Personalised Suggestions with Advanced Security

One UI 8 recognises the user’s context, offering personalised, proactive suggestions that support his/her unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalisation tools with top-tier security features, anticipating user needs while keeping information safe.

• Now Bar^[3] shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps.
• Now Brief^[4] provides even more personalised daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalised suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalised health insights from Galaxy Watch are also easily accessible.
• Knox Enhanced Encrypted Protection (KEEP)^[5] is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE).^[6] KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information.
• Knox Matrix takes security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks such as system manipulation or identity forgery^[7]. It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data.
• Upgraded Secure Wi-Fi with post-quantum cryptography (PQC) encompasses a new cryptographic framework designed to strengthen network protection against emerging threats, helping to ensure robust privacy — even over public networks.

Intelligent Multimodality: AI that Works the Way the User Does

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless.

• Gemini Live^[8] allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps.
• Circle to Search with Google^[9] gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen^[10]. From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimised for Multiple Form Factors

One UI 8 redefines versatility with UX optimised across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency.

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed.
• Thanks to Galaxy AI Optimised for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist^[11] and Writing Assist[12] unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before.
• Gemini Live^[13] is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen.^[14]
• Audio Eraser^[15] proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.
• Featuring a new clock design that stretches and adapts to match the user’s wallpaper.^[16] The clock’s font wraps around faces or contours, ensuring visibility without disrupting the image, whether it’s a close-up selfie or a picture of pets. Users can also customise the thickness, size and color of the font to meet their personal taste.
• With advanced customisation even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery.^[17] Emojis and background colors are also customisable for FlexWindow Emojis wallpaper.

One UI 8 also provides AI-powered tools like Portrait Studio^[18], which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter^[19], which allows users to translate ideas by typing.

^[1]_{This software update is essential to patching security vulnerability CVE-2025-21043 affecting certain Galaxy devices. Users are encouraged to perform the update as soon as possible.}

^[2]_{Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 Series, Galaxy S24 Series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 Series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 Series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 Series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 Series, Galaxy Tab S9 FE, Galaxy Tab S8 Series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.}

^[3]_{Availability of functions supported may vary by country and network availability. Some functions may require a network connection.}

^[4]_{Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.}

^[5] _{Available on Galaxy smartphones and tablets with One UI 8 or later.}

^[6] _{The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine currently analyses Samsung native applications.}

^[7] _{Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.}

^[8] _{Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.}

^[9] _{Circle to Search is a trademark of Google LLC. Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.}

^[10] _{Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by country and device model.}

^[11] _{Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^[12] _{Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.}

^[13] _{Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.}

^[14] _{Gemini Live on FlexWindow will be available on Galaxy Z Flip7, Z Flip6, and Z Flip5.}

[15] _{Audio Eraser results may vary per video, depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected, such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder, Call transcription. Actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.}

^[16] _{Availability might vary depending on models. The shape of the clock adjusts to the contours of humans and animals limited to dogs, cats, and birds.}

^[17] _{Supported on FlexWindow as well as main screen. Availability may vary depending on models. FlexWindow customization is available on Galaxy Z Flip7, Z Flip6, and Z Flip5.}

^[18] _{Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of the generated output is not guaranteed.}

^[19] _{Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.}

Starting from 4 September, 5:30 p.m., consumers can purchase the Samsung Registration+ e-voucher at $10 to get $50 off their purchase of Galaxy S25 FE | Tab S11 Series, or $30 off the Galaxy Tab S10 Lite. Terms and condition apply.

Local Pricing and Availability: Galaxy S25 FE  

The Galaxy S25 FE will be available in Singapore for purchase from these dates at the following locations:

The respective recommended retail prices for the devices are as follow:

The following Galaxy S25 FE accessories will also be available to complement the devices:

Score savings worth the switch^[2]

From 12 September to 17 October 2025, consumers who purchase the Galaxy S25 FE via Samsung Online Store and Samsung Experience Store will receive a complimentary storage upgrade worth up to $180^[3]. In addition, save up to $900 when you trade in your existing smartphone^[4], as well as enjoy 30% off Samsung Care+ (worth $43)^[5].

Consumers who purchase from local telecommunication operators Singtel, StarHub and M1 can enjoy the Galaxy S25 FE 256 GB from $0 on respective 2-year Device Plans, in addition to a complimentary storage upgrade worth up to $180.

