Consumers can personalise their Samsung devices with custom designs and connected experiences

Singapore, 14 July 2022 — Samsung Electronics Singapore today announced the launch of #YouMake, a campaign that empowers consumers to personalise their Samsung devices across its mobile, home appliances and TV line-up.

Consumers can look forward to customising their Galaxy S22 series 5G smartphones, Galaxy Tab S8 tablets, Galaxy Z Flip3 5G, as well as BESPOKE refrigerators with one-of-a-kind designs¹ by local artists and designers via #YouMake.

“Technology and innovation are powerful enablers in daily life. Beyond functionalities, we know that our consumers also want the seamless connection of the devices and appliances they own. #YouMake allows consumers to express their individuality with our products – be it by personalising the aesthetics of the products they own or the ability to create connected experiences that meet their lifestyle needs. It is a step forward in our user-centricity approach, #YouMake your own design and experience. We hope that #YouMake is a start in making technology more personable and intuitive,” said Mark Kim, President, Samsung Electronics Singapore.

#YouMake builds upon the popularity of Samsung’s personalisation campaigns, which include BESPOKE Creators Collection and #YouMake your Galaxy ² for BESPOKE Refrigerators range and Galaxy Z Flip3 5G respectively. Both campaigns had received over thousands of contest entries, and an encouraging amount of customisation requests from existing Samsung users, which paved the way for the launch of #YouMake in Singapore.

Bespoke designs for inspired experiences

As part of the launch, Samsung Singapore has partnered with local creative studio Tell Your Children; celebrated pioneer artist Goh Beng Kwan; illustrators Grace Ciao and Michael Mindflyer, local artiste Chen Xi for Nekolour, as well as accessories brand Sidersonline for exclusive designs.

While the designs reflect differing artists’ styles and inspirations, they all carry the common thread of spreading positivity through their artwork.

1 Details in Appendix
2 Previously referred to as the “Inspired by You” campaign. Service will be launched at a later date. Consumers are encouraged to visit https://www.samsung.com/sg/youmake/ to find out more

“We are delighted to be partnering with Samsung once again for #YouMake, where we hope to inspire and spread positivity with ‘It’s a Good Day to Have a Good Day’. We know that art has the power to spark conversations as well as inspire, and we hope that our design for the campaign can help inspire conversations and ideas among consumers who are big on self-expression, as well as serving as a reminder to appreciate the simplest things in life,” said Deon Phua of Tell Your Children.

In addition, customers who own selected BESPOKE refrigerators can customise their fridge with their preferred colours and finishes, or even adorn the panels with their own artwork. They can also choose from existing artworks from the BESPOKE Creators Collection, which includes six, one-of-a-kind designs from local interior design firm ROOOT Studio, artist  Candice Phang, and winning designs from the #BESPOKEDesignedByYou contest.

Consumers can also look forward to more exciting, customisation options for selected Samsung devices and home appliances, including: custom Commune bezel³ for The Frame, more colour options – such as new skin colours for The Freestyle, as well as more creators coming onboard to offer an expanded range of #YouMake designs.

3 Expected availability; end of Q3 2022

Personalised experiences for all lifestyles with #YouMake

Beyond customisation, #YouMake also offers Samsung consumers a platform to learn how they can create curated experiences for their specific work and life demands.

For example, consumers can create a connected experience for their hybrid work arrangements with their Galaxy S22 smartphone, that can be easily paired with their Galaxy Tab S8 5G and Samsung Smart Monitor for seamless content sharing, or even video conferencing on a larger screen.

For individuals who want to create a truly immersive experiences for their downtime at home, they can connect their Galaxy S22 to The Freestyle using Tap View to fully utilise the UI of a Samsung Smart TV. With 360-degree surround sound that fills up the entire space, you can enjoy truly high-quality sound from anywhere.

And for families building a bespoke home, they can choose to personalise the look and feel of their interior with the Bespoke Refrigerator, and make their living spaces more personable by displaying their favourite photos with The Frame, or choose from a selection of curated, world-class selection of art pieces with Art Mode.

The opportunities are endless and will continue to grow with the expansion of Samsung’s product and solution portfolio.

