L-R: CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania

Following the launch of the new Galaxy Z Series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and Oceania, sharing insights about how AI is evolving from a technology that people experiment with into one that is woven into everyday life.

Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania discussed changing consumer expectations in the region and what comes next for mobile AI experiences.

As Samsung introduced an all-new form factor this year, CU Kim revealed that sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, indicating growing consumer interest in foldable experiences across Southeast Asia and Oceania.

Highlighting the region’s growing adoption of AI, CU Kim shared that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users in Southeast Asia and Oceania has increased from 84% in August 2025 to 96% in June 2026^[1]. He noted that consumers often utilise AI for practical daily tasks, with Circle to Search, Now Brief and Photo Assist among the most frequently used features.

CU Kim, President & CEO, Samsung Electronics Southeast Asia and Oceania

CU Kim said “The next phase of AI will not be about more features. It is about relevance”, emphasising that as AI works across the various Galaxy mobile devices and other Samsung appliances and screens, it will be able to better understand user needs and become more helpful and personalised over time.

Galaxy AI also currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese, reflecting Samsung’s commitment to delivering localised experiences for consumers across this diverse region.

The session explored how AI is changing the way people interact with their mobile devices as well, with CU Kim reiterating that in this region, mobile phones are the primary gateway to AI.

When discussing the future of mobile AI, Won-Joon Choi highlighted that the value of AI will be determined by how well it can remove friction in the background while giving users greater flexibility and choice.

“We believe the future of mobile means giving people the right experience at the right moment,” he added.

Building on the foundation established with the Galaxy S26 Series, the Galaxy Z8 Series and One UI 9 will provide an enhanced agentic AI experience through deeper system-level integration and more intuitive user controls. With multiple agents working seamlessly across apps, services, and device features, users will enjoy greater flexibility and choices for how they interact with AI.

Looking ahead, Won-Joon Choi shares that Samsung’s foldable portfolio is evolving to meet more lifestyles and needs. “What began as a new form factor has become something much bigger. It has reinforced our belief that people benefit from choice, and that different moments in life deserve different experiences”, he said. The Galaxy Z8 Series will give users more ways to experience AI across productivity, content, creation and self-expression.

Through this 8th generation of foldables, Samsung is moving the category into its next chapter, one where foldables are no longer a niche choice, but a mainstream mobile experience that more consumers can confidently choose as part of their everyday lives.

The Galaxy Z8 Series is now available for pre-order in Singapore. Find out more here.

_{^[1] Samsung Internal Big Data Portal}

To explore that vision, Samsung hosted a Health Forum panel, “Rewriting the Rules of Preventive Health.” Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.

(From left) Otávio Penatti, Kevin Duffy, Moderator Dr. Hon Pak. Rohit Ail, Kartik Poria

The Paradox — and the “Missing Miles” of Health

Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.

“We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn’t resulted in better health.”

He framed the disconnect as two “missing miles.” The first mile is detection and monitoring: much of what shapes our health happens outside the clinic, and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy, and change is hard.

Dr. Hon Pak

Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones, and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.

“We don’t just see a number — we see what’s around it: whether this is a moment you’re ready to change something, or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital, or any other company, to measure or act upon.”

But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behavior, clinical credibility and privacy, and advanced AI and research.

Everyday Behaviour: Closing the Last Mile at the Dinner Table and the Gym

Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.

Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognises.

“It’s Tuesday, six o’clock. You’re tired, you’re staring into the fridge, and everything you know about eating well loses to whatever’s quickest. That moment is what we’re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.”

He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as meal logs, BMI, the Antioxidant Index and the AGEs Index — while Samsung Food’s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behaviour change science rather than tracking alone — learning a person’s habits and working with them so the healthier pattern becomes the easier one.

“We’re not adding another thing to manage — we’re making the healthy choice the easy one, for the night you’ve got the energy to cook and the night you don’t.”

Kartik Poria from Samsung Food

Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing, and explained how iFIT’s expert-led programs are becoming more accessible through Samsung Health.

“Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.”

Through Samsung Health, users can discover and subscribe to iFIT’s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalised recommendations. Looking ahead, Duffy pointed to Samsung’s Health Assistant as a way to bring a user’s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.

“Exercise is not just about being active — it’s about understanding your body, building sustainable habits, and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.”

Kevin Duffy from iFIT

But content and insights alone, Dr. Pak noted, don’t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognizing that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualised support matters most.

The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor’s low-salt advice quietly showing up as items in a grocery cart, or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.

Clinical Credibility and Privacy: Trust Earned Through Evidence

Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.

Rohit Ail, Head of the Technology Incubation Lab at Samsung R&D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.

“Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies, and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.”

He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.

On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.

“Trust begins with protecting users’ data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure, and alignment with the European Health Data Space framework.”

He added that SRUK has also developed a Decentralised Clinical Trial framework, in which participant identities remain under the control of healthcare organisations and data is pseudonymised from the outset.

Rohit Ail from Samsung R&D Institute UK

Advanced AI and Research: Reading the Body’s Signals

If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.

Otávio Penatti, Head of the Health AI R&D Team at Samsung R&D Institute Brazil (SRBR), explained what a foundation model for health actually means.

“A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabelled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI, and personalised health insights. Building on the success of large language models, we can now interpret complex biosignals — such as ECG, ACC and PPG — not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations, and by applying foundation models to understand these biological patterns, we have the potential to provide more accurate predictions and continuous, personalised health insights.”

