• A single DVM S2 outdoor unit can connect up to 64 indoor units, minimising the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.
• Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%^[1] — so one system can thread through an occupied building, with 10-plus indoor unit types^[2] to suit existing lobbies, guest rooms and open-plan floors, without major structural work.
• Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customisable dashboard — so an entire estate runs from a single screen.

Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings — and as electricity prices climb, these ageing properties grow more expensive to run every year.

That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materialises fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?

There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once.

Samsung’s DVM S2, Samsung’s Variable Refrigerant Flow system connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while SmartThings Pro’s AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.

AI-enabled HVAC management: the fastest route to energy savings

Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.

Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centers

Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centres — paired with energy-saving technology and integrated B2B controls. With customisable systems and end-to-end support from consultation through to maintenance, the hotel was modernised without the upheaval a full mechanical overhaul would have forced on a heritage structure.

Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%^[3]. Beyond hotels, a Bangkok office tower or a Sydney shopping centre can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.

The rise of buildings that learn to optimise themselves

Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.

The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.

How connected ecosystems reduce operating and maintenance costs

The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary.

Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.

Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched.

For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals.

This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.

The path forward runs through buildings we already have

It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.

For building owners across Southeast Asia and Oceania, the question shifts from whether to modernise, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.

_{^[1] Conditions apply.}

_{^[2] Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h.}

_{^[3] Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.}

Samsung’s B2B Laundry Solutions: The Samsung B2B Washer (WF9100F), the Samsung B2B Dryer (DV9100F)

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, while efficiently using every square meter of floor space matter the most. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect.

Optimising resource use and providing seamless and convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanisation and more one-person and two-income households are driving demand for time-saving laundry services like laundromats.
• Hospitality and Medical Institutions: Large capacity machines can support hotels, resorts, hospitals and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles.
• Other businesses with laundry requirements: Other operators such as beauty salons and spas benefit too, enjoying fast, reliable turnaround on linens and towels throughout the day without the need to engage outsource laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania, starting in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve revenue models.

Powerful and fast performance 

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer combine big capacity with shorter cycle times, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung B2B Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and comforters – can fit into a single load. When using a Normal cycle, a load can be completed in just 36 minutes^[1] while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Clean Thoroughly with Bubble Wash: Bubble Wash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Faster Drying for more Time Savings: The Samsung B2B Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized comforters and delicate fabrics can be quickly dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

Robust Design for Long-term Durability 

The washer and dryer are engineered for stable performance and long-term use even when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability.
• VRT+ Reduces Vibration: VRT+ (Vibration Reduction Technology Plus) in the B2B Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes^[2], even at high spin speeds.
• Designed to Last: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it won’t get chipped or scratched, for example by metal zippers, so the surface stays smooth and gentle on clothes. It also won’t rust or discolour over time.

Space-saving and Secure Stackable Design 

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Space Efficiency: Maximise floor space with a stackable washer and dryer configuration. The dryer features a lower-mounted display kit for easy access and operation when stacked above the washer, while the stacking kit ensures a secure and stable installation.
• Reversible Door for Flexible Layouts: The B2B Dryer’s Reversible Door can open from the left or right, allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in both gas and electric models^[3], providing enterprises with the option to pick a machine that best meets their requirements.  

Convenient Management that Boost Revenue and Keeps Machine Clean 

Built-in management features help business owners control earnings and keep machines in good condition with minimal effort.

• Convenient Operations for Business Owners: The Manager Mode enables easy customisation of laundry settings like adjusting washing duration, water levels, and spinning time.
• Easy Maintenance of Washer and Dryer:
  • The Drum Clean cycle keeps the inside of the B2B Washer clean without detergent. It combines soaking, pulsating and high-speed spinning to eliminate up to 99.9% of certain bacteria^[4] from the drum, while an ultra-powerful water jet reduces grime around the door.
  • The B2B Dryer’s Lint Filter Alert reminds to clear blockages. While the Vent Sensor monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

_{^[1] Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load.’}

_{^[2] Based on internal testing. Compared to a Samsung conventional model without VRT+.}

_{^[3] Availability may vary by market}

_{^[4] Eliminates up to 99.9% of bacteria (Pseudomonas Aeruginosa), removes up to 95% of the dirt from the rubber gasket. Results provided to and interpreted by Intertek.}

• Samsung Bespoke AI Appliances and SmartThings can create more comfortable and manageable home environments across sleep, food, and household care.
• By automating decisions and reducing manual steps of daily household chores, intelligent appliances can give households more time and capacity to focus on the people and moments that matter.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. Besides our diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, our everyday lives can be made easier.

