6G – Samsung Newsroom Singapore

Samsung Electronics Ranked as a Top Five Best Global Brand for the Fourth Consecutive Year

Tue, 21 Nov 2023 14:37:30 +0000

Samsung achieved $91.4 billion in brand value and is highly recognized for promoting a consistent customer experience strategy and leading future technologies such as 6G and AI

Samsung Electronics Co., Ltd. today was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.

Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

Camera innovation of the Galaxy S23 series based on customers’ insights
Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category
Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners
Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds
The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN
Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators
Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED
Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services
Enhancing accessibility through Relumino Mode^[1] and RNIB(Royal National Institute for Blind People) partnerships

Home Appliances

Maintaining global leadership in major home appliance categories such as refrigerators and washing machines
Enhancing user experience throughout product life cycle based on customer insights
Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.

Semiconductor

Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership
Strengthening partnerships in high growth areas such as AI and automotive
Expanding Exynos applications into wearables and 5G
Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers
Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

^{[1] Relumino Mode: a viewing mode designed to augment the visual capabilities of those with low vision, highlighting specific parts of videos such as contrast, color and sharpness}

Samsung Electronics Unfolds the Next Generation Communications Technology at the First Samsung 6G Forum

Fri, 13 May 2022 16:12:41 +0000

Samsung Electronics announced that the company hosts its first-ever Samsung 6G Forum (S6GF) online today.

Under the theme of ‘The Next Hyper-Connected Experience for All.’, the forum is divided into two sessions and broadcasts live online via Samsung’s YouTube channel. Each session consists of talks by experts from academia and industry specializing in next-generation communications technologies, followed by a panel discussion.

“We envision that 6G will provide ultimate experiences for humans and everything through the next level of hyper-connectivity, and this idea serves as the foundation of our 6G vision,” said Sebastian Seung, President and Head of Samsung Research.¹ “We believe that it is the right time to start preparing for 6G. Shaping 6G will require many years, as we have seen with previous generations, and will need lots of discussion and collaborations among players in industry and academia.”

Morning Session — 6G Air Interface

The morning session is held under the theme, ‘6G Air Interface’. In this session, Jeffrey Andrews, Professor at the University of Texas at Austin gives a keynote speech, titled ‘Deep Learning in the 6G Air Interface’, highlighting that deep learning (DL) will be a key technology enabling 6G, which can provide important advances at many layers of the air interface.

Following the keynote speech, Charlie Zhang, Senior Vice President (SVP) at Samsung Research America, Takehiro Nakamura, SVP and General Manager at NTT DOCOMO and John Smee, SVP of Qualcomm Technologies, Inc. give in-depth expert talks.

SVP Charlie Zhang of Samsung Research America makes a presentation on ‘Radio Technology Evolution for Beyond 5G and 6G’. He presents that while 6G technologies are still in their early days, a few emerging directions are taking shape and gaining momentum in academia and industry alike, including the support of a new spectrum such as upper mid-band in the range of 7-24 GHz and Terahertz (THz) band, novel antenna technologies, the evolution of duplex technology and network topology, spectrum sharing, Artificial Intelligence (AI) as a native part of the protocol design, etc.
SVP Takehiro Nakamura of NTT DOCOMO talks on ‘5G Evolution and 6G’, highlighting the research focused on technologies and services for 5G evolution and 6G is accelerating throughout the world. SVP John Smee of Qualcomm Technologies, Inc. talks about ‘Driving Air Interface Innovation Toward 6G’, emphasizing the advanced wireless research and development along multiple vectors that will bring disruptive innovations and push technology boundaries to enable new and enhanced user experiences with 6G.

Following the presentations, Juho Lee, Fellow at Samsung Research, leads a panel discussion on 6G RAN technology. Afterward, Sunghyun Choi, Executive Vice President (EVP) and Head of Advanced Communications Research Center at Samsung Research, shares Samsung’s progress in 6G research along with demo videos.

Afternoon Session — Intelligent Network for 6G

The afternoon session goes under the theme, ‘Intelligent Network for 6G’. Tarik Taleb, Professor at University of Oulu, Finland, starts off with a keynote speech regarding ‘6G Networking — The Journey Towards a Novel Vision of “Service of Services”’. He highlights that AI, Network Function Virtualization, Software-Defined Networking and Edge/Cloud computing brought significant benefits in terms of reducing expenditure and operational costs, flexibility in deployment and faster time to market, and mentions that 6G will likely enable a new breeze of cloud-native mobile networking.

Following the keynote speech, Seungjoo Maeng, Master at Samsung Electronics, Byonghyo Shim, Professor at Seoul National University and Shi Jin, Professor at Southeast University, China deliver in-depth expert talks.

Master Seungjoo Maeng of Samsung Electronics talks about ‘Challenges in Applying AI/ML Technology to Improve Performance of Mobile Communication Systems’, highlighting the challenges in applying AI and ML (Machine Learning) to improve the performance of wireless mobile communication systems and how to solve them.

Professor Byonghyo Shim of Seoul National University gives a talk on ‘Deep Learning-Aided Mobile Detection and Beamforming for mmWave and THz Communications’, presenting the new paradigm to control mmWave and THz communications based on DL. Professor Shi Jin of Southeast University, China introduces ‘Deep Learning-based CSI Feedback in Massive MIMO Systems’, discussing challenges and potential research directions associated with implementing DL-based CSI (channel state information) feedback in future wireless communication systems.

After these presentations, EVP Sunghyun Choi of Samsung Research leads a panel discussion on network AI.

For more information on ‘Samsung Tech Forum’, please visit Samsung Research website at research.samsung.com.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s DX (Device eXperience) Division.