Otávio Penatti from Samsung R&D Institute Brazil

Three Focus Areas, One Goal

To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.

• Kartik Poria (Samsung Food): “In five years, eating well won’t run on willpower — it’ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what’s for dinner, day after day.”
• Kevin Duffy (iFIT): “A coach that knows your body and adapts every workout to who you are that day.”
• Rohit Ail (SRUK): “Care that clinicians trust and patients control — evidence-based and private by design.”
• Otávio Penatti (SRBR): “AI that understands the body’s language and acts before problems begin.”

Dr. Pak closed by tying the threads together: everyday behavior, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are.

“The future of health is connected, trusted and proactive — and it’s a road we’re glad to be traveling together.”

To support 24/7 wearability, Samsung delivers powerful innovations that maximise comfort while advancing performance with Galaxy Watch’s largest battery and brightest display ever, as well as the Snapdragon® Wear Elite Platform^[2]. Serving as the ultimate gateway to AI-driven health intelligence, this groundbreaking premium line-up transforms complex biometric data into personalised, actionable guidance across the full spectrum of user health.

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

“Our Galaxy Watch Ultra2 and Galaxy Watch9 are designed to provide deep wellness metrics ranging from sleep analysis to cardiovascular health, while providing proactive, actionable insights that help our users sleep and live better,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “In addition to that, the new Galaxy smartwatches can help users track their performance progress during sporting activities of all intensity levels, which is especially pertinent as we’re seeing more Singaporeans adopting active lifestyles. But more importantly, our new Galaxy smartwatches offer more meaningful AI experiences when integrated within the Samsung ecosystem. When connected, both the Galaxy smartphone and smartwatch are more capable of understanding context and delivering experiences that adapt to your day.”

Galaxy Watch Ultra2: Fuelling Ambitions and Enabling Peak Performance Through Unrivalled Hardware and Specialised Sports Tracking

The new 47 mm Galaxy Watch Ultra2 in Titanium Gray 

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor activities and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.

Galaxy Watch Ultra2 provides detailed trail running data on its 5,000-nit, crystal-clear display

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run^[3] feature tracks detailed elevation, climbing progress and terrain impact so users can better pace yourself and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,^[4] a new addition to our existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,^[5] it’s not just dust- and water-resistant – it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist.^[6] Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares^[7], the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.

Once a user enters the water, Galaxy Watch Ultra2 automatically tracks real-time diving data such as depth, time and water temperature

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% capacity increase compared to the previous Ultra model. Driven by the latest Snapdragon® Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides 5,000 nits of brightness^[8], a Samsung-first, enabling crystal-clear visibility even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer^[9] design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.

Galaxy Watch Ultra2 will be available in a 47mm size in Titanium Silver and Titanium Gray.

Galaxy Watch9: Everyday Wellness with All-Day Comfort and Lasting Battery

Galaxy Watch9 is available with different band materials and colours, including soft silicone and lightweight fabric options

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximise its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminium casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 ensures unmatched all-day comfort for the 24/7 wear required to capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon® Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery ensures dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000–nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

Galaxy Watch9 will be available in two sizes, 40mm and 44mm. Galaxy Watch9 40mm is available in Graphite and Cream, while Galaxy Watch9 44mm is available in Graphite and Silver.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 is Samsung’s AI-powered health intelligence. Galaxy Watch’s BioActive sensor captures continuous data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch delivers more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature^[10]: Backed by new FDA clearance and AI algorithms, it delivers deeper insights into breathing disruptions during sleep.
• Vitals^[11]: Proactively monitor your personal health baseline while you sleep and receive seamless alerts for significant deviations.
• Heart Health Score^[12]: Provides an effortless understanding of your cardiovascular wellness through a simple, actionable score and personalised lifestyle recommendations.
• Daily Cardio Load^[13]: Optimises training using tailored guidance on your workout volume and estimated recovery needs.
• Fitness Index^[14]: Delivers a holistic view of physical strength with personalised goals to improve everyday performance.
• Hearing^[15]: Protect your long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalised insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Galaxy Watch features include Vitals to alert users to significant health deviations

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Because elite performance demands the right gear for the right moment, Samsung offers a specialised collection of Ultra bands. Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style.

Users have the following options to choose from:

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• Peakform Band: a hybrid material band delivering a premium finish optimised for both elegance and athletic performance.
• Trail Band^[16]: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customise your look. Featuring innovative new materials and a vibrant spectrum of colours, these bands maximise comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps your wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colours, it delivers a sophisticated look that effortlessly complements a user’s everyday style.
• Fabric Band: a lightweight, breathable daily band offering maximum comfort — even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+^[17] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial^[18]: Users can start training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial^[19]: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.

Local Availability^[20]

Together with the new Galaxy Z Series, Galaxy Watch Ultra2 and Watch9 expand Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in Singapore starting 22 July 2026. Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Galaxy Watch Ultra2 when purchased with any Galaxy Smartphone or Galaxy Tablet^[21]. While stock lasts. T&Cs apply.

