From L-R: Jo Chang, Business Manager, Integrated Business, Samsung; Jon Kalfayan, Solutions Engineer, Reality Defender; Timothy Tan, Director, Head of Integrated Business, Samsung; Kyra Rauschenbach,  Director of Public Sector, Reality Defender and Jason Ho, Head of Sales, Integrated Business, Samsung

Samsung Electronics Singapore and New York-based Reality Defender have signed a Memorandum of Understanding (MoU) to collaborate on the development and deployment of an on-device deepfake detection solution for enterprises in Singapore. The proposed solution will help organisations identify AI-generated voice, video, and images on Samsung Galaxy devices.

“As AI-generated threats become more sophisticated, business leaders are looking for ways to identify risks earlier while protecting sensitive information. Through our partnership with Reality Defender, we aim to develop practical on-device deepfake detection solutions that can flag potential threats before data needs to be processed in the cloud. This approach can help organisations reduce exposure to digital risks while supporting their security and privacy priorities,” said Timothy Tan, Director and Head of Integrated Business, Samsung.

Reality Defender is an enterprise deepfake detection company. Its ensemble of AI models detects AI-generated voice, video and images in real time, from audio impersonation on live calls to deepfakes in KYC and onboarding.

“Our mission is to protect high-trust systems from AI-generated threats by verifying what is real in real time. For many organisations, the first place a deepfake lands is an employee’s phone. Our partnership with Samsung aims to bring Reality Defender’s detection directly onto Samsung Galaxy devices, working alongside Knox so teams can spot AI-generated impersonation before they act on it. And our detection is stateless by design: nothing enrolled, nothing stored,” said Ben Colman, Co-Founder and CEO, Reality Defender.

The urgency to combat deepfakes

Deepfakes have rapidly evolved into a serious digital threat, and pose risks that could have far-reaching impact on the nation. AI-generated voice, video and images can be used  to impersonate trusted individuals, mislead users, and undermine confidence in digital interactions.

A 2024 survey by Regula found that 56% of businesses in Singapore have faced incidents of audio deepfake fraud, while 52% of companies have reported experiences with video deepfakes. Separately,  scam victims in Singapore lost at least S$242.9 million in Government Officials Impersonation Scams in 2025, accounting for 26.6% of scam losses by amount.

Samsung and Reality Defender will collaborate to develop and deploy an on-device deepfake detection solution for Galaxy devices^[1]. By analysing content directly from the user’s secured Galaxy device, the proposed solution is intended to help organisations identify manipulated content while reducing the need to send sensitive data to the cloud for analysis.

Samsung’s security architecture is designed to protect data from the chipset level through to individual apps. On supported Samsung Galaxy devices, Knox Vault provides an isolated environment for sensitive data, separate from the main operating system. Knox Enhanced Encrypted Protection (KEEP) can also create encrypted storage environments for individual apps, helping ensure that each app can access only its own protected information.

About Reality Defender

Reality Defender is the enterprise deepfake detection company. It detects AI-generated voice, video and images in real time, inside the workflows where enterprise and government decisions get made. Its platform is stateless by design: nothing enrolled, nothing stored. Learn more at realitydefender.com.

_{^[1] Galaxy S26 Series and beyond; and Galaxy flagship tablets}

Samsung Electronics announced the latest update to SmartThings, its global connected living platform now serving 470 million registered users and supporting more than 430 Works with SmartThings (WWST)-certified brands worldwide. The update is available now and introduces SmartThings Now at the top of the Home tab, refreshes the app’s Home tab experience, and expands local control capabilities — helping users access relevant information, take action more easily, and manage connected devices with greater reliability.

“This update marks another step in SmartThings’ ongoing efforts to move beyond a home experience where users search for and launch features,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Center, Samsung Electronics. “By delivering relevant information and controls at the right time, SmartThings is pushing the boundaries of more intelligent home experiences and empowering users to manage their everyday lives more naturally.”

A Redesigned Home Tab Experience, Led by SmartThings Now

SmartThings Now appears as cards at the top of the Home tab, building on Home Insight to offer greater personalisation by combining relevant information with actions users can take right away. It suggests relevant information and actionable controls based on the user’s current situation, delivering a more intuitive and convenient experience.

If a Family Care member, such as an older parent, shows no device activity for an extended period, SmartThings Now surfaces a care card for the caregiver with options to check in or call. When the user arrives near a home location pre-registered in the SmartThings app, SmartThings Now suggests turning on the lights and air purifiers in advance. Once the user acts, it prompts them to create a routine so the same actions can run automatically in future. This is all part of an experience designed to naturally guide users to the next relevant step based on their choices and context, making it easier to discover and use the features they need.

SmartThings Now also supports personalised optimisation based on usage patterns. It analyses the past week’s activity to suggest updates to Home tab Favourites, including devices, services, and routines. For example, it may recommend removing an air conditioner card if usage drops as the cooler months approach. Users can also manage their routines through the Routine Insight card in SmartThings Now^[1] by navigating to a detailed view of their routine activity over the past week to review and delete routines they no longer need.

The updated Home tab reorganises key information into a more streamlined view, covering dashboards, device cards, and service cards, with each type displayed in a format optimised for easier browsing.^[2]

Service cards use a more space-efficient design to clearly display more services on a single screen and present information such as device status and numerical readings. Additionally, Live Wallpaper changes naturally throughout the day, adding a more dynamic visual touch to the experience.

The update also introduces a Floating Bar that places frequently used features at the bottom of the screen, bringing them within easy reach for one-handed use on larger smartphones and reflecting the latest One UI design direction.

Enhanced Local Control Helps Keep Devices Responsive 

SmartThings is now introducing local control technology that helps users continue to operate connected devices more reliably when there are changes to the home network environment or disruptions to external internet service.

