Reviews emphasize the enhanced comfort of the new Galaxy Watch9 due to its slimmer design, and also its larger battery capacity for long-lasting power.

Samsung’s newest watches are less about simply monitoring your health and more about steering it towards your wellness goals — beyond providing data for users to react to, the line-up offers more proactive guidance so you can make the right moves at the right time. Tech experts across Southeast Asia and Oceania have been testing both the Galaxy Watch Ultra2 and Galaxy Watch9 since the launch so read on for their verdicts on how the new line-up is performing.

Peak Performance: What Stands Out About the Galaxy Watch Ultra2?

Galaxy Watch Ultra2 is Samsung’s most rugged smartwatch, built for high-performance outdoor activities. Fino Yurio Kristo, Detik (Indonesia) wrote: “Samsung has equipped the Galaxy Watch Ultra2 with a premium, rugged titanium design built to withstand various conditions. Additionally, the device offers extended battery life, more accurate GPS, and enhanced performance, making it suitable for strenuous activities and long-distance adventures.”

Highlighting the device’s new diving capability, Justin Choo, Potions (Singapore) noted: “The original Galaxy Watch Ultra was built to survive rough conditions, but Samsung stopped short of recommending it for diving. The Galaxy Watch Ultra2 changes all that.” Echoing positive sentiments about the new underwater feature, Ken Chu, Ke En (Malaysia) added: “The Galaxy Watch Ultra 2 is a more practical companion for those who enjoy exploring underwater environments.”

Beyond the new advanced features, comfort of the Watch Ultra series has also been improved, with Fuzz.my (Malaysia) sharing on TikTok: “Now it’s even slimmer and & more comfortable to wear”. And after experiencing the Galaxy Watch Ultra2 for himself, Valens Quinn, GadgetGuy (Australia) highlights its “Faster chip, brighter screen, and bigger battery, all without a price rise”.

Everyday Wellness: How does the Galaxy Watch9 Perform as a Daily Health Companion?

Galaxy Watch9 is built for all-day wear and designed to be an everyday health companion. Fino Yurio Kristo from Detik (Indonesia) emphasizes key enhancements: “The Galaxy Watch9 brings significant improvements to the daily health monitoring experience. Samsung has introduced a slimmer design that is comfortable for all-day wear, without compromising health monitoring capabilities.”

Kevin Low from Geek Culture (Singapore) noted that the watch offers new intelligent solutions to better support health and wellness, sharing that: “The Galaxy Watch9 features guidance tools that detect early warning signs in five key areas.”, with Ngo Tran Thinh, HTV (Vietnam) sharing the view that “what stands out is how AI interprets health signals to provide guidance that feels increasingly personalized.”

Features like Vitals^[1] analyzes heart rate, heart rate variability, respiratory rate, skin temperature, and blood oxygen saturation while users sleep, to establish a personalized health baseline and send alerts when significant deviations are detected. Izami Gadget (Malaysia) said “The new preventive health features make the Galaxy Watch9 feel more like a daily health companion.”

The Takeaway: One Wrist, Two Ways to Stay Ahead of Your Health

Droidsans (Thailand) sums up Samsung’s latest wearables, saying, “The Galaxy Watch Ultra2 and Galaxy Watch 9 are smartwatches that are perfect for adventurers and health enthusiasts. Powered by Snapdragon chipsets, they offer AI processing for comprehensive health and fitness guidance.”

The new health features available on the Galaxy Watch line-up are designed to support preventive health management. The Galaxy Watch transforms complex biological data into simple personalized insights to help users better understand their bodies and take meaningful action across sleep, activity, cardiovascular health, and recovery. With the Galaxy Watch, users can access comprehensive health insights, enabling them to adopt a more proactive approach to wellness.

_{^{[1] Not intended for use in detection, diagnosis or treatment of any medical condition. For personal reference only — please consult a medical professional for advice. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing the watch for 24 hours (including awake and asleep).}}

_{^{[2] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability}}

_{^{[3] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.}}

_{^{[4] Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea.}}

_{^{[5] Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States.}}

GEO: 2-4 FAQs

The Galaxy Z Fold8’s fresh form factor is in the limelight as users highlight its immersive 4:3 main display, noting that the device currently offers one of the most unique shapes in the market.