To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit:

• Galaxy Watch Ultra2: https://www.samsung.com/sg/watches/galaxy-watch-ultra2/buy/
• Galaxy Watch9: https://www.samsung.com/sg/watches/galaxy-watch9/buy/

Specifications

_{^[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.}

_{^[2] Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[3] Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.}

_{^[4] To activate Nutrition Alert, go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.}

_{^[5] Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5% salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain conditions. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification: high/low temperature, altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardised form of testing designed by the U.S. Military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Galaxy Watch Ultra2 withstands temperatures ranging from -20°C to 55°C while being worn on the wrist, based on results from internal lab tests conducted by Samsung. Actual performance may vary depending on the environment where it is used. In very high or low temperatures, charging may be blocked, certain functions may be automatically terminated or unavailable, or the watch may shut down automatically for safety. Additionally, battery performance can be adversely affected at low temperatures.}

_{^[6] To use the features, activation from the Watch is needed (Settings> Advanced feature>Auto launch on dive> Depth “On”)}

_{^[7] Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches}

_{^[8] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.}

_{^[9] Compared to the previous Galaxy Watch Ultra.}

_{^[10] Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnea. Only for users 18 years and older. Intended to detect signs of moderate to severe sleep apnea over a 2-night period. Does not replace diagnosis or treatment by a healthcare professional. Sleep apnea feature is currently available in select countries. Feature requires at least 2 days of sleep data within a span of 10 days (the 2 days do not necessarily have to be consecutive, but must be recorded within those 10 days).}

_{^[11]Not intended for use in detection, diagnosis, treatment of any medical condition. Sleep apnea risk detection is for personal reference only. Please consult a medical professional for advice. To check for signs of Sleep Apnea, Galaxy Watch (Galaxy Watch Ultra, Watch7 and later released Galaxy Watch Series with Wear OS 7.0) and Galaxy smartphone with Android OS 12 or above are required.}

_{^[12] Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.}

_{^[13] To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.}

_{^[14] To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.}

_{^[15] To use the features, activation from the Watch is needed (Samsung Health > Hearing > Settings > Sound Monitoring “On”).}

_{^[16] Trail band will not be available for purchase in Singapore.}

_{^[17] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service centre in advance for Samsung Care+ availability.}

_{^[18] Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea.}

_{^[19] Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States.}

_{^[20] Colour and size availability may vary by market or region.}

_{^[21] Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. The products under this Promo may vary by retail outlet / platform.}

Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

Samsung Electronics  today unveiled the new Galaxy Z Series, its most complete line-up yet, designed to expand foldables to a wider audience. This Series introduces the all-new Galaxy Z Fold8, a fresh and exciting form factor that provides a new kind of foldable experience built around the way people explore, discover and immerse themselves in their favourite content.

The line-up also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go.

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z Series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimised for each of these form factors. Across the line-up, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Z Fold8 Ultra, while Galaxy Z Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

“The new Galaxy Z8 Series was created in response to the differing usage patterns of our consumers. And as the category founder, we are confident that there is a foldable for every user in the new line-up,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The new foldables come equipped with thoughtful features for everyday productivity and creativity, supported by agentic AI tools built into the devices. We believe this will make the Galaxy Z8 Series stand out from the competition, as we offer the most complete, smart device experience that is well-suited for Singaporeans’ diverse digital needs.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. It has a new form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, the Galaxy Z Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Galaxy Z Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201g^[1], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet^[2]. Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 for Galaxy^[3] with a larger 4,800mAh battery^[4], delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen^[5] feels familiar and comfortable for the short moments people return to most often, from messaging and social updates to browsing and short-form video.
• When unfolded, the 4:3 main display^[6] creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content, without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Galaxy Z Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered from the Inside Out

Across the new Galaxy Z Series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure, combining a titanium-alloy film with an enhanced titanium plate, to make foldables thinner while maintaining durability

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.^[7]
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Galaxy Z Fold8 makes everyday photography and video feel easier to capture, edit and share.

Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

• Dual 50MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions^[8].
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam^[9] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display^[10] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — it measures just 4.1mm when unfolded and weighs 215g1, pushing the standard for productivity on the go.

Professional-Grade Creativity with an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device

• The 200MP main camera system captures rich, detailed photos with greater clarity, now enhanced with High Dynamic Range capability in 200MP mode for more true-to-life images8.
• A new 50MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots^[11], giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography8 helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic colour and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 for Galaxy^[12] at its core, Galaxy Z Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.
• A larger 5,000mAh battery^[13] helps users stay productive for longer^[14], supporting a full day of work, creation and entertainment in a slimmer foldable design.
• Galaxy Z Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Galaxy Z Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively and keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

The Galaxy Z Flip8’s new FlexWindow displays insights and next steps through Now Brief, helping users move from glanceable information to action at the right moment

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Galaxy Z Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180g1 and 6.1mm thin, Samsung’s slimmest and lightest Flip11 brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief^[15] on FlexWindow home brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Galaxy Z Flip8 also makes automation^[16] through Gemini Intelligence easier to access from the FlexWindow, allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment.

From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment

• A 50MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail^[17].
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold for video on the move.
• Super Steady^[18] — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalise the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimised for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z Series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimised for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge^[19] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40 supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z Series is connected with the Galaxy Watch Ultra2 and Galaxy Watch9 Series. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalised support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the line-up, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z Series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalisation, user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix.

