“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centred design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52mm^[1], this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results^[2].

_{^[1] The 52mm profile applies to the 85-inch model only; thickness varies by display size.}

_{^[2] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

The IFA Innovation Awards are a new global programme debuting at IFA 2025 to highlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners^[1]

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[2] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[3] and energy consumption by up to 75%.^[4]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold Series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees^[5]

Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[6] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[7] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W^[8] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Galaxy Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1]_{Availability may vary by country, carrier or model. Please check with your retailer for exact local availability.}

^[2]_{Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20% more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).}

^[3]_{Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.}

^[4]_{Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents}

^[5]_{Availability may vary by country, carrier or model. Please check with your retailer for exact local availability.}

^[6]_{Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 programme, 65% savings tested with the Eco 40-60 programme.}

^[7]_{Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.}

^[8]_{Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognised as the most powerful in the world as of the release date of the press release.}

^[9]_{As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.}

^[10]_{A Wi-Fi connection and Samsung Account are required.}

^[11]_{A Wi-Fi connection and Samsung Account are required.}

^[12]_{3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.}

Providing practical solutions to everyday pain points, Samsung is integrating AI into its home appliances  designed to deliver safe, easy and convenient solutions that enhances experience.

In what aspects and how? Transforming the traditional laundry process is one such example. When cleaning your clothes gets tricky, Samsung has you covered — whether it’s through a super-smart frontload washing machine that leverages AI to intuitively improve your laundry experience, or a top load washing machine that can effectively clean a complex load of laundry with an AI-enhanced cycle.

Bespoke AI Washer: Even the AI Cycle Has Been Upgraded

It can be challenging and inconvenient to manually pick suitable washing cycles and determine the right amount of detergent to use for each load of laundry; especially if you have a large household that requires you to do multiple rounds of washing throughout the week. The new front load Bespoke AI Washer has been designed to reduce that hassle.

Samsung has developed and applied AI-enhanced cycles to its Bespoke AI Laundry series, effectively simplifying the laundry process for users. Now, it is introducing the new AI Wash – which has been further upgraded with more learning data – to the new front load Bespoke AI Washer.

When the AI Wash cycle is selected, the washing machine will adjust the amount of detergent and bubbles needed, washing time, water temperature and spin speed by detecting the weight, turbidity, and the type of fabric.^[1]

Additionally, AI Wash continuously measures the level of turbidity during the washing process so that it can add more detergent or adjust the washing time when necessary, ensuring that the cleaning performance is optimal.

To make your life even easier, you can intuitively access AI Wash, AI Energy Mode and every other cycle option through AI Home,^[2] the 7-inch LCD screen on the front of the washing machine.

Bespoke AI Top Load Washer: Reimagining the Form Factor With AI

Top load washers are sometimes considered the classic form factor or more traditional option when compared to front load washers. Now, Samsung is challenging this notion by integrating AI features to upgrade laundry experiences for those who prefer top-load designs.

The Bespoke AI Top Load Washer is Samsung’s first AI-enhanced top load washing machine for the global market. It comes with three convenient AI features: AI Wash,^[3] AI Energy Mode,^[4] and AI VRT+ technology.^[5]

With its built-in sensor, the Bespoke AI Top Load Washer can adjust wash settings based on each load using AI Wash cycle, and also reduce energy usage^[6] if the user activates AI Energy Mode in SmartThings Energy via the SmartThings App.

That’s not all. Another unique feature that utilises AI is the AI VRT+technology. VRT stands for Vibration Reduction Technology, which reduces the excessive vibration of the washer frame to reduce noise.

The AI VRT+ detects the floor conditions^[7] at the beginning of the spin cycle, classifies it using an AI algorithm and, adjusts the spin speed to avoid the expected natural frequency for those conditions.

Bespoke AI Laundry Combo: Wash and Dry Intelligently in a Single Unit

The front load Bespoke AI Washer with AI Wash and the Bespoke AI Top Load Washer are both excellent options, but for consumers who want to complete both washing and drying in one go and leverage smart features, there’s the Bespoke AI Laundry Combo.

