Samsung Electronics has announced the Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, the Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

“The Galaxy A27 5G reflects our commitment to making meaningful innovation more accessible without compromising on quality,” said Ronnie Ng, Vice President, Head of Mobile Experience at Samsung. “As mobile experiences become increasingly central to how people connect, learn and stay productive, users expect technology that is both capable and intuitive. By bringing meaningful upgrades across display, performance and Awesome Intelligence features, the Galaxy A27 5G makes everyday innovation more accessible to people.”

More Screen, Less Distraction

For smoother and more seamless viewing, the Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and centre. With a slim 7.8 mm body, the Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform^[1], the Galaxy A27 5G delivers a smoother and more  responsive experience throughout the day, whether users are switching between apps or multitasking on the go. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

The Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

With a 5,000 mAh (typical) battery^[2], the Galaxy A27 5G is designed to keep up with everyday activities, from gaming and streaming to staying connected throughout the day. Users can enjoy up to 23 hours of video playback on a full charge, while Super Fast Charging provides up to 45% charge in just 30 minutes when a quick power boost is needed.

Awesome Intelligence for Everyday Tasks

The Galaxy A27 5G introduces upgrades to its suite of Awesome Intelligence features, making mobile intelligence more accessible. Circle to Search^[3] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single gesture. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser^[4] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription^[5] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence^[6] experiences introduced earlier this year, the Galaxy A27 5G supports a choice of AI assistants, including Google Gemini^[7] and Perplexity.^[8] Deeper integration across more native Galaxy apps, including Gallery, supports faster and more intuitive everyday interactions. The Galaxy A27 5G now supports Bixby^[9] as a conversational device agent, enabling seamless control of settings and features through natural language.

The Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault^[10], the Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Local Availability

The Galaxy A27 5G is now available in Singapore in Black, Blue and Light Pink^[11]. The device is available in two storage configurations: 128GB (RRP: S$418) and 256GB (RRP: S$498).

For added peace of mind, consumers can also opt for Samsung Care+^[12], which offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

Consumers can now purchase the Galaxy A27 5G through the following channels:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee and TikTok
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)
• ZYM Mobile

Consumers who purchase the Galaxy A27 5G between 3 July and 6 August 2026 can enjoy launch offers worth up to S$116^[13], including savings of up to S$50, a 25W Power Adapter (worth S$38) and a 1-year Samsung Care+ Screen Protect plan (worth S$28), while stocks last. Offers may vary by purchase channel. Terms and conditions apply.

Specification Table

_{^[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.}

_{^[2] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.}

_{^[3] Circle to Search is a trademark of Google LLC. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.}

_{^[4] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.}

_{^[5] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com/sg}

_{^[6] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.}

_{^[7] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.}

_{^[8] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.}

_{^[9] Service availability may vary by country/service provider/language/device model/OS version.}

_{^[10] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.}

_{^[11] Colour availability may vary depending on country or carrier.}

_{^[12] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

_{^[13] This Promo is valid from 3 July 2026 12:00 a.m. to 6 August 2026 11:59 p.m. While stocks last. The products under this Promo may vary by retail outlet / platform. Each customer will be entitled to: (i) up to $50 off via e-voucher for each Samsung Galaxy A27 5G 8+256GB smartphone, purchased under this Promo; (ii) a free 25W Power Adapter (without cable) worth S$38; and (iii) one-year Samsung Care+ Screen Protect worth S$28. Not stackable with other promotions. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[14] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.}

_{^[15] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 litres of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.}

Samsung Solve for Tomorrow 2026, the highly-anticipated youth innovation competition, is back for its 10th edition in Singapore! As the world looks to navigate the uncertainties ahead, Solve for Tomorrow provides a platform for young changemakers to be equipped with the knowledge and skills to shape a better tomorrow for all. By inspiring youths in Singapore to rise up to the challenge and address key societal issues via innovation and technology, the competition encourages them to turn their creativity, ingenuity and passion into tangible solutions that can drive meaningful change in their communities.

“At Samsung, we believe that youths hold the key to shaping a better tomorrow for all. When given the right platform and opportunity to utilise their critical thinking and problem-solving skills as well as their knowledge in STEM and artificial intelligence, they have the potential to devise groundbreaking innovations that can make a positive impact on our society and the world,” said Jeffrey Hahn, President, Samsung Electronics Singapore.

