Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.

Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.

Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.

Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model),  Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”

Highlights of Samsung Super Brand Day in Singapore include:

Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.

For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

“Hattifatteners” from “Finn Family Moomintroll” (1948), by Tove Jansson on The Frame Pro

Samsung Electronics announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.

Available on Samsung Art Store^[1], the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favourite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

“Garden Party” from “The Dangerous Journey” (1977) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“The Floating Theatre” from “Moominsummer Madness” (1982) by Tove Jansson on The Frame

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

The Moomins collection is now available globally on Samsung Art Store.

About Moomin
The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

_{^[1]The Samsung Art Store is available on The Frame, Micro RGB and Neo QLED models. Availability may vary by country. Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.}

Samsung Electronics Singapore today announced the launch of its 2026 monitor line-up, featuring new Odyssey gaming monitors and ViewFinity professional displays. The new additions expand the Samsung monitor line-up for users who are seeking more from their screens with purpose-built screens for both high-performance gaming and productivity-focused workflows.

“As gaming and work play a more central role in how people use their screens, consumers are increasingly looking for monitors that helps elevate how they work and play”, said Patrick Khor, Head of Visual Display, Samsung Electronics Singapore. “Whether it’s a gaming monitor with ultra-fast refresh rates and immersive picture quality, or a monitor that supports professional demands with accurate colour and detail, the Samsung 2026 monitor line-up gives users the choice of a monitor that matches their unique needs.”

Odyssey Gaming Monitors: Built for Speed, Clarity and Choice

The Odyssey Gaming Monitors are designed to deliver high-performance visuals and responsiveness across a range of gaming genres, solidifying Samsung’s position as the No. 1 gaming monitor brand for the seventh consecutive year.

Odyssey OLED G8 (G80SH): Epic Screen for Epic Play with Stunning 4K QD-OLED

Odyssey OLED G8 (G80SH)

The Odyssey OLED G8 (G80SH model) combines premium QD-OLED display technology with high-resolution clarity and ultra-fast performance. Available in 27-inch and 32-inch sizes, the monitor delivers 4K resolution with rich contrast, deep blacks and vivid colour that bring game worlds to life.

The display features Glare Free technology^[1] using a film that is 54% less glossy than conventional Anti-Reflective film, helping players stay immersed without distractions. With a 240Hz refresh rate, ultra-fast 0.03ms response time (GtG)^[2] and AMD FreeSync Premium Pro^[3], the Odyssey OLED G8 delivers smooth, precise motion for fast-paced gaming, while VESA Display HDR True Black certification enhances contrast for clearer visibility in darker scenes.

Odyssey OLED G8 is protected by Samsung OLED Safeguard+ to reduce monitor heat and prevent burn in, extending the monitor’s lifespan.

• The Odyssey OLED G8 features a Dynamic Cooling System that more effectively diffuses heat than a graphite sheet alone to reduce temperatures and mitigate burn-in risk.
• Thermal Modulation System uses algorithms to automatically control the screen’s brightness and prevent overheating to allow the monitor to stay cool during long gaming sessions^[4].
• Logo & Taskbar Detection automatically adjusts the brightness of on-screen static images such as logos and taskbars to prevent burn-in^[5].
• Screen Saver dims the screen after 10 minutes of inactivity and comes back to regular brightness without any input to protect the screen when the user is away.

Odyssey OLED G7 (G73SH): Game Your Way with Dual Mode

Odyssey OLED G7 (G73SH)

The Odyssey OLED G7 (G73SH model) is designed for gamers who value flexibility between visual detail and maximum speed. Available in 32-inch, it features an OLED display in 4K, the monitor delivers sharp visuals and high contrast.

Odyssey OLED G7 gives gamers a tailored gaming experience with Dual Mode^[6], to effortlessly toggle between stunning visuals with 4K UHD at 165Hz refresh rate or 330Hz refresh rate at Full HD for faster-paced games. This is complemented by an ultra-fast 0.03ms response time (GtG)^[7] and AMD FreeSync Premium Pro^[8] that helps minimise screen tearing and stutter during fast-moving action.

Gamers can also look forward to HDR10+ Gaming that dynamically optimises brightness and contrast, revealing greater details in both dark and bright areas. This is supported with VESA DisplayHDR True Black 400 that display true black levels without light bleed.

