Samsung Newsroom is taking a closer look to explore the stories behind Samsung Core Tech in this second instalment. To unlock the full potential of every home, consumers require reliable, advanced appliances that boost convenience and eliminate hassle. Samsung has identified and answered this need with Core Tech, a philosophy comprised of four key themes — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable. By introducing innovative technologies across its wide range of home appliances that follow these key principles, Samsung ensures that users optimise their living spaces and enrich their homes with unparalleled efficiency and ease.

AI Cleaning: Meet the World’s First UL-Verified AI-Powered Cordless Stick Vacuum

A vacuum cleaner that works well on wooden floors but suddenly struggles when it’s moved on carpets results in an inconvenient cleaning experience. The Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner,^[1] relieves that kind of stress since it optimises the cleaning mode according to floor types. But the question remains — how does this ‘AI-Powered’ stick vacuum determine what type of floor it is placed on?

The Bespoke Jet AI’s AI Cleaning Mode intelligently classifies complex cleaning environments^[2], such as floor types. Then, it automatically applies a smart algorithm to deliver the optimal suction power and brush roll speed^[3] tailored for the specific cleaning environment.^[4] The result is a clean carpet or a shining hardwood floor — ensuring peace of mind for users every time.

▲ AI Cleaning represents ‘AI-Powered’ innovations in vacuum cleaners

Auto Open Door: For Everyone’s Flexibility

Why do refrigerator doors sometimes refuse to open? The internal pressure of a fridge drops as it chills, generating a suction effect that resists users’ efforts to open the door. To make opening fridge doors a breeze, Samsung designed the convenient Auto Open Door feature.

Boasting 27 patents from seven countries, this innovation is a game-changer for those who find opening fridge doors to be a challenge. Designed to be used with one simple touch this thoughtful feature helps make the refrigerator more accessible to a wider range of users. Created to enhance the ‘Flexible Use’ of home appliances, Auto Open Door also comes in handy when users have their hands full of groceries.

▲ Auto Open Door helps you open door with less effort by releasing the seal^[5] when you lightly touch them, enhancing accessibility and allowing for more ‘Flexible Use’

The Auto Open Door feature is only available for the Bespoke Infinite Line of Fridge, Freezer and Wine Cellar in Singapore.

Less Microfiber Cycle: Reduce Microplastics in Drained Water

Microplastics pose a significant threat to ocean ecosystems, and around half a million tonnes of microplastics are released into the ocean from laundry every year.^[6]

Samsung has consistently considered the impact of microplastics when researching advanced technologies and worked together with Patagonia. These dedicated efforts led to the introduction of the Less Microfiber Cycle in 2022– one of the latest additions to Samsung Core Tech’s ‘Durable and Sustainable’ category. The specially designed Less Microfiber Cycle helps to reduce microplastic emission in the rinse water.

Samsung has continued its efforts by providing the Less Microfiber Cycle update through SmartThings^[7] since this past August^[8] so users can easily download and run the cycle.

Samsung’s Core Tech has been developed through years of dedicated research — guided by customer-centric studies and observations — all with the aim of enriching the daily experience of Samsung home appliance users. Not only does this philosophy define the past, it’s a glimpse of the future. Samsung will remain committed to developing new solutions that reimagine user convenience.

In the upcoming instalment of the series, Samsung Newsroom will sit down with Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics to learn more about the history and concepts that serve as the driving force behind Samsung Core Tech. So stay tuned!

