AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves — daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

On 22 July, Samsung Electronics will host Galaxy Unpacked in London — a city that moves forward, not by chasing trends, but by setting them.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live from 22 July 2026, 9:00PM SGT on Samsung.com/sg/, Samsung Singapore Newsroom and Samsung’s YouTube channel.

Unfold your next adventure

Galaxy fans and interested customers can now register their interest via this site until 22 July 2026, 8:59PM SGT. Complete the pre-registration to unlock a $38 e-voucher and local attraction discounts^[1].

Additionally, consumers who pre-registered their interest and pre-order the next Galaxy devices starting from 22 July 2026 will stand a chance to win a 3D2N Trip.com getaway or a Music Studio 5^[2].

Save more with Samsung Registration+

From 8 July 2026 to 22 July 2026, consumers who are looking to own the next Galaxy devices can purchase a $20 e-voucher to get^[3]:

• $60 off your next Galaxy Foldable or Watch OR
• $100 off when you purchase the next Galaxy Foldable and Watch together

While stocks last. Terms & Conditions apply.

For more information, visit https://www.samsung.com/sg/gift-card/e-vouchers/pre-registration-evoucher-z-code-evoucher

Be the first to unfold a new shape with Samsung Singapore  

On 23 July 2026, join us at Warehouse @ River Promenade, Jiak Kim Street for a first-look celebration of our next generation of Galaxy devices — made to reshape the way your work, create and connect.

What to expect:

• Exclusive First Look: Be among the first in Singapore to touch, feel, and experience the next generation of Galaxy Foldables

• Immersive Experience Zones: Dive into curated spaces designed to showcase how AI and form factor innovation can ease and elevate your everyday.
• Stay for the Vibes: Enjoy live DJ sets, food and drinks throughout the evening.

Register now to secure your invitation. Admission is complimentary.

Stay tuned and make sure to register your interest at samsung.com/sg/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked.

_{^[1] This Promotion is valid from 8 July 2026, 7:00 a.m. SGT to 22 July 2026, 8:59 p.m. SGT. Complete the registration form to unlock a $38 e-voucher and 8% off Trip.com local attractions / tours or hotels.}

_{^[2] Pre-order the next Galaxy Foldable after registering for a chance to win a 3D2N getaway from Trip.com (48 winners) or a Music Studio 5 (18 winners). While stocks last. T&Cs apply.}

_{^[3] The $20 Samsung Registration+ e-voucher is available for purchase from 8 July 2026, 7:00 a.m. SGT to 22 July 2026, 8:59 p.m. SGT, and will entitle you to get:}

_{(i) $60 off the next Galaxy Foldable or Watch if bought separately (redeemable from 22 July 2026, 9:00 p.m. SGT to 13 Aug 2026, 11:59 p.m. SGT); or}

_{(ii) $100 off the next Galaxy Foldable and Watch when purchased together (redeemable from 22 July 2026, 9:00 p.m. SGT to 13 Aug 2026, 11:59 p.m. SGT)}

_{(iii) $30 off any other Samsung product (redeemable from 14 Aug 2026, 12:00 a.m. SGT to 30 Sep. 12:00 a.m. 2026).}

_{In respect of the foregoing: redemption of the Samsung Registration+ e-voucher is valid via Samsung Online Store, Samsung Shop App and/or Samsung Experience Stores only.}

_{The Samsung Registration+ e-voucher is available for purchase at $20 and is valid for one-time redemption only. The Samsung Registration+ e-voucher is non-transferable, non-refundable and non-exchangeable for cash. Any unused, expired or forfeited e-voucher will not be refunded or replaced.}

_{Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

In 2026, the Galaxy S26 Series is here to help you do more and worry less with AI-powered productivity tools to support everyday workflows.

This exciting line-up of AI phones introduces advanced Galaxy AI features that can help smoothen your productivity journey – Now Nudge, Now Brief, Call Screening and Document Scan – are all designed to work seamlessly and effortlessly so you never miss a beat no matter how busy you get.

Always prepared for complete ease of mind

The Galaxy S26 Series provides you with timely reminders before you realise you need them. Feeling uneasy before the start of a new week is common, especially when important meetings await. More proactive and personalised than ever, Now Brief^[1], quietly supports users by surfacing timely reminders and key information—helping to ensure that nothing slips through the cracks.