Odyssey G8 (G80HF): Immersive Gameplay with Striking 5K Visuals

Odyssey G8 (G80HF)

Designed for gamers who want both ultra-sharp visuals and high refresh rates in a single display, the 27-inch Odyssey G8 (G80HF model) comes with a Dual Mode^[9] that allows for 5K resolution at up to 180Hz for visual clarity or switch to QHD resolution at up to 360Hz when speed is the priority.

The Fast IPS panel allows players to enjoy realistic game scenes and accurately deliver clear, crisp hues that stays consistent for an engaging gaming experience. With 1ms response time (GtG)^[10] and support for AMD FreeSync Premium and NVIDIA G‑SYNC^[11], the Odyssey G8 ensures smoothness and responsiveness across a wide range of games.

ViewFinity Monitors: Designed for High‑Resolution Productivity and Efficiency

Complementing the Odyssey line-up, Samsung’s ViewFinity monitors are built for professionals who require high-resolution clarity, connectivity options and ergonomic comfort to support their productivity.

The latest ViewFinity S8 monitors (S85TH and S80HF models) share a suite of productivity features designed to support efficient, multi‑device workflows and long‑term comfort. These include Picture‑in‑Picture and Picture‑by‑Picture, allowing users to view content from multiple input sources simultaneously.

To simplify control and setup, Samsung Display Manager^[12] provides an integrated interface for managing display settings, layouts and connected devices in a single intuitive control hub.

For extended work sessions, both monitors are equipped with TÜV‑certified Intelligent Eye Care, incorporating Eye Saver Mode to reduce blue light emissions and Flicker Free technology to help reduce eye strain. The ViewFinity monitors feature a fully adjustable ergonomic stand with height, tilt, swivel and pivot adjustments, enabling users to adjust them to their ideal position for greater comfort.

For even greater ease of use, a built‑in KVM switch also enables two connected sources to be controlled using a single keyboard and mouse, along with Easy Connection locating frequently used ports within easy reach under the lower bezel.

The new ViewFinity models contains at least 14% recycled materials^[13] and meet recognised sustainability standards, including TCO 10.0 and Energy Star 8.0 certifications. The ViewFinity S8 (S85TH model) comes with a EPEAT Gold^[14] certification.

ViewFinity S8 (S85TH): Curved WUHD Display for Advanced, Multi‑Source Work

ViewFinity S8 (S85TH)

Built for power users and data‑intensive workflows, the ViewFinity S85TH model features a 40‑inch curved WUHD display, offering approximately 1.3 times more screen real estate than standard 4K to support complex multitasking.

Visual performance on the ViewFinity S85TH is enhanced with HDR10+ and 1.07 billion colours, automatically optimising brightness and contrast on a scene‑by‑scene basis, while a 1000R screen curvature helps maintain a consistent and comfortable viewing experience. A 144Hz refresh rate^[15] with AMD FreeSync Premium^[16] ensures smooth on‑screen motion across both work and visual content. The ViewFinity S85TH also comes with Adaptive Picture to automatically adjust brightness and colour temperature to provide an optimised picture quality in all viewing environments.

Enjoy seamless connectivity too, with Thunderbolt 5^[17] enabling high‑speed data transfer of up to 80Gbps^[18], up to 140W Power Delivery, and Daisy Chain for multi‑monitor setups.

ViewFinity S8 (S80HF): 5K Clarity for Precision

ViewFinity S8 (S80HF)

The ViewFinity S80HF is designed for users who prioritise precision and detail in their work. The monitor features a 27‑inch 5K Resolution display, delivering a display well-suited for design, content creation and text‑heavy tasks.

With support for HDR10 and the ability to display up to 1.07 billion colours, the ViewFinity S80HF delivers smooth colour gradation and accurate visual detail. USB‑C connectivity with up to 90W power delivery, combined with a built‑in LAN port, enables power, data and network access through the monitor itself, helping to reduce workspace clutter.

Local Availability and Promotions

The new Odyssey and ViewFinity monitors are currently available for purchase in Singapore via the Samsung Online Store, Samsung Shop App and the Samsung Official Store on Lazada, Shopee and TikTok Shop.

