The latest generation of foldables were recently unveiled in London where media and content creators from Southeast Asia and Oceania were among the first to experience the new devices.

Tracing a route through the city’s most photographed corners, they explored new perspectives with the Samsung Galaxy Z8 Series, capturing everything from historic riverside landmarks to bustling local markets. And here’s how they did it.

Create Like a Pro: The Galaxy Z Fold8 Ultra Flagship Camera System

Whether it was an artistic shot of the Thames or eye-catching street-side architecture, the Galaxy Z Fold8 Ultra made it easier to capture, refine and share everyday moments with greater clarity and control.

Shot by Johnboy Iype John from The Straits Times, Singapore: The Lloyd’s Building meets the Walkie-Talkie in a portrait of modern London, captured with the Galaxy Z Fold8 Ultra.

Want the highest resolution photos from the Galaxy Z Fold8 Ultra?

Introducing the 200MP main camera^[1] which captures rich details and clarity, now enhanced with High Dynamic Range (HDR) capability for more true-to-life images.

Shot by Mary Bautista (@marybautistayt) from the Philippines: An after-work crowd framed against the Victorian grandeur of Leadenhall Market, captured on the Galaxy Z Fold8 Ultra.

What’s the best way to get close-up details with the Galaxy Z Fold8 Ultra?

Use the all-new 50 MP ultra-wide camera to get greater detail and clarity across wider scenes and macro shots. This will give you the flexibility for snapping shots of sweeping landscapes, intricate interiors, or close-up details.

Shot by Lee Khai Sin (@l_khaisin) from Malaysia: Heritage meets innovation in this photograph of The Gherkin’s texture and detail, shot on the Galaxy Z Fold8 Ultra.

Does the Galaxy Z Fold8 Ultra take good photos in low light?

Yes. Improved Nightography^[2] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even when lighting isn’t ideal.

A Versatile Camera, Built for the Way Creators Shoot 

The Tower Bridge has been a historic landmark of London on the River Thames since 1894, making it a natural first test for the Galaxy Z Fold8’s camera system. Its iconic twin towers, Victorian architecture and riverside setting offer photographers plenty to frame.

Shooting from a low angle against an open sky, Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam framed the bridge on the expansive main display and turned it into social-ready photos and video with all-in-one capture, editing and sharing on the Galaxy Z Fold8.

How does the Galaxy Z Fold8 help you turn group footage into more focused video content for socials?

With My FanCam^[3], users can select a subject that the Galaxy Z Fold8 should track. With this feature, footage can be automatically reframed into a preferred aspect ratio — making polished edits faster and easier with less manual effort.

Shot by Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam: Two sides of one moment – capturing reactions from both the storyteller and the scene in front of them, taken with Dual Recording on the Galaxy Z Fold8.

How can I shoot reaction videos with just my Galaxy Z Fold8?

Dual Recording does it for you: the front and rear cameras work together at the same time, and you can use the cover screen to help you stay in frame while you shoot what’s in front.

Shot by Mohamad Fahmi from Droidlime, Indonesia: This low-angle street scene captures the depth and character of Central London with striking clarity, brought to life by the Galaxy Z Fold8.

With the Galaxy Z Fold8, creativity doesn’t need to wait for the perfect setup. Its advanced dual camera system gives creators like Fahmi greater freedom to capture every angle with clarity, ease, and imagination.

What gives the Galaxy Z Fold8 the ability to shoot from different angles?

The Galaxy Z Fold8’s Dual 50 MP cameras^[4] deliver high resolution detail across wide and ultra-wide shots, preserving image quality for different scenes and shooting conditions.

Redefining Mobile Imaging for Power Users

Against London’s backdrop of vibrant streetscapes and stunning architecture, the Samsung Galaxy Z Fold8 Ultra redefined how moments were preserved, edited, and experienced. With the new Galaxy Z8 Series, the city of London was a canvas of fleeting moments, unexpected angles, and stories waiting to be captured by the media and creators.

Keywords: Street photography, Content creation, Mobile photography, Galaxy camera experience, Foldables, Nightography 

_{^[1] Compared to previous Galaxy Z Fold models}

_{^[2] Compared to previous Galaxy Z Fold models}

_{^[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[4] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

But what keeps consumers satisfied years after a purchase is something else: confidence that the appliance will continue to perform day after day, year after year.

Samsung Electronics’ recent global consumer survey suggests exactly that. When asked to rank the factors they consider most important when purchasing home appliances, respondents placed durability second only to product price. Nearly half (48%) identified long-term durability as a top consideration, and 36% said its importance has increased compared with three years ago.^[1]

The message is clear: consumers are thinking far beyond the moment of purchase. They are looking for products they can rely on over the long run.