Creating a More Comfortable Environment For Rest Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s Bespoke AI WindFree Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes^[1], helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey^[2] indicating that they are actively working on improving their sleep. During warm and humid nights common in Singapore, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalised when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings^[3].

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments.  This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated^[4].

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

With SmartThings Food, you can easily check a food list^[5] to see if you have what you need via the SmartThings app^[6] – no more guessing and ending up with items you don’t actually need. And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

SmartThings makes it easier for you to plan your meals, track expiration dates, and discover new recipes based on your dietary preferences and existing ingredients.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.^[7] Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimising steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types^[8], automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient^[9] and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash+ helps optimise care for each supported load with less manual input.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

Try SmartThings at https://virtual.smartthings.com/?id=1003059

_{^[1] WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.}

_{^[2] Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN}

_{^[3] Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.}

_{^[4] Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimised for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to match your sleep patterns for an ideal sleeping environment.}

_{^[5] The user may need to manually check and adjust the list to ensure its accuracy.}

_{^[6] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.}

_{^[7] The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.}

_{^[8] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.}

_{^[9] Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.}

_{^[10] The user may need to manually check and adjust the list to ensure its accuracy.}

_{^[11] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.}

For years, the conversation about smart appliances centred on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritise, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year.

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster^[1] than the global rate in 2026.What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centres that will define future economies.

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started.

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centres where cooling and ventilation are critical to keep crucial systems and operations going.

Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centres

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.

Whether it’s a beach resort, or a cutting-edge data centre, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanisation, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimise and expand their operations. Through integrated solutions that empower enterprises to optimise operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

_{^[1] SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)}

• Samsung hosted more than 50 media representatives from Southeast Asia at a showcase highlighting its expanding B2B portfolio, including its latest HVAC technologies and B2B laundry solutions.
• The showcase featured Samsung’s AI-enhanced home appliance innovations, providing attendees with a preview of the upcoming 2027 Samsung room air conditioner.
• The seminar also included demonstrations of how SmartThings, Home Appliance Remote Management (HRM) and long-term software support keep the appliance experience evolving well beyond the initial purchase.

Samsung Electronics held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalisation, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centres, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFree^TM technology, which has been refined over the past decade and now anchors the latest Bespoke AI WindFree Pro Air Conditioner^[1]. This model features a streamlined form that allows the air conditioner to fit naturally into the surrounding space and comes equipped with AI-powered technologies for personalised comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device^[2] and utilise body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode^[3].

Laundry Solutions for Evolving Business Needs

Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete^[4], while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes^[5].

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations^[6] which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimised operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customised dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

Inside Samsung’s vision for a more intelligent kitchen, where AI Vision work to support everyday decision-making.

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalised recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Combining with cloud intelligence, enhanced AI Vision can now recognise more food items than before with greater accuracy^[7], while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analysing consumption patterns to identify frequently consumed items.

