Securing computational design data through 4D scanner

Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximising overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyse hundreds of thousands of quantitative and qualitative data points to generate, test, and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract—like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

Federico Casalegno, EVP and Head of the Samsung Design Innovation Center

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimise experiences for Samsung’s wearables, particularly the Galaxy Buds4 Series.

1. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles—always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative, and more productive lives, while building a better future for all and preserving the environment. To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics, and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

At SDIC, design is combined with AI, data, and computing to achieve maximum comfort for wearable devices.

2. What exactly is computational design, and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose. Computational design is how we bring this philosophy to life—it is the process of harnessing the immense power of AI, data, and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 and Galaxy Buds4 Series.

The computational design process involves various state-of-the-art testing equipment, including 4D scanning.

3. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximising the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalised datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

4. Tell us in detail how the computational design process works in the lab, and how it was implemented in the Buds4 series.

Our computational design process relies on three elements: real people, digital twins, and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analysed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head^[1] and refine the angle of rotation—minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

5. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung, and our team has developed several specialised AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy—key factors that elevate both the user experience and product performance.

Samsung’s lineup of wearables, such as Galaxy Buds4, Galaxy Watch8, and Galaxy Ring, all incorporate computational design in its development process.

6. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximise wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

_{^[1] Galaxy Buds4 only}

The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Singaporean Households

	1. Movie Night: When Performance Comes to life   When expectations rise, so must streaming quality. Picture clarity, colour accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic colour gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid colour and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.Beyond on-screen performance, Samsung’s Vision AI Companion[3] — a multi‑agent platform combining Large Language Model-powered intelligence with Bixby to support natural conversations enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of consumers say they prefer the design of the Samsung Frame over other TVs on the market[1].
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[4] — giving users the choice to select pieces from a curated selection of world-renowned artwork from the Art Store[5] . Paired with a refined, Modern Frame Design and Glare Free screen, premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console — making responsiveness and picture precision key considerations at purchase[1].
Designed for This Moment excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites and lively colours, every scene stays crisp and focused — even in darker, more intimate settings. Built for ultra-smooth gameplay, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast‑paced action.

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know? Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase[1].
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive — placing you right in the heart of the stadium while you lounge on your couch. AI Football Mode[6], available on the 100″ M90H, M75H, as well as other selected Samsung AI TVs like the, QN70H, and more, delivers a more exciting gameday experience with optimisation of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[7] lets you personalise your listening experience – adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you.

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

_{^[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.}

_{^[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[3] Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature}

_{^[4] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.}

_{^[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

_{^[6] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.}

_{^[7] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.}

Samsung Electronics today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting 8 June, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update^[1] makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental conditions more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

 Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialling up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

_{^[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung Account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.}

It’s every traveller’s worst nightmare and yet such accidents are more common than you think. According to Samsung Care+^[1] data, claims submitted in July and August were 30% higher than the annual average^[2]. With your phones holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-ender.

Accidental damages during travel can cause a stressful situation.

That is, unless you have Samsung Care+. Here’s how the comprehensive care service helps keep your devices protected throughout the vacation, giving you peace of mind throughout your trip.

Reliable Support Across Major Destinations

First things first, there’s no need to panic or cancel travel plans. Samsung Care+ offers comprehensive coverage both at home and abroad^[3] through a network of Samsung-authorised service centres across major cities worldwide. Whether you’re in London, Seoul, Los Angeles, or Barcelona, your protection travels with you.

Samsung Care+ users can receive professional care through nearby Samsung-authorised service centres both at home and abroad.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. That’s why Samsung Care+ is designed to get you quickly back on track through its streamlined claims process, helping you save time.

• No Complex Paperwork: You can get support through a clear, easy-to-follow system without complicated paperwork.
• Priority Queue^[4] Access: Once enrolment is verified, you’ll receive support with clear guidance.

Within minutes of arriving, your repair is authorised and underway to ensure minimal disruption to your vacation.

Professional Service by Certified Technicians

Once the device is submitted for repair, Samsung-certified technicians take over. These professionals, who know Samsung Galaxy devices better than anyone, only use genuine parts. This ensures repairs go beyond fixing visible damage, returning devices to optimal condition so they maintain their performance and value.

All repairs are handled by certified experts using original parts.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ gives you complete peace of mind throughout your trip so you can focus on creating lasting memories.

