To explore that vision, Samsung hosted a Health Forum panel, “Rewriting the Rules of Preventive Health.” Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.

The Paradox — and the “Missing Miles” of Health

Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.

“We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn’t resulted in better health.”

He framed the disconnect as two “missing miles.” The first mile is detection and monitoring: much of what shapes our health happens outside the clinic, and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy, and change is hard.

Dr. Hon Pak

Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones, and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.

“We don’t just see a number — we see what’s around it: whether this is a moment you’re ready to change something, or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital, or any other company, to measure or act upon.”

But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behavior, clinical credibility and privacy, and advanced AI and research.

Everyday Behaviour: Closing the Last Mile at the Dinner Table and the Gym

Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.

Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognises.

“It’s Tuesday, six o’clock. You’re tired, you’re staring into the fridge, and everything you know about eating well loses to whatever’s quickest. That moment is what we’re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.”

He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as meal logs, BMI, the Antioxidant Index and the AGEs Index — while Samsung Food’s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behaviour change science rather than tracking alone — learning a person’s habits and working with them so the healthier pattern becomes the easier one.

“We’re not adding another thing to manage — we’re making the healthy choice the easy one, for the night you’ve got the energy to cook and the night you don’t.”

Kartik Poria from Samsung Food

Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing, and explained how iFIT’s expert-led programs are becoming more accessible through Samsung Health.

“Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.”

Through Samsung Health, users can discover and subscribe to iFIT’s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalised recommendations. Looking ahead, Duffy pointed to Samsung’s Health Assistant as a way to bring a user’s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.

“Exercise is not just about being active — it’s about understanding your body, building sustainable habits, and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.”

Kevin Duffy from iFIT

But content and insights alone, Dr. Pak noted, don’t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognizing that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualised support matters most.

The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor’s low-salt advice quietly showing up as items in a grocery cart, or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.

Clinical Credibility and Privacy: Trust Earned Through Evidence

Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.

Rohit Ail, Head of the Technology Incubation Lab at Samsung R&D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.

“Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies, and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.”

He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.

On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.

“Trust begins with protecting users’ data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure, and alignment with the European Health Data Space framework.”

He added that SRUK has also developed a Decentralised Clinical Trial framework, in which participant identities remain under the control of healthcare organisations and data is pseudonymised from the outset.

Rohit Ail from Samsung R&D Institute UK

Advanced AI and Research: Reading the Body’s Signals

If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.

Otávio Penatti, Head of the Health AI R&D Team at Samsung R&D Institute Brazil (SRBR), explained what a foundation model for health actually means.

“A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabelled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI, and personalised health insights. Building on the success of large language models, we can now interpret complex biosignals — such as ECG, ACC and PPG — not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations, and by applying foundation models to understand these biological patterns, we have the potential to provide more accurate predictions and continuous, personalised health insights.”

Otávio Penatti from Samsung R&D Institute Brazil

Three Focus Areas, One Goal

To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.

• Kartik Poria (Samsung Food): “In five years, eating well won’t run on willpower — it’ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what’s for dinner, day after day.”
• Kevin Duffy (iFIT): “A coach that knows your body and adapts every workout to who you are that day.”
• Rohit Ail (SRUK): “Care that clinicians trust and patients control — evidence-based and private by design.”
• Otávio Penatti (SRBR): “AI that understands the body’s language and acts before problems begin.”

Dr. Pak closed by tying the threads together: everyday behavior, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are.

“The future of health is connected, trusted and proactive — and it’s a road we’re glad to be traveling together.”

To support 24/7 wearability, Samsung delivers powerful innovations that maximise comfort while advancing performance with Galaxy Watch’s largest battery and brightest display ever, as well as the Snapdragon® Wear Elite Platform^[2]. Serving as the ultimate gateway to AI-driven health intelligence, this groundbreaking premium line-up transforms complex biometric data into personalised, actionable guidance across the full spectrum of user health.

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

“Our Galaxy Watch Ultra2 and Galaxy Watch9 are designed to provide deep wellness metrics ranging from sleep analysis to cardiovascular health, while providing proactive, actionable insights that help our users sleep and live better,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “In addition to that, the new Galaxy smartwatches can help users track their performance progress during sporting activities of all intensity levels, which is especially pertinent as we’re seeing more Singaporeans adopting active lifestyles. But more importantly, our new Galaxy smartwatches offer more meaningful AI experiences when integrated within the Samsung ecosystem. When connected, both the Galaxy smartphone and smartwatch are more capable of understanding context and delivering experiences that adapt to your day.”