The recommended retail prices for the new Odyssey and ViewFinity monitors are as follows:

*Offer valid from 11 May 2026 to 31 May 2026

_{^[1] Verified as Glare Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance. Comparison based on internal test results. Anti-Reflection film is applied to certain 2023 – 2024 Odyssey models.}

_{^[2] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[3] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[4] When “Adjust Logo Brightness” setting is on “Off” or “Low,” Thermal Modulation is active in pre-set picture modes only. When “Adjust Logo Brightness” setting is on “High,” Thermal Modulation is always active.}

_{^[5] Logo detection is not available in PC mode.}

_{^[6] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[7] Response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[8] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[9] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[10] ‘1ms’ means one millisecond, which is the average response time range between 1.00ms and 1.99ms, truncated to a whole number. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings (Requires ‘Extreme mode’ setting). GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[11] Screen images simulated for illustrative purposes. The application of the G-Sync logo on the package and product may vary depending on the time of purchase. G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.}

_{^[12] Requires the Samsung Display Manager program on each PC, available for download at samsung.com or MS store. Samsung Display Manager features require a PC running Windows 10 or later.}

_{^[13] The percentage of recycled material, which may vary by component, is calculated based on total weight of plastic used on the product (weight of recycled materials/total weight of plastic).}

_{^[14] EPEAT registration status varies by country. Please check the registration status for your country at www.epeat.net.}

_{^[15] Default refresh rate is set to 60Hz and may be adjusted to 100Hz(120Hz/144Hz) in the monitor’s settings. Refresh rate may vary by content and input source.}

_{^[16] AMD FreeSync Premium is available only when compatible AMD graphic cards are used.}

_{^[17] For Thunderbolt5 certification, https://www.thunderbolttechnology.net/products. Actual data transfer speeds and charging power may vary depending on the PC environment.}

_{^[18] Actual data transfer speeds and charging power may vary by PC environment.}

Samsung Electronics Singapore today announced its 2026 TV line-up with expanded AI-powered features across more TV models. Designed to transform home entertainment experience, the 2026 Samsung TV line-up features smarter picture, sound and personalised experiences from its premium models – Micro RGB, OLED and Neo QLED – as well as Mini LED and Crystal UHD TVs and its Lifestyle TVs, The Frame.

This year, Samsung is expanding Vision AI Companion features across its TV line up, bringing AI-powered viewing experience to more categories and screen sizes to fit any consumer needs^[1].

“As home entertainment evolves, consumers are looking beyond exceptional picture quality and sound. They seek a TV experience that resonates with their lifestyle and seamlessly integrates into their daily routines,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore. “With the expansion of Vision AI Companion across our AI TV line-up, Samsung is delivering a more intuitive and personalised experience, tailored to diverse interests such as entertainment, sports, gaming, and art. This redefines the Samsung TV as a smarter and more adaptive companion for our everyday life in Singapore.”

Vision AI Companion Brings Smarter, More Immersive Viewing Experiences

Vision AI Companion (VAC) brings together Samsung’s AI features for TVs, integrating Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to serve as an entertainment companion, VAC can help guide users on what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.

The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming content:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode Pro: Automatically analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB R95H

Micro RGB (R95H and R85H models) expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers.

Available in sizes from 55” to 115”, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.

Additionally, Glare Free technology minimises light reflection in bright environments, allowing users to enjoy their viewing experience across a range of lighting conditions anytime.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth for optimal image quality. Each scene delivers an immersive experience with Micro RGB Precision Colour 100, ensuring fuller and more lifelike colour expression, with support for 100% colour coverage of BT.2020, an international standard set by the International Telecommunication Union (ITU)^[2].

Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Improved Immersion across Gaming and Football

OLED TV S90H

Samsung’s 2026 OLED TVs (S95H, S90H and S85H models) continue to elevate the gaming and football viewing experience, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology is available on S95H and S90H for true blacks and rich colours, even in bright rooms.

On the flagship S95H, which will be launched towards the end of 2026 in Singapore, Samsung added premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to its OLED model range. FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home environment.

For gamers, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For sports fans, the S95H and S90H feature AI Football Mode Pro, while the S85H features AI Football Mode, to optimise picture and sound in real time for a more immersive game match experience at home.

