AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves — daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

On 22 July, Samsung Electronics will host Galaxy Unpacked in London — a city that moves forward, not by chasing trends, but by setting them.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live from 22 July 2026, 9:00PM SGT on Samsung.com/sg/, Samsung Singapore Newsroom and Samsung’s YouTube channel.

Unfold your next adventure

Galaxy fans and interested customers can now register their interest via this site until 22 July 2026, 8:59PM SGT. Complete the pre-registration to unlock a $38 e-voucher and local attraction discounts^[1].

Additionally, consumers who pre-registered their interest and pre-order the next Galaxy devices starting from 22 July 2026 will stand a chance to win a 3D2N Trip.com getaway or a Music Studio 5^[2].

Save more with Samsung Registration+

From 8 July 2026 to 22 July 2026, consumers who are looking to own the next Galaxy devices can purchase a $20 e-voucher to get^[3]:

• $60 off your next Galaxy Foldable or Watch OR
• $100 off when you purchase the next Galaxy Foldable and Watch together

While stocks last. Terms & Conditions apply.

For more information, visit https://www.samsung.com/sg/gift-card/e-vouchers/pre-registration-evoucher-z-code-evoucher

Be the first to unfold a new shape with Samsung Singapore  

On 23 July 2026, join us at Warehouse @ River Promenade, Jiak Kim Street for a first-look celebration of our next generation of Galaxy devices — made to reshape the way your work, create and connect.

What to expect:

• Exclusive First Look: Be among the first in Singapore to touch, feel, and experience the next generation of Galaxy Foldables

• Immersive Experience Zones: Dive into curated spaces designed to showcase how AI and form factor innovation can ease and elevate your everyday.
• Stay for the Vibes: Enjoy live DJ sets, food and drinks throughout the evening.

Register now to secure your invitation. Admission is complimentary.

Stay tuned and make sure to register your interest at samsung.com/sg/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked.

_{^[1] This Promotion is valid from 8 July 2026, 7:00 a.m. SGT to 22 July 2026, 8:59 p.m. SGT. Complete the registration form to unlock a $38 e-voucher and 8% off Trip.com local attractions / tours or hotels.}

_{^[2] Pre-order the next Galaxy Foldable after registering for a chance to win a 3D2N getaway from Trip.com (48 winners) or a Music Studio 5 (18 winners). While stocks last. T&Cs apply.}

_{^[3] The $20 Samsung Registration+ e-voucher is available for purchase from 8 July 2026, 7:00 a.m. SGT to 22 July 2026, 8:59 p.m. SGT, and will entitle you to get:}

_{(i) $60 off the next Galaxy Foldable or Watch if bought separately (redeemable from 22 July 2026, 9:00 p.m. SGT to 13 Aug 2026, 11:59 p.m. SGT); or}

_{(ii) $100 off the next Galaxy Foldable and Watch when purchased together (redeemable from 22 July 2026, 9:00 p.m. SGT to 13 Aug 2026, 11:59 p.m. SGT)}

_{(iii) $30 off any other Samsung product (redeemable from 14 Aug 2026, 12:00 a.m. SGT to 30 Sep. 12:00 a.m. 2026).}

_{In respect of the foregoing: redemption of the Samsung Registration+ e-voucher is valid via Samsung Online Store, Samsung Shop App and/or Samsung Experience Stores only.}

_{The Samsung Registration+ e-voucher is available for purchase at $20 and is valid for one-time redemption only. The Samsung Registration+ e-voucher is non-transferable, non-refundable and non-exchangeable for cash. Any unused, expired or forfeited e-voucher will not be refunded or replaced.}

_{Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}