Beyond the Purchase: Appliances That Evolve with Users

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates^[8]. The latest update in September included upgrades to AI Vision and Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby^[9] experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service^[10], users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

_{^[1] Bespoke AI WindFree Pro Air Conditioner is currently unavailable in Singapore.}

_{^[2] It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.}

_{^[3] Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.}

_{^[4] Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.}

_{^[5] Individual results may vary based on actual load contents.}

_{^[6] Based on internal testing. Compared to a Samsung conventional model without VRT+.}

_{^[7] Enhanced AI Vision feature currently not available in Singapore.}

_{^[8] The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.}

_{^[9] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).}

_{^[10] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. Wi-Fi connection and a Samsung account are required.}

From L-R: Jo Chang, Business Manager, Integrated Business, Samsung; Jon Kalfayan, Solutions Engineer, Reality Defender; Timothy Tan, Director, Head of Integrated Business, Samsung; Kyra Rauschenbach,  Director of Public Sector, Reality Defender and Jason Ho, Head of Sales, Integrated Business, Samsung

Samsung Electronics Singapore and New York-based Reality Defender have signed a Memorandum of Understanding (MoU) to collaborate on the development and deployment of an on-device deepfake detection solution for enterprises in Singapore. The proposed solution will help organisations identify AI-generated voice, video, and images on Samsung Galaxy devices.

“As AI-generated threats become more sophisticated, business leaders are looking for ways to identify risks earlier while protecting sensitive information. Through our partnership with Reality Defender, we aim to develop practical on-device deepfake detection solutions that can flag potential threats before data needs to be processed in the cloud. This approach can help organisations reduce exposure to digital risks while supporting their security and privacy priorities,” said Timothy Tan, Director and Head of Integrated Business, Samsung.

Reality Defender is an enterprise deepfake detection company. Its ensemble of AI models detects AI-generated voice, video and images in real time, from audio impersonation on live calls to deepfakes in KYC and onboarding.

“Our mission is to protect high-trust systems from AI-generated threats by verifying what is real in real time. For many organisations, the first place a deepfake lands is an employee’s phone. Our partnership with Samsung aims to bring Reality Defender’s detection directly onto Samsung Galaxy devices, working alongside Knox so teams can spot AI-generated impersonation before they act on it. And our detection is stateless by design: nothing enrolled, nothing stored,” said Ben Colman, Co-Founder and CEO, Reality Defender.

The urgency to combat deepfakes

Deepfakes have rapidly evolved into a serious digital threat, and pose risks that could have far-reaching impact on the nation. AI-generated voice, video and images can be used  to impersonate trusted individuals, mislead users, and undermine confidence in digital interactions.

A 2024 survey by Regula found that 56% of businesses in Singapore have faced incidents of audio deepfake fraud, while 52% of companies have reported experiences with video deepfakes. Separately,  scam victims in Singapore lost at least S$242.9 million in Government Officials Impersonation Scams in 2025, accounting for 26.6% of scam losses by amount.

Samsung and Reality Defender will collaborate to develop and deploy an on-device deepfake detection solution for Galaxy devices^[1]. By analysing content directly from the user’s secured Galaxy device, the proposed solution is intended to help organisations identify manipulated content while reducing the need to send sensitive data to the cloud for analysis.

Samsung’s security architecture is designed to protect data from the chipset level through to individual apps. On supported Samsung Galaxy devices, Knox Vault provides an isolated environment for sensitive data, separate from the main operating system. Knox Enhanced Encrypted Protection (KEEP) can also create encrypted storage environments for individual apps, helping ensure that each app can access only its own protected information.

About Reality Defender

Reality Defender is the enterprise deepfake detection company. It detects AI-generated voice, video and images in real time, inside the workflows where enterprise and government decisions get made. Its platform is stateless by design: nothing enrolled, nothing stored. Learn more at realitydefender.com.

_{^[1]Galaxy S26 Series and beyond; and Galaxy flagship tablets}

• Powered by One UI 9, Galaxy S26 FE delivers intuitive, context-aware Galaxy AI experiences that help you stay informed and organised, while handling everyday tasks quickly and seamlessly.
• The device offers useful camera capabilities from capture to edits, with features like My FanCam, Super Steady with Horizontal Lock, Nightography and Photo Assist.
• The 4,900mAh battery, convenient charging options and long-term OS and security upgrades provide a dependable foundation for long-term usage.

Today, the mobile phone is more than just a communication device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new Samsung Galaxy S26 FE brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, with more context-aware Galaxy AI features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to a new destination, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive, long after the moment has passed.

