Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalised services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalised experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalised smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognises that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalise the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analysing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognise individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivises customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalisation and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognising their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilising their communities to advance the Global Goals.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI^[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED, and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models^[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

^[1] Available features may vary by country and model.

^[2] Available models may vary by country.

Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

The 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market and new form factors that ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our industry-leading lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor that fits them.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI, the M9 features AI Picture Optimiser, which analyses input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjust the display settings for the best visual experience.^[1] For gamers, the AI goes further by recognising the genre of the game being played and fine-tune the picture settings to deliver an optimal and immersive experience for every playstyle.^[2]

The M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality.^[3] By analysing input signals and existing image data, this feature delivers crystal-clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalised features enhance the hardware performance of the M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colours. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in any environment.

Samsung Odyssey Series: Two Industry Firsts With a 27” 4K OLED Gaming Monitor and an OLED Screen With a 500Hz Refresh Rate

The Odyssey gaming monitor series powers up industry-leading performance in new sizes with the 2025 Odyssey OLED G8 and G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world. The screen packs in 165 PPI (pixels per inch) with a refresh rate of 240Hz. The level of pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with less tear and flickering. VESA DisplayHDR True Black 400^[4] delivers rich darks without bloom or colour bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by reducing distracting reflections and glare.

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customisable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyse and convert 2D video into 3D.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

The 37” ViewFinity S8 (S80UD model) is the largest 16:9 4K monitor to date. Its screen is approximately  34%^[5] larger than the previous and is designed to maximise productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% colour gamut faithfully presenting colours on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the colour representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland^[6] for ‘Ergonomic Workspace Display,’ recognising its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified^[7] Intelligent Eye Care reduces fatigue in users’ eyes — even during prolonged use — by adjusting the colour temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM^[8] switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

^[1] AI Picture Optimiser is available only when the monitor is connected to a PC.

^[2] Support may vary depending on the game title.

^[3] AI Upscaling Pro works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).

^[4] VESA DisplayHDR True Black 400 certification is underway and expected to be finalised before the product launch date.

^[5] Screen size compared with the 2024 ViewFinity 32” model.

^[6] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[7] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[8] Keyboard, video, mouse.

Samsung Newsroom took an inside look at the thorough quality tests that set Samsung home appliances apart.

Refrigerators: Durability and Temperature Consistency Throughout

The refrigerator is the most frequently used appliance in the kitchen. To ensure Samsung refrigerators operate in the most demanding conditions, the Door Slam Test simulates the act of opening and closing fridge doors tens of thousands of times depending on the model. During the process, engineers assess the hinges for sagging, listen for unusual noises and examine whether the doors continue to function smoothly under stress.

Tests are also carried out to evaluate proper performance throughout the four seasons. The Temperature Maintenance Test pushes refrigerators to their limits by replicating different seasonal weather conditions — from freezing winters to sweltering summer heat waves of over 40 degrees Celsius — making sure optimal cooling performance is maintained in challenging external environments.

Preserving the freshness of food ingredients, meanwhile, relies on maintaining a consistent internal temperature. Using thermocouples placed throughout the refrigerators and freezers to be tested, the Compartment Test (Notch Test) alters notch settings and simulates variations in humidity and temperature to check whether each product’s compartments and shelves are cooled evenly.

For refrigerator models equipped with automatic ice makers, the Ice-making Performance Test checks ice production capabilities and the quality of ice by varying water pressure, temperature and notch placement.

▲ The Door Slam Test (left) and the Water Protection Test (right)

Washing Machines: Ready To Thrive in Harsh Winters and Wet Environments

Washing machines are often installed in areas with lower temperatures or exposure to water, such as balconies or bathrooms. To make sure its products perform reliably under these conditions, Samsung conducts rigorous stress tests.

The Freezing Test evaluates the durability of Samsung washing machines in the winter by repeatedly exposing the appliances to temperatures as low as those in the Arctic and as high as those in scorching summers. Additionally, engineers carry out a Water Leakage Test to assess the washing machines’ resistance to leaks. They fill the drums with water, place the machines at tilted angles and monitor them for leaks over a period of 24 hours or more under varying humidity levels and different temperatures.

The Water Protection Test, on the other hand, checks whether the washing machines work properly in wet environments. High-pressure rotating nozzles spray water onto the appliances for extended periods of time, with engineers closely monitoring for water infiltration into electrical components or condensation issues caused by humidity.

Kitchen Appliances: Designed With Product Lifespans in Mind

▲ The Durability Test (left) and the Basket In and Out Test (right)

The lifespans of Samsung electric cooktops under real-world conditions can be estimated through the Durability Test. In this simulation, engineers test the durability of dozens of cooktops over several months by repeatedly heating and cooling standard containers on them while the containers are automatically refilled with water.

Samsung dishwashers undergo the Basket In and Out Test to be checked for any defects in their rollers. Engineers purposefully overload the dishwashers’ baskets beyond standard capacity and slide them in and out tens of thousands of times to ensure the quality of their rollers, rails and nozzles.

Every Samsung home appliance is built with one ultimate goal — to give users peace of mind, even in unexpected moments. Samsung will continue strengthening quality control and inspection across its product lines in constant pursuit of unprecedented levels of safety and durability.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.