Launched in Southeast Asia & Oceania in October last year, the Bespoke AI Laundry Combo combines a washer and dryer into one, eliminating the inconvenience of transferring laundry after washing. In the Korean market, where it was first introduced, it surpassed 100,000 cumulative sales within a year of launch and has been recognised for its convenience, receiving a total of 21 awards in regions around the globe.^[8]

The Bespoke AI Laundry Combo is the first Samsung product equipped with the AI Home Screen. The wide display delivers useful information like cycle details, remaining amount of detergent, and energy consumption. The combo also uses machine learning to remember user habits and can recommend cycles based on periodic and seasonal needs.^[9] When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App via your smartphone.^[10]

There is also a unique advantage that can only be found on the combo: the AI Wash & Dry cycle.^[11] This starts with sensing the weight of the laundry, and dispenses the right amount of water and detergent. It also detects the fabric type and monitors the level of soiling during the cycle,^[12] adjusting wash time and detergent use accordingly.

Once the wash cycle finishes, the drying process begins automatically, eliminating the need to start it manually. Plus, the AI Wash & Dry cycle optimises the drying process based on the previously detected weight and fabric type, ensuring excellent cleaning and drying results. With AI Wash & Dry, users get a thorough, efficient and personalised laundry experience.

So, when you wonder how AI can make daily life easier — the answer is simple. If you don’t want to waste time on menial tasks such as selecting the proper wash cycle each time, let the Bespoke AI Laundry line-up do it for you,saving you both time and hassle.

^[1] Based on an AI-created algorithm, which may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

^[2] AI Home is accessible via the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI-compatible, or generate information or outcomes using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. Users need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device.

^[3] Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] A Wi-Fi connection is required. If a Wi-Fi connection is not available, it will use the washing machine’s internal algorithm.

^[6] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses. Tested by Samsung on a WA80F/25 model with a 5kg load using an AI Wash course and water level 6. Results interpreted by Intertek Group Plc.

^[7] Standalone installation and level adjustment required for accurate operation.

^[8] Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).

^[9] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

^[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[11] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

^[12] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

Samsung Electronics Singapore announced the launch of its Bespoke AI appliances showcased at its global event, Welcome to Bespoke AI. Building on the “AI Home” vision introduced at CES 2025, the latest suite of appliances will embody Samsung’s transformative approach to mark a new era of intelligent home living.

The following Bespoke AI appliances are currently available in Singapore:

• Bespoke AI Refrigerators
• Bespoke AI Laundry Combo and Top Load Washer
• Bespoke AI Jet Ultra and Bespoke AI Jet Lite Vacuum Cleaners
• Bespoke AI WindFree Air Conditioner
• Bespoke AirDresser

“Samsung has long led the way in home appliance innovation. This year, we’re elevating the smart home experience by redefining how we deliver secure and intuitive AI solutions that enhance everyday convenience. Users can look forward to transforming their daily routines with our Bespoke AI lineup that boast advanced, intelligent features to help simplify chores. An upgraded Bixby voice assistant, along with the integration of Samsung Knox features and SmartThings makes it easier to maintain a secure smart home with connected devices,” said Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore.

An AI Home Experience to Bring “Easy to Use, Care and Saving” to Consumers

Users can look forward to more advanced AI-enhanced experience with the Bespoke AI line-up, where intelligent features are thoughtfully embedded to help homeowners better manage their home routines through the core benefits of Easy to Use, Care and Saving.

At the heart of the company’s vision is the AI Home screen^[1] featured on the Bespoke AI Refrigerator. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.^[2] Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. Homeowners can also track and optimise energy consumption with the AI Energy Mode accessed through the SmartThings app.

The 9” AI Home Screen helps to simplify food management, while enhancing home connectivity and efficiency, communication and entertainment for modern homeowners.

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs.

Experience the future of laundry with the Bespoke AI Top Load Washer, featuring innovative AI-powered technologies such as AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). These advanced features provide a more intelligent, efficient, and quiet washing experience.