^{[1] In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organisation.}

^{[2] The ability to identify different cleaning environments can be affected by environmental conditions.}

^{[3] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush. The brushes and accessories provided will differ to suit the components of each model.}

^{[4] The ability to identify different cleaning environments can be affected by environmental conditions.}

^{[5] The door automatically opens about 25 mm wide. If users do not open the door further, it will close automatically after two seconds. Automatic closing may not be possible in certain environments.}

^{[6] “Fashion’s tiny hidden secret,” sourced from United Nations Environment Programme (www.unep.org/news-and-stories/story/fashions-tiny-hidden-secret).}

^{[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

^{[8] Started first from Korea and detailed schedules may vary up to regions, for applicable models only.}

The Bespoke AI Washer & Dryer Combo, featuring Digital Inverter Heat Pump technology, was a showstopper at Samsung Electronics’ booth at IFA 2023. This innovative product attracted the attention of many visitors for its ability to seamlessly handle both washing and drying functions within a single machine — all while improving space efficiency in compact laundry rooms. Powering this appliance’s capabilities is none other than “Core Tech,” a philosophy that underscores Samsung’s home appliances.

▲ The Bespoke AI Washer & Dryer Combo, built from Samsung’s Core Tech philosophy, stole the spotlight at IFA 2023 with its cutting-edge innovation.

Introduced at this year’s IFA, the Core Tech concept reveals the vision behind Samsung’s home appliances as well as what drives the company to consistently push the boundaries of innovation. Through this three-part series, Samsung Newsroom will dive into the essence of Core Tech, showcasing its diverse applications in Samsung’s home appliances.

Inside Samsung Home Appliances: Core Tech

“When we first kicked off with developing the Bespoke AI Washer & Dryer Combo, we were not seeking opportunities for moderate changes. We were aiming to create something completely different,” said Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “I focused on securing enough time and freedom for our engineers to explore. Driven by the Core Tech philosophy, they ultimately developed a product that exceeded expectations.”

Core Tech is comprised of four key themes — “Outstanding,” indicating Samsung’s unique or first-introduced features; “AI-Powered,” representing the use of artificial intelligence and the pursuit of automation to reduce the need for user action; “Flexible Use,” enabling customisation for diverse lifestyles; and “Durable & Sustainable,” emphasising both product and environmental sustainability. The Bespoke AI Washer & Dryer Combo exemplifies these ideas, incorporating proprietary technologies such as AI Ecobubble and custom AI-driven washing and drying capabilities that optimse efficiency and performance. Moreover, it helps users save energy by connecting to AI Energy Mode in SmartThings Energy.

▲ Through the four themes – Outstanding, AI-Powered, Flexible Use and Durable & Sustainable – Samsung Core Tech embodies the key values driving the company’s technologies.

“The paradigm of home appliances has changed completely. A refrigerator is no longer merely a cold box with doors, and a washer is far beyond a water-spewing, tub-spinning machine. We have entered an era where the focus is on evolving lifestyles and tailored experiences,” said Lee. “In this sense, Core Tech stands as both a testament to Samsung Electronics’ past innovations and a guiding beacon for the future, encompassing our social responsibility moving forward.”

 “The four themes of Core Tech are not mutually exclusive but rather complementary. Ultimately, the goal is to provide unique solutions – even for problems consumers may not yet recognise.”

– Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics

Breaking Down Core Tech Themes: Innovations in Home Appliances

Outstanding signifies the technologies unique to Samsung’s home appliances branded with patents and the company’s commitment to enhancing consumer lifestyles. Notable technologies in this category include AI Ecobubble which optimises laundry performance with bubbles to help detergents better penetrate fabrics; and Beverage Center inside the fridge which provides quick and easy access to cold drinks.

▲ Part of Core Tech’s Outstanding, the AI Ecobubble ensures powerful but gentle cleaning at low temperatures.^[1]

AI-Powered represents the evolving home appliance products, emphasising how artificial intelligence and automation can reduce user intervention. This advancement can be especially beneficial for those who have become too familiar with conventional appliances and are unfamiliar with ways to better use them. Samsung’s AI-powered appliances learn usage patterns, provide tailored recommendations and optimise settings automatically — ultimately redefining user convenience.

▲ AI Pro Cooking, a standout feature within Core Tech’s AI-Powered category, analyses ingredients placed inside using its built-in camera and recommends optimal recipes.

