Run, don’t walk… presenting the Samsung Galaxy A55 5G and Galaxy A35 5G, Samsung’s latest smartphones that are auditioning to become your always awesome companions. No cap, these Galaxy A Series devices have had a major glow-up, incorporating extensive features such as Samsung Knox Vault and enhanced photography capabilities inspired by Galaxy’s flagship camera innovations, all packed into trendy colours – for you to bring on daily adventures as you become a better version of yourself!

Main Character Energy: Capture your awesome self  

For the selfie kings and queens, level up your shots with the Galaxy A55’s 5G 32MP Selfie camera that allows you to capture high-quality selfies with warm or natural tone options. Portrait Mode helps you sharpen the focus on faces with precise bokeh and background blur effects, for amazing selfies whether solo or with the whole crew!

Zoom out for the tiny details and dynamic colours of big-picture moments with the Galaxy A Series’ 50MP high-resolution Wide-angle camera.

Having a night out with your besties? Full send it with awesome Nightography, powered by the Galaxy A55 5G’s advanced AI Image Signal Processing (ISP), which produces stunning low-light images never seen before on Galaxy A series.

Manifest a Protected Aura: Stay awesome all day 

The Galaxy A55 5G and Galaxy A35 5G have got you covered to go about your day with good vibes only. Truly manifest a protected aura with these Galaxy devices that come with up to four generations of Android OS and One UI upgrades and five years of security updates^[1] – so they remain secure and up-to-date with the latest features for longer. 

These devices also come with Samsung Knox Vault^[2], designed to protect your sensitive information, such as your PIN, password, and pattern. Your encrypted data can be safely transferred to Samsung Knox Vault storage, which is completely isolated and separated from the main operating system.

Immaculate Vibes Only: Look and feel awesome

The Galaxy A55 5G and Galaxy A35 5G are built different with Corning® Gorilla® Glass Victus®+ making it scratch-resistant and durable for the long haul, so it can survive the struggles of everyday life with you. Plus – both devices are dust and water resistant with an IP67 rating^[3]!

These Galaxy A series devices are not just lowkey sensible, they are highkey stylish. Choose your awesome colour today – Awesome Lilac, Awesome Iceblue, Awesome Lemon and Awesome Navy^[4] – and make every fit of yours fire!

^[1] The OS upgrade and security update policies specified above are subject to change. Availability and timing of One UI upgrades and features may vary by device model and timing of Android OS upgrades.

^[2] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z Series, S FE series smartphones and Tab S series devices launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[3] Galaxy A55 5G and Galaxy A35 5G are rated as IP67. Based on lab test conditions for submersion in up to 1 metre of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

^[4] Colour availability may vary by country, region or carrier.

Samsung Electronics Co., Ltd. today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Samsung Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“The latest additions to our Galaxy A Series enable a wider group of consumers to experience our flagship features, including enhanced Nightography to capture more vivid pictures in low-light, and a clearer viewing experience with Vision Booster,” said Ronnie Ng, Vice President, Mobile Experience, Samsung Electronics Singapore. “And as consumers seek enhanced mobile security features, the inclusion of Samsung Knox Vault on our new Galaxy A55 5G and A35 5G smartphones will offer a greater peace of mind by protecting sensitive data on device, even during unfortunate situations like when the device is lost or stolen.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on the Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video makes it easy for users to capture memories with friends and family, no matter the lighting.

Both Galaxy A55 5G and Galaxy A35 5G offer incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch^[1] screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A55 5G and Galaxy A35 5G offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting the Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

Local Pricing and Availability

The new Galaxy A55 5G and A35 5G will be available in Singapore from 15 March 2024, Friday, and will be available for purchase via selected telecommunication operators, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and iShopChangi and major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

From 15 March 2024 to 26 April 2024, consumers who purchase the new Galaxy A55 5G and A35 5G will receive a complimentary 25W Power Adapter (worth $38), as well as the following complimentary gifts with purchase via Samsung Online Store, Samsung Experience Stores and selected consumer electronics & IT stores^[3]:

• Galaxy A35 5G: $80 store voucher
• Galaxy A55 5G: Galaxy Buds FE (worth $159)

For more details on the available launch promo, please visit the respective channel pages.

For more information, please visit:

• Galaxy A35 5G: https://www.samsung.com/sg/smartphones/galaxy-a/galaxy-a35-5g-awesome-iceblue-128gb-sm-a356elbdxsp
• Galaxy A55 5G: https://www.samsung.com/sg/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbaxsp

To find out more about the other Samsung Galaxy updates, please visit the Samsung Singapore Newsroom.

Specifications:

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

^{[1] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.}

^{[2] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

^{[3] While stocks last. Terms & conditions apply.}