“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centred design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52mm^[1], this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results^[2].

_{^[1] The 52mm profile applies to the 85-inch model only; thickness varies by display size.}

_{^[2] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

An Open Laboratory for Design Exploration

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organised around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centred practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centred approach to AI – captured through the formula AI x (EI+HI)-where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years – placing people at the centre of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design across a spectrum of colour, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.

• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analogue emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display, built on the same breakthrough technology, demonstrating how performance and individuality can coexist.

• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light, and human touch – fostering emotional connection and a sense of presence in everyday life.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

Samsung Electronics announced an update to its global smart home platform SmartThings to provide improved experiences that help users better care for their families and themselves in everyday life. With the latest update, SmartThings has strengthened its Family Care service so users can better support parents they live apart from. It also integrates additional key SmartThings features into Now Brief, the personalised briefing service available on Galaxy mobile devices, to further enhance the convenience and comfort of the customer’s daily life.

“Samsung’s AI technology goes beyond everyday convenience to help users care for themselves and their families with greater peace of mind,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Centre, Samsung Electronics. “SmartThings will continue to strengthen its role as a platform that seamlessly connects customers’ daily lives with AI, and it will keep expanding differentiated services on an ongoing basis.”

Enhanced Family Care Makes It Easier to Check-In on Loved Ones

Family Care connects SmartThings with a range of home appliances and mobile devices to provide notifications regarding the activities of users’ aging parents and reminders for medication and hospital visits — as well as location-based alerts. With this update, the service enables even more thoughtful care.

Additionally, Samsung’s new Care on Call^[1] feature allows users to more closely check on the status of the care recipient through a simple phone call. When a caregiver using the service calls the care recipient, a floating pop-up that displays key information like the time of the first activity of the day, the most recent activity time and the local weather — all at a glance — appears before the call begins. This helps caregivers ask more meaningful check-in questions and respond accordingly.

SmartThings can also continuously monitor devices like air conditioners, air purifiers, dehumidifiers and humidifiers for indoor temperature, humidity and air quality. If unusual usage patterns are detected, the caregiver is immediately notified and can remotely control the relevant device.^[2]

To further enhance the level of care provided to loved ones, the Care Insight feature been enhanced to provide even more actionable, long-term data within the Family Care service. It analyses factors like temperature and humidity levels, paying attention to whether they deviate from optimal ranges. It also tracks significant changes in activity levels and connected device usage compared to the previous week.

_{^[1] Care on Call is available on Galaxy smartphones running One UI 8.5 or later. Internet calls are not supported.}

_{^[2] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices.}

According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,^[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.^[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said e-sports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey line-up, giving developers a first-hand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey line-up^[3] includes the following models:

• 32-inch Odyssey OLED G7 (G73SH model): New to Singapore, the monitor boasts crisp 4K resolution, and VESA DisplayHDR True Black 400 OLED for true blacks and stunning contrast. Up to 330Hz refresh rate also lets you stay on top of the action.

• 32-inch and 27-inch Odyssey OLED G8 (G80SH): Another recent addition to the Odyssey line-up in Singapore, key features include stunning 4K QD-OLED at 240Hz with exceptional colour and contrast, protected by Samsung OLED Safeguard+ for burn-in prevention.

For more information about Samsung’s gaming monitor line-up, please visit http://www.samsung.com/sg/.

_{Images contain AI-generated elements. Individuals and products depicted are not AI-generated.}

_{^[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[2] Global No.1 OLED Gaming monitor in 2023 ~ 2025 Source data: IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[3] Product availability and features may vary by country.}

Browse Seamlessly from Mobile to PC

Samsung Browser for Windows bridges the gap between devices, allowing users to seamlessly continue browsing as they move between mobile and PC. Beyond simple synchronisation of bookmarks and browsing history, users can pick up exactly where they left off.

For instance, users can continue exploring the same webpage when moving between mobile and PC, creating a more seamless cross-device experience^[1].

With Samsung Pass integration, users can securely store personal information and sign in to websites or autofill profiles with ease.^[3]

▲ Samsung Pass securely autofills login credentials and personal information across devices.

A New Way to Experience the Web with Agentic AI

Samsung is introducing a new AI-powered assistant built into Samsung Browser that brings agentic AI directly into the browsing experience in partnership with Perplexity. Samsung Browser is designed to understand natural language and the context of the page users are viewing, as well as activity across tabs, making it easier to explore content and take action.^[4] This new layer of intelligence does more than answer questions about the webpage, enabling users to manage tabs, navigate browsing history and stay productive without ever leaving the browser.