When a mobile device and a SmartThings Hub are connected to the same Wi-Fi network, the mobile device can communicate directly with the hub rather than routing controls through the cloud. Compared to cloud-based control, local control can improve response times by approximately 30%^[3]. This helps enable continued control of connected devices during temporary network fluctuations.^[4]

SmartThings automatically switches between local and cloud-based remote control based on whether the user’s mobile device is at home or away. The updated Offline Device Diagnostics page helps users restore devices that have gone offline by updating network information for all registered devices at once.

Samsung has also added support for Matter 1.6, the latest smart home connectivity standard from the Connectivity Standards Alliance (CSA), enhancing stability and Group Control performance. The update adds support for four new device categories:

• Energy Meters for real-time power monitoring
• Closures for specialised door and gate types
• Irrigation devices such as sprinkler systems
• Soil Sensors for measuring ground conditions.

_{^[1] Routine Insight is accessible through SmartThings Now and the Automations > Suggestions tab in the SmartThings app.}

_{^[2] The updated Home tab experience, including SmartThings Now, is available across SmartThings-supported devices such as mobile devices, Samsung Smart TVs, Family Hub refrigerators, Samsung appliances with 7-inch or 9-inch screens and Windows devices.}

_{^[3] Local control is available on Android and iOS devices with the SmartThings app installed, for SmartThings Station, SmartThings V2, V3 and V4 Hubs, and hub-enabled Samsung Smart TVs and Family Hub.}

_{^[4] Based on tests conducted by Samsung under controlled conditions. Actual performance may vary depending on the user’s environment.}

• Powered by One UI 9, Galaxy S26 FE delivers intuitive, context-aware Galaxy AI experiences that help you stay informed and organised, while handling everyday tasks quickly and seamlessly.
• The device offers useful camera capabilities from capture to edits, with features like My FanCam, Super Steady with Horizontal Lock, Nightography and Photo Assist.
• The 4,900mAh battery, convenient charging options and long-term OS and security upgrades provide a dependable foundation for long-term usage.

Today, the mobile phone is more than just a communication device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new Samsung Galaxy S26 FE brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, with more context-aware Galaxy AI features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to a new destination, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive, long after the moment has passed.

How to capture every detail   

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[1] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[2] with Horizontal Lock will help ensure that footage stays smooth and level so you never have to do a rerun.

Meanwhile, enhanced Nightography – a signature feature of the Galaxy S Series, allows you to capture brighter shots even after dark, preserving every detail despite challenging low-light conditions.

How to prep your shots for social media

Once the moment has been immortalised on camera, My FanCam^[3] helps to spotlight the person of your choice by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[4] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Additionally, with Gemini Omni[5], you can effortlessly create and edit video clips based on content stored in the Gallery – taking your social media game to the next level has never been easier.

How to supercharge your productivity 

Document Scan makes it easier to digitise and organise physical documents

Juggling multiple tasks is common in our daily lives, from keeping track of schedules and finding information, to simply getting everyday things done. On top of that, navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI, the Galaxy S26 FE brings relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[6] provides personalised information with customisable briefing cards, including weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs.

Now Nudge^[7] works across select third-party apps and notifications to proactively surface timely suggestions and next steps, effectively reducing manual effort and friction throughout your day.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[8] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to keep your Galaxy S26 FE going for the long term 

Galaxy S26 FE combines a 4,900mAh battery with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you over a sustained period of time. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[9] battery to support everyday use. When it is time to recharge, you can get up to 69% battery life with around 30 minutes of charging with a compatible 45W adapter^[10]. The Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up your device.

How to future-proof your Galaxy S26 FE

With up to seven generations of OS upgrades and seven years of security updates^[11], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A more seamless Galaxy experience from day one

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

The Galaxy S26 FE offers you more from the very moment you make the switch. Simply use the upgraded Smart Switch^[12] to move from Android or iOS – no cables or separate apps needed. Scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Singapore. For more information, visit here.

_{^[1] Compared to Galaxy S25 FE. (FOV 80˚).}

_{^[2] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.}

_{^[4] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{^[5] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.}

_{^[6] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.}

_{^[7] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[8] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.}

_{^[9] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.}

_{^[10] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.}

_{^[11] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.}

_{^[12] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.}

_{^[13] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/.}

“A Storm (Shipwreck)” by Joseph Mallord William Turner on The Frame Pro

Samsung Electronics announced on 6 October 2026 the addition of an exclusive collection of 30 artworks from the British Museum to Samsung Art Store.^[1] Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

Part of the collection are Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces to our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

“Fisherton Mill” by John Constable on The Frame Pro

Samsung Art Store subscribers will have access to the British Museum collection and will be able to browse the selection, choose a work to display on their TV, or switch to another art piece whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition which runs from 1 October 2026 to 31 January 2027.

The British Museum collection is now available on the Samsung Art Store in Singapore.

About The British Museum

Founded in 1753, the British Museum was the first national public museum in the world. From the outset it was a museum of the world, for the world, and this idea still lies at the heart of the Museum’s mission today. The collection tells the stories of cultures across the world, from the dawn of human history, over two million years ago, to the present. Objects range from the earliest tools made by humans and treasures from the ancient world to more recent acquisitions from Africa, Oceania and the Americas, the Middle East, Asia and Europe, as well as the national collections of prints and drawings, and coins and medals.

The British Museum  communications@britishmuseum.org

_{^[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.}

• Samsung for Education supports schools across Southeast Asia and Oceania, bringing together Galaxy technology, secure device management, digital teaching and learning resources and educator certifications for better learning outcomes.
• By collaborating with education ministries and partners on initiatives such as AI-powered classrooms, upskilling and contests, Samsung helps educators build digital capabilities and equips students with the tools they need to be future-ready.
• Samsung’s suite of Galaxy devices, Samsung Knox, Interactive Displays, and air-conditioning solutions creates a holistic, secure and comfortable learning environment for educators and students.

Galaxy devices help create more connected learning experiences, giving students access to digital tools that support everyday learning

As technology continues to reshape the education landscape, schools are exploring new ways to use digital tools to support teaching and learning.

Beyond access to technology, there is increasing focus on how educators can leverage technology and digital learning resources to equip students with future-ready skills in the classroom.

