Galaxy AI^[1] features are now available on more Samsung Galaxy devices in Singapore through a new One UI 6.1 update, engineered to further the democratisation of mobile AI.

With the new One UI 6.1 update, users of the Galaxy S23 Series, S23 FE, Z Flip5 and Z Fold5 will now be able to unlock new ways to communicate, create and be productive with Galaxy AI^[2]. The update will also be progressively available on the Galaxy Tab S9 Series from 5 April 2024 onwards.

Galaxy AI is designed to deliver premium mobile AI experiences that empower users in their daily lives. Here are 3 Galaxy AI features to check out:

1. Communication That Transcends Barrier

More Galaxy users will now be able to enhance how they communicate on their smartphone with Galaxy AI features such as:

• Chat Assist^[3]: the ability to adjust tonality of messages and translate messages in 13 different languages;
• Live Translate^[4]: voice and text translations for phone calls; and
• Interpreter: real-time text translation for live conversations.

2. Unparalleled Productivity

With Galaxy AI now introduced to the Galaxy ecosystem, day-to-day tasks will now be more seamless on Galaxy AI-supported devices.

Experience new levels of efficiency with:

• Improved search functions using Circle to Search with Google^[5];
• Note Assist^[6] to create formats, generate summaries, and translate copies in Samsung Notes;
• Stay up to speed faster by generating comprehensive summaries of news articles with Browsing Assist^[7]; and
• Easily transcribe meeting recordings and generate summaries and translations with Transcript Assist.

3. Unstoppable Creativity for your inner artists

Unlock your creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourage creative freedom even after a photo is taken, such as:

• Generative Edit^[8] which allows for easy resize, reposition and realignment of objects in photos to perfect a great shot;
• Edit Suggestion^[9] to help polish any photo faster and easier than ever; and
• Instant Slow-mo^[10] that allows users to capture epic action-packed moments, without any re-shots!

Creativity and personalisation do not stop here. Customising Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

More Reasons to Try Galaxy AI Today

Samsung is making it easier for consumers to experience Galaxy AI on more Galaxy devices.

From 4 April to 24 April 2024, consumers can enjoy the following added promo on the expanded Galaxy AI devices with purchase via Samsung Experience Stores and Samsung Online Store:

Plus, consumers can enjoy a limited Fan Edition bundle promo at $1,414 (15% off RRP):

• Galaxy S23 FE (256GB)
• Galaxy Tab S9 FE Wi-Fi (128GB)
• Free Buds FE
• Free Galaxy Tab S9 FE Smart Book Cover

Terms & Conditions apply. While stocks last.

Just for Students: More ways to experience the tech you want

For students who are looking for a fuss-free way to experience the latest tech they want, Samsung Singapore has expanded its subscription programme to include more available Galaxy devices.

For more information, please visit: https://samsung.cinch.sg/

^{[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.}

^{[2] Some AI features from the Galaxy S24 series may not be available in previous generation models.}

^{[3] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require a language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.}

^{[4] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require a language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.}

^{[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on the app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Time for the update may vary by models.}

^{[6] For text in Samsung Notes only. Requires a Samsung account login and internet connection}

^{[7] Only available within the Samsung Internet application.}

^{[8] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[9] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming conditions. Accuracy of results is not guaranteed.}

^{[10] Instant Slow-mo is available for Galaxy S23 series, Z Fold5, Z Flip5 and Tab S9 Series.}

Since their inception, webcomics have taken the world by storm as a central piece of Korean culture, providing an easy, scrollable comic viewing experience for users with mobile devices.

Renowned webcomic creator Taejun Pak, whose Webtoon series called LOOKISM was the first Korean webcomics to be adapted into a Netflix animated series, helped to kickstart the popularity of this content around the world. That’s why Samsung teamed up with him during last month’s Galaxy Unpacked in Seoul to demonstrate all the tools and creative power the Galaxy Tab S9 series has to offer.

A Canvas To Turn Inspiration Into Creation

The Galaxy Tab S9 series sets a new standard for what a premium tablet can do, from its for immersive viewing indoors and out, to its portfolio of fan-favorite apps that enable creativity and productivity like no other.

To showcase the possibilities of the Galaxy Tab S9, Taejun Pak put S Pen to screen to develop a set of webtoon-style illustrations, highlighting different features and functions. The illustrations bring into animated focus the new tablet’s benefits, including the IP68^[1] rating for water and dust resistance and the that keeps the display vivid and clear even in bright lighting conditions.

A Professional’s Guide to the Galaxy Tab S9

The Galaxy Tab S9 series was designed to inspire spontaneous creativity as much as it was built to maximize productivity and provide an immersive entertainment experience. Whether a user is a budding artist, student or seasoned creative, the Galaxy Tab S9 is equipped with the tools users need to pursue their passions. As a professional creator, Taejun worked with Samsung to show and inspire users how to best put this tool to use.

The Ultimate Creativity Tool in Action

At last month’s Galaxy Unpacked, Taejun held two master classes on how to use the Galaxy Tab S9’s powerful lineup of creative features to create comic versions of attendees’ own selfies.

Participants of the master class received a tutorial on how to use the brand-new S Pen Creator Edition and the Clip Studio Paint app, which is preloaded onto all devices in the Tab S9 series and features a simplified UI optimized for the Galaxy Tab S9. The application comes with a free trial for the first 6 months, for all aspiring artists. With a step-by-step lesson in turning a selfie into a webcomic character, the class offered a firsthand look into how the Galaxy Tab S9 Ultra can make all the difference in bringing creative visions to life.

For more information on the local availability, pricing and specifications, visit our local availability and pricing guide to stay updated.

^{_[1]  Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The inbox S Pen is also water and dust-resistant with an IP68 rating. Consistent with IP68 rating, water resistant in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.}

Brightness and Detail at Its Finest: Dynamic AMOLED 2X Display

The Galaxy Tab S9 Ultra’s 14.6-inch^[2] Dynamic AMOLED 2X display delivers an immersive entertainment experience to both movie enthusiasts and binge-watchers.

The Dynamic AMOLED 2X display offers enhanced color expression and crystal-clear, image quality with a high refresh rate of up to 120Hz. Eye Comfort reduces blue light by more than 70%^[3] so that users can work on documents or read e-books on the tablet without eye fatigue. Boasting an impressively bright display optimized for any environment, the Galaxy Tab S9 Ultra offers the most premium viewing experience among the entire Galaxy Tab series.

Watching videos even on sunny days is a breeze with the Galaxy Tab S9 Ultra. The upgraded Vision Booster technology automatically adjusts the screen brightness based on surrounding lighting conditions, allowing users to view content clearly and comfortably both at home and outdoors.

Uninterrupted Performance With a Powerful Processor

Aside from an immersive viewing experience, the Galaxy Tab S9 Ultra offers enhanced gaming performance to users. Equipped with Snapdragon® 8 Gen 2 Mobile Platform for Galaxy,^[4] the Galaxy Tab S9 series boasts the same next-level gaming capabilities as the Galaxy S23 series. The Galaxy Tab S9 series is available in upgraded memory options, with the Galaxy Tab S9 Ultra offering up to 12 GB RAM with 256GB internal storage^[5].

Thanks to its processors, gamers can enjoy graphically demanding and CPU-intensive gameplay. Character movements and actions flow smoothly on the 14.6-inch screen without screen lag while background graphics remain lifelike and vivid, providing a level of immersion on par with that of PCs.

The Galaxy Tab S9 series is the perfect productivity tool for multitaskers. With the Multi Window feature,^[6] the Galaxy Tab S9 series can support up to three apps at once. The enhanced chipset boosts upgraded processing capabilities, allowing multiple applications to be run simultaneously.

Users can also freely drag down and adjust the size and order of their apps with simple gestures, giving them greater control over their workspace on screen. The Galaxy Tab S9 series optimizes productivity through fast response times and minimized loading times.

A Tablet Perfect for the Outdoors

The Galaxy Tab S9 Ultra takes “work from anywhere” to a whole new level. With its IP68 rating, the Galaxy Tab S9 Ultra is water and dust resistant, even against tough outdoor elements.

