Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.

Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.

Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.

Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model),  Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”

Highlights of Samsung Super Brand Day in Singapore include:

Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.

For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Two premium intelligent eyewear designs from Gentle Monster and Warby Parker

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device. Renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalised suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarised notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s line of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

The two designs reflect Gentle Monster’s disruptive yet refined aesthetics and Warby Parker’s refined, timeless designs

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimised to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets, with additional details to be announced in the coming months.

_{^[1] Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.}

In 2026, the Galaxy S26 Series is here to help you do more and worry less with AI-powered productivity tools to support everyday workflows.

This exciting line-up of AI phones introduces advanced Galaxy AI features that can help smoothen your productivity journey – Now Nudge, Now Brief, Call Screening and Document Scan – are all designed to work seamlessly and effortlessly so you never miss a beat no matter how busy you get.

Always prepared for complete ease of mind

The Galaxy S26 Series provides you with timely reminders before you realise you need them. Feeling uneasy before the start of a new week is common, especially when important meetings await. More proactive and personalised than ever, Now Brief^[1], quietly supports users by surfacing timely reminders and key information—helping to ensure that nothing slips through the cracks.

Effortless schedule management with Your AI Companion

The Galaxy S26 Series finds for you the simplest way to stay organised. Heading to work, it’s common to be juggling emails, the day’s news and even that message from a close friend asking when you’re free to catch up.

Now Nudge^[2] effectively minimises manual input on your end. Timely and relevant suggestions help you stay in the flow without being distracted. Received a message about your evening plans? This exciting AI-powered feature which can be turned on or off from Settings, reads the context of the conversation, checks your calendar for conflicts, and surfaces relevant suggestion, without you ever opening a separate app.

This seamless productivity carries on across tasks with the Galaxy S26 Series. If another friend asks for photos from a recent trip, the Galaxy S26 Series can quickly and automatically suggest photos from the Gallery, removing the need to search through albums or switch between apps.

Check out how to use this advanced Galaxy AI feature, Now Nudge, here.

Stay focused with intelligent call screening

The Galaxy S26 Series helps you screen out distractions with smarter safeguards. In fast‑paced workdays, unexpected calls can easily disrupt concentration, especially when you’re in important meetings.

The Galaxy S26 Series introduces intelligent, AI‑powered Call Screening^[3] for a safer way to handle calls instead of ignoring them. It helps you check unknown callers and summarises intent, so you can decide if it is an important call to take.

Here’s how effortless Call Screening works on your Galaxy S26 Series:

The ultimate, distraction-free workday with easier document capture

The Galaxy S26 Series enables you to get things done easily and quickly. From receipts and forms to handwritten notes, paperwork can pile up quickly—especially during busy workdays.

The AI-powered Document Scan instantly delivers clean digital copies of your receipts, forms, and notes, easily removing distortions and distractions like creases or fingers in the shot. This smart feature can remove the hassle of tiresome admin tasks – with the ability to automatically organise multiple images into a single PDF file, ready for whatever submissions you need to make.

The camera app on the Galaxy S26 Series can also help you quickly scan text and QR codes, here’s how: https://news.samsung.com/sg/everyday-moments-made-easier-with-galaxy-ai.

The Galaxy S26 Series represents the evolution of Galaxy AI in 2026. It is not simply a faster phone with upgraded specifications but a shift in what an AI phone is supposed to do: to be a steady companion that meets your needs – always helping you do more and worry less.

_{^[1] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[3] Call Screening feature for Call Assist may vary by country, region and language. Feature needs to be manually activated.}

“Hattifatteners” from “Finn Family Moomintroll” (1948), by Tove Jansson on The Frame Pro

Samsung Electronics announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.

Available on Samsung Art Store^[1], the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favourite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

“Garden Party” from “The Dangerous Journey” (1977) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“The Floating Theatre” from “Moominsummer Madness” (1982) by Tove Jansson on The Frame

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

The Moomins collection is now available globally on Samsung Art Store.

About Moomin
The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

_{^[1]The Samsung Art Store is available on The Frame, Micro RGB and Neo QLED models. Availability may vary by country. Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.}

Samsung Electronics Singapore today announced the launch of its 2026 monitor line-up, featuring new Odyssey gaming monitors and ViewFinity professional displays. The new additions expand the Samsung monitor line-up for users who are seeking more from their screens with purpose-built screens for both high-performance gaming and productivity-focused workflows.

