The Galaxy S26 Ultra has been named one of TIME’s Best Inventions 2026, marking the fourth time Samsung Galaxy devices have been recognised on the annual list.

Selected by TIME’s global network of expert contributors and editors, Best Inventions recognises the year’s most significant new products and ideas, evaluated on factors including originality, efficacy, ambition, and impact.

The Galaxy S26 Ultra’s Privacy Display is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. It allows users to adjust the visibility of content on your screen, and is highly customisable. You can decide when it turns on – whether full screen, or only when specific types of pop-up notifications appear onscreen.

Privacy Safeguards to Protect Users

The Galaxy S26 Ultra also offers smarter software safeguards that work quietly in the background to better protect users against possible digital threats. For example, Privacy Alerts use machine learning to notify users in real time when apps with device admin privileges unnecessarily seek sensitive data, such as precise location, call logs or contacts—helping users manage permissions with greater clarity and control.  Private Album, which is built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account.

To stay ahead of emerging threats, Galaxy S26 Ultra also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future. Updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up.

To learn more about the Samsung Galaxy S26 Ultra, visit https://www.samsung.com/sg/smartphones/galaxy-s26-ultra/

• A single DVM S2 outdoor unit can connect up to 64 indoor units, minimising the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.
• Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%^[1] — so one system can thread through an occupied building, with 10-plus indoor unit types^[2] to suit existing lobbies, guest rooms and open-plan floors, without major structural work.
• Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customisable dashboard — so an entire estate runs from a single screen.

Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings — and as electricity prices climb, these ageing properties grow more expensive to run every year.

That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materialises fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?

There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once.

Samsung’s DVM S2, Samsung’s Variable Refrigerant Flow system connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while SmartThings Pro’s AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.

AI-enabled HVAC management: the fastest route to energy savings

Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.

Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centers

Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centres — paired with energy-saving technology and integrated B2B controls. With customisable systems and end-to-end support from consultation through to maintenance, the hotel was modernised without the upheaval a full mechanical overhaul would have forced on a heritage structure.

Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%^[3]. Beyond hotels, a Bangkok office tower or a Sydney shopping centre can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.

The rise of buildings that learn to optimise themselves

Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.

The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.

How connected ecosystems reduce operating and maintenance costs

The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary.

Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.

Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched.

For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals.

This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.

The path forward runs through buildings we already have

It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.

For building owners across Southeast Asia and Oceania, the question shifts from whether to modernise, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.

_{^[1] Conditions apply.}

_{^[2] Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h.}

_{^[3] Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.}

Samsung’s B2B Laundry Solutions: The Samsung B2B Washer (WF9100F), the Samsung B2B Dryer (DV9100F)

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, while efficiently using every square meter of floor space matter the most. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect.

Optimising resource use and providing seamless and convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanisation and more one-person and two-income households are driving demand for time-saving laundry services like laundromats.
• Hospitality and Medical Institutions: Large capacity machines can support hotels, resorts, hospitals and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles.
• Other businesses with laundry requirements: Other operators such as beauty salons and spas benefit too, enjoying fast, reliable turnaround on linens and towels throughout the day without the need to engage outsource laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania, starting in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve revenue models.

Powerful and fast performance 

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer combine big capacity with shorter cycle times, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung B2B Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and comforters – can fit into a single load. When using a Normal cycle, a load can be completed in just 36 minutes^[1] while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Clean Thoroughly with Bubble Wash: Bubble Wash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Faster Drying for more Time Savings: The Samsung B2B Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized comforters and delicate fabrics can be quickly dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

Robust Design for Long-term Durability 

The washer and dryer are engineered for stable performance and long-term use even when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability.
• VRT+ Reduces Vibration: VRT+ (Vibration Reduction Technology Plus) in the B2B Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes^[2], even at high spin speeds.
• Designed to Last: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it won’t get chipped or scratched, for example by metal zippers, so the surface stays smooth and gentle on clothes. It also won’t rust or discolour over time.