Flexible Use allows customisation of home appliances to meet diverse user preferences, such as region, generation or physical environment. For instance, the FlexZone in the refrigerator allows users to store food, wine and other items properly by adjusting the mode in the designated zone. The Dual Cook Flex Oven expands culinary possibilities by dividing its cavity and door into two, allowing users to prepare multiple dishes at different temperatures.

▲ Flexible Storage in Core Tech’s Flexible Use pillar allows consumers to store food in various ways.

Lastly, Durable & Sustainable embodies Samsung’s commitment to extend product lifespan and enable users to make eco-conscious decisions. It is crucial for home appliances since they are used for extended periods and continuously plugged in. This category contains technologies such as the Digital Inverter Compressor and Motor that help save energy and the Less Microfiber Cycle, which is a result from working together with Patagonia, to reduce microplastic emissions during wash cycles.

▲ The Digital Inverter Motor contributes to energy efficiency and durability and falls under Core Tech’s Durable & Sustainable category.

In essence, the four pillars of Core Tech — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable — collectively address overarching concerns in the world of home appliances. Executive Vice President Lee emphasised the interconnectedness of these themes: “These four themes are not mutually exclusive but rather complementary.” For instance, the Less Microfiber Filter for washers can be installed in a choice of ways^[2] flexibly (Flexible Use), but considers the product’s environmental impact (Durable & Sustainable). “Ultimately, the goal is to provide unique solutions — even for problems consumers may not yet recognise — by digging deeper and observing the demands of our users,” he added.

Core Tech not only embodies the cutting-edge technologies in the home appliances market but also looks forward to the future. Samsung has consistently offered distinctive solutions through careful evaluation of the value its products bring to consumers. In the second part of this series, we will dive into the different stories of Core Tech and explore key technologies through an array of videos.

^{[1] Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.}

^{[2] Must be installed higher than the washing machine drain.}

The Bespoke Jet AI delivers exceptionally powerful cleaning performance along with smart features that keeps homes hygienic and clean

Bespoke Jet AI is designed to effectively clean any homes with up to 280W of suction power and AI Cleaning Mode.

Samsung Electronics Singapore unveiled the Bespoke Jet AI, its most powerful cordless stick vacuum^[1] yet. Boasting powerful suction power of up to 280W^[2], AI-based cleaning functionality and a self-emptying enhanced All-in-One Clean Station, the Bespoke Jet AI provides consumers with a convenient, smart-cleaning solution for any home.

“Maintaining a clean and hygienic living space continues to be key for homeowners in Singapore. Designed with every lifestyle in mind, the Bespoke Jet AI is powered by new AI-based cleaning functionalities which make cleaning more intelligent for various environments at home. Along with its sleek design, exceptional suction power, and an enhanced, self-emptying All-in-One Clean Station, Samsung wants to deliver a premium and convenient cleaning experience for users,” said Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore.

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI delivers a powerful, hygienic cleaning experience, with up to 100 minutes of usage without recharging.

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power, makes it Samsung’s most powerful vacuum motor to date. In addition, the vacuum boasts the longest single battery runtime of up to 100 minutes of usage on a single charge[3]. The battery features 80% more capacity than the previous model and has been optimised to retain 70% of its performance for up to 500 cycles.^[4]

Samsung Bespoke Jet AI Premium Extra in Satin Black also comes equipped with an additional battery, effectively doubling the total runtime to an impressive 200 minutes when both batteries are used consecutively.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

The Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments with the AI Cleaning Mode^[5]. The vacuum can help identify floor types^[6], such as carpets and wooden floors, and adjust suction power accordingly to maximise battery efficiency and optimise cleaning⁶. It is also the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation^[7].

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed to classify the floor type it is placed on, and the resulting algorithm will be automatically applied to provide the optimal suction power, making cleaning convenient by eliminating the need for users to manually adjust the suction power.

When used with the Slim LED Brush+, the vacuum is easier to navigate in various conditions or on different surfaces, improving manoeuvrability by up to 8%^[8]. Slim LED Brush+ also helps the Bespoke Jet AI efficiently suck fine dust on hard floors, while reducing battery usage by up to 21%.

