Samsung, the global market leader in TV for 20 years^[1] has announced the launch of the new 43-inch QLED Q5F TV, offering a comprehensive entertainment experience. Tailored for consumers in Singapore, it combines a blend of advanced image features such as HDR for contrast enhancement, OTS Lite surround sound and Full HD resolution. These features work together to enhance the experience, ensuring vibrant colours and immersive sound that performs admirably across a wide range of content from movies to games.

“The QLED Q5F TV was developed to offer consumers a complete home entertainment experience in a single device, bringing Samsung’s Real QLED technology to a user-friendly, secure package enabled by One UI Tizen and Samsung Knox Security respectively,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore.

Vivid Scenes and Versatile Entertainment

As a total entertainment solution, the Q5F model utilises a Real QLED display panel, underpinned by the use of a Quantum Dot sheet to ensure lifelike colours. Furthermore, the display is cadmium-free, reinforcing Samsung’s commitment to sustainable and responsible innovation.

With Real QLED technology, the Q5F model combines the convenience of an ‘All-in-One’ Smart TV, with advanced image-enhancing features such as HDR, Contrast Enhancer and PurColour to guarantee vibrant colours, precise details, and optimal performance across all content types.

The Q5F model also grants access to a whole world of entertainment with Samsung TV Plus^[2]. Enjoy free live TV channels across genres such as news, entertainment, sports and shows for children, in addition to thousands of movies^[3]. New content is constantly being added, and the best part: no payments or subscriptions and setup^[4] is required. Samsung TV Plus is enabled right out of the box.

Advanced Image and Sound

Image quality is driven by PurColour, which adds sophisticated tones and depth for a more cinematic feel. This is complemented by HDR, which increases the difference between the screen’s darkest and lightest areas for better colour vibrancy and contrast for greater content immersion.

The audio experience is equally immersive, featuring OTS Lite (Object Tracking Sound Lite), a virtual top channel audio technology. OTS Lite can track object movement across a screen, such as a car driving from left to right and tailor the output accordingly. The Q5F model can also intelligently adapt audio output in real time to account for room acoustics, or content type such as enhancing voices during conversations in movies.

Enhance the Q5F model with a Samsung soundbar, and with Q-Symphony technology^[5], the TV’s built-in speakers work in tandem with the soundbar to provide a new dimension of aural enjoyment.

Secure and Smart Connectivity

Samsung prioritises user privacy through Samsung Knox Security^[6], which employs multiple layers of hardware and software protection to protect your sensitive data like passwords or PIN codes. Additionally, Knox security can prevent your TV becoming a potential vulnerability point, automatically blocking execution of suspected malicious apps and preventing access to phishing sites.

This gives users confidence to connect their TV and wider home ecosystem through the SmartThings app^[7], which turns a Samsung Galaxy smartphone into a TV remote, or allowing for remote monitoring and management of compatible home devices.

Finally, AI Energy Mode^[8] utilises built-in sensors to detect ambient lighting, automatically adjusting screen brightness to reduce power consumption without compromising picture quality.

Versatile Design

With its versatile design, the Samsung 43-inch QLED Q5F TV complements any interior. Whether mounted on a wall or placed on a stand, it serves as a sophisticated blend of style, innovation, and practicality.

Local Pricing and Availability

Samsung 43-inch QLED Q5F TV is available for purchase in Singapore from today, 5 May 2026 at a recommended retail price of S$549. The Q5F TV is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

From 4 May to 10 May 2026, consumers who purchase the 43-inch QLED Q5F TV will receive complimentary 1-year Samsung Care+ (worth S49).