When submerged completely underwater, the performance of the Galaxy Tab S9 Ultra remains unchanged – playing videos and displaying text written using the S Pen with no screen lag or delay.

Ideal for outdoor activities, Galaxy Tab S9 series is the perfect companion for camping and hiking since durability and portability are incorporated into its design.

Enhance Your Productivity With the S Pen

The Galaxy Tab S9 series comes preloaded with new apps that allow users to maximize their use of the S Pen. GoodNotes,^[7] now available on the Galaxy Tab S9 series, allows users to jot down notes and draw. Users can also access apps from previous Samsung Galaxy series to unleash their creativity – such as artwork app Clip Studio Paint and video editing app LumaFusion.

With One UI 5.1.1, the Galaxy Tab S9 series automatically recognizes handwriting from the S Pen and converts it to text on Samsung Note. Furthermore, the S Pen allows users to extract words from an image as text, enabling them to save information in just a few taps.

▲ The Galaxy Tab S9 series’ Book Cover Keyboard ^[8]

The Galaxy Tab S9 Ultra offers the ultimate premium tablet experience for creatives and casual users alike – complete with powerful multitasking features, water and dust resistance, enhanced S Pen functionality and more.

The new Galaxy Tab S9 series also comes preloaded with the Android version of Goodnotes, which is exclusive to all Samsung Galaxy devices until the end of 2023. Tab S9 customers will receive a free full version of Goodnotes for 1 year (worth USD $9.99), with premium content such as templates, stickers and planners included.

^{* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by model, country region and carrier.}

^{[1] Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The included S Pen is also water and dust resistant with an IP68 rating. Consistent with the IP68 rating, water resistant in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.}

^{[2] Originally only on Samsung Galaxy flagship smartphones and laptops, Dynamic AMOLED 2X display has been applied to the Galaxy Tab S9 series for the first time. Measured diagonally, the Galaxy Tab S9 Ultra has a 14.6-inch full-size display and a 14.5-inch display when accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.}

^{[3] Compared to a normal LCD display. SGS awarded the Galaxy Tab S9 series’ display the Eye Care Certification for its ability to drastically reduce the harmful effects of blue light.}

^{[4] Qualcomm is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm is a trademark of Qualcomm incorporated, registered in the United States and other countries.}

^{[5] Storage availability may differ by market, model, color or carrier. Actual storage space availability may vary depending on pre-installed software and by market, model, file size and format.}

^{_[6] Certain applications may not support Multi Window.}

^{[7] App availability may vary by country and region. GoodNotes is preloaded on the Galaxy Tab S9 series as a stub in select markets. GoodNotes can be downloaded from the Samsung Galaxy Store and comes with a one-year free trial of the full version. Once the free trial ends, additional purchase is required for continuous use. Samsung account login and network connection is required. Actual UI/UX may vary.}

^{[8] Book Cover Keyboard is sold separately.}

Samsung Newsroom unboxed the Galaxy Tab S9 Ultra to see all the new, innovative features firsthand.

Minimal Packaging for the Sleek Galaxy Tab S9 Ultra

All aspects of the Galaxy Tab S9 Ultra have been carefully crafted with the utmost detail to meet the unique needs of each user – from the device’s product packaging down to the shape of the camera lens.

The redesigned packaging box^[1] is minimal in both design and material use, only containing space for the Galaxy Tab S9 Ultra and its accessories. As part of Samsung’s journey towards a sustainable future, the paper used for the Galaxy Tab S9 series’ packaging is 100% recycled paper material to minimize resource use.

The box contains the Galaxy Tab S9 Ultra, Galaxy S Pen, Ejection Pin and USB Type-C cable. To provide increased usability across the Samsung Galaxy ecosystem, the S Pen can be used with Samsung Galaxy smartphones that support S Pen as well.

An Impressive Screen for Immersive Experiences

The Galaxy Tab S9 Ultra’s 14.6-inch^[2] Dynamic AMOLED 2X display rivals that of a laptop screen. With an aspect ratio of 16:10, the device allows users to be fully immersed in their content.

Additionally, users can enjoy unobstructed views of their workspace and content on screen.

Portability is essential when it comes to tablets, meaning they must be lightweight and thin for easy transport. With a thickness of 5.5mm, the Galaxy Tab S9 Ultra is incredibly slim, allowing it to be easily carried almost anywhere.

▲ The back of the Galaxy Tab S9 Ultra in Beige with a subtle luster

The rear cameras on the Galaxy Tab S9 Ultra have been upgraded to remove the surrounding frame, reflecting the same iconic rear camera design as the flagship Galaxy S23 series. Thanks to the new contour cut design, the Galaxy Tab S9 Ultra boasts the thinnest and sleekest appearance within the Galaxy Tab S series.

The S Pen and Other Accessories That Enhance Convenience

Using the S Pen on the Galaxy Tab S9 Ultra delivers an incredible writing experience that mimics a pen-to-paper sensation as the pen tip glides smoothly across the surface of the screen. The S Pen’s ergonomic design naturally fits the hands of users for greater control and more precise pen strokes.

Now, users can worry less about losing the S Pen with the Galaxy Tab S9 series. When the flat side of the S Pen is placed on the top edge or next to the rear camera, it attaches magnetically.

The S Pen of the Galaxy Tab S9 series also comes with a new two-way charging feature, allowing users to charge the pen in either direction when attached to the back of the tablet.

Other Accessories^[3] for the Galaxy Tab S9 Ultra

▲ The Galaxy Tab S9 series’ Book Cover Keyboard ^[4]

▲ The Galaxy Tab S9 Ultra’s Smart Book Cover ^[5]

Besides choosing between Beige or Graphite for their Galaxy Tab S9 Ultra color, users can personalize their tablet using additional accessories such as the Book Cover Keyboard and Smart Book Cover,^[6] which offer protection and practical functionality. Other accessories are available for purchase including the Book Cover Keyboard Slim, Notepaper Screen, Privacy Screen, Anti-Reflective Screen Protector and more. Users can pair their Galaxy Tab S9 Ultra with such accessories that enhance productivity and meet their needs.

Stay tuned for the next series to learn more about the Galaxy Tab S9 Ultra’s features, including its impressive display, chipset and water-resistant ability. For more information on the local availability, pricing and specifications, visit our Samsung Newsroom to stay updated.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by model, country, region and carrier.

^{[1] The 100% recycled paper material has received Environmental Claim Validation (ECV) and is used in the following packaging components: Product Packaging Unit Box, Manual Box, DLC Band and DLC Box.}

^{[2] Measured diagonally, the Galaxy Tab S9 Ultra has a 14.6-inch full-size display and a 14.5-inch display when accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.}

^{[3] The S Pen and USB Type-C cable are included with the Galaxy Tab S9 Ultra. Other accessories such as covers, etc. are sold separately. Availability of third-party covers may vary by market, carrier and retailer.}

^{[4] The S Pen holder on the Galaxy Tab S9 series’ Book Cover can be replaced and detached.}

^{[5] Picture was taken with the pen holder detached to display the new two-way charging feature of the S Pen.}

^{[6] Both covers are available for purchase separately.}

At this year’s Galaxy Unpacked, Samsung invited users around the world to “Join the flip side” and discover a new way of thinking and living. After the event, the company revealed seven Galaxy Experience Spaces across the globe, from New York City to Bangkok, where visitors can do just that.

In these immersive venues, visitors can get hands-on with the latest Galaxy innovations, including the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series, and Galaxy Watch6 series. Here, anyone can discover design innovations, explore gaming capabilities and even customize their devices with a wide range of accessories.

Be sure to visit the Galaxy Experience Spaces in person over the next month, or take a look at the highlights below to virtually join the global celebration.

Get Hands-On With Galaxy in the Heart of New York City, USA

▲ The Galaxy Experience Space in New York City located at Herald Towers in Manhattan at 50 West 34th Street

Located in the heart of Manhattan at 50 West 34th Street, the Galaxy Experience Space in New York City kicked off with an Unpacked viewing party on July 26. This impressive event introduced the entire Galaxy lineup, highlighting the Galaxy Z Flip5’s FlexCam and Flex Window.