Samsung Care+’s comprehensive coverage offers peace of mind for Galaxy users.

_{^[1] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required.}

_{^[2] Based on Samsung Care+ claims submitted in 2025.}

_{^[3] When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

_{^[4] Availability may differ by country. Please contact the visiting country/region’s local customer service centre in advance for service availability.}

Samsung offers a range of features designed to make switching simple whether you’re exploring Galaxy for the first time, setting up your new device, or just starting to use it day to day.

Try Galaxy – Test the Galaxy Experience Before You Switch

If you’re curious to see what Galaxy is all about, you can start by trying it on the device already in your hand.^[1] Try Galaxy lets you preview the latest^[2] One UI experience on your current phone. It simulates key features, so you can explore how Galaxy works before making the switch. You can get a feel for what it’s like to navigate, customise, and use a Galaxy device at your own pace.

Smart Switch – Bring Everything You Need with You

There’s nothing more frustrating than powering up your new phone only to realise you can’t find what you need. Smart Switch^[3] helps you move your contacts, photos, messages, apps, calendars, settings, and more from your old phone to your new Galaxy device.^[4] The improved experience is now faster. It walks you through everything step by step and you have the option to transfer wirelessly,^[5] with a cable, or from a cloud backup. That means you aren’t starting from scratch with your new phone, it’s already set up with the things you rely on, so you can pick up right where you left off.

Quick Share – Share Easily Across Devices

Need to send a file or photo to friends using different devices? Once you’re up and running with Galaxy you can take advantage of Quick Share, Samsung’s built-in file sharing feature that lets you send photos, videos, and other files seamlessly between Galaxy phones, tablets, and PCs. Plus, share files in full quality using nearby sharing, links, or QR codes across devices and ecosystems.

Quick Share also recognises nearby Apple devices, making it AirDrop® capable,^[6] for a more seamless photo, video, and file transfer experience. That means you don’t have to think about who you’re sharing with — it just works.

Switching Made Easy

With the ability to test fan favourite features with Try Galaxy before you buy, keep the information that matters to you, and stay connected across ecosystems, the entire Galaxy onboarding experience is designed to be straightforward, so you don’t miss a beat.

Ready to explore something new? Discover the latest from Galaxy, including the new Galaxy S26 Series, and see how easy it can be to make the switch at samsung.com.

_{^[1] Internet connection required. Try Galaxy is available on supported Android OS smartphones with the latest version of Samsung Internet or Chrome browser, and iPhone 8 and above with the latest version of safari or Chrome browser. iPhone and Safari are trademarks of Apple Inc.}

_{^[2] Phone features may differ depending on model. Network connection my effect experience. Try Galaxy is a simulation of Samsung’s One UI. Actual UX/UI on Samsung devices may differ. You are not accessing actual apps on your device’s functions or hardware when running this app.}

_{^[3] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method.}

_{^[4] Wired transfers from iOS require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Transfers can be completed without a cable through a wireless connection or iCloud. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have iOS 12 or later. iCloud transfers require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. For wireless transfers, download Smart Switch for iOS from the App Store on your iPhone or iPad. Data, content and apps available for transfer may vary by transmission method. Contacts, gallery, videos, calendars and reminders can be transferred wirelessly from an iOS device.}

_{^[5] It is recommended to use a wired connection when transferring diverse sets of data at once.}

_{^[6] Quick Share available between select Galaxy devices and compatible Apple devices, subject to change without notice, and provided by Google. Quick Share available between Galaxy smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Bluetooth connection. AirDrop® is a registered trademark of Apple Inc.}

Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.

Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.

Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.

Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model),  Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”

Highlights of Samsung Super Brand Day in Singapore include:

Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.

For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Two premium intelligent eyewear designs from Gentle Monster and Warby Parker

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device. Renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalised suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarised notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s line of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

▲ The design reflects Warby Parker’s refined, timeless design.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimised to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets, with additional details to be announced in the coming months.

_{^[1] Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.}

In 2026, the Galaxy S26 Series is here to help you do more and worry less with AI-powered productivity tools to support everyday workflows.

This exciting line-up of AI phones introduces advanced Galaxy AI features that can help smoothen your productivity journey – Now Nudge, Now Brief, Call Screening and Document Scan – are all designed to work seamlessly and effortlessly so you never miss a beat no matter how busy you get.

