“Our primary goal for this year is to realise an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

New Update: Bixby and Samsung TV Plus

The Voice ID feature^[2] is a new multi-voice recognition function provided by Bixby.^[3] It identifies users’ voices registered either on the refrigerator or a Galaxy mobile device, enabling personalised features based on the recognised user. This allows consumers to personalise shared home appliances for individual use, offering greater convenience and functionality.

For example, Bixby intelligently switches to each user’s Samsung account based on the recognised user. Users can check their registered schedules on the calendar,^[4] or their photos[5] using simple voice commands. Also, they can trigger an alarm on their phone to check its location, even when the device is set to silent mode.^[6]

The Voice ID feature also enables seamless interactions with the refrigerator screen for users who utilise vision enhancements on their Galaxy mobile phones. Even without a request to switch accounts, Bixby automatically switches accounts with general conversations for these users. It then synchronises the appliance’s display modes with the settings on the user’s mobile phone, such as colour inversion or grayscale.^[7]

Additionally, Samsung has introduced a new way to activate Bixby on the screen. Previously, users could activate Bixby by clicking the Bixby icon on the screen or through voice commands. When the screen is off, an additional option has been added to activate Bixby by double-tapping the display. Users can make the most of this feature by selecting their preferred method in the settings.

Samsung has applied this update to the Bespoke AI refrigerators with AI Home^[8] in the second quarter of 2025. For refrigerators with AI Home, the update expands the service area for Samsung TV Plus, as well. Previously available in only South Korea and the United States, the service will extend to Singapore, Canada, Brazil, Australia, Mexico and India. Thanks to the update, it is expected that consumers will be able to easily enjoy entertainment features right from their kitchen with Samsung TV Plus.

^[1] Refers to the refrigerators with AI Family Hub, and 9-inch AI Home screens

^[2] Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)

^[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). User interface may change and differ by device. Availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and network connection (Wi-Fi or data network) are required.

^[4] To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)

^[5] Gallery feature is supported only for users who have saved photos to OneDrive cloud storage via the Samsung Gallery app on a Samsung mobile phone.

^[6] To enable the service, a preset is required in the SmartThings Find.

^[7] When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.

^[8] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

“We are continuously exploring new ways to enhance user convenience by creating seamless synergy across our products,” said Daren Tay, VP & Regional Head of Digital Appliances for Southeast Asia & Oceania, Samsung Electronics. “Through the Southeast Asia Tech Seminar, we aim to showcase the depth of our technological capabilities in detail and further strengthen the trust consumers place in our appliances.”

At the event, more than 40 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam personally experienced Samsung’s vision for 2025 and had an in-depth look at the design and technology in the featured appliances. The seminar was hosted at the Business Experience Studio, a space specially to offer business clients and visitors innovative and future-focused experiences through Samsung’s wide range of products and solutions in residential settings and different commercial environments.

Home Living Made Simple: Samsung’s “AI Home” Vision in Action

At the foundation of the showcase is Samsung’s commitment to making home living easier and more intuitive. This commitment is underscored by its “AI Home” vision, which focuses on the four key pillars of Ease, Save, Care, and Secure.

One of the centerpieces of this experience is the upgraded AI Home display^[1] — a smart screen now available across more appliances, which enables users to seamlessly access functions, view personalised information on their Daily Board, and manage their home using Map View. The screen also connects third-party devices^[2] via SmartThings, eliminating the need for a separate hub^[3].

To enhance hands-free control experiences, the Bixby^[4] voice assistant now includes Voice ID,^[5] allowing the system to recognise individual users registered in advance, sync personal calendars^[6] and even mirror Galaxy smartphone accessibility settings for better visibility. ^[7]

Innovative Refrigeration Solutions

At the seminar, Samsung also showcased its new global refrigerator lineup, which brings to life the “Screens Everywhere” vision that was first unveiled at CES 2025 such as the debut of the 9-inch AI Home display.

Another highlight was the introduction of the new Side-by-Side model which was recently launched for the Southeast Asian market. It features an integrated screen for enhanced usability, supports AI Energy Mode^[8] through built-in Wi-Fi connectivity and includes Auto Open Door, which allows users to open the door with just a light touch.

