings, you can now browse your call and chat history. The full QWERTY keyboard enables you to do more than send suggested replies and emojis. Your whole mobile experience can start and end from your Flex Window.

Complete Customisation

The Galaxy Z Flip5 series’ expansion is more than just customising your screen. On top of protecting your device, the all-new Flipsuit Case^[4] supports a changeable NFC card that lets you match your Flex Window and case designs for more personalization. You can now change your device’s design from front to back, inside and out.

Create Without Boundaries

The Galaxy Z Fold series opened new ways to maximize productivity. For instance, if you frequently travel for work, you can jump on a quick conference call or edit documents on the go without a laptop. The Galaxy Z Fold series has pioneered everyday productivity through robust, big-screen experiences, and now, it’s driving user experiences even further by expanding its features. In particular, the Galaxy Z Fold5’s new design enhances the series by improving its multitasking and widescreen usability. This device is the ideal companion during your otherwise mundane subway ride to work. With Multi Window, you can make the most of your commute by catching up on daily news while simultaneously jotting notes. You can also take advantage of the new multi-touch feature to easily attach files to emails with two-handed Drag and Drop — helping you get things done, wherever you are.

Improved Multi Window Experiences

One of the most powerful features of the Galaxy Z Fold series is Multi Window,^[5] which has been enhanced for better productivity. The experimental features offered through Labs in the previous version — Pop-up view, which lets you turn an app into a pop-up window by dragging down the upper right corner, and Split Screen View, which splits your screen when you swipe with two fingers — have now become official One UI features starting with the Galaxy Z Fold5. For instance, if you want to take notes while reading, simply use two fingers to open a Multi Window with a notepad. You can conveniently write down your ideas with easy access to two side-by-side windows on a single screen.

Create Easier and Faster

The Galaxy Z Fold5 also introduces the innovative two-handed Drag and Drop^[6] feature – a remarkable addition that elevates multitasking on the big screen. You can use one finger to hold an object and another to interact with other features, delivering a whole new level of efficiency and convenience. For example, press an image in your gallery with one finger and simultaneously use a different hand to bring up a new window and attach that image to an email. When moving an app to another page, just hold down the icon and use your other hand to swipe through the home screen to place it just where you want it. This multi-touch upgrade unlocks huge potential for productivity on the Galaxy Z Fold5.

These efforts to boost productivity have led to even more ways to multitask. Up to four most recently used apps can now be added to the Taskbar, allowing easy transitions between apps. While switching to a different app, you can open the pop-up window to multitask across apps and windows more conveniently than ever before.

Style Meets Comfort

The all-new Slim S Pen Case^[7] features a design that improves your experience with the S Pen Fold Edition. The sleeker and slimmer S Pen holder not only helps your phone lie flat, making it effortless to take notes on a table, but it also ensures that you’re able to write with a more comfortable grip. In addition, there is a toggle feature that lets you conveniently attach or detach the S Pen Fold Edition.

The Slim S Pen Cases come in three colours — Icy Blue, Sand and Graphite. To make a bold style statement, Icy Blue and Sand Slim S Pen Cases have been paired with Lime and Apricot S Pen Fold Editions, respectively.

In 2019, the Galaxy Fold revolutionized the smartphone market by pioneering a brand-new category of foldable phones. Every iteration in the series refined foldable technology, captured the essence of the modern era through its design and unfolded new and innovative user experiences.

In 2023, Samsung unveiled the next step in the evolution of the Galaxy Z series and its iconic design identity. With a perfectly balanced grid, a flawless form factor and colours inspired by nature, the design of these new foldable phones raises the bar for all. Now, you can create with passion, express with purpose and fill your life with endless possibilities using the Galaxy Z Flip5 and Galaxy Z Fold5.

^[1]  Availability of colour may vary by country, region or carrier.

^[2] Galaxy Z Flip5 is available in Gray, Blue, Green and Yellow and can be purchased at samsung.com. Galaxy Z Fold5 is available in Gray and Blue and can be purchased at samsung.com. Product specifications and release schedules may differ based on model, country, region and carrier.