That is why Samsung appliances are designed to perform in harmony, not perform in isolation. Reliability depends not only on durable hardware, but also on the support that helps each appliance perform at its best over time.

Like a well-rehearsed choir, key elements work together behind the scenes to help Samsung appliances stay dependable throughout their lifespan. These include long-term software support, proactive care, and durable core components.

Keep Performance in Tune: Up to Seven Years of Software Updates

Even the best hardware can benefit from staying up to date.

Samsung provides up to seven years of software updates^[2] for supported home appliances through over-the-network (OTN) updates. These updates help keep appliances current with the latest software improvements or bug fixes after they have been installed in the home.

The result is an experience that continues to improve over time. Appliances can gain new features and services upon availability without requiring users to replace the product itself.

Just as a familiar song can sound fresh with a new arrangement, Samsung appliances can continue delivering new experiences throughout their lifecycle.

Listen Before Problems Become Louder: Remote Management Through SmartThings

Every great performance need someone paying attention behind the curtain.

Samsung’s Home Appliance Remote Management (HRM)^[3] service helps provide proactive care by monitoring SmartThings-connected appliance status with customer consent.^[4]  When activated, appliances can send diagnostic information that helps identify potential issues before they become larger concerns.

When service is needed, the same data is used to offer fast and efficient assistance, helping users get back to their daily routines sooner.

SmartThings also help homeowners easily monitor and control appliances, create personalised routines and better manage energy consumption over time.

Rather than waiting for something to go wrong, Samsung appliances with SmartThings work quietly in the background to help keep everything running smoothly.

Never Miss a Beat: Durable Components

Of course, reliability starts with the parts that do the heavy lifting every day.

Key Samsung appliances, including refrigerators and washing machines, feature AI Inverter technology in critical components such as compressors and motors. Drawing on Samsung’s five decades of engineering expertise, these components intelligently adjust their operation according to usage conditions.

By continuously adapting to real-world usage, these components help improve efficiency, reduce wear and support long-lasting performance.

It’s a bit like a skilled choir knowing exactly when to raise or lower its voice – delivering the right performance at the right moment, without missing a beat.

Achieve Home Appliance Harmony: Reliability That Lasts

People may not see software updates working in the background. They may not notice diagnostic data that informs a service visit. And few will ever watch an inverter motor adjusting itself in real time.

But what they do appreciate is when the appliances they depend on simply keep doing their job.

Reliability may not be the loudest feature to shout about. But it is often the one people remember the longest and appreciate the most.

And that’s another reason why Samsung appliances continue to earn and maintain trust in homes around the world.

You can also learn more about how Samsung Bespoke AI appliances help households better prepare for warmer, drier weather here.

_{^[1] Based on Samsung’s DA Global Usage & Attitude survey conducted in July 2025 across seven countries (USA, Brazil, Germany, France, Italy, India, Thailand)}

_{^[2] Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date. These are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.}

_{^[3] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. Wi-Fi connection and Samsung account are required.}

_{^[4] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.}

Samsung Electronics Singapore will be hosting its first Galaxy Walkathon on 13 September 2026 at The Kallang. Registration for the event is now open until 4 September 2026 and participation is open to all at no charge.

The Galaxy Walkathon, powered by Samsung Health, is a community event held in celebration of Singapore’s 61^st birthday and invites Singaporeans to come together and take steps towards healthier living.

Participants will complete a scenic 5 km walking route around The Kallang precinct, equivalent to around 6,100 steps for most individuals. They can also receive an exclusive event t-shirt and other goodies, as well as stand a chance to win exciting prizes, including the latest Galaxy Watch Ultra2 and Galaxy Watch9 smartwatches.

The Galaxy Walkathon is held in support of the Singapore Heart Foundation’s (SHF) heart health movement. With this event, Samsung Singapore will make a donation to SHF to fund its programmes and initiatives in promoting heart health in Singapore. Participants can also make a donation to support the Foundation’s efforts. .

“We strongly believe that technology can make a real difference in our everyday lives. The inaugural Galaxy Walkathon hopes to encourage Singaporeans to take a first step to everyday wellness goals, while supporting a worthy cause in raising heart health awareness. Along with our partners, we hope to make 6,100 steps a daily habit for more, while demonstrating how Samsung Health can help individuals have a better grasp of their overall wellbeing,” said Jeffrey Hahn, President, Samsung Electronics Singapore.