Space-saving and Secure Stackable Design 

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Space Efficiency: Maximise floor space with a stackable washer and dryer configuration. The dryer features a lower-mounted display kit for easy access and operation when stacked above the washer, while the stacking kit ensures a secure and stable installation.
• Reversible Door for Flexible Layouts: The B2B Dryer’s Reversible Door can open from the left or right, allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in both gas and electric models^[3], providing enterprises with the option to pick a machine that best meets their requirements.  

Convenient Management that Boost Revenue and Keeps Machine Clean 

Built-in management features help business owners control earnings and keep machines in good condition with minimal effort.

• Convenient Operations for Business Owners: The Manager Mode enables easy customisation of laundry settings like adjusting washing duration, water levels, and spinning time.
• Easy Maintenance of Washer and Dryer:
  • The Drum Clean cycle keeps the inside of the B2B Washer clean without detergent. It combines soaking, pulsating and high-speed spinning to eliminate up to 99.9% of certain bacteria^[4] from the drum, while an ultra-powerful water jet reduces grime around the door.
  • The B2B Dryer’s Lint Filter Alert reminds to clear blockages. While the Vent Sensor monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

_{^[1] Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load.’}

_{^[2] Based on internal testing. Compared to a Samsung conventional model without VRT+.}

_{^[3] Availability may vary by market}

_{^[4] Eliminates up to 99.9% of bacteria (Pseudomonas Aeruginosa), removes up to 95% of the dirt from the rubber gasket. Results provided to and interpreted by Intertek.}

• Samsung Bespoke AI Appliances and SmartThings can create more comfortable and manageable home environments across sleep, food, and household care.
• By automating decisions and reducing manual steps of daily household chores, intelligent appliances can give households more time and capacity to focus on the people and moments that matter.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. Besides our diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, our everyday lives can be made easier.

Creating a More Comfortable Environment For Rest Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s Bespoke AI WindFree Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes^[1], helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey^[2] indicating that they are actively working on improving their sleep. During warm and humid nights common in Singapore, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalised when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings^[3].

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments.  This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated^[4].

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

With SmartThings Food, you can easily check a food list^[5] to see if you have what you need via the SmartThings app^[6] – no more guessing and ending up with items you don’t actually need. And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

SmartThings makes it easier for you to plan your meals, track expiration dates, and discover new recipes based on your dietary preferences and existing ingredients.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.^[7] Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimising steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types^[8], automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient^[9] and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash+ helps optimise care for each supported load with less manual input.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

Try SmartThings at https://virtual.smartthings.com/?id=1003059

_{^[1] WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.}

_{^[2] Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN}

_{^[3] Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.}

_{^[4] Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimised for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to match your sleep patterns for an ideal sleeping environment.}

_{^[5] The user may need to manually check and adjust the list to ensure its accuracy.}

_{^[6] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.}

_{^[7] The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.}

_{^[8] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.}

_{^[9] Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.}

_{^[10] The user may need to manually check and adjust the list to ensure its accuracy.}

_{^[11] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.}

For years, the conversation about smart appliances centred on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritise, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year.

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster^[1] than the global rate in 2026.What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centres that will define future economies.

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started.

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centres where cooling and ventilation are critical to keep crucial systems and operations going.

Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centres

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.

Whether it’s a beach resort, or a cutting-edge data centre, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanisation, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimise and expand their operations. Through integrated solutions that empower enterprises to optimise operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

_{^[1] SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)}

• Samsung hosted more than 50 media representatives from Southeast Asia at a showcase highlighting its expanding B2B portfolio, including its latest HVAC technologies and B2B laundry solutions.
• The showcase featured Samsung’s AI-enhanced home appliance innovations, providing attendees with a preview of the upcoming 2027 Samsung room air conditioner.
• The seminar also included demonstrations of how SmartThings, Home Appliance Remote Management (HRM) and long-term software support keep the appliance experience evolving well beyond the initial purchase.

Samsung Electronics held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalisation, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centres, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFree^TM technology, which has been refined over the past decade and now anchors the latest Bespoke AI WindFree Pro Air Conditioner^[1]. This model features a streamlined form that allows the air conditioner to fit naturally into the surrounding space and comes equipped with AI-powered technologies for personalised comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device^[2] and utilise body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode^[3].