Smarter Laundry, Greater Efficiency

Samsung continues to lead in laundry solutions with AI-enhanced functionality that delivers higher levels of convenience and efficiency. In response to regional demands, Samsung is incorporating AI Wash^[9]— previously exclusive to front-load washers — to the Bespoke AI Top Load Washer for the first time. The top-load models also offer a range of other AI features, including AI Energy Mode and AI VRT+.

The Bespoke AI Washer and Dryer set offers the AI Wash and AI Dry^[10] features for smarter performance, while also equipped with AI Home Screen that offer intuitive control and monitoring of essential information such as wash cycles and remaining detergent levels to allow homeowners to get access to personalised laundry cycles and habits.

At the seminar, Samsung introduced the principles behind the AI features of its laundry lineup, particularly focusing on how its devices leverage AI to detect laundry and adjust the washing or drying cycle accordingly.

Diverse air conditioner solutions for smart living

The ‘Good Sleep’ mode was also introduced which allows users to connect their air conditioners with their Galaxy Watch series and Galaxy Ring to enable automatic temperature adjustment of the air conditioner to optimal levels from the wearable’s detection of their sleep stage. The newly launched air conditioner lineup was also on display during the seminar, giving attendees the opportunity to discover more about Samsung’s intelligent climate solutions that offer seamless smart experiences with built-in Wi-Fi connectivity.

Powerful, Intelligent Vacuum Cleaners

Samsung is also introducing its most advanced vacuum products yet. The Bespoke AI Jet Ultra is Samsung’s most powerful cordless stick vacuum,^[11] boasting up to 400W^[12] of suction power and AI Cleaning Mode 2.0,^[13] which can now detect corner^[14] types and floor variations^[15] – such as carpets, hard floors, mats – for smarter cleaning. The seminar included a demonstration of the HexaJet Motor, AI algorithm, and All-in-One Clean Station, demonstrating Samsung’s innovative advancements across both hardware and software offerings.

To find out more about Samsung’s latest home appliance innovations, please visit https://www.samsung.com/sg/home-appliances/bespoke-home/.

^{[1] Wi-Fi connection and Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.}

^{[2] Wi-Fi connection and Samsung account are required. Third-party devices must by SmartThings compatible.}

^{[3] Availability varies by market.}

^{[4] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.}

^{[5] Available starting from 2025 June through over-the-network update. Timeline may vary depending on the service region or model.}

^{[6] To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)}

^{[7] When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.}

^{[8] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required}

^{[9] Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash alike fabrics together.}

^{[10] Only available when drying a single type of fabric.}

^{[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.}

^{[12] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.}

^{[13] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.}

^{[14] Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. Recognition accuracy and reaction speed may vary depending on wall shape and actual usage environment.}

^{[15] Ability to identify different cleaning environments and time taken for settings to change can be affected by environmental conditions.}

Samsung Electronics Singapore announced the launch of its Bespoke AI appliances showcased at its global event, Welcome to Bespoke AI. Building on the “AI Home” vision introduced at CES 2025, the latest suite of appliances will embody Samsung’s transformative approach to mark a new era of intelligent home living.

The following Bespoke AI appliances are currently available in Singapore:

• Bespoke AI Refrigerators
• Bespoke AI Laundry Combo and Top Load Washer
• Bespoke AI Jet Ultra and Bespoke AI Jet Lite Vacuum Cleaners
• Bespoke AI WindFree Air Conditioner
• Bespoke AirDresser

“Samsung has long led the way in home appliance innovation. This year, we’re elevating the smart home experience by redefining how we deliver secure and intuitive AI solutions that enhance everyday convenience. Users can look forward to transforming their daily routines with our Bespoke AI lineup that boast advanced, intelligent features to help simplify chores. An upgraded Bixby voice assistant, along with the integration of Samsung Knox features and SmartThings makes it easier to maintain a secure smart home with connected devices,” said Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore.

An AI Home Experience to Bring “Easy to Use, Care and Saving” to Consumers

Users can look forward to more advanced AI-enhanced experience with the Bespoke AI line-up, where intelligent features are thoughtfully embedded to help homeowners better manage their home routines through the core benefits of Easy to Use, Care and Saving.