Neo QLED: Enhanced Picture Quality with More Connected Experiences

Neo QLED QN70H

Samsung’s Neo QLED (QN70H model) brings together enhanced AI picture quality and more connected viewing experiences, available in sizes from 55” to 85”. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume keeps colour accurate and stable with clear detail on every scene, even at high brightness levels. Quantum Mini LED sets the standard for contrast and enables ultra-precise light control, delivering depth and clarity scene after scene.

The viewing experience is now more seamless with VAC, which displays helpful information on-request without disrupting on-screen content. In addition to VAC adding seamless searches – enquiring how to clear a particularly difficult stage in a video game or looking up a favourite football player – to the viewing experience, Samsung is expanding AI-powered picture and motion optimisation across the Neo QLED line-up. These enhancements include 4K Upscaling and gaming performance of up to 144Hz^[3] powered by the NQ4 AI Processor.

Mini LED: Rich Viewing Experiences Now Available in a Larger Screen

Vision AI Companion on the Mini LED M80H

Samsung Mini LED (M90H, M75H, M1EH models) brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from one scene to the next.

The Samsung Mini LED range features an extensive selection of screen sizes, accommodating all rooms and homes. The range includes sizes from 43” to an exclusive 100” screen in the M90H model.

Consumers can also experience superior Mini LED picture quality with AI-powered features for sports, gaming and everyday entertainment with Mini LED 4K Processor^[4] which powers picture optimisation and upscaling. Mini LED HDR^[5] and Motion Xcelerator brings a dynamic viewing experience that keeps fast-paced content smooth and clear. And with Dynamic Sound Pack, the Mini LED line-up features Adaptive Sound that optimises sound based on real-time scene^[6] for an immersive viewing experience.

The Frame and Music Studio: Elevating Design-Forward Spaces

Samsung’s lifestyle TV and sound line-up combine design and technology to offer a personalised experience for modern homes in Singapore.

The Frame Pro

The timeless The Frame line-up minimises distractions and allows art that matches your room, mood or occasion to take centre stage. Accessible through the Samsung Art Store, it now features over 5,000 curated artworks through official partnerships from prestigious global galleries – Louvre, MoMA, as well as art from National Gallery Singapore.

Featuring Pantone Validated ArtfulColor and Glare Free technology, The Frame Pro (LS03HW) offers Neo QLED picture quality to deliver rich contrast, true-to-life, paper-like colour expression and clearer detail, even in bright rooms. With a slim 24.9mm design depth and Wireless One Connect, The Frame Pro offers a clean setup with minimal in-wall work needed to achieve a cable-free aesthetic.

Meanwhile, The Frame (LS03HE) features a built-in design that enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look. Available in a new 98” size, The Frame offers a gallery-scale canvas ideal for displaying large-format artwork.

For sound devices with audio as expressive as its design for the modern home, Samsung has introduced the Music Studio Series designed by renowned designer Erwan Bouroullec. The new home audio range builds on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[7].

Music Studio 7

The new Music Studio 7 follows the recent launch of the Music Studio 5. The Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices^[8] with a Samsung TV to build a more immersive audio-visual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Built for flexibility, Music Studio can also wirelessly connect to various devices via Wi-Fi or Bluetooth anywhere at home. With Spotify Tap integration, users can double tap their phone to a Music Studio speaker to launch a playlist of recommended songs, with another double tap calling up a fresh playlist without needing to launch the app^[9]. Users can wirelessly connect up to 10 Music Studio speakers through Group Play to create new listening opportunities and soundstages^[10].

The Music Studio 7 features Bouroullec’s signature Dot Design and is available in two colourways – black or white.

Q-Series Soundbars: Elevating Home Theatre Setups to New Heights

For the ultimate cinematic experience, Samsung Q-Series soundbars deliver powerful, detailed surround sound across all content types. This year’s line-up includes the HW-Q990H, HW-Q930H, HW-QS90H HW-Q800H and HW-Q600H.

Samsung Soundbar HW-Q990H

The flagship HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound that surrounds listeners from every angle^[11]. Wireless Dolby Atmos^[12] helps listeners hear every distinct beat and pulse – just like they would in a theatre. Dolby Atmos is also supported with an HDMI cable.

