For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras, and smarter ways to stay connected. Now with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On 9 July 2025, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration.

The event will be streamed live from 9 July 2025, 10PM SGT on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.

Seeing 7s?

Interested consumers and Galaxy fans can register their interest here and enjoy $77 off their next Galaxy from 9 July 2025. They can also stand the chance to be one of 77 lucky weekly winners of $77 Trip.com flight vouchers. Terms and conditions apply.

Stay tuned and make sure to visit news.samsung.com/sg for all upcoming teasers, trailers and updates ahead of Unpacked 2025.