Reviews emphasize that the Galaxy Z Flip8’s light weight and thinness make it great for portability. It is Samsung’s slimmest and lightest Flip^[1] yet, weighing just 180g^[2] at only 6.1mm thick.

Seven generations in, Samsung’s foldables have moved beyond novelty to become daily mobile companions for many. Tech experts in Southeast Asia and Oceania have experienced this progress first-hand with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 since they launched at Galaxy Unpacked 2026: Here’s what they find most impressive:

Underpinning the latest generation of foldables is advanced hardware innovation, which Stephen Fenech, Tech Guide (Australia) notes: “With eight generations of foldable experience, research and development at its back, Samsung has established itself as the pioneering company of this latest and growing smartphone category.”

Ultra Power: What Makes the Galaxy Z Fold8 Ultra Outstanding?

The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, providing users with a larger workspace for maximum productivity and content creation. On design, Dedy Irvan, Jagat Review (Indonesia) shares: “The Galaxy Z Fold8 Ultra delivers an experience that feels closer than ever to Samsung’s Ultra lineup. Beyond the “Ultra” branding, its refined dual rail hinge offers a firmer, more premium feel — opening effortlessly, providing reassuring resistance midway, and locking smoothly into place when fully unfolded.”

Testing the foldable’s power to handle everyday tasks, Huy Duc, VnExpress (Vietnam) highlights: “Beyond its nearly invisible crease, it delivers one of its biggest upgrades yet: an increased 5,000mAh battery^[3] packed into a slimmer chassis, complemented by faster 45W charging.”

For content creation, Du Lam, Vietnamnet (Vietnam) added: “It combines a 200MP camera^[4] with 8K video recording and Cine LUT, delivering a professional-grade content creation experience in a foldable device.”

Everyday Fit: How Does the Galaxy Z Fold8 Add Value to Daily Life?

The Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold to date, and power users point to its shape as the standout. Robb Report (Malaysia) called it “one of the most uniquely shaped phones currently on the market.”

Meanwhile, Rodneil Quiteles, GadgetMatch (Philippines) appreciated its everyday usability: “The Galaxy Z Fold8 isn’t trying to be a regular smartphone that unfolds into a tablet. It feels like it’s designed around how many of us already use our devices today.”  Tump Yung (Thailand) expressed similar sentiments, saying “The Galaxy Z Fold8 strikes the perfect balance between productivity and everyday enjoyment. It honestly feels like it was made for someone like me.”

Enjoying the viewing experiences on its screen, Si Jia, Geek Culture (Singapore) wrote: “Topped off with a fun-sized build, the Galaxy Z Fold8’s 4:3 aspect ratio is easily the standout element, delivering full-screen immersion.”

Fun with the Flip: How the Galaxy Z Flip8 Supports New Ways of Self-Expression

The Galaxy Z Flip8 provides the sleekest experiences for users who want a phone as dynamic as they are. Amy Maizuraa from Amanz (Malaysia) wrote: “The Galaxy Z Flip8 is noticeably thinner and lighter than the Flip7. Its reduced weight and slimmer profile make it more comfortable to hold and practical for a modern lifestyle.”

The Verdict: One Line of Foldables, Three Distinct Fits

Wondering which foldable best suits your needs? Dave McLeod, Tarmac Life (New Zealand) notes that there’s a device for everyone: “Whether it’s the multitasking prowess of the Galaxy Z Fold8 Ultra, the content-friendly ratio of the Galaxy Z Fold8, the pocketable utility of the Galaxy Z Flip 8” there is a foldable that “can integrate itself deeper into (your) daily lives.”

_{^[1] Compared to previous Galaxy Z Flip models}

_{^[2] Weight may vary by country or region.}

_{^[3]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,854mAh for Galaxy Z Fold8 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors.}

_{^[4]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[5] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability}

_{^[6] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.}

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

“This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth.

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

The Malaysian team celebrates its victory at the PlayGalaxy Cup World Final. From left San Gaming, VRT1CAA, ADIKBOY, and ACAD

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

Hot and humid nights can make it difficult to fall asleep, and even harder to stay comfortable through the night. Understandably, disrupted sleep caused by heat and humidity is one of the biggest reasons people invest in or upgrade their air conditioners. In a recent Samsung survey^[1], 80% of respondents cite heat- or humidity-disrupted sleep as a key driver behind their purchasing of cooling solutions.