For the next month, this space will be packed with exciting events — from live performances and meet-and-greets with top South Korean idols to community-building events, such as mixers, yoga and networking sessions. The Galaxy Experience Space in New York City, one of the city’s hottest destinations, will be open to the public from July 26 to August 20.

Join the Party in Berlin, Germany

▲ The Galaxy Experience Space inside the Mall of Berlin

Bringing the latest Galaxy innovations directly to users in Germany, Samsung proudly unveiled a Galaxy Experience Space at the center of the Mall of Berlin. To celebrate the grand opening, Samsung invited influencers, including German DJ Ski Aggu, and held a concert at the Unpacked viewing party to set the stage for a truly festive atmosphere.

At this Galaxy Experience Space, visitors can download the Galaxy Experience App and interact with the store to collect points that can be redeemed for exclusive giveaways. The pop-up store features other attractions — including a Flip’n Slide ball pit, photo booth and pinball machine — so there’s no shortage of fun and excitement for everyone.

The Galaxy Experience Space in Berlin will be open to the public from July 26 to August 22.

Embrace the Spirit of Galaxy and the 2024 Olympics in Paris, France

▲ The Galaxy Experience Space at Westfield Les 4 Temps mall in Paris

In Paris, the Galaxy Experience Space was not just a celebration of Samsung but also a tribute to the highly anticipated Paris 2024 Olympics. The Unpacked event was livestreamed at the Galaxy Experience Space inside the Westfield Les 4 Temps shopping mall. Fans had the opportunity to meet renowned French skateboarder Aurélien Giraud at a fan sign event and snap a photo with Phryge, the lovable Paris 2023 Olympic Mascot based on the traditional Phrygian hats.

Visitors in Paris can take part in the fun from July 26 to August 22.

Indulge in the Glitz and Glam in Bangkok, Thailand

▲ The Galaxy Experience Space in Bangkok situated in the centralwOrld shopping center

Over in Bangkok, visitors to centralwOrld, one of the largest shopping complexes in the world, can get a firsthand look at the new Galaxy devices from July 26 to August 20 at this dedicated Galaxy Experience Space.

Samsung rolled out the red carpet for a star-studded local launch event, inviting media representatives, business partners and influencers. This event boosted traffic for the Unpacked livestream — but for those who missed it, there’s still plenty of time to visit the space in person to experience the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series and Galaxy Watch6 series.

Join the Flip Side at the World’s Largest Mall in Dubai, UAE

▲ The Galaxy Open Market pop-up in Dubai located inside the Dubai Mall

Meanwhile, visitors can explore an immersive Galaxy Open Market pop-up at the Dubai Mall, the world’s largest shopping center, open from July 26 until August 28.

This interactive pop-up features themed experiential zones highlighting the latest Galaxy devices. At the FlexCam Selfie zone, guests can find their best angles with the Galaxy Z Flip5 while the gaming station offers powerful performance through Galaxy Z Fold5 and Tab S9 Ultra gaming kits. Additionally, the wellness zone includes a sleep analysis and coaching guide to help improve sleeping habits with the Galaxy Watch6 series.

Throughout the month, Samsung will host competitions, photography masterclasses and daily workshops, keeping visitors coming back for more during this Galaxy extravaganza.

Express Yourself in Seoul, South Korea

▲ Flip Side Market Seongsu located in the Seongsu neighborhood of Seoul

▲ Flip Side Market Busan Gwangalli located in the Gwangalli neighborhood in Busan

In Seoul, Samsung invited users to “Join the flip side” and embrace the possibilities of Galaxy with the opening of a Galaxy Studio in the Seongsu neighborhood on July 28. Flip Side Market Seongsu allows visitors to express their personal style and explore the latest devices through a lifestyle market that showcases exclusive mobile experiences unique to Galaxy. From July 28 to August 20, guests can experience three unique and immersive Galaxy Experience Spaces in Seongsu: Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR.

In Busan, the Galaxy Experience Space hosted an extraordinary celebration that brought together passionate Galaxy fans and proud Busan residents, honoring the city’s bid for the World EXPO in 2030. The event kicked off with an outdoor beach concert from Korean singer Mujin Lee and ended with a spectacular drone show. Visitors have a chance to personalize their devices with custom NFC stickers of Busan’s mascot Boogi for the Galaxy Z Flip5’s Cover Screen or choose from foldable cases showcasing Busan’s local attractions.

At this year’s Galaxy Unpacked on July 26, Samsung revealed exciting new additions to the Galaxy family, including the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series. Taking place for the first time in Seoul, South Korea, the event captivated both domestic and international media and consumers worldwide. The city of Seoul is recognized as a global leader in progress, fusing tradition and modernity to serve as the ideal backdrop for Samsung’s latest lineup.

“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”

As top executives exhibited the latest products, packed crowds experienced the newest innovations and Samsung highlighted its new vision for sustainability, everyone came together to witness how joining the flip side could transform the lifestyles of millions.

Keep reading for more photos, highlights and updates from Galaxy Unpacked 2023 in Seoul, the heart of South Korea.

▲ At Galaxy Unpacked 2023, the audience gathered to see the latest Galaxy devices released for the first time in Seoul, South Korea.

▲ President TM Roh, President and Head of Samsung Electronics’ MX Business, unveiled the latest iterations of the Galaxy Z series at Galaxy Unpacked 2023.

Galaxy Z Flip5: The Ultimate Tool for Self-Expression

The Galaxy Z Flip5 is the perfect accessory to capture how Galaxy users look and feel — complete with an innovative design and a variety of all-new customizable features. The most apparent change was the exterior design. Flex Window, the largest Cover Screen on a Galaxy Z Flip yet, takes the camera experience of a foldable phone to the next level. The audience took note of a video with American actress Sydney Sweeney showcasing how users can easily snap selfies or group photos at any angle, all thanks to the upgraded Flex Window.

▲ The Galaxy Z Flip5 delivers an epic camera experience made possible by an improved processor and Nightography, allowing users to take high-resolution selfies using the rear camera. South Korean singer Jang Won-young (left) and American actress Sydney Sweeney (right) pose for a selfie using the Galaxy Z Flip5.

▲ The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.

Compact by Design: Customize Your Galaxy Z Flip5 Experience

The Galaxy Z Flip5 delivers more usability through its wider Cover Screen, all in a compact form that still fits in a pocket. What’s more, users can put their personalities on display thanks to even more ways to customize their Flex Windows. Widgets allow Galaxy users to check the weather and stock market information at a glance or control media playback without ever opening their smartphones.

▲ Stephanie Choi, EVP & Head of Marketing, MX Business at Samsung Electronics, introduced the Galaxy Z Flip5, taking the mobile experience to the next level. With the Galaxy Z Flip5, users can capture hands-free selfies from creative angles on a larger Cover Screen and more customization options.

▲ With the Galaxy Z Flip5, users can enjoy a wider view of their Flex Windows without ever opening their phones. The Flex Window gives users access to their IDs, QR codes, boarding passes and more via Samsung Wallet.

Crafting the Future: Foldable Hinge Technology Redefined

Building on a legacy of innovative design and craftsmanship, the Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more compact and more durable than ever before. The all-new Flex Hinge can be adjusted with extreme precision, reducing the Fold’s gap to almost nothing while still ensuring the strength and durability to support Flex Mode. This flexible form factor will pave the way for the next phase in the evolution of foldables.

▲ Nils Dahl, Manager of Product and Strategy Planning at Samsung Electronics America, revealed the improved hinges of the Galaxy Z Flip5 and Z Fold5.

Galaxy Z Fold5: The Ultimate Productivity Powerhouse

The new Galaxy Z Fold5 is a productivity power player and a multitasking secret weapon, complete with the largest screen out of the entire Galaxy Z series to date. In today’s world, the boundaries between work and personal life are blurred, and consumers need a flexible device that supports both work and play. Providing PC-like power in users’ pockets, the Galaxy Z Fold5 ensures that users can enjoy the ultimate mobile experience anytime, anywhere.

▲ SUGA from BTS made a cameo at Galaxy Unpacked 2023.