Laundry Solutions for Evolving Business Needs

Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete^[4], while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes^[5].

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations^[6] which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimised operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customised dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

Inside Samsung’s vision for a more intelligent kitchen, where AI Vision work to support everyday decision-making.

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalised recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Combining with cloud intelligence, enhanced AI Vision can now recognise more food items than before with greater accuracy^[7], while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analysing consumption patterns to identify frequently consumed items.

Beyond the Purchase: Appliances That Evolve with Users

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates^[8]. The latest update in September included upgrades to AI Vision and Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby^[9] experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service^[10], users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

_{^[1] Bespoke AI WindFree Pro Air Conditioner is currently unavailable in Singapore.}

_{^[2] It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.}

_{^[3] Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.}

_{^[4] Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.}

_{^[5] Individual results may vary based on actual load contents.}

_{^[6] Based on internal testing. Compared to a Samsung conventional model without VRT+.}

_{^[7] Enhanced AI Vision feature currently not available in Singapore.}

_{^[8] The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.}

_{^[9] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).}

_{^[10] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. Wi-Fi connection and a Samsung account are required.}

From L-R: Jo Chang, Business Manager, Integrated Business, Samsung; Jon Kalfayan, Solutions Engineer, Reality Defender; Timothy Tan, Director, Head of Integrated Business, Samsung; Kyra Rauschenbach,  Director of Public Sector, Reality Defender and Jason Ho, Head of Sales, Integrated Business, Samsung

Samsung Electronics Singapore and New York-based Reality Defender have signed a Memorandum of Understanding (MoU) to collaborate on the development and deployment of an on-device deepfake detection solution for enterprises in Singapore. The proposed solution will help organisations identify AI-generated voice, video, and images on Samsung Galaxy devices.

“As AI-generated threats become more sophisticated, business leaders are looking for ways to identify risks earlier while protecting sensitive information. Through our partnership with Reality Defender, we aim to develop practical on-device deepfake detection solutions that can flag potential threats before data needs to be processed in the cloud. This approach can help organisations reduce exposure to digital risks while supporting their security and privacy priorities,” said Timothy Tan, Director and Head of Integrated Business, Samsung.

Reality Defender is an enterprise deepfake detection company. Its ensemble of AI models detects AI-generated voice, video and images in real time, from audio impersonation on live calls to deepfakes in KYC and onboarding.

“Our mission is to protect high-trust systems from AI-generated threats by verifying what is real in real time. For many organisations, the first place a deepfake lands is an employee’s phone. Our partnership with Samsung aims to bring Reality Defender’s detection directly onto Samsung Galaxy devices, working alongside Knox so teams can spot AI-generated impersonation before they act on it. And our detection is stateless by design: nothing enrolled, nothing stored,” said Ben Colman, Co-Founder and CEO, Reality Defender.

The urgency to combat deepfakes

Deepfakes have rapidly evolved into a serious digital threat, and pose risks that could have far-reaching impact on the nation. AI-generated voice, video and images can be used  to impersonate trusted individuals, mislead users, and undermine confidence in digital interactions.

A 2024 survey by Regula found that 56% of businesses in Singapore have faced incidents of audio deepfake fraud, while 52% of companies have reported experiences with video deepfakes. Separately,  scam victims in Singapore lost at least S$242.9 million in Government Officials Impersonation Scams in 2025, accounting for 26.6% of scam losses by amount.

Samsung and Reality Defender will collaborate to develop and deploy an on-device deepfake detection solution for Galaxy devices^[1]. By analysing content directly from the user’s secured Galaxy device, the proposed solution is intended to help organisations identify manipulated content while reducing the need to send sensitive data to the cloud for analysis.

Samsung’s security architecture is designed to protect data from the chipset level through to individual apps. On supported Samsung Galaxy devices, Knox Vault provides an isolated environment for sensitive data, separate from the main operating system. Knox Enhanced Encrypted Protection (KEEP) can also create encrypted storage environments for individual apps, helping ensure that each app can access only its own protected information.