The Galaxy Walkathon builds on Samsung’s SG61 wellness efforts, including the ongoing Samsung Health Step Up Challenge: SG61 Edition, which encourages Singaporeans to stay active and adopt healthier habits through everyday movement.

The event is supported by The Kallang Group, Singtel and SPH Media Limited. For more information, visit here.

To learn more about the latest Galaxy Watch9 | Watch Ultra2, visit https://www.samsung.com/sg/watches/all-watches/

Samsung Electronics Singapore today announced that the new Galaxy Z Series and Galaxy Watch line-up is now generally available in Singapore.

In Singapore, the Galaxy Z Fold8 Ultra | Fold8 | Flip8 and Galaxy Watch9 | Watch Ultra2 are now available through local telcos, major consumer electronics and IT stores, Samsung Online Store, Samsung Official Stores on select platforms, and Samsung Experience Stores.

The latest Galaxy Z Fold Series has seen strong early demands in Southeast Asia and Oceania, with pre-orders for the Galaxy Z Fold8 and Z Fold8 Ultra having increased by almost 60% in the region, compared to the Galaxy Z Fold7.

Graphite was the most popular colour overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, online exclusive colours Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Fold8 and Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z Series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favourite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display.

At just 201 g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge^[1] helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) for richer detail, colour and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery^[2], 45 W fast charging and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1 mm when unfolded and weighing 215 g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief^[3] surfaces personalised information based on users’ schedules, routines and interests. Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go.

Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Across Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam^[4] automatically tracks and reframes a selected subject.

Galaxy Watch Ultra2 | Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily activities into more meaningful, actionable guidance. Both devices are powered by the Snapdragon Wear® Elite Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh^[5] battery, a display with up to 5,000 nits of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run^[6]. It is also rated IP69K and 10 ATM and certified to EN 13319^[7].

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking. Available in 40 mm and 44 mm sizes, the Galaxy Watch9 features a lightweight aluminium casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals^[8], Heart Health Score^[9], Daily Cardio Load^[10] Fitness Index^[11], and Hearing.

Together with the new Galaxy Z Series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Availability 

The latest Galaxy Z Series will be generally available in Singapore starting today, 14 August 2026. The Galaxy Z Series are available in a range of colours, including Violet Shadow for Galaxy Z Fold8 Ultra; Lavender for Galaxy Fold8, and Pink for Galaxy Flip8, along with other colour options — with online exclusive colours available exclusively on Samsung.com.

Customers purchasing a new Galaxy Z Series device will receive a six-month trial of Google AI Pro, including 5 TB of cloud storage, valued at US$119.94. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.^[12]

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app. Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.^[13]

The Galaxy Watch Ultra2 and Watch9 will also be generally available in Singapore starting 14 August 2026. The Galaxy Watch Ultra2 is available in 47 mm, while the Galaxy Watch9 is offered in 40 mm and 44 mm. Colour, size, connectivity option, model, and availability may vary.

Consumers who purchase the latest Galaxy Watch Ultra2 and Watch9 can access exclusive subscription trial benefits, including a 60-day Strava trial valued at US$23.98 and a two-month iFIT trial valued at US$19.98^[14]. Together, these benefits help users track workouts from the wrist and extend their fitness experiences through partner apps. Terms, eligibility and availability may vary by market.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. Customers who purchase a new Galaxy foldable on Samsung.com and enrol in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.^[15]

With One UI 9, the new Warranty and care section in Settings also gives users a clear view of their enrolment status, coverage details and warranty expiration in one place, with options to run self-diagnostics and access repair support.

For more information, please visit Samsung Singapore Newsroom.

_{^[1] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps such as Google Messages, Google Chat. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[2] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra}

_{^[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection.}

_{^[4] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[5] Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors.}

_{^[6] Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2.}

_{^[7] Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5 % salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions.}

_{^[8] Vitals is for wellness only, not for the diagnosis or treatment of any medical condition. If you’re concerned about your health, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights, Vitals available on Android phones (Android 10 or above) and requires the Samsung Health app(v.7.00 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping.}

_{^[9] Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.}

_{^[10] Daily Cardio Load is available on Android phones (Android 11 or above), and requires the Samsung Health app (v7.0 or above) and One UI Watch 9.0 or above. Samsung account login required. Service only available on Galaxy Watch7 or above. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.}

_{^[11] Fitness Index is available on Android phones (Android 11 or later), and requires the Samsung Health app (version 7.0 or later) and One UI Watch 9.0 or above. Samsung account login is required. This service is only available on Galaxy Watch7 or above. To use the features, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data.}