Samsung’s answer is the Bespoke AI WindFree air conditioner, which provide WindFree cooling – a comfortable, draft-free cooling, without any uncomfortable blasts of cold air. Combined with ‘WindFree Wearable Good Sleep’ mode and the connected Galaxy ecosystem like your Galaxy Watch or Galaxy Ring^[2] through Samsung SmartThings, the air conditioner can respond to your needs automatically, helping create a more comfortable environment throughout the night.

‘WindFree Wearable Good Sleep’ Mode: Cooling That Works While You Sleep

Fall asleep, and your Samsung air conditioner already knows. Pair your Galaxy Watch or Galaxy Ring to the Bespoke AI WindFree Air Conditioner, and the mode automatically switches on by itself — without the need for remotes or fumbling in the dark.

When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

Designed to support a more comfortable night’s sleep, the air conditioner automatically adjusts the room temperature in response to different stages of the sleep cycle. This is because the most comfortable temperature may vary throughout the night.

Throughout the night, the air conditioner makes approximately three temperature adjustments: cooling quickly as you fall asleep, maintaining a comfortable environment during deeper sleep, and gradually increasing the temperature as you wake. This helps create a more comfortable sleep environment, particularly during warm nights where maintaining the right temperature all night can be challenging.

Set Up ‘Good Sleep’ Mode In A Few Steps

1. Download the SmartThings app on your Galaxy Watch or Galaxy Ring and ensure your Bespoke AI WindFree air conditioner and wearable device are connected to the same Wi-Fi network.
2. In the SmartThings app, go to Modes and Routines > Sleep, and activate the settings available for your air conditioner and Galaxy wearable.
3. Choose what happens when ‘WindFree Wearable Good Sleep’ mode starts and ends – for instance, turning on WindFree Cooling and setting your target temperature.
4. Wear your Galaxy Watch or Galaxy Ring to bed. Once it detects you’ve fallen asleep, your air conditioner will ensure the room temperature stays optimal for your sleep.

Additionally, your Galaxy Watch or Galaxy Ring can also monitor your sleep patterns and provide insights into how well you’re sleeping, helping you better understand your nightly routine.

For more information on the 2026 Bespoke AI WindFree air conditioner and how it pairs with

your Galaxy ecosystem, visit https://www.samsung.com/sg/offer/air-conditioners/

_{^[1]  The Samsung Consumer Insights survey included 1,233 respondents from four markets including Indonesia, Thailand, Philippines and Vietnam.}

_{^[2] It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. You must download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers.}

When Samsung introduced its first foldable phone in 2019, it created a new category of mobile devices. Seven generations later, the foldable category has continued to evolve through engineering advances, design refinement, and a deeper understanding of how people use their mobile phones every day.

This two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of Mobile eXperience Business, Samsung Southeast Asia & Oceania, explores how AI and new mobile form factors are reshaping the way people interact with technology. Part 1 focuses on what Samsung has learned from observing how consumers across Southeast Asia and Oceania use their mobile devices.

Samsung’s foldable journey reflects a simple but important idea: new form factors matter most when they address real consumer behavior and fit into everyday life.

Q: What type of users in Southeast Asia and Oceania is Samsung trying to reach with its foldable devices, especially with the new form factor?

Carl Nordenberg: Samsung has led and defined the foldable category for seven generations. Over that time, we’ve developed a much deeper understanding of what people enjoy doing most on their foldable devices.

Southeast Asia and Oceania is a highly mobile-first region. We have seen our foldables users spending a significant amount of time on social media, video streaming, and gaming – alongside productivity and increasingly AI-driven experiences.

That is why our latest foldable lineup is designed around distinct user needs. The Galaxy Z Fold8, with its 4:3 main display, provides a more immersive experience for entertainment, reading, and media consumption. The Galaxy Z Fold8 Ultra with its large 8-inch main display, is designed for people who want to get more done through multi-tasking and enhanced productivity. And for people who prioritize portability, design, and self-expression, the sleek Galaxy Z Flip8 is the ideal choice.

There isn’t one ideal form factor for every consumer. Our objective is to give people a choice based on how they want to use their device.

