The Galaxy S26 Ultra has been named one of TIME’s Best Inventions 2026, marking the fourth time Samsung Galaxy devices have been recognised on the annual list.

Selected by TIME’s global network of expert contributors and editors, Best Inventions recognises the year’s most significant new products and ideas, evaluated on factors including originality, efficacy, ambition, and impact.

The Galaxy S26 Ultra’s Privacy Display is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. It allows users to adjust the visibility of content on your screen, and is highly customisable. You can decide when it turns on – whether full screen, or only when specific types of pop-up notifications appear onscreen.

Privacy Safeguards to Protect Users

The Galaxy S26 Ultra also offers smarter software safeguards that work quietly in the background to better protect users against possible digital threats. For example, Privacy Alerts use machine learning to notify users in real time when apps with device admin privileges unnecessarily seek sensitive data, such as precise location, call logs or contacts—helping users manage permissions with greater clarity and control.  Private Album, which is built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account.

To stay ahead of emerging threats, Galaxy S26 Ultra also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future. Updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up.

To learn more about the Samsung Galaxy S26 Ultra, visit https://www.samsung.com/sg/smartphones/galaxy-s26-ultra/

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

“This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth.

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

The Malaysian team celebrates its victory at the PlayGalaxy Cup World Final. From left San Gaming, VRT1CAA, ADIKBOY, and ACAD

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

It’s every traveller’s worst nightmare and yet such accidents are more common than you think. According to Samsung Care+^[1] data, claims submitted in July and August were 30% higher than the annual average^[2]. With your phones holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-ender.

Accidental damages during travel can cause a stressful situation.

That is, unless you have Samsung Care+. Here’s how the comprehensive care service helps keep your devices protected throughout the vacation, giving you peace of mind throughout your trip.

Reliable Support Across Major Destinations

First things first, there’s no need to panic or cancel travel plans. Samsung Care+ offers comprehensive coverage both at home and abroad^[3] through a network of Samsung-authorised service centres across major cities worldwide. Whether you’re in London, Seoul, Los Angeles, or Barcelona, your protection travels with you.

Samsung Care+ users can receive professional care through nearby Samsung-authorised service centres both at home and abroad.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. That’s why Samsung Care+ is designed to get you quickly back on track through its streamlined claims process, helping you save time.

• No Complex Paperwork: You can get support through a clear, easy-to-follow system without complicated paperwork.
• Priority Queue^[4] Access: Once enrolment is verified, you’ll receive support with clear guidance.

Within minutes of arriving, your repair is authorised and underway to ensure minimal disruption to your vacation.

Professional Service by Certified Technicians

Once the device is submitted for repair, Samsung-certified technicians take over. These professionals, who know Samsung Galaxy devices better than anyone, only use genuine parts. This ensures repairs go beyond fixing visible damage, returning devices to optimal condition so they maintain their performance and value.

All repairs are handled by certified experts using original parts.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ gives you complete peace of mind throughout your trip so you can focus on creating lasting memories.

Samsung Care+’s comprehensive coverage offers peace of mind for Galaxy users.

_{^[1] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required.}

_{^[2] Based on Samsung Care+ claims submitted in 2025.}

_{^[3] When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

_{^[4] Availability may differ by country. Please contact the visiting country/region’s local customer service centre in advance for service availability.}

Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20^th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com/sg/ and get ready for The Devil Wears Prada 2, in theatres 30 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Samsung Electronics has announced a global partnership with “BTS WORLD TOUR ‘ARIRANG’”, unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This has resulted in global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Centre, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully, and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra’s camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

“BTS WORLD TOUR ‘ARIRANG’” will begin in Goyang, South Korea, and continue in major cities around the world throughout 2027. As part of the world tour, BTS THE CITY ARIRANG SEOUL is taking place in Seoul from 20 March to 19 April, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 Series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, “BTS THE CITY” will expand to other tour stops. Samsung will take part in the entire “BTS THE CITY” journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Samsung Electronics announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognise outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honours, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the 4 March awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customised chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honoured that the Galaxy S26 Ultra has been recognised as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: samsung.com/sg/smartphones/galaxy-s26-ultra/ 

Samsung Electronics Singapore unveiled The Easy Mode Club, which will allow 126 Singaporeans to try the new Galaxy S26 Ultra in a fuss-free programme over 26 days.

The Easy Mode Club provides those curious about Galaxy the opportunity to try out Samsung’s newest AI phone, packed with advanced hardware and intuitive AI features that help users get through life’s demands on easy mode. This includes enhanced camera and Galaxy AI features that help users confidently create without the need for technical skills, secured by established layers of protection for Galaxy devices, from dedicated security hardware to ecosystem defenses.

Participants of The Easy Mode Club will be issued the Galaxy S26 Ultra to try over 26 days, with opportunities to participate in community events hosted by Samsung’s local #TeamGalaxy members. Sessions will include:

• Productivity hacks with Galaxy AI and partnering AI tools
• Capturing the best photos with ease, thanks to advanced camera tools
• Gaming effortlessly with Galaxy

“The Easy Mode Club is our way of reducing the friction for consumers who have been curious about Galaxy,” said Lynn Chong, Head of Marketing of Samsung Electronics Singapore. “We’ve come across many who are interested to find out what’s new in the market, but are hesitant to make the switch due to habit or familiarity. The Easy Mode Club presents an easy way for them to try something new, and out of their comfort zone, which we hope will help them uncover what we can offer to bring everyday productivity and creativity to the next level, effortlessly.”

How to participate

Interested participants can apply via www.samsung.com/sg/offer/easy-mode-club/. Selected participants will be notified by 9 March 2026 if they are selected for the programme.

Post-26 days, participant can decide to keep the device at an exclusive price, or to return it – no questions asked^[1].

Participants will also be required to provide three testimonials over the course of 26 days, as well as an official product review for samsung.com/sg.

Learn more about The Easy Mode Club here: www.samsung.com/sg/offer/easy-mode-club/.

_{^[1] Terms and conditions apply. Device returned to Samsung must fulfil set criteria listed.}