All Galaxy S25 FE will come with free 6-month Google AI Pro, which further unlocks AI capabilities for users.

Earn 3X Samsung Rewards Points when your purchase Galaxy S25 FE via Samsung Online Store and Samsung Shop App

Consumers can earn 25,000 Samsung Rewards points (worth $50) when you purchase the new Galaxy S25 FE via Samsung Online Store and Shop App. Plus, redeem your Samsung Rewards points at 3x value, capped at $50^[6].

Local Pricing and Availability: Galaxy Tab S11 Series

 The Galaxy Tab S11 Series will be available in Singapore for purchase from 19 September 2025, Friday, at the following locations:

• Local telecommunication operators (M1, Singtel and StarHub)*
• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop and iShopChangi,
• Major consumer electronics & IT stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

The respective recommended retail prices for the devices are as follow:

*Local telecommunication operators will only range 5G variants

The following Galaxy Tab S11 Series accessories will also be available to complement the devices:

Snag savings worth $1,218^[2]

From 19 September to 17 October 2025, consumers who purchase the Galaxy Tab S11 Series will receive a complimentary Book Cover Keyboard Slim worth up to $268. In addition, save up to $950 when you trade in your existing tablet⁴, as well as enjoy 30% off Samsung Care+ (worth $63)⁵.

Local Pricing and Availability: Galaxy Tab S10 Lite

The Galaxy Tab S10 Lite will be available in Singapore for purchase from 19 September 2025, Friday, at the following locations:

• Local telecommunication operators (M1, Singtel and StarHub)*
• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop and iShopChangi,
• Major consumer electronics & IT stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

The respective recommended retail prices for the devices are as follow:

*Local telecommunication operators will only range 5G variants

Make the upgrade worth more^[2]

From 19 September to 17 October 2025, consumers who purchase the Galaxy Tab S10 Lite will receive a complimentary Smart Book Cover worth $139.

Local Pricing and Availability: Galaxy Buds3 FE  

The Galaxy Buds3 FE will be available in Singapore for purchase from 12 September 2025, Friday, at the following locations:

• Local telecommunication operators (Singtel and StarHub)
• Samsung Online Store (available from 19 September)
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop and iShopChangi,
• Major consumer electronics & IT stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

The respective recommended retail price for the devices is as follow:

Look sleek with our Galaxy Glow Duo

If lighter colours are your aesthetic, why not consider the Galaxy Glow Duo?

Save up to $300 when you purchase the new Galaxy S25 FE (White) with the new Galaxy Buds3 FE (Grey)^[7]!

The bundle is available for purchase from the Samsung Online Store, Samsung Shop App, Samsung Experience Stores and Samsung Official Store in Lazada, Shopee, TikTok at the following promotional price:

• Galaxy S25 FE 256GB & Buds3 FE at $1,006 (U.P. $1,206)
• Galaxy S25 FE 512GB & Buds3 FE at $1,086 (U.P. $1,386)

Multi Buy Offer Promo

Enjoy greater savings with the Multi Buy Offer promo, available at Samsung Online Store, Samsung Shop App & Samsung Experience Stores^[8].

From 12 September to 17 October 2025, consumers who purchase the Galaxy S25 FE smartphone can enjoy the following promos when purchased together in a single transaction:

• 30% off Galaxy Buds3 Series, Buds3 FE, and selected accessories^[9]
• 20% off Galaxy Watch Ultra, Watch8 Series and Galaxy Ring^[8]

While stocks last. Terms and conditions apply.

Total Peace of Mind with Samsung Care+

Samsung Care+ offers consumers worry-free total care service, 24/7 dedicated remote support via the Samsung Hotline and Live Chat, 50% savings on out-of-warranty repairs^[10], Extended Warranty^[11], and more.

Visit https://www.samsung.com/sg/offer/samsung-care-plus/ to learn more about Samsung Care+ Screen Care.