^[3] Availability of features may vary by country or region.

^[4] Flipsuit Case sold separately. Model and colour availability may vary by country or carrier

^[5] Certain applications may not support Multi Window or App Pair.

^[6] Certain applications may not support two-handed Drag and Drop. Taskbar feature is supported on the main display only.

^[7] Slim S Pen Case (S Pen Fold Edition included) sold separately. Model and colour availability may vary by country or carrier.

Last year, I expanded my responsibilities as head of Samsung’s MX Business, to lead our Corporate Design Center. My career as an engineer taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to delve deeper into how the synergy of design, engineering, and R&D can yield transformative experiences. With my fellow designers, I’ve embarked on a deep exploration of Samsung’s design strategy to understand our roots and envision our growth.

Different Times, Unchanged Commitment

In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means our creations are conceived with a deep understanding of you, the user, and we hold an unwavering belief that a user-centric approach is the key to the future.

We feel this even more keenly nearly 30 years on, as we contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. We have distilled the Samsung design philosophy into three Design Identities, each one with you at the center: our products must be Essential, Innovative, and Harmonious.

Essential design prioritizes clarity of purpose and ease of daily use. Innovative design emphasizes originality, reflecting purpose in a new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.

Inspired by Humans, Creating the Future

These three Design Identities are exemplified by our latest hardware and software ecosystem.

Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialized hinge functionality emphasizes our commitment and the inherent beauty of essential design.

We’ve raised the standards for foldable smartphone ergonomics. A difference of millimeter in a device’s thickness may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.

Samsung Galaxy foldable is completed by its users, with its personalized experience. With our Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate, or game on-the-go.

Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

Whatever the Samsung Galaxy experience is, when we say, “Inspired by Humans,” we don’t just mean people. We also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind, because even the smallest actions could contribute to a large impact – such as protecting our planet. When we say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.

Our Shared Journey to a Better Tomorrow

When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today and ultimately create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you, created for you.

In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But this is also just the beginning. Seeing the ways our innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of our journey. So, let’s navigate this journey together, harnessing design and technology to create a future that truly reflects you.

Mark your calendars for July 26!

The Samsung Bespoke Disney Collection brings good cheer to kitchens and families with its bold and bright designs

Samsung Electronics Singapore announced that its Bespoke Disney Collection is now available for sale in Singapore. Fans may now bring much-loved characters such as Mickey and Friends home to their kitchens with these eight unique designs from the Collection to brighten up their living spaces.

Samsung also announced that it is also bringing back its Bespoke Home Pop-up to inspire consumers with more interior decoration ideas, including a showcase that will feature its new Bespoke Disney Collection.

Can you spot Donald Duck? Samsung Bespoke Disney Collection featuring “The Perfect Duo” Design in the Bottom Mount Freezer Refrigerator configuration is a fun addition for kitchens

Samsung Bespoke Disney Collection featuring the “Made For Each Other” Design in the 4-Door Flex refrigerator configuration livens up a home

Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said: “I believe that many fans in Singapore grew up with Disney characters, and they still resonate with us today. Through our Bespoke Home designs, we hope to offer consumers the opportunity to personalise their homes with a stylish take on their favourite characters that will fit perfectly into any modern home. We’re excited to bring to homeowners this wide range of customisation options for their home appliances.”

These eight designs in the Bespoke Disney Collection are cheery, bright and lively, designed to help homeowners put the fun in functionality when choosing a design for their refrigerators.

“Born Original” on the Samsung Bespoke Bottom Mount Freezer refrigerator configuration adds a pop of colour to a stylish, monochromatic kitchen

From retro-inspired themes to more fantastical-looking patterns, Samsung Bespoke Disney Collection helps homeowners express their personal aesthetics in their living spaces. Now they can also show their love for their favourite characters! The Bespoke Disney Collection is now available at selected consumer electronics retailer stores starting from $2,349.

More details about each Disney design can be found in the Appendix section and here.