For on-device AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information^[20]. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9.0 also introduces a new AI Assistant Activity dashboard, giving users a centralised view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent^[21] for additional context and settings. The Galaxy Z8 Series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started with the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are available for pre-order in Singapore starting today. All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colours^[22] include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

The new Galaxy Z Series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro^[23], including 5 TB of cloud storage — equivalent to US$19.99 per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices^[24]. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device. And with Quick Share’s new compatibility with AirDrop^[25], sharing files between iOS and Galaxy devices is now seamless in both directions.

Switching to Galaxy is now easier than ever with the updated Smart Switch, allowing iOS users to scan a QR code and wirelessly transfer data without additional apps

To give users peace of mind after upgrading, Samsung Care+^[26] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enrol in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9.0, the new Warranty and care settings hub also makes it easy to enrol, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z Series, please visit:

• Galaxy Z Fold8 Ultra: https://www.samsung.com/sg/smartphones/galaxy-z-fold8-ultra/buy/
• Galaxy Z Fold8: https://www.samsung.com/sg/smartphones/galaxy-z-fold8/buy/
• Galaxy Z Flip8: https://www.samsung.com/sg/smartphones/galaxy-z-flip8/buy/

Specifications

_{^[1] Weight may vary by country or region.}

_{^[2] Compared to previous Galaxy Z Fold models.}

_{^[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[4] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660mAh for Galaxy Z Fold8.}

_{^[5] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.}

_{^[6] Aspect ratios shown are approximate, based on representative model values.}

_{^[7] Compared to previous Galaxy Z Fold models.}

_{^[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[9] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[10] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.}

_{^[11] Compared to previous models.}

_{^[12] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[13] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.}

_{^[14] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.}

_{^[15] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.}

_{^[16] Automation feature is available in U.S and Korea and supports English (U.S) and Korean. Supported language and region will be expanded further within this year. Availability may vary by country, region and language.}

_{^[17] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12MP resolution.}

_{^[18] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[19] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[20] Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognises select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyses Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.}

_{^[21] AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version.}

_{^[22] Exclusively available on Samsung.com.}

_{^[23] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless cancelled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial}

_{^[24] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.}

_{^[25] Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 Series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 Series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices.}

_{^[26] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

Pre-order Information for Samsung Galaxy Z Series

Pre-order for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 will commence from 22 July 2026, Wednesday, 9:00PM Singapore time.

Consumers who pre-order the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 via Samsung Online Store, Samsung Shop App, Samsung Experience Store, and selected consumer electronics & IT online stores can enjoy up to $300 off their storage upgrade^[1].

Consumers can place their pre-order for the all-new devices, at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order their Galaxy Z Series devices will enjoy early delivery and be able to collect or receive their devices from 10 August 2026, Monday.

Pre-order at Samsung Online Store / Samsung Shop App / Samsung Experience Stores

Consumers can pre-order their Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 without contract via the Samsung Online Store and Samsung Shop App here:

• Galaxy Z Fold8 Ultra: https://www.samsung.com/sg/smartphones/galaxy-z-fold8-ultra/buy/
• Galaxy Z Fold8: https://www.samsung.com/sg/smartphones/galaxy-z-fold8/buy/
• Galaxy Z Flip8: https://www.samsung.com/sg/smartphones/galaxy-z-flip8/buy/

Consumers who pre-order the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 via Samsung Online Store and Samsung Shop App within the first 88 hours from Galaxy Unpacked (22 July 2026, 9:00PM) will be able to offset the price of their device using their Samsung Rewards Points at 8x redemption rate (capped at $80)^[2].

For consumers who prefer to pre-order the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 in person, they can do so by visiting the following Samsung Experience Stores during their opening hours, from 11:00AM on 23 July 2026, Thursday:

• Central: 313@Somerset #B2-24/25/26, Bugis Junction #01-56/57, Junction 8 #02-41, VivoCity #02-28/29
• East: Bedok Mall #B1-07, Changi Airport Terminal 2 (Transit) #02-168, NEX #04-42, Parkway Parade #B1-106, Tampines Mall #02-29
• North: Compass One #03-06/07, Causeway Point #03-14
• West: Jurong Point #B1-09/10/11, JEM #01-41

Pre-order at Telecommunication Operators

Pre-order for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 at telecommunication operators will commence from 22 July 2026, Wednesday, 9:00PM. Consumers can visit the following URLs for more information to pre-order^[3] the Galaxy Z Series:

• Singtel: https://www.singtel.com/galaxyz
• StarHub*: https://www.starhub.com/samsung
• M1: https://www.m1.com.sg/samsung

* StarHub will commence pre-order from 23 July 2026, Thursday at 9:00AM.

Customers of M1 can opt to collect their devices through in-store collection, delivery; Singtel customers can opt to collect their devices through in-store collection, delivery, or POPStation collection, while StarHub customers can opt to collect their devices through in-store collection or delivery.

Pre-order at Samsung Official Store, and Selected Consumer Electronics & IT Stores

Pre-orders for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 will also be available online via the following channels:

• Samsung Official Store (Lazada): www.lazada.sg/samsung-unpacked

• Samsung Official Store (Shopee): www.shopee.sg/m/galaxy-unpacked
• Samsung Official Store (TikTok): @samsungsg on TikTok Shop
• Samsung Official Store (KrisShop): krisshop.com/en/brands/samsung

• Samsung Official Store (iShopChangi): ishopchangi.com/en/campaigns/samsung

• Best Denki: www.bestdenki.com.sg/samsunggalaxy
• Challenger: www.online.challenger.sg/pages/samsung-galaxy-z-series
• Courts: www.courts.com.sg/samsung/galaxy-phones
• Gain City: www.gaincity.com/new-galaxy
• Harvey Norman: www.harveynorman.com.sg/promotions/samsung-galaxy-z-series,html

Local Pricing and Availability for Samsung Galaxy Z Fold8 Ultra | Z Fold8 | Z Flip8

The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 will be available in Singapore for purchase from 14 August 2026, Friday at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Stores in Lazada, Shopee, KrisShop, iShopChangi, major consumer electronics & IT stores, and other selected channels including ZYM Mobile.