The Bespoke AI Top Load Washer streamlines and simplifies laundry experiences for homeowners

Samsung’s AI Wash^[3] intelligently senses the fabric type and weight to automatically recommend the optimal settings for each wash. Homeowners can look forward to a simplified laundry process while ensuring that their garments receive the best possible cleaning and care. Besides ensuring thorough cleaning experiences, the Bespoke AI Top Load Washer features AI VRT+ technology, which senses the floor condition and adjusts the machine vibration to effectively reduce floor vibration for a quieter and more stable washing experience.

The Bespoke AI Jet Ultra is a home cleaning workhorse that combines performance with efficiency for maximum cleanliness

Samsung also continues to innovate its vacuum cleaner lineup. The Bespoke AI Jet Ultra will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode¹¹ tackles more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

These new Bespoke AI appliances join the Bespoke AI WindFree Air Conditioner to complete Samsung’s suite of Bespoke AI appliances to offer unmatched innovation and convenience. Launched in 2024, the Bespoke AI WindFree Air Conditioner leverages advanced WindFree technology and AI to intuitively meet users’ cooling needs, seamlessly switching between WindFree Cooling and Fast Cooling modes with AI Auto Cooling.

Bixby’s latest upgrade brings smarter home control to Bespoke AI appliances, through voice commands and enhances usability through new features like Voice ID^[4]. It personalises services by recognising the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen.

Continued Efforts to Deliver Reliable Experiences

Samsung Knox sits at the core of Samsung’s connected home appliances to ensure that homeowners are adequately protected against cyberattacks and their privacy are safeguarded.

The latest Samsung Bespoke AI appliances will have enhanced Knox security applied so that users will be able to enjoy their AI Home experience with peace of mind. As one of the major updates, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.^[5]

Knox Vault^[6] is also applied to home appliances, to store sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure maximum protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.^[7]

For more information on the 2025 Bespoke AI appliance lineup, please visit the respective newsroom links provided above and the Samsung Online Store.

^{[1] AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.}

^{[2] Wi-Fi connection and Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.}

^{[3] Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.}

^{[4] Bixby availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.}

^{[5] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home launching in 2025.}

^{[6] Knox Vault is applied to appliances with 7-inch or 9-inch AI Home launching in 2025}

^{[7] PQC is applied to appliances with 7-inch or 9-inch AI Home launching in 2025.}

When it comes to household chores, laundry likely ranks among the more time-consuming tasks. Samsung’s AI-integrated appliances are here to offer the support you need as you care for yourself, your family and home. The new Bespoke AI Laundry Combo comes with AI-powered capabilities that turn this household struggle into a faster, smarter and easier experience.

A washer and dryer all in one, the Bespoke AI Laundry Combo will do the hard work for you while you reclaim your time at home.

One companion is all you need

Washing and drying one’s clothes can sometimes be a logistical nightmare. From ensuring there’s enough hanging space for all your clothes to accidentally leaving your clothes in the washing machine overnight, laundry can be a much easier process.

With its All-in-one design, the Bespoke AI Laundry Combo seamlessly integrates a washer and dryer into a single unit, freeing up valuable space in your utility area or closet. This also means that you don’t have to go through the hassle of transferring your laundry to a dryer or hanging it up on your racks for it to dry. Just sit back and relax while the Bespoke AI Laundry Combo does the heavy lifting.

Stop thinking, start washing

Al Wash & Dry detects fabrics, adjusting settings as needed

Let the washing and drying process be streamlined with the intelligent sensing capabilities of the Bespoke AI Laundry Combo. The AI Wash & Dry^[1] feature helps you take the guesswork out of adding detergent or choosing the wash setting, by sensing your laundry’s weight to dispense the right amount of water and detergent.

For delicate fabrics, AI Wash & Dry also adjusts the drying process according to the type of fabrics^[2] detected. 

Quick and energy-saving

Wash and dry your clothes in 98 minutes^[3] with the Super Speed cycle

Get ready-to-wear clothes in as fast as 98 minutes with the HeatPump drying technology that recycles the hot air used for drying to reduce the wait time by up to 60%[4] and energy use by up to 75%^[5]. This revolutionary drying process dries your clothes quickly, gently and efficiently at low temperatures – all in the comfort of your home.