“As gaming and work play a more central role in how people use their screens, consumers are increasingly looking for monitors that helps elevate how they work and play”, said Patrick Khor, Head of Visual Display, Samsung Electronics Singapore. “Whether it’s a gaming monitor with ultra-fast refresh rates and immersive picture quality, or a monitor that supports professional demands with accurate colour and detail, the Samsung 2026 monitor line-up gives users the choice of a monitor that matches their unique needs.”

Odyssey Gaming Monitors: Built for Speed, Clarity and Choice

The Odyssey Gaming Monitors are designed to deliver high-performance visuals and responsiveness across a range of gaming genres, solidifying Samsung’s position as the No. 1 gaming monitor brand for the seventh consecutive year.

Odyssey OLED G8 (G80SH): Epic Screen for Epic Play with Stunning 4K QD-OLED

Odyssey OLED G8 (G80SH)

The Odyssey OLED G8 (G80SH model) combines premium QD-OLED display technology with high-resolution clarity and ultra-fast performance. Available in 27-inch and 32-inch sizes, the monitor delivers 4K resolution with rich contrast, deep blacks and vivid colour that bring game worlds to life.

The display features Glare Free technology^[1] using a film that is 54% less glossy than conventional Anti-Reflective film, helping players stay immersed without distractions. With a 240Hz refresh rate, ultra-fast 0.03ms response time (GtG)^[2] and AMD FreeSync Premium Pro^[3], the Odyssey OLED G8 delivers smooth, precise motion for fast-paced gaming, while VESA Display HDR True Black certification enhances contrast for clearer visibility in darker scenes.

Odyssey OLED G8 is protected by Samsung OLED Safeguard+ to reduce monitor heat and prevent burn in, extending the monitor’s lifespan.

• The Odyssey OLED G8 features a Dynamic Cooling System that more effectively diffuses heat than a graphite sheet alone to reduce temperatures and mitigate burn-in risk.
• Thermal Modulation System uses algorithms to automatically control the screen’s brightness and prevent overheating to allow the monitor to stay cool during long gaming sessions^[4].
• Logo & Taskbar Detection automatically adjusts the brightness of on-screen static images such as logos and taskbars to prevent burn-in^[5].
• Screen Saver dims the screen after 10 minutes of inactivity and comes back to regular brightness without any input to protect the screen when the user is away.

Odyssey OLED G7 (G73SH): Game Your Way with Dual Mode

Odyssey OLED G7 (G73SH)

The Odyssey OLED G7 (G73SH model) is designed for gamers who value flexibility between visual detail and maximum speed. Available in 32-inch, it features an OLED display in 4K, the monitor delivers sharp visuals and high contrast.

Odyssey OLED G7 gives gamers a tailored gaming experience with Dual Mode^[6], to effortlessly toggle between stunning visuals with 4K UHD at 165Hz refresh rate or 330Hz refresh rate at Full HD for faster-paced games. This is complemented by an ultra-fast 0.03ms response time (GtG)^[7] and AMD FreeSync Premium Pro^[8] that helps minimise screen tearing and stutter during fast-moving action.

Gamers can also look forward to HDR10+ Gaming that dynamically optimises brightness and contrast, revealing greater details in both dark and bright areas. This is supported with VESA DisplayHDR True Black 400 that display true black levels without light bleed.

Odyssey G8 (G80HF): Immersive Gameplay with Striking 5K Visuals

Odyssey G8 (G80HF)

Designed for gamers who want both ultra-sharp visuals and high refresh rates in a single display, the 27-inch Odyssey G8 (G80HF model) comes with a Dual Mode^[9] that allows for 5K resolution at up to 180Hz for visual clarity or switch to QHD resolution at up to 360Hz when speed is the priority.

The Fast IPS panel allows players to enjoy realistic game scenes and accurately deliver clear, crisp hues that stays consistent for an engaging gaming experience. With 1ms response time (GtG)^[10] and support for AMD FreeSync Premium and NVIDIA G‑SYNC^[11], the Odyssey G8 ensures smoothness and responsiveness across a wide range of games.

ViewFinity Monitors: Designed for High‑Resolution Productivity and Efficiency

Complementing the Odyssey line-up, Samsung’s ViewFinity monitors are built for professionals who require high-resolution clarity, connectivity options and ergonomic comfort to support their productivity.