At the heart of the company’s vision is the AI Home screen^[1] featured on the Bespoke AI Refrigerator. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.^[2] Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. Homeowners can also track and optimise energy consumption with the AI Energy Mode accessed through the SmartThings app.

The 9” AI Home Screen helps to simplify food management, while enhancing home connectivity and efficiency, communication and entertainment for modern homeowners.

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs.

Experience the future of laundry with the Bespoke AI Top Load Washer, featuring innovative AI-powered technologies such as AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). These advanced features provide a more intelligent, efficient, and quiet washing experience.

The Bespoke AI Top Load Washer streamlines and simplifies laundry experiences for homeowners

Samsung’s AI Wash^[3] intelligently senses the fabric type and weight to automatically recommend the optimal settings for each wash. Homeowners can look forward to a simplified laundry process while ensuring that their garments receive the best possible cleaning and care. Besides ensuring thorough cleaning experiences, the Bespoke AI Top Load Washer features AI VRT+ technology, which senses the floor condition and adjusts the machine vibration to effectively reduce floor vibration for a quieter and more stable washing experience.

The Bespoke AI Jet Ultra is a home cleaning workhorse that combines performance with efficiency for maximum cleanliness

Samsung also continues to innovate its vacuum cleaner lineup. The Bespoke AI Jet Ultra will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode¹¹ tackles more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

These new Bespoke AI appliances join the Bespoke AI WindFree Air Conditioner to complete Samsung’s suite of Bespoke AI appliances to offer unmatched innovation and convenience. Launched in 2024, the Bespoke AI WindFree Air Conditioner leverages advanced WindFree technology and AI to intuitively meet users’ cooling needs, seamlessly switching between WindFree Cooling and Fast Cooling modes with AI Auto Cooling.

Bixby’s latest upgrade brings smarter home control to Bespoke AI appliances, through voice commands and enhances usability through new features like Voice ID^[4]. It personalises services by recognising the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen.

Continued Efforts to Deliver Reliable Experiences

Samsung Knox sits at the core of Samsung’s connected home appliances to ensure that homeowners are adequately protected against cyberattacks and their privacy are safeguarded.

The latest Samsung Bespoke AI appliances will have enhanced Knox security applied so that users will be able to enjoy their AI Home experience with peace of mind. As one of the major updates, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.^[5]

Knox Vault^[6] is also applied to home appliances, to store sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure maximum protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.^[7]

For more information on the 2025 Bespoke AI appliance lineup, please visit the respective newsroom links provided above and the Samsung Online Store.

^{[1] AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.}

^{[2] Wi-Fi connection and Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.}

^{[3] Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.}

^{[4] Bixby availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.}

^{[5] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home launching in 2025.}

^{[6] Knox Vault is applied to appliances with 7-inch or 9-inch AI Home launching in 2025}

^{[7] PQC is applied to appliances with 7-inch or 9-inch AI Home launching in 2025.}

Cleaning Made Easy with the Bespoke AI Jet Ultra

As Samsung’s most powerful cordless stick vacuum cleaner^[1], Bespoke AI Jet Ultra boasts suction power of up to 400W^[2] to tackle even the toughest cleaning tasks. Integrated with features like the upgraded AI Cleaning Mode and an advanced HEPA filtration system, it taps on Samsung’s expertise in delivering smart appliances to make home cleaning an even more convenient, intelligent and efficient experience for homeowners.

The Bespoke AI Jet Ultra is a home cleaning workhorse that combines performance with efficiency for maximum cleanliness

Ultimate Cleaning Performance with Samsung’s Most Powerful Suction Technology

The Bespoke AI Jet Ultra delivers the ultimate cleaning performance for homeowners with its HexaJet Motor, generating unmatched suction power of up to 400W with its unique Hexagon stator structure. The vacuum cleaner comes with two interchangeable batteries for a total run time of 160 mins^[3], enabling homeowners to clean their entire house while minimising the need for recharge.