Take laundry off your mind today

Integrate this AI-equipped companion into your way of doing things. Control your washing process all from the AI Home^[6], a sleek 7-inch touch LCD display on the Bespoke AI Laundry Combo that lets you set AI-customised courses while providing information on detergent levels, energy consumption and water usage.

The Bespoke AI Laundry Combo also fits right into every smart home. It allows voice control with Bixby and connects to other appliances through the SmartThings app^[7] for smarter, easier usage and control through Samsung’s connected platforms and services – for you to enjoy more and do less, starting today.

[1] AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[2] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[3] Based on using a Super Speed cycle with an 10lb DOE load (cotton 50% + polyester 50%). Dryer only: with a Residual Moisture Content of 48% after a wash cycle.

[4] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE Al Laundry Combo model a heat pump (WD21B6400KV) = 80 minutes vs. combo model with a condenser = 200 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[5] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE Al Laundry Combo model with a heat pump (WD21B6400KV) = 0.95kWh vs. WD21B6400KV/** combo model with a condenser = 3.8kWh, which is a reduction of 75%. Individual results may vary based actual load contents.

[6] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to AI Smart Dial, AI Opti Wash & Dry, and Voice enabled with Bixby. The learning models may be updated from time to time and may generate incomplete or incorrect information.

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

The space-efficient, hassle-free and energy-saving appliance enables consumers to save up to 60% less energy during the wash cycle and 30% less energy during dry cycle with AI Energy Mode^[1]

Samsung Electronics Co. Ltd held, on 8 October 2024, the Southeast Asia Bespoke AI Laundry Combo Tech Forum 2024, bringing together journalists and press from across the region to Bangkok, Thailand, for an exclusive briefing and in-depth immersion into the advanced technologies of a new all-in-one washer dryer, the Bespoke AI Laundry Combo.

Stella Jeong (left), Living Product Planner at Samsung Electronics demonstrates how users can easily manage their laundry and connected home appliances using the AI Home, a 7-inch LCD display on the Bespoke AI Laundry Combo

Samsung highlighted innovations that combine artificial intelligence and energy efficiency, as well as an in-depth experience of the Bespoke AI Laundry Combo as an appliance that creates a new category in white goods. Samsung product specialists were also on hand to explain the various innovations displayed.

Jongwon Park (left), Head of Washing Machine Module Lab at Samsung Electronics, explains the Heatpump Drying Technology in the Bespoke AI Laundry Combo that brings the powerful drying performance.

The star of the event was Samsung’s All-in-One washer dryer, the Bespoke AI Laundry Combo, which features innovative technologies including heat pump technology which uses heat from the air to dry clothes instead of conventional methods, reducing energy consumption and offering more efficient drying. Integrated with artificial intelligence, the AI Wash & Dry function automatically adjusts washing and drying parameters based on sensors that monitor the weight, dirt, and type of fabric of the clothes, ensuring impeccable results in each cycle and promoting water and energy savings.

AI Energy Mode also optimises energy use based on usage patterns and operating conditions, helping to reduce energy consumption and costs without compromising washing and drying performance. The Bespoke AI Laundry Combo uses up to 60% less energy during a wash cycle and up to 30% less energy during a dry cycle when using the AI Wash & Dry cycle with AI Energy Mode^[1] switched on, accessible via the SmartThings App^[2]. The appliance also features a larger capacity of up to 25kg, ideal for large families or those looking for practicality, allowing large volumes of laundry to be washed in a single cycle.

“We are excited to share Samsung’s latest innovations in smarter living to this region, and to offer a deep dive into the innovations that we are bringing to transform everyday life. The Bespoke AI Laundry Combo is a glimpse into the future of innovative laundry care, and by harnessing the power of AI, we are redefining what is possible in the home and at the same time, empowering our consumers with smarter and more efficient home solutions,” said Daren Tay, VP & Regional Head of Digital Appliances for Southeast Asia & Oceania, Samsung Electronics.

For more information on Samsung’s lineup of innovative home appliances, please visit https://www.samsung.com/sg/.

^[1] Available on Android and iOS devices. Requires Wi-Fi connection and login to Samsung account. Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.

^[2] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.