0% Instalment Payment Plan

Consumers can also enjoy an up to 36-month 0% instalment payment plan if they choose to pay with UOB and OCBC credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy devices^[12].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

^{[1] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

^{[2] This Promo is valid from 12 Sep 2025, 12:00 a.m. to 17 Oct 2025, 11:59 p.m. While stocks last. The products under this Promo may vary by retail outlet or platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

^{[3] Storage upgrade is applicable to customers who purchase the new Galaxy S25 FE (128GB upgrade to 256GB, worth $90; or 256GB upgrade to 512GB, worth $180).}

^{[4] Trade-in values: (a) are based on prevailing values on the date of trade-in; and (b) may vary depending on the condition of the relevant device(s). Samsung reserves the right to amend the list of eligible devices and/or their trade-in values at any time without prior notice. For more information, visit https://www.samsung.com/sg/trade-in/}

^{[5] Samsung Care+ coverage may vary by country and model. 30% off 2nd year Samsung Care+ is only applicable with purchase of Galaxy S25 FE | Tab S11 Series | Tab S10 Lite. Promotion cannot be exchanged for cash and other items and are not valid with any other discounts, vouchers or promotions, unless otherwise stated.}

^{[6] Promo is valid for eligible purchases of the Galaxy S25 FE made via Samsung Online Store and Samsung Shop App from 19 Sept, 12:00 a.m. to 21 Sept, 11:59 p.m. Customers will earn 25,000 Samsung Rewards points (worth $50) with each qualifying purchase. Samsung Rewards points can also be redeemed at 3x value, capped at $50, during the same period. Promotion is available while stocks last. Samsung reserves the right to amend the terms and conditions without prior notice. Other T&Cs apply.}

^[7] _{This Promo is valid from 12 Sep 2025, 12:00 a.m. to 17 Oct 2025, 11:59 p.m. Bundle includes Galaxy S25 FE (256GB or 512GB) in White and Galaxy Buds3 FE in Grey. While stocks last. Available at Samsung Experience Stores from 12 Sep 2025, and on Samsung Online Store and Samsung Shop App from 19 Sep 2025. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

^{[8] Multi Buy Offer Promo on Samsung Online Store, Samsung Shop App and Samsung Experience Stores. Valid from 6 September, 12:00a.m. to 7 October 2025, 11:59p.m.}

^{[9]Not stackable with other promotions.}

^{[10] Out of Warranty repairs includes cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ (12-months) and two times for Samsung Care+ (24-months).}

^{[11] Only applicable for Samsung Care+ 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions here for full coverage details.}

^{[12] Only applicable for purchase of more than $500.}

[Galaxy AI Tools] 12MP front camera paired with the AI‑powered ProVisual Engine and creative tools like Generative Edit and Instant Slow‑mo for enhanced selfies and intuitive on‑device editing

[Performance & Design] The Galaxy S25 FE features a 4,900mAh battery, a larger vapor chamber and an enhanced Armor Aluminum frame

• Premium AI experience: the latest Galaxy AI^[1] experiences provide multimodal AI agents and personalised insights, with privacy secured by the new Knox Enhanced Encryption Protection.
• AI-powered creativity: The latest ProVisual Engine and an upgraded 12MP front camera provide captivating selfies with low noise mode. Generative Edit offers proactive suggestions to remove distractions and fill in backgrounds.
• Powerful performance: Galaxy S25 FE was built to keep going thanks to a 4,900mAh battery, a larger vapor chamber and an enhanced Armor Aluminum frame.

Samsung Electronics Co., Ltd. has announced Galaxy S25 FE, the newest addition to the Galaxy S25 lineup. Equipped with One UI 8 — the latest Galaxy AI experiences — Galaxy S25 FE offers a personalised AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine, introduces an enhanced selfie experience. A 4,900mAh battery and a larger vapor chamber offers smooth, responsive performance. Support for 45W wired, fast charging^[2] ensure users can stay creative, entertained and connected while on-the-go.

“At Samsung, we’ve taken what our customers value most from the Galaxy S Series and brought those flagship experiences into the Galaxy S25 FE. By combining innovation with advanced intelligence, we’re making everyday creativity and productivity more intuitive. The Galaxy S25 FE is an important entry point at accessible price for consumers looking to step into the Galaxy AI ecosystem,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore.

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimised by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input come together to simplify and enhance everyday tasks.

• Gemini Live^[3] enables real-time, visual conversations enhanced with multimodal AI allowing the device to see what users see, making it easy to ask contextual questions. If you need help deciding what to pack for your upcoming trip to South Korea, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?”, Gemini responds naturally, offering intelligent, conversational guidance that addresses your everyday questions.