Galaxy Watch Ultra2: Fuelling Ambitions and Enabling Peak Performance Through Unrivalled Hardware and Specialised Sports Tracking

The new 47 mm Galaxy Watch Ultra2 in Titanium Gray 

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor activities and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.

Galaxy Watch Ultra2 provides detailed trail running data on its 5,000-nit, crystal-clear display

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run^[3] feature tracks detailed elevation, climbing progress and terrain impact so users can better pace yourself and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,^[4] a new addition to our existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,^[5] it’s not just dust- and water-resistant – it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist.^[6] Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares^[7], the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.

Once a user enters the water, Galaxy Watch Ultra2 automatically tracks real-time diving data such as depth, time and water temperature

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% capacity increase compared to the previous Ultra model. Driven by the latest Snapdragon® Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides 5,000 nits of brightness^[8], a Samsung-first, enabling crystal-clear visibility even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer^[9] design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.

Galaxy Watch Ultra2 will be available in a 47mm size in Titanium Silver and Titanium Gray.

Galaxy Watch9: Everyday Wellness with All-Day Comfort and Lasting Battery

Galaxy Watch9 is available with different band materials and colours, including soft silicone and lightweight fabric options

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximise its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminium casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 ensures unmatched all-day comfort for the 24/7 wear required to capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon® Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery ensures dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000–nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

Galaxy Watch9 will be available in two sizes, 40mm and 44mm. Galaxy Watch9 40mm is available in Graphite and Cream, while Galaxy Watch9 44mm is available in Graphite and Silver.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 is Samsung’s AI-powered health intelligence. Galaxy Watch’s BioActive sensor captures continuous data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch delivers more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature^[10]: Backed by new FDA clearance and AI algorithms, it delivers deeper insights into breathing disruptions during sleep.
• Vitals^[11]: Proactively monitor your personal health baseline while you sleep and receive seamless alerts for significant deviations.
• Heart Health Score^[12]: Provides an effortless understanding of your cardiovascular wellness through a simple, actionable score and personalised lifestyle recommendations.
• Daily Cardio Load^[13]: Optimises training using tailored guidance on your workout volume and estimated recovery needs.
• Fitness Index^[14]: Delivers a holistic view of physical strength with personalised goals to improve everyday performance.
• Hearing^[15]: Protect your long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalised insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Galaxy Watch features include Vitals to alert users to significant health deviations

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Because elite performance demands the right gear for the right moment, Samsung offers a specialised collection of Ultra bands. Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style.

Users have the following options to choose from:

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• Peakform Band: a hybrid material band delivering a premium finish optimised for both elegance and athletic performance.
• Trail Band^[16]: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customise your look. Featuring innovative new materials and a vibrant spectrum of colours, these bands maximise comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps your wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colours, it delivers a sophisticated look that effortlessly complements a user’s everyday style.
• Fabric Band: a lightweight, breathable daily band offering maximum comfort — even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+^[17] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial^[18]: Users can start training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial^[19]: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.

Local Availability^[20]

Together with the new Galaxy Z Series, Galaxy Watch Ultra2 and Watch9 expand Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in Singapore starting 22 July 2026. Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Galaxy Watch Ultra2 when purchased with any Galaxy Smartphone or Galaxy Tablet^[21]. While stock lasts. T&Cs apply.

To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit:

• Galaxy Watch Ultra2: https://www.samsung.com/sg/watches/galaxy-watch-ultra2/buy/
• Galaxy Watch9: https://www.samsung.com/sg/watches/galaxy-watch9/buy/

Specifications

_{^[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.}

_{^[2] Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[3] Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.}

_{^[4] To activate Nutrition Alert, go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.}

_{^[5] Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5% salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain conditions. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification: high/low temperature, altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardised form of testing designed by the U.S. Military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Galaxy Watch Ultra2 withstands temperatures ranging from -20°C to 55°C while being worn on the wrist, based on results from internal lab tests conducted by Samsung. Actual performance may vary depending on the environment where it is used. In very high or low temperatures, charging may be blocked, certain functions may be automatically terminated or unavailable, or the watch may shut down automatically for safety. Additionally, battery performance can be adversely affected at low temperatures.}