Through Samsung for Education and local education initiatives across Southeast Asia and Oceania, Samsung brings together Galaxy technology, secure device management, digital learning resources, educator development and education partners to support schools at different stages of digital adoption.

Building Future-Ready Learning Environments

With a vision to democratise AI and digital access for all Malaysians, Samsung Electronics Malaysia has supported national initiatives, such as the Ministry of Education’s AI-Powered Classroom programme. Working closely with the Ministry, Samsung has been transforming traditional classrooms into fully integrated AI-powered learning environments to encourage deeper engagement, collaborative learning and digital literacy among students and teachers.

Samsung’s AI-Powered Classroom brings together Galaxy devices, Interactive Displays and digital learning tools to support teaching and learning

Classrooms are equipped with Samsung Galaxy Tab A9+ devices for students, Samsung Interactive Displays for teachers and air-conditioning systems to create a comfortable learning environment. Teachers also receive AI training to support the effective use of these tools.

Pilot implementations in schools such as SMK Nilai Impian in Negeri Sembilan and SMKA Naim Lil Banat in Kelantan provide students and teachers with access to Ace-it, an AI-powered digital learning platform. With curriculum-aligned notes, interactive tools- and an AI assistant, the platform is designed to reduce teachers’ workload and enhance classroom engagement.

For students, having these tools makes it easier to access content, follow lessons and explore topics independently.

“Using the Galaxy Tab also makes it much easier to follow along in class, while reducing the need to carry heavy textbooks every day. With AI, we are able to explore answers on our own and better understand difficult concepts through personalised explanations that support the way we learn,” said Nurhani Sumayyah Binti Azmal, a Form 3 student at SMK Nilai Impian.

For teachers, digital technology provides new ways to bring abstract or complex concepts to life.

“One of the biggest challenges in teaching science is helping students truly visualise complex concepts and systems, something that traditional textbooks alone cannot always achieve. Through the AI-Powered Classroom and the Galaxy Tab, students are now able to experience lessons in a far more interactive and engaging way. What was once a purely –textbook-based experience has transformed into something immersive, dynamic and meaningful,” said Farah Faizura Binti Ahmad Rostam, a teacher at SMK Nilai Impian.

In July 2026, Samsung Electronics Malaysia and Yayasan Didik Negara (YDN), a local education foundation, formalised their collaboration through a Memorandum of Understanding (MoU) to advance digital education in Malaysia. Planned initiatives include Samsung AI Classroom showcases, STEM and AI-focused engagements, and student innovation programmes that provide hands-on exposure to emerging technologies.

Samsung Electronics Malaysia and Yayasan Didik Negara formalised their collaboration to advance digital education initiatives in Malaysia

Strengthening Educators’ Capabilities Alongside Digital Learning

Schools are at different stages of digital adoption, and educators play an important role in determining how technology is used in the classroom. Samsung for Education supports schools through this progression, from establishing digital foundations to integrating technology more deeply into teaching and learning.

Samsung School provides resources and structured guidance to help schools build strong foundations for digital adoption. Schools that demonstrate sustained, meaningful use of technology are then recognised as Samsung Digital Lighthouse Schools, inspiring the wider school community.

Through Samsung Learning Hub, teachers can access online training, teaching resources and certifications designed to build digital competency and support effective technology use in the classroom.

“Our goal is to help schools in our region stay ready for the future ahead. We partner closely with them to find the best ways that technology can transform learning opportunities for students and support teachers in the classroom,” said Carl Nordenberg, Vice President and Regional Head of Mobile eXperience Business for Samsung Electronics Southeast Asia and Oceania.

In Indonesia, Samsung for Education supports ImajiNation 2026, Indonesia’s first nationwide Visual Coding Championship launched by Kemendikdasmen (Ministry of Primary and Secondary Education) and Assemblr EDU. The programme targets more than 11,000 participants across 2,000 schools, with Samsung providing technology expertise through weekly enablement sessions ahead of the Grand Final in October.

Using Galaxy devices, participants explore how technology can support ideation, collaboration, digital creation, and project presentation

Samsung for Education was also launched in the Philippines earlier this year to support the country’s growing push toward digital learning, bringing Galaxy devices, Samsung Knox, Samsung Learning Hub and education resources to schools as they adopt and integrate digital tools.

Supporting the Wider School Environment

Within the classroom, Galaxy tablets support digital learning, collaboration and access to learning resources. Samsung display solutions, such as the EDLA-certified[1] WAF Interactive Display, provide seamless access to services such as Google Classroom and Google Drive, further enriching the educational experience.

The display also enables educators to use Samsung AI Assistant[2] to create content such as summaries and quizzes that support student focus and engagement. Features such as Live Transcript convert spoken instructions into text on screen in real time, making lessons easier to follow.

Samsung Interactive Displays combine advanced hardware and AI-powered features[3] to create smarter learning environments that are more engaging and collaborative.

Samsung Knox also provides security and device management for connected devices, helping schools manage their digital learning environments securely.

Samsung Interactive Displays brings content to life, supporting more interactive teaching and classroom participation

Beyond learning devices, Samsung’s portfolio can support other parts of the school environment. SMART Signage and LED signage can be used to share information and updates across campus, while Samsung air-conditioning solutions can help manage classroom comfort and environmental conditions.

Through Samsung for Education and its partnerships across the region, Samsung is working to support schools on their digital transformation journey – helping educators build digital capabilities and helping students adapt to the changing needs of the future.

Schools and education partners in Singapore can learn more about Samsung for Education by visiting www.samsung.com/sg/business/samsung-for-education/.

[1] Enterprise Devices Licensing Agreement, a programme Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.

[2] Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region.

[3] Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training.

• Samsung unveils Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users.
• Galaxy A08 focuses on the essentials with a 6,000mAh battery designed for longer entertainment use and an upgraded processor and memory.
• The new Galaxy A08 features Circle to Search with Google, multiple AI agents, IP64 dust and water‑splash resistance, Samsung Knox Vault and up to six generations of OS upgrades and six years of security updates.