In addition to the AI Cleaning Mode, SmartThings^[9] enables users to customise their vacuum and its functions while ensuring peak performance through the smart self-diagnosis function. This feature not only enhances the cleaning experience but also tracks and reports cleaning history, conducts self-diagnosis checks, and provides a personalised maintenance guide.

More Hygienic Experiences with an Upgraded All-in-One Clean Station and Accessories

The Bespoke Jet AI’s enhanced All-in-One Clean Station harnesses Air Pulse technology^[10] to automatically empty the dustbin for quicker and more hygienic cleaning. It now features the latest Air Spin Edge technology, which rotates the Spinning Cyclone at a blade rate of up to 1,000 RPM to effectively remove 99%^[11] of hair.

The All-in-One Clean Station can now automatically shut its cover after every disposal and offers a powerful dust management performance with a 99.999%^[12] Multi-layered Filtration System to trap fine dust.

Additionally, the Bespoke Jet AI also features a selection of brushes and other in-box accessories. The Slim LED Brush+ features an anti-tangle roller on the front to ensure uninterrupted cleaning with a highly manoeuvrable design as well as LED lighting in order to effectively clean even in darker and trickier areas.

The Spray Spinning Sweeper allows the user to manually dispense additional water from its 150ml anti-bacterial tank while its microfiber pads combat the growth of over 99% of specific bacteria. It also includes the Pet Tool+ brush, specially designed for picking up thin and easily missed pet hairs.

The Bespoke Jet AI also provides users with additional accessories for a more thorough clean. The Combination Tool features a small brush at the end for a versatile clean, suitable for upholstery and keyboards, while the Crevice Tool[13] reaches tight corners and other awkward areas to pick up dust and dirt quickly in these narrow crevices and nooks. Lastly, the Flex Tool is able to bend up to 90 degrees to clean hard-to-reach places, such as the tops of cabinets or shelves.

For more convenient storage of the tools and brushes the Accessory Cradle allows users to keep their cleaning tools organised and accessible. Additionally, the Bespoke Jet AI Premium Extra includes a battery charging kit, to allow users to charge the spare battery separately.

Available in two timeless Bespoke colours: Satin Black and Satin Greige, the Bespoke Jet AI is set to transform cleaning into a smart, adaptive, and efficient process, while giving homes a touch of modernity while displayed.

Availability and Pricing

The new Samsung’s Bespoke Jet AI is now available on the Samsung Online Store and at selected consumer electronic stores.

Model	RRP
Bespoke Jet AI premium Handstick Vacuum 280W – Satin Greige (VS28C976FQG/SP)	S$1,399
Bespoke Jet AI premium extra Handstick Vacuum 280W – Satin Black (VS28C979FQK/SP)	S$1,499

For more information, please visit:  https://www.samsung.com/sg/vacuum-cleaners/bespoke-jet-ai/

Bespoke Jet AI Specifications

^{[1] Compared to the stated suction power of cordless vacuum products in Samsung.}

^{[2] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.}

^{[3] The stated run time is based on using a large capacity battery that is fully charged at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.}

^{[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being fully charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.}

^{[5] AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.}

^{[6] The ability to identify different cleaning environments can be affected by environmental conditions.}

^{[7] In May 2023 it was the first cordless stick vacuum cleaner to receive AI Certification from UL Solutions, a leading independent safety science organisation.}

^{[8] Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The manoeuvrability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions.}

^{[9] SmartThings App is compatible on Android or IOS device, with Android 6.0 and higher or IOS 10.0 and higher, and Wi-Fi® connectivity to the mobile device. A Wi-Fi® connection and a Samsung account are required.}

^{[10] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.}

^{[11] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage condition.}

^{[12] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.}

^{[13] Based on testing by the Korea Analysis Test Researcher, in accordance with the AATCC-100, JIS-L-1902, KS K 0693, KS K 0890 and AATCC-147 standards. Deactivates 99.9% of Staphylococcus aureus and Escherichia coli bacteria. Results may vary depending on actual usage conditions.}

▲ CEO and Head of DX(Device eXperience), Samsung Electronics

Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing.