Always prepared for complete ease of mind

The Galaxy S26 Series provides you with timely reminders before you realise you need them. Feeling uneasy before the start of a new week is common, especially when important meetings await. More proactive and personalised than ever, Now Brief^[1], quietly supports users by surfacing timely reminders and key information—helping to ensure that nothing slips through the cracks.

Effortless schedule management with Your AI Companion

The Galaxy S26 Series finds for you the simplest way to stay organised. Heading to work, it’s common to be juggling emails, the day’s news and even that message from a close friend asking when you’re free to catch up.

Now Nudge^[2] effectively minimises manual input on your end. Timely and relevant suggestions help you stay in the flow without being distracted. Received a message about your evening plans? This exciting AI-powered feature which can be turned on or off from Settings, reads the context of the conversation, checks your calendar for conflicts, and surfaces relevant suggestion, without you ever opening a separate app.

This seamless productivity carries on across tasks with the Galaxy S26 Series. If another friend asks for photos from a recent trip, the Galaxy S26 Series can quickly and automatically suggest photos from the Gallery, removing the need to search through albums or switch between apps.

Check out how to use this advanced Galaxy AI feature, Now Nudge, here.

Stay focused with intelligent call screening

The Galaxy S26 Series helps you screen out distractions with smarter safeguards. In fast‑paced workdays, unexpected calls can easily disrupt concentration, especially when you’re in important meetings.

The Galaxy S26 Series introduces intelligent, AI‑powered Call Screening^[3] for a safer way to handle calls instead of ignoring them. It helps you check unknown callers and summarises intent, so you can decide if it is an important call to take.

Here’s how effortless Call Screening works on your Galaxy S26 Series:

The ultimate, distraction-free workday with easier document capture

The Galaxy S26 Series enables you to get things done easily and quickly. From receipts and forms to handwritten notes, paperwork can pile up quickly—especially during busy workdays.

The AI-powered Document Scan instantly delivers clean digital copies of your receipts, forms, and notes, easily removing distortions and distractions like creases or fingers in the shot. This smart feature can remove the hassle of tiresome admin tasks – with the ability to automatically organise multiple images into a single PDF file, ready for whatever submissions you need to make.

The camera app on the Galaxy S26 Series can also help you quickly scan text and QR codes, here’s how: https://news.samsung.com/sg/everyday-moments-made-easier-with-galaxy-ai.

The Galaxy S26 Series represents the evolution of Galaxy AI in 2026. It is not simply a faster phone with upgraded specifications but a shift in what an AI phone is supposed to do: to be a steady companion that meets your needs – always helping you do more and worry less.

_{^[1] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[3] Call Screening feature for Call Assist may vary by country, region and language. Feature needs to be manually activated.}

“Hattifatteners” from “Finn Family Moomintroll” (1948), by Tove Jansson on The Frame Pro

Samsung Electronics announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.

Available on Samsung Art Store^[1], the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favourite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

“Garden Party” from “The Dangerous Journey” (1977) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“The Floating Theatre” from “Moominsummer Madness” (1982) by Tove Jansson on The Frame

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

The Moomins collection is now available globally on Samsung Art Store.

About Moomin
The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

_{^[1]The Samsung Art Store is available on The Frame, Micro RGB and Neo QLED models. Availability may vary by country. Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.}

Samsung Electronics Singapore today announced the launch of its 2026 monitor line-up, featuring new Odyssey gaming monitors and ViewFinity professional displays. The new additions expand the Samsung monitor line-up for users who are seeking more from their screens with purpose-built screens for both high-performance gaming and productivity-focused workflows.

“As gaming and work play a more central role in how people use their screens, consumers are increasingly looking for monitors that helps elevate how they work and play”, said Patrick Khor, Head of Visual Display, Samsung Electronics Singapore. “Whether it’s a gaming monitor with ultra-fast refresh rates and immersive picture quality, or a monitor that supports professional demands with accurate colour and detail, the Samsung 2026 monitor line-up gives users the choice of a monitor that matches their unique needs.”

Odyssey Gaming Monitors: Built for Speed, Clarity and Choice

The Odyssey Gaming Monitors are designed to deliver high-performance visuals and responsiveness across a range of gaming genres, solidifying Samsung’s position as the No. 1 gaming monitor brand for the seventh consecutive year.