To learn more about Samsung’s latest TV releases, visit Samsung.com/sg/.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.}

_{^[2] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Gaming Hub is available in certain regions only. Samsung TV Plus is available in certain regions only. Except in China, Turikiye and Israel: You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account.}

_{^[3] Number of channels may vary by region.}

_{^[4] Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs released since 2016}

_{^[5] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.}

_{^[6] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched in 2015. Latest software update is required.}

_{^[7] Available using the SmartThing App on your smartphone. Requires a wireless network, Samsung account log-in and the Samsung SmartThings App, which needs to be downloaded and installed on your smartphone if you are not using a Samsung Galaxy smartphone. The SmartThing App supports Android 8.0 (Oreo) or later, which or optimised for Samsung smartphone, and also iOS13 or later for iPhone models.}

_{^[8] Energy saving rate may vary by region, model, size, viewing conditions and type of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.}

More than a Device – the Integral Role TVs play in a Household   

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

^[1] reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year^[2].

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research^[3] has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand^[4]. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen^[5] platform that comes with up to seven years^[6] of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era 

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode^[7] — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)}

_{^[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.}

_{^[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.}

_{^[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.}

_{^[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.}

According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,^[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.^[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said e-sports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey line-up, giving developers a first-hand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey line-up^[3] includes the following models:

• 32-inch Odyssey OLED G7 (G73SH model): New to Singapore, the monitor boasts crisp 4K resolution, and VESA DisplayHDR True Black 400 OLED for true blacks and stunning contrast. Up to 330Hz refresh rate also lets you stay on top of the action.

• 32-inch and 27-inch Odyssey OLED G8 (G80SH): Another recent addition to the Odyssey line-up in Singapore, key features include stunning 4K QD-OLED at 240Hz with exceptional colour and contrast, protected by Samsung OLED Safeguard+ for burn-in prevention.

For more information about Samsung’s gaming monitor line-up, please visit http://www.samsung.com/sg/.

_{Images contain AI-generated elements. Individuals and products depicted are not AI-generated.}

_{^[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[2] Global No.1 OLED Gaming monitor in 2023 ~ 2025 Source data: IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[3] Product availability and features may vary by country.}

Samsung Electronics has announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasises three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorised Execution Prevention (UEP): Validates digital signatures to prevent unauthorised actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices^[1].

_{^[1] Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward.}

In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.

Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event

“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited.

“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.

Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen

At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.

SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.

Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor

Metro worked with South Korea’s Habitant to create “Seven Chapters of Sleep”, a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.

The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.

Smarter retail operations with SmartThings Pro and MagicINFO

SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.

SmartThings Pro is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings^[1], with plans to expand the use of the platform across all supported devices across its three floors at Paragon.

SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances

Content for the large-form display can also be centrally managed via MagicINFO, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.

In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.

_{^[1] Up to 30% energy savings specific to energy usage for Samsung displays}

Samsung Electronics Singapore today announced the local availability of the Music Studio 5, a lifestyle speaker that brings together sculptural design, intelligent sound innovation and immersive audio.

Created in collaboration with acclaimed designer Erwan Bouroullec, Music Studio 5 is designed for modern homes where interior harmony is just as important as sound quality. Featuring a minimalist Dot Design, the speaker blends seamlessly into contemporary home interiors.

Despite its compact size, the Music Studio 5 is engineered for powerful, room-filling performance. The Music Studio features:

• 4-inch woofer, dual front-firing tweeters and precision waveguides, tuned by Samsung Audio Lab, for clear stereo and balanced sound.
• Dolby Atmos® support for layered audio and sharper details.
• AI Adaptive Sound which analyses content, such as dialogue, music or movies, and automatically fine‑tunes audio settings for clear voices and detailed sound.
• SpaceFit Sound Pro that calibrates audio to the room by analysing the space and optimising sound output for maximum clarity and immersion.
• AI Dynamic Bass Control, which uses machine learning to reduce distortion caused by woofer vibrations, delivering smooth, powerful bass that stays true to the original content.

Built for seamless use at home, Music Studio 5 offers versatile connectivity within the Samsung connected ecosystem and beyond.