The latest ViewFinity S8 monitors (S85TH and S80HF models) share a suite of productivity features designed to support efficient, multi‑device workflows and long‑term comfort. These include Picture‑in‑Picture and Picture‑by‑Picture, allowing users to view content from multiple input sources simultaneously.

To simplify control and setup, Samsung Display Manager^[12] provides an integrated interface for managing display settings, layouts and connected devices in a single intuitive control hub.

For extended work sessions, both monitors are equipped with TÜV‑certified Intelligent Eye Care, incorporating Eye Saver Mode to reduce blue light emissions and Flicker Free technology to help reduce eye strain. The ViewFinity monitors feature a fully adjustable ergonomic stand with height, tilt, swivel and pivot adjustments, enabling users to adjust them to their ideal position for greater comfort.

For even greater ease of use, a built‑in KVM switch also enables two connected sources to be controlled using a single keyboard and mouse, along with Easy Connection locating frequently used ports within easy reach under the lower bezel.

The new ViewFinity models contains at least 14% recycled materials^[13] and meet recognised sustainability standards, including TCO 10.0 and Energy Star 8.0 certifications. The ViewFinity S8 (S85TH model) comes with a EPEAT Gold^[14] certification.

ViewFinity S8 (S85TH): Curved WUHD Display for Advanced, Multi‑Source Work

ViewFinity S8 (S85TH)

Built for power users and data‑intensive workflows, the ViewFinity S85TH model features a 40‑inch curved WUHD display, offering approximately 1.3 times more screen real estate than standard 4K to support complex multitasking.

Visual performance on the ViewFinity S85TH is enhanced with HDR10+ and 1.07 billion colours, automatically optimising brightness and contrast on a scene‑by‑scene basis, while a 1000R screen curvature helps maintain a consistent and comfortable viewing experience. A 144Hz refresh rate^[15] with AMD FreeSync Premium^[16] ensures smooth on‑screen motion across both work and visual content. The ViewFinity S85TH also comes with Adaptive Picture to automatically adjust brightness and colour temperature to provide an optimised picture quality in all viewing environments.

Enjoy seamless connectivity too, with Thunderbolt 5^[17] enabling high‑speed data transfer of up to 80Gbps^[18], up to 140W Power Delivery, and Daisy Chain for multi‑monitor setups.

ViewFinity S8 (S80HF): 5K Clarity for Precision

ViewFinity S8 (S80HF)

The ViewFinity S80HF is designed for users who prioritise precision and detail in their work. The monitor features a 27‑inch 5K Resolution display, delivering a display well-suited for design, content creation and text‑heavy tasks.

With support for HDR10 and the ability to display up to 1.07 billion colours, the ViewFinity S80HF delivers smooth colour gradation and accurate visual detail. USB‑C connectivity with up to 90W power delivery, combined with a built‑in LAN port, enables power, data and network access through the monitor itself, helping to reduce workspace clutter.

Local Availability and Promotions

The new Odyssey and ViewFinity monitors are currently available for purchase in Singapore via the Samsung Online Store, Samsung Shop App and the Samsung Official Store on Lazada, Shopee and TikTok Shop.

The recommended retail prices for the new Odyssey and ViewFinity monitors are as follows:

*Offer valid from 11 May 2026 to 31 May 2026

_{^[1] Verified as Glare Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance. Comparison based on internal test results. Anti-Reflection film is applied to certain 2023 – 2024 Odyssey models.}

_{^[2] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[3] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[4] When “Adjust Logo Brightness” setting is on “Off” or “Low,” Thermal Modulation is active in pre-set picture modes only. When “Adjust Logo Brightness” setting is on “High,” Thermal Modulation is always active.}

_{^[5] Logo detection is not available in PC mode.}

_{^[6] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[7] Response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[8] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[9] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[10] ‘1ms’ means one millisecond, which is the average response time range between 1.00ms and 1.99ms, truncated to a whole number. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings (Requires ‘Extreme mode’ setting). GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[11] Screen images simulated for illustrative purposes. The application of the G-Sync logo on the package and product may vary depending on the time of purchase. G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.}

_{^[12] Requires the Samsung Display Manager program on each PC, available for download at samsung.com or MS store. Samsung Display Manager features require a PC running Windows 10 or later.}

_{^[13] The percentage of recycled material, which may vary by component, is calculated based on total weight of plastic used on the product (weight of recycled materials/total weight of plastic).}