• Now Bar^[4] surfaces helpful information right from the lock screen. It shows relevant updates, and can be customised to display live notifications, music, modes and routines, and more. Now Brief^[5] provides personalised daily updates including traffic, reminders, calendar events, and fitness summaries.

• Need help with a gaming challenge? With Circle to Search with Google^[6], users can simply circle an item or challenge on screen to access tips and tactics — all in a floating view that keeps your gameplay uninterrupted.

Beyond these intelligent and personalised tools which adapt to the individual needs of users, Galaxy S25 FE will also feature advanced security features built to defend against threats targeted at AI features. personalised, AI-powered features.

• Knox Enhanced Encrypted Protection (KEEP)^[7] creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)^[8] to keep user data and preferences entirely on-device and secured by Knox Vault^[9]. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera^[10] that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography. Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colours and contrast in every frame. Photo Assist^[11] enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit^[12] automatically erases passersby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while Portrait Studio^[13] allows users to create personalised avatars with more true-to-life facial expressions.
• Instant Slow-mo^[14] lets users relive favourite video moments in a more immersive way, transforming any clip into an impactful, slow-motion reel with just a single tap.
• Audio Eraser^[15] offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim^[16] on Galaxy S25 FE streamlines video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimises every interaction. Galaxy S25FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging^[17] enables extended use and quicker power-ups.^[18]
• AI processing runs smoothly thanks to a more than 10% larger vapor chamber^[19] for efficient thermal management.

Galaxy S25 FE reflects the signature design of the Galaxy S25 Series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch^[20] Dynamic AMOLED 2X display with up to 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S Series form with a touch of playful personalityailable in a range of bold, expressive colours – Navy, Jetblack, Icyblue, and White.

For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience.

One UI 8 will be also available on more devices including the full Galaxy S25 Series with updates starting from this month.^[21]

Availability

The Galaxy S25 FE will be available starting 12 September in Singapore and will include six months of the Google One AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.^[22] For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2]Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

^[3] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

^[4] Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

^[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

^[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[7] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[8]  Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.

^[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A Series smartphones may differ from those on Samsung Galaxy flagship devices including S Series, Z Series, S FE Series smartphones and Tab S Series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[10] Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

^[11] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[12] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[13] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[14] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

^[15] Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and, Call transcription. ctual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[16] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

^[17] Wall Charger sold separately.

^[18] Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

^[19] Compared Galaxy S25 FE to Galaxy S24 FE.

^[20] Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

^[21] Timing of OS upgrades and security updates may vary by device model, network provider and market.

^[22] Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

Join us on 4 September to discover a more seamless mobile experience across a wider range of devices – from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities.

The event will be streamed live on Samsung.com/sg/ and Samsung’s YouTube channel beginning at 5.30PM SGT, 4 September 2025.

Stay tuned to the Samsung Newsroom for all updates on the Samsung Galaxy Event September 2025.

For many of us, Sundays hold a special place in the rhythm of busy work weeks—precious moments to recharge, pursue passions, and make the most of your time.

With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favourite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organising your day, the all-new Galaxy S25 Edge, Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.

“Sundays are for lie-ins and chilling to my heart’s content”

Had a long week of school or work? Lying on a cozy blanket as sunlight peeks through the curtains might be the well-deserved break you look forward to every weekend.

Let the outside world fade away with your sleek, 5.8mm-thin Galaxy S25 Edge in-hand. This means settling down in maximum comfort with a companion that weighs just 163 grams, to immerse yourself in your favourite passions. Whilst you kick back and enjoy binge-watching your videos, its Snapdragon® 8 Elite Mobile Platform for Galaxy^[1] offers you reliably fast performance all day, the same powerful processor available in all Galaxy S25 Series devices.

As you start going about your daily tasks, the Galaxy S25 Edge is a stylish addition to any outfit with captivating colours, such as Titanium Icyblue, Titanium Silver and Titanium Jetblack. Whether an off-day means going bag-free or dressing your best, the Galaxy S25 Edge’s streamlined silhouette and optimally curved edges gives you the option to hold it comfortably in your hands or slide it into your smallest bags and pockets.

Not only does it look and feel amazing, the Galaxy S25 Edge is also built with enhanced durability to take on the day with you, with the newly added Corning® Gorilla® Glass Ceramic 2^[2], a new glass ceramic offering that delivers engineered toughness to yield both vibrancy and strength on the front display.