And as AI adoption accelerates across our region, these different form factors also create new possibilities for further enhancing the AI experience – across productivity, and creativity.

Q: How has the durability of foldables from Samsung been improved?

Carl Nordenberg: Durability has been one of the areas where we have learned the most over seven generations of Foldables leadership.

One exciting advancement in our new Galaxy Z series is the introduction of Flex Titanium technology. Our redesigned display structure utilizes structural and material advancements to deliver more refined product experiences – while also enhancing durability and reducing crease visibility.

But engineering improvements are only meaningful if they stand up to everyday use. To ensure that the new Galaxy Z series is built for real-world conditions, Samsung conducted more than 100 reliability validation tests, including drops, repeated folding, pressure, moisture and debris.

This allowed us to better understand how the devices would perform under different conditions and identify potential issues.  We strive to continuously improve our foldables with each generation so that consumers have the confidence to pick the foldable that best fits them. Our priority is to preserve the unique advantages of the foldable form factor, by delivering larger and more immersive displays, as well as lighter and thinner devices without compromising durability and performance.

Q: How are Galaxy AI features optimized for each of the different form factors?

Carl Nordenberg: This is where foldables become particularly interesting. AI should not simply be the same experience placed onto a different-sized screen. The foldable form factor can give users more ways to interact with AI and what they are able to do with it. And with One UI 9, we’ve refined those interactions for each device.

On the Z Fold8 Ultra, the larger screen and split-view functionality make it particularly powerful for productivity and multi-tasking. For example, users can access Now Nudge and keep Automation progress visible while other content stays on-screen at the same time.

On the Z Fold8, One UI 9 takes advantage of both its unique 10:16 cover screen and 4:3 main display, giving users different ways to consume, create, and interact with content, depending on if their device is open or folded.

And on the Z Flip8, AI experiences like Now Brief can be accessed directly from FlexWindow, so users can get useful and timely information without even opening their phone.

The important point is that we are designing each form factor around different priorities and use cases, to bring the best AI experiences to Galaxy foldable users.

Q: How can the new Galaxy Z8 Series help a workforce be more productive at work?

Carl Nordenberg: Our existing Z Fold devices have already shown us how valuable a larger mobile display can be for productivity.

For some users, a device such as the Z Fold 8 Ultra can also potentially allow businesses to consolidate what they previously did across both a mobile phone and a tablet. They can communicate, review documents, work across multiple applications and access more information at once, while still carrying a device that fits easily in their hand.

The new form factor also creates opportunities for businesses with highly mobile workforces. Think about a sales representative, a field-service employee or someone who spends much of the day moving between locations. They may need more screen space to review information, demonstrate content or complete tasks, but they do not necessarily want to carry several devices.

That combination of portability and a larger workspace is one of the most compelling productivity benefits of the foldable form factor.

Q: Consumers today could say “I am interested in a foldable device but haven’t yet made the switch”. What’s the biggest reason one should?

Carl Nordenberg: Foldables have come a long way over the past seven generations.

When we first launched the category, foldables were often seen as something primarily for tech enthusiasts and early adopters. But with each generation, we have made the devices, thinner, lighter, more durable, more powerful, and more distinctively useful in everyday life.

One of the most encouraging things we see in growing the foldables category, is that once consumers actually experience a foldable phone, they’re much more open to the category. In fact, the Fold7 and Flip7 achieved an almost 40% repurchase rate in Southeast Asia and Oceania, showing that once consumers adopt foldables, many choose to stay with the category.

We’re also seeing that momentum continue with this generation. Our new Galaxy Z8 series has been enthusiastically embraced by consumers in the region, with pre-orders for foldables in Southeast Asia and Oceania achieving a record-high with the new launch. Additionally, pre-orders for the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

I think this progress reflects our focus and commitment to making foldables a mainstream category. We’ve delivered meaningful improvements with every generation and we will continue to refine the portfolio based on user needs. We want the form factor to fit naturally into how people already live, work, create, and communicate – while giving them more possibilities

From Form Factor to Fit

Samsung’s foldable journey shows that innovation is not only about changing the shape of a device. It is about understanding what that different shape enables people to do.

Seven generations of consumer insight have helped Samsung evolve our foldables portfolio to meet diverse needs, from productivity and entertainment to portability and creativity.