The respective recommended retail prices for the devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

The following Galaxy Z Series accessories will also be available to complement the devices:

Making Future Upgrades Easier with New Galaxy Club

New Galaxy Club^[5] gives customers greater certainty and peace of mind when upgrading to the next generation of Galaxy Foldables.

Customers who purchase an eligible new Galaxy Z Series device can join New Galaxy Club at $339 and enjoy:

• A guaranteed trade-in value of 50% of their device’s original RRP (up to $1,849) when upgrading to any eligible next-generation Galaxy Foldable during its pre-order period, subject to the device meeting the applicable trade-in conditions; and
• 2-year Samsung Care+ coverage included for added protection and peace of mind (worth up to $388).

Customers who purchase an eligible 2-year Samsung Care+ or 2-year Samsung Care+ Premium plan will also be automatically enrolled in New Galaxy Club.

Registration is available from 22 July 2026, 9:00PM to 13 August 2026, 11:59PM, and must be completed in the same transaction as the eligible device purchase.

Total Peace of Mind with Samsung Care+ Screen Care Coverage

Experience total peace of mind and get the most from the new Galaxy Z Series smartphones with Samsung Care+.

Samsung Care+ offers comprehensive, worry-free phone protection with 24/7 dedicated remote support via the Samsung Live Chat. Enjoy coverage for out-of-warranty repairs^[6], Extended Warranty^[7], and more. Whether you require unlimited out-of-warranty repair coverage with Samsung Care+ Premium, up to 2 out-of-warranty repairs over 2 years with Samsung Care+, or just screen protection with Samsung Care+ Lite, we have the right product for you.

You can also benefit from enhanced flexibility with our monthly subscription, exclusively available on Samsung.com/sg – stay protected for as long as you remain care subscribed to Samsung Care+.

For more information, please visit: https://www.samsung.com/sg/offer/samsung-care-plus/mobile/

Samsung Galaxy Watch9 | Watch Ultra2

Pre-order Information for Galaxy Watch9 | Watch Ultra2

Pre-orders for the Galaxy Watch9 and Galaxy Watch Ultra2 will commence from 22 July 2026, Wednesday, 9:00PM at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Stores at Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Pre-orders for Local telecommunication operators (M1*, Singtel, StarHub) will commence 4 August 2026, Tuesday.

Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Galaxy Watch Ultra2 when purchased with any Galaxy Smartphone or Galaxy Tablet^[8]. While stocks last. T&Cs apply.

* M1 will only be offering Galaxy Watch Ultra2 and Galaxy Watch9 (LTE 40mm).

Local Pricing and Availability for Galaxy Watch9 | Watch Ultra2

The Galaxy Watch9 and Galaxy Watch Ultra2 will be available in Singapore for purchase from Friday 14 August 2026 at local telecommunication operators (Singtel, StarHub, M1*), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Stores at Shopee, Lazada, TikTok, KrisShop, iShopChangi, as well as major consumer electronics & IT stores.

* M1 will only be offering Galaxy Watch Ultra2 and Galaxy Watch9 (LTE 40mm).

The respective recommended retail prices for the devices are as follows:

The following Galaxy Watch9 | Watch Ultra2 accessories will also be available to complement the smartwatch:

Easy Mode Club is Back

Samsung is bringing back the Easy Mode Club, an easy way for consumers to try the all-new Galaxy Z Series and Galaxy Watches. Samsung is inviting participants to try the all-new Galaxy devices over a 28-day trial period^[9], with opportunities to participate in community events led by #TeamGalaxy members.

The programme allows participants to experience Galaxy in their everyday lives, without the pressure to commit upfront. At the end of the trial, participants can choose to purchase the new Galaxy Z Series, Galaxy Watch9 or Galaxy Watch Ultra2 at an exclusive programme price, or return the device – no questions asked.

For those who have been curious about making the switch, Easy Mode Club offers a unique opportunity to experience Galaxy first-hand before deciding.

Registration commences 22 July 2026, 9:00PM until 8 August 2026, 11:59PM at https://www.samsung.com/sg/offer/easy-mode-club/.

Cinch: Exclusive Subscription Partner

Consumers looking to own the latest Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 can consider a subscription of the device through Cinch instead. The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

During the pre-order period, consumers can enjoy:

• Foldables subscription: Subscribe to the Galaxy Z Fold8 256GB from S$112/month on a 12-month plan.
• Bundle subscription: Subscribe to the Galaxy Z Fold8 256GB and Galaxy Watch Ultra2 bundle from S$149/month on an 18-month plan.

Consumers can visit www.samsung.cinch.sg to learn more about Cinch subscription programme. Cinch terms and conditions apply.