“Sunday is a day for meetups and creating memories”

Love spending time with friends or loved ones on weekends?

Whether it’s a spontaneous selfie during brunch or filming a trendy dance, the Galaxy S25 Ultra is a powerful companion that enables you to create lasting memories. Experience improved colour and next-level clarity with the Galaxy S25 Ultra’s AI-enhanced ProVisual Engine^[3], coupled with the new 50MP ultrawide camera sensor that levels up your photos and videos with exceptional clarity and vibrancy.

From simple touchups to creating cinematic masterpieces, the Galaxy S25 Ultra’s long-lasting  5,000mAh battery^[4] allows you to edit on-the-go. With an immersive 6.9-inch QHD+ Dynamic AMOLED 2X Display^[5], harness your editing prowess with intuitive tools like Filters which delivers film-like aesthetic for photos and videos, Log Video^[6] that captures more highlights and shadows without the need for professional equipment, and much more.

“Sundays are the time to catch up on all my tasks”

For some, Sundays are set aside as time to prepare for the week ahead. Whether you are catching up on your to-do list or setting out to finish up some work, the Galaxy S25 and Galaxy S25+ are here to help you stay organised and productive with a full suite of the latest Galaxy AI features.

This includes Now Brief^[7] that gives you daily briefings in the morning with reminders on chores like groceries shopping, followed by a recap of the day’s events in the evening with activity insights. For creatives, Drawing Assist^[8] also helps you brainstorm fresh ways to bring your ideas to life through sketches, text or image prompts.

With the Galaxy S25 Series by your side, you’ll be looking forward to making Sundays – and every day – a truly meaningful time of creating, exploring your passions and getting things done, just the way you like it.

^{[1] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.}

^{[2] Corning® Gorilla® Glass Ceramic 2 is integrated into the front of the device.}

^{[3] Compared to previous models.}

^{[4] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.}

^{[5] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.}

^{[6] Galaxy S25 Series and above supports Log Video. Results may vary depending on editing method and/or shooting conditions. Original Log Video footage may appear flat and gray. Color grading is needed by using certain editing tools.}

^{[7]  Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.}

^{[8] Drawing assist feature requires a network connection and Samsung account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

Samsung Electronics Co., Ltd. announced that Galaxy S25 has been honored with the 2025 Design for Recycling® Award, the highest recognition for leadership in sustainable product design presented by the Recycled Materials Association (ReMA), a leading industry organisation dedicated to promoting recycling and circular innovation.

This award recognises Samsung’s innovative efforts to scale its use of recycled materials and do more with less of the planet’s natural resources. Galaxy S25 is the first Galaxy device to incorporate recycled cobalt —a critical material used in batteries—sourced through Samsung’s new Circular Battery Supply Chain^[1]. This system recovers cobalt from previously used Galaxy devices and batteries discarded during the manufacturing process^[2], helping to reuse valuable materials and reduce the need for newly-mined cobalt.

“Samsung is committed to embedding sustainability throughout our products’ life cycles from design, to usage and disposal,” said Daniel Araujo, Vice President and Head of the Sustainability Management Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy S25 represents an important milestone in our journey to enhance circularity in our products and operations, combining cutting-edge innovation with responsibility for the planet. We will continue expanding our efforts to create a more sustainable future for future generations.”

“Samsung has demonstrated true leadership by incorporating design for recycling principles into every phase of Galaxy S25,” said Robin Wiener, President of the Recycled Materials Association (ReMA). “Their use of various recycled materials shows a clear commitment to designing the products we rely on every day with innovation and environmental responsibility.”

Building on its progress in battery recycling, the Galaxy S25 features eight different recycled materials^[3] across its components, including aluminum, and rare earth elements like neodymium and steel. For the first time, recycled material has been integrated into the armour aluminum frame^[4], ensuring that every external component of Galaxy S25 contains at least one recycled material. The Galaxy S25 Series packaging box is also made with 100% recycled paper, eliminating single-use plastics.

Samsung also supports consumer repairability with its Self-Repair programme^[5], empowering users to extend product life and reduce e-waste.

These initiatives support Samsung’s broader environmental goals, including transitioning to 100% renewable energy across global Device eXperience (DX) operations by 2027 and incorporating at least one recycled material in every module of every mobile product^[6] by 2030, and investing in innovative eco-conscious materials without compromising strength, aesthetics or durability.