How to capture every detail   

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[1] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[2] with Horizontal Lock will help ensure that footage stays smooth and level so you never have to do a rerun.

Meanwhile, enhanced Nightography – a signature feature of the Galaxy S Series, allows you to capture brighter shots even after dark, preserving every detail despite challenging low-light conditions.

How to prep your shots for social media

Once the moment has been immortalised on camera, My FanCam^[3] helps to spotlight the person of your choice by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[4] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Additionally, with Gemini Omni[5], you can effortlessly create and edit video clips based on content stored in the Gallery – taking your social media game to the next level has never been easier.

How to supercharge your productivity 

Document Scan makes it easier to digitise and organise physical documents

Juggling multiple tasks is common in our daily lives, from keeping track of schedules and finding information, to simply getting everyday things done. On top of that, navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI, the Galaxy S26 FE brings relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[6] provides personalised information with customisable briefing cards, including weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs.

Now Nudge^[7] works across select third-party apps and notifications to proactively surface timely suggestions and next steps, effectively reducing manual effort and friction throughout your day.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[8] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to keep your Galaxy S26 FE going for the long term 

Galaxy S26 FE combines a 4,900mAh battery with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you over a sustained period of time. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[9] battery to support everyday use. When it is time to recharge, you can get up to 69% battery life with around 30 minutes of charging with a compatible 45W adapter^[10]. The Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up your device.

How to future-proof your Galaxy S26 FE

With up to seven generations of OS upgrades and seven years of security updates^[11], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A more seamless Galaxy experience from day one

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

The Galaxy S26 FE offers you more from the very moment you make the switch. Simply use the upgraded Smart Switch^[12] to move from Android or iOS – no cables or separate apps needed. Scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Singapore. For more information, visit here.

_{^[1] Compared to Galaxy S25 FE. (FOV 80˚).}

_{^[2] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.}

_{^[4] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{^[5] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.}

_{^[6] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.}

_{^[7] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[8] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.}

_{^[9] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.}

_{^[10] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.}

_{^[11] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.}

_{^[12] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.}

_{^[13] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/.}

“A Storm (Shipwreck)” by Joseph Mallord William Turner on The Frame Pro

Samsung Electronics announced on 6 October 2026 the addition of an exclusive collection of 30 artworks from the British Museum to Samsung Art Store.^[1] Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

Part of the collection are Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces to our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

“Fisherton Mill” by John Constable on The Frame Pro

Samsung Art Store subscribers will have access to the British Museum collection and will be able to browse the selection, choose a work to display on their TV, or switch to another art piece whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition which runs from 1 October 2026 to 31 January 2027.

The British Museum collection is now available on the Samsung Art Store in Singapore.

About The British Museum

Founded in 1753, the British Museum was the first national public museum in the world. From the outset it was a museum of the world, for the world, and this idea still lies at the heart of the Museum’s mission today. The collection tells the stories of cultures across the world, from the dawn of human history, over two million years ago, to the present. Objects range from the earliest tools made by humans and treasures from the ancient world to more recent acquisitions from Africa, Oceania and the Americas, the Middle East, Asia and Europe, as well as the national collections of prints and drawings, and coins and medals.

The British Museum  communications@britishmuseum.org

_{^[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.}

• Samsung unveils Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users.
• Galaxy A08 focuses on the essentials with a 6,000mAh battery designed for longer entertainment use and an upgraded processor and memory.
• The new Galaxy A08 features Circle to Search with Google, multiple AI agents, IP64 dust and water‑splash resistance, Samsung Knox Vault and up to six generations of OS upgrades and six years of security updates.

Samsung Electronics has unveiled the new Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users. Designed around the moments that matter – from streaming content and capturing memories to getting things done – the latest Galaxy A combines meaningful upgrades with the dependable Galaxy experience.

“At Samsung, we believe meaningful innovation should be accessible to more people, empowering them to get more from technology in their every day,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The Galaxy A08 brings together reliable performance, long-lasting battery life, trusted security and essential mobile AI experiences at an accessible price point. It reflects our commitment to delivering meaningful technology that makes everyday experiences simpler, smarter and more enjoyable.”