Samsung Electronics has unveiled the new Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users. Designed around the moments that matter – from streaming content and capturing memories to getting things done – the latest Galaxy A combines meaningful upgrades with the dependable Galaxy experience.

“At Samsung, we believe meaningful innovation should be accessible to more people, empowering them to get more from technology in their every day,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The Galaxy A08 brings together reliable performance, long-lasting battery life, trusted security and essential mobile AI experiences at an accessible price point. It reflects our commitment to delivering meaningful technology that makes everyday experiences simpler, smarter and more enjoyable.”

Galaxy A08: Reliable Performance That Lasts

The Galaxy A08 is designed around the essentials, combining reliable everyday performance with a large 6,000mAh battery that helps users stay entertained and connected for longer.

Powered by the Helio G99+ processor and upgraded LPDDR5 memory, the Galaxy A08 supports smooth, everyday use while helping to manage power consumption. Support for RAM Plus provides additional flexibility for different usage needs.

The large 6,000mAh battery gives the Galaxy A08 the power to go further throughout the day, whether users are streaming videos, browsing social media, or staying connected with friends and family. With a dependable foundation, users can spend more time enjoying their favourite content and less time worrying about running out of battery.

For capturing everyday moments, the Galaxy A08 features a 50MP autofocus main camera, 2MP depth camera and 8MP front camera, providing the essentials for taking and sharing photos with ease.

Core AI Experiences for Easier Tasks

The Galaxy A08 introduces more intuitive ways to search, discover and get things done. With enhanced Circle to Search, users can circle or tap content on their screen to search for information without typing or switching between apps. A new Find the Look feature allows users to search for an entire outfit, while users can also identify music playing nearby.

The device also features multiple AI agents that help users move more seamlessly between supported Galaxy native apps, Google apps and selected third-party applications. Through voice commands or a long press, users can ask Gemini or Perplexity to activate supported apps, helping them complete tasks more intuitively across different services.

Built For Long-Term Reliability

The Galaxy A08 is built to deliver dependable experiences over time, with IP64-rated protection against dust and water splashes for enhanced durability.

The Galaxy A08 is supported by up to six generations of OS upgrades and six years of security updates, helping users enjoy a more secure and dependable mobile experience for longer.

The latest Galaxy A is protected by Samsung Knox and includes Knox Vault, providing hardware-based protection for sensitive information. This dedicated security environment helps safeguard private data, giving users added confidence as they manage more of their lives through their smartphones.

Local Pricing and Availability for the Samsung Galaxy A08

The Galaxy A08 will be available in Dark Blue, Silver, and Green, in a 4GB+128GB configuration and retails at $278.

Availability starts now at Samsung Experience Stores, Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi, and major Consumer Electronics & IT stores. The Galaxy A08 will subsequently be available on the Samsung Online Store and Samsung Shop App from 9 October.

Consumers who purchase the Galaxy A08 from now to 6 November can enjoy an instant $30 discount.^[1]

More details on the Galaxy A08 can be found here.

For more information, please visit Samsung Singapore Newsroom. 

_{^[1] This Promo is valid from 9 Oct 2026, 12:00 a.m., to 6 Nov 2026, 11:59 p.m. Get $30 off when you purchase a Galaxy A08 LTE 4+128GB. Images simulated. T&Cs apply.}

Samsung Electronics today unveiled the Galaxy Tab S12 Series — Galaxy Tab S12 Ultra and Tab S12+ — delivering Samsung’s most capable and versatile tablet experience yet. Packing breakthrough performance, long-lasting battery life, and the latest Galaxy AI^[1] into Galaxy Tab’s signature ultra-thin design, the new lineup turns complex workflows into effortless, everyday achievements whether it’s mastering skills, pursuing career goals or exploring creative passions

The Galaxy Tab S12 Series features immersive displays with the included ergonomic S Pen, professional-grade apps and versatile accessories, creating a flexible workspace for effortless note-taking and precise editing. Combining portability with powerful performance, the Galaxy Tab S12 Series enables users to pursue their passions instantly, whenever inspiration strikes.

“The Galaxy Tab S12 Series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 Series pairs an expansive screen with the power of Galaxy AI — removing friction from complex tasks so users can stay focused on achieving impactful results.”

“From professionals managing busy schedules at work and at home, to individuals building new skills and pursuing creative passions, Singaporeans are looking for technology that helps them make the most of every moment,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The Galaxy Tab S12 Series is designed to support these evolving needs, combining powerful performance, intelligent AI experiences and exceptional portability to help users achieve more throughout their day.”

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 Series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them.

At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest and yet most powerful Galaxy Tab to date. With long-lasting battery life, it supports productive work and creation throughout the day.

The Galaxy Tab S12 Series comes with an expansive screen designed for viewing, creating and multitasking on a larger canvas.

• The Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore multiple perspectives and complex tasks efficiently.
• The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space while maintaining portability.

Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness^[2] — delivering brighter visuals and greater detail across a wide range of content, indoors or out. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

The Galaxy Tab S12 Series is built to keep pace throughout the day. Offering up to 23 hours on Galaxy Tab S12 Ultra^[3] and up to 21 hours on Galaxy Tab S12+^[4], on a single charge. With Super Fast Charging^[5], the battery can be fully recharged in about 95 minutes with the 45W adapter, minimising downtime between tasks.

Under the hood, the Galaxy Tab S12 Series delivers the most powerful performance of any Galaxy Tab to date, to handle complex, intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra.^[6]

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, from video editing to designing graphics for hours.^[7] Engineered for resilience, the Galaxy Tab S12 Series also comes with IP68-rated water and dust resistance^[8] to give users peace of mind.

The Galaxy Tab S12 Series features 4-channel spatial audio, doubling the number of channels from the previous generation for a richer, more immersive listening experience.

Making Everyday Tasks More Intuitive and Effortless

Building on an industry-leading hardware foundation, the Galaxy Tab S12 Series turns its large screen into a flexible workspace that makes it easy to learn, create and do more, without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance together in one place, for a more effortless every day.