_{^[14] EPEAT registration status varies by country. Please check the registration status for your country at www.epeat.net.}

_{^[15] Default refresh rate is set to 60Hz and may be adjusted to 100Hz(120Hz/144Hz) in the monitor’s settings. Refresh rate may vary by content and input source.}

_{^[16] AMD FreeSync Premium is available only when compatible AMD graphic cards are used.}

_{^[17] For Thunderbolt5 certification, https://www.thunderbolttechnology.net/products. Actual data transfer speeds and charging power may vary depending on the PC environment.}

_{^[18] Actual data transfer speeds and charging power may vary by PC environment.}

Samsung Electronics Singapore today announced its 2026 TV line-up with expanded AI-powered features across more TV models. Designed to transform home entertainment experience, the 2026 Samsung TV line-up features smarter picture, sound and personalised experiences from its premium models – Micro RGB, OLED and Neo QLED – as well as Mini LED and Crystal UHD TVs and its Lifestyle TVs, The Frame.

This year, Samsung is expanding Vision AI Companion features across its TV line up, bringing AI-powered viewing experience to more categories and screen sizes to fit any consumer needs^[1].

“As home entertainment evolves, consumers are looking beyond exceptional picture quality and sound. They seek a TV experience that resonates with their lifestyle and seamlessly integrates into their daily routines,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore. “With the expansion of Vision AI Companion across our AI TV line-up, Samsung is delivering a more intuitive and personalised experience, tailored to diverse interests such as entertainment, sports, gaming, and art. This redefines the Samsung TV as a smarter and more adaptive companion for our everyday life in Singapore.”

Vision AI Companion Brings Smarter, More Immersive Viewing Experiences

Vision AI Companion (VAC) brings together Samsung’s AI features for TVs, integrating Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to serve as an entertainment companion, VAC can help guide users on what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.

The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming content:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode Pro: Automatically analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB R95H

Micro RGB (R95H and R85H models) expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers.

Available in sizes from 55” to 115”, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.

Additionally, Glare Free technology minimises light reflection in bright environments, allowing users to enjoy their viewing experience across a range of lighting conditions anytime.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth for optimal image quality. Each scene delivers an immersive experience with Micro RGB Precision Colour 100, ensuring fuller and more lifelike colour expression, with support for 100% colour coverage of BT.2020, an international standard set by the International Telecommunication Union (ITU)^[2].

Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Improved Immersion across Gaming and Football

OLED TV S90H

Samsung’s 2026 OLED TVs (S95H, S90H and S85H models) continue to elevate the gaming and football viewing experience, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology is available on S95H and S90H for true blacks and rich colours, even in bright rooms.

On the flagship S95H, which will be launched towards the end of 2026 in Singapore, Samsung added premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to its OLED model range. FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home environment.

For gamers, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For sports fans, the S95H and S90H feature AI Football Mode Pro, while the S85H features AI Football Mode, to optimise picture and sound in real time for a more immersive game match experience at home.

Neo QLED: Enhanced Picture Quality with More Connected Experiences

Neo QLED QN70H

Samsung’s Neo QLED (QN70H model) brings together enhanced AI picture quality and more connected viewing experiences, available in sizes from 55” to 85”. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume keeps colour accurate and stable with clear detail on every scene, even at high brightness levels. Quantum Mini LED sets the standard for contrast and enables ultra-precise light control, delivering depth and clarity scene after scene.

The viewing experience is now more seamless with VAC, which displays helpful information on-request without disrupting on-screen content. In addition to VAC adding seamless searches – enquiring how to clear a particularly difficult stage in a video game or looking up a favourite football player – to the viewing experience, Samsung is expanding AI-powered picture and motion optimisation across the Neo QLED line-up. These enhancements include 4K Upscaling and gaming performance of up to 144Hz^[3] powered by the NQ4 AI Processor.

Mini LED: Rich Viewing Experiences Now Available in a Larger Screen

Vision AI Companion on the Mini LED M80H

Samsung Mini LED (M90H, M75H, M1EH models) brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from one scene to the next.

The Samsung Mini LED range features an extensive selection of screen sizes, accommodating all rooms and homes. The range includes sizes from 43” to an exclusive 100” screen in the M90H model.