At this year’s Unpacked event, global icon SUGA from BTS made a surprise appearance to demonstrate how the unique foldable experience of the Galaxy Z Fold5 could be used to optimize users’ daily lives.

▲ The Galaxy Z Fold5 delivers new features such as the two-handed drag and drop that takes full advantage of the large device display. Up to four recent apps can be supported on the Taskbar, making multitasking and navigating between apps and tasks a breeze.

▲ Galaxy users can take notes, sketch designs or sign documents and email them with the new slimmer and more compact S Pen Fold Edition and the Slim S Pen Case.

Galaxy Watch6 Series: Build Healthy Habits, Day and Night

Samsung introduced the Galaxy Watch6 series to help users not only track but also personalize and enhance their sleep. While sleep monitoring technology has been previously offered through existing wearable devices, the Galaxy Watch6 series provides even more in-depth and comprehensive sleep-related health information in continued cooperation with professionals in the field, including experts from the Samsung Medical Center.

▲ The Galaxy Watch6 and Galaxy Watch6 Classic’s advanced sleep coaching program helps users develop healthy sleep habits. In addition, the newly updated watch face allows users to check their sleep score and notifications at a glance. Hon Pak, Vice President and Head of Digital Health Team, MX Business at Samsung Electronics, introduced the bioactive sensor installed in the Galaxy Watch6 series. The sensor allows users to monitor their ECG, blood pressure, body composition and heart rate at all times to form healthy habits and improve their quality of life. Furthermore, when used alongside the Samsung Health app, users can better understand their wellness.

Galaxy Tab S9 Series: Bridge the Gap From Inspiration to Creation

Samsung debuted the Galaxy Tab S9 series, redefining the premium tablet experience through its high-performance features and stunning display. As the first water- and dust-resistant tablet offered by Galaxy, users can follow their inspiration wherever it leads them.

▲ The Galaxy Tab S9 series provides a more premium tablet experience. Equipped with a dynamic AMOLED 2X display, it not only offers vivid colors with dynamic refresh rate of up to 120Hz but also has an IP68 rating, the highest level for water and dust resistance.

▲ The Galaxy Tab S9 series has added new apps to unleash users’ creativity, including GoodNotes, Clip Studio Paint and LumaFusion.

▲ Equipped with the latest processor, Snapdragon® 8 Gen 2, the Galaxy Tab S9 series boasts powerful performance and uninterrupted high-quality graphics comparable to a gaming device.

Samsung’s Journey Towards a Sustainable Future

In line with Samsung’s commitment to a sustainable future, the entire Galaxy lineup introduced at Unpacked features eco-conscious materials across the entire production cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 use more recycled parts than the previous Galaxy Z series, demonstrating Samsung’s commitment to reducing the environmental impact of its products.

▲ Samsung emphasized its efforts to create a sustainable future.

As Galaxy Unpacked 2023 drew to a close, TM Roh, President and Head of MX Business at Samsung Electronics, delivered his final remarks promising Samsung’s continued commitment to sustainable innovation. Following the presentation, more than 2,000 spectators who had packed the venue made their way to the Experience Zone, eager to get hands-on with the latest Galaxy products.

Up Close With Galaxy: The Experience Zone in Seoul

At Galaxy Unpacked 2023, the Experience Zone was an interactive space displaying the latest Galaxy devices. The zone featured a photo area inspired by a “hanok,” a traditional Korean house. Designed by Kyung-sun Chae, the art director of the South Korean TV series, Squid Game, the space celebrated Seoul, a city where tradition and modernity coexist.

▲ After the event, media representatives visited the Experience Zone, getting hands-on with the latest Galaxy devices, including the Galaxy Z series.

▲ Visitors eagerly photographed a variety of new Galaxy products at the Experience Zone.

▲ In the Experience Zone,  visitors explored the Seoul Street by Galaxy, illustrating both the modern and traditional sides of Seoul.

Galaxy Unpacked 2023 has set the stage for a new era of mobile technology where user-centric innovation takes the lead. Samsung looks forward to embracing these transformative advancements, anticipating a future that is more connected, efficient and enjoyable than ever before.

Stay tuned to Samsung Newsroom’s complete coverage of Unpacked 2023 and the latest Galaxy innovations.

* Specifications may vary by market.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

Visitors at Galaxy Unpacked 2023 could experience Samsung’s latest products inside a space decorated like a “hanok,” or traditional Korean-style house.

The Experience Zone was masterfully crafted by Kyung-sun Chae, art director of the global hit series “Squid Game.” Samsung Newsroom met with Chae to learn about the creation behind the one-of-a-kind Experience Zone at Galaxy Unpacked 2023.

Q. How do you feel being the director overseeing the Experience Zone at the first Galaxy Unpacked held in Seoul?

I’m proud that I got to showcase various features of the latest Galaxy devices and highlight Seoul’s charm to countless people through Galaxy Unpacked. My favorite part of this experience was developing the initial concepts for the Experience Zone. Through this event, I now have a new desire to introduce Korean culture and spaces to a wider audience using Galaxy technology.

Q. What are some differences between the Experience Zone you created for Galaxy Unpacked and production designs you’ve created in the past?

Production design is about visualizing text in video — it’s all about expressing the textual themes and distinct attributes of the characters in a visually effective manner.

For Galaxy Unpacked, I had to take a different approach from directing a production since actual visitors would be attending and experiencing the space in person. Because it’s the first time that new Galaxy devices are being unveiled in South Korea, I focused on presenting the modern aesthetics of Galaxy and accentuating the true beauty of Seoul, the city where tradition and technology coexist.

Q. What is the concept of the Experience Zone at Galaxy Unpacked 2023?

To me, it was meaningful that the event was hosted in Seoul. I wanted to create a harmonious space that displayed a fresh perspective of the city alongside the new Galaxy devices. This is how I decided on the concept of the Experience Zone — preserving existing perspectives, unfolding folded perspectives and sharing new perspectives.

To convey this, I actively utilized hanok, an architecture unique to Korea. As the traditional structure of hanok shares some similarities with the foldable structure of the Galaxy Z Flip5, I presented the experience of seeing one’s perspective expand or unfold by leaning on the structure of the hanok. I included themes of “openness” and “infinite expansion” from the world of Galaxy to complete the experience.

In addition, I applied Korean traditional landscape architecture, “chagyeong,” which means to lend scenery. In hanok, a window is like a frame that holds nature. Chagyeong allows you to fully appreciate nature and enjoy the expanded space through the frame, even from within the hanok. I implemented this design principle while designing and directing the Experience Zone.

I developed each Galaxy product booth using “changho,” the Korean traditional door of a hanok, and positioned them to form the shape of a lotus flower. Behind the traditional Korean door, the night view and futuristic landscape of Seoul are visible. Visitors can appreciate the new Galaxy products in a different light, as the products merge with the Seoul backdrop.

Lastly, I placed traditional elements throughout the entire Experience Zone. I recreated what Seoul looked like in the past by using the traditional walls and structure of hanok as well as other historical items such as “soban,” a small tray-like table. I designed the wall with glass material to mirror the vision behind Galaxy, which seeks to preserve existing values while continuing to evolve and innovate.

I hope the visitors will enjoy both the Seoul skyline and the new Galaxy products through this unique space.

Q. What inspiration did you get from the new Galaxy products when designing the space?

The Galaxy Z Flip5 has many unique characteristics with its ingenious foldable form factor and sophisticated design. These characteristics resemble Seoul as the city simultaneously embraces both tradition and modernity by combining the familiar with the unfamiliar. In particular, I used the decalcomania method, inspired by the Galaxy Z series, to portray Seoul at both day and night.

I highlighted the contrast between the city’s day and night by using black and white in the background. I also utilized the mint color of the Galaxy devices and Korean traditional patchwork material to create Seoul’s cityscape, which shine brightly at all times of the day. In addition, I expressed shadows by utilizing Galaxy products. The structure that was made with the folding screen as the motif, in which visitors can draw the shadows to express their uniqueness, was inspired by Galaxy foldable.