With Multi Window, users can split the screen into up to three sections, making it easy to move between tasks. For example, users can watch a lecture, take notes in Samsung Notes, and access an AI assistant concurrently. With the included S Pen, key points and ideas can be captured directly into notes, while Note Assist^[9] swiftly summarises^[10] – all without pausing.

For deeper research and discovery, Samsung Browser uses Galaxy AI to understand webpage content and context across multiple tabs, helping users to condense key information, and revisit past relevant sources without having to search through their browsing history manually.

A Complete Ecosystem Designed to Take Skills and Creativity Further

The Galaxy Tab S12 Series gives users access to a range of professional-grade apps^[11] and creative tools^[12], helping them to take their skills further.

• Google AI Pro^[13] with six-month free trial, providing expanded access to Google’s most capable AI models for research, content creation and learning. With Gemini Notebook, users can bring notes, images, recordings, and files together in one workspace and create summaries, podcasts, and even quizzes to aid learning.
• Adobe Photoshop^[14] comes pre-loaded on the Galaxy Tab S12 Series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimised for tablets, and S Pen support makes it more intuitive for users to move ideas from hand to screen. Photoshop includes AI-powered features such as AI Assistant^[15] and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, allowing creatives to edit faster and effortlessly. Exclusively for the Galaxy Tab S12 Series, users receive four months of free access to the Photoshop premium mobile plan.
• Notability^[16], newly pre-loaded on Galaxy Tab, helps users capture their ideas, organise notes and build knowledge more efficiently with S Pen optimisation and AI-driven study tools. Users get a six-month free trial, plus 20% off the first subscription.
• Goodnotes^[17] delivers clean notetaking and organisation with one year of free Essential plan access.
• LumaFusion^[18] enables professional-grade video editing, offered at a 66% discount.
• Notion^[19] supports flexible writing, planning and organisation with one month of its Plus plan free.
• Clip Studio Paint^[20] brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.

In addition to these apps, users can explore a broader range of options that support different needs –

• MyScript Math instantly solves handwritten equations and shows the steps to derive solutions, while MyScript Notes summarises handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes.
• Noteshelf 3^[21] offers customisable layouts for capturing and organising ideas, while
• ArcSite^[22] converts rough field sketches into precise CAD drawings.

To complement the tablet experience, the Pro Keyboard features a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and effortless typing experience.^[23]

Built for lasting and confident use, the Galaxy Tab S12 Series supports up to seven OS upgrades and security updates.^[24]

For added peace of mind, Samsung Care+^[25] offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the Settings menu. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices.

Local Pricing and Availability for Samsung Galaxy Tab S12 Series

The Galaxy Tab S12 Series will be available in Grey and Silver from 1 October at:

• Samsung Experience Stores,
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop,
• and selected Consumer Electronics & IT stores.

Availability via the Samsung Online Store, Samsung Shop App and local telecommunication operators will begin on 7 October.

Consumers who purchase the latest Galaxy Tab S12 Series will enjoy 30% off Galaxy Tab Accessories, and 15% off Galaxy Watches and Buds from 1 October to 6 November at Samsung Experience Stores^[26], and from 7 October to 6 November via Samsung Online Store and the Samsung Shop App^[27].

Customers can choose from two exclusive bundle options for an additional S$12 with their Galaxy Tab S12 Series purchase, available at Samsung Experience Stores, Samsung Online Store and Samsung’s Official Stores on Lazada, Shopee, TikTok Shop, iShopChangi and KrisShop:

• Culture Chaser Bundle^[28], which includes: Book Cover, Power Adapter and 1-year Samsung Care+ Lite; or
• Power Mover Bundle^[29], which includes: Book Cover Keyboard Slim and 1-year Samsung Care+ Lite

Those who purchase through Samsung Experience Stores or Samsung Online Store will also receive a limited-edition Tab skin by local artists @tobyato or @cheesefrice^[30].

In addition, consumers can get $100 off the Galaxy Tab S12 device with purchase of just a $20 Samsung Registration+ e-voucher^[31], plus enjoy 12x the usual redemption value on Samsung Rewards Points during the promotional period, capped at $100^[32]. Consumers can also take advantage of 0% interest instalments with SPayLater^[33].

The respective recommended retail prices for the devices are as follows:

The following Galaxy Tab S12 Series accessories will also be available to complement the devices:

More details on the Galaxy Tab S12 Series can be found here.

For additional information, please visit Samsung Singapore Newsroom.

Specifications^[34]

_{^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model or phone carrier. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.}

_{^[2] Galaxy Tab S12 series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode.}

_{^[3] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 11374 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors.}

_{^[4] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 10392 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors.}

_{^[5] Super Fast Charging speed may vary depending on charging conditions and other factors. Galaxy Tab S12 series supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.}

_{^[6] The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Galaxy Tab S11 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{[7] The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+.}

_{^[8] Galaxy Tab S12 series and the included S Pen are rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Rated IP6X. Dust resistance may vary by actual usage conditions.}

_{^[9] Note Assist feature requires a Samsung Account login. Available functions and features may vary by country, region and language.}

_{^[10] The note must include a minimum of 200 characters for the summary function to work.}

_{^[11] App availability and the terms of service may vary by country and region.}

_{^[12] Includes free trial periods and first-subscription discounts for Adobe Photoshop, Notability, Goodnotes, LumaFusion, Notion, Clip Studio Paint, MyScript Notes, MyScript Math, Noteshelf 3, and ArcSite, plus a 6-month Google AI Pro trial. Actual value and availability may vary by country, region, market, and currency.}

_{^[13] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro.}

_{^[14] Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits.}

_{^[15] AI Assistant on Adobe Photoshop is currently a beta version.}

_{^[16] Notability comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Galaxy Tab S12 series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.}

_{^[17] Goodnotes app comes with a 1-year free full version. Once the free full version ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.}

_{^[18] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026.}

_{^[19] Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus & Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region.}