_{^[12] The stated US$119.94 value is based on the U.S. monthly subscription price of US$19.99 for six months. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to the terms for Google One, AI Credits and offers. Offer ends August 1, 2027 at 11:59 p.m. PT. Available only to users aged 18 or older. Unless cancelled earlier, Google One will charge US$19.99 per month after the trial ends. Cancel anytime. Return of the purchased device may result in cancellation of the subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial.}

_{^[13] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier.}

_{^[14] Free trial offers are available to eligible users only and may require registration of a valid payment method. After the 60-day Strava trial period, the Strava subscription will automatically renew at the applicable subscription price unless cancelled at least 24 hours before the renewal date. Users can check the renewal date and price and manage or cancel their subscription through the Strava subscription settings or the platform used to activate the subscription. For iFIT, renewal, pricing, payment and cancellation terms may vary by market and subscription platform and will be presented to users at the time of enrolment. Terms, eligibility, benefits and availability may vary by market and partner. Please review the applicable partner terms before activating an offer.}

_{^[15] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

Ahead of general availability, Samsung has seen encouraging demand for the new Galaxy Z Fold8 Ultra and Galaxy Z Fold8 in Singapore. Consumers have shown a strong preference for the 512GB variants, taking advantage of the complimentary storage upgrade promotion during pre-orders, while the Violet Shadow (Galaxy Z Fold8 Ultra), Lavender (Galaxy Z Fold8) and Pink (Galaxy Z Flip8) have emerged as popular colour choices among pre-order customers.

From 14 August 2026, the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch9 and Galaxy Watch Ultra2 will be generally available in Singapore, offering more ways to unfold new experiences using Galaxy AI.

Galaxy Z Fold8 Ultra | Fold8 | Flip8: Unfold Your Range

The new Galaxy Z Fold8 Ultra | Fold8 | Flip8 will be available for purchase at:

• Local telecommunication operators (Singtel, StarHub and M1);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KriShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 14 August to 8 September, consumers who purchase the latest Galaxy Z Series will enjoy up to $288 e-voucher^[1].

For more details^[2] on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• Singtel: https://www.singtel.com/galaxyz
• StarHub: https://www.starhub.com/samsung
• M1: https://www.m1.com.sg/samsung
• Samsung Official Store (Lazada): http://www.lazada.sg/samsung-unpacked
• Samsung Official Store (Shopee): http://www.shopee.sg/m/galaxyz
• Samsung Official Store (KrisShop): http://www.krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: www.online.challenger.sg/pages/samsung-galaxy-z-series
• Courts: www.courts.com.sg/samsung/galaxy-phones
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: www.harveynorman.com.sg/promotions/samsung-galaxy-z-series
• iShopChangi: http://www.ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the latest Galaxy Z Series devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

Galaxy Watch9 | Watch Ultra2: Your Health Companion on the Wrist

The latest Galaxy Watch9 | Watch Ultra2 will be available for purchase at:

• Local telecommunication operators (Singtel, StarHub and M1);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy Watch9 | Watch Ultra2);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 14 August to 8 September, consumers who purchase via Samsung Online Store, Samsung Shop App, Samsung Experience Store, Samsung Official Stores, local telecommunication operators and selected major consumer electronics & IT stores can enjoy 15% off Galaxy Watch9 and Watch Ultra2 with purchase of any Galaxy Smartphone or Tab.^[4]

For more details^[5] on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• Singtel: https://www.singtel.com/galaxyz
• StarHub: https://www.starhub.com/samsung
• M1: https://www.m1.com.sg/samsung
• Samsung Official Store (Lazada): http://www.lazada.sg/samsung-unpacked
• Samsung Official Store (Shopee): http://www.shopee.sg/m/galaxyz
• Samsung Official Store (KrisShop): http://www.krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: www.online.challenger.sg/pages/samsung-galaxy-z-series
• Courts: www.courts.com.sg/samsung/galaxy-phones
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: www.harveynorman.com.sg/promotions/samsung-galaxy-z-series
• iShopChangi: http://www.ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the latest Galaxy Watch9 | Watch Ultra2 are as follows:

The following Galaxy Watch9 | Watch Ultra2 accessories will also be available to complement the smartwatch:

Making Future Upgrades Easier with New Galaxy Club

New Galaxy Club^[6] gives customers greater certainty and peace of mind when upgrading to the next generation of Galaxy Foldables.