Galaxy A08: Reliable Performance That Lasts

The Galaxy A08 is designed around the essentials, combining reliable everyday performance with a large 6,000mAh battery that helps users stay entertained and connected for longer.

Powered by the Helio G99+ processor and upgraded LPDDR5 memory, the Galaxy A08 supports smooth, everyday use while helping to manage power consumption. Support for RAM Plus provides additional flexibility for different usage needs.

The large 6,000mAh battery gives the Galaxy A08 the power to go further throughout the day, whether users are streaming videos, browsing social media, or staying connected with friends and family. With a dependable foundation, users can spend more time enjoying their favourite content and less time worrying about running out of battery.

For capturing everyday moments, the Galaxy A08 features a 50MP autofocus main camera, 2MP depth camera and 8MP front camera, providing the essentials for taking and sharing photos with ease.

Core AI Experiences for Easier Tasks

The Galaxy A08 introduces more intuitive ways to search, discover and get things done. With enhanced Circle to Search, users can circle or tap content on their screen to search for information without typing or switching between apps. A new Find the Look feature allows users to search for an entire outfit, while users can also identify music playing nearby.

The device also features multiple AI agents that help users move more seamlessly between supported Galaxy native apps, Google apps and selected third-party applications. Through voice commands or a long press, users can ask Gemini or Perplexity to activate supported apps, helping them complete tasks more intuitively across different services.

Built For Long-Term Reliability

The Galaxy A08 is built to deliver dependable experiences over time, with IP64-rated protection against dust and water splashes for enhanced durability.

The Galaxy A08 is supported by up to six generations of OS upgrades and six years of security updates, helping users enjoy a more secure and dependable mobile experience for longer.

The latest Galaxy A is protected by Samsung Knox and includes Knox Vault, providing hardware-based protection for sensitive information. This dedicated security environment helps safeguard private data, giving users added confidence as they manage more of their lives through their smartphones.

Local Pricing and Availability for the Samsung Galaxy A08

The Galaxy A08 will be available in Dark Blue, Silver, and Green, in a 4GB+128GB configuration and retails at $278.

Availability starts now at Samsung Experience Stores, Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi, and major Consumer Electronics & IT stores. The Galaxy A08 will subsequently be available on the Samsung Online Store and Samsung Shop App from 9 October.

Consumers who purchase the Galaxy A08 from now to 6 November can enjoy an instant $30 discount.^[1]

More details on the Galaxy A08 can be found here.

For more information, please visit Samsung Singapore Newsroom. 

_{^[1] This Promo is valid from 9 Oct 2026, 12:00 a.m., to 6 Nov 2026, 11:59 p.m. Get $30 off when you purchase a Galaxy A08 LTE 4+128GB. Images simulated. T&Cs apply.}

Samsung Electronics today unveiled the Galaxy Tab S12 Series — Galaxy Tab S12 Ultra and Tab S12+ — delivering Samsung’s most capable and versatile tablet experience yet. Packing breakthrough performance, long-lasting battery life, and the latest Galaxy AI^[1] into Galaxy Tab’s signature ultra-thin design, the new lineup turns complex workflows into effortless, everyday achievements whether it’s mastering skills, pursuing career goals or exploring creative passions

The Galaxy Tab S12 Series features immersive displays with the included ergonomic S Pen, professional-grade apps and versatile accessories, creating a flexible workspace for effortless note-taking and precise editing. Combining portability with powerful performance, the Galaxy Tab S12 Series enables users to pursue their passions instantly, whenever inspiration strikes.

“The Galaxy Tab S12 Series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 Series pairs an expansive screen with the power of Galaxy AI — removing friction from complex tasks so users can stay focused on achieving impactful results.”

“From professionals managing busy schedules at work and at home, to individuals building new skills and pursuing creative passions, Singaporeans are looking for technology that helps them make the most of every moment,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The Galaxy Tab S12 Series is designed to support these evolving needs, combining powerful performance, intelligent AI experiences and exceptional portability to help users achieve more throughout their day.”