Effortless schedule management with Your AI Companion

The Galaxy S26 Series finds for you the simplest way to stay organised. Heading to work, it’s common to be juggling emails, the day’s news and even that message from a close friend asking when you’re free to catch up.

Now Nudge^[2] effectively minimises manual input on your end. Timely and relevant suggestions help you stay in the flow without being distracted. Received a message about your evening plans? This exciting AI-powered feature which can be turned on or off from Settings, reads the context of the conversation, checks your calendar for conflicts, and surfaces relevant suggestion, without you ever opening a separate app.

This seamless productivity carries on across tasks with the Galaxy S26 Series. If another friend asks for photos from a recent trip, the Galaxy S26 Series can quickly and automatically suggest photos from the Gallery, removing the need to search through albums or switch between apps.

Check out how to use this advanced Galaxy AI feature, Now Nudge, here.

Stay focused with intelligent call screening

The Galaxy S26 Series helps you screen out distractions with smarter safeguards. In fast‑paced workdays, unexpected calls can easily disrupt concentration, especially when you’re in important meetings.

The Galaxy S26 Series introduces intelligent, AI‑powered Call Screening^[3] for a safer way to handle calls instead of ignoring them. It helps you check unknown callers and summarises intent, so you can decide if it is an important call to take.

Here’s how effortless Call Screening works on your Galaxy S26 Series:

The ultimate, distraction-free workday with easier document capture

The Galaxy S26 Series enables you to get things done easily and quickly. From receipts and forms to handwritten notes, paperwork can pile up quickly—especially during busy workdays.

The AI-powered Document Scan instantly delivers clean digital copies of your receipts, forms, and notes, easily removing distortions and distractions like creases or fingers in the shot. This smart feature can remove the hassle of tiresome admin tasks – with the ability to automatically organise multiple images into a single PDF file, ready for whatever submissions you need to make.

The camera app on the Galaxy S26 Series can also help you quickly scan text and QR codes, here’s how: https://news.samsung.com/sg/everyday-moments-made-easier-with-galaxy-ai.

The Galaxy S26 Series represents the evolution of Galaxy AI in 2026. It is not simply a faster phone with upgraded specifications but a shift in what an AI phone is supposed to do: to be a steady companion that meets your needs – always helping you do more and worry less.

_{^[1] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[3] Call Screening feature for Call Assist may vary by country, region and language. Feature needs to be manually activated.}

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.^[1] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 Series, Galaxy S25 FE, Galaxy S24 Series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 Series and Galaxy Tab S10 Series.

One UI 8.5 will begin rolling out in Korea starting 6 May^[2], with additional regions to follow.

_{^[1] Features may vary depending on model and service region.}

_{^[2] Availability and timing may vary by market and model.}

Audio Eraser^[1] on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 Series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 Series,^[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 Series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 Series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.

The video below shows how the Galaxy S26 Series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 Series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

With the Galaxy S26 Series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 Series, with controls to adjust “Strength” and enable “Voice focus.”^[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 Series.

_{^[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 Series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.}

_{^[2] The Galaxy S26 Series includes Galaxy S26, S26+ and S26 Ultra.}

_{^[3] Image simulated for illustrative purposes. Actual UX/UI may be different.}

The little tasks can add up quickly. Planning a trip with friends often means juggling multiple apps — checking your Calendar to avoid clashes, booking a car to the airport, reopening Notes to review the places you want to visit, keeping track of receipts, and staying up late to edit your photos until they’re ready to post.

 

Galaxy AI^[1] on the Galaxy S26 Series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

 

What are the key Galaxy AI features on Galaxy S26 Series?

On the Galaxy S26 Series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organise, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organise visual content, Galaxy AI helps you stay in the flow.

 

Now Nudge^[2] adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, the Galaxy S26 recognises it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

 

And when someone asks for photos from your trip to New York^[3], Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

 

For step-by-step instructions on how to experience these Galaxy AI features, watch here:

 

 

The Galaxy S26 can take care of multi-step tasks behind the scenes, making everyday moments feel easier. Through natural interactions, Google Gemini can search and complete complex actions seamlessly across apps, such as looking up information on your next holiday destination and automatically adding it to Notes. It offers an early look at what agentic AI can do, completing routine tasks in the background so you can offload the busywork.

 

Galaxy cameras have always made it easy to capture fantastic photos. With the Galaxy S26, the upgraded Photo Assist and Creative Studio^[4] make editing and customising content just as seamless.

 

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialised tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

 

 

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted.

