Samsung Electronics today was recognized by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020, and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in the ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

From the moment you wake up to the moment you clock out, how can you use the Galaxy S22 series to make the most of your workday? With convenient features such as digital car keys, enhanced notetaking and more, check out the user guide below to follow a productive day in the life of a Galaxy user.

[7:00 a.m.] Dress To Impress With Sleek and Durable Technology

Apart from when we’re asleep, our smartphones rarely leave our hands throughout the day. Smartphones are, decidedly, a fashion statement for our daily life. The Galaxy S22+ features rounded edges and a sleek, Contour-Cut design that seamlessly blends the body, frame and rear camera. The Galaxy S22+ is available in various colors, including Phantom Black, Phantom White, Green and Pink Gold. The device is the perfect go-to accessory for stylish consumers who want a refined look.

Adding to its sophisticated design, the S22 is also very durable — a big plus if you often drop your smartphone. For the first time in the Galaxy S22 series, each phone is surrounded by a polished, protective Armor Aluminum frame. The S22 is also the first Samsung smartphone fitted with Corning Gorilla Glass Victus+ on both the front and back panels, providing even more durability, scratch resistance and protection.

[8:00 a.m.] Lighten Your Commute With a Digital Car Key

Users can now lighten their pockets with the digital key feature from Galaxy S22 Ultra’s Samsung Pass, which lets you unlock your car with your smartphone. Now, you can simplify your morning routine and ensure that you never forget your car keys at home again.

[10:00 a.m.] Take and Share Notes in an Instant With the S Pen

When you’re taking part in a productive morning meeting, it can often be fast-paced. Rather than panic, you can easily jot down notes and keep up with the conversation using your S Pen. The Galaxy S22 Ultra supports a built-in stylus, which provides a notetaking experience that is as easy and convenient as writing on a page. Even when the smartphone screen is locked, you can simply take out the S Pen to open Screen Off Memo.

Even if your morning meeting is running over, there’s still plenty of space on your device to take notes. When you tap on the arrow button in the bottom right-hand corner of the screen, the memo smoothly turns to the next page as if you’re turning the page of a book. Once you’re finished, simply save the entire note in the Samsung Notes application. The app also allows for easy, instant sharing with coworkers who could not attend the meeting.

With the S Pen and the Samsung Notes application in hand, you can rest easy knowing that you can annotate any document, even if you don’t have a hard copy. By opening up a file in the Samsung Notes application in advance, you can still take notes while still staying present and making sure your voice is heard.

[12:30 p.m.] Capture Mouthwatering Photos of Your Lunch

Lunch break is an employee’s time to recharge, so enjoy your break by ditching your desk and visiting well-known restaurants and coffee shops. Thanks to the enhanced camera AI technology of the Galaxy S22 series, you can capture every moment during your off time more clearly. Using just your S22 device, you can snap pictures that will leave all your friends and followers hungry.

[2:00 p.m.] Pick and Choose What Inspires You With Smart Select

While browsing the internet, one often comes across the perfect piece of content to inspire one’s work. Using the S Pen, you can easily select, clip and grab whatever piques your interest, whether it’s a photo or a quote. The Smart Select feature allows you to draw a shape anywhere on the screen, and your phone will capture only that defined selection. You can save your screenshot as an image or paste it right away on the Samsung Notes application. Whatever the size or shape of the content, you can position it perfectly on a page in your notes, even if it’s already filled with text.

[3:00 p.m.] Work in Any Lighting With Screens That Adjust to You

Whether you’re working indoors or outdoors, you can make sure your screen is always easy to read with the Galaxy S22 series’ Adaptive Brightness feature. As soon as your device turns on, your screen automatically adjusts to match the lighting of a room. You can enjoy a clear, bright screen anywhere with no need for adjustment, no matter if you’re reading documents in a dimly lit conference room or checking your email in direct sunlight.

[5:30 p.m.] Turn Your Smartphone Into a Pocket Scanner for Easy Sharing

When we receive urgent requests for documents, it’s often easier to snap a picture instead of going through the hassle of using a scanner. But when you’re trying to take that perfect shot of the paper on your desk, it can be tricky to avoid casting a shadow on the document, no matter how you position your smartphone. The Object eraser in the Galaxy S22 series is there to help you out.

The Object eraser not only erases objects in the background, but it can also erase the shadow cast on the subject. Without using a separate editing program, the AI automatically analyzes the photo to detect and remove unnecessary items. Even an unwanted glare or reflection can be edited out with just a tap of the Erase reflections button.

[7:00 p.m.] Capture Picture-Perfect Photos on Your Way Home With Nightography

The Galaxy S22 series is most known for its impressive camera quality. With a larger image sensor than ever before, the camera captures images in bright, detailed colors, even after sunset. The advanced AI technology and the Super Clear Lens help you take natural and smooth-looking photos at night without any camera glare or reflections. If you’re in the mood to appreciate the scenery on your way home from work, the improved Galaxy S22 camera will help you own the night, even in the dark.

For users who want total control over their photos, the improved S22 camera also comes equipped with features that any aspiring photographer can enjoy. Just like professional cameras, S22 users can adjust the ISO, shutter speed, white balance and more in the Expert RAW application. Users can make adjustments according to each lens type, from Ultra Wide to Super Telephoto, all in a single application. The app allows users to save files in both JPG and DNG formats, enabling users to edit high-quality photos down to the smallest detail.