• Built-in Wi-Fi and Bluetooth support: Easily access a range of music streaming services.
• Q-Symphony^[1] Support: Work in sync with compatible Samsung TVs for a more immersive sound experience through the room.
• Stereo Play: Pair up to 2 Music Studio 5 units to create a wider, room-filing soundstage.
• Group Play: Wirelessly connect Music Studio 5 with other compatible speakers into one synchronised system.
• SmartThings compatibility: Control playback, group speakers for shared listening, and fine-tune audio settings through the SmartThings app.

Local Pricing and Availability

Samsung Music Studio 5 is available for purchase in Singapore from today, 16 March 2026. The Music Studio 5 is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

The Music Studio 5 is available in Black and White, with the following recommended retail price:

• Music Studio 5: S$349
• Music Studio 5 (Set of 2)^[2]: $659

From 16 March to 2 April 2026, consumers can get a set of two Music Studio 5 at a special offer of $629².

More information available here.

_{^[1] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro).}

_{^[2]Promotion is applicable with two (2) units of Music Studio 5 added in the cart, promotion will be applied automatically at checkout.}

Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,^[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio line-up with new products that deliver cinema-quality sound tailored to different living environments.

The line-up will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”

_{^[1] Omdia Q4 2025 Public Display Report, by unit sales.}

Samsung Electronics Co., Ltd. announced today that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung has held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over US$2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over US$1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Multiple ways to use The Movingstyle

Samsung Electronics Singapore today announced that The Movingstyle will be launched in Singapore.

“A screen in every room becomes an integral part of modern life, as Singaporeans are increasingly looking for flexibility in how and where they view their content,” said Patrick Khor, Head of TV, AV and Monitor at Samsung Electronics Singapore. “The Movingstyle is a game-changer, bringing cinematic visuals and adaptability to places traditional screens can’t reach. It combines the mobility of a tablet, the precision of a monitor and the immersive quality of a TV. And with its intuitive touch interface, The Movingstyle sets a new standard for portable displays in Singapore.”

Made to Move Anywhere

Designed to transform any space into an entertainment or work setup, The Movingstyle is a fully portable, 27-inch touchscreen that allows users the ability to watch and interact with content however they like.

Users can use The Movingstyle like a tablet

The portable screen can be used in two ways. Users can remove the monitor from its stand and convert it to a tablet^[1], thanks to the integrated kickstand that allows it to rest on surfaces like a conventional TV or tablet. Plus, the kickstand doubles as a handle for users to carry The Movingstyle when on the go. Alternatively, they can use it with the rollable floor stand^[2] with hidden wheels to move it from room to room, to enjoy content in both portrait and landscape orientations.

The Movingstyle can also be moved around with the rollable floor stand

The Movingstyle features a built-in battery with up to 3 hours of rechargeable power^[3] for users to watch content or complete work without worrying about a power connection. In addition to using The Movingstyle’s provided remote control, users can also activate voice control with Bixby^[4], or use gesture commands with a Galaxy Watch^[5].

Users can use The Movingstyle like a tablet

Experience Content You Want Seamlessly

With vibrant, lifelike HDR10+ picture and Dolby Atmos support, The Movingstyle delivers crisp visuals and immersive audio quality for users who want a screen that enhances their home entertainment experience. For gamers, Motion Xcelerator 120Hz enables ultra-smooth performance for fast-paced games. And with Samsung Vision AI^[6], The Movingstyle pairs AI-enhanced picture and sound with personalised experiences that bring users closer to their content.

The in-built touchscreen also provides new ways to create. With Sketch Now^[7] on The Movingstyle, users can draw or write when brainstorming and take ideation from room to room, and even collaborate across different devices.

The Movingstyle supports Sketch Now, which allows users to draw or write on the screen directly

The Movingstyle offers Wi-Fi support for seamless and convenient connectivity. External connections are also made simple through phone mirroring, USB-C and HDMI. Galaxy mobile users can also stream content to the larger screen with Storage Share^[8].