The Bespoke Jet AI Ultra’s Multi-layered Filtration System

The Bespoke AI Jet Ultra features a Multi-layered Filtration System to effectively capture dust particles and fine dust^[4] with a filtration efficiency of 99.999%.^[5]

The BESPOKE AI Jet Ultra is also fitted with a HEPA Filtration System that captures dust particles^[6], preventing it from escaping into the air.

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

The Bespoke AI Jet Ultra adjusts its performance based on different cleaning environments for better efficiency
(Left image – Active Dual Brush, Right image – Slim LED Brush+)

The Bespoke AI Jet Ultra introduces the upgraded AI Cleaning Mode 2.0^[7], which can identify diverse cleaning environments^[8] by sensing the brush load and vacuuming air pressure to optimise performance. By automatically adjusting the suction power and brush speed^[9], the Bespoke AI Jet Ultra uses power more efficiently based on cleaning environment to reduce battery power use by 21% and increasing manoeuvrability by 8%^[10] for ease of use.

The Bespoke AI Jet Ultra comes with different types of brushes that work with the AI Cleaning Mode 2.0., such as the Active Dual Brush and Slim LED Brush+ that can intelligently adjust the suction power and brush rotation speed to clean floors and carpets effectively.

Unmatched Efficiency with the All-in-One Clean Station

The Bespoke Jet AI Ultra comes with the All-in-One Clean Station and the accessory cradle for greater convenience

With the All-in-One Clean Station, homeowners can automate dust removal to keep the fine dust trapped within the dock while charging the Bespoke Jet AI Ultra at the same time.

Customised Cleaning Options at Your Fingertips

The Bespoke AI Jet Ultra is compatible with Samsung SmartThings App, empowering homeowners to customise their vacuum cleaner for enhanced cleaning efficiency and convenience. Homeowners can easily manage the Bespoke AI Jet Ultra’s functions and settings using their mobile devices, while conducting regular appliance diagnoses to receive customised maintenance and troubleshooting guidance.

Greater Flexibility for Every Home

The Bespoke AI Jet Lite delivers effective cleaning experience while focusing on exceptional value for consumers

Samsung is also rolling out more vacuum cleaner options to cater to diverse household needs. Besides the Bespoke AI Jet Ultra, homeowners can look forward to the Bespoke AI Jet Lite, which delivers effective cleaning experiences at a great value.

The Bespoke Jet AI Lite offers many of the advanced features of the Bespoke AI Jet Ultra, with a focus on delivering value and performance for everyday cleaning needs. The Bespoke AI Jet Lite comes with a 280W Power Suction motor efficiency, Jet Dual Brush+ (instead of the Active Dual Brush), Slim LED Brush+ and 2 rechargeable batteries for a total of 120 min runtime^[11].

For more details on the Bespoke AI Jet Ultra and Bespoke AI Jet Lite, please visit the Samsung Singapore newsroom and the Samsung Online Store.

Keep Your Clothing Fresh and Sanitised with the Refreshed Bespoke AirDresser

Samsung’s latest Bespoke AirDresser offers homeowners a fuss-free way to refresh and sanitise their garments in a sleek, stylish package. As a steam laundry appliance, the Bespoke AirDresser helps homeowners to sanitise their garments in between washes and keep clothing articles that may be hard to clean continually fresh and hygienic. The Bespoke AirDresser comes with 3 Air Hangers with enough room for homeowners to place 2 more hangers to refresh their garments.

Experience the ultimate in laundry care with the Bespoke AirDresser, designed to refresh and sanitise your clothes.

Effortless Garment Care

The Bespoke AirDresser comes with the Dual AirWash and Dual JetSteam functions to remove odours, bacteria and viruses through deodorisation and sanitisation. The Dual AirWash function blows powerful jets of air from the top directly onto the outer and inner surfaces of the garments to effectively remove 99% of odours^[12], while the Air Hanger allows the air to reach deeper into fabrics for more effective cleaning.

The Bespoke AirDresser uses Dual AirWash and Dual JetSteam to effectively refresh and sanitise garments

The Dual JetSteam uses high temperature heat to blow steam that penetrates deep into the fabrics of the garments to eliminate up to 99.9% of certain viruses^[13] and bacteria^[14], up to 100% of house mites^[15], up to 90% of certain pollens^[16] and up to 99% of unpleasant odours^[17]. Besides garments, homeowners can sanitise and refresh items such as pillows and bedding to enhance home hygiene.