Q. You have been the art director of various historical TV dramas that capture the different aesthetics of Seoul. Did that influence the design process when creating the Experience Zone for Galaxy Unpacked?

Throughout the ideation and creation process for Galaxy Unpacked, I aspired to create a space that gave visitors a chance to enjoy traditional Korean hanok as well as Galaxy products. I hope that everyone who visits the Experience Zone will have a memorable experience at the very first Galaxy Unpacked event in Seoul.

Check out photos from the Experience Zone at Galaxy Unpacked 2023 in the photos below.

Pre-order Information for Samsung Galaxy Z Series

Pre-order for the Galaxy Z Flip5 and Galaxy Z Fold5 will commence from 26 July 2023, Wednesday, 7pm at the following:

• Samsung Online Store
• Samsung Experience Stores
• Telecommunication operators (M1, Singtel, StarHub)
• Selected Consumer Electronics & IT Stores
• Samsung Official Store on Lazada, Shopee and KrisShop
• Other selected channels: iShopChangi, ZYM Mobile

Consumers who pre-order the Galaxy Z Flip5 and Galaxy Z Fold5 will be entitled to a complimentary double storage upgrade (worth up to $360) on selected devices^[1], free 1-year Samsung Care+ Screen Care (worth up to $177), and additional overtrade value of $200 and $250 respectively.

In addition, pre-order consumers will receive a $50 accessories voucher for their next purchase on selected Samsung accessories. While stocks last. Terms and conditions apply.

Pre-Order at Telecommunication Operators

Pre-order for the Galaxy Z Flip5 and Galaxy Z Fold5 will commence from 26 July 2023, Wednesday, 7pm.

Consumers can visit the following URLs for more information on pre-order for the Galaxy Z Flip5 and Galaxy Z Fold5:

• M1: https://www.m1.com.sg/promotions/samsung-galaxy-z-series/pre-order
• Singtel: singtel.com/galaxyz
• StarHub: https://starhub.com/samsung

Consumers who pre-order their Galaxy Z Flip5 and Galaxy Z Fold5 from telecommunication operators can collect their devices from 4 August 2023.

• Customers of Singtel can choose to collect their devices through in-store collection, delivery, or POPStation collection;
• M1 customers can choose between in-store collection or delivery;
• StarHub customers can receive their devices via delivery only.

Pre-order at Samsung Online Store / Samsung Experience Stores

Consumers can also pre-order their Galaxy Z Flip5 and Galaxy Z Fold5 without contract via the Samsung Online Store (www.samsung.com/sg/)

For consumers who prefer to pre-order their device in person, they can do so by visiting the following Samsung Experience Stores during their opening hours:

• Central: 313@Somerset #B2-24/25/26 Tel: 6836 1809, Bugis Junction #01-56/57 Tel: 6338 7911, ION Orchard #B3-14 Tel: 62350185, VivoCity #02-28/29 Tel: 6376 9150
• East: Bedok Mall #B1-07 Tel: 6844 9310, Tampines Mall #02-29 Tel: 6782 9575
• North: Causeway Point #01-01 Tel: 6891 1011, NEX #04-42 Tel: 6636 7392, Northpoint #01-182/183/184
• West: Jurong Point #B1-09/10/11 Tel: 6791 2272, Westgate #01-01 Tel: 6369 9175

Consumers who choose to pre-order their Galaxy Z Fold5 and Galaxy Z Flip5 from the Samsung Online Store can collect their devices from 4 August 2023 via in-person collection at Samsung Experience Store or delivery.

Consumers who opt to pre-order via walk-in at the Samsung Experience Store can collect their devices in-store at the same outlet from 4 August 2023.

Pre-order at Samsung Official Store on Lazada, Shopee, and KrisShop, iShopChangi and Selected Consumer Electronics & IT Stores

Pre-order for the Galaxy Z Flip5 and Z Fold5 will also be available online at Samsung Official Store in Lazada, Shopee, KrisShop and iShopChangi, as well as the respective websites of selected consumer electronics & IT stores (Best Denki, Challenger, Courts, Gain City and Harvey Norman).

More information is available at the following URLs:

• Samsung Official Store (Lazada): https://www.sg/shop/Samsung-brand-store
• Samsung Official Store (Shopee): https://www.sg/Samsung_sg
• Samsung Official Store (KrisShop): https://www.com/Samsung
• Best Denki: https://www.com.sg/galaxyz
• Challenger: https://www.sg/galaxyz
• Courts: https://www.com.sg/galaxyz
• Gain City: https://www.gaincity.com/samsung-galaxy
• Harvey Norman: https://www.com.sg/galaxyz
• iShopChangi: https://www.ishopchangi.com/en/campaigns/galaxy-z
• ZYM Mobile: http://zym.sg

Consumers who have successfully pre-ordered their Galaxy Z Flip5 and Galaxy Z Fold5 from any of the above channels will be able to collect or receive their devices from 4 August 2023.

Local Pricing and Availability for Samsung Galaxy Z Series

The Galaxy Z Flip5 and Galaxy Z Fold5 will be available in Singapore from 11 August 2023, Friday, at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee, KrisShop, iShopChangi and major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

The following Galaxy Z Flip5 and Galaxy Z Fold5 accessories will also be available to complement the devices:

Total Peace of Mind with Samsung Care+ Screen Care Coverage

Experience total peace of mind and get the most from the new Galaxy Z Series smartphones with Samsung Care+ Screen Care.

Samsung Care+ Screen Care, first introduced with the Galaxy Flip4 and Galaxy Fold4, is now further enhanced to offer consumers a worry-free total care service.

Samsung Care+ Screen Care provides consumers with 24/7 dedicated remote support via the Samsung Hotline and Live Chat, Door-to-door service^[3], 50% savings on out-of-warranty repairs^[4], Extended Warranty^[5], complimentary screen protective film replacement^[6], and more.

Consumers who pre-order the Galaxy Z Flip5 and Galaxy Z Fold5 can enjoy complimentary 1-year Samsung Care+ Screen Care, worth $121 and $177 respectively. On top of that, there will be a free one-time screen replacement within the Samsung Care+ Screen Care policy period^[7].

Additionally, consumers can enjoy an additional year of Samsung Care+ Screen Care at $88 for the Galaxy Z Flip5 and $128 for the Galaxy Z Fold5.

Visit https://www.samsung.com/sg/offer/samsung-care-plus/ to learn more about Samsung Care+.

Samsung Galaxy Tab S9 Series

Pre-Order Information for Galaxy Tab S9 Series

Pre-order for the Galaxy Tab S9 Series will commence from 26 July 2023, Wednesday, 7pm at the following:

• Samsung Online Store
• Samsung Experience Stores
• Samsung Education Store
• Telecommunication operators (M1, Singtel, StarHub)
• Selected Consumer Electronics & IT Stores
• Samsung Official Store in Lazada, Shopee and KrisShop

All consumers who pre-order the Galaxy Tab S9 Series will be entitled to the complimentary pre-order exclusive^[8] upon successful payment for their pre-order:

• Galaxy Tab S9: Complimentary Book Cover Keyboard, Targus Antimicrobial Multi-device Bluetooth Mouse, and 45W Power Adapter with cable (total worth $463).
• Galaxy Tab S9+: Complimentary Book Cover Keyboard, Targus Antimicrobial Multi-device Bluetooth Mouse, and 45W Power Adapter with cable (total worth $493).
• Galaxy Tab S9 Ultra: Complimentary Book Cover Keyboard, Targus Antimicrobial Multi-device Bluetooth Mouse, and 45W Power Adapter with cable (total worth $683).

In addition, consumers will enjoy additional overtrade value of $250 with any purchase of the Galaxy Tab S9 Series.

Pre-Order at Telecommunication Operators

Pre-order for the Galaxy Tab S9 Series will commence at selected telecommunication operators (M1, Singtel, StarHub) from 26 July 2023, Wednesday, 7pm.

Consumers can visit the following URLs for more information on pre-order^[9] for the Galaxy Tab S9 Series:

• M1: https://www.m1.com.sg/promotions/samsung-galaxy-tab/pre-order/flexi
• Singtel: singtel.com/galaxyz
• StarHub: https://starhub.com/samsung

Consumers who pre-order their Galaxy Tab S9 Series from telecommunication operators can collect their devices from 4 August 2023.