0% Instalment Payment Plan

Consumers can also enjoy an up to 36-month 0% instalment payment plan if they choose to pay with UOB, OCBC, Trust Bank or DBS credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2^[10].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

Buy Now, Pay Later

Consumers can also enjoy more flexible payment options when purchasing their all-new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2 via PayLater by Grab, SPayLater or Atome. Applicable for purchases on Samsung Online Store, Samsung Shop App or Samsung Experience Stores.

Experience Galaxy Unpacked in Singapore

Consumers are invited to experience the next era of Galaxy innovation at the Galaxy Unpacked Singapore event on 23 July 2026, 6:30PM at Warehouse @ River Promenade, Jiak Kim Street. Admission is complimentary upon registration.

Visitors will be among the first to get hands-on with Samsung’s latest Galaxy Foldables and Galaxy Watches through a series of immersive experience zones, demonstrating how the newest Galaxy innovations help people work, create and connect in new ways. Guests can also enjoy live entertainment and hospitality throughout the evening.

Beyond the latest Galaxy mobile innovations, visitors can explore Samsung’s broader innovation ecosystem. Highlights include the 115-inch Micro RGB Samsung Vision AI TV, featuring a micro-sized RGB colour backlight that delivers ultra-detailed, true-to-life colours with exceptional accuracy; The Movingstyle, a fully portable 27-inch touchscreen display designed to let users enjoy and interact with content with greater flexibility; and Samsung Spatial Signage, Samsung’s industry-leading 3D digital signage solution that delivers an immersive visual experience.

_{^[1] This Promo is valid from 22 Jul 2026, 9:00 p.m. SGT to 13 Aug 2026, 11:59 p.m. SGT (the “Promo Period”). Storage upgrade savings are only applicable to customers who pre-order the Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8 during the Promo Period. Eligible customers will be entitled to enjoy the following storage upgrade savings: (i) $150 off when upgrading from 256GB to 512GB. The full upgrade price is $300, and customers will be required to pay the remaining $150 for the storage upgrade; or (ii) $300 off when upgrading from 512GB to 1TB. The full upgrade price is $600, and customers will be required to pay the remaining $300 for the storage upgrade.}

_{^[2] Promo valid till 26 Jul, 1:00PM, capped at $80 per transaction. T&Cs apply.}

_{^[3] Terms and conditions apply. Please check respective telecommunication operators’ websites for details.}

_{^[4] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[5] This Promo is valid from 22 July 2026, 9:00PM SGT, to 13 August 2026, 11:59PM SGT. T&Cs apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/}

_{^[6] Out of Warranty repairs include cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ (12-months) and two times for Samsung Care+ (24-months).}

_{^[7] Only applicable for Samsung Care+ 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions here for full coverage details.}

_{^[8] Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. The products under this Promo may vary by retail outlet / platform.}

_{^[9] For more information and full terms & conditions, visit https://www.samsung.com/sg/offer/easy-mode-club/}

_{^[10] Only applicable for purchase of more than $500.}

Samsung Wallet is expanding the experiences available to Galaxy users in Singapore, introducing new ways to access services, enjoy exclusive savings and make payments seamlessly from a single app. These latest additions build on Samsung’s vision of creating a more rewarding and connected wallet experience.

Access Anytime Fitness with Samsung Wallet

Anytime Fitness members can now add their Access Pass to Samsung Wallet, allowing them to access participating gyms simply with their Galaxy device instead of carrying a separate physical card or key fob.

The integration is the latest addition to Samsung Wallet’s growing range of digital credentials, bringing everyday essentials and services together in a single app.

Be Rewarded with Samsung Wallet

Samsung Wallet users can also unlock additional value through a new series of $8 merchant deals. Available via Samsung Wallet Promotions, users can enjoy selected offers from participating merchants, including popular F&B outlets such as Birds of Paradise and Wingstop.

Samsung Wallet continues to reward everyday spending and commuting. Users can earn Samsung Rewards Points with every eligible transaction, as well as up to 30 Samsung Rewards Points on public transport payments via SimplyGo, while also enjoying seamless tap-and-go transit payments without needing to unlock their Galaxy device or open the Samsung Wallet app.

A Safe and Seamless Experience

Samsung Wallet provides a secure and easy-to-use experience that make physical and digital transactions quicker and seamless. It uses several special security methods, like tokenisation, to secure your personal and financial information. On top of this, Samsung Knox constantly monitors and protects your phone from malware and other threats.

As Samsung prepares for Galaxy Unpacked July 2026: A New Shape Unfolds, these updates reflect Samsung’s continued efforts to enhance the connected experiences across the Galaxy ecosystem. From payments and rewards to access credentials and exclusive promotions, Samsung Wallet continues to evolve beyond a digital wallet into a hub for essential experiences.

For more information on Samsung Wallet, please visit here.