Customers who purchase an eligible new Galaxy Z Series device on Samsung’s website can join New Galaxy Club at $339 and enjoy:

• A guaranteed trade-in value of 50% of their device’s original RRP (up to $1,849) when upgrading to any eligible next-generation Galaxy Foldable during its pre-order period, subject to the device meeting the applicable trade-in conditions; and
• 2-year Samsung Care+ coverage included for added protection and peace of mind (worth up to $388).

Customers who purchase an eligible 2-year Samsung Care+ or 2-year Samsung Care+ Premium plan will also be automatically enrolled in New Galaxy Club.

For more information, visit: http://www.samsung.com/sg/smartphones/new-galaxy-club/

Cinch: Exclusive Subscription Partner

Consumers looking to purchase the latest Galaxy Z Series can now consider a subscription of the device instead with Cinch. They can subscribe to the new Galaxy Z Fold8 from $125/month on a 12-month subscription plan.

The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

Consumers can visit http://samsung.cinch.sg to learn more about Cinch subscription programme^[7].

More information on the latest Galaxy Z Series is available on the Samsung Newsroom here.

_{^[1] This Promo is valid from 14 Aug 2026, 12:00 a.m. SGT to 8 Sept 2026, 11:59 p.m. SGT. While stocks last. This Promo will entitle you to an e-voucher worth: (i) $288 for your Galaxy Z Fold8 Ultra or Galaxy Z Fold8 1TB purchase; (ii) $138 for your Galaxy Z Fold8 Ultra, Galaxy Z Fold8 or Galaxy Z Flip8 512GB purchase; or (iii) $48 for your Galaxy Z Fold8 Ultra, Galaxy Z Fold8 or Galaxy Z Flip8 256GB purchase. . This Promo is subject to product availability, storage variant availability and fulfilment availability. E-Vouchers are not exchangeable for cash and cannot be replaced if unused, expired or forfeited. This Promo cannot be stacked with other promotions, discounts, vouchers or privileges.The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[2] Memory and colour variants differ from store to store. Please check with respective stores for availability.}

_{^[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[4] This Promo is valid from 14 Aug 2026, 12:00 a.m. SGT to 8 Sept 2026, 11:59 p.m. SGT. This Promo will entitle you to 15% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. This Promo is subject to product availability, storage variant availability and fulfilment availability. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[5] Memory and colour variants differ from store to store. Please check with respective stores for availability.}

_{^[6] This Promo is valid from 14 Aug 2026, 12:00 a.m. SGT to 8 Sept 2026, 11:59 p.m. SGT. T&Cs apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/}

_{^[7] Consumers can visit www.samsung.cinch.sg to learn more about Cinch subscription programme. Cinch Terms and conditions apply.}

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps.

Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand. It can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place.

Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget spreadsheet. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

Pre-order for the Galaxy Z Fold8 Ultra ends 13 August. More information on pricing and promotions available here.

_{^[1] Certain applications may not support Multi Window.}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.}

_{^[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.}

_{^[6] Sold separately.}

When shopping for a new phone, you’ve probably read reviews and watched comparison videos in search of the “best” device.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z Series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z Series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z Series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z Series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• Maximum portability from Samsung’s slimmest and lightest Z Series device
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for consuming social and video content
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z Series, with 200 MP Wide camera and upgraded 50 MP Ultra Wide camera for the most scenic shots in high-resolution

Across the lineup, the durability of the Galaxy Z Series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimised for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced in late 2025, to the latest Galaxy Z Series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

Hear it from the experts

Still not sure which foldable to get? HardwareZone details who should get which Galaxy Z Series smartphone based on your usage needs.

Pre-order pricing and promotions can be found here.

_{^[1]Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.}

_{^[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.}

Air conditioners have become an essential part of daily life during the hottest months of the year, but staying cool can also raise concerns about energy efficiency.

Fortunately, staying comfortable during the summer doesn’t have to mean using more energy. From everyday habits and advanced cooling technologies to simple maintenance practices, there are several ways to reduce unnecessary energy use while maintaining a pleasant indoor environment.

Small Changes, Smarter Cooling

Small changes in everyday habits can make a meaningful difference in summer energy use.

Simple actions such as keeping doors and windows closed can help prevent cool air from escaping. Using curtains or blinds to block direct sunlight can also limit heat entering your home, making it easier to create a comfortable indoor temperature. In addition, using a fan alongside an air conditioner can improve air circulation and help you feel cooler without lowering the temperature setting.