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 Series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them.

At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest and yet most powerful Galaxy Tab to date. With long-lasting battery life, it supports productive work and creation throughout the day.

The Galaxy Tab S12 Series comes with an expansive screen designed for viewing, creating and multitasking on a larger canvas.

• The Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore multiple perspectives and complex tasks efficiently.
• The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space while maintaining portability.

Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness^[2] — delivering brighter visuals and greater detail across a wide range of content, indoors or out. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

The Galaxy Tab S12 Series is built to keep pace throughout the day. Offering up to 23 hours on Galaxy Tab S12 Ultra^[3] and up to 21 hours on Galaxy Tab S12+^[4], on a single charge. With Super Fast Charging^[5], the battery can be fully recharged in about 95 minutes with the 45W adapter, minimising downtime between tasks.

Under the hood, the Galaxy Tab S12 Series delivers the most powerful performance of any Galaxy Tab to date, to handle complex, intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra.^[6]

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, from video editing to designing graphics for hours.^[7] Engineered for resilience, the Galaxy Tab S12 Series also comes with IP68-rated water and dust resistance^[8] to give users peace of mind.

The Galaxy Tab S12 Series features 4-channel spatial audio, doubling the number of channels from the previous generation for a richer, more immersive listening experience.

Making Everyday Tasks More Intuitive and Effortless

Building on an industry-leading hardware foundation, the Galaxy Tab S12 Series turns its large screen into a flexible workspace that makes it easy to learn, create and do more, without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance together in one place, for a more effortless every day.

With Multi Window, users can split the screen into up to three sections, making it easy to move between tasks. For example, users can watch a lecture, take notes in Samsung Notes, and access an AI assistant concurrently. With the included S Pen, key points and ideas can be captured directly into notes, while Note Assist^[9] swiftly summarises^[10] – all without pausing.

For deeper research and discovery, Samsung Browser uses Galaxy AI to understand webpage content and context across multiple tabs, helping users to condense key information, and revisit past relevant sources without having to search through their browsing history manually.

A Complete Ecosystem Designed to Take Skills and Creativity Further

The Galaxy Tab S12 Series gives users access to a range of professional-grade apps^[11] and creative tools^[12], helping them to take their skills further.

• Google AI Pro^[13] with six-month free trial, providing expanded access to Google’s most capable AI models for research, content creation and learning. With Gemini Notebook, users can bring notes, images, recordings, and files together in one workspace and create summaries, podcasts, and even quizzes to aid learning.
• Adobe Photoshop^[14] comes pre-loaded on the Galaxy Tab S12 Series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimised for tablets, and S Pen support makes it more intuitive for users to move ideas from hand to screen. Photoshop includes AI-powered features such as AI Assistant^[15] and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, allowing creatives to edit faster and effortlessly. Exclusively for the Galaxy Tab S12 Series, users receive four months of free access to the Photoshop premium mobile plan.
• Notability^[16], newly pre-loaded on Galaxy Tab, helps users capture their ideas, organise notes and build knowledge more efficiently with S Pen optimisation and AI-driven study tools. Users get a six-month free trial, plus 20% off the first subscription.
• Goodnotes^[17] delivers clean notetaking and organisation with one year of free Essential plan access.
• LumaFusion^[18] enables professional-grade video editing, offered at a 66% discount.
• Notion^[19] supports flexible writing, planning and organisation with one month of its Plus plan free.
• Clip Studio Paint^[20] brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.

In addition to these apps, users can explore a broader range of options that support different needs –

• MyScript Math instantly solves handwritten equations and shows the steps to derive solutions, while MyScript Notes summarises handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes.
• Noteshelf 3^[21] offers customisable layouts for capturing and organising ideas, while
• ArcSite^[22] converts rough field sketches into precise CAD drawings.

To complement the tablet experience, the Pro Keyboard features a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and effortless typing experience.^[23]

Built for lasting and confident use, the Galaxy Tab S12 Series supports up to seven OS upgrades and security updates.^[24]

For added peace of mind, Samsung Care+^[25] offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the Settings menu. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices.