Odyssey OLED G8 (G80SH): Epic Screen for Epic Play with Stunning 4K QD-OLED

Odyssey OLED G8 (G80SH)

The Odyssey OLED G8 (G80SH model) combines premium QD-OLED display technology with high-resolution clarity and ultra-fast performance. Available in 27-inch and 32-inch sizes, the monitor delivers 4K resolution with rich contrast, deep blacks and vivid colour that bring game worlds to life.

The display features Glare Free technology^[1] using a film that is 54% less glossy than conventional Anti-Reflective film, helping players stay immersed without distractions. With a 240Hz refresh rate, ultra-fast 0.03ms response time (GtG)^[2] and AMD FreeSync Premium Pro^[3], the Odyssey OLED G8 delivers smooth, precise motion for fast-paced gaming, while VESA Display HDR True Black certification enhances contrast for clearer visibility in darker scenes.

Odyssey OLED G8 is protected by Samsung OLED Safeguard+ to reduce monitor heat and prevent burn in, extending the monitor’s lifespan.

• The Odyssey OLED G8 features a Dynamic Cooling System that more effectively diffuses heat than a graphite sheet alone to reduce temperatures and mitigate burn-in risk.
• Thermal Modulation System uses algorithms to automatically control the screen’s brightness and prevent overheating to allow the monitor to stay cool during long gaming sessions^[4].
• Logo & Taskbar Detection automatically adjusts the brightness of on-screen static images such as logos and taskbars to prevent burn-in^[5].
• Screen Saver dims the screen after 10 minutes of inactivity and comes back to regular brightness without any input to protect the screen when the user is away.

Odyssey OLED G7 (G73SH): Game Your Way with Dual Mode

Odyssey OLED G7 (G73SH)

The Odyssey OLED G7 (G73SH model) is designed for gamers who value flexibility between visual detail and maximum speed. Available in 32-inch, it features an OLED display in 4K, the monitor delivers sharp visuals and high contrast.

Odyssey OLED G7 gives gamers a tailored gaming experience with Dual Mode^[6], to effortlessly toggle between stunning visuals with 4K UHD at 165Hz refresh rate or 330Hz refresh rate at Full HD for faster-paced games. This is complemented by an ultra-fast 0.03ms response time (GtG)^[7] and AMD FreeSync Premium Pro^[8] that helps minimise screen tearing and stutter during fast-moving action.

Gamers can also look forward to HDR10+ Gaming that dynamically optimises brightness and contrast, revealing greater details in both dark and bright areas. This is supported with VESA DisplayHDR True Black 400 that display true black levels without light bleed.

Odyssey G8 (G80HF): Immersive Gameplay with Striking 5K Visuals

Odyssey G8 (G80HF)

Designed for gamers who want both ultra-sharp visuals and high refresh rates in a single display, the 27-inch Odyssey G8 (G80HF model) comes with a Dual Mode^[9] that allows for 5K resolution at up to 180Hz for visual clarity or switch to QHD resolution at up to 360Hz when speed is the priority.

The Fast IPS panel allows players to enjoy realistic game scenes and accurately deliver clear, crisp hues that stays consistent for an engaging gaming experience. With 1ms response time (GtG)^[10] and support for AMD FreeSync Premium and NVIDIA G‑SYNC^[11], the Odyssey G8 ensures smoothness and responsiveness across a wide range of games.

ViewFinity Monitors: Designed for High‑Resolution Productivity and Efficiency

Complementing the Odyssey line-up, Samsung’s ViewFinity monitors are built for professionals who require high-resolution clarity, connectivity options and ergonomic comfort to support their productivity.

The latest ViewFinity S8 monitors (S85TH and S80HF models) share a suite of productivity features designed to support efficient, multi‑device workflows and long‑term comfort. These include Picture‑in‑Picture and Picture‑by‑Picture, allowing users to view content from multiple input sources simultaneously.

To simplify control and setup, Samsung Display Manager^[12] provides an integrated interface for managing display settings, layouts and connected devices in a single intuitive control hub.

For extended work sessions, both monitors are equipped with TÜV‑certified Intelligent Eye Care, incorporating Eye Saver Mode to reduce blue light emissions and Flicker Free technology to help reduce eye strain. The ViewFinity monitors feature a fully adjustable ergonomic stand with height, tilt, swivel and pivot adjustments, enabling users to adjust them to their ideal position for greater comfort.