With growing demand for smart homes and a sustainable future, consumers have shown that they no longer see functionality alone as the main priority when considering their appliance needs. Now, how an appliance makes life more sustainable, connected and stylish is just as important.

Across the electronics industry, companies are exploring more fulfilling customer experiences on these terms. Among them, Samsung is uniquely positioned to provide it. Thanks to our wide array of products from smartphones and TVs to household appliances brought together under our exclusive SmartThings connectivity platform, Samsung can provide an experience of the home that is not just innovative but also truly holistic.

This year, through Sustainable, Connected and Stylish Life, we are taking the foundation of Bespoke in the home and elevating it further, making eco-consciousness more intrinsic, harmonizing our diverse services and offering greater freedom in visual expression than ever.

Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life. This is the vision of Bespoke that I am excited to share with you today.

Sustainable Life – Make Sustainable Life Easy

How we live involves how we affect our environment. As more people pursue greener lifestyles and values and the importance of energy saving increases, there is a growing interest in how to realize sustainability in our daily lives. To make this possible, sustainability is more central to Bespoke than ever in 2023 with the vision to provide the most energy efficient products and solutions.

The technologies we are showcasing at Bespoke Life 2023 are built on the idea that the simplest but most important step is making a change to how things work in everyday life. As well as reducing carbon emissions across the entire lifecycle of our products, SmartThings’ AI Energy Mode, can save energy up to 70% in various product categories, soon to be available in 65 countries this year. To help reduce microplastics – which have become a major contributor to marine pollution – we built upon our “Easy for Everyone” concept to develop the Less Microfiber Cycle and Less Microfiber Filter in collaboration with Patagonia.

Connected Life – Simplify Connected Life

With social distancing coming to an end, we are all getting back to normal life. Three years of restrictions, however, have reminded us all of the value of connection. In our fast-changing world, the era of hyper-connectivity has truly arrived.

With nearly 270 million people around the world using SmartThings to make household life easier and simpler, hyper-connectivity is made possible by appliances that work together to provide a unified customer experience in the home. Last year, we launched SmartThings Home with six services, and this year we announced a whole new world of connectivity under the theme of “Bringing Calm to Our Connected World.”

100% of our new Bespoke products support wi-fi connectivity. With these appliances that automatically adjust to more than twenty pre-set actions based on users’ daily routines, as well as enhanced security, we want to ensure that the Bespoke experience is seamless and adaptable to changes in users’ lives.

Stylish Life – Create Stylish Life

A more expressive, customizable home and a focus on choice has always been core to Bespoke, creating a stylish life by allowing individuals to customize their surroundings and belongings to reflect their unique tastes and preferences. Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliance to change.

To make our Bespoke products more personal, adaptable and long-lasting, Bespoke Life features easily changeable panel colors and textures for appliances, to keep pace with customers’ changing lifestyles and tastes without the need for full replacement.

Also, we are always pursuing collaborations that show just how creative and stylish interior design can be. Our new, limited-edition Bespoke refrigerator panels, designed in partnership with Italian creative studio TOILETPAPER, are an excellent example of the breadth of Bespoke style, finding new, unexpected ways to make daily life vibrant and engaging.

With demand for deeper personalization growing all the time, we want to empower individuals to personalize their homes through appliances that harmonize with everything else in the living space, and we will continue to launch collaborations with new artists.

On June 7 at Bespoke Life 2023, we’ll announce more details about our expanding vision. Through Sustainable, Connected and Stylish Life, Bespoke Life is adding more convenience and value to every task and routine. We can’t wait to show you how Bespoke weaves these values into the things you do every day.

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on June 7 at 22:00 SGT.