_{^[6] To use the features, activation from the Watch is needed (Settings> Advanced feature>Auto launch on dive> Depth “On”)}

_{^[7] Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches}

_{^[8] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.}

_{^[9] Compared to the previous Galaxy Watch Ultra.}

_{^[10] Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnea. Only for users 18 years and older. Intended to detect signs of moderate to severe sleep apnea over a 2-night period. Does not replace diagnosis or treatment by a healthcare professional. Sleep apnea feature is currently available in select countries. Feature requires at least 2 days of sleep data within a span of 10 days (the 2 days do not necessarily have to be consecutive, but must be recorded within those 10 days).}

_{^[11]Not intended for use in detection, diagnosis, treatment of any medical condition. Sleep apnea risk detection is for personal reference only. Please consult a medical professional for advice. To check for signs of Sleep Apnea, Galaxy Watch (Galaxy Watch Ultra, Watch7 and later released Galaxy Watch Series with Wear OS 7.0) and Galaxy smartphone with Android OS 12 or above are required.}

_{^[12] Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.}

_{^[13] To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.}

_{^[14] To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.}

_{^[15] To use the features, activation from the Watch is needed (Samsung Health > Hearing > Settings > Sound Monitoring “On”).}

_{^[16] Trail band will not be available for purchase in Singapore.}

_{^[17] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service centre in advance for Samsung Care+ availability.}

_{^[18] Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea.}

_{^[19] Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States.}

_{^[20] Colour and size availability may vary by market or region.}

_{^[21] Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. The products under this Promo may vary by retail outlet / platform.}

TM Roh, Chief Executive Officer, President, and Head of Device eXperience Division, Samsung Electronics

After the launch of the new Galaxy S Series at the Galaxy Unpacked event in San Francisco, TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics led a leadership panel session, sharing his insights with media from Southeast Asia and Oceania.

Highlighting the region’s strong demand for technology, he noted that 9 out of 10 young people in Southeast Asia use AI on their mobile devices daily.^[1]

He said, “Southeast Asia and Oceania is one of the most dynamic markets in the world and the region that adopts AI innovations the fastest”, emphasising that with its openness and enthusiasm towards technological advancements, the region holds immense potential and will be a key area for future AI development.

Noting the region’s diverse population and landscape, TM Roh reiterated the importance of localisation, sharing that Samsung is optimising Galaxy AI for local languages, contexts and environments at three R&D centers in Indonesia, Vietnam, and the Philippines.

“Our customers in Southeast Asia and Oceania have very high expectations for the latest technology,” he said. To meet the needs and demands of consumers in the region, he shared that “the Galaxy S26 is built to deliver the most powerful mobile performance to date, elevating the camera experience to the next level and is designed to help users complete daily tasks more quickly and naturally with enhanced Galaxy AI.”

CU Kim, President & CEO for Samsung Electronics Southeast Asia and Oceania, TM Roh, Chief Executive Officer, President, and Head of Device eXperience Division, Samsung Electronics, and Carl Nordenberg, Vice President, Regional Head of Mobile eXperience, Samsung Electronics Southeast Asia and Oceania at the Leadership Panel Session

The Galaxy S26 Series represents an important step forward in Samsung’s agentic AI approach by reducing effort from users to get things done and having AI quietly assisting in the background to make daily life simpler.

TM Roh revealed that 67% of the Galaxy S25 Series sold in Southeast Asia and Oceania were the Galaxy S25 Ultra, reflecting consumer demand for premium mobile experiences. He also shared that the sales of the Galaxy S25 Series in the region surpassed its predecessor, with momentum growing through real-use case reviews and word of mouth recommendations. He expressed heartfelt appreciation for the strong support from consumers in the region.

As consumers in Southeast Asia and Oceania anticipate and look forward to the arrival of the new line-up, general availability for the Galaxy S26 Series in Singapore will be on 11 March 2026.

_{^[1]Samsung Youth Survey on AI}

Marking the third-generation of Samsung’s Galaxy AI phone, the Galaxy S26 Series combines the most powerful performance in Galaxy S Series history with the most intuitive AI experience to date.

Samsung Newsroom got an early hands-on look at the Galaxy S26 Series during Galaxy Unpacked 2026.

▲ The Galaxy S26 Series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 Series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive colour palette that create a unified design identity across the line-up.