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. People are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods^[1], alert users^[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide sleep environment insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programmes for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it can surface suggestions for what comes next^[3]. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must be assured that their data stays safe and that they are in control. Galaxy AI is designed to protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life^[4], new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

_{^[1] A Wi-Fi connection and Samsung Account are required. Service availability, supported functions, and accuracy may vary by country, language and device model. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.}

_{^[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung Account are required. Both devices must be signed in with the same Samsung Account.}

_{^[3] Features may require a Samsung Account login. Available functions and features may vary by country, region, and language. May change without notice. Accuracy of results is not guaranteed.}

_{^[4] Samsung Youth survey on AI use: https://news.samsung.com/sg/samsung-insights-youths-in-southeast-asia-are-high-adopters-of-ai}

Samsung Electronics today unveiled new Flex Titanium technology for the next generation of Galaxy foldable devices. Built on seven generations of foldable innovation and engineering expertise, the redesigned display structure utilises structural and material advancements to deliver a more refined viewing experience with enhanced durability and reduced crease visibility. Made possible thanks to Samsung’s accumulated display know-how, Flex Titanium technology integrates two titanium-based components — a titanium-alloy film and a titanium plate — working together to balance slimness, flexibility and strength within the foldable display structure.

“Samsung’s strength in the foldable category comes from connecting user needs with our technologies that deliver tangible benefits in everyday life,” said Sunghoon Moon, Corporate EVP and Senior Executive in charge of the Mobile R&D Office – Hardware, Samsung Electronics. “For the next generation of Galaxy foldables, Samsung is building on years of expertise to bring display innovations into devices that enhance user experiences, anchored by exceptional viewing experiences.”

Building on Years of Foldable Experience

Samsung has played a leading role in advancing mobile display innovation and bringing it to consumers at scale through mobile devices. This legacy includes the widespread adoption of AMOLED displays in 2007 and the evolution of displays into flexible form factors.

Innovative technologies can only reach their full potential and provide meaningful user experiences through continuous refinement in real-world conditions and the foldable category is no exception. Across seven generations of Galaxy foldables, Samsung has listened closely to consumer feedback. This has given the company a deep understanding of what users expect from the category: a larger, more immersive viewing experience with less visible crease — without compromising durability or portability.

To meet these expectations, Samsung had to rethink how foldable displays are constructed by bringing together breakthroughs in technology, materials and mechanical engineering. The result is the latest milestone in foldable display innovation: Flex Titanium technology. By successfully integrating display innovation with device engineering, Samsung will continue to shape the direction of the mobile industry and deliver standout user experiences.

Flex Titanium: Next-Level Viewing

To create a display that provides an immersive viewing experience while maintaining its ability to withstand everyday use, Samsung took a new approach to structural design. This required a material strong enough to withstand external shock, flexible enough to endure repeated folding and thin enough to fit within a refined device structure. Balancing all three factors was essential to advancing foldable displays — and titanium offered the right mix.

Known for its resilience and strength, titanium has been used in some of the most demanding applications, including satellite antennas and the wheels of a Mars rover. While its strength makes titanium a dependable material, it also presents significant engineering challenges when applied to the thin and flexible structure of a foldable display due to its stiffness. Drawing on its expertise, Samsung has integrated titanium into two key components: a titanium-alloy film and a titanium plate.

The titanium-alloy film is a component that supports the display from within, sitting below the OLED panel. Compared with polymer film, it provides 20 times greater mechanical stiffness. A precision rolling process makes the material exceptionally thin — measuring roughly one-third the thickness of an average human hair — enabling a slimmer display panel.

Below this sits a robust titanium plate, a flexible structure that supports the display module from beneath. It allows tighter bonding with the display module by eliminating air gaps between the module and the adhesive on the plate through advanced hole processing technology. This new structure provides more stable support underneath the display when unfolded while retaining the flexibility needed to accommodate repeated folding.

Furthermore, by integrating a high-resolution architecture and next-generation organic materials, the new display delivers ultra-vivid display resolution while reducing power consumption — delivering a dramatic boost in overall power efficiency.

“By introducing sophisticated micro-patterned holes to the folding section of the titanium plate, we have successfully secured flexibility with robust durability,” said Kyung-Jin Yoo, EVP and Head of Mobile Display Product Development Team, Samsung Display. “Combining high-resolution display architecture with new organic materials that maximize power efficiency, we will further strengthen the competitiveness of next-generation Galaxy foldable devices.”

Together, these advancements enable a strong foldable display that maximizes content immersion on a seamless screen and reduces crease visibility — all while keeping it slim. By balancing strength, flexibility and structural stability, Samsung continues to set the bar for foldable displays.

The new Flex Titanium technology will debut with Samsung’s next-generation Galaxy foldable devices. Further details will be unveiled at Galaxy Unpacked.

Simply wearing the new Galaxy Watch is all it takes to experience a whole new level of effortless wellness. Galaxy Watch works continuously in the background, making comprehensive healthcare a seamless part of your daily routine. Powered by all-new internal components and enhanced battery life, the upcoming Watch is built to track your health for longer and with greater accuracy.

Galaxy Watch has always understood us in ways we can’t always see — tracking how we rest, move and sleep. Now enhanced with intelligent, AI-driven insights, it is evolving to help us better understand and proactively manage our health in real time.

Join us for Galaxy Unpacked on 22 July at 9:00PM SGT as we introduce the next evolution of Galaxy Watch. Discover how the new Galaxy Watch empowers you to take control of your wellness and live a healthier life within a connected AI ecosystem.

Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.

A show may begin with a clip, a trailer shared in a group chat, or a recommendation that arrives mid-scroll. This is not fragmentation. It is how modern viewing works. The more interesting question is not how many screens we use, but what each screen does best, and why despite the plethora of display options made available to consumers, the TV continues to hold a special place in how people experience entertainment at home.