He added: “Solve for Tomorrow 2026 aims to be the catalyst that inspires meaningful change and positive action among our youths. This year, we are calling for youths in Singapore to join us in igniting the change for a better future. As they come together to dream big and turn ideas into action, we believe that they will find their place in our society and be equipped to make the change that they want to see in their future.”

Bella Teo, a member of Team BuddyBot, the Grand Prize winner of the Solve for Tomorrow 2025 competition, shares her experience: “Participating in the Solve for Tomorrow competition has truly expanded our horizons. The trip to Samsung’s innovation facilities in South Korea was an eye-opening experience that taught us how innovation that combines vision, fundamental values and the desire to solve real-world problems can create long-lasting impact. Seeing Samsung’s remarkable innovation journey, as well as the passion and inventiveness of other teams, spurs us on to continue our innovation journey. I am confident that we can achieve so much more if we set our minds to it, especially with the right support, mentorship and partners.”

Solve for Tomorrow 2026 will provide the opportunity for youths to develop interdisciplinary skills like critical thinking, problem-solving capabilities, as well as to expand their Science, Technology Engineering and Math (STEM) and AI knowledge, elevating their potential while preparing them for the workforce.

Ignite the Change Together for a Better Future

Samsung has identified four key themes for this year’s competition, to encourage submissions that can shape a better future for Singapore in 2026. Participants can develop their ideas around these themes:

	1. Environmental Sustainability   Climate change is one of the most critical challenges of our time, and each person has a role to play in shaping a more sustainable future. Whether it’s conserving energy, reducing resource consumption, or improving recycling efforts, your actions can make a real difference. This is your moment to innovate, take action, and help build a better future for your nation and the world.
	2. Sport, Health and Technology   Health is the foundation for a fulfilling and productive life—and innovation can make it more accessible for everyone. In a fast-changing world, sport and technology play a powerful role in supporting physical, mental and emotional well-being. By making it easier to stay active, reduce stress and build healthier lifestyles, your ideas can drive lasting impact for those around you.
	3. Inclusivity and Social Harmony   Our society is constantly evolving, and everyone has a role in shaping a more inclusive and harmonious future. From creating solutions that remove existing barriers for people with disabilities, to fostering social inclusion for disadvantaged communities, you have the opportunity to make an impact by building a Singapore where everyone feels at home.
	4. Trust, Security and Privacy   As AI reshapes our world, it presents powerful opportunities as well as new responsibilities. Building trust in the AI era requires a strong commitment to security, fundamental respect for privacy, and the skills to optimise the technology safely. By empowering society with these foundations, we can unlock innovation while shaping a secure and inclusive digital future for all.

Call for Entries Now Open, Ends 18 September 2026

From now till 18 September 2026, students can submit their entries for the competition by forming groups of two to four and submitting their innovative ideas or solutions on the Solve for Tomorrow 2026 website.

• Eligibility: Full-time students aged 12 to 18 years old, enrolled in a secondary or international school in Singapore, including:
  • Secondary 1 to Secondary 5 students if they are enrolled in the following schools:
    • Government schools (including autonomous schools)
    • Government-aided schools (including autonomous schools)
    • Independent schools
    • Specialised independent schools (SIS)
    • Specialised schools
    • Special education (SPED) schools
  • Secondary 1 to Secondary 4 students if they are enrolled in IP (Integrated Programme) secondary schools with 6-year IP programmes.
• • Students studying in equivalent levels in International Schools in Singapore

The top three teams will receive the following prizes:

• First Prize Winning Team
  • S$10,000 worth of Samsung products
  • S$7,000 cash prize
• Second Prize
  • S$6,000 worth of Samsung products
  • S$4,000 cash prize
• Third Prize
  • S$3,000 worth of Samsung products
  • S$2,000 cash prize

For more information visit the Solve for Tomorrow 2026 website or reach out to the organising team at samsungsolvefortomorrow@infom.asia.

Back in the early 2000s, the idea of a folding smartphone sounded like science fiction. It was almost unimaginable, how would a touchscreen even bend? Wouldn’t it just snap or break after a few flips?

Fast forward to 2019, Samsung did just that. When the first Galaxy Fold was introduced, it did more than launch a new device — it opened a new chapter in mobile technology. At a time when most smartphones had similar designs, Samsung took on one of the industry’s most complex engineering challenges: creating a phone that could transform from a compact handheld device into an expansive, tablet-like one.