About Reality Defender

Reality Defender is the enterprise deepfake detection company. It detects AI-generated voice, video and images in real time, inside the workflows where enterprise and government decisions get made. Its platform is stateless by design: nothing enrolled, nothing stored. Learn more at realitydefender.com.

_{^[1]Galaxy S26 Series and beyond; and Galaxy flagship tablets}

Samsung Electronics announced the latest update to SmartThings, its global connected living platform now serving 470 million registered users and supporting more than 430 Works with SmartThings (WWST)-certified brands worldwide. The update is available now and introduces SmartThings Now at the top of the Home tab, refreshes the app’s Home tab experience, and expands local control capabilities — helping users access relevant information, take action more easily, and manage connected devices with greater reliability.

“This update marks another step in SmartThings’ ongoing efforts to move beyond a home experience where users search for and launch features,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Center, Samsung Electronics. “By delivering relevant information and controls at the right time, SmartThings is pushing the boundaries of more intelligent home experiences and empowering users to manage their everyday lives more naturally.”

A Redesigned Home Tab Experience, Led by SmartThings Now

SmartThings Now appears as cards at the top of the Home tab, building on Home Insight to offer greater personalisation by combining relevant information with actions users can take right away. It suggests relevant information and actionable controls based on the user’s current situation, delivering a more intuitive and convenient experience.

If a Family Care member, such as an older parent, shows no device activity for an extended period, SmartThings Now surfaces a care card for the caregiver with options to check in or call. When the user arrives near a home location pre-registered in the SmartThings app, SmartThings Now suggests turning on the lights and air purifiers in advance. Once the user acts, it prompts them to create a routine so the same actions can run automatically in future. This is all part of an experience designed to naturally guide users to the next relevant step based on their choices and context, making it easier to discover and use the features they need.

SmartThings Now also supports personalised optimisation based on usage patterns. It analyses the past week’s activity to suggest updates to Home tab Favourites, including devices, services, and routines. For example, it may recommend removing an air conditioner card if usage drops as the cooler months approach. Users can also manage their routines through the Routine Insight card in SmartThings Now^[1] by navigating to a detailed view of their routine activity over the past week to review and delete routines they no longer need.

The updated Home tab reorganises key information into a more streamlined view, covering dashboards, device cards, and service cards, with each type displayed in a format optimised for easier browsing.^[2]

Service cards use a more space-efficient design to clearly display more services on a single screen and present information such as device status and numerical readings. Additionally, Live Wallpaper changes naturally throughout the day, adding a more dynamic visual touch to the experience.

The update also introduces a Floating Bar that places frequently used features at the bottom of the screen, bringing them within easy reach for one-handed use on larger smartphones and reflecting the latest One UI design direction.

Enhanced Local Control Helps Keep Devices Responsive 

SmartThings is now introducing local control technology that helps users continue to operate connected devices more reliably when there are changes to the home network environment or disruptions to external internet service.

When a mobile device and a SmartThings Hub are connected to the same Wi-Fi network, the mobile device can communicate directly with the hub rather than routing controls through the cloud. Compared to cloud-based control, local control can improve response times by approximately 30%^[3]. This helps enable continued control of connected devices during temporary network fluctuations.^[4]

SmartThings automatically switches between local and cloud-based remote control based on whether the user’s mobile device is at home or away. The updated Offline Device Diagnostics page helps users restore devices that have gone offline by updating network information for all registered devices at once.

Samsung has also added support for Matter 1.6, the latest smart home connectivity standard from the Connectivity Standards Alliance (CSA), enhancing stability and Group Control performance. The update adds support for four new device categories:

• Energy Meters for real-time power monitoring
• Closures for specialised door and gate types
• Irrigation devices such as sprinkler systems
• Soil Sensors for measuring ground conditions.