Its compact dual active subwoofer with AI Dynamic Bass Control^[13] uses AI-based algorithms for dramatic, powerful bass with minimised distortion, while retaining a space-efficient, compact form factor. SpaceFit Sound Pro ensures ideal sound for the space, using a built-in microphone to analyse the room and automatically adjust sound settings, while Adaptive Sound recognises the type of content on screen and optimise audio for clearer voices and more detailed content.

A new feature to the 2026 Q-Series Soundbar line-up^[14] is Sound Elevation, which ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it’s coming from where the characters are positioned on-screen, versus where the soundbar is placed below the TV. Auto Volume also avoids sudden volume jumps when switching channels, content and streaming services.

As the first all-in-one Samsung soundbar, the HW-QS90H blends premium performance with aesthetic versatility. It delivers deep bass with four built-in woofers, removing the need for a separate subwoofer. With gyro sensor that recognises its position to optimise sound accordingly, the soundbar can be placed on a TV stand or mounted on a wall.

It’s the ideal solution for those who want a clean, customisable aesthetic without compromising on room-filling 7.1.2 channel sound. The HW-QS90H also features next-generation AI tuning, including SpaceFit Sound Pro, Active Voice Amplifier Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation and Auto Volume.

Across soundbars and Music Studio speakers, the new Samsung Sound app^[15] puts you in control of every detail. It lets you manage sound, group speakers, and more, all from one simple interface.

Enhanced Entertainment and Personalisation on Samsung TV, Secured by Samsung Knox

Enjoy more with Samsung TV Plus, providing users with instant access to thousands of entertainment content without additional sign-ups or payment. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV line-up with support for Google Cast^[16]. Available on select models, users can stream content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[17] memories will also be available on selected 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen^[18]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

SmartThings integration on Samsung TVs brings the entertainment powerhouse to the connected ecosystem at home. With the SmartThings app, users can control compatible home devices^[19], including Samsung TV and sound devices from their phone. Plus, AI Energy Mode can also intelligently adjust TV brightness to help manage energy consumption^[20].

At the centre of all these display innovations is the most powerful Tizen OS yet. Users can enjoy seven years of Tizen OS upgrades^[21], ensuring that TVs continue to evolve long after they have entered the home.

Samsung Knox Security^[22] helps keep connected devices safe, with active monitoring blocking harmful apps or sites, along with keeping sensitive data such as passwords secure.

Local Pricing and Launch Offers

The 2026 Samsung TV and audio line-up is now available for purchase in Singapore via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop, as well as selected Consumer Electronics and IT stores (Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, Parisilk).

The line-up and corresponding promos are as follows:

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

For more information about Samsung’s 2026 Vision AI TV and audio line-up, please visit www.samsung.com.

_{^[1] Series and model counts are based on the global launch line-up and may vary by region.}

_{^[2] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies Micro RGB Colour 100%.}

_{^[3] Available on selected Neo QLED models only.}

_{^[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[5] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.}

_{^[6] Experience may vary depending on the content.}

_{^[7] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing a leadership streak that began in 2014.}

_{^[8] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro). Connects up to 5 when all devices are Y26 models and up to 3 when Y23~Y25 sound devices are included.}

_{^[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.}

_{^[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/sg/smartthings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.}

_{^[11] Utilises AI-based algorithm.}

_{^[12] Wireless Dolby Atmos® transmission via Wi-Fi, works with 2022-2026 Samsung TVs. Dolby Atmos source content required.}

_{^[13] Utilises AI-based algorithm.}

_{^[14] Refers to HW-Q990H, HQ-Q930H, HW-QS90H, HW-Q800H and HW-Q600H models}

_{^[15] Requires a Wi-Fi connection. Available for download on iOS via the Apple App Store and on Android via the Google Play Store.}

_{^[16] Google Cast is trademarks of Google LLC.}

_{^[17] Google Photos is trademarks of Google LLC}

_{^[18] Features and availability may vary by model and region.}

_{^[19] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.}

_{^[20] Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.}

_{^[21] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.}

_{^[22] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.Latest software update is required.}

Samsung, the global market leader in TV for 20 years^[1] has announced the launch of the new 43-inch QLED Q5F TV, offering a comprehensive entertainment experience. Tailored for consumers in Singapore, it combines a blend of advanced image features such as HDR for contrast enhancement, OTS Lite surround sound and Full HD resolution. These features work together to enhance the experience, ensuring vibrant colours and immersive sound that performs admirably across a wide range of content from movies to games.