Since then, the Galaxy Z Series has become a showcase of Samsung’s ability to turn bold ideas into everyday experiences enhanced by innovation. From the book-style Galaxy Z Fold to the pocketable Galaxy Z Flip — and now the multi-folding Galaxy Z TriFold — Samsung has consistently reimagined what a smartphone can be.

With every generation, the formula got sharper –

• Tougher hinge: Refined folding mechanism and strengthen durability
• Sleeker form factor: Reduced thickness and weight, while increasing endurance and maximising screen utility
• Personalised experiences: New AI-powered experiences that made foldables more practical, personal and powerful

Here’s a walk-through of the evolution of Galaxy Z Series Foldables, and how it has evolved to meld innovation with form factor, to fit users’ ever-changing lifestyles.

2019: The Galaxy Fold ushers in a new chapter in smartphone innovation                

A phone that unfolds and folds. The original Galaxy Fold introduced a fundamentally different way to use a smartphone. By applying a never-before-seen hinge technology, Galaxy Z Fold users were able to move between a compact screen which felt familiar, and a large, unfolded screen that provided a large canvas for multitasking and productivity.

2020: Galaxy Z Flip offers new foldable experience

The pocketable Galaxy Z Flip was released one year after. It was a device that folded effortlessly in half and could stand upright on its own, reminiscent of a pocket cosmetics case. It was also the first foldable with a folding glass screen (utilising Samsung’s proprietary Ultra Thin Glass), which enabled the production of this new form factor.

2020: A Hideaway Hinge creates new Flex Mode experiences

In 2020, the Galaxy Z Fold 2 and Z Flip featured a Hideaway Hinge design, which seamlessly connected the body of the smartphone while supporting stable folding and unfolding. This resulted in Flex Mode, where users can securely fold, angle and position their devices, which was helpful for taking hands-free photos or making video calls.

Flex Mode also automatically divides the screen into two when the device is folded. In collaboration with various partners, Samsung was able to enhance the usability if this feature. For example, in the Camera App, users could preview the viewfinder on the top while adjusting the camera modes or lenses on the lower half of the screen.

2021: Making the Galaxy Z Fold3 and Z Flip3 more durable

Foldable devices are more exposed to environmental elements, especially at the hinge. The Galaxy Z Fold3 was the first foldable to be water resistant, with waterproofing technology applied to the outer part of the display and the hinge.

The hinge was further enhanced through the use of corrosion-resistant materials, and other design enhancements were introduced to prevent liquid from entering the device.

The Galaxy Z Fold3 used Armor Aluminium for an even thinner and lighter form factor, but it also helped to withstand shocks and reduces the risk of deformities or scratches.

The Galaxy Z Flip3 also offered improved durability and water resistance through an Armor Aluminium exterior, and Corning® Gorilla® Glass Victus®, safeguarding users’ smartphones for any condition. A new protective film placed on the main display improved durability compared to the previous generation. The Galaxy Z Flip3 was also the first in the Galaxy Z Series Foldable line-up to be equipped with IPX8 water resistance — breaking new ground and granting users peace of mind.

2022: A refined Galaxy Z Fold4, and a bespoke Galaxy Z Flip4

Redesigned to be 21% lighter than the Galaxy Z Fold3, the Galaxy Z Fold4 prioritised a refined experience that feels lighter and easier to grip. This was possible through a redesign of the hinge motion, which reduced the weight, thickness and number of parts, while improving the device’s resilience.

And to address consumers’ desire for personalisation, the Galaxy Z Flip4 Bespoke Edition created new opportunities to express individuality. With 75 potential combinations, they could make their very own Galaxy Z Flip4 from a combination of five glass colours, including Yellow, White, Navy, Khaki and Red, and three frame colour options, including Silver, Gold and Black.

2023: An ultimate self-expression tool is born with Galaxy Z Flip5

The Galaxy Z Flip5 introduced the new Flex Window – a full cover screen that offers greater usability even before unfolding the phone.

The Flex Window allows users to easily check and control Widgets, including weather, stock market, music and other apps. The wider Cover Screen and fully accessible QWERTY keyboard make checking and responding to phone calls and messages even easier.

The new Flex Window found on Galaxy Z Flip5 provides an innovative, versatile camera experience. To snap a selfie with the rear camera, users can conveniently check their smile on the Flex Window before capturing stunning, hands-free photos from creative angles before correcting the colour and tone. The camera-stabilising Super Steady feature also ensures that users take smooth shots on the go. With improved Nightography capabilities to optimise photos in low lighting and digital 10X zoom, users can unleash their creativity anywhere, anytime and at any angle.