Local Pricing and Availability for Samsung Galaxy Tab S12 Series

The Galaxy Tab S12 Series will be available in Grey and Silver from 1 October at:

• Samsung Experience Stores,
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop,
• and selected Consumer Electronics & IT stores.

Availability via the Samsung Online Store, Samsung Shop App and local telecommunication operators will begin on 7 October.

Consumers who purchase the latest Galaxy Tab S12 Series will enjoy 30% off Galaxy Tab Accessories, and 15% off Galaxy Watches and Buds from 1 October to 6 November at Samsung Experience Stores^[26], and from 7 October to 6 November via Samsung Online Store and the Samsung Shop App^[27].

Customers can choose from two exclusive bundle options for an additional S$12 with their Galaxy Tab S12 Series purchase, available at Samsung Experience Stores, Samsung Online Store and Samsung’s Official Stores on Lazada, Shopee, TikTok Shop, iShopChangi and KrisShop:

• Culture Chaser Bundle^[28], which includes: Book Cover, Power Adapter and 1-year Samsung Care+ Lite; or
• Power Mover Bundle^[29], which includes: Book Cover Keyboard Slim and 1-year Samsung Care+ Lite

Those who purchase through Samsung Experience Stores or Samsung Online Store will also receive a limited-edition Tab skin by local artists @tobyato or @cheesefrice^[30].

In addition, consumers can get $100 off the Galaxy Tab S12 device with purchase of just a $20 Samsung Registration+ e-voucher^[31], plus enjoy 12x the usual redemption value on Samsung Rewards Points during the promotional period, capped at $100^[32]. Consumers can also take advantage of 0% interest instalments with SPayLater^[33].

The respective recommended retail prices for the devices are as follows:

The following Galaxy Tab S12 Series accessories will also be available to complement the devices:

More details on the Galaxy Tab S12 Series can be found here.

For additional information, please visit Samsung Singapore Newsroom.

Specifications^[34]

_{^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model or phone carrier. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.}

_{^[2] Galaxy Tab S12 series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode.}

_{^[3] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 11374 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors.}

_{^[4] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 10392 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors.}

_{^[5] Super Fast Charging speed may vary depending on charging conditions and other factors. Galaxy Tab S12 series supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.}

_{^[6] The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Galaxy Tab S11 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{[7] The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+.}

_{^[8] Galaxy Tab S12 series and the included S Pen are rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Rated IP6X. Dust resistance may vary by actual usage conditions.}

_{^[9] Note Assist feature requires a Samsung Account login. Available functions and features may vary by country, region and language.}

_{^[10] The note must include a minimum of 200 characters for the summary function to work.}

_{^[11] App availability and the terms of service may vary by country and region.}

_{^[12] Includes free trial periods and first-subscription discounts for Adobe Photoshop, Notability, Goodnotes, LumaFusion, Notion, Clip Studio Paint, MyScript Notes, MyScript Math, Noteshelf 3, and ArcSite, plus a 6-month Google AI Pro trial. Actual value and availability may vary by country, region, market, and currency.}

_{^[13] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro.}

_{^[14] Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits.}

_{^[15] AI Assistant on Adobe Photoshop is currently a beta version.}

_{^[16] Notability comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Galaxy Tab S12 series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.}

_{^[17] Goodnotes app comes with a 1-year free full version. Once the free full version ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.}

_{^[18] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026.}

_{^[19] Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus & Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region.}

_{^[20] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.}

_{^[21] Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.}

_{^[22] ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region.}

_{^[23] Pro Keyboard and Book Cover Keyboard Slim sold separately. The products are available for Galaxy Tab S12 Series. Features and keyboard layout may vary by country, language and device model. Galaxy AI Key can be assigned for select apps only. Pressing Alt + Galaxy AI Key provides the option to switch the AI assistant to Bixby, Gemini or Perplexity. A network connection is required to use Bixby, Gemini or Perplexity. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini.}

_{^[24] Availability and timing of OS upgrades and security updates may vary by device model and market.}