• Intelligent Content Understanding and Comprehensive Response: Samsung Browser understands the specific context of the webpage users are currently viewing to provide more relevant and optimised solutions. For instance, while planning a trip to Seoul, users can ask the browser to create a four-day travel plan based on the page currently in view. Samsung Browser analyses the content and generates a structured plan that can be easily organized and customized in the user’s preferred format.

• A Faster, Smarter Way to Search: Powered by advanced natural language understanding, Samsung Browser enables users to browse the web with speed and efficiency. Users can now get the right information instantly without manually sifting through countless webpages. Furthermore, Samsung Browser extends this intelligence to video content; by understanding the context within a video, it can find the specific part users are looking for and start playback from that exact moment.

• Retrieving the Right Page from Browsing History: Instead of relying on keywords or dates, users can search their browsing history using natural language to find things like the smartwatch they were looking at last week.

• Multi-tab Context Awareness: Users no longer need to click through multiple tabs to compare information. Samsung Browser can summarise and compare content across multiple tabs all at once. This makes it easy to get key insights from different sources in a single view.

Availability

Samsung Browser for Windows will be available on devices running Windows 11 and Windows 10 (version 1809 and above). Agentic AI features in Samsung Browser on both Windows and Android^[5] are currently supported in South Korea and the United States, with expansion to additional markets expected in the future. Users can learn more about Samsung Browser at browser.samsung.com.

_{^[1] This feature requires the latest version of Samsung Account. Samsung Continuity Service or Galaxy Connect app needs to be installed on the PC. It is currently available on Galaxy Book 3, 4, 5, and 6 series. Availability will be extended to additional devices in the future.}

_{^[2] All sequences in this article are shortened and simulated for illustrative purposes.}

_{^[3] The available functions, features, and compatible applications for Samsung Pass may vary by country due to differing regulatory and legal environments. The Autofill function supports sign-in information (ID/PW) and personal information (Address, Card).}

_{^[4] Available functions and features may vary by country, region, and language. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed.}

_{^[5] Agentic AI features of Samsung Browser for Android requires a network connection and Samsung Account login. Service available in Samsung Browser v29.0.4 and above.}

Samsung Electronics has announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasises three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorised Execution Prevention (UEP): Validates digital signatures to prevent unauthorised actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices^[1].

_{^[1] Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward.}

Samsung Electronics has announced a global partnership with “BTS WORLD TOUR ‘ARIRANG’”, unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This has resulted in global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Centre, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully, and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra’s camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

“BTS WORLD TOUR ‘ARIRANG’” will begin in Goyang, South Korea, and continue in major cities around the world throughout 2027. As part of the world tour, BTS THE CITY ARIRANG SEOUL is taking place in Seoul from 20 March to 19 April, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 Series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, “BTS THE CITY” will expand to other tour stops. Samsung will take part in the entire “BTS THE CITY” journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Electronics Co., Ltd. announced the new Galaxy A57 5G and Galaxy A37 5G today, the latest Galaxy A Series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence^[1] – to more users worldwide.

The latest Galaxy A Series reflects Samsung’s commitment to expand AI capabilities across more devices, empowering more users to harness the power of intuitive AI that simplify everyday tasks. The Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features.

“The new Galaxy A Series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, the Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

With up to six generations of OS upgrades and long-term security support, the new Galaxy A Series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A Series device yet.

“As AI becomes more deeply woven into Singapore’s digital landscape, the focus must shift beyond capability to confidence. At Samsung, our priority is to ensure that AI feels intuitive, relevant, accessible and most importantly, secure. Through our latest Galaxy A Series and new Awesome Intelligence features, we are enabling more people – regardless of age and ability – to engage with AI in ways that fit naturally into everyday lives, reinforcing our long-term commitment to making innovation inclusive and meaningful,” said Ronnie Ng, Vice President, Head of Mobile eXperience at Samsung Electronics Singapore.

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select^[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser^[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face^[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions^[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim^[6] for even easier video editing.

Circle to Search with Google^[7] adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search.

The new Galaxy A Series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby^[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini^[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

The Galaxy A57 5G and A37 5G deliver brighter and clearer visuals that are powered by the upgraded camera hardware and an improved Image Signal Processor (ISP)^[10]. The devices feature a versatile triple-camera system, led by a 50MP main sensor^[11], delivering sharp and detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G cameras adapt seamlessly with Nightography^[12], capturing clear and true-to-life photos and videos even in low light conditions.

The Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.^[13]

The Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera brings out fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

The Galaxy A57 5G delivers the best of both design and performance^[14], combining upgraded CPU, GPU, and NPU to deliver improved performance with its sleek and light form yet. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, the Galaxy A57 5G packs powerful performance. Its 5,000mAh^[15] battery supports up to two days of use^[16], powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber^[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED+ display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68^[18] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

The Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates^[19] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault^[20], a hardware-based, tamper-resistant security solution.

The Galaxy A Series offers holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest Galaxy Series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

General availability for the Galaxy A57 5G and A37 5G will start from 10 April 2026.

Consumers can place their order for the new devices at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1) (Galaxy A57 5G is available at all three telcos; A37 5G is available only at Singtel and M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)
• ZYM Mobile

The respective recommended retail prices for the devices are as follows:

The following Galaxy A57 5G and Galaxy A37 5G accessories will also be available to complement the devices:

For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect the devices’ value.^[22]

For more information on the Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

_{^[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.}

_{^[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.}

_{^[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.}

_{^[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time}

_{^[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed}

_{^[7] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.}

_{^[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings)}

_{^[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.}

_{^[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.}

_{^[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.}

_{^[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.}

_{^[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[18] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.}

_{^[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market.}

_{^[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.}

_{^[21] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[22] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/}

_{^[23] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.}

_{^[24] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.}

In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.

Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event

“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited.

“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.

Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen

At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.

SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.

Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor

Metro worked with South Korea’s Habitant to create “Seven Chapters of Sleep”, a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.

The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.

Smarter retail operations with SmartThings Pro and MagicINFO

SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.

SmartThings Pro is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings^[1], with plans to expand the use of the platform across all supported devices across its three floors at Paragon.

SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances

Content for the large-form display can also be centrally managed via MagicINFO, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.

In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.

_{^[1] Up to 30% energy savings specific to energy usage for Samsung displays}

Samsung Electronics Singapore today announced the local availability of the Music Studio 5, a lifestyle speaker that brings together sculptural design, intelligent sound innovation and immersive audio.

Created in collaboration with acclaimed designer Erwan Bouroullec, Music Studio 5 is designed for modern homes where interior harmony is just as important as sound quality. Featuring a minimalist Dot Design, the speaker blends seamlessly into contemporary home interiors.

Despite its compact size, the Music Studio 5 is engineered for powerful, room-filling performance. The Music Studio features:

• 4-inch woofer, dual front-firing tweeters and precision waveguides, tuned by Samsung Audio Lab, for clear stereo and balanced sound.
• Dolby Atmos® support for layered audio and sharper details.
• AI Adaptive Sound which analyses content, such as dialogue, music or movies, and automatically fine‑tunes audio settings for clear voices and detailed sound.
• SpaceFit Sound Pro that calibrates audio to the room by analysing the space and optimising sound output for maximum clarity and immersion.
• AI Dynamic Bass Control, which uses machine learning to reduce distortion caused by woofer vibrations, delivering smooth, powerful bass that stays true to the original content.

Built for seamless use at home, Music Studio 5 offers versatile connectivity within the Samsung connected ecosystem and beyond.

• Built-in Wi-Fi and Bluetooth support: Easily access a range of music streaming services.
• Q-Symphony^[1] Support: Work in sync with compatible Samsung TVs for a more immersive sound experience through the room.
• Stereo Play: Pair up to 2 Music Studio 5 units to create a wider, room-filing soundstage.
• Group Play: Wirelessly connect Music Studio 5 with other compatible speakers into one synchronised system.
• SmartThings compatibility: Control playback, group speakers for shared listening, and fine-tune audio settings through the SmartThings app.

Local Pricing and Availability

Samsung Music Studio 5 is available for purchase in Singapore from today, 16 March 2026. The Music Studio 5 is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

The Music Studio 5 is available in Black and White, with the following recommended retail price:

• Music Studio 5: S$349
• Music Studio 5 (Set of 2)^[2]: $659

From 16 March to 2 April 2026, consumers can get a set of two Music Studio 5 at a special offer of $629².

More information available here.

_{^[1] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro).}

_{^[2]Promotion is applicable with two (2) units of Music Studio 5 added in the cart, promotion will be applied automatically at checkout.}