If you are using Samsung’s Bespoke AI WindFree^TM Free Air Conditioner,^[1] consider switching to WindFree Cooling mode. This mode offers another way to maintain comfort more efficiently by gently dispersing cool air through 23,000 micro air holes to deliver comfortable cooling without direct cold drafts. By minimising compressor speed, keeping the indoor airflow blades closed and operating the fan motor at its lowest RPM, the system maintains cooling performance while using less energy. This efficient operation allows WindFree mode to reduce energy consumption by up to 77%^[2] compared to Fast Cooling mode.

Don’t Forget the Filter

Even the most advanced air conditioner may perform more efficiently when properly maintained.

Over time, dust and debris can accumulate on the filter, restricting airflow and forcing the system to work harder to achieve the same cooling performance. This additional load can lead to higher energy consumption during operation.

To help maintain optimal performance, filter cleaning is generally recommended once every two weeks during periods of frequent use.^[3]

Image for reference only. Please refer to our website for more details.

Cleaning the filter is simple:

• Turn off the air conditioner.
• Remove the filter from the top of the air conditioner unit
• Remove dust using a vacuum cleaner or soft brush.
• Rinse the filter with running water if necessary.
• Allow the filter to dry completely before reinstalling it.
• Reattach the filter to the air conditioner unit

Regular filter maintenance helps maintain airflow, support efficient operation and avoid unnecessary energy consumption over time.

Smarter Energy Management for a More Efficient Summer

Small changes can make a difference, but smarter technologies can help take energy management one step further.

If you are using Samsung’s Bespoke AI WindFree^TM Air Conditioner, SmartThings Energy^[4] provides real-time visibility into energy consumption and usage patterns through the SmartThings app on your smartphone. With AI Energy Mode, the air conditioner can automatically optimise performance based on operating conditions and cooling needs, helping reduce energy consumption by up to 28%^[5] while also enjoying savings up to $1,900^[6] in 5 years.

By combining thoughtful daily habits with smarter cooling technologies, you can stay comfortable during the summer without compromising energy efficiency.

_{^[1] Availability and functions may vary by model, region, and country. Applicable model: AR80H*********, AR70H*********, AR60H*********.}

_{^[2] Based on internal testing on the AR70H12CAAW/EU model in accordance with Samsung protocols. Results provided to and interpreted by Intertek, comparing the power consumption of Fast Cooling mode vs. WindFree Cooling mode. Results may vary depending on the actual usage conditions.}

_{^[3] Filter cleaning frequency may vary depending on usage patterns, operating conditions and the indoor environment.}

_{^[4] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required.}

_{^[5] 4Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI Energy Mode vs AI Auto Mode. Requires SmartThings App and Samsung account login require. Actual savings may vary by usage patterns and environment}

_{^[6] Value estimated on a five-year basis and based on a combination of System 4 units (9k + 9k + 12k + 24k). AI energy-saving calculator only provides estimated values for guidance only. For accurate and precise estimates, we recommend consulting with your utility provider or a qualified energy professional. Actual energy bills may vary depending on various factors, including, but not limited to, product model, and usage condition and patterns.}

Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation — all driven by a deep understanding of how people use their devices.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

 Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z Series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z Series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z Series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimising individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.

Q. The new Galaxy Z Series introduces Flex Titanium technology. What engineering challenges did it solve? 

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

Flex Titanium technology makes the display thinner and more durable while reducing crease visibility.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometres — roughly one-third the thickness of a human hair.

Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z Series?

 Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimising the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the line-up, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimised for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z Series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z Series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z Series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

Over the years, Samsung has transformed user insights into advancements for the Galaxy Z Series.

• El Niño is expected to bring hotter, drier weather to Singapore, requiring households to prepare for warmer, hazier days and potentially higher utility bills from increased appliance use
• Samsung’s Bespoke AI home appliances can help families manage everyday comfort more intelligently, from cooling and air purification to food storage and laundry care
• SmartThings allow homeowners to automate appliances, monitor energy consumption and manage electricity costs more efficiently as weather conditions fluctuates

The Meteorological Service Singapore has highlighted that El Niño conditions are expected in the coming weeks, bringing warmer, drier weather and an increased likelihood of haze across Singapore and the surrounding region.

Warmer weather can change how Singapore households use their home appliances. Air conditioners may run longer, groceries and drinks need reliable cooling, and laundry routines may increase when haze or humidity makes outdoor drying less practical.

While the weather is beyond anyone’s control, a smarter home can help make the season easier to manage. Samsung’s Bespoke AI-powered home appliances are designed to support everyday comfort, convenience and energy efficiency through intelligent features and SmartThings connectivity.

