▲ Photo captured with a Galaxy S26 Ultra equipped with Ocean Mode

Samsung Electronics announced that its “Coral in Focus” initiative, powered by Ocean Mode^[1], an advanced camera feature on the newer Galaxy mobile phones, has received multiple awards for its contributions to coral reef conservation, including Gold in the “Best Sustainability or Conservation Initiative” category at Engage for Good’s 2026 Halo Awards.

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based non-profit organisation Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide^[2]. Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

▲ Side-by-side comparison of coral imagery captured on a Galaxy mobile phone with standard camera settings (left) and Ocean Mode (right), highlighting improved colour correction and reduced motion blur underwater.

Now available through Expert RAW^[3], Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging^[4] available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

_{^[1] As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026.}

_{^[2] Smithsonian Museum of Natural History}

_{^[3] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[4] Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater.}

Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20^th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com/sg/ and get ready for The Devil Wears Prada 2, in theatres 30 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

More than a Device – the Integral Role TVs play in a Household   

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

^[1] reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year^[2].

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research^[3] has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand^[4]. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen^[5] platform that comes with up to seven years^[6] of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era 

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode^[7] — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)}

_{^[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.}

_{^[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.}

_{^[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.}

_{^[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.}

“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centred design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52mm^[1], this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results^[2].

_{^[1] The 52mm profile applies to the 85-inch model only; thickness varies by display size.}

_{^[2] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

An Open Laboratory for Design Exploration

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organised around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centred practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centred approach to AI – captured through the formula AI x (EI+HI)-where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years – placing people at the centre of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design across a spectrum of colour, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.

• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analogue emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display, built on the same breakthrough technology, demonstrating how performance and individuality can coexist.

• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light, and human touch – fostering emotional connection and a sense of presence in everyday life.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

Audio Eraser^[1] on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 Series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 Series,^[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 Series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 Series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.

The video below shows how the Galaxy S26 Series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 Series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 Series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 Series, with controls to adjust “Strength” and enable “Voice focus.”^[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 Series.

_{^[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 Series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.}

_{^[2] The Galaxy S26 Series includes Galaxy S26, S26+ and S26 Ultra.}

_{^[3] Image simulated for illustrative purposes. Actual UX/UI may be different.}

Samsung Electronics announced an update to its global smart home platform SmartThings to provide improved experiences that help users better care for their families and themselves in everyday life. With the latest update, SmartThings has strengthened its Family Care service so users can better support parents they live apart from. It also integrates additional key SmartThings features into Now Brief, the personalised briefing service available on Galaxy mobile devices, to further enhance the convenience and comfort of the customer’s daily life.

“Samsung’s AI technology goes beyond everyday convenience to help users care for themselves and their families with greater peace of mind,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Centre, Samsung Electronics. “SmartThings will continue to strengthen its role as a platform that seamlessly connects customers’ daily lives with AI, and it will keep expanding differentiated services on an ongoing basis.”

Enhanced Family Care Makes It Easier to Check-In on Loved Ones

Family Care connects SmartThings with a range of home appliances and mobile devices to provide notifications regarding the activities of users’ aging parents and reminders for medication and hospital visits — as well as location-based alerts. With this update, the service enables even more thoughtful care.

Additionally, Samsung’s new Care on Call^[1] feature allows users to more closely check on the status of the care recipient through a simple phone call. When a caregiver using the service calls the care recipient, a floating pop-up that displays key information like the time of the first activity of the day, the most recent activity time and the local weather — all at a glance — appears before the call begins. This helps caregivers ask more meaningful check-in questions and respond accordingly.

SmartThings can also continuously monitor devices like air conditioners, air purifiers, dehumidifiers and humidifiers for indoor temperature, humidity and air quality. If unusual usage patterns are detected, the caregiver is immediately notified and can remotely control the relevant device.^[2]

To further enhance the level of care provided to loved ones, the Care Insight feature been enhanced to provide even more actionable, long-term data within the Family Care service. It analyses factors like temperature and humidity levels, paying attention to whether they deviate from optimal ranges. It also tracks significant changes in activity levels and connected device usage compared to the previous week.

_{^[1] Care on Call is available on Galaxy smartphones running One UI 8.5 or later. Internet calls are not supported.}

_{^[2] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices.}

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence^[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A Series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages^[2] — making it easier to review meetings, revisit lectures or organise recorded calls.

▲ Voice Transcription

Circle to Search with Google^[3], a Galaxy fan favourite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select^[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

▲ AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

▲ Multi-Window Drag & Drop

The enhanced Object Eraser^[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

▲ Object Eraser

Camera: Clearer Shots from Day to Night

Photography remains central to the Galaxy A Series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography^[6] has been enhanced to produce brighter, sharper images in low light with more natural colour. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A Series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience

Both models are available in two light and two dark colour options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,^[7] while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.^[8] A premium metal frame on Galaxy A57 5G completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colours

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With an upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.^[9] A 13% larger vapor chamber^[10] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery^[11] supports up to two days of use^[12] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A Series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

^[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

^[2] Translation into multiple languages is possible, but only one language can be translated at a time.

