Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20^th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com/sg/ and get ready for The Devil Wears Prada 2, in theatres 30 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Samsung Electronics has announced a global partnership with “BTS WORLD TOUR ‘ARIRANG’”, unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This has resulted in global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Centre, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully, and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra’s camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

“BTS WORLD TOUR ‘ARIRANG’” will begin in Goyang, South Korea, and continue in major cities around the world throughout 2027. As part of the world tour, BTS THE CITY ARIRANG SEOUL is taking place in Seoul from 20 March to 19 April, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 Series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, “BTS THE CITY” will expand to other tour stops. Samsung will take part in the entire “BTS THE CITY” journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Electronics Singapore unveiled The Easy Mode Club, which will allow 126 Singaporeans to try the new Galaxy S26 Ultra in a fuss-free programme over 26 days.

The Easy Mode Club provides those curious about Galaxy the opportunity to try out Samsung’s newest AI phone, packed with advanced hardware and intuitive AI features that help users get through life’s demands on easy mode. This includes enhanced camera and Galaxy AI features that help users confidently create without the need for technical skills, secured by established layers of protection for Galaxy devices, from dedicated security hardware to ecosystem defenses.

Participants of The Easy Mode Club will be issued the Galaxy S26 Ultra to try over 26 days, with opportunities to participate in community events hosted by Samsung’s local #TeamGalaxy members. Sessions will include:

• Productivity hacks with Galaxy AI and partnering AI tools
• Capturing the best photos with ease, thanks to advanced camera tools
• Gaming effortlessly with Galaxy

“The Easy Mode Club is our way of reducing the friction for consumers who have been curious about Galaxy,” said Lynn Chong, Head of Marketing of Samsung Electronics Singapore. “We’ve come across many who are interested to find out what’s new in the market, but are hesitant to make the switch due to habit or familiarity. The Easy Mode Club presents an easy way for them to try something new, and out of their comfort zone, which we hope will help them uncover what we can offer to bring everyday productivity and creativity to the next level, effortlessly.”

How to participate

Interested participants can apply via www.samsung.com/sg/offer/easy-mode-club/. Selected participants will be notified by 9 March 2026 if they are selected for the programme.

Post-26 days, participant can decide to keep the device at an exclusive price, or to return it – no questions asked^[1].

Participants will also be required to provide three testimonials over the course of 26 days, as well as an official product review for samsung.com/sg.

Learn more about The Easy Mode Club here: www.samsung.com/sg/offer/easy-mode-club/.

_{^[1] Terms and conditions apply. Device returned to Samsung must fulfil set criteria listed.}