1. Stay comfortably cool through hotter days

On hotter days, quick cooling matters — especially after a commute or time outdoors. The Samsung’s Bespoke AI Windfree^TM Air Conditioner is designed to keep homes cool and comfortable, even during periods of extreme heat.

First, the air conditioner can cool a room from corner to corner 43% faster via Fast Cooling Mode^[1], providing near instant relief when you return home after being out in the sun.

The design of Bespoke AI WindfreeTM Air Conditioner offers homes a comfortably cool experience

Through SmartThings^[2] via your smartphone^[3], Welcome Cooling intelligently prepares your home before you arrive by letting you switch on the air conditioner remotely and automatically adjusting it to your preferred temperature, ensuring you step into a comfortably cool space the moment you walk through the door.

Even if you are staying in, indoor temperatures can fluctuate throughout the day. To help keep room temperatures constant and comfortable, AI Auto Cooling^[4] can switch to the most suitable mode to maintain a consistently comfortable indoor condition.

4-in-1 Filter in the Bespoke AI WindfreeTM Air Conditioner offers up to 99% defence against environmental irritants

For households looking to stay comfortable during haze periods, the Bespoke AI WindFree Air Conditioner has a 4-in-1 Filter that helps collect PM2.5 dust and fine particles while circulating cleaner air indoors. This allows you to enjoy a fresher, more comfortable living environment without relying on opening windows when outdoor air quality is poor, providing added reassurance for them.

However, as air conditioners may run for longer hours during the El Niño season, homeowners may worry about rising electricity bills.

The Bespoke AI WindFree Air Conditioner is certified a 5-tick energy efficiency rating under NEA’s Mandatory Energy Label Scheme. On top of that,  SmartThings AI Energy Mode^[5] lets homeowners monitor their energy usage, while intelligently analysing usage patterns and surrounding conditions to help further reduce energy consumption by up to 28%^[6]. This gives homeowners greater confidence that their energy consumption remains on track, even with more frequent air conditioner use.

Over five years, this could result in an estimated cost savings of up to S$1,900^[7], allowing households to stay cool without worrying as much about rising electricity costs.

2. Have ready access to fresh foods and cold drinks even during warmer weathers

One way to counter the effects of warmer weathers is constant hydration, as well as eating healthily.

This is where Samsung’s refrigerator can help. It is packed with features that keep the fridge’s temperature optimal so that groceries do not go bad quickly due to warmer weathers.

The 648L French Door Refrigerator model features a modern and premium design, that is both practical and effective in at maintaining an optimal cooling temperature

Hotter weather can make it more challenging for reliable food storage. Samsung’s refrigerators are designed to maintain a consistent temperature throughout the day with its All-Around Cooling system to help keep ingredients fresh, or to provide chilled drinks at any time of the day.

All Around Cooling ensures that each fridge compartment is cooled evenly, with the help of strategically placed vents

And when you crave for a cold drink after spending time outdoors, Power Cool helps chill newly placed beverages more quickly. Selected French Door models feature a Beverage Center and Auto Ice Maker, providing convenient access to chilled water and ice whenever you need a refreshing break.

Select Samsung French Door models feature a built-in Beverage Center^TM that lets you have access to chilled, filtered water throughout the day

Samsung’s refrigerators are designed to be more than just a place keep your food and beverages fresh and chilled. Homeowners can also benefit from smart features that help keep their households running smoothly.

With the intuitive AI Home screen available on the 615L Bespoke AI Side-by-Side Refrigerator Family Hub , homeowners can turn their refrigerator as a control hub to conveniently monitor energy usage, adjust refrigerator settings and control compatible smart appliances.

At a time when energy efficiency has become an increasing priority for many households, AI Energy Mode helps reduce energy consumption by up to 10%^[8], offering an additional way to save on everyday electricity use.

Through Family Care on SmartThings, homeowners can gain useful insights into how their refrigerator is used each day, such as how often the fridge door is opened. Family Care also helps homeowners keep check on family schedules, such as activities of ageing parents and reminders for medication and hospital visits — as well as location-based alerts. If something appears different from usual, users are prompted to check in via the SmartThings app, providing thoughtful care.

3. Keep laundry fresh despite changing weather conditions

Prolonged heat, haze and the unpredictable weather often lead to more frequent clothes changes resulting in more laundry loads. Samsung’s Bespoke AI Laundry range is equipped with AI-powered technologies that intelligently optimise each wash, helping households save time, water and energy without compromising cleaning performance.