_{^[20] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.}

_{^[21] Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.}

_{^[22] ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region.}

_{^[23] Pro Keyboard and Book Cover Keyboard Slim sold separately. The products are available for Galaxy Tab S12 Series. Features and keyboard layout may vary by country, language and device model. Galaxy AI Key can be assigned for select apps only. Pressing Alt + Galaxy AI Key provides the option to switch the AI assistant to Bixby, Gemini or Perplexity. A network connection is required to use Bixby, Gemini or Perplexity. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini.}

_{^[24] Availability and timing of OS upgrades and security updates may vary by device model and market.}

_{^[25] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.}

_{^[26] This Promo is valid from 1 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm (the “Promo Period”). Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device during the Promo Period will be entitled to: (i) 30% off selected Galaxy Tab accessories, and (ii) 15% off any Galaxy Watch and Buds. T&Cs apply.}

_{^[27] This Promo is valid from 7 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm. Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device during the Promo Period will be entitled to (i) 30% off selected Galaxy Tab accessories, and (ii) 15% off any Galaxy Watch and Buds. Images simulated. T&Cs apply.}

_{^[28] This Promo is valid from 7 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm. Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device, and pays an additional S$12 will be entitled to a Culture Chaser Bundle which includes: (i) (a) Galaxy Tab S12 Ultra Book Cover (worth S$148); or (b) Galaxy Tab S12+ Book Cover (worth S$128); (ii) (a) (if a Samsung Galaxy Tab S12 Ultra is purchased) 65W Power Adapter (worth $100); or (b) (if a Samsung Galaxy Tab S12+ is purchased) 60W Power Adapter (worth $68); (iii) 1-year Samsung Care+ Lite (worth S$58); and (iv) a limited-edition Tab skin by @Tobyato or @Cheesefrice.This Promo is subject to product availability, storage variant availability and fulfilment availability. The products under this Promo may vary by retail outlet / platform.}

_{^[29] This Promo is valid from 7 Oct 2026, 12:00 am to 6 Nov 2026, 11:59 pm. Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device, and pays an additional S$12 will be entitled to a Power Mover Bundle which includes: (i) (a) Galaxy Tab S12 Ultra Book Cover Keyboard Slim (worth S$268); or (b) Galaxy Tab S12+ Book Cover Keyboard Slim (worth S$218); (ii) 1-year Samsung Care+ Lite (worth S$58); and (iii) Limited-edition Tab skin by @Tobyato or @Cheesefrice. This Promo is subject to product availability, storage variant availability and fulfilment availability. The products under this Promo may vary by retail outlet / platform.}

_{^[30] Tab Skin redemption is available on Saturdays and Sundays from 10 October to 31 October 2026, at the Samsung Experience Stores at Junction 8, Jurong Point, VivoCity and Tampines Mall only. While stocks last.}

_{^[31] The Samsung Registration+ e-voucher (“E-Voucher”) is available for purchase from 1 Oct 2026, 12:00 am, to 5 Nov 2026, 11:59 pm, and will entitle you to: (i) $100 off Galaxy Tab S12 Series (redeemable from 7 Oct 2026, 12:00 am, to 6 Nov 2026, 11:59 pm); or (ii) $30 off any other Samsung product (redeemable 7 Nov 2026, 12:00 am to 30 Nov 2026 11:59 pm). E-vouchers are valid at Samsung Online Store, Samsung Shop App and/or Samsung Experience Stores only. Redemption of $30 is valid only for online purchases made through the Samsung Online Store or Samsung Shop App, and is not redeemable in-store. E-Vouchers are non-transferable, non-refundable and non-exchangeable for cash. Any unused, expired or forfeited E-Vouchers will not be refunded or replaced.}

_{^[32] This Promo is valid from (i) 1 Oct 2026, 12:00 am to 7 Oct 2026, 11:59 pm at Samsung Experience Stores, and (ii) from 7 Oct 2026, 12:00 am to 7 Oct 2026, 11:59 pm at Samsung Online Store and Samsung Shop App (the “Promo Period”). Each customer who purchases a Galaxy Tab S12 Ultra or Tab S12+ device during either Promo Period will be entitled to redeem his/her Samsung Rewards Points at 12x redemption value, capped at $100. This Promo may only be used to offset the purchase price of the eligible device in the same transaction. T&Cs apply.}

_{^[33] This Promo is valid from 1 Oct 2026 12:00 am to 6 Nov 2026, 11:59 pm (the “Promo Period”). Each customer who purchases a Galaxy Tab S12 Series device during the Promo Period will be able to enjoy 0% interest-free monthly instalment payment option, up to 12-months tenure, via SPaylater. T&Cs apply.}

_{^[34]Specifications may vary by market. All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.}

_{^[35] Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.}

_{^[36] Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.}

No matter who you are or what you do, we all have one constant companion we rely on every single day: our heart. Unseen but always at work, it beats around 100,000 times a day, keeping pace with us through every moment. Yet for something so essential to our lives, taking care of our hearts is often overlooked until it’s too late.

Heart disease is the number one cause of death worldwide,^[1] which is why the World Health Organization (WHO) and the World Heart Federation recognise Sept. 29 as World Heart Day. It is a reminder that the choices we make today can make a meaningful difference tomorrow.

These choices don’t have to be big. From choosing when to go to bed to making time for even just 30 minutes of exercise, the small choices we make every day add up to a healthier lifestyle. The good news is that Samsung Galaxy Watch can help you make proactive prevention part of daily life. By monitoring your sleep, activity level, stress and blood pressure, Galaxy Watch helps you better understand what’s happening in your body and what steps to take to ensure your heart is doing its job well.

Understanding Your Body at a Glance: Heart Health Score

The American Heart Association recommends looking at Life’s Essential 8^[2] as key measures for improving and maintaining cardiovascular health: diet, exercise, sleep, weight, blood pressure, blood sugar, cholesterol and smoking cessation. But knowing what matters raises an important question: how do these factors change the choices we make every day?