“The QLED Q5F TV was developed to offer consumers a complete home entertainment experience in a single device, bringing Samsung’s Real QLED technology to a user-friendly, secure package enabled by One UI Tizen and Samsung Knox Security respectively,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore.

Vivid Scenes and Versatile Entertainment

As a total entertainment solution, the Q5F model utilises a Real QLED display panel, underpinned by the use of a Quantum Dot sheet to ensure lifelike colours. Furthermore, the display is cadmium-free, reinforcing Samsung’s commitment to sustainable and responsible innovation.

With Real QLED technology, the Q5F model combines the convenience of an ‘All-in-One’ Smart TV, with advanced image-enhancing features such as HDR, Contrast Enhancer and PurColour to guarantee vibrant colours, precise details, and optimal performance across all content types.

The Q5F model also grants access to a whole world of entertainment with Samsung TV Plus^[2]. Enjoy free live TV channels across genres such as news, entertainment, sports and shows for children, in addition to thousands of movies^[3]. New content is constantly being added, and the best part: no payments or subscriptions and setup^[4] is required. Samsung TV Plus is enabled right out of the box.

Advanced Image and Sound

Image quality is driven by PurColour, which adds sophisticated tones and depth for a more cinematic feel. This is complemented by HDR, which increases the difference between the screen’s darkest and lightest areas for better colour vibrancy and contrast for greater content immersion.

The audio experience is equally immersive, featuring OTS Lite (Object Tracking Sound Lite), a virtual top channel audio technology. OTS Lite can track object movement across a screen, such as a car driving from left to right and tailor the output accordingly. The Q5F model can also intelligently adapt audio output in real time to account for room acoustics, or content type such as enhancing voices during conversations in movies.

Enhance the Q5F model with a Samsung soundbar, and with Q-Symphony technology^[5], the TV’s built-in speakers work in tandem with the soundbar to provide a new dimension of aural enjoyment.

Secure and Smart Connectivity

Samsung prioritises user privacy through Samsung Knox Security^[6], which employs multiple layers of hardware and software protection to protect your sensitive data like passwords or PIN codes. Additionally, Knox security can prevent your TV becoming a potential vulnerability point, automatically blocking execution of suspected malicious apps and preventing access to phishing sites.

This gives users confidence to connect their TV and wider home ecosystem through the SmartThings app^[7], which turns a Samsung Galaxy smartphone into a TV remote, or allowing for remote monitoring and management of compatible home devices.

Finally, AI Energy Mode^[8] utilises built-in sensors to detect ambient lighting, automatically adjusting screen brightness to reduce power consumption without compromising picture quality.

Versatile Design

With its versatile design, the Samsung 43-inch QLED Q5F TV complements any interior. Whether mounted on a wall or placed on a stand, it serves as a sophisticated blend of style, innovation, and practicality.

Local Pricing and Availability

Samsung 43-inch QLED Q5F TV is available for purchase in Singapore from today, 5 May 2026 at a recommended retail price of S$549. The Q5F TV is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

From 4 May to 10 May 2026, consumers who purchase the 43-inch QLED Q5F TV will receive complimentary 1-year Samsung Care+ (worth S49).

To learn more about Samsung’s latest TV releases, visit Samsung.com/sg/.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.}

_{^[2] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Gaming Hub is available in certain regions only. Samsung TV Plus is available in certain regions only. Except in China, Turikiye and Israel: You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account.}

_{^[3] Number of channels may vary by region.}

_{^[4] Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs released since 2016}

_{^[5] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.}

_{^[6] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched in 2015. Latest software update is required.}

_{^[7] Available using the SmartThing App on your smartphone. Requires a wireless network, Samsung account log-in and the Samsung SmartThings App, which needs to be downloaded and installed on your smartphone if you are not using a Samsung Galaxy smartphone. The SmartThing App supports Android 8.0 (Oreo) or later, which or optimised for Samsung smartphone, and also iOS13 or later for iPhone models.}

_{^[8] Energy saving rate may vary by region, model, size, viewing conditions and type of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.}

More than a Device – the Integral Role TVs play in a Household   

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

^[1] reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year^[2].