Space Dehumidification function protects garment from damage

With AI Dry, the Bespoke AirDresser can sense the humidity levels in the garments to intelligently optimise its performance and dry time. The Bespoke AirDresser has a Space Dehumidification function that dehumidifies the room by drawing in air in the room to extract moisture and expelling dry air, while keeping the garments in the appliance dry.

Intelligent AI Control for Optimal Cleaning

The Bespoke AirDresser offers consumers greater control over their cleaning cycles, as well as more flexibility in managing their energy usage.

The Bespoke AirDresser offers consumers greater control over their cleaning cycles

By connecting to Samsung SmartThings app, consumers can have better control over their Bespoke AirDresser. AI Pattern will remember homeowners’ habits, including frequently used cycles and settings to display the appropriate courses for selection.

With the Auto Cycle Link^[18] feature, the Bespoke AirDresser will seamlessly connect with homeowners’ Samsung washer to receive information about the wash settings. Once a wash cycle ends, this data from the washer is automatically relayed to the Bespoke AirDresser, allowing it to recommend the most suitable drying course for optimal garment care.

Homeowners can also manage their energy usage with the Bespoke AirDresser using AI Energy Mode, which intelligently reduces energy usage by up to 15%^[19].

For more details on the Bespoke AirDresser, please visit the Samsung Singapore newsroom and the Samsung Online Store.

^{[1] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type of vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.}

^{[2] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.}

^{[3] The stated total run time applies when using the 2 batteries that comes with this model.}

^{[4] Refers to dust particles in the size range of 0.5 to 4.2µm.}

^{[5] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.}

^{[6] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.}

^{[7] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.}

^{[8] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.}

^{[9] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.}

^{[10] Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. The maneuverability increases by 8% in average compared to Mid mode. Results may vary depending on the actual usage conditions.}

^{[11]   The stated total run time applies when using the 2 batteries that comes with this model.}

^{[12] The Normal Care (Daily Care) course takes approximately 35 minutes (based on internal testing). Results may vary depending on the actual usage environment. Based on internal testing; results provided to and interpreted by Intertek. When the Normal mode is operated, the odour concentration is reduced by over 99% (based on the average deodorisation rate of 17 gases). Results may vary depending on the actual usage environment.}

^{[13] Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: eliminates 99.9% of certain viruses, including Influenza A, Adeno (ICHV – Infectious canine hepatitis virus), Corona (PEDV – Porcine epidemic diarrhea virus), Herpes (IBRV – Infectious bovine rhinotracheitis virus), Entero, Rhino, Rota, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment.}

^{[14] Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: eliminates 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment.}

^{[15] Based on testing by Intertek. Test method: attach a cotton fabric (8×8cm) contaminated with house dust mites to a dry 100% cotton shirt and run the Sterilization course. Result: eliminates 100% of house dust mites (Dermatophagoides Farinae). Results may vary depending on the actual usage environment.}

^{[16] Tested by Hanyang University. Results provided to and interpreted by Intertek. Test method: apply grass, birch, ragweed and Japanese cedar pollen to ISO cotton test material, leave for 8 hours, run the Fine Dust course and then measure the removal rate. Result: removes 90% of grass, birch, ragweed and Japanese cedar pollen. Results may vary depending on the actual usage environment.}

^{[17] Tested by Samsung Electronics. Results provided to and interpreted by Intertek. Test method: use standard fabric (15x15cm) contaminated with Tetrachloroethylene (dry cleaning material) and run the standard course. Result: removes 99.4% of Tetrachloroethylene on average. Results may vary depending on the actual usage environment.}

^{[18] Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.}

^{[19] AI Energy Mode only works with delicate drying courses: AI Custom Drying, Blouse, Outdoor, Denim and Fitness courses. The drying time may increase when using AI Energy Mode. Results may vary depending on the actual usage environment. Based on internal testing, verified by KATRI (Korea Apparel Testing & Research Institute), on a DF24*B9***** / DF18*B8***** model, using AI custom drying on a KS C IEC 61121 fabric, 3 blended shirts, with an external temperature of 23±2°C and a relative humidity of 55±10%. When AI Energy Mode is turned on, with “Maximum saving” selected, the energy consumption is reduced by more than 15%, compared to when it is turned off.}