Image shown is for illustrative purposes only and does not depict an actual Samsung washing machine model

Frequent washes during this season aren’t just about freshness, but also about removing fine particles that may settle on everyday fabrics such as your clothing, uniforms, towels, bedding and other fabrics that your family uses daily. This can help reduce exposure to haze-related allergies that may affect some individuals.

The Bespoke AI Front-load Washer and Bespoke AI Heatpump Dryer work intelligently together to take the guesswork out of laundry

This is where Samsung’s Bespoke AI Front-load Washer and Bespoke AI Heatpump Dryer help simplify this routine.

The Bespoke AI Front-load Washer is equipped with Hygiene Steam, which helps remove ingrained grime, eliminates 99.9% of bacteria^[9] and inactivates allergens that may be lodged on fabrics. Beyond hygiene, AI Wash intelligently adjusts the amount of water, detergent and the wash settings, based on each load to help optimise usage.

Complementing this is AI Ecobubble, which detects fabric type and automatically adjusts the amount of bubbles, wash time, temperature and spin speed. This helps homeowners save up to 70% energy^[10] while delivering 45.5% better fabric care^[11], making frequent laundry more energy efficient during periods of hotter weather and helping to keep electricity costs under control.

Drying clothes can be just as challenging as washing them. The Bespoke AI Heatpump Dryer is especially useful when outdoor drying isn’t ideal due to haze or humid weather. AI Energy Mode helps to reduce energy consumption by up to 20%^[12]. Beyond everyday laundry, the Hygiene Care cycle is also ideal for items such as soft toys and linen as it helps sanitise and eliminate 99.9% of bacteria^[13] using extremely high temperatures while drying.

A smarter, more responsive home with SmartThings

While each Samsung appliance is designed to enhance everyday living, SmartThings brings them together onto one, connected home ecosystem. Homeowners can easily monitor and control appliances, create personalised routines and manage their home more effortlessly, whether they’re at home or away through this platform.

SmartThings also helps homeowners keep track of energy consumed by their appliances are being on a daily, weekly and monthly basis. By analysing usage patterns, it delivers useful insights for homeowners to help them easily understand overall household energy usage and to make more informed decisions about managing energy consumption over time.

I’m keen to explore Samsung’s AI home appliances, what’s next?

As Singapore households prepare for warmer months ahead, Samsung’s AI-powered home appliances can help make everyday living more comfortable, connected and energy efficient.

Visit Samsung’s authorised retailers or the Samsung Online Store to explore the latest promotions for Samsung’s home appliances.

Planning to upgrade your air conditioner? Book a Samsung Expert Aircon Site Visit, where a Samsung Certified Installer will assess your home, recommend the most suitable Bespoke AI WindFree Air Conditioner, and unlock exclusive savings on selected models after the visit.

_{^[1] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C.}

_{^[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account login are required.}

_{^[3] This function is reliant on GPS and may be affected by GPS conditions.}

_{^[4] A Wi-Fi connection and a Samsung account login are required}

_{^[5] Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI energy mode vs AI auto mode. Requires SmartThings App and Samsung account login. Actual savings may vary by usage patterns and environment.}

_{^[6] Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI Energy Mode vs AI Auto Mode. Requires SmartThings App and Samsung account login require. Actual savings may vary by usage patterns and environment.}

_{^[7] Value estimated on a five-year basis and based on a combination of System 4 units (9k + 9k + 12k + 24k). AI energy-saving calculator only provides estimated values for guidance only. For accurate and precise estimates, we recommend consulting with your utility provider or a qualified energy professional. Actual energy bills may vary depending on various factors, including, but not limited to, product model, and usage condition and patterns.}

_{^[8] Based on internal testing. The rest results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.}

_{^[9] Based on the CVC test report for the Hygiene steam course. Removes 99.9% of Staphylococcus aureus and Escherichia coli. Individual results may vary.}

_{^[10] Tested in accordance with IEC 50456-2010/4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs Cotton 40^oC without Ecobubble^TM (WF0702WJU). Individual results may vary.}

_{^[11] Based on an EMPA test on a 9kg model (WF906UA4SAGD, Synthetics), with and without Ecobubble^TM. Data collected from individual tests. Actual results may vary depending on individual use.}

_{^[12] Based on internal testing using the SuperSpeed course to dry a 5kg load. Results: Power consumption without AI Energy Mode = 950Wh. Power consumption with AI Energy Mode = 720Wh. Results may vary depending on actual usage conditions.}

_{^[13] Based on the CVC test report for the Hygiene Care cycle. Individual results may vary.}