_{^[25] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.}

_{^[26] This Promo is valid from 1 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm (the “Promo Period”). Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device during the Promo Period will be entitled to: (i) 30% off selected Galaxy Tab accessories, and (ii) 15% off any Galaxy Watch and Buds. T&Cs apply.}

_{^[27] This Promo is valid from 7 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm. Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device during the Promo Period will be entitled to (i) 30% off selected Galaxy Tab accessories, and (ii) 15% off any Galaxy Watch and Buds. Images simulated. T&Cs apply.}

_{^[28] This Promo is valid from 7 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm. Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device, and pays an additional S$12 will be entitled to a Culture Chaser Bundle which includes: (i) (a) Galaxy Tab S12 Ultra Book Cover (worth S$148); or (b) Galaxy Tab S12+ Book Cover (worth S$128); (ii) (a) (if a Samsung Galaxy Tab S12 Ultra is purchased) 65W Power Adapter (worth $100); or (b) (if a Samsung Galaxy Tab S12+ is purchased) 60W Power Adapter (worth $68); (iii) 1-year Samsung Care+ Lite (worth S$58); and (iv) a limited-edition Tab skin by @Tobyato or @Cheesefrice.This Promo is subject to product availability, storage variant availability and fulfilment availability. The products under this Promo may vary by retail outlet / platform.}

_{^[29] This Promo is valid from 7 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm. Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device, and pays an additional S$12 will be entitled to a Power Mover Bundle which includes: (i) (a) Galaxy Tab S12 Ultra Book Cover Keyboard Slim (worth S$268); or (b) Galaxy Tab S12+ Book Cover Keyboard Slim (worth S$218); (ii) 1-year Samsung Care+ Lite (worth S$58); and (iii) Limited-edition Tab skin by @Tobyato or @Cheesefrice. This Promo is subject to product availability, storage variant availability and fulfilment availability. The products under this Promo may vary by retail outlet / platform.}

_{^[30] Tab Skin redemption is available on Saturdays and Sundays from 10 October to 31 October 2026, at the Samsung Experience Stores at Junction 8, Jurong Point, VivoCity and Tampines Mall only. While stocks last.}

_{^[31] The Samsung Registration+ e-voucher (“E-Voucher”) is available for purchase from 1 Oct 2026, 12:00 am, to 5 Nov 2026, 11:59 pm, and will entitle you to: (i) $100 off Galaxy Tab S12 Series (redeemable from 7 Oct 2026, 12:00 am, to 6 Nov 2026, 11:59 pm); or (ii) $30 off any other Samsung product (redeemable 7 Nov 2026, 12:00 am to 30 Nov 2026 11:59 pm). E-vouchers are valid at Samsung Online Store, Samsung Shop App and/or Samsung Experience Stores only. Redemption of $30 is valid only for online purchases made through the Samsung Online Store or Samsung Shop App, and is not redeemable in-store. E-Vouchers are non-transferable, non-refundable and non-exchangeable for cash. Any unused, expired or forfeited E-Vouchers will not be refunded or replaced.}

_{^[32] This Promo is valid from (i) 1 Oct 2026, 12:00 am to 7 Oct 2026, 11:59 pm at Samsung Experience Stores, and (ii) from 7 Oct 2026, 12:00 am to 7 Oct 2026, 11:59 pm at Samsung Online Store and Samsung Shop App (the “Promo Period”). Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device during either Promo Period will be entitled to redeem his/her Samsung Rewards Points at 12x redemption value, capped at $100. This Promo may only be used to offset the purchase price of the eligible device in the same transaction. T&Cs apply.}

_{^[33] This Promo is valid from 1 Oct 2026 12:00 am to 6 Nov 2026, 11:59 pm (the “Promo Period”). Each customer who purchases a Galaxy Tab S12 Series device during the Promo Period will be able to enjoy 0% interest-free monthly instalment payment option, up to 12-months tenure, via SPaylater. T&Cs apply.}

_{^[34]Specifications may vary by market. All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.}

_{^[35] Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.}

_{^[36] Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.}