2024: A slimmer, AI-packed foldable

2024 was the first year Galaxy AI was introduced. Built on the foundation of Samsung’s history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity.

Galaxy Z Fold6 and Z Flip6 brought together AI and a more refined design that made it even more comfortable for users to operate. Galaxy AI features such as Note Assist, Sketch to Image and more offers consumers access to easy productivity and creativity tools that significantly reduces time spent on menial tasks like notes taking or brainstorming.

Through Samsung’s longstanding partnership with Google, the new Galaxy Z Fold6 and Z Flip6 offered consumers an AI-powered assistant that could help address everyday queries.

AI also extended to the ways consumers could customise their phones. Photo Ambient on the Galaxy Z Flip5 allowed users to have wallpaper that changes in real-time based on the time and weather.

2025: Raising the bar for foldable smartphones

In 2025, Samsung delivered its thinnest and lightest Galaxy Z Fold to date^[1]. The Galaxy Z Fold7 carried “Ultra” features with Galaxy  S Series’ pro-grade experience, starting with a 200MP wide-angle camera, a first in the Galaxy Z Series.

The Galaxy Z Fold7 is 8.9mm thick – almost half the thickness of the original Galaxy Fold and weighs just 215 grams (or the weight of a block of butter). It is even easier to operate with one hand, and have quick actions via the Cover Screen.

It also carried AI-powered experiences with the integration of Gemini Live, as well as Now Bar and Now Brief, which helps consumers stay on top of their day, or even be a helpful assistant to address their questions.

With the Galaxy Z Flip7, an edge-to-edge FlexWindow was introduced where consumers can see a summary of updates or address quickly messages with suggestions. The 50MP wide and 12MP Ultra-Wide lens also help consumers to capture important moments with clarity. This includes taking a high-quality selfie, right from the cover screen.

2025: A new foldable entrant enters – the Galaxy Z Trifold

Samsung introduced a new foldable form factor – the Galaxy Z Trifold. The unique multi-folding experience uses an inward-folding design to protect the main display against unforeseen incidents.

But beyond the unique form factor, the Galaxy Z Trifold has a 10” screen (when unfolded), perfect for cinematic content or multi-tasking. In fact, the Galaxy Z Trifold performs like three 6.5-inch smartphones, empowering users more room to multitask.

It goes without saying the hinge on the device has undergone rigorous testing, as Galaxy Z TriFold’s main display undergoes a 200,000-cycle multi-folding test — equivalent to folding the device approximately 100 times a day for five years, along with a series of scenario-based evaluations.

The Galaxy Z Trifold was initially sold out in Singapore as early adopters wanted a piece of the innovation.

2026: What’s next for Samsung Galaxy Z Series?

The evolution of the Galaxy Z Series reflects Samsung’s long-term commitment to meaningful innovation. What began as a bold rethinking of the smartphone, has become a steadily refined platform for productivity, creativity and mobile freedom.

Each generation has solved a different challenge: making the hinge smoother and more durable, the body thinner, the display stronger, the experience more versatile and the device more intuitive.

So, what’s next for Samsung’s Galaxy Z Fold and Flip smartphones?

You’ll have to wait just a little longer. But if history has taught us anything, it’s that there’s always another side waiting to be discovered.

_{^[1] Weight may vary by country or region. The thickness of Galaxy Z Fold7 when unfolded does not include the frame of the Main Screen.}

Designed to seamlessly blend art, technology and design, the 2026 Samsung The Frame Pro and The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.

Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame Pro and The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.

1. A Personal Gallery with World-Renowned Art

Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.

According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey^[1], 78% of regional consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame Pro and The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:

• The Samsung Art Store features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with Moomin and Art Basel 2026.
• Art Store Streams^[2] deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.
• The new The Frame 98” bring a new scale of immersion with its majestic screen, transforming living spaces into private galleries.

2. Premium Entertainment for Every Home

While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 76% of consumers aware of The Frame associate it with exceptional picture quality, while 75% view it as a premium and high-end TV.

The 2026 line-up delivers on these expectations through a combination of advanced display technology and intelligent experiences.

Exceptional Picture Quality

• Neo QLED 4K and Neo Quantum HDR on The Frame Pro bring every image to life with brilliant colour, remarkable depth and ultra-precise contrast.
• Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
• Real Quantum Dot technology that produces more vibrant, true-to-life colours.