 

 

Galaxy AI also helps you stay organised and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. The Galaxy S26 recognises the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

_{^[1] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[3] For location information, location permission should be allowed.}

_{^[4] Requires an internet connection / Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.}

Samsung Electronics today announced the global availability of the Galaxy S26 Series and the Galaxy Buds4 Series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI^[1] experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 Series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and an innovative built-in Privacy Display^[2].

Privacy Display, which has drawn widespread praise since its unveiling, changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S Series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[3] — with significant gains^[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[5] provide proactive and relevant context-aware suggestions, while Now Brief^[6] surfaces timely reminders for important events. A choice of agents^[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,^[8] keeps footage vibrant even in low light, and Super Steady, ^[9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,^[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio^[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 Series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds Series to date. The Buds4 Series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analysing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimise for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation^[14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 Series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting 11 March, the Galaxy S26 Series will be available for purchase in Singapore. For details, please visit: https://news.samsung.com/sg/live-on-easy-mode-with-all-new-galaxy-s26-series-buds4-series-now-available-in-singapore 

For added peace of mind, Samsung Care+^[16] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

_{^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.}

_{^[2] Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.}

_{^[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{^[7] Availability may vary by region/country and language.}

_{^[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[9] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{^[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.}

_{^[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.}

_{^[13]  Based on global ear data research conducted by Samsung Design Innovation Centre.}

_{^[14] Available on Buds4 Pro.}

_{^[15] AI features require a compatible Samsung Galaxy phone.}

_{^[16] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/}

Experience Galaxy AI with the all-new Galaxy S26 Series and Galaxy Buds4 Series, now available in Singapore starting today, 11 March 2026.

Galaxy S26 Series: Less effort, More life.

The Galaxy S26 Series will be available for purchase at:

• Local telecommunication operators (M1, Singtel and StarHub);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy S26 Ultra and Galaxy S26+ | S26);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 11 March to 3 April, consumers who purchase the Galaxy S26 Series will enjoy up to $180 e-voucher^[1]. 

For more details^[2] on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• M1: http://m1.com.sg/galaxys
• Singtel: https://singtel.com/galaxys
• StarHub: https://starhub.com/samsung
• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (KrisShop): https://krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://harveynorman.com.sg/promotions/samsung-galaxy-s-series.html
• iShopChangi: https://ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the Galaxy S26 Series devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

Galaxy Buds4 Series: Unveil true Hi-Fi sound.

The Galaxy Buds4 Series will be available for purchase at:

• Local telecommunication operators (Singtel and StarHub);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy Buds4 Pro | Galaxy Buds4);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 11 March to 3 April, consumers who purchase via Samsung Online Store, Samsung Shop App, Samsung Experience Store or Samsung Official Stores can enjoy 15% off the new Galaxy Buds4 Series with eligible Galaxy Smartphone or Galaxy Tab purchases^[4].

Meanwhile, consumers who purchase via selected major consumer electronics & IT stores and local telecommunication operators can enjoy up to 15% off the new Galaxy Buds4 Series with any purchase^[5].

For more details on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• Singtel: https://singtel.com/galaxys
• StarHub: https://starhub.com/samsung
• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (KrisShop): https://krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://harveynorman.com.sg/promotions/samsung-galaxy-s-series.html
• iShopChangi: https://ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the Galaxy S26 Series devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

New Galaxy Club: 50% value protected. Next Galaxy unlocked.

New Galaxy Club^[6] is a new Samsung programme that allows customers to upgrade to the next Galaxy S Series with up to 50% of their device’s value back and 2-year Samsung Care+ Screen Care, for extra peace of mind.

Available exclusively at Samsung Online Store.

Customers can join the New Galaxy Club at $168 and enjoy:

·       Guaranteed up to 50% of your device’s value back when upgrading to the next Galaxy S Series (up to $1,289); and

·       2‑year Samsung Care+ Screen Care included (worth $168)

For more information, visit: http://www.samsung.com/sg/smartphones/new-galaxy-club/

Cinch: Exclusive Subscription Partner

Consumers looking to purchase the latest Galaxy S26 Series can now consider a subscription of the device instead with Cinch. They can subscribe to the new Galaxy S26 Ultra from $84/month on a 12-month subscription plan.

The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

Consumers can visit http://samsung.cinch.sg to learn more about Cinch subscription programme^[7].

More information on the Samsung Galaxy S26 Series is available here.