^[3] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

^[4] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

^[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[7] Colour and model availability may vary depending on country, region or carrier.

^[8] Colour and model availability may vary depending on country, region or carrier.

^[9] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[10] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[12] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

When Jacob Kiplimo storms past the finish line, he’s not just running on talent — he’s running on data. The Ugandan long-distance star and Team Galaxy athlete trains with Galaxy Watch8, which turns complex biometric data into valuable insights that shape his winning strategy.

This powerful combination of technology and talent has already reaped rewards. After securing a dominant win at the 2025 Chicago Marathon and shattering the half-marathon world record this March in Lisbon, the 25-year-old is now targeting success at the 2026 London Marathon.

Samsung Newsroom asked him to detail his data-driven training regime which embodies this year’s World Health Day slogan, “Together for health. Stand with science.”

With exclusive access to his Samsung Health metrics, we take an inside look into his gruelling training programme which has seen him cover over 100km in just one week. Discover how insights led him to adjust his training for optimal recovery and how even a “rest day” can include a 3km run.

Screenshots from Jacob Kiplimo’s Samsung Health app show his varied training routine, including light jogs and long-distance runs

Q. Congratulations on your recent world record at the 2026 Lisbon Half Marathon. What’s the secret to your success?

There’s no secret. It’s just about discipline. You have to work hard, be extremely focused, and manage your energy — knowing when to rest and when to push harder. But honestly, the most important part is that you have to really want what you’re working toward. I wouldn’t have broken the world record if I didn’t follow that formula.

Q. You finished second at the 2025 London Marathon and are now preparing to go one step further at this year’s event. What role has your Galaxy Watch8 played in your training?

My coach doesn’t live in Uganda, so my Galaxy Watch8 has basically become his personal assistant here. Even though he’s not with me, he can get real-time analysis and reports on my running form through the Running Analysis feature in Samsung Health. We track my heart rate and pay close attention to my pace for each kilometre. During the harder sessions, I also monitor the asymmetry readings to see if I’m overcompensating on one side so I can avoid strain. Contact time is another key aspect I keep an eye on, making small adjustments to my form to ensure every stride is as efficient as possible. I always try to improve my running economy, so these insights are incredibly helpful.

Q. Looking at your recent Samsung Health data, we can see some clear patterns in your training routine. Tell us about your regime.

Consistency is key, but athletes must not be obsessed with training. What many people don’t realise is that rest is equally as important as physical training. To compete at your best, you need to be able to maximise your energy, and the only way to do that is through consistent rest. But “rest” doesn’t always mean no training. A rest day can mean running 3km instead of 40km. You have to be consistent in what you’re doing, but you also need to listen to your body and know when to slow down. Technology can help a lot with this.

Jacob Kiplimo’s Samsung Health data from March 13–19 reveals how he ramps up his training routine throughout the week  

Q. Can you give us an example of how a specific insight from the Samsung Health app led you to adapt your training programme?

The decision to run 3km instead of 40km that I just mentioned was a true story. After experiencing some lingering soreness during a recent 24km run, I decided to turn what was intended to be a 40km run into a light 3km jog to ensure I could recover and have the stamina to get through 40km another day. The Samsung Health app was very helpful for me here. It kept me informed so I could allow my body to fully recover and prevent a potential injury or burnout.

Q. We’ve seen how a professional runner like yourself uses data to reach their goals. What advice would you give to someone who is just starting their running journey, and how can the Running Coach feature get them on the right track?

For beginners, it is very important to ease into things and be patient. You will build up stamina over time; it’s about knowing when to push yourself and when to stop. Not everyone has a personal coach with them to tailor a training plan. But the Running Coach feature provides customised programmes to help even beginners train for a marathon. It tells you exactly what you should be doing during a run, motivates you, and helps you improve. New runners are fortunate to have this fantastic technology which can guide them every step of the way. It’s also great for more experienced runners looking to take on a full marathon as it provides structured training programmes.

Q. On World Health Day, the message is “Together for health, stand with science.” How does this relate to your own philosophy?

Science helps me throughout my training. I don’t know where I would be without the ability to track data on my Galaxy Watch8. I use that science to shape my daily routine. Science and technology help me to perform at my best, and I believe it can do the same for anyone.

From a young runner in Uganda to a world-record holder, Jacob Kiplimo proves what happens when relentless dedication meets smart technology. Whether you are an elite athlete striving for the podium or someone taking your first steps towards a healthier lifestyle, Galaxy Watch8 provides actionable insights to help you build healthier habits and reach your goals.

The new Galaxy A57 5G and A37 5G are now available in Singapore, designed to help more Singaporeans do more with confidence.