For Samsung, the lesson is clear: the best mobile experiences are not defined by specifications or form factor alone. They are shaped by people – their habits, their priorities, and the different ways they use their mobile phones throughout the day.

In part 2 of the Q&A, Carl dives into the evolution of the AI landscape as more models, assistants, and services are made available to users.

_{^[1] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability}

_{^[2] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.}

Across Southeast Asia and Oceania, consumers are using AI to communicate, create content, find information, improve productivity, and manage daily tasks. As these experiences are increasingly supported by the devices and services people already use, the conversation is moving beyond individual features. People are starting to ask how AI can become more useful, more accessible, and more seamless in daily life.

This is the second article in a two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of mobile eXperience Business, Samsung Southeast Asia & Oceania. In part 2, he discusses the rapidly evolving AI landscape and why Samsung believes the future will be defined by choice, openness, and experiences built around users’ needs.

Q: With multiple AI systems available, how should users know which AI they should use?

Carl Nordenberg: There isn’t one “correct” AI model. It depends on the user, the situation, and the task at hand.

Our goal is to provide the best AI experience possible. Different AI models have different strengths and since we launched Galaxy S26 earlier this year, we’ve offered users a variety of trusted AI agents to rely on. For example, users might activate Bixby as a conversational device agent, and choose an alternative agent for search and discovery.

Instead of only relying on one AI agent, we are focused on enabling multiple agents to work seamlessly across apps, services, and features, so that users can enjoy more natural and personalized experiences.

 Q: What is Samsung’s long-term vision for Galaxy AI?

Carl Nordenberg: Our strategy is to remain open to collaborating with companies that can provide the best AI experiences for our customers, while also developing our own AI technologies and solutions.

One important area of focus for Samsung is localization. Regions like Southeast Asia and Oceania are incredibly diverse and we are committed to expanding language support and providing enhanced AI experiences that are genuinely useful in local contexts.

The AI landscape will continue to evolve, which is why we’re building Galaxy AI as a platform. Ultimately, the vision for Galaxy AI is to integrate the right capabilities – both from Samsung and our partners – to deliver seamless and differentiated experiences to our users. Starting with the Galaxy Z8 series, we’re moving beyond just adding AI features on top of the OS but building deeper system-level foundation with the engines, policies and intelligence needed for agents, apps and services to work together.

Q: Five years from now, what do you hope consumers think of when they hear “Galaxy AI”?

Carl Nordenberg: Five years from now, we’d like consumers to associate Galaxy AI with the best AI experience available, not just on mobile phones, but across the broader Samsung ecosystem.

Samsung has an advantage with our ecosystem where users can interact with AI across multiple different touchpoints. From mobile phones and watches, to tablets, televisions, and other smart home appliances, each device captures different signals about who the user is and what they need.

For example, your phone may recognize events in your calendar, and know when you have a busy schedule, while your watch understands your sleep and activity patterns. Working together with other connected devices, AI can surface the right information at the right times to help you manage your day more easily.

Q: What will the next phase of mobile AI look like for consumers?

Carl Nordenberg: I don’t think the next phase of mobile AI will be defined by one assistant, one model or one breakthrough feature. It will be defined by how naturally AI fits into everyday life. For Samsung, that means staying open, working with the best partners and giving users choice, while keeping the user experience simple. Different AI systems will continue to have different strengths. The value comes from making those strengths available in ways that feel seamless, useful, and relevant for each individual.

That is particularly important in Southeast Asia and Oceania, where people use mobile technology across so many parts of their lives, from work and communication to entertainment and creativity.

The future of AI will depend not only on what the technology can do, but on how naturally it supports what people already want to do.

In that sense, the most meaningful AI may be the one you notice the least: it understands your context, helps at the right moment, and makes your everyday tasks easier.

_{^[1] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts available with certain third-party messaging apps including Samsung Messages, Google Messages, Google Chat. Split view supported scenarios may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.}

_{^[2] Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat.}

_{^[3] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. There is a limit to how many times custom cards can be generated and edited. If the limit is reached, try again the next day.}

_{^[4] Availability may vary by country, region and language.}

_{^[5] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability}

_{^[6] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.}

Samsung Electronics Co., Ltd. today announced Galaxy S26 FE, the newest addition to the Galaxy S26 family and the first in the line-up to launch with One UI 9 – bringing users the latest premium Galaxy innovations from day one. With enhanced camera capabilities and more context-aware Galaxy AI, it elevates how users capture, create and connect every day. Built around what users value most in a slim design, Galaxy S26 FE carries the iconic Galaxy S experience forward.