The award ceremony was held on 14 May 2025 at the ReMA Convention in San Diego, California.

^[1] Uses a minimum of 50% recycled cobalt for batteries – a minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

^[2] Inclusion may differ by markets.

^[3] The percentage of each recycled material differs per component. Please visit Samsung Sustainability Website for more information.

^[4] The Metal Frame (Case Front) of the Galaxy S25 contains a minimum of 20% recycled aluminum by weight.

^[5] Samsung’s Self-Repair programme is available in select markets. Self-Repair programme details including model availability, components, and kit cost may differ by region. For more details, please visit Samsung.com Self-Repair website.

^[6] Based on our announcement during Samsung Galaxy Unpacked January 2024. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

Samsung Electronics Co., Ltd. revealed the full specifications of the Galaxy S25 Edge, a category-defining slim smartphone joining the Galaxy S Series. Crafted with style and strength in mind, the Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body only 5.8mm thick. Designed for trendsetters who seek the unconventional, the Galaxy S25 Edge delivers on the Galaxy S Series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity and craftsmanship in an effortlessly portable device.

“The Galaxy S25 Edge redefines what a premium smartphone can be—merging cutting-edge engineering, pro-grade camera technology, and intelligent mobile AI into an ultra-slim design,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore. “It challenges expectations of performance and durability in a thin form factor, and marks a bold step forward in smartphone innovation. We believe the Galaxy S25 Edge will not only meet the evolving demands of our users but also reshape how consumers perceive premium.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S Series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered toughness, is used for the front display to yield both vibrancy and strength on the Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of the Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S Series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 40% improved brightness[1] in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for the Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favourites like Audio Eraser[2] and Drawing Assist[3] are all brought over from the Galaxy S25 Series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 Series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers the Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. The Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S Series’ renowned performance standards, the Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler[4], which delivers a 40% improvement[5] in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences yet. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 Series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar[6] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, the Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s[7] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge are not just convenient — they are designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences never sacrifice privacy.

Rooted in precise craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

Galaxy S25 Edge will be available in a captivating range of colours, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.

The Galaxy S25 Edge will be available for pre-order from 13 May 2025.

For more information about Galaxy S25 Edge and the Galaxy S25 Series, please visit Samsung Singapore Newsroom and @samsungsg.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Compared to Galaxy S25.

[2] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[3] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[5] Compared to Galaxy S24 Series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[7] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) announced that the upcoming Galaxy S25 Edge will feature Corning® Gorilla® Glass Ceramic 2^[1], a new glass ceramic offering that delivers advanced protection in a new, remarkably thin device form factor. Driven by a shared vision to push the boundaries of mobile engineering, Samsung and Corning have joined forces to ensure a next-generation cover solution tailored for Galaxy S25 Edge, while continuing to deliver the premium Galaxy S Series experience that balances elegance with resilience.

Gorilla Glass Ceramic 2 further extends the legendary toughness that Corning® Gorilla® Glass is known for. Combining Corning’s advanced glass technology with Samsung’s proprietary processing and reinforcement technologies, the Gorilla Glass Ceramic 2 cover on Galaxy S25 Edge delivers a sleek yet strong design.

“Galaxy S25 Edge will set a new standard for craftsmanship and performance as our slimmest Galaxy S Series device yet,” said Kwangjin Bae, Executive Vice President and Head of the Mechanical R&D Team of Mobile eXperience Business (MX) at Samsung Electronics. “To support this breakthrough design, it was essential to develop a display material that was both exceptionally thin and reliably strong — a challenge that brought Corning and Samsung together, united by a shared vision for purposeful engineering and user-centric innovation. That vision is embedded in every detail of Galaxy S25 Edge.”

Gorilla Glass Ceramic 2 features crystals intricately embedded within its glass matrix, enhancing the durability and crack deflection capabilities of the display cover. The synergy between the glass and crystal components is engineered to provide improved toughness while retaining high optical transparency. As a key component in enhancing damage-resistance, Corning’s ion exchange process further fortifies the glass ceramic material and improves retained strength of the display cover.