Pre-Order at Samsung Online Store / Samsung Experience Stores

Consumers can also pre-order their Galaxy Tab S9 Series via Samsung Online Store (samsung.com/sg/) or by visiting the following Samsung Experience Stores during their opening hours:

• Central: 313@Somerset #B2-24/25/26 Tel: 6836 1809, Bugis Junction #01-56/57 Tel: 6338 7911, ION Orchard #B3-14 Tel: 62350185, VivoCity #02-28/29 Tel: 6376 9150
• East: Bedok Mall #B1-07 Tel: 6844 9310, Tampines Mall #02-29 Tel: 6782 9575
• North: Causeway Point #01-01 Tel: 6891 1011, NEX #04-42 Tel: 6636 7392
• West: Jurong Point #B1-09/10/11 Tel: 6791 2272, Westgate #01-01 Tel: 6369 9175

Consumers who choose to pre-order their Galaxy Tab S9 Series from the Samsung Online Store can collect their devices from 4 August 2023 via in-person collection at Samsung Experience Store or delivery.

Consumers who opt to pre-order via walk-in at the Samsung Experience Store can collect their devices in-store at the same outlet from 4 August 2023.

Pre-order at Selected Consumer Electronics & IT Stores, Samsung Official Store in Lazada, Shopee, Amazon and KrisShop

Pre-order for the Galaxy Tab S9 Series will also be available online via Samsung Official Store in Lazada, Shopee and KrisShop, and at the respective websites of selected consumer electronics & IT stores (Best Denki, Challenger, Courts, Gain City and Harvey Norman).

More information is available at the following URLs:

• Samsung Official Store (Lazada): https://www.sg/shop/Samsung-brand-store
• Samsung Official Store (Shopee): https://www.sg/Samsung_sg
• Samsung Official Store (KrisShop): https://www.com/samsung
• Best Denki: https://www.com.sg/galaxyz
• Challenger: https://www.sg/galaxyz
• Courts: https://www.com.sg/galaxyz
• Gain City: https://www.gaincity.com/samsung-galaxy
• Harvey Norman: https://www.com.sg/galaxyz

Consumers who have successfully pre-ordered their Galaxy Tab S9 Series from any of the above locations will be able to collect or receive their devices from 4 August 2023.

Local Pricing and Availability for Galaxy Tab S9 Series

The Samsung Galaxy Tab S9 Series will be available in Singapore from 11 August 2023, Friday at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and KrisShop, and major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

The following Galaxy Tab S9 accessories will also be available to complement the tablet:

Samsung Galaxy Watch6 Series

Pre-Order Information for Galaxy Watch6 Series

Pre-order for the Galaxy Watch6 Classic and Galaxy Watch6 will commence from 26 July 2023, Wednesday, 7pm at the following:

• Samsung Online Store
• Samsung Experience Stores
• Samsung Education Store
• Telecommunication operators (Singtel, StarHub)
• Selected Consumer Electronics & IT Stores
• Samsung Official Store in Lazada, Shopee and Krisshop

All consumers who pre-order the Galaxy Watch6 Classic and Galaxy Watch6 will be entitled to a complimentary^[10] Watch6 Fabric Band and Watch6 Hybrid Leather Band (total worth $146), and additional overtrade value of $50 upon successful payment for and collection or delivery of their pre-order.

For all pre-order purchases, consumers will be able to redeem their complimentary exclusives via the Samsung Redemption Portal (www.samsung.com/sg/mobile-redemption/).

Pre-Order at Telecommunication Operators

Pre-order for the Galaxy Watch6 Series will commence at selected telecommunication operators (Singtel, StarHub) from 26 July 2023, Wednesday, 7pm.

Consumers can visit the following URLs for more information on pre-order^[11] for the Galaxy Watch6 Series:

• Singtel: http://www.singtel.com/galaxyz
• StarHub: http://starhub.com/samsung

Consumers who pre-order their Galaxy Watch6 Classic and Galaxy Watch6 from telecommunication operators can collect their devices from 4 August 2023.

Pre-Order at Samsung Online Store / Samsung Experience Stores

Consumers can also pre-order their Galaxy Watch6 Classic and Galaxy Watch6 via Samsung Online Store (samsung.com/sg/) or by visiting the following Samsung Experience Stores during their opening hours:

• Central: 313@Somerset #B2-24/25/26 Tel: 6836 1809, Bugis Junction #01-56/57 Tel: 6338 7911, ION Orchard #B3-14 Tel: 62350185, VivoCity #02-28/29 Tel: 6376 9150
• East: Bedok Mall #B1-07 Tel: 6844 9310, Tampines Mall #02-29 Tel: 6782 9575
• North: Causeway Point #01-01 Tel: 6891 1011, NEX #04-42 Tel: 6636 7392
• West: Jurong Point #B1-09/10/11 Tel: 6791 2272, Westgate #01-01 Tel: 6369 9175

Consumers who choose to pre-order their Galaxy Watch6 Classic and Galaxy Watch6 from the Samsung Online Store can collect their devices from 4 August 2023 via in-person collection at Samsung Experience Store or delivery.

Consumers who opt to pre-order via walk-in at the Samsung Experience Store can collect their devices in-store at the same outlet from 4 August 2023.

Pre-order at Selected Consumer Electronics & IT Stores, Samsung Official Store in Lazada, Shopee and Amazon

Pre-order for the Galaxy Watch6 Classic and Galaxy Watch6 will also be available online via Samsung Official Store in Lazada, Shopee, KrisShop, in stores in Takashimaya, and at the respective websites of selected consumer electronics & IT stores.

More information is available at the following URLs:

• Samsung Official Store (Lazada): https://www.sg/shop/Samsung-brand-store
• Samsung Official Store (Shopee): https://www.sg/Samsung_sg
• Samsung Official Store (KrisShop): https://www.com/samsung
• Best Denki: https://www.com.sg/galaxyz
• Challenger: https://www.sg/galaxyz
• Courts: https://www.com.sg/galaxyz
• Gain City: https://www.gaincity.com/samsung-galaxy
• Harvey Norman: https://www.com.sg/galaxyz

Consumers who have successfully pre-ordered their Galaxy Watch6 Classic and Galaxy Watch6 from any of the above locations will be able to collect or receive their devices from 4 August 2023.

Local Pricing and Availability for Galaxy Watch6 Classic and Watch6

The Galaxy Watch6 Classic and Galaxy Watch6 will be available in Singapore from 11 August 2023, Friday, at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada and Shopee, major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

The following Galaxy Watch6 accessories will also be available to complement the smartwatch:

Trade Up: Easy Trade-in with Great Value       

The Samsung Trade Up Programme^[12] makes it easier for consumers to own the new suite of Galaxy devices. Consumers who purchase the Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Tab S9 Series and Galaxy Watch6 Series can trade-in their old eligible device^[13] at Samsung Experience Stores and online to receive the following additional overtrade bonus^[14], on top of the regular trade-in amount:

• Galaxy Z Flip5: $200
• Galaxy Z Fold5: $250
• Galaxy Tab S9 Series: $250
• Galaxy Watch6 Series: $50

Plus, consumers will be able to stack their trade-in value (for up to 3 old eligible devices) to maximise their savings via Samsung Online Store.

Consumers who wish to trade-in their old eligible devices can do so via the Samsung Online Store or by visiting selected Samsung Experience Stores^[15].

Consumers can visit https://www.samsung.com/sg/tradeup/ to learn more about the Samsung Trade Up Programme.

Pre-order Promo: Buy more, Save More

Consumers looking to upgrade to the Galaxy ecosystem can enjoy greater savings with the “Buy more, Save more” pre-order bundle promo, available at pre-order via Samsung Online Store, Samsung Experience Store and selected consumer electronics & IT stores.