“Galaxy S26 FE is a purposefully designed to deliver the signature strengths of Galaxy S, ensuring every feature makes a meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “Packed with the beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

“With each Galaxy launch, Samsung’s goal is to deliver meaningful innovation that aligns with Singaporeans’ everyday priorities,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The Galaxy S26 FE reflects our commitment to accessibility by delivering premium flagship experiences our customers love at exceptional value.”

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter – whether shooting still scenes or fast-moving action.

• My FanCam^[1], first introduced on the latest Galaxy Foldables, is now available on Galaxy S26 FE. It automatically tracks a selected subject and keeps it centred, intelligently reframing video as the scene moves – so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady^[2] with Horizontal Lock – a favourite among Galaxy S26 Series users – helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12MP front camera^[3] captures more in every frame, making group shots easier to take.
• Nightography^[4], a signature of the Galaxy S Series, helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes.
• Even after the moment has passed, Photo Assist^[5] makes it easier to refine images using natural language prompts, from adjusting lighting to adding new elements and restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni^[6], users can effortlessly turn photos and video clips from their Gallery into polished videos that are ready to share and packed with creative music, transitions and effects.

Galaxy AI, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI^[7] experiences that make daily life easier – adapting to users’ routines to keep them informed and organised, while handling everyday tasks faster and more seamlessly on their behalf.

• Updated Now Brief^[8], first introduced on the Galaxy S25 Series, is even more personalised through customisable briefing cards like weather and wellness insights. Users can now create their own Custom Cards with a simple prompt, making Now Brief more relevant throughout the day.
• With the help of Gemini, Galaxy S26 FE automates multi-step tasks^[9] with a single request, reducing friction and saving time. By understanding context, it works seamlessly on users’ behalf – enabling them to search, create, organise and communicate more effortlessly throughout the day.
• Circle to Search with Google^[10] and Gemini Live^[11] now allow users to search for multiple items in an image at once, making it easier to identify products, places, objects or ideas in a single step.

Built to Keep Up with Your Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most – including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900mAh battery^[12] keeps users going while maintaining the slim and refined design of the Galaxy S26 line-up. With 45W fast charging^[13], users can power up quickly and stay connected for longer.
• A 7-inch^[14] AMOLED display with a 120Hz refresh rate provides smooth, immersive visuals with enhanced brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users who purchase the Galaxy S26 FE as their next device will feel the power of Galaxy with:

• Upgraded Smart Switch^[15], which makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data – with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with seven generations of OS upgrades and seven years of security updates^[16] – so users can enjoy the latest features with confidence for years to come.
• For added peace of mind, Samsung Care+^[17] offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.
• A 6-month free trial of Google AI Pro will bring expanded AI capabilities and 5TB of cloud storage valued at $19.99 USD per month.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

The Galaxy S26 FE will be available in Blueberry, Graphite and Pistachio^[18] at Samsung Experience Stores and selected Consumer Electronics & IT stores from 28 August. Availability via the Samsung Online Store, Samsung Shop App and local telecommunication operators will begin on 4 September.

Consumers who purchase the Galaxy S26 FE from 28 August to 9 October at Samsung Experience Stores, or from 4 September to 9 October via the Samsung Online Store and Samsung Shop App, can enjoy savings up to $350^[19] Purchases made via the Samsung Online Store or Samsung Shop App can also enjoy 5x the redemption value of Samsung Rewards Points, capped at $50 per transaction.^[20]

To complete their Galaxy ecosystem, customers can also enjoy 15% off eligible Galaxy Watch, Buds and Tab purchases with the Galaxy S26 FE^[21] and 30% discount on selected Galaxy S26 FE accessories^[22] via the Samsung Online Store, Samsung Shop App and Samsung Experience Stores.

The recommended retail prices for the Galaxy S26 FE are as follows:

The following accessories are also available for the Galaxy S26 FE

For more information on the Galaxy S26 FE, please visit here.