Consumers can also experience superior Mini LED picture quality with AI-powered features for sports, gaming and everyday entertainment with Mini LED 4K Processor^[4] which powers picture optimisation and upscaling. Mini LED HDR^[5] and Motion Xcelerator brings a dynamic viewing experience that keeps fast-paced content smooth and clear. And with Dynamic Sound Pack, the Mini LED line-up features Adaptive Sound that optimises sound based on real-time scene^[6] for an immersive viewing experience.

The Frame and Music Studio: Elevating Design-Forward Spaces

Samsung’s lifestyle TV and sound line-up combine design and technology to offer a personalised experience for modern homes in Singapore.

The Frame Pro

The timeless The Frame line-up minimises distractions and allows art that matches your room, mood or occasion to take centre stage. Accessible through the Samsung Art Store, it now features over 5,000 curated artworks through official partnerships from prestigious global galleries – Louvre, MoMA, as well as art from National Gallery Singapore.

Featuring Pantone Validated ArtfulColor and Glare Free technology, The Frame Pro (LS03HW) offers Neo QLED picture quality to deliver rich contrast, true-to-life, paper-like colour expression and clearer detail, even in bright rooms. With a slim 24.9mm design depth and Wireless One Connect, The Frame Pro offers a clean setup with minimal in-wall work needed to achieve a cable-free aesthetic.

Meanwhile, The Frame (LS03HE) features a built-in design that enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look. Available in a new 98” size, The Frame offers a gallery-scale canvas ideal for displaying large-format artwork.

For sound devices with audio as expressive as its design for the modern home, Samsung has introduced the Music Studio Series designed by renowned designer Erwan Bouroullec. The new home audio range builds on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[7].

Music Studio 7

The new Music Studio 7 follows the recent launch of the Music Studio 5. The Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices^[8] with a Samsung TV to build a more immersive audio-visual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Built for flexibility, Music Studio can also wirelessly connect to various devices via Wi-Fi or Bluetooth anywhere at home. With Spotify Tap integration, users can double tap their phone to a Music Studio speaker to launch a playlist of recommended songs, with another double tap calling up a fresh playlist without needing to launch the app^[9]. Users can wirelessly connect up to 10 Music Studio speakers through Group Play to create new listening opportunities and soundstages^[10].

The Music Studio 7 features Bouroullec’s signature Dot Design and is available in two colourways – black or white.

Q-Series Soundbars: Elevating Home Theatre Setups to New Heights

For the ultimate cinematic experience, Samsung Q-Series soundbars deliver powerful, detailed surround sound across all content types. This year’s line-up includes the HW-Q990H, HW-Q930H, HW-QS90H HW-Q800H and HW-Q600H.

Samsung Soundbar HW-Q990H

The flagship HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound that surrounds listeners from every angle^[11]. Wireless Dolby Atmos^[12] helps listeners hear every distinct beat and pulse – just like they would in a theatre. Dolby Atmos is also supported with an HDMI cable.

Its compact dual active subwoofer with AI Dynamic Bass Control^[13] uses AI-based algorithms for dramatic, powerful bass with minimised distortion, while retaining a space-efficient, compact form factor. SpaceFit Sound Pro ensures ideal sound for the space, using a built-in microphone to analyse the room and automatically adjust sound settings, while Adaptive Sound recognises the type of content on screen and optimise audio for clearer voices and more detailed content.

A new feature to the 2026 Q-Series Soundbar line-up^[14] is Sound Elevation, which ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it’s coming from where the characters are positioned on-screen, versus where the soundbar is placed below the TV. Auto Volume also avoids sudden volume jumps when switching channels, content and streaming services.

As the first all-in-one Samsung soundbar, the HW-QS90H blends premium performance with aesthetic versatility. It delivers deep bass with four built-in woofers, removing the need for a separate subwoofer. With gyro sensor that recognises its position to optimise sound accordingly, the soundbar can be placed on a TV stand or mounted on a wall.

It’s the ideal solution for those who want a clean, customisable aesthetic without compromising on room-filling 7.1.2 channel sound. The HW-QS90H also features next-generation AI tuning, including SpaceFit Sound Pro, Active Voice Amplifier Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation and Auto Volume.

Across soundbars and Music Studio speakers, the new Samsung Sound app^[15] puts you in control of every detail. It lets you manage sound, group speakers, and more, all from one simple interface.

