On 4 January, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted at Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.

Under the theme “Your Companion to AI Living”, Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasised its commitment to democratising AI by integrating the technology across its product line-up and services.

Watch how Samsung is embedding AI into everyday life.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

Built on a decade of foldable smartphone innovation, Galaxy Z TriFold demonstrates engineering mastery with its most advanced foldable technologies, optimised for the unique demands of the form factor. This includes the enhanced robotic precision, craftsmanship and rigorous testing to deliver an innovative structure that performs reliably in daily life.

For example, two different-sized Armor FlexHinges — optimised for the multi-folding design — are assembled through advanced automated systems, while a specialised display attachment process and 3D laser scanning ensure the device’s surface quality and cinematic viewing experience on its 10-inch display.

Advanced inspection methods ensure every small requirement is met, including high-speed CT scanning of the flexible printed circuit board to verify that it has been correctly manufactured according to the design. This ensures accuracy and reliability before bonding it with the display components.

For long-term reliability, Galaxy Z TriFold’s main display undergoes a 200,000-cycle multi-folding test — equivalent to folding the device approximately 100 times a day for five years — along with a series of scenario-based evaluations.

From manufacturing to everyday use, Galaxy Z TriFold is built to unfold new possibilities and elevate the user experience. Watch the full video below to witness the innovation and craftsmanship behind this groundbreaking device.

The Galaxy Tab S10 Ultra features a large screen equipped with Dynamic AMOLED 2X technology for an optimal AI experience. The Galaxy Tab S10 Ultra also boasts an impressive, improved chipset. Upgrades include an 18% increase in CPU, 28% increase in GPU and 14% increase in NPU performance compared to its predecessor, the Galaxy Tab S9 Ultra.

The experience is further enhanced with Dialogue Boost — an AI-powered feature that amplifies voices over unwanted noise in videos — so that users can immerse themselves in what they’re viewing with ultra-clear audio.

Samsung Newsroom explored how Dialogue Boost works and compared the benchmark test results of the Galaxy Tab S10 Ultra and the Galaxy Tab S9 Ultra in the videos below.

Check out the video below and learn about how Samsung puts its foldable smartphones to the test.