▲ The Galaxy S26 Series showcases a unified look. (From left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

▲ The Galaxy S26 Series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

▲ Privacy Display is the result of more than five years of research and development, blocking views from the sides, above and below.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 Series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

▲ Now Nudge presents timely information through context-aware icons.

A fan favourite since its debut on the Galaxy S24 Series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 Series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

▲ Bixby interprets user intent and instantly recommends relevant settings.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 Series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

▲ Enhanced Nightography ensures clear filming even in low-light settings. A view of the exhibition space (top) and a video taken with Galaxy S26 Ultra. (bottom).

Beyond capture, the Galaxy S26 Series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

▲ Users can create images from simple text prompts and turn them into custom stickers with Creative Studio.

Starting with the Galaxy S24 Series, the Galaxy S Series has ushered in a new era of AI phones. With the Galaxy S26 Series, Samsung introduces its third-generation AI phone — delivering personalised experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 Series opens a new chapter in mobile innovation.

Reimagined as a personalised audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort.

Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026.

The Galaxy Buds4 series unveiled at Galaxy Unpacked 2026. (From left) Galaxy Buds4 and Galaxy Buds4 Pro

Design: Data-Driven Comfort for the Perfect Fit

The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations^[1], the earbuds feature a refined ergonomic design that delivers lasting comfort, even during extended wear.

The pinch control area — recessed where the fingers naturally rest — enhances tactility and enables intuitive control.

A semi-transparent charging case lets users easily check the earbuds and charging status. Beyond aesthetics, the device reflects thoughtful attention to everyday practicality.

Colour: Modern Classics With a Signature Finish

The Galaxy Buds4 series stands out visually. Classic White and Black colours for both Galaxy Buds4 and Buds4 Pro feature a smooth, modern finish, while the online-exclusive Pink Gold for Galaxy Buds4 Pro adds a refined touch. With its subtle sheen and rosy hue, Pink Gold brings warmth and sophistication — doubling as a stylish accessory.

(From left) Galaxy Buds4 in Black, Galaxy Buds4 Pro in White and Galaxy Buds4 Pro in the online-exclusive Pink Gold 

Sound: Immersive Audio That Fills the Senses

Galaxy Buds4 Pro reveals its true capability in a listening session. For the first time, Samsung has introduced a bezel-less woofer that expands the speaker’s vibrating surface area by about 20% compared with the previous model. The result is deeper, more resonant bass paired with clear, refined highs from the tweeter — all in ultra-high-resolution 24-bit/96kHz audio true to the original recording.

Noise cancelling is also more advanced. Enhanced Active Noise Cancelling (ANC) creates an optimised algorithm tailored to each user’s fit and ear shape. Even in a loud exhibition hall, ANC delivers an immersive experience — as if stepping into a quiet, personal listening space. An expanded equaliser adjustment range further ensures consistent sound quality without tonal shifts, regardless of how the earbuds are worn.

Call quality has improved as well. Powered by machine learning, Super Clear Call delivers crisp audio in noisy environments. With 16kHz bandwidth support, voice comes through clearly, free from surrounding noises.

(From left) Galaxy S26 Ultra and the Galaxy Buds4 series

The Galaxy Ecosystem: Seamless, Hands-Free Control

The Galaxy Buds4 series reaches its full potential when paired with a Galaxy smartphone. Opening the charging case instantly triggers a connection pop-up for seamless pairing. Users can adjust noise cancelling levels or change settings directly from the Quick Panel — even without the Galaxy Wearable app.

▲ A connection pop-up appears on a Galaxy smartphone when the charging case is opened.

Another highlight is the newly introduced Head Gestures feature. A simple nod allows users to answer calls hands-free — ideal when exercising or carrying items.

Voice commands also launch AI agents such as Gemini and Perplexity, minimising the need to take the smartphone out of a pocket.

▲ Demonstration of Head Gestures

Moving beyond hardware innovation, the Galaxy Buds4 series delivers a personalised audio experience tailored to individual lifestyles.

_{^[1] Based on global ear data research conducted by Samsung Design Innovation Centre.}

Pre-order Information for Samsung Galaxy S26 Series

Pre-orders for the Galaxy S26 Series will commence from 26 February 2026, Thursday, 2AM Singapore time.

Consumers who pre-order the Galaxy S26 Series will be entitled to double the storage on us (worth up to $300) on their selected device^[1].

Consumers can place their pre-order for the all-new devices, at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order their Galaxy S26 Series devices will enjoy early delivery and be able to collect or receive their devices from 6 March 2026, Friday.