Endless Entertainment Made Effortless for Every User

Powered by One UI Tizen, The Movingstyle allows households to create separate profiles and receive curated recommendations, so everyone can access content catered to what they love. This includes Samsung TV Plus^[9] for free live TV and on-demand entertainment with no extra subscription needed.

Stay on top of tasks and optimise daily routine with Now Brief^[10], an AI-powered feature that provides personalised briefing of selected content throughout the day. Users can customise what they see with custom widgets for Weather, Memo, Music, Tips and more. Add custom touches with AI-powered Generative Wallpaper^[11] and Click to Search^[12] provides instant answers and recommendations about what’s onscreen.

Stay on top of schedules and latest news with Now Brief on The Movingstyle

The Movingstyle can also liven up homes by turning into an on-the-go art gallery with world-renowned art pieces. The subscription-based Samsung Art Store^[13] offers access to over 4,000 works of art from leading museums and artists such as The Met, MoMA, Keith Haring, and more.

Plus, user privacy on The Movingstyle is secured by Samsung Knox^[14]. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. The Movingstyle also supports up to seven years of OS updates^[15] to get the latest monitor experience.

Local Availability

The Movingstyle will be available for pre-order in Singapore from 15 February 2026 online via the Samsung Online Store and Samsung Shop App, as well as Samsung Official Stores on Lazada, Shopee and TikTok, with general availability from late March 2026. From 15 February 2026 to 10 March 2026, consumers who pre-order The Movingstyle will enjoy $200 off.^[16]

The Movingstyle will be available at a recommended retail price of $1,699. More information on The Movingstyle is available here.

The Movingstyle is the latest addition to Samsung’s portable screens line-up, which includes Movingstyle M7 Smart Monitor.

Specification Sheet

Display	Screen Size	27″
	Resolution	QHD (2,560 x 1,440)
	Refresh Rate	100Hz
	Touch Interaction	Yes
Video	Picture Engine	NQ4 AI Gen2 Processor
	HDR (High Dynamic Range)	HDR
	HDR 10+	Yes (ADAPTIVE)
	Auto HDR Remastering	Auto HDR Remastering
	HLG (Hybrid Log Gamma)	Yes
	AI Picture	AI Optimised/AI Customisation
	HDR Brightness Optimiser	Yes
	Colour Booster	Colour Booster Pro
	EyeComfort Mode	Yes
Audio	Dolby Atmos	Yes
	Object Tracking Sound	OTS Lite
	Q-Symphony	Yes
	Sound Output (RMS)	10W W
	Speaker Type	2CH
	Active Voice Amplifier	Yes (Active Voice Amplifier Pro)
	Bluetooth Audio	Yes
	Adaptive Sound	Yes (Adaptive Sound Pro)
	360 Audio	Yes
Smart Service	Operating System	Tizen Smart TV
	Bixby	Yes
	Far-Field Voice Interaction	Yes
	Works with AI Speaker	Google Assistant (SG only)
	Samsung TV Plus	Yes (SG Only)
	Web Browser	Yes
	SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote	IoT-Sensor / Quick Remote only
Smart Feature	Multi Device Experience	Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On
	Multi-View	Up to 2 videos
	Apple AirPlay	Yes
	Daily+	Yes
	Daily Board	Touch/Remote/Voice/User Detection
	AI Explore	Yes
	Google Cast	Yes
Game Feature	Game Motion Plus	Yes
	Dynamic Black EQ	Yes
	Game Bar	Yes
Connectivity	Wi-Fi	Yes (Wi-Fi 5)
	Bluetooth	Yes (5.3)
	HDMI	1
	HDMI Audio Return Channel	eARC
	Anynet+ (HDMI-CEC)	Yes
	USB	2 x USB-C
	POGO (SlimFit Cam Only)	1
Design	Front Colour	Black
	Rear Colour	Light Gray
	Stand Colour	Stone White
Additional Feature	Art Store	Yes
	Motion Detection	Yes
	OSD Language	Local Languages
	MBR Support	Yes
Accessibility	Low Vision Support	Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off
	Hearing Impaired Support	Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom
	Motor Impaired Support	Slow Button Repeat, Remote Control App. for All
Power & Eco Solution	Power Supply	AC220-240V~ 50/60Hz
	Power Consumption (Max)	100 W
	Rated Capacity (Wh)	69.3 Wh
	Eco Sensor	Yes
	Auto Power Saving	Yes
	Type (Internal/External)	Internal Power
Dimension	Package Size (WxHxD)	1234 x 174 x 525 mm
	Set Size with Stand (WxHxD)	628.3 x 1272.3 x 409.0 mm
	Set Size without Stand (WxHxD)	628.3 x 368.2 x 47.4 mm
	Height Adjustable Range	230mm (±10mm) mm
	Tilt Range	-35.0 (±3.0) ~ 35.0˚ (±3.0˚)°
	Swivel Range	-30.0 (±3.0) ~ 30.0˚ (±3.0˚)°
	Pivot	-93.0 (±3.0) ~ 93.0˚ (±3.0˚)°
Weight	Package Weight	30.3 kg
	Set Weight with Stand	25.7 kg
	Set Weight without Stand	5.2 kg
Accessory	Remote Controller Model	TM2361E
	SlimFit Cam Support	Yes
	User Manual	Yes
	USB-C Cable	Yes