“With Gorilla Glass Ceramic 2, we’ve achieved a remarkable combination of thinness and strength, giving consumers the best of both worlds — exceptional durability in a modern, sleek and premium design,” said Andrew Beck, Vice President and General Manager, Corning® Gorilla® Glass. “The craftsmanship of Galaxy S25 Edge with Gorilla Glass Ceramic 2 underscores Corning and Samsung’s commitment to meeting the evolving needs of consumers worldwide.”

For more information and details about the highly anticipated Galaxy S25 Edge, tune into the launch event to be livestreamed on Samsung’s YouTube channel on May 13 at 9 a.m. KST, May 12 at 8 p.m EDT and 5 p.m. PDT.

^{About Corning Incorporated}

^{Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors, and life sciences.}

^{[1] Corning® Gorilla® Glass Ceramic 2 is integrated into the front of the device.}

Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S Series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S Series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 Series, Galaxy S25 Edge embodies the ultimate camera experience – and then takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Despite its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognise what matters to create new memories.

Join us online on 13 May, 8AM SGT, as we introduce the next evolution of Galaxy. Discover how Galaxy engineers have built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

In just a few short years, artificial intelligence (AI) has gone from science fiction to something we use every day. As AI gets smarter and more accessible to everyone, our smartphones have become the main way most people experience this technology.

In this Q+A, Carl Nordenberg, who leads the Mobile eXperience business unit in Samsung Southeast Asia and Oceania (SEAO), discusses how Samsung is driving the AI wave, what Galaxy AI is all about, and how the latest Galaxy S25 Series mobile phones are helping to shape a future where AI enhances human connection rather than replaces it.

Q1: How do you see smartphones evolving in the ongoing AI revolution?

It is safe to say that generative AI is becoming the transformative technological development of our time. At Samsung, we believe smartphones will empower this AI revolution as the main way that people experience this powerful technology.

Since launching the Galaxy S24 Series last year, Samsung has led the way in creating powerful smartphones with seamless AI integration. One year on, I am glad to say that we have reached a point where AI is no longer a futuristic technology, but something that is built into the devices that we use every day.

And we are just beginning to see AI’s true potential! Devices like the Galaxy S25 Series will continue to transform how we interact with technology, whether in our creative work or daily communications – which is why we are dedicated to bringing Galaxy AI to as many users as possible worldwide.

Q2: What are consumers looking for in a smartphone today, and how is that changing with AI?

Our Customer and Marketing Insights team recently conducted a survey^[1], which revealed what matters most to users across Southeast Asia and Oceania:

1. Advanced camera features;
2. Integrated AI capabilities;
3. Improved durability;
4. Long-lasting battery; and
5. High-performance processing for AI and gaming.

This highlights an important shift in consumer expectations — just 18 months ago, AI would not have been a consideration for smartphone users, and now it is a top priority. The key word here is “integration” – consumers expect that AI will not be an entirely new, independent thing, but an enhancement of how they already use their mobile devices. And as the technology evolves, people will expect their smartphones to act as intelligent assistants that understand and adapt to their needs as individuals – in an integrated and personalised way.

This type of insight helps to guide our development efforts, as we continue exploring AI’s potential to create more meaningful experiences for Samsung users.

Q3: What does “personalisation” mean in the context of mobile AI?

In a region like SEAO with its melting pot of diverse cultures, a one-size-fits-all approach simply will not work. In this context, technologies like generative AI present a powerful opportunity for us to deliver more personalised and meaningful experiences to Samsung users. That is why personalisation and integration are the cornerstones of Galaxy AI, and for the Galaxy S25 Series. The way we see it, true AI personalisation means that technology learns from your unique patterns and preferences to deliver experiences tailored specifically to you.

Now Brief is an intelligent feature that learns from your usage patterns and routines to proactively provide customised information tailored to your specific context.

Take for instance, the Now Brief^[2] feature on the new Galaxy S25 Series. Now Brief acts like an information hub that delivers tailored updates and information to you throughout the day, accessible either through the dedicated Now Brief home screen widget, or via the Now Bar. Tapping on the Morning Brief button first thing in the morning can deliver the weather forecast, traffic information, and your calendar for the day, for example.

As you continue using this feature, your phone learns from your behavior and personalises the information it shows you. Over time, these suggestions become more relevant to your specific preferences and interests. For example, showing you news summaries from your most-read sources or reminding you of your friend’s birthday.