Enhanced Entertainment and Personalisation on Samsung TV, Secured by Samsung Knox

Enjoy more with Samsung TV Plus, providing users with instant access to thousands of entertainment content without additional sign-ups or payment. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV line-up with support for Google Cast^[16]. Available on select models, users can stream content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[17] memories will also be available on selected 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen^[18]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

SmartThings integration on Samsung TVs brings the entertainment powerhouse to the connected ecosystem at home. With the SmartThings app, users can control compatible home devices^[19], including Samsung TV and sound devices from their phone. Plus, AI Energy Mode can also intelligently adjust TV brightness to help manage energy consumption^[20].

At the centre of all these display innovations is the most powerful Tizen OS yet. Users can enjoy seven years of Tizen OS upgrades^[21], ensuring that TVs continue to evolve long after they have entered the home.

Samsung Knox Security^[22] helps keep connected devices safe, with active monitoring blocking harmful apps or sites, along with keeping sensitive data such as passwords secure.

Local Pricing and Launch Offers

The 2026 Samsung TV and audio line-up is now available for purchase in Singapore via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop, as well as selected Consumer Electronics and IT stores (Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, Parisilk).

The line-up and corresponding promos are as follows:

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

For more information about Samsung’s 2026 Vision AI TV and audio line-up, please visit www.samsung.com.

_{^[1] Series and model counts are based on the global launch line-up and may vary by region.}

_{^[2] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies Micro RGB Colour 100%.}

_{^[3] Available on selected Neo QLED models only.}

_{^[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[5] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.}

_{^[6] Experience may vary depending on the content.}

_{^[7] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing a leadership streak that began in 2014.}

_{^[8] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro). Connects up to 5 when all devices are Y26 models and up to 3 when Y23~Y25 sound devices are included.}

_{^[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.}

_{^[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/sg/smartthings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.}

_{^[11] Utilises AI-based algorithm.}

_{^[12] Wireless Dolby Atmos® transmission via Wi-Fi, works with 2022-2026 Samsung TVs. Dolby Atmos source content required.}

_{^[13] Utilises AI-based algorithm.}

_{^[14] Refers to HW-Q990H, HQ-Q930H, HW-QS90H, HW-Q800H and HW-Q600H models}

_{^[15] Requires a Wi-Fi connection. Available for download on iOS via the Apple App Store and on Android via the Google Play Store.}

_{^[16] Google Cast is trademarks of Google LLC.}

_{^[17] Google Photos is trademarks of Google LLC}

_{^[18] Features and availability may vary by model and region.}

_{^[19] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.}

_{^[20] Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.}

_{^[21] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.}

_{^[22] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.Latest software update is required.}

In response, Samsung asked a simple question: Can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 Series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading, once reserved for experts, accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognised productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Quality Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

(From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 Series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into another, to achieve a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log^[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimised for Log video. By leveraging its wide gradation,^[2] the feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

(From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Quality Group, MX Business at Samsung Electronics

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimised for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analysed each frame and validated performance using tools like colour charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 Series?

Baek: We analysed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognised that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 Series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 Series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

▲ Film director Heesub Han discusses how he uses the APV codec and Cine LUT to shoot professional-grade videos with a Galaxy S26 Ultra.

▲ The four Cine LUT styles are optimised for different scenarios to give footage a more cinematic look.

_{^[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.}

_{^[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.}

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.^[1] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 Series, Galaxy S25 FE, Galaxy S24 Series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 Series and Galaxy Tab S10 Series.

One UI 8.5 will begin rolling out in Korea starting 6 May^[2], with additional regions to follow.

_{^[1] Features may vary depending on model and service region.}

_{^[2] Availability and timing may vary by market and model.}

Samsung, the global market leader in TV for 20 years^[1] has announced the launch of the new 43-inch QLED Q5F TV, offering a comprehensive entertainment experience. Tailored for consumers in Singapore, it combines a blend of advanced image features such as HDR for contrast enhancement, OTS Lite surround sound and Full HD resolution. These features work together to enhance the experience, ensuring vibrant colours and immersive sound that performs admirably across a wide range of content from movies to games.

“The QLED Q5F TV was developed to offer consumers a complete home entertainment experience in a single device, bringing Samsung’s Real QLED technology to a user-friendly, secure package enabled by One UI Tizen and Samsung Knox Security respectively,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore.

Vivid Scenes and Versatile Entertainment

As a total entertainment solution, the Q5F model utilises a Real QLED display panel, underpinned by the use of a Quantum Dot sheet to ensure lifelike colours. Furthermore, the display is cadmium-free, reinforcing Samsung’s commitment to sustainable and responsible innovation.