_{^[1] This product does not support a stylus.}

_{^[2] Keep out of reach of children.}

_{^[3] Up to 3 hours based on Eco Screen Mode, volume 20, HDMI input, power saving mode on, standard video play. Results vary with settings, usage, temperature, depth of discharge and battery age. Can be charged using the included 65W power adaptor.}

_{^[4] Works on select controls. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) available. Bixby voice commands recognise English (US/UK), French, Spanish, German, Italian, Chinese, and Korean. Not all accents, dialects and expressions are recognised.}

_{^[5] Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. Galaxy Watch sold separately.}

_{^[6] Samsung Vision AI and associated features vary by model. See individual TV model specifications for details.}

_{^[7] Supports only single finger drawing; stylus not supported.}

_{^[8] Each device must be signed in to same Samsung account and must have both Wi Fi and Bluetooth turned on. Service availability may vary by device model.}

_{^[9] Samsung Account required. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections available. Channels may vary by location and are subject to change.}

_{^[10] Samsung Account required. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device available. Channels may vary by location and are subject to change.}

_{^[11] The number of generation attempts is limited by user per day.}

_{^[12] Click to Search feature only works with Samsung TV Plus; Click to Search Watch Next feature utilises AI based algorithms.}

_{^[13] Samsung Account log in and Wi Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.}

_{^[14] Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software version is required.}

_{^[15] Based on model year; requires internet connection and does not cover hardware-related performance, features, or durability. Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) available.}

_{^[16] Promotion is valid for The Movingstyle from 15 February 2026, 12:00AM SGT to 10 March 2026, 11:59PM SGT. Discount will be applied automatically at checkout. T&Cs apply.}

At The First Look during CES 2026, we moved beyond the traditional roadmap of hardware iterations to unveil a broader strategic vision: “Your Companion to AI Living.” This vision combines both hardware and visual intelligence to deliver an entertainment experience across our TVs, monitors and audio ecosystem that anticipates users’ needs and preferences in how they consume their preferred entertainment.

As the world’s leading TV brand for 19 consecutive years^[1], we recognise that our leadership is no longer defined solely by the screens we produce, but by how effectively we integrate them into the lives of our consumers.

In the Southeast Asia and Oceania (SEAO) region, this shift is particularly critical. According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, consumer interest in AI in Southeast Asia is three times the global average^[2]. This heightened receptivity to innovation informs our 2026 strategy, driving a push towards a proactive, multi-agent experience.