The Bespoke AI Refrigerator is designed to streamline and transform kitchen experiences by intelligently anticipating and addressing the needs of homeowners

Samsung Electronics Singapore announced the latest addition to the lineup of smart refrigerators – the Bespoke AI Refrigerator. Equipped with a 9” AI Home Screen, the Bespoke AI Refrigerator streamlines home management and delivers intelligent kitchen experience by anticipating and addressing the needs of homeowners.

Effortless Smart Home Management with AI Home

The 9” AI Home Screen helps to simplify food management, while enhancing home connectivity and efficiency, communication and entertainment for modern homeowners.

With a 9” AI Home screen, the Bespoke AI Refrigerator enhances four key areas for modern homeowners across food management, home connectivity and efficiency, communication, and entertainment.

Food management made easy with the Bespoke AI Refrigerator

The AI Home^[1] screen’s Daily Board feature also helps to simplify food management for homeowners and elevate their food management experience. Homeowners can browse recipes and receive personalised recommendations based on their food list via Samsung Food^[2]. Homeowners can also make use of the meal planner^[3] feature to create weekly meal plans with their existing food inventory.

The Bespoke AI Refrigerator seamlessly integrates with modern smart home aesthetics, offering both advanced functionality and stylish design.

Enhancing Home Connectivity and Efficiency with SmartThings and AI

Beyond food management, the Bespoke AI Refrigerator helps homeowners to enhance home connectivity and efficiency. By using the AI Home screen to access Map View, homeowners can monitor and control Samsung appliances and third-party smart home devices^[4] like lights and smart plugs directly.

Energy efficiency is also made easy with the AI Energy Mode^[5] accessed through the SmartThings app, where homeowners can track and optimise their energy consumption, potentially helping to reduce energy usage by up to 10%. The intuitive display of the AI Home also provides consumers with quick access to their household data and connected appliances while enabling them to issue voice commands through Bixby^[6].

The Bespoke AI Refrigerator’s Daily Board offers real-time updates and smart home control

Communication Made Easy in the Comfort of Your Home

To help homeowners manage their routines easily, the AI Home screen’s Daily Board provides easy access to one’s daily schedules and offers real-time updates throughout the day. Homeowners can use voice commands to get Bixby’s support and receive tailored responses for every individual in the household^[7]. It also offers family-focused features including a shared gallery for storing precious memories and a calendar to help with daily scheduling.

Kitchen Entertainment Redefined

With the Bespoke AI Refrigerator, homeowners can transform their kitchen into an integrated arena for cooking, dining and entertainment. With Spotify integration, homeowners can listen to their favourite music or podcasts by playing them directly on their fridge^[8]. SmartView Mirroring allows seamless screen sharing of entertainment content from smartphones or Samsung TVs, while the dedicated gallery feature lets families display their favourite photos to add a personal touch to the kitchen.

The Bespoke AI Refrigerator seamlessly integrates technology and form, combining innovative features with elegant and functional design to enhance homeowners’ kitchen experience. Auto Open Door helps consumers with easy access to the refrigerator via sensor touch or Bixby, making it especially useful when homeowners’ hands are full or messy while cooking. This convenience enhances efficiency and ease in the kitchen for busy individuals. The Bespoke AI Refrigerator also taps on Samsung’s SpaceMax technology to create more space^[9] for greater storage space with the same refrigerator dimensions.

More Choices for Every Home

Besides the Bespoke AI Refrigerator, Samsung is offering a wider array of choices to meet diverse household requirements through other Side-by-Side refrigerator models. Consumers can look forward to greater flexibility in choosing their refrigerator designs while benefitting from the smart home experiences that Samsung provides.

For more details on Bespoke AI Refrigerator and Side-by-Side refrigerator models, please visit Samsung Singapore newsroom and the Samsung Online Store.