Samsung Health’s Heart Health Score is designed to help you in this journey. It tracks and analyses complex health indicators such as sleep duration, daily activity level, body composition and vascular load,^[3] converting them into a single, simple score that anyone can intuitively understand and follow.

Think about what happens if you miss your daily exercise for a few days: your Galaxy Watch recognises your moderate-to-high intensity activity level has decreased, reflects this change in a lower Heart Health Score, and makes a recommendation to go for a run. With convenient insights right from your wrist, Galaxy Watch delivers personalised insights that make it easier to recognise changes, understand your habits, and take the next step toward healthier ones.

Galaxy Watch and Samsung Health provide effortless understanding of cardiovascular wellness through the Heart Health Score

Advanced Sensor Technology: From Measurement to Meaning

Samsung Galaxy Watches are equipped with an advanced BioActive Sensor which integrates three precision sensors in one: an optical heart rate sensor (PPG), an electrocardiogram sensor (ECG),^[4] and a bioelectrical impedance analysis sensor (BIA).

With calibration just once every four weeks using a home blood pressure monitor, you can easily check your blood pressure^[5] from your wrist anytime, anywhere. When you place your finger on the watch’s side electrode for just 30 seconds, the watch measures an electrocardiogram to detect signs of abnormal heartbeats like atrial fibrillation or ectopic beats. The Irregular Heart Rhythm Notification (IHRN)^[6] feature, which detects abnormal heart signals, monitors the user’s heart rhythm throughout the day and provides a proactive notification if abnormal signs are repeated.

Even small reminders like this have the power to save lives. In several countries, these notifications have led to early detection of risks such as atherosclerosis or myocardial infarction.

Galaxy Watch supports heart rhythm monitoring through irregular heart rhythm notifications and ECG readings

Around-the-Clock Care: How Galaxy Watch Proactively Monitors Your Health Even During Sleep

Your heart is a constant you can count on, and it works whether you’re awake or asleep. When you wear your Galaxy Watch to sleep, it analyses five major vital signs: heart rate during sleep, heart rate variability^[7], respiratory rate, skin temperature and blood oxygen saturation. These signals are compared against your personal baseline.

When you wake up, your Galaxy Watch will send a notification if it detects meaningful deviations from your baseline. By highlighting meaningful changes early, it gives you an opportunity to rest, recover or seek medical guidance before small issues become larger concerns^[8].

Galaxy Watch and Samsung Health give users a clear view of their sleep quality with detailed metrics and insights they can use to improve their sleep habits.

Heart to Heart: Connected Care That Adds Peace of Mind

Looking after your own heart is only one side of the story. From parents to partners, siblings to grandparents or even friends, the burden of caring for the hearts of those around you weighs heavily. Samsung Health’s Health Data Sharing^[9] function lightens the load by sharing agreed-upon data items (number of steps, blood pressure, heart rate, medication adherence, etc.) with loved ones.

You can check if your parents who live far away have completed their daily walk or taken their prescribed medication on time, just as if you were right there with them.

Samsung Health lets users share selected health data with loved ones, helping them stay connected and informed about one another’s wellbeing.

World Heart Day coincides with the seasonal transition when chilly winds begin to blow in the mornings and evenings. As the temperature gap between day and night widens, blood vessels constrict, sharply increasing the risk of cardiovascular disease.

The key to preventing heart disease lies not in reactive treatment, but in proactive habits of paying close attention to the subtle signals your body sends every day. Start managing your heart health with Galaxy Watch, a reliable health partner that stays with you around the clock.

_{^[1] Source: World Health Organization (WHO), “Cardiovascular diseases (CVDs)” Fact Sheet (July 31, 2025), “The top 10 causes of death” (Aug. 7, 2024).}

_{^[2] Source: American Heart Association (AHA), “Life’s Essential 8” (2022).}

_{^[3] Vascular Load feature measures the degree of stress placed on the cardiovascular system during sleep and displays the trend of change compared to a baseline value. It continuously analyzes changes during sleep to provide a comprehensive score.}

_{^[4] Electrocardiogram (ECG) feature records and analyses subtle electrical signals of the heart when the user places a finger on Galaxy Watch’s top button for about 30 seconds, detecting atrial fibrillation (irregular and rapid quivering) and ectopic beats (premature irregular beats).}

_{^[5] Blood Pressure feature measures systolic and diastolic blood pressure by analysing pulse waveforms with Galaxy Watch’s optical (PPG) sensor. An initial measurement using a separate cuff-type blood pressure monitor is required, and recalibration is needed every 4 weeks (28 days).}

_{^[6] Irregular Heart Rhythm Notification (IHRN) feature detects irregular patterns that may indicate atrial fibrillation through pulse monitoring and provides an early alert.}

_{^[7] Heart Rate Variability (HRV) feature analyzes minute-to-minute variations in the intervals between heartbeats to show autonomic nervous system balance. It is automatically recorded during sleep and resting states.}

_{^[8] Heart Health Score and Vitals features are supported on the Samsung Health app (version 7.0 or higher).}

_{^[9] Health Data Sharing feature requires user consent, and users can independently choose which health data to share (including steps, workouts, sleep, weight, body composition, food intake, heart rate, stress, blood pressure, blood glucose, medication and vital signs).}

• Reviewers in the region highlight the new form factor’s slim and lightweight design, appreciating the device’s portability while maintaining durability.
• Many have expressed appreciation for the Galaxy Z Fold8’s display ratios that are optimised for different types of content consumption and interactions.
• Users note that with the upgraded Smart Switch, transferring data and information over to the new Galaxy device is now easier and more seamless than ever.

The Galaxy Z Fold8 brings together powerful performance and intelligent experiences in a fresh form factor that adapts to the way people work, create and stay connected. Across Southeast Asia and Oceania, tech creators have been putting the device to the test, trying out their favourite apps on the expansive display, exploring Galaxy AI features, and discovering just how easy it is to make the switch to a new Galaxy device.

Watch them share their experiences below.