To bring AI closer to everyday Singaporeans, particularly seniors who may feel less confident navigating new technology, Samsung will be conducting a series of activities designed to help the silver generation grow confidence in using Samsung’s Awesome Intelligence features found in the Galaxy A Series smartphones at their own pace in today’s AI-driven society.

Samsung seeks Awesome Ambassadors

From 10 April to 21 April 2026, Samsung is conducting an open call for Awesome Ambassadors.

Selected participants will receive the new Galaxy A57 5G device to trial^[1], experiencing Awesome Intelligence first-hand. As Awesome Ambassadors, they will also receive special invitations to bring their friends and family along to hands-on learning sessions at a Samsung Experience Store.

Learn more about Awesome Intelligence at ‘Kopi Talk’ and Samsung Live Space

On 2 May 2026, Samsung will also be hosting a one-day only Kopi Talk at the Samsung Experience Store in VivoCity to introduce the Galaxy A57 5G and A37 5G. The sessions aim to introduce intelligent features and tips on how users can get the most from the new Galaxy A Series device in an open, casual setting. More details on the Kopi Talk session can be found here.

Additionally, Samsung will also host special Live Space sessions between 14 to 30 April across seven Samsung Experience Stores^[2]. New Galaxy A Series owners or those interested in seeing how Awesome Intelligence works in everyday situations can gather tips and tricks on using AI features during these sessions. In addition, new Galaxy A57 5G and A37 5G owners can get on-site assistance with setting up their new device. Interested individuals can register for individual sessions here.

Awesome Intelligence on Galaxy A57 | A37 5G

Running on the latest One UI 8.5 and protected by Samsung Knox, the Galaxy A57 5G and Galaxy A37 5G are designed to deliver a secure and dependable smartphone experience, supporting everyday use with confidence and peace of mind.

Built with Awesome Intelligence^[3] at its core, both devices combine smart search and visual tools with enhanced camera capabilities, led by a 50MP main camera^[4], making it easy to capture, edit and enjoy everyday moments. Paired with long-term software and security support^[5], the latest Galaxy A Series brings together performance^[6], durability^[7] and ease of use, empowering users to stay productive, creative and connected with confidence.

Galaxy A57 | A37 5G Availability

General availability for Galaxy A57 5G and A37 5G will commence from 10 April 2026. Consumers will be able to purchase the devices here:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1) (Galaxy A57 5G is available at all three telecommunications operators, A37 5G is available only at Singtel and M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)
• ZYM Mobile
• Cinch

From 10 April to 6 May 2026, customers who purchase the Galaxy A57 5G or Galaxy A37 5G Awesome Essentials Set will enjoy^[8]:

• An e-voucher of up to $43^[9]
• 25W Power Adapter worth $38^[10]
• 1-year Samsung Care+ Screen Protect worth $28

Customers who purchase the Galaxy A57 5G or Galaxy 37 5G via Samsung Online Store, Samsung Shop app, Samsung Experience Stores, local telecommunication operators, major consumer electronics & IT stores will also receive up to $40 e-voucher^[11] or cashback.

The recommended retail prices for the Galaxy A57 | A37 5G are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

More information on the new Galaxy A57 | 37 5G is available here.

_{^[1] Terms and conditions apply.}

_{^[2] Live Space sessions will be held at Samsung Experience Stores located at Bedok Mall, Causeway Point, Compass One, Junction 8, Jurong Point, Westgate and Vivocity.}

_{^[3] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.}

_{^[4] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.}

_{^[5] Six generations of Android OS and One UI upgrades, six years of security updates. Availability and timing of Android OS upgrades and security updates may vary by device model and market.}

_{^[6] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[7] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.}

_{^[8] This Promo is valid from 10 April 2026 12:00AM to 6 May 2026 11:59PM  While stocks last. The products under this Promo may vary by retail outlet / platform. Each customer will be entitled to: (i) (a) S$43 off via e-voucher for each Samsung Galaxy A57 5G 12+512GB smartphone; or (b) S$33 off via e-voucher for each Samsung Galaxy A57 5G 12+256GB smartphone; or (c) S$23 off via e-voucher for each Samsung Galaxy A37 5G 8+256GB smartphone,  (ii) (if a Samsung Galaxy A57 5G or Galaxy A37 5G Series smartphone is purchased hereunder) a free 25W Power Adapter (without cable) worth S$38; and (iii) (if a Samsung Galaxy A57 5G or Galaxy A37 5G Series smartphone is purchased hereunder) one-year Samsung Care+ Screen Protect worth S$28. Not stackable with other promotions.Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons. Images simulated for illustrative purposes only.}

_{^[9] Up to $43 e-voucher for Samsung Experience Store purchases, up to $33 e-voucher for Samsung Online Store / Samsung Shop App purchases}

_{^[10]Does not come with cable.}

_{^[11]E-voucher worth up to $40 is valid for purchase of selected Galaxy Tablets, Watches, Buds and accessories together with Galaxy A57 | A37 5G only.}

_{^[12] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}