^{[1] You will need a Samsung account to access AI Home, Samsung’s network-based service that includes apps and other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.}

^{[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

^{[3] Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.}

^{[4] Wi-Fi connection and Samsung account are required. Third-party devices must by SmartThings compatible.}

^{[5] Saving rates of AI Energy mode may vary by country.}

^{[6] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.}

^{[7] Available starting from 2025 May through over-the-network update. Customised answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.}

^{[8] Available in all countries excluding China, Qatar, Yemen, Russia, Sudan}

^{[9] The capacity may vary by models, region, and feature specifications.}

Samsung Electronics will hold “Welcome to Bespoke AI” in Seoul, Korea, at the end of March, where it will unveil its latest home appliance lineup and strategy for the year, under the theme of “Home Living Made Simple.”

Ahead of the upcoming event, Samsung has released a teaser video. The video features a smartphone, a refrigerator and a washing machine connected to SmartThings, highlighting the convenience of Samsung’s AI Home, where AI-connected devices work together seamlessly.

More information about these new products will be available on Samsung Newsroom and Samsung.com.

When it comes to household chores, laundry likely ranks among the more time-consuming tasks. Samsung’s AI-integrated appliances are here to offer the support you need as you care for yourself, your family and home. The new Bespoke AI Laundry Combo comes with AI-powered capabilities that turn this household struggle into a faster, smarter and easier experience.

A washer and dryer all in one, the Bespoke AI Laundry Combo will do the hard work for you while you reclaim your time at home.

One companion is all you need

Washing and drying one’s clothes can sometimes be a logistical nightmare. From ensuring there’s enough hanging space for all your clothes to accidentally leaving your clothes in the washing machine overnight, laundry can be a much easier process.

With its All-in-one design, the Bespoke AI Laundry Combo seamlessly integrates a washer and dryer into a single unit, freeing up valuable space in your utility area or closet. This also means that you don’t have to go through the hassle of transferring your laundry to a dryer or hanging it up on your racks for it to dry. Just sit back and relax while the Bespoke AI Laundry Combo does the heavy lifting.

Stop thinking, start washing

Al Wash & Dry detects fabrics, adjusting settings as needed

Let the washing and drying process be streamlined with the intelligent sensing capabilities of the Bespoke AI Laundry Combo. The AI Wash & Dry^[1] feature helps you take the guesswork out of adding detergent or choosing the wash setting, by sensing your laundry’s weight to dispense the right amount of water and detergent.

For delicate fabrics, AI Wash & Dry also adjusts the drying process according to the type of fabrics^[2] detected. 

Quick and energy-saving

Wash and dry your clothes in 98 minutes^[3] with the Super Speed cycle

Get ready-to-wear clothes in as fast as 98 minutes with the HeatPump drying technology that recycles the hot air used for drying to reduce the wait time by up to 60%[4] and energy use by up to 75%^[5]. This revolutionary drying process dries your clothes quickly, gently and efficiently at low temperatures – all in the comfort of your home.

Take laundry off your mind today

Integrate this AI-equipped companion into your way of doing things. Control your washing process all from the AI Home^[6], a sleek 7-inch touch LCD display on the Bespoke AI Laundry Combo that lets you set AI-customised courses while providing information on detergent levels, energy consumption and water usage.

The Bespoke AI Laundry Combo also fits right into every smart home. It allows voice control with Bixby and connects to other appliances through the SmartThings app^[7] for smarter, easier usage and control through Samsung’s connected platforms and services – for you to enjoy more and do less, starting today.

[1] AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[2] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[3] Based on using a Super Speed cycle with an 10lb DOE load (cotton 50% + polyester 50%). Dryer only: with a Residual Moisture Content of 48% after a wash cycle.

[4] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE Al Laundry Combo model a heat pump (WD21B6400KV) = 80 minutes vs. combo model with a condenser = 200 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[5] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE Al Laundry Combo model with a heat pump (WD21B6400KV) = 0.95kWh vs. WD21B6400KV/** combo model with a condenser = 3.8kWh, which is a reduction of 75%. Individual results may vary based actual load contents.

[6] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to AI Smart Dial, AI Opti Wash & Dry, and Voice enabled with Bixby. The learning models may be updated from time to time and may generate incomplete or incorrect information.

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.