From Tactical Usage to Intuitive Environments

With the rapid maturation of the digital economy across the SEAO region, our 2025 TV Awareness Study^[3] show that 88% of consumers in SEAO now use a smart TV as their primary screen. This tells us that modern consumers are no longer looking for a passive display device, they want an intelligent Entertainment Companion: a device that understands context.

As daily life becomes increasingly complex, the value proposition of technology must shift from manual utility to proactive assistance. At the core is Vision AI Companion (VAC), designed to make television more intuitive, conversational and personalised. Simply ask a question while you’re watching the TV—about a film, a sports event, or even travel suggestions. Vision AI Companion delivers answers instantly, accompanied by helpful visuals and related content. Alongside SmartThings as the underlying architecture, the screen becomes a central command hub, orchestrating the home from climate control to household management. This is technology that simplifies life rather than adding to its cognitive load.

Defining the Premium Experience: Sight and Sound

The bar for home cinema has shifted towards premium, ultra-large screen experiences that demand zero compromise. In SEAO, 68% of consumers prioritise high-end, cinematic experiences at home 3. We are meeting this demand by scaling our ultra-large screen offerings and introducing the world’s first 130-inch Micro RGB TV (R95H model), marking a big step in display innovation and revolutionising picture quality. The core LED light source is redesigned and re-engineered, delivering exceptional color performance on top of great brightness and contrast.

True immersion is a multi-sensory business. We pair our display expertise with 11 years of audio excellence to transform the home audio experience, creating a unified acoustic environment. In 2026, Q-Symphony evolves TVs and speakers into an adaptive ecosystem that intelligently optimises sound based on each room’s unique layout.

This intelligence extends beyond entertainment to the battle station for gamers. Leading the Odyssey gaming monitor lineup is the 32-inch Odyssey 3D (G90XH model), the world’s first 6K glasses-free 3D gaming monitor that pushes the boundaries of resolution and refresh rates, ensuring a visual experience that is as seamless as it is immersive.

Elevating Home Expression Through Art and Content

Technology is most impactful when it enhances how we live and what we watch. In today’s vibrant and diverse consumer landscape, the visual display is not only a source of entertainment, but also a canvas for personal expression, supported by a growing ecosystem of content that enriches the home experience.

This year, we are bridging the gap between premium technology and home aesthetics through The Frame Pro. By utilising advanced glare-free display technology^[4] and access to curated art via the Samsung Art Store^[5], the screen complements a room’s atmosphere rather than dominating it. It enables users to showcase their heritage and tastes, transforming a high-performance device into a centrepiece of artistic expression.

Samsung TV Plus, our free ad-supported streaming (FAST) service, has also surpassed 100 million monthly active users (MAU) in 30 countries worldwide, marking a 12 million increase in users since October 2024, further redefining entertainment for consumers with Samsung TVs leading the global TV market.

Inspiring the Next Two Decades of Innovation

At Samsung, our commitment is to ensure that technology is no longer something you must learn, but something that understands you. Through “Your Companion to AI Living,” we are evolving the visual display from the centre of the room to the heart of the home.

We are not just selling hardware; we are building the infrastructure for a more intuitive way of living. By aligning our global innovation with the unique digital appetite of the SEAO region, we are ensuring that the next era of home entertainment isn’t just about better pixels, but about being a better companion in your daily life.

_{^[1] Global No.1 Tv source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.}

_{^[2] Google, Temasek, and Bain, e-Conomy SEA 2025}

_{^[3] The SEAO TV Awareness Study was conducted in November 2025 with 2000 users, aged 25 to 64 years old, across Australia, Vietnam, Thailand, Indonesia, The Philippines, Malaysia, Singapore and New Zealand.}

_{^[4] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.}

_{^[5] Art Store subscription and Samsung Account connection required to access full selection of artwork.}