Samsung Electronics Co., Ltd. announced that select Galaxy A Series devices will soon support AI assistant activation through the side button. This introduces a fan-favourite feature from the Galaxy S Series to more users, bringing Samsung’s vision of democratising the latest AI experiences further.

With this update^[1], users will be able to enjoy smarter AI experiences, including launching Gemini^[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence^[3] on the latest Galaxy A Series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update will make it easier for more Galaxy A Series users to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A Series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps^[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A Series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say, “Find French, pet-friendly restaurants with terrace seating nearby”, to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without having to type a single word.

The software update will roll out to select Galaxy A Series models in Singapore starting May.

For more information about the Galaxy A series, please visit: Samsung Singapore Newsroom, Samsung Mobile Press and Samsung.com.

^[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

^[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

^[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

^[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[Built-in Security] Galaxy A56 5G and Galaxy A36 5G is secured by Samsung Knox to fortify the devices against digital threats

[Sharper Images] The Galaxy A56 5G and A36 5G feature a 50MP main camera and 10-bit HDR front lens for bright and crisp selfies

Get ready to unlock limitless creativity and enjoy all-new awesome experiences with the latest Galaxy A Series line-up, the Galaxy A56 5G and Galaxy A36 5G available for purchase in Singapore from 28 March 2025.

Powered by One UI 7, the new Galaxy A Series smartphones feature Awesome Intelligence that will offer consumers amazing search and visual experiences, along with fun and easy-to-use AI tools to users.

The new Galaxy A56 5G and Galaxy A36 5G will also provide robust security and privacy, thanks to One UI 7 and Samsung Knox. These updates, which include upgrades to Knox Matrix, Theft Protection and Auto Blocker will offer users a fortified device experience, while providing them transparency and choice over the controls they have with their new smartphones.

This is coupled with an improved camera experience, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing.

“With the new Galaxy A Series, we are making mobile AI technology truly accessible to everyone – bringing intelligent, seamless experiences to more customers at an affordable price. This line-up offers a smarter yet secure experience for consumers who are looking for an everyday device that can support their lifestyle needs in an increasingly digital environment,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore. “In addition, customers can look forward to a top-notch hardware experience, including improved front and back cameras and faster charging support.”

Galaxy A56 | A36 5G

The Galaxy A56 | A36 5G will be available for purchase from Friday, 28 March 2025. Consumers will be able to purchase the devices at:

• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy A56 5G | Galaxy A36 5G);
• Samsung TikTok Shop;
• Local telecommunication operators (M1, Singtel and StarHub*);
• Samsung Official Stores in Lazada, Shopee, iShopChangi; and
• Major consumer electronics & IT stores.

* Galaxy A36 5G not available at StarHub

From 28 March to 25 April 2025, customers who purchase the Galaxy A56 5G or Galaxy A36 5G will enjoy a complimentary^[2] 25W Power Adapter^[3] (worth $38).

Consumers who purchase the Galaxy A56 5G or Galaxy A36 5G via the Samsung Shop App, Samsung Online Store, Samsung Experience Stores, local telecommunication operators, and major consumer electronics & IT stores will also enjoy additional cashback or voucher^[4] worth up to $30.

For more details on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• M1
• Singtel
• StarHub
• Samsung Official Store (Lazada)
• Samsung Official Store (Shopee)
• Best Denki
• Challenger
• Courts
• Gain City
• Harvey Norman
• iShopChangi

The recommended retail prices for the Galaxy A56 and Galaxy A36 5G are as follows:

Multi Buy Offer Bundle Promo

Enjoy up to 30% off Galaxy Tab, Watch and Buds with the Multi Buy Offer bundle promo, available at Samsung Online Store and Samsung Experience Stores.

From 28 March 2025, when purchased with the new Galaxy A56 5G or Galaxy A36 5G, consumers will be able to enjoy:

• 30% off Galaxy Watch Ultra, Watch7, Buds3 Pro / Buds3 / BudsFE and Fit3
• 20% off Galaxy Tab A9+

Promo valid from 28 March, 12.00am till 25 April, 11.59pm. While stocks last. Terms and conditions apply.

_{^[1] Purchase of Samsung Registration+ e-voucher entitles you to: (i) Get a value of $40 for the purchase of the new Galaxy A56 5G or Galaxy A36 5G made between 28 Mar 2025 12:00am to 27 Apr 2025 11:59pm; or (ii) Get a value of $20 the purchase of any Samsung product made between 28 Apr 2025 12:00am to 31 May 2025 11:59pm. A minimum spend of $1 is required for each e-voucher to be applicable and this e-voucher promotion is only available on https://www.samsung.com/sg. Each e-voucher is only valid for one-time use per transaction, and is strictly non-refundable, non-transferable, non-assignable and not exchangeable for cash.}

_{^[2] Promotional gifts are while stocks last and Samsung reserves the right to replace any gift with another item. Gifts are not exchangeable for cash or other items, in full or in part. Gifts are not valid with any other discounts, vouchers or promotions, unless otherwise stated.  Products purchased under promotion are not eligible for exchange and/or refund, save in accordance with warranty terms. In the event of a refund, the retail price of the gift(s) shall be deducted from the final refund amount.}

_{^[3] Does not come with cable.}

_{^[4] E-voucher worth up to $30 is valid for purchase of selected Galaxy Tablets, Watches, Buds and accessories together with Galaxy A56 | A36 5G only.}

_{^[5] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}