_{^[1] This Promo is valid from 11 March 2026, 12:00AM SGT, to 3 April 2026, 11:59PM SGT. While stocks last. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[2] Memory and colour variants differ from store to store. Please check with respective stores for availability.}

_{^[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[4] This Promo is valid from 11 March 2026, 12:00AM SGT, to 3 April 2026, 11:59PM SGT. While stocks last. The products under this Promo may vary by retail outlet / platform. Enjoy 15% off each new Galaxy Buds4 Series product with purchase of any Galaxy Smartphone or Tab in a single transaction. Not stackable with other promotions. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons}

_{^[5] This Promo is valid from 11 March 2026, 12:00AM SGT, to 3 April 2026, 11:59PM SGT. While stocks last. The products under this Promo may vary by retail outlet / platform. Enjoy up to 15% off each new Galaxy Buds4 Series product with any purchase in a single transaction. Not stackable with other promotions. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons}

_{^[6]This Promo is valid from 26 February 2026, 2:00AM SGT, to 3 April 2026, 11:59PM SGT. Terms and Conditions apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/.}

_{^[7] Full terms and conditions available here.}

Marking the third-generation of Samsung’s Galaxy AI phone, the Galaxy S26 Series combines the most powerful performance in Galaxy S Series history with the most intuitive AI experience to date.

Samsung Newsroom got an early hands-on look at the Galaxy S26 Series during Galaxy Unpacked 2026.

▲ The Galaxy S26 Series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 Series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive colour palette that create a unified design identity across the line-up.

▲ The Galaxy S26 Series showcases a unified look. (From left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

▲ The Galaxy S26 Series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

▲ Privacy Display is the result of more than five years of research and development, blocking views from the sides, above and below.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 Series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

▲ Now Nudge presents timely information through context-aware icons.

A fan favourite since its debut on the Galaxy S24 Series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 Series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

▲ Bixby interprets user intent and instantly recommends relevant settings.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 Series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

▲ Enhanced Nightography ensures clear filming even in low-light settings. A view of the exhibition space (top) and a video taken with Galaxy S26 Ultra. (bottom).

Beyond capture, the Galaxy S26 Series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

▲ Users can create images from simple text prompts and turn them into custom stickers with Creative Studio.

Starting with the Galaxy S24 Series, the Galaxy S Series has ushered in a new era of AI phones. With the Galaxy S26 Series, Samsung introduces its third-generation AI phone — delivering personalised experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 Series opens a new chapter in mobile innovation.

Samsung Electronics Singapore unveiled The Easy Mode Club, which will allow 126 Singaporeans to try the new Galaxy S26 Ultra in a fuss-free programme over 26 days.

The Easy Mode Club provides those curious about Galaxy the opportunity to try out Samsung’s newest AI phone, packed with advanced hardware and intuitive AI features that help users get through life’s demands on easy mode. This includes enhanced camera and Galaxy AI features that help users confidently create without the need for technical skills, secured by established layers of protection for Galaxy devices, from dedicated security hardware to ecosystem defenses.

Participants of The Easy Mode Club will be issued the Galaxy S26 Ultra to try over 26 days, with opportunities to participate in community events hosted by Samsung’s local #TeamGalaxy members. Sessions will include:

• Productivity hacks with Galaxy AI and partnering AI tools
• Capturing the best photos with ease, thanks to advanced camera tools
• Gaming effortlessly with Galaxy

“The Easy Mode Club is our way of reducing the friction for consumers who have been curious about Galaxy,” said Lynn Chong, Head of Marketing of Samsung Electronics Singapore. “We’ve come across many who are interested to find out what’s new in the market, but are hesitant to make the switch due to habit or familiarity. The Easy Mode Club presents an easy way for them to try something new, and out of their comfort zone, which we hope will help them uncover what we can offer to bring everyday productivity and creativity to the next level, effortlessly.”

How to participate

Interested participants can apply via www.samsung.com/sg/offer/easy-mode-club/. Selected participants will be notified by 9 March 2026 if they are selected for the programme.

Post-26 days, participant can decide to keep the device at an exclusive price, or to return it – no questions asked^[1].

Participants will also be required to provide three testimonials over the course of 26 days, as well as an official product review for samsung.com/sg.

Learn more about The Easy Mode Club here: www.samsung.com/sg/offer/easy-mode-club/.

_{^[1] Terms and conditions apply. Device returned to Samsung must fulfil set criteria listed.}