_{^[1] Routine Insight is accessible through SmartThings Now and the Automations > Suggestions tab in the SmartThings app.}

_{^[2] The updated Home tab experience, including SmartThings Now, is available across SmartThings-supported devices such as mobile devices, Samsung Smart TVs, Family Hub refrigerators, Samsung appliances with 7-inch or 9-inch screens and Windows devices.}

_{^[3] Local control is available on Android and iOS devices with the SmartThings app installed, for SmartThings Station, SmartThings V2, V3 and V4 Hubs, and hub-enabled Samsung Smart TVs and Family Hub.}

_{^[4] Based on tests conducted by Samsung under controlled conditions. Actual performance may vary depending on the user’s environment.}

• Powered by One UI 9, Galaxy S26 FE delivers intuitive, context-aware Galaxy AI experiences that help you stay informed and organised, while handling everyday tasks quickly and seamlessly.
• The device offers useful camera capabilities from capture to edits, with features like My FanCam, Super Steady with Horizontal Lock, Nightography and Photo Assist.
• The 4,900mAh battery, convenient charging options and long-term OS and security upgrades provide a dependable foundation for long-term usage.

Today, the mobile phone is more than just a communication device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new Samsung Galaxy S26 FE brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, with more context-aware Galaxy AI features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to a new destination, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive, long after the moment has passed.

How to capture every detail   

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[1] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[2] with Horizontal Lock will help ensure that footage stays smooth and level so you never have to do a rerun.

Meanwhile, enhanced Nightography – a signature feature of the Galaxy S Series, allows you to capture brighter shots even after dark, preserving every detail despite challenging low-light conditions.

How to prep your shots for social media

Once the moment has been immortalised on camera, My FanCam^[3] helps to spotlight the person of your choice by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[4] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Additionally, with Gemini Omni[5], you can effortlessly create and edit video clips based on content stored in the Gallery – taking your social media game to the next level has never been easier.

How to supercharge your productivity 

Document Scan makes it easier to digitise and organise physical documents

Juggling multiple tasks is common in our daily lives, from keeping track of schedules and finding information, to simply getting everyday things done. On top of that, navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI, the Galaxy S26 FE brings relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[6] provides personalised information with customisable briefing cards, including weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs.

Now Nudge^[7] works across select third-party apps and notifications to proactively surface timely suggestions and next steps, effectively reducing manual effort and friction throughout your day.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[8] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to keep your Galaxy S26 FE going for the long term 

Galaxy S26 FE combines a 4,900mAh battery with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you over a sustained period of time. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[9] battery to support everyday use. When it is time to recharge, you can get up to 69% battery life with around 30 minutes of charging with a compatible 45W adapter^[10]. The Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up your device.

How to future-proof your Galaxy S26 FE

With up to seven generations of OS upgrades and seven years of security updates^[11], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A more seamless Galaxy experience from day one

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

The Galaxy S26 FE offers you more from the very moment you make the switch. Simply use the upgraded Smart Switch^[12] to move from Android or iOS – no cables or separate apps needed. Scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Singapore. For more information, visit here.

_{^[1] Compared to Galaxy S25 FE. (FOV 80˚).}

_{^[2] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.}

_{^[4] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{^[5] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.}

_{^[6] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.}

_{^[7] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[8] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.}

_{^[9] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.}

_{^[10] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.}

_{^[11] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.}

_{^[12] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.}

_{^[13] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/.}

“A Storm (Shipwreck)” by Joseph Mallord William Turner on The Frame Pro

Samsung Electronics announced on 6 October 2026 the addition of an exclusive collection of 30 artworks from the British Museum to Samsung Art Store.^[1] Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

Part of the collection are Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces to our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

“Fisherton Mill” by John Constable on The Frame Pro

Samsung Art Store subscribers will have access to the British Museum collection and will be able to browse the selection, choose a work to display on their TV, or switch to another art piece whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition which runs from 1 October 2026 to 31 January 2027.

The British Museum collection is now available on the Samsung Art Store in Singapore.

About The British Museum

Founded in 1753, the British Museum was the first national public museum in the world. From the outset it was a museum of the world, for the world, and this idea still lies at the heart of the Museum’s mission today. The collection tells the stories of cultures across the world, from the dawn of human history, over two million years ago, to the present. Objects range from the earliest tools made by humans and treasures from the ancient world to more recent acquisitions from Africa, Oceania and the Americas, the Middle East, Asia and Europe, as well as the national collections of prints and drawings, and coins and medals.

The British Museum  communications@britishmuseum.org

_{^[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.}