The real breakthrough comes when AI understands not just what you do, but the context around it. Through features like Writing Assist^[3], Galaxy AI is able to recognise the context of what is displayed on your screen, such as emails and messages, to summarise content for you without the need to switch between applications.

Q4: You mentioned that camera features are a top priority for consumers. How is AI enhancing photography, and is it changing the photo taking experience for them?

Most of us primarily use our smartphones for getting information, for creating memories or for connecting with others. This is especially true when it comes to the smartphone camera, which is particularly important to customers in the SEAO region.

What’s fascinating is how Galaxy AI enhances photography in ways that feel naturally integrated with existing behaviours. We have designed AI camera features that do not change the familiar photo-taking experience itself but dramatically improve the end results. Take features like Object Eraser^[4], Best Face^[5], and Audio Eraser^[6] — these are AI-enabled innovations that do not interfere with how you capture the moment, but they give you unprecedented control over the final image or video from your fingertips.

The Galaxy S25 Series’ ProVisual Engine sets a new standard for mobile photography, alongside the series’ first 50MP ultra-wide-angle camera for more stunning landscapes and group shots.

For instance, the ProVisual Engine in the Galaxy S25 Series works with the device’s first 50MP ultra-wide-angle camera to capture stunning landscapes and group shots with remarkable detail. AI then steps in, to enhance your photo or video – remove photo-bombers, eliminate background noise from your videos, or select the best face of each individual in group photos, to ensure everyone is looking his/her best.

This approach enables people to create photos and videos exactly as they want them, preserving the moment as they remember it, without overly complicating or interfering with the photo-taking experience itself. That is the power of thoughtfully integrated AI – it enhances our capabilities and provides better experiences – all while not getting in the way!

Q5: How are you balancing personalisation with privacy concerns?

This is the most critical question in the AI era. Personalisation requires data, but users rightfully demand control over their personal information. We believe that advanced AI and strong privacy protection must evolve together — they are two sides of the same coin.

Our approach to AI in this context is rooted in both transparency and control. People should always understand how their data is being used and have granular control over what information AI systems can access. This builds trust, which is essential for wider AI adoption.

As such, we want to give users the flexibility to personalise their privacy and security settings, exactly according to their preferences. Users can decide which Galaxy AI feature to operate on their device, with the choice to opt out of cloud-based processing^[7].

The new Galaxy S25 Series features a Personal Data Engine^[8], which safely analyses your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. Ensuring privacy and mobile security remains a key focus for all of us at Samsung in this AI-driven era, as users have the right to understand how their data is being used and to control the level of AI intervention in their digital lives.

At Samsung we recognise that there is no privacy without security, and our defence-grade Samsung Knox security platform^[9] is built to protect users’ personal data. With Galaxy S25 Series, we have introduced the Post-Quantum Cryptography (PQC) based protection to Knox Matrix, providing quantum-safe protection to users’ cloud backup and sync data.

Simply put, today’s encryption technologies work well against current computers, but quantum computers will eventually be powerful enough to break through these security measures. Instead of waiting for that to happen, Samsung has developed PQC to ensure that your data is protected not just today, but well into the future. Our goal is always to ahead of potential security threats, instead of scrambling to react after they emerge.

Q: Looking ahead, how do you see mobile AI evolving over the next few years?

We are just beginning to scratch the surface of what is possible. We are already seeing AI becoming more “multimodal”; capable of processing and connecting information across different formats like text, images, voice, and sensor data.

Most importantly, AI will become more democratised. Advanced capabilities that once required specialised knowledge or expensive hardware will become accessible to everyone through their smartphones. This democratisation of AI has the potential to level playing fields and empower people in unprecedented ways.

The journey is far from over, and at Samsung we will continue investing in research and development, exploring new use cases, and engaging with our consumers to ensure we understand their needs, preferences, and concerns in this rapidly changing space.

At the end of the day, the ultimate measure of our success isn’t how advanced the technology is, but how much it benefits and empowers our users.

^[1] Based on an internal survey conducted by Samsung Southeast Asia and Oceania from January to February 2025 among 2,418 participants across 8 markets including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.

^[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.

^[3] Writing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series.

^[4] Results may vary based on the images and the object you’re trying to remove.

^[5] Accuracy of results is not guaranteed. Best Face feature is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternatives per person.

^[6] Results may vary per video depending on how sounds present themselves in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. Actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[7] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

^[8] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.