According to Samsung’s 2025 Southeast Asia and Oceania (SEAO) TV Awareness Survey^[1], 65% of the region’s consumers watch TV daily. It’s clear that even as viewing journeys happen across more screens, TV remains part of the everyday rhythm in many households.

From Discovery to Presence

Mobile plays an important role in the viewing journey. It is always within reach, making it suitable for discovery, quick viewing, social sharing, and entertainment on the go.

At the same time, some viewing moments are especially suited for the big screen as TV brings scale, comfort and shared presence to entertainment experiences at home.

For instance, watching a live sports match on the big screen can bring the excitement from the stadium into living rooms. With features like AI Soccer Mode^[2], sound and picture are optimised so viewers can enjoy every single bit of the gameday action from the comfort of their homes. This is why close to 40% of SEAO Smart TV users mirror, cast or stream from their phone to the TV1, showing how consumers value the flexibility of mobile viewing while appreciating the big screen experience.

Rather than choosing between screens, consumers are moving fluidly across them. Mobile devices offer mobility and immediacy, while TV brings scale, comfort, and presence.

A Smarter Way to Navigate Entertainment

Modern viewing no longer begins only when someone turns on the TV. It often starts elsewhere, before making its way there. The role of the Smart TV is to make that transition feel seamless, intuitive and coherent.

That is why the interface matters as much as the display. Viewers should be able to move easily between entertainment, apps and experiences.

Samsung’s One UI Tizen^[3] reflects this shift by making everyday entertainment smoother to navigate. Viewers can easily access apps, customise the home screen, stream content, and enjoy gaming through built-in smart features, creating a TV experience that feels intuitive, personal and connected. With up to seven years of OS upgrades^[4], our TVs are future-proof and kept up to date with security enhancements and performance improvements.

Furthermore, Samsung Smart TVs support the way people move between screens. They allow users to conveniently mirror mobile content on the TV, use Multi View to watch TV and mobile content at the same time, display personal photos, and use the phone as a remote control.

Where the Moment Comes to Life

Once the journey reaches the TV, the screen determines how the moment lands. This is where picture, sound and intelligence work together.

Features^[5] such as Glare Free, HDR10+, and Object Tracking Sound+ (OTS+) help shape how entertainment feels on the big screen. For instance, whether with daylight or indoor lighting, our advanced anti-glare technology reduces reflections to a barely noticeable level, so that viewing experiences stay clear, comfortable, and uninterrupted. Meanwhile, HDR10+ uncovers delicate details across deep shadows to vibrant highlights, bringing greater dimension and immersion to each scene. Additionally, OTS+ helps sound follow on-screen movement for a more immersive audio experience.

Samsung Vision AI^[6] adds another layer by enabling the TV experience to adapt more intelligently to content and environment. Through AI Customisation Mode, AI Optimised Mode and AI Sound Controller, the TV can enhance visual detail, fine-tune audio and adjust settings to better match what viewers are watching and where they are watching it.

As a result, films feel more cinematic, with light, shadow and colour carrying greater depth. Live matches feel more immediate, as motion and sound bring the room closer to the action. Gaming feels more immersive when the screen keeps pace with every moment. At its best, TV quietly enhances the experience, helping viewers stay immersed in the content and the moment.

On TV models^[7] supporting Vision AI Companion^[8], users can easily pull up related information and content recommendations, activate AI-powered picture and sound enhancements, and access AI apps and features directly on the TV with a long-press of the Home button on the remote control.

The journey does not have to end when viewing stops. Samsung’s The Frame extends the role of TV beyond entertainment by allowing the screen to remain an integral part of the room when not in use.

The Frame can display renowned pieces that transform the screen into a personal gallery, reflecting individual tastes and complementing the style of the home. Through the Samsung Art Store^[9], users can access more than 5,000 selections from world-famous artists and institutions, with collections that continue to evolve and expand across different genres and themes.

Recent collaborations include the partnership with the San Francisco Museum of Modern Art, which bring celebrated works by artists such as Diego Rivera and Piet Mondrian into the home. The Art Basel Hong Kong 2026 Collection also features works from emerging and established contemporary artists, imbuing the energy and creativity of their work into everyday living spaces.

This makes The Frame more than a screen for watching content. It becomes part of how people shape their spaces and appreciate art as another form of everyday entertainment.

The Right Screen for the Right Moment

The modern viewing journey does not depend on one screen doing everything. It is contingent on each screen playing its role at the right moment. Mobile helps the journey begin through discovery, immediacy and spontaneous moments. TV is where that journey becomes more focused, immersive and present.

In the multi-screen era, the TV complements the way we use devices. It gives entertainment a place to land and its presence can elevate a space. The journey may start anywhere and the big screen is where it all comes together.

_{^[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025}

_{^[2] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.}

_{^[3] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.}

_{^[4] Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply. Due to hardware specifications, the 7-year OS upgrades apply only to Samsung TVs released after 2023. Accordingly, support may vary depending on model, region, product launch year and other factors.}

_{^[5]Features and availability may vary by model and region}

_{^[6] Supported models may vary depending on the feature.}

_{^[7] Samsung Vision AI Companion is integrated across nearly Samsung’s entire current 2026 and 2025 TV line-up, including Micro RGB, OLED, Neo QLED, Mini LED TVs and The MovingStyle, and Smart Monitors line-up. Availability of Vision AI Companion may vary depending on market and model.}

_{^[8] Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature}

_{^[9] Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}