With Real QLED technology, the Q5F model combines the convenience of an ‘All-in-One’ Smart TV, with advanced image-enhancing features such as HDR, Contrast Enhancer and PurColour to guarantee vibrant colours, precise details, and optimal performance across all content types.

The Q5F model also grants access to a whole world of entertainment with Samsung TV Plus^[2]. Enjoy free live TV channels across genres such as news, entertainment, sports and shows for children, in addition to thousands of movies^[3]. New content is constantly being added, and the best part: no payments or subscriptions and setup^[4] is required. Samsung TV Plus is enabled right out of the box.

Advanced Image and Sound

Image quality is driven by PurColour, which adds sophisticated tones and depth for a more cinematic feel. This is complemented by HDR, which increases the difference between the screen’s darkest and lightest areas for better colour vibrancy and contrast for greater content immersion.

The audio experience is equally immersive, featuring OTS Lite (Object Tracking Sound Lite), a virtual top channel audio technology. OTS Lite can track object movement across a screen, such as a car driving from left to right and tailor the output accordingly. The Q5F model can also intelligently adapt audio output in real time to account for room acoustics, or content type such as enhancing voices during conversations in movies.

Enhance the Q5F model with a Samsung soundbar, and with Q-Symphony technology^[5], the TV’s built-in speakers work in tandem with the soundbar to provide a new dimension of aural enjoyment.

Secure and Smart Connectivity

Samsung prioritises user privacy through Samsung Knox Security^[6], which employs multiple layers of hardware and software protection to protect your sensitive data like passwords or PIN codes. Additionally, Knox security can prevent your TV becoming a potential vulnerability point, automatically blocking execution of suspected malicious apps and preventing access to phishing sites.

This gives users confidence to connect their TV and wider home ecosystem through the SmartThings app^[7], which turns a Samsung Galaxy smartphone into a TV remote, or allowing for remote monitoring and management of compatible home devices.

Finally, AI Energy Mode^[8] utilises built-in sensors to detect ambient lighting, automatically adjusting screen brightness to reduce power consumption without compromising picture quality.

Versatile Design

With its versatile design, the Samsung 43-inch QLED Q5F TV complements any interior. Whether mounted on a wall or placed on a stand, it serves as a sophisticated blend of style, innovation, and practicality.

Local Pricing and Availability

Samsung 43-inch QLED Q5F TV is available for purchase in Singapore from today, 5 May 2026 at a recommended retail price of S$549. The Q5F TV is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

From 4 May to 10 May 2026, consumers who purchase the 43-inch QLED Q5F TV will receive complimentary 1-year Samsung Care+ (worth S49).

To learn more about Samsung’s latest TV releases, visit Samsung.com/sg/.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.}

_{^[2] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Gaming Hub is available in certain regions only. Samsung TV Plus is available in certain regions only. Except in China, Turikiye and Israel: You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account.}

_{^[3] Number of channels may vary by region.}

_{^[4] Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs released since 2016}

_{^[5] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.}

_{^[6] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched in 2015. Latest software update is required.}

_{^[7] Available using the SmartThing App on your smartphone. Requires a wireless network, Samsung account log-in and the Samsung SmartThings App, which needs to be downloaded and installed on your smartphone if you are not using a Samsung Galaxy smartphone. The SmartThing App supports Android 8.0 (Oreo) or later, which or optimised for Samsung smartphone, and also iOS13 or later for iPhone models.}

_{^[8] Energy saving rate may vary by region, model, size, viewing conditions and type of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.}

▲ Photo captured with a Galaxy S26 Ultra equipped with Ocean Mode

Samsung Electronics announced that its “Coral in Focus” initiative, powered by Ocean Mode^[1], an advanced camera feature on the newer Galaxy mobile phones, has received multiple awards for its contributions to coral reef conservation, including Gold in the “Best Sustainability or Conservation Initiative” category at Engage for Good’s 2026 Halo Awards.

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based non-profit organisation Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide^[2]. Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

▲ Side-by-side comparison of coral imagery captured on a Galaxy mobile phone with standard camera settings (left) and Ocean Mode (right), highlighting improved colour correction and reduced motion blur underwater.

Now available through Expert RAW^[3], Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging^[4] available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

_{^[1] As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026.}

_{^[2] Smithsonian Museum of Natural History}

_{^[3] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[4] Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater.}