To learn more about #YouMake, visit https://www.samsung.com/sg/youmake/

Appendix: #YouMake Creators

Samsung has partnered with six local artists and designers to put their touches on selected covers for Galaxy S22 Series 5G smartphones, Galaxy Tab S8+/S8 tablets, Galaxy Z Flip3 5G, as well as BESPOKE refrigerator:

Tell Your Children (@tellyourchilden)	Artwork: It’s a Good Day to Have a Good Day   “At Tell Your Children, we love taking any chance we get to spread a mindset of positivity and good vibes with our art. In a post-pandemic world and with the current state of the world, there is a need for hope and for a grateful outlook on life — even on the simplest of days and in the smallest of things. With this in mind, we sought to create an artwork that depicted an enjoyable day, with light-hearted characters going about their activities, each pursuing their own lives. We hope for the piece to inspire a sense of good hope and bring positivity to the everyday”. Available for ·        Galaxy S22 Series 5G Clear Standing Cover ·        Galaxy Tab S8+/S8 Protective Standing Cover ·        Galaxy Tab S8+/S8 Note View Cover ·        Galaxy Z Flip3 5G Clear Cover with Ring ·        BESPOKE refrigerator
Goh Beng Kwan	Artwork: Neon Lights   Neon Lights is created by Mr Goh Beng Kwan, a Singapore Cultural Medallion artist with more than 60 years of experience, to symbolise the excitement and vibrancy of a Singapore city night life. Using layers of brightly coloured paper, this artwork is a kaleidoscopic composition of abstract shapes and lines in a myriad of colours.   Available for ·        Galaxy S22 Series 5G Clear Standing Cover ·        Galaxy Tab S8+/S8 Protective Standing Cover ·        Galaxy Tab S8+/S8 Note View Cover ·        Galaxy Z Flip3 5G Clear Cover with Ring
Grace Ciao (@graceciao)	Artwork: Just Bloom   “We feel all kinds of emotions every day, from happiness to sadness and frustration to anger. As an artist, I hope that my art can uplift others when they feel down. These little pick-me-up flowers could be useful when one needs them the most. I’d like to forward positivity through my art and hope that my recipients spread the same joy to the people they meet.”   Available for ·        Galaxy S22 Series 5G Clear Standing Cover ·        Galaxy Tab S8+/S8 Protective Standing Cover ·        Galaxy Tab S8+/S8 Note View Cover ·        Galaxy Z Flip3 5G Clear Cover with Ring
Michael Mindflyer (@mindflyer)	Artwork: Mind Farm Dreams   “What is imagination? How do you nurture it? If imagination is a farm – is this what it will look like? A galaxy of bubbles and spiralling tubes and nodes? Every day, we feed our mind so that ideas can germinate and grow. Each precious thought capsule is a portal to a new invention or experience. Imagination knows no bounds- here is a canvas to inspire you to push your creativity to the next level and beyond.”   Available for ·        Galaxy S22 Series 5G Clear Standing Cover ·        Galaxy Tab S8+/S8 Protective Standing Cover ·        Galaxy Tab S8+/S8 Note View Cover ·        Galaxy Z Flip3 5G Clear Cover with Ring
Chen Xi (@chxnxi | @nekolour)	Artwork: Neko-nnect   “Nekolour was created with the intention of bringing good vibes – just like how our furry friends – cats and dogs – bring people together, as well as happiness as they recharge our souls with their wholesomeness. I also designed this cover in hope that it will bring you good luck and protect you against any harm!” Available for ·        Galaxy S22 Series 5G Clear Standing Cover ·        Galaxy Tab S8+/S8 Protective Standing Cover ·        Galaxy Tab S8+/S8 Note View Cover ·        Galaxy Z Flip3 5G Clear Cover with Ring
Sidersonline (@sidersonline)	Artwork: Gems of Life “Many of us grew up with the colourful iced gem biscuits, which is one of Singapore’s most iconic and nostalgic tidbits. We wanted to add our creative twist to create a design that was relatable, and hence we added faces to the gems. Look closer and you’ll see each coloured gem representing a different emotion. Emotions, regardless of whether positive or negative, are part of the ‘gems’ that make up our life’s journey. We hope that our art piece can convey the beauty of life’s daily emotions through the varying colours of the iced gem biscuits and be a reminder that it’s ok to feel different things every day.”   Available for ·        Galaxy S22 Series 5G Clear Standing Cover ·        Galaxy Tab S8+/S8 Protective Standing Cover ·        Galaxy Tab S8+/S8 Note View Cover ·        Galaxy Z Flip3 5G Clear Cover with Ring