For more information, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specifications

_{^[1] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[2] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[3] Compared Galaxy S26 FE to Galaxy S25 FE. (FOV 80˚)}

_{^[4] Compared Galaxy S26 FE to Galaxy S25 FE. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[5] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{^[6] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a six-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless cancelled. Google AI Pro and Gemini Omni are trademarks of Google LLC.}

_{^[7] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model and phone carrier.}

_{^[8] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.}

_{^[9] Availability may vary by country, region, language device model, OS/One UI version.}

_{^[10] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.}

_{^[11] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.}

_{^[12] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.}

_{^[13] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.}

_{^[14] Measured diagonally, Galaxy S26 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.}

_{^[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.}

_{^[16] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.}

_{^[17] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/.}

_{^[18] Colour availability may vary depending on country or carrier.}

_{^[19] This Promo is valid from 28 Aug 2026 12:00 am to 9 Oct 2026 11:59 pm. Get a $150 e-voucher with purchase of a Galaxy S26 FE 512GB, a $75 e-voucher with purchase of a Galaxy S26 FE 256GB or a $50 e-voucher when you purchase a Galaxy S26 FE 128GB; such e-vouchers redeemable instantly on the Galaxy S26 FE device purchase. Trade in an eligible device to receive $200 Enhanced Trade-in value on your Galaxy S26 FE purchase. T&Cs apply.}

_{^[20] This Promo is valid from 4 Sep 12:00 am to 9 Oct 2026 11:59 pm. Customers who purchase the Galaxy S26 FE during the Promo Period will be entitled to redeem their Samsung Rewards Points at 5x redemption value, capped at $50. This Promo may only be used to offset the purchase price of the eligible pre-order device in the same transaction. T&Cs apply.}

_{^[21] This Promo is valid from 4 Sep 2026, 12:00 am to 9 Oct 2026, 11:59 pm on Samsung Online Store and Samsung Shop App, and from 9 Sep 2026, 12:00 am to 9 Oct 2026, 11:59 pm at Samsung Experience Stores. Get 15% off any eligible Galaxy Watch, Buds or Tab (excluding new Samsung products launched during the Promo) with the purchase of a Galaxy S26 FE. T&Cs apply.}

_{^[22] This Promo is valid from 28 Aug 2026 12:00 am to 30 Sep 2026 11:59 pm at Samsung Experience Stores, and from 4 Sep 2026 12:00 am to 30 Sep 2026 11:59 pm on Samsung Online Store and Samsung Shop App. Each customer will be entitled to a 30% discount on selected Galaxy S26 FE accessories. Images simulated. T&Cs apply.}

_{^[23] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

Smart Switch is Samsung’s data transfer app^[1] that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalized experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone. With the UI customization app Good Lock, users can also personalize the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organizing their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished. Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience^[2] with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

_{^[1] Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China}

_{^[2] The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy S26, with support planned to expand to more models in the future.}

On 27 August, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com/sg and Samsung’s YouTube channel beginning at 8pm SGT.

Bespoke AI Washer Dryer EcoBubble 21kg + 11kg (WD90F21BCSSP) is now available in Singapore 

Samsung Electronics announced the launch of its new Bespoke AI Laundry Combo units^[1], designed to meet growing consumer demand for appliances that can reduce everyday effort, help manage energy consumption and integrate seamlessly into connected homes.^[2] Combining enhanced AI features, an intuitive Smart Screen experience and SmartThings-enabled^[3] energy management, the lineup helps users manage laundry more conveniently and efficiently.

The new Bespoke AI Laundry Combo will be available in two models: the WD90F21BCSSP 21kg +11kg washer dryer, and the WD90H11C4WSP 11kg +7kg version. It is also the first white Bespoke AI Laundry Combo unit that is equipped with AI Home.

“Singaporeans lead very busy lives, and we want to help homeowners ease their burden of chores with AI. This is why we continue to expand the role of AI across our range of products,” said Gavin Yeong, Head of Digital Appliances (DA), Samsung Electronics Singapore. “The Bespoke AI Laundry Combo is designed to help take the guesswork out of laundry. With AI Wash+ and SmartThings, homeowners can truly experience how AI can help make daily chores efficient, but also better manage energy usage.”