When purchased with the Galaxy Z Flip5 or Galaxy Z Fold5, consumers will be able to enjoy:

• 15% off a Galaxy TabS9 or Galaxy Watch6 Series product, when they purchase either the tablet or smartwatch;
• 20% off both the Galaxy TabS9 and Galaxy Watch6 Series product, when they purchase the tablet and

Plus, customers who purchased a Galaxy Z Flip5 or Galaxy Z Fold5 with an add-on of a Galaxy Watch6 or Galaxy Watch6 Classic will be eligible to redeem a limited-edition Delugs | Samsung watch strap from Galaxy Studio @ Funan. While stocks last^[16].

0% Instalment Payment Plan

Consumers can also enjoy up to 36-month 0% instalment if they choose to pay with UOB and OCBC credit cards on the Samsung Online Store for their new Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Tab S9 Series and Galaxy Watch 6 Series purchases.

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards.

Terms and conditions apply.

Samsung x CASETiFY: Join the flip side Collection

Samsung, in collaboration with CASETiFY, will be releasing 10 Singapore-exclusive designs by eight Singapore designers to commemorate this launch. From abstract shapes, Peranakan-inspired motifs to designs inspired by our local tidbits, this collection offered our artists a blank canvas to come up with designs built on our Unpacked theme – “Join the flip side”.

These Samsung Singapore-exclusive CASETiFY case and watch straps are exclusive to the market and will only be available at Galaxy Studio @ Funan and Singtel respectively.

Customers who pre-order the Galaxy Z Flip5 at the Galaxy Studio @ Funan will receive a free Samsung Singapore-exclusive CASETiFY case for the device, which features designs by Singapore-based artists. While stocks last^[17].

Customers can also receive a free CASETiFY watch strap for their Galaxy Watch6 Series smartwatch in matching designs when they make a pre-order at the Galaxy Studio @ Funan. While stocks last^[18].

Customers who purchase a Galaxy Z Flip5 or Galaxy Z Fold5 with an add-on of a Galaxy Watch6 or Galaxy Watch6 Classic will be eligible to redeem a complimentary CASETiFY Utility Cross-body Lanyard^® from Galaxy Studio @ Funan, which can be further personalised at the studio’s personalisation booth. While stocks last[19].

Additionally, customers who pre-order the Galaxy Z Flip5 and Galaxy Z Fold5 via Singtel will receive a CASETiFY gift card to redeem their preferred phone case^[20]. The designs are Samsung Singapore-exclusive, available only at Singtel.

***

All company, product and service names, trademarks, registered trademarks and service marks are the property of their respective owners.

^[1] While stocks last. T&Cs apply. Offer ends 10 August 2023. Not applicable for Galaxy Z Fold5 (1TB) and Galaxy Z Flip5 (512GB) variants.

^[2] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.

^[3] Limited to one-time for Samsung Care+ (12-months) and two-time for Samsung Care+ (24-months).

^[4] Out of Warranty repairs includes cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ Screen Care (12-months) and two times for Samsung Care+ Screen Care (24-months).

^[5] Only applicable for Samsung Care+ Screen Care 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.

^[6] One time complimentary screen protective film replacement (up to 2 times for 24M)

^[7] Free screen replacement for either cover screen or main screen under Samsung Care+ Screen Care, limited to one-time within policy period (12 or 24-months). Exclusively for Galaxy Z Flip5 and Galaxy Z Fold5 customers who pre-ordered between 26 July 2023 to 10 August 2023

^[8] Complimentary gifts are while stocks last, and not exchangeable for cash or other items. Samsung reserves the right to substitute the gifts at its sole discretion without prior notice. Other terms & conditions apply; please refer to pre-order terms & conditions for more details.

^[9] Terms and conditions apply. Please check respective Telecommunication Operators’ websites for details.

^[10] Complimentary gifts are while stocks last, and not exchangeable for cash or other items. Samsung reserves the right to substitute the gifts at its sole discretion without prior notice. Other terms & conditions apply; please refer to pre-order terms & conditions for more details.

^[11] Terms and conditions apply. Please check respective Telecommunication Operators’ websites for details.

^[12] Provided by PC Dreams Pte Ltd and CompAsia Pte Ltd (Samsung Online Shop) as an independent third party. Terms and conditions apply.

^[13] See www.samsung.com/sg/tradeup for the full list of eligible trade-in devices and their respective trade-in values. Trade-in value may vary, depending on the device condition. Samsung reserves the right to amend the list of eligible trade-in devices and their trade-in values at any time without prior notice.

^[14] Selected trade-in models only. Terms & conditions apply; see www.samsung.com/sg/tradeup & https://www.samsung.com/sg/shop-faq/trade-in/

^[15] Trade Up only available at selected Samsung Experience Stores in 313 Somerset, Bedok Mall, Vivocity and Jurong Point.

^[16] Consumers will be required to provide proof of transaction at Galaxy Studio @ Funan to claim the limited edition Delugs | Samsung watch strap. Available between 6 -13 August. Limited to first 300 customers.

^[17] Consumers will be required to provide proof of transaction at Galaxy Studio @ Funan to claim the limited edition CASETiFY cases. Limited to first 300 customers.

^[18] Consumers will be required to provide proof of transaction at Galaxy Studio @ Funan to claim the limited edition CASETiFY cases. Limited to first 194 customers.

^[19] Consumers will be required to provide proof of transaction at Galaxy Studio @ Funan to claim the CASETiFY watch strap and keychain. Available from 27 July. Limited to first 350 customers.

^[20] Limited to first 1,000 customers.

Samsung Electronics Co., Ltd. announces its new Galaxy Tab S9 Series, a premium product portfolio that redefines the tablet landscape and sets new standards for immersive viewing and creative freedom. Across all three models, Galaxy Tab S9, S9+ and S9 Ultra, Dynamic AMOLED 2X displays ensure epic viewing and entertainment experiences with the power of Qualcomm Snapdragon^® 8 Gen 2 for Galaxy.^[1] An in-box, IP68-rated S Pen helps users bring their ideas to life. And as the first Galaxy Tab S Series to earn an IP68 rating,^[2] Galaxy Tab S9 Series enables users to follow their inspiration, both indoors and out.

“There are no devices like the Galaxy Tab S9 on the market today. A true disrupter in its category, it is the first of its kind to deliver experiences that users love most about tablets in one complete premium design,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy Tab S9 Series empowers users to take their big ideas and bring them to life, completely effortlessly.”

Discover a World of Entertainment and Inspiration on the Go

Whether playing games or watching videos, Galaxy Tab S9 Ultra’s 14.6-inch^[3] Dynamic AMOLED 2X display delivers an entertainment experience that is immersive and portable. Galaxy Tab S9 Series’ HDR10+ ensures scene-by-scene, frame-by-frame tone optimization with a wide range of colors and brightness. The dynamic refresh rate of the Galaxy Tab S9 Series automatically calibrates from 60 to 120Hz to balance smooth responsiveness with optimised battery efficiency. Eye Comfort also reduces eye strain with low blue light, reduced by more than 70 percent.^[4] It brings sharp details to life, making photography, blueprints, animations and more look crisp and clear. Plus, the 16:10 aspect ratio presents TV and movies as they are meant to be viewed.

Entertainment on the Galaxy Tab S9 Series’ is enhanced by spacious audio delivered through 20% larger quad speakers^[5] with sound by AKG speaker system and Dolby Atmos immersive sound. To ensure a cinematic sound experience, Galaxy Tab S9 users can also choose from customised sound settings for gaming, listening to music, taking video calls and more. For those who want to take their entertainment outdoors, the innovative Vision Booster technology is now on Galaxy Tab S9 Series. It automatically detects bright lighting conditions and adapts to keep the screen vivid. And with the Smart Book Cover^[6] that stands all on its own, it adjust the device to either portrait or landscape orientation for hands-free viewing.

The Galaxy Tab S9 Series is sleeker than ever, but it packs a punch. Every device is equipped with the flagship Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, the same lightning-fast mobile processor in Samsung’s latest smartphones. For the first time on a Galaxy tablet, advanced vapor chamber technology helps power streaming, gaming or video editing marathons. Following close collaboration with industry-leading gaming partners, Galaxy Tab S9 users will benefit from optimised large-screen gaming experiences. Galaxy Tab S9 Series is also the most heat-efficient Galaxy Tab lineup ever with an internal vapor chamber custom engineered for the high-intensity demands of a tablet. New two-way heat dissipation helps enable and sustain better performance over a longer usage period.