Slim and Sleek: The Lightest Galaxy Z Fold Yet 

At only 201g, the Galaxy Z Fold8 is incredibly lightweight and reviewers across the region have been impressed by its slim profile.

Davis Fang Tech from Australia highlights the portability of the device, noting that it fits perfectly in a pocket when folded and is also extremely light at just 201g.

Durability: Built for Everyday Confidence

Samsung’s new Flex Titanium technology helps support a slimmer display structure with long-term durability and reduced crease visibility over time.

YugaTech from the Philippines shares more about device’s sturdy hinges. Thin but strong, the Galaxy Z Fold8 is engineered to withstand the demands of daily use while maintaining the flexibility users expect from a foldable device.

Galaxy AI: AI Experiences Optimised for the Foldable Form Factor

Equipped with Galaxy AI, the Galaxy Z Fold8 brings AI assistance to everyday tasks. From productivity and content creation, to communication and search, Galaxy AI helps users get more done while taking full advantage of the foldable form factor.

@technavemy Now Nudge has found its perfect home on Samsung’s latest Galaxy foldables! By combining Now Nudge’s intelligent recognition with the productivity of Galaxy Z devices, users get a seamless agentic AI experience that helps you get more done! What do you think? #GalaxyUnpacked #Samsung #GalaxyZFold8 #galaxyzfold8ultra ♬ original sound – TechNave

@TechNave from Malaysia shows how Now Nudge is even more useful on the Galaxy Fold8’s large display. By recognising what is shown on the screen and suggesting relevant next steps in a side-by-side view, Now Nudge helps users continue what they are doing without interruption. When planning a meet-up with friends, for example, users can check on their schedule or save a location while keeping the conversation screen open.

Built for Discovery – A Display Optimised for Content Consumption

The Galaxy Z Fold8’s display ratios are designed around the way people consume content throughout the day. Whether it’s streaming videos, scrolling through social media, or reading e-books, the expansive display adapts to different types of content for a more natural and immersive viewing experience.

Bobby Tonelli from Singapore demonstrates how the Galaxy Z Fold8’s display is perfect for anything–from watching videos and enjoying movies, to comfortably reading e-books.

Smart Switch: Moving to Galaxy Made Easy

Whether upgrading from another Galaxy device or switching from a different brand, Smart Switch helps users conveniently transfer photos, contacts, messages, settings and more, making it easier to start using the Galaxy Z Fold8 from day one.

Bestindotech from Indonesia shows just how simple it is to wirelessly set up the new device – less manual effort required and no need for any additional apps. With the updated Smart Switch, users can scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

_{^[1] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required.}

_{^[2] If you buy a new Galaxy Z Fold8 on Samsung.com and enrol in a monthly Samsung Care+ plan, your first three months of coverage are free.}

Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings^[1], Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor devices, automate routines and optimise everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to reduce energy consumption or simplify chores, SmartThings work quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

The Bespoke AI Laundry Combo automates washing and drying for your laundry, with effective energy use through AI Energy Mode in SmartThings Energy^[2]

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimising energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode^[3] on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 60%^[4] per wash cycle and by up to 30% per drying cycle^[5].

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly^[6].
• Intelligent, laundry care: Heatpump Drying Technology on the Bespoke AI Laundry Combo recycles warm air during drying, reducing unnecessary energy usage up to 75%^[7].

How can I keep groceries fresh and stay on top of my kitchen?

Keep your groceries fresh and save energy with the Bespoke AI Refrigerator Family Hub

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Refrigerator Family Hub and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such as Door Open Notification^[8] to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator Family Hub supports everyday life in more intelligent ways:  

• Always ensure your food stays fresh: AI Precise Cooling on the SmartThings app^[9] monitors door-opening frequency throughout the day and schedules defrost cycles during low-traffic periods, reducing internal temperature fluctuations to keep food fresher for longer.
• Get recipes and all other information you need: The built-in 9″ Family Hub^[10] extends the SmartThings experience by providing access to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

Enjoy all-day, energy-efficient comfort with the Bespoke AI WindFree Air Conditioner

When temperatures rise, staying comfortable often means relying more heavily on air conditioning. The challenge is keeping your home cool constantly without worrying about electricity consumption.

Introducing the Samsung Bespoke AI WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin^[11].

Do the Smart Thing with SmartThings: Set up Away Mode^[12] within SmartThings to automatically switch off selected connected appliances when you leave home. Using geofencing technology, SmartThings can detect when household members are away and help prevent unnecessary energy consumption.

While you are relaxing comfortably, your Bespoke AI WindFree Air Conditioner keeps high costs at bay:

• Intelligent energy use savings: AI Energy Mode^[13] continually analyses usage patterns and environmental conditions to optimize compressor operation, making efficient adjustments for all-day comfort while reducing excessive energy use.

Can I set up a smart home easily with just my TV?

Seamless control of your smart home, from your Samsung TV

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your mobile phone, many Samsung TVs enable users to control and optimise compatible Samsung devices for a more tailored and smarter lifestyle^[14].

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

_{^[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

_{^[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

_{^[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.}

_{^[4] Based on internal testing of the cycle time when drying an IEC 3 kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump (WD*0****H***) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.}

_{^[5] Based on internal testing and verified by KATRI with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.}

_{^[6] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

_{^[7] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.}

_{^[8] Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required.}

_{^[9] When the AI precision cooling is activated, the refrigerator usage pattern is analyzed, and the defrosting is initiated when the doors are not opened frequently to help minimise the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use.}

_{^[10]  A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.}

_{^[11] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.}

_{^[12] The Welcome & Away Care (energy saving notification) function uses smartphone Geofencing and GPS to determine whether you are close to your personal set location.}

_{^[13] Based on internal testing on the AR07D9181HZ3 model. The compressor’s indicated frequency is reduced by 27% using the compressor’s lowest output control, which is reduced from the existing 15rps to 12rps (may differ by model).. Requires the use of the SmartThings App and a Samsung account. Actual savings may vary by usage patterns and environment.}

_{^[14] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.}