Enhanced AI Features Deliver Intelligent Fabric Care

The Bespoke AI Laundry Combo units are equipped with Samsung’s latest AI-enhanced laundry cycles, designed to optimise performance across a wider range of fabric types, smaller loads, and laundry conditions.

AI Wash+ features enhanced fabric recognition capabilities to include Outdoor and Denim fabrics, in addition to the previously supported fabric types.^[4] Using multiple sensors, the system detects the weight and five different fabric types, automatically dispenses an appropriate amount of water and detergent, then continuously monitors soil levels during the wash cycle. If needed, it can adjust detergent usage and washing time to help deliver thorough yet efficient cleaning performance.

In addition, the Flex Auto Dispense gives users greater flexibility by supporting two detergents or increased detergent capacity. It can hold up enough detergent and fabric softener for up to 12 loads, or up to 30 loads for only detergent.

Smart Screen and Voice Control Simplify Everyday Laundry

The Bespoke AI Washer Dryer Combo 11kg + 7kg (WD90H11C4WSP) comes in white, a first for Bespoke AI Laundry Combo range that carries an AI Home Smart Screen

The new Bespoke AI Washer Dryer enhances everyday convenience with AI Home Smart Screen,^[5] a 7-inch LCD that serves as an intuitive control centre for laundry. The display provides easy access to functions and settings through touchscreen controls, while also personalising the user experience by remembering usage habits, suggesting cycles^[6] and delivering timely information. After each cycle, users can access laundry reports through the SmartThings app,^[7] including insights into energy and water consumption.

The lineup also features Samsung’s upgraded Bixby^[8] voice assistant, which enables users to manage laundry more easily through natural voice interactions. For example, users can ask Bixby to start a preferred cycle, add extra rinsing, check remaining wash time or explain information shown on the screen without touching the controls. Bixby can also provide spoken feedback on information displayed on the screen, making laundry management more accessible and intuitive.

Connected Experiences Support Smarter Energy Management

Through SmartThings, which is accessible via AI Home, or on selected smartphones or tablets, users can access a range of connected features designed to enhance convenience and support more efficient energy management.

As household energy costs remain a key concern for consumers, the new Bespoke AI Laundry supports AI Energy Mode^[9] in SmartThings Energy, which helps users monitor daily, weekly and monthly energy consumption while also providing estimated electricity costs. When compatible cycles are selected,^[10] AI Energy Mode can reduce energy use by up to 60% by applying AI Ecobubble technology^[11] to wash at lower temperatures and extending cycle time as needed.^[12]

Availability

The new Bespoke AI Launch Combo will be available in two models:

• Bespoke AI Washer Dryer EcoBubble 21kg + 11kg (WD90F21BCSSP) is now available at select retailers with a recommended retail price of $3,299.
• Bespoke AI Washer Dryer Combo 11kg + 7kg (WD90H11C4WSP), which will be launching in early October at a recommended retail price of RRP of $2,149.

_{^[1] Includes WD90F21BCSSP and WD90H11C4WSP}

_{^[2] Interconnected features are available on compatible Samsung Bespoke models via SmartThings app only. Feature availability varies by model.}

_{^[3] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

_{^[4] Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.}

_{^[5] Smart Screen refers to the 7’’ LCD screen on the product. Certain functions accessible through the Smart Screen utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. You will need a Samsung account to access the Smart Screen, which offers a network-based service that includes apps and our other smart features available through your device.}

_{^[6] Messages with cycle suggestions are displayed on the SmartThings app.}

_{^[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

_{^[8] Bixby is Samsung’s voice recognition assistant. Service availability may vary by country, carrier, language, device model, or OS version. A Samsung account and Wi-Fi connection are required.}

_{^[9] Must be activated via SmartThings Energy available on Android and iOS devices. A Samsung account and Wi-Fi connection are required.}

_{^[10] AI Energy Mode is available for selected cycles only.}

_{^[11] Based on testing by KATRI using a KS C IEC 60456 for the WD25DB8995BZ. AI Wash Default with AI Energy Mode compared to AI Wash Default without AI Energy Mode. Results may vary depending on the actual usage conditions.}

_{^[12] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Energy savings of up to 70% achieved by washing at lower temperatures with Ecobubble compared to default settings. Results may vary depending on clothes and environment.}