For homeowners who want a warm greeting from Mickey and Friends, consider the Samsung Bespoke Disney Collection featuring a “Positive Vibes Only” Design in the Bottom Mount Freezer refrigerator type combined with the 1-Door Flex refrigerator in Clean Vanilla to add a cheery hue in kitchens

Be Inspired at the Bespoke Home Pop-up @ Raffles Place

Check out the Samsung Bespoke Disney Collection in real life at the Bespoke Home Pop-up at Raffles Place from now till 14 Oct. The new pop-up will feature an expanded showcase of the Bespoke refrigerators, alongside other Bespoke Home appliances in rooms specially designed to inspire homeowners to take a bold step in transforming their living spaces.

The Bespoke Home Pop-up @ Raffles Place (located outside Raffles Place MRT Exit B) will be open to the public between 10am to 8pm on weekdays. Visitors will receive a complimentary drink[1] when they visit the Pop-up. They may also try the Express Clothing Care Service[2] to freshen and sanitise their clothes with the Samsung Bespoke AirDresser[3].

Consumers interested in purchasing eligible Samsung Bespoke Home products can also receive up to $250 off[4] from now till 31 October 2022.

APPENDIX

A. Samsung Bespoke Home Pop-up @ Raffles Place

[1] While stocks last

[2] Cycle duration may vary depending on individual use. Results may vary depending on the actual usage conditions. Service will be on a first come first serve basis. Service is limited to one clothing item per person. Note that there will be different tailor cycles for the different types of fabrics. Certain fabrics are not suitable for use with the AirDresser, further advice and assistance will be provided at the Raffles Place Pop-up itself. Detailed terms and conditions apply.

[3] Based on testing by Intertek: Eliminates 99.9% of certain viruses and bacteria. Kills 100% of house dust mites. Based on testing by Intertek: Removes 99% of certain odour-causing gases and harmful substances.

[4] Promotion is only valid for customers who purchase selected Samsung products during the promotion period of 3 Oct – 31 Oct 2022, while stocks last. T&Cs apply.

[5] While stocks last.

Homeowners can build their dream homes with the new personalisation options through Samsung’s Bespoke home appliances

sung Electronics Singapore today announced the expansion of its Bespoke Home, including new Bespoke Refrigerator personalisation options and a new colour for Bespoke Jet to provide homeowners versatility to express their individuality within their living spaces.

To mark the launch, Samsung will also hold a limited-time only Bespoke Home Pop-up held at the heart of Orchard Road. The pop-up offers consumer an opportunity to see for themselves how Samsung Bespoke home appliances can transform homes into a space that expresses their personal styles.

Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said: “Since the introduction of our Bespoke line-up last year, we have seen greater demand and adoption of our Bespoke home appliances among homeowners who want to personalise their living spaces. The line-up challenges the notion of how white goods should look like. With this latest expansion, we aim to delight more consumers by offering expanded design and colour options to help them build their dream homes.”

The Swirl design from the new Bespoke Wallpaper Collection

A Bespoke Home for every lifestyle needs

Since the introduction of Samsung’s Bespoke range, consumers in Singapore have welcomed the ability to bring customisation to the next level for their homes with unique colours, designs and even the ability to create their very own designs through the Bespoke Creators Collection launched earlier this year.

The latest expansion for the Bespoke Refrigerator now includes a new Wallpaper Collection, a range of Disney-inspired designs as well as new colour options.

• Bespoke Wallpaper Collection

For those who are into vivid, patterned designs, the new Wallpaper Collection consists of eight trendy designs for different aesthetic preferences at launch, with more designs to be added at a later date.]

Be it lush, monochrome, or pop art inspired designs, the Bespoke Wallpaper Collection adds vibrancy to homes. (More details on the various designs in the Appendix section below)

The Bespoke Wallpaper Collection feature a set of varied designs that suits modern home interior aesthetics

• Bespoke Disney and Marvel-themed Collection

For Disney fans, Samsung will bring fan favourite characters and designs to your home with four Disney-inspired designs for its Bespoke Refrigerator range.

Marvel fans can also look forward to an expanded collection featuring their favourite Super Heroes. The Marvel-themed collection will be available for purchase at a later date.