Embrace the Freedom to Bring Ideas to Life with Ease

Every premium Galaxy Tab S9 device comes with the one tool tablet users love and want most: the Galaxy S Pen. Offering a pen-on-paper-like experience, Galaxy Tab S9 series and S Pen are now both IP68 rated for water and dust resistance, opening up more possibilities for where users can capture and express their ideas. The S Pen can also write in search bars, browsers and app stores, and new bidirectional charging ensures it gets power no matter which way it faces when in its cradle. Users can upgrade to the S Pen Creator Edition^[7] for an even more premium experience. The S Pen Creator Edition is designed with textured material for a comfortable grip and a wider tilt angle that makes creating more intuitive.

The immersive displays of the Galaxy Tab S9 Series are the ideal backdrop for any project. With Multi Window,^[8] up to three apps can display as an organised grid of easily adjustable windows. Do research in a browser, reference an image from Samsung Gallery and sketch out ideas in Samsung Notes, all simultaneously in one view. Or with Pop-Up View, apps can be viewed as floating windows while still showing the full home screen.

When travelling or working on the go, Galaxy Tab S9 Series’ Book Cover Keyboard^[9] and DeX Mode^[10] can simulate a desktop experience with maximum tablet portability. The Book Cover Keyboard’s adjustable angles and backlit keypad feel like a lightweight PC. Meanwhile, DeX Mode has an easy-to-follow cursor, flexible window resizing and positioning, and Second Screen^[11] capabilities to mirror or extend the PC screen to tablet. In a Google Meet^[12] call, collaborate more easily by sharing the screen and co-editing a live Samsung Notes document at the same time.

Designed to inspire spontaneous productivity as well as enhance creativity, the Galaxy Tab S9 Series is a powerhouse for creative portfolios with new and enhanced apps for every personal passion. Fan-favorite GoodNotes^[13] offers a new note-taking and journaling experience on Android for the first time, launching exclusively for Galaxy tablet users. Plus, notes created in GoodNotes on all platforms can easily be shared and co-edited simultaneously.

The pro-level LumaFusion^[14] video editing app makes work easy when creating sharable content. Images and videos — even large files — taken on your Galaxy smartphone camera can be easily shared to Galaxy Tab S9 Series with Quick Share.^[15] LumaFusion takes full advantage of Galaxy Tab S9 Ultra’s expansive screen to ensure editing videos is precise.

Clip Studio Paint^[16] has been transformed into a streamlined tablet interface for drawing, painting and more. Meanwhile, ArcSite^[17] empowers designers and professionals by transforming their creative vision into meticulously crafted 2D CAD blueprints, comprehensive site plans, and accurate estimates. Through close collaboration with Google to optimise large screen experiences, users can benefit from partner apps to easily complete tasks and turn ideas into reality on the Galaxy Tab S9 Series.

Get the Most Out of a Complete Premium Experience, Inside and Out

With its distinctive device experience, The Galaxy Tab S9 Series also integrates seamlessly into the Galaxy ecosystem. Using creative tools is simple when Galaxy Tab S9 tablets are connected to other devices. Multi Control[18] makes copying, pasting or dragging text and images directly between tablet and smartphone seamless, allowing users to control their smartphone with a Galaxy Tab S9 touchpad.

To match its premium software experiences, the Galaxy Tab S9 Series hardware features iconic Galaxy design characteristics from the flagship Galaxy S Series smartphones, such as the same striking camera layout. Measuring as thin as 5.5mm for Tab S9 Ultra, the Galaxy Tab S9 Series is lightweight and slim, but also durable with an IP68 rating. They are also built to handle bumps and scrapes thanks to a body reinforced with Armor Aluminum. For those whose best ideas strike in unexpected places, this is the perfect partner, usable in rugged environments and able to withstand a busy day out. And the new Outdoor Cover^[19] offers even more peace of mind for tablet users looking for more protection.

The Galaxy Tab S9 Series is yet another example of Samsung’s commitment to building technology that enriches people’s lives while minimizing its environmental impact, without compromise. Compared to previous generations, the Tab S9 Series features a wider variety of recycled materials^[20] in both internal and external components.^[21] It also comes in a redesigned packaging box^[22] and the paper used for the packaging box is 100 percent recycled paper.

Availability

Galaxy Tab S9 Series are available for pre-order in select markets from July 26, with general availability starting August 11.

The Series comes in two colors, Beige and Graphite,^[23] and three sizes: 14.6-inch on Tab S9 Ultra, 12.4-inch on Tab S9+, and 11-inch on Tab S9.[24]

The premium experience is protected and supported by four generations of One UI and Android OS upgrades and by five years of security updates.

To learn more about Galaxy Tab S9 Series, please visit: https://www.samsungmobilepress.com, https://news.samsung.com/global or https://www.samsung.com/galaxy-tab

Product Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Snapdragon is a trademark or registered trademark of Qualcomm incorporated. Snapdragon is a product of Qualcomm Technologies Inc. and/or its subsidiaries.

[2] Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The inbox S Pen is also water and dust-resistant with an IP68 rating. Consistent with IP68 rating, water resistant in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.

^[3] Measured diagonally, Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch accounting for the rounded corners.

^[4] Compared to Normal LCD display. SGS awarded Galaxy Tab S9 Series display the Eye Care Certification

based on its ability to drastically reduce the harmful effects of blue light.

^[5] Compared to the Galaxy Tab S8 series.

^[6] Smart Book Cover sold separately.

^[7] Sold separately. Availability and timing may vary by market.

^[8] Certain applications may not support multi-tasking.

^[9] Book Cover Keyboard sold separately. The product is available for Galaxy Tab S9 Ultra, Galaxy Tab S9+ and Galaxy Tab S9. Product design may vary by model. Features and keyboard layout may vary by model or type of language. Backlit feature available only on Galaxy Tab S9 Ultra Book Cover Keyboard by pressing Fn + F12.

^[10] Availability may vary by device. Samsung DeX supported on selected Galaxy smartphones and tablets.

^[11] Second Screen requires PCs with Wireless Display and Windows 10 v.2004 or later.

^[12] Google Meet available for download at Google Play. Google Meet is a trademark of Google LLC.

^[13] GoodNotes app requires separate download and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. The terms of service may vary by country and region.

^[14] LumaFusion app requires separate purchase and download. Terms of service may vary by country and region.

^[15] Quick Share between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or later, PCs running Windows 10 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection.

^[16] Clip Studio Paint app comes pre-installed in select markets. Clip Studio Paint app can be downloaded from the Galaxy Store and comes with a free 6-month trial for first-time users. Once the free trial period ends, paid subscription to a monthly usage plan is required for continuous use. Terms of service may vary by country and region.

^[17] ArcSite app requires separate purchase and download from Galaxy Store. Terms of service may vary by country and region.

^[18] Multi Control is available only on select Galaxy smartphones with One UI 5.1 or above and Galaxy Tab devices with One UI 5.1.1 or later. Availability may vary depending on apps.

^[19] All covers are sold separately.

^[20] Compared to Galaxy Tab S8 series. Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning® Gorilla® Glass 5 manufacturing process.

^[21] Galaxy Tab S9 Ultra: 17 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum and Corning® Gorilla® Glass 5 with a minimum of 10% pre-consumer recycled content.. These components include Cable Holder Mid, Deco Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket, PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key, Side Key, Camera Deco, Main Window.

^[22] 100% recycled paper material is used in the following packaging components: Product Packaging Unit Box, Manual Box, DLC Band and DLC Box. The 100% recycled paper material has received Environmental Claim Validation (ECV).

^[23] Colors may vary by market and carrier.

^[24] Measured diagonally, Galaxy Tab S9’s screen size is 11-inch in the full rectangle and 10.9-inch with accounting for the rounded corners, Galaxy Tab S9+ ‘s screen size is 12.4-inch in the full rectangle and 12.4-inch with accounting for the rounded corners, and Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.