For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras, and smarter ways to stay connected. Now with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On 9 July 2025, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration.

The event will be streamed live from 9 July 2025, 10PM SGT on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.

Seeing 7s?

Interested consumers and Galaxy fans can register their interest here and enjoy $77 off their next Galaxy from 9 July 2025. They can also stand the chance to be one of 77 lucky weekly winners of $77 Trip.com flight vouchers. Terms and conditions apply.

Stay tuned and make sure to visit news.samsung.com/sg for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

With over 25 years of experience in the medical field and now as Head of Digital Health at Samsung Electronics, I spend a lot of time contemplating how technology can truly drive progress in healthcare, rather than being just another innovation for innovation’s sake. That’s why I’m very excited about AI as it offers new ways to address many of society’s health problems by simplifying complexity and at scale.

In our ongoing work to reimagine healthcare, Samsung is leveraging advanced AI algorithms and extensive technical expertise to develop solutions like Energy Score. This feature quantifies physical and mental energy levels through multiple health indicators including sleep, heart health and physical activity. Our vision is to include more comprehensive metrics like nutrition, mental health and additional mobile usage patterns to provide a holistic view of a user’s health status, powered by AI.

AI holds great promise for early disease prevention through analysing patterns and behaviours, detecting abnormalities, and even predicting potential health issues. By combining our long-standing sensor innovations with AI leadership, we aim to elevate our capabilities in preventing diseases beyond sleep apnea and expanding to cardio-metabolic conditions. In particular, blood glucose is a big area of focus for us, and Samsung has been working to develop a sensor algorithm that predicts early signs of diabetes – along with non-invasive blood glucose monitoring technology and continuous glucose monitoring-integrated nutrition coaching.

Our goal is to support proactive health management, thereby lowering healthcare burdens on individuals, families and communities at large. I strongly believe that AI will revolutionise the digital health industry and simplify the wellness journey for everyone. As a global tech leader, Samsung is uniquely equipped to make this a reality with our mix of technology innovations and a growing ecosystem of partners.

Save Special Moments in Videos as GIFs

▲ AI Select can isolate a specific moment in the middle of video to be downloaded as a GIF.

Sometimes there can be a certain moment in the middle of a video you’re watching that you simply want to save separately or watch on repeat. Downloading the whole video, finding that exact part and editing it, however, can be quite a time-consuming task. Whether you want to capture a warm moment with your family to cherish the memory or analyze your golf swing in detail to practice over and over again, AI Select can get the job done. While watching the video, simply open the quick panel, tap the AI Select icon and save the desired portion as a GIF.

Scan What’s in Your Fridge, Receive Recipe Recommendations and Save Them as a Samsung Note

For those who enjoy cooking, there’s nothing more exciting than trying out a new recipe. When you’re out of ideas for what to cook, the Galaxy S25 series can be just the solution you need. Use the camera to snap a photo of what’s in your fridge, and Galaxy AI will analyze the items, recommend recipes and thoroughly guide you through the cooking process so you can transform ordinary ingredients into extraordinary dishes.

Enter Some Text and Watch Galaxy AI Draw a Masterpiece

With visual content increasing in importance by the day, the tough job of synthesizing and producing high-quality images in bulk has never been in higher demand. It’s only natural to imagine a dream world where AI could dramatically streamline the workload by generating all kinds of vivid images by typing text? That world is no longer an imagination with the Galaxy S25 series’ Drawing Assist and its limitless possibilities. With Drawing Assist, anyone can easily create stunning images using simple text input. For example, typing “watching fireworks” after drawing a very rough sketch of a cat with your finger or an S Pen and will generate images of a cat watching fireworks in a variety of styles, including visual aids, 3D and illustrations. These images can then be used for social media content, visual training materials presentations and more.

Find the Best Flight Deals, Share With Friends and Save Onto Samsung Notes in an Instant

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action. It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across apps to carry out commands and make your trip planning much easier.

Translate Menus, Receive Recommendations and Order With Confidence at Restaurants Abroad

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove to be quite an issue when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget. Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realize that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognize your voice to then really show you photos only of that one pizza night in Seoul you enjoyed with your friends last year.

Erase Unwanted Objects and Noise in the Background To Perfect Your Photos and Videos

Suppose you come across a small problem while organizing your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and perfect composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser can analyse the audio in a video to then isolate and delete unwanted sounds in the background. This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.