Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence^[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A Series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages^[2] — making it easier to review meetings, revisit lectures or organise recorded calls.

▲ Voice Transcription

Circle to Search with Google^[3], a Galaxy fan favourite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select^[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

▲ AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

▲ Multi-Window Drag & Drop

The enhanced Object Eraser^[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

▲ Object Eraser

Camera: Clearer Shots from Day to Night

Photography remains central to the Galaxy A Series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography^[6] has been enhanced to produce brighter, sharper images in low light with more natural colour. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A Series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience

Both models are available in two light and two dark colour options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,^[7] while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.^[8] A premium metal frame on Galaxy A57 5G completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colours

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With an upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.^[9] A 13% larger vapor chamber^[10] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery^[11] supports up to two days of use^[12] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A Series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

^[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

^[2] Translation into multiple languages is possible, but only one language can be translated at a time.

^[3] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

^[4] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

^[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[7] Colour and model availability may vary depending on country, region or carrier.

^[8] Colour and model availability may vary depending on country, region or carrier.

^[9] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[10] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[12] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

Samsung Electronics Co., Ltd. announced that select Galaxy A Series devices will soon support AI assistant activation through the side button. This introduces a fan-favourite feature from the Galaxy S Series to more users, bringing Samsung’s vision of democratising the latest AI experiences further.

With this update^[1], users will be able to enjoy smarter AI experiences, including launching Gemini^[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence^[3] on the latest Galaxy A Series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update will make it easier for more Galaxy A Series users to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A Series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps^[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A Series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say, “Find French, pet-friendly restaurants with terrace seating nearby”, to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without having to type a single word.

The software update will roll out to select Galaxy A Series models in Singapore starting May.

For more information about the Galaxy A series, please visit: Samsung Singapore Newsroom, Samsung Mobile Press and Samsung.com.

^[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

^[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

^[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

^[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[Built-in Security] Galaxy A56 5G and Galaxy A36 5G is secured by Samsung Knox to fortify the devices against digital threats

[Sharper Images] The Galaxy A56 5G and A36 5G feature a 50MP main camera and 10-bit HDR front lens for bright and crisp selfies

Get ready to unlock limitless creativity and enjoy all-new awesome experiences with the latest Galaxy A Series line-up, the Galaxy A56 5G and Galaxy A36 5G available for purchase in Singapore from 28 March 2025.

Powered by One UI 7, the new Galaxy A Series smartphones feature Awesome Intelligence that will offer consumers amazing search and visual experiences, along with fun and easy-to-use AI tools to users.

The new Galaxy A56 5G and Galaxy A36 5G will also provide robust security and privacy, thanks to One UI 7 and Samsung Knox. These updates, which include upgrades to Knox Matrix, Theft Protection and Auto Blocker will offer users a fortified device experience, while providing them transparency and choice over the controls they have with their new smartphones.

This is coupled with an improved camera experience, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing.

“With the new Galaxy A Series, we are making mobile AI technology truly accessible to everyone – bringing intelligent, seamless experiences to more customers at an affordable price. This line-up offers a smarter yet secure experience for consumers who are looking for an everyday device that can support their lifestyle needs in an increasingly digital environment,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore. “In addition, customers can look forward to a top-notch hardware experience, including improved front and back cameras and faster charging support.”

Galaxy A56 | A36 5G

The Galaxy A56 | A36 5G will be available for purchase from Friday, 28 March 2025. Consumers will be able to purchase the devices at:

• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy A56 5G | Galaxy A36 5G);
• Samsung TikTok Shop;
• Local telecommunication operators (M1, Singtel and StarHub*);
• Samsung Official Stores in Lazada, Shopee, iShopChangi; and
• Major consumer electronics & IT stores.

* Galaxy A36 5G not available at StarHub

From 28 March to 25 April 2025, customers who purchase the Galaxy A56 5G or Galaxy A36 5G will enjoy a complimentary^[2] 25W Power Adapter^[3] (worth $38).

Consumers who purchase the Galaxy A56 5G or Galaxy A36 5G via the Samsung Shop App, Samsung Online Store, Samsung Experience Stores, local telecommunication operators, and major consumer electronics & IT stores will also enjoy additional cashback or voucher^[4] worth up to $30.

For more details on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• M1
• Singtel
• StarHub
• Samsung Official Store (Lazada)
• Samsung Official Store (Shopee)
• Best Denki
• Challenger
• Courts
• Gain City
• Harvey Norman
• iShopChangi

The recommended retail prices for the Galaxy A56 and Galaxy A36 5G are as follows:

Multi Buy Offer Bundle Promo

Enjoy up to 30% off Galaxy Tab, Watch and Buds with the Multi Buy Offer bundle promo, available at Samsung Online Store and Samsung Experience Stores.

From 28 March 2025, when purchased with the new Galaxy A56 5G or Galaxy A36 5G, consumers will be able to enjoy:

• 30% off Galaxy Watch Ultra, Watch7, Buds3 Pro / Buds3 / BudsFE and Fit3
• 20% off Galaxy Tab A9+

Promo valid from 28 March, 12.00am till 25 April, 11.59pm. While stocks last. Terms and conditions apply.

_{^[1] Purchase of Samsung Registration+ e-voucher entitles you to: (i) Get a value of $40 for the purchase of the new Galaxy A56 5G or Galaxy A36 5G made between 28 Mar 2025 12:00am to 27 Apr 2025 11:59pm; or (ii) Get a value of $20 the purchase of any Samsung product made between 28 Apr 2025 12:00am to 31 May 2025 11:59pm. A minimum spend of $1 is required for each e-voucher to be applicable and this e-voucher promotion is only available on https://www.samsung.com/sg. Each e-voucher is only valid for one-time use per transaction, and is strictly non-refundable, non-transferable, non-assignable and not exchangeable for cash.}

_{^[2] Promotional gifts are while stocks last and Samsung reserves the right to replace any gift with another item. Gifts are not exchangeable for cash or other items, in full or in part. Gifts are not valid with any other discounts, vouchers or promotions, unless otherwise stated.  Products purchased under promotion are not eligible for exchange and/or refund, save in accordance with warranty terms. In the event of a refund, the retail price of the gift(s) shall be deducted from the final refund amount.}

_{^[3] Does not come with cable.}

_{^[4] E-voucher worth up to $30 is valid for purchase of selected Galaxy Tablets, Watches, Buds and accessories together with Galaxy A56 | A36 5G only.}

_{^[5] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}