Smarter Viewing with Samsung Vision AI Companion

Beyond picture quality, The Frame Pro and The Frame are equipped with Samsung Vision AI Companion, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.

Through a dedicated AI button or a long-press of the Home button^[3] on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.

Designed for Art and Entertainment

Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.

• Glare Free display^[4]keeps distractions to a minimum, reducing reflections while preserving vivid colour and brightness.
• Q-Symphony, which synchronises compatible Samsung TVs and soundbars for richer audio experiences.
• Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries^[5], allowing users to enjoy diverse content at no additional cost.

3. Designed to Elevate Every Living Space

A television is more than an entertainment device these days, it is also part of the home’s overall design. 75% of consumers familiar with The Frame associate it with an elevated look and feel. Designed to complement modern interiors, the TVs seamlessly blend form and function through:

• Modern Frame Design that resembles a framed artwork.
• Customisable magnetic bezels^[7] that snap on easily to suit different interior styles and personal preferences.

With the Wireless One Connect^[8], The Frame Pro connects wirelessly to a separate box that can be placed up to 30 feet away from the TV, keeping cables out of sight and creating a cleaner, more refined set up.

Both TVs can also be mounted nearly flush against the wall using Samsung’s Slim Fit Wall Mount, helping it resemble a framed artwork rather than a traditional television.

Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame Pro and The Frame are designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.

The latest models are now available in Singapore. Visit https://www.samsung.com/sg/lifestyle-tvs/the-frame to explore the full lineup, including available sizes, customisable bezel options and the latest promotions. 

_{^[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199)}

_{^[2] Availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artworks delivered is subject to change without notice.}

_{^[3] Users will need to review and accept the Privacy Notice the first time they use the service.}

_{^[4] Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.}

_{^[5] Samsung Account required. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections available. Channels may vary by location and are subject to change.}

_{^[6] Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)}

_{^[7] Customisable Frame sold separately. Supported Customisable Frame line-up may vary by country.}

_{^[8] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.}

For anyone who relies on wireless earbuds on a daily basis, struggling to be heard on a phone call can be an all-too-familiar frustration. Whether you’re navigating a busy street or just dealing with ambient chatter, background noise can make clear communication nearly impossible.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. The first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What is Sensor Fusion and How Is it Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much further from your mouth than a phone’s microphone, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung engineered an environment-aware Sensor Fusion technology^[1]  for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognise and adapt to the surrounding environment.

Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is the Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modelled loosely on the structure of the human brain — serves as the core noise reduction technology within Buds4 Pro’s sensor fusion architecture. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimised its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Buds4 Pro analyses past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Buds4 Pro continuously analyses signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Buds4 Pro’s superior DNN-powered voice clarity is truly maximised when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz to deliver exceptionally rich and natural voice quality.

How was Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Buds4 Pro delivers exceptional call quality in the real world, Samsung brought the real world into the lab using massive wind generators to recreate acoustic scenarios based on actual location recordings.

This image is AI-generated and is for illustrative purposes only. It depicts a lab used to test the technology behind Galaxy Buds4 Pro’s crystal-clear calls

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate sensor fusion technology with highly optimised algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

^[1] Supported on Galaxy Buds Live and subsequent models. 

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & 2026 MARVEL. ©2026 CPII & TSG

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology helps people stay close to those who matter most. It celebrates the importance of human connection and self-expression, bringing together Samsung’s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world’s most iconic heroes.

“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.

Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues, popular creator videos — keep your eyes peeled!

Learn more about the latest Galaxy innovations keeping your favourite heroes connected at Samsung.com/sg/ and don’t miss Sony Pictures’ Spider-Man: Brand New Day exclusively in theatres 30 July 2026.

About Sony Pictures’ Spider-Man: Brand New Day
It’s a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves – a powerful villain no one can even see.

The world may have forgotten Peter Parker, but he hasn’t forgotten them.

Directed by Destin Daniel Cretton, the film is written by Chris McKenna & Erik Sommers and Justin Kuritzkes. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko, serving as producers are Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad, and Rachel O’Connor, p.g.a. Executive producers are Louis D’Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo. Credits not final.

Securing computational design data through 4D scanner

Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximising overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyse hundreds of thousands of quantitative and qualitative data points to generate, test, and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract—like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

Federico Casalegno, EVP and Head of the Samsung Design Innovation Center

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimise experiences for Samsung’s wearables, particularly the Galaxy Buds4 Series.

1. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles—always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative, and more productive lives, while building a better future for all and preserving the environment. To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics, and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

At SDIC, design is combined with AI, data, and computing to achieve maximum comfort for wearable devices.

2. What exactly is computational design, and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose. Computational design is how we bring this philosophy to life—it is the process of harnessing the immense power of AI, data, and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 and Galaxy Buds4 Series.

The computational design process involves various state-of-the-art testing equipment, including 4D scanning.

3. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximising the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalised datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

4. Tell us in detail how the computational design process works in the lab, and how it was implemented in the Buds4 series.

Our computational design process relies on three elements: real people, digital twins, and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analysed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head^[1] and refine the angle of rotation—minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

5. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung, and our team has developed several specialised AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy—key factors that elevate both the user experience and product performance.

Samsung’s lineup of wearables, such as Galaxy Buds4, Galaxy Watch8, and Galaxy Ring, all incorporate computational design in its development process.

6. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximise wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

_{^[1] Galaxy Buds4 only}

The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Singaporean Households

	1. Movie Night: When Performance Comes to life   When expectations rise, so must streaming quality. Picture clarity, colour accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic colour gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid colour and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.Beyond on-screen performance, Samsung’s Vision AI Companion[3] — a multi‑agent platform combining Large Language Model-powered intelligence with Bixby to support natural conversations enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of respondents who are aware of The Frame expressed a preference for its design[1].
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[4] — giving users the choice to select pieces from a curated selection of world-renowned artwork from the Art Store[5] . Paired with a refined, Modern Frame Design and Glare Free screen, premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console — making responsiveness and picture precision key considerations at purchase[1].
Designed for This Moment excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites and lively colours, every scene stays crisp and focused — even in darker, more intimate settings. Built for ultra-smooth gameplay, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast‑paced action.

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know? Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase[1].
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive — placing you right in the heart of the stadium while you lounge on your couch. AI Football Mode[6], available on the 100″ M90H, M75H, as well as other selected Samsung AI TVs like the, QN70H, and more, delivers a more exciting gameday experience with optimisation of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[7] lets you personalise your listening experience – adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you.

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

_{^[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.}

_{^[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[3] Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature}

_{^[4] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.}

_{^[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

_{^[6] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.}

_{^[7] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.}

Samsung Electronics today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting 8 June, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update^[1] makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental conditions more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

 Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialling up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

_{^[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung Account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.}

It’s every traveller’s worst nightmare and yet such accidents are more common than you think. According to Samsung Care+^[1] data, claims submitted in July and August were 30% higher than the annual average^[2]. With your phones holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-ender.

Accidental damages during travel can cause a stressful situation.

That is, unless you have Samsung Care+. Here’s how the comprehensive care service helps keep your devices protected throughout the vacation, giving you peace of mind throughout your trip.

Reliable Support Across Major Destinations

First things first, there’s no need to panic or cancel travel plans. Samsung Care+ offers comprehensive coverage both at home and abroad^[3] through a network of Samsung-authorised service centres across major cities worldwide. Whether you’re in London, Seoul, Los Angeles, or Barcelona, your protection travels with you.

Samsung Care+ users can receive professional care through nearby Samsung-authorised service centres both at home and abroad.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. That’s why Samsung Care+ is designed to get you quickly back on track through its streamlined claims process, helping you save time.

• No Complex Paperwork: You can get support through a clear, easy-to-follow system without complicated paperwork.
• Priority Queue^[4] Access: Once enrolment is verified, you’ll receive support with clear guidance.

Within minutes of arriving, your repair is authorised and underway to ensure minimal disruption to your vacation.

Professional Service by Certified Technicians

Once the device is submitted for repair, Samsung-certified technicians take over. These professionals, who know Samsung Galaxy devices better than anyone, only use genuine parts. This ensures repairs go beyond fixing visible damage, returning devices to optimal condition so they maintain their performance and value.

All repairs are handled by certified experts using original parts.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ gives you complete peace of mind throughout your trip so you can focus on creating lasting memories.

Samsung Care+’s comprehensive coverage offers peace of mind for Galaxy users.

_{^[1] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required.}

_{^[2] Based on Samsung Care+ claims submitted in 2025.}

_{^[3] When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

_{^[4] Availability may differ by country. Please contact the visiting country/region’s local customer service centre in advance for service availability.}