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research^[3] has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand^[4]. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen^[5] platform that comes with up to seven years^[6] of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era 

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode^[7] — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)}

_{^[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.}

_{^[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.}

_{^[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.}

_{^[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.}

According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,^[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.^[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said e-sports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey line-up, giving developers a first-hand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey line-up^[3] includes the following models:

• 32-inch Odyssey OLED G7 (G73SH model): New to Singapore, the monitor boasts crisp 4K resolution, and VESA DisplayHDR True Black 400 OLED for true blacks and stunning contrast. Up to 330Hz refresh rate also lets you stay on top of the action.

• 32-inch and 27-inch Odyssey OLED G8 (G80SH): Another recent addition to the Odyssey line-up in Singapore, key features include stunning 4K QD-OLED at 240Hz with exceptional colour and contrast, protected by Samsung OLED Safeguard+ for burn-in prevention.

For more information about Samsung’s gaming monitor line-up, please visit http://www.samsung.com/sg/.

_{Images contain AI-generated elements. Individuals and products depicted are not AI-generated.}

_{^[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[2] Global No.1 OLED Gaming monitor in 2023 ~ 2025 Source data: IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[3] Product availability and features may vary by country.}

Samsung Electronics has announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasises three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorised Execution Prevention (UEP): Validates digital signatures to prevent unauthorised actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices^[1].

_{^[1] Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward.}

In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.

Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event

“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited.

“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.

Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen

At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.

SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.

Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor

Metro worked with South Korea’s Habitant to create “Seven Chapters of Sleep”, a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.

The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.

Smarter retail operations with SmartThings Pro and MagicINFO

SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.

SmartThings Pro is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings^[1], with plans to expand the use of the platform across all supported devices across its three floors at Paragon.

SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances

Content for the large-form display can also be centrally managed via MagicINFO, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.

In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.

_{^[1] Up to 30% energy savings specific to energy usage for Samsung displays}

Samsung Electronics Singapore today announced the local availability of the Music Studio 5, a lifestyle speaker that brings together sculptural design, intelligent sound innovation and immersive audio.

Created in collaboration with acclaimed designer Erwan Bouroullec, Music Studio 5 is designed for modern homes where interior harmony is just as important as sound quality. Featuring a minimalist Dot Design, the speaker blends seamlessly into contemporary home interiors.

Despite its compact size, the Music Studio 5 is engineered for powerful, room-filling performance. The Music Studio features:

• 4-inch woofer, dual front-firing tweeters and precision waveguides, tuned by Samsung Audio Lab, for clear stereo and balanced sound.
• Dolby Atmos® support for layered audio and sharper details.
• AI Adaptive Sound which analyses content, such as dialogue, music or movies, and automatically fine‑tunes audio settings for clear voices and detailed sound.
• SpaceFit Sound Pro that calibrates audio to the room by analysing the space and optimising sound output for maximum clarity and immersion.
• AI Dynamic Bass Control, which uses machine learning to reduce distortion caused by woofer vibrations, delivering smooth, powerful bass that stays true to the original content.

Built for seamless use at home, Music Studio 5 offers versatile connectivity within the Samsung connected ecosystem and beyond.

• Built-in Wi-Fi and Bluetooth support: Easily access a range of music streaming services.
• Q-Symphony^[1] Support: Work in sync with compatible Samsung TVs for a more immersive sound experience through the room.
• Stereo Play: Pair up to 2 Music Studio 5 units to create a wider, room-filing soundstage.
• Group Play: Wirelessly connect Music Studio 5 with other compatible speakers into one synchronised system.
• SmartThings compatibility: Control playback, group speakers for shared listening, and fine-tune audio settings through the SmartThings app.

Local Pricing and Availability

Samsung Music Studio 5 is available for purchase in Singapore from today, 16 March 2026. The Music Studio 5 is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

The Music Studio 5 is available in Black and White, with the following recommended retail price:

• Music Studio 5: S$349
• Music Studio 5 (Set of 2)^[2]: $659

From 16 March to 2 April 2026, consumers can get a set of two Music Studio 5 at a special offer of $629².

More information available here.

_{^[1] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro).}

_{^[2]Promotion is applicable with two (2) units of Music Studio 5 added in the cart, promotion will be applied automatically at checkout.}