• New Bespoke Refrigerator Colours

Samsung is also adding three more colour options for Bespoke Refrigerators: Clean Vanilla, Clean Peach, and Satin Beige, providing consumers even more choices to complement their interiors. This is on top of an existing palette of five classic and vibrant hues: soft and silky (Satin Glass) or glossy (Glam Glass) finishes such as Glam White, Glam Pink, Glam Navy, Satin Sky Blue or Satin Grey.

Beyond its refrigerators, Samsung will also be introducing the Bespoke Jet premium in Midnight Blue, a new sophisticated hue that joins the existing line-up of Woody Green and Misty White colour options for the vacuum cleaner.

The new Bespoke Jet premium in Midnight Blue elevates homeowners’ living spaces with its sleek design

With Bespoke Jet, consumers can store, charge and empty this cordless vacuum with its All-in-one Clean Station easily, a design that will fit in most modern home aesthetics.

#BespokeMyHome

Samsung will be holding a pop-up to showcase the versatile Bespoke range of appliances, featuring the new designs and colours, at Orchard Road, outside Ngee Ann City (in front of the fountain) from 20 August to 15 September to bring to life the Bespoke ethos for more consumers.

Visitors can look forward to seeing Samsung’s extensive Bespoke home appliances range in different themed rooms, showcasing how Bespoke Home can transform living spaces, as well as inspire homeowners to tap on into a smarter, more convenient home life. (More details about the different themed rooms in the Appendix section below)

For the duration of the pop-up, visitors can stand a chance to win a new Samsung Galaxy Z Flip4 5G (128GB) worth $1,398 each week, when they take part in the Bespoke Home Contest on Instagram² . Simply snap a picture at the Bespoke Home pop-up in one of the thematic rooms set up that best matches your personality, share it as a post on Instagram about your ideal Bespoke Home, tagging @samsungsg with both #SamsungBespokeSG and #BespokeHomeSG hashtags to qualify for the contest.

Local Availability and Pricing

The Bespoke Refrigerator with its new designs are now available on the Samsung Online Store for purchase and at selected consumer electronics retailer stores starting from $2,249. Marvel collection will be available for purchase at a later date.

The Bespoke Jet premium in Midnight Blue is available at a recommended retail price at $1,349. Customers will also receive a free Jet Dual Brush worth $149 & Dust Bag (5pcs) worth $30³ .

Consumers can find out more about Bespoke Home here.

Appendix

Samsung Bespoke Wallpaper Collection⁴

Samsung Bespoke Home Pop-up at Orchard Road, Ngee Ann City

Samsung Bespoke Home Pop-up at Orchard Road, Ngee Ann City

Dates 20 August to 15 September 2022 Opening Hours 10 AM to 9 PM daily Venue Orchard Road, Outside Ngee Ann City Fountain What to Expect Visit Samsung Bespoke Home’s first pop-up store at the heart of Orchard Road and see how you can make Samsung home appliances your very own, and create unique pieces that will fit your home aesthetics.   Visitors will be able to experience for themselves five different themed rooms across two levels and see in real-life how Samsung’s Bespoke products can bring about a variety of looks that will appeal to different aesthetics.   Rooms Description Make it Lush   The “Make it Lush” room is inspired by the latest biophilic design trend which brings nature close to consumers’ living spaces. Adorned with lush greenery, consumers can experience how Samsung’s Bespoke products fit in seamlessly into a nature-themed living space.   Make it Monochrome   Are you a pink fan? The “Make it Monochrome” room feature Samsung’s Bespoke Refrigerator in the Swirl design from the latest Wallpaper Collection and microwave oven in pink finishes, in a luxurious lounge setting with different shades of pink — all ready for your perfect Instagram shot.   Make it Magical   The “Make it Magical” room features Samsung’s latest Bespoke products, including its new range of Disney-inspired designs featuring much-loved characters such as Mickey Mouse, Minnie Mouse and more.   Make it Pop Art   The “Make it Pop Art” room is an art gallery showcasing Samsung’s latest Wallpaper Collection designs, along with other Bespoke products, including designs from the recent #YouMake campaign.         Make it Yours   In this room, consumers can see for themselves how creative designs and colours can adorn Samsung’s range of home appliances. Visitors, especially those who are looking to redesign their living spaces, can seek to be inspired   Promos ·        The first daily 25 visitors[1] who RSVP for the pop-up event on selected weekends (20, 21, 27 and 28 August) will receive a special gift worth $45. ·        Visitors will also receive a complimentary drink[2] upon the completion of a short survey about the popup.   Learn more https://www.samsung.com/sg/make-it-bespoke-home/