For even greater ease of use, a built‑in KVM switch also enables two connected sources to be controlled using a single keyboard and mouse, along with Easy Connection locating frequently used ports within easy reach under the lower bezel.

The new ViewFinity models contains at least 14% recycled materials^[13] and meet recognised sustainability standards, including TCO 10.0 and Energy Star 8.0 certifications. The ViewFinity S8 (S85TH model) comes with a EPEAT Gold^[14] certification.

ViewFinity S8 (S85TH): Curved WUHD Display for Advanced, Multi‑Source Work

ViewFinity S8 (S85TH)

Built for power users and data‑intensive workflows, the ViewFinity S85TH model features a 40‑inch curved WUHD display, offering approximately 1.3 times more screen real estate than standard 4K to support complex multitasking.

Visual performance on the ViewFinity S85TH is enhanced with HDR10+ and 1.07 billion colours, automatically optimising brightness and contrast on a scene‑by‑scene basis, while a 1000R screen curvature helps maintain a consistent and comfortable viewing experience. A 144Hz refresh rate^[15] with AMD FreeSync Premium^[16] ensures smooth on‑screen motion across both work and visual content. The ViewFinity S85TH also comes with Adaptive Picture to automatically adjust brightness and colour temperature to provide an optimised picture quality in all viewing environments.

Enjoy seamless connectivity too, with Thunderbolt 5^[17] enabling high‑speed data transfer of up to 80Gbps^[18], up to 140W Power Delivery, and Daisy Chain for multi‑monitor setups.

ViewFinity S8 (S80HF): 5K Clarity for Precision

ViewFinity S8 (S80HF)

The ViewFinity S80HF is designed for users who prioritise precision and detail in their work. The monitor features a 27‑inch 5K Resolution display, delivering a display well-suited for design, content creation and text‑heavy tasks.

With support for HDR10 and the ability to display up to 1.07 billion colours, the ViewFinity S80HF delivers smooth colour gradation and accurate visual detail. USB‑C connectivity with up to 90W power delivery, combined with a built‑in LAN port, enables power, data and network access through the monitor itself, helping to reduce workspace clutter.

Local Availability and Promotions

The new Odyssey and ViewFinity monitors are currently available for purchase in Singapore via the Samsung Online Store, Samsung Shop App and the Samsung Official Store on Lazada, Shopee and TikTok Shop.

The recommended retail prices for the new Odyssey and ViewFinity monitors are as follows:

*Offer valid from 11 May 2026 to 31 May 2026

_{^[1] Verified as Glare Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance. Comparison based on internal test results. Anti-Reflection film is applied to certain 2023 – 2024 Odyssey models.}

_{^[2] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[3] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[4] When “Adjust Logo Brightness” setting is on “Off” or “Low,” Thermal Modulation is active in pre-set picture modes only. When “Adjust Logo Brightness” setting is on “High,” Thermal Modulation is always active.}

_{^[5] Logo detection is not available in PC mode.}

_{^[6] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[7] Response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[8] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[9] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[10] ‘1ms’ means one millisecond, which is the average response time range between 1.00ms and 1.99ms, truncated to a whole number. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings (Requires ‘Extreme mode’ setting). GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[11] Screen images simulated for illustrative purposes. The application of the G-Sync logo on the package and product may vary depending on the time of purchase. G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.}

_{^[12] Requires the Samsung Display Manager program on each PC, available for download at samsung.com or MS store. Samsung Display Manager features require a PC running Windows 10 or later.}

_{^[13] The percentage of recycled material, which may vary by component, is calculated based on total weight of plastic used on the product (weight of recycled materials/total weight of plastic).}

_{^[14] EPEAT registration status varies by country. Please check the registration status for your country at www.epeat.net.}

_{^[15] Default refresh rate is set to 60Hz and may be adjusted to 100Hz(120Hz/144Hz) in the monitor’s settings. Refresh rate may vary by content and input source.}

_{^[16] AMD FreeSync Premium is available only when compatible AMD graphic cards are used.}

_{^[17] For Thunderbolt5 certification, https://www.thunderbolttechnology.net/products. Actual data transfer speeds and charging power may vary depending on the PC environment.}

_{^[18] Actual data transfer speeds and charging power may vary by PC environment.}