[1] Only the daily first 25 visitors with prior RSVP who attend the Event on the selected weekends shall receive the special gift. Each RSVP is entitled to only one (1) special gift. The special gift is non-transferrable or exchangeable. Other terms and conditions apply. A Samsung representative shall verify your RSVP before entry to the Event. Walk-ins are subjected to availability.

[2] While stocks last.

¹ Clean Peach, Clean Vanilla and Satin Beige panel colours are only applicable for RZ32T7445AP/SS and RB33T3070AP/SS.
² A total of four Samsung Galaxy Z Flip4 5G (128GB) will be given for the duration of the event, leading to the conclusion of the pop-up event. Samsung reserves the rights to amend the contest mechanics, prize selection process, and contest photo judging. No person shall be entitled to, and Samsung shall not be liable for, any payment or compensation (whether in cash, credit or kind) whatsoever arising from the foregoing.
³ While stocks last.
⁴ Price for each Bespoke Refrigerator will vary depending on the selection of colour panels and finish, and option for further customisation with designs from Bespoke Creators Collection, Bespoke Wallpaper Collection, or Design Your Own. Top up cost for design customisation is fixed for each Bespoke Refrigerator type and applicable for full or partial design customisation. Check in-store for more details.
⁵ Only the daily first 25 visitors with prior RSVP who attend the Event on the selected weekends shall receive the special gift. Each RSVP is entitled to only one (1) special gift. The special gift is non-transferrable or exchangeable. Other terms and conditions apply. A Samsung representative shall verify your RSVP before entry to the Event. Walk-ins are subjected to availability.
⁶ While stocks last.

 
With its Super Clear Lens, embedded S Pen, and Super Steady camera correction, the Galaxy S22 Ultra welcomes consumers to Break the Rules of Innovation and experience the world as the mind sees it.

To celebrate the launch of the Galaxy S22 series 5G, Samsung Singapore unveiled Paint the Town, a limited-time only retail activation held at leading multi-brand streetwear retailer CHAMBER in Orchard, Paint the Town is strategically located at the bustling heart of Singapore. The limited-time only pop-up features an exclusive artwork by local graphic designer and illustrator Moon Malek.
 

 
Known for her bold and distinctive art style, Moon created Playground, a line art mural that blurs the lines between imagination and reality with elements that interact and break all the rules – just as the Galaxy S22 Series 5G does.

The pop-up invites Galaxy consumers and fans to leave their mark on the digital mural by unleashing their inner artist and painting the artwork with the S Pen with a one-of-a-kind digital colouring experience.

 
The soft launch event held on 9 March saw over 80 guests (limited due to COVID-19 measures), including a livestream even on Samsung Singapore’s official Facebook page, hosted by Singapore’s leading broadcast station, Mediacorp’s DJs Jeff Goh and Chen Ning, with guest appearances by artistes Ya Hui, Paige Chua, Chantelle Ng, Chen Xi, and DJs Gerald Koh and Mei Gui.

 
The guests shared about their experiences with the Galaxy S22 Ultra, highlighting fan-favourite features such as the S Pen, and the camera’s 100x zoom and night mode. They also took on a team colouring challenge which put their artistic skills to the test.

In addition, visitors to the pop-up’s launch can also have their handwriting analysed by local graphologist and founder of Grapholistic International, Siti Sulianah. With a diploma in handwriting analysis and over 20 years of experience in the field, Siti provides insights into the personalities of the guests based on their handwriting and signatures.

Paint the Town will be open to the public until 24 March 2022.