Pre-order through Samsung Online Store / Samsung Shop App

Consumers can pre-order the new AI Phones without contract via the Samsung Online Store and Samsung Shop App at:

• Galaxy S26 Ultra: https://www.samsung.com/sg/smartphones/galaxy-s26-ultra/buy/
• Galaxy S26 & Galaxy S26+: https://www.samsung.com/sg/smartphones/galaxy-s26/buy/

Consumers who pre-order the Galaxy S26 Series via Samsung Online Store and Samsung Shop App within the first 96 hours from Galaxy Unpacked (26 March 2026, Thursday, 2AM) will be able to offset the price of their device using their Samsung Rewards Points at 5x redemption rate (capped at $50).

Pre-order via Samsung Experience Stores

Consumers who prefer to pre-order in person can do so by visiting the following Samsung Experience Stores during their opening hours, from 26 February 2026, Thursday, 11AM:

• Central: 313@somerset #B2-24/25/26, Bugis Junction #01-56/57, Junction 8 #02-41, VivoCity #02-28/29
• East: Bedok Mall #B1-07, Changi Airport Terminal 2 (Transit) #02-168, NEX #04-42, Parkway Parade #B1-106, Tampines Mall #02-29
• North: Compass One #03-06/07, Causeway Point #03-14,
• West: Jurong Point #B1-09/10/11, Jem #01-41

Pre-order at Telecommunication Operators

Pre-order for the Galaxy S26 Series at telecommunication operators will commence from 26 February 2026, Thursday. Consumers can visit the following URLs for more information on pre-order^[2] for the Galaxy S26 Series:

• M1: https://www.m1.com.sg/promotions/samsung-galaxy-s-series/samsung-s26
• Singtel: https://singtel.com/galaxys
• StarHub: https://starhub.com/samsung

Customers of M1 can opt to collect their devices through in-store collection, delivery; Singtel customers can opt to collect their devices through in-store collection, delivery, or POPStation collection, while StarHub customers can opt to collect their devices through in-store collection or delivery.

Pre-order at Samsung Official Stores, and Selected Consumer Electronics & IT Stores

Pre-order for the Galaxy S26 Series will also be available online via the following channels:

• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (TikTok): https://vt.tiktok.com/ZSm5jhngo/?page=TikTokShop
• Samsung Official Store (KrisShop): https://www.krisshop.com/en/brands/samsung/galaxy-s26
• Samsung Official Store (iShopChangi): https://ishopchangi.com/en/campaigns/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://www.harveynorman.com.sg/promotions/samsung-galaxy-s-series.html

Local Pricing and General Availability for Samsung Galaxy S26 Series

The Galaxy S26 Series will be available in Singapore from 11 March 2026, Wednesday at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee, KrisShop, iShopChangi, major consumer electronics & IT stores, and other selected channels including ZYM Mobile.

The respective recommended retail prices for the devices are as follow:

* Exclusive to Samsung Online Store and Samsung Shop App only

The following Galaxy S26 Series accessories will also be available to complement the devices:^[4]

Making ownership an ease with New Galaxy Club

New Galaxy Club^[5] is a new Samsung programme that allows customers to upgrade to the next Galaxy S Series with up to 50% of their device’s value back and 2-year Samsung Care+ Screen Care, for extra peace of mind.

Customers can join the New Galaxy Club at $168 and enjoy:

• Guaranteed up to 50% of your device’s value back when upgrading to the next Galaxy S Series (up to $1,289); and
• 2‑year Samsung Care+ Screen Care included (worth $168)

Total Peace of Mind with Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S26 Series AI Phones with Samsung Care+.

Samsung Care+ offers comprehensive, worry-free phone protection with 24/7 dedicated remote support via the Samsung Live Chat. Enjoy coverage for out-of-warranty repairs^[6], Extended Warranty^[7], and more. Whether you require unlimited out-of-warranty repair coverage with our SC+ Premium, up to 2 out-of-warranty repairs over 2 years with our SC+ Screen Care, or just screen protection with SC+ Screen Protect, we have the right product for you.

You can also benefit from enhanced flexibility with our monthly subscription, exclusively available on Samsung.com/sg – stay protected for as long as you remain care subscribed to Samsung Care+.

For more information, please visit: https://www.samsung.com/sg/offer/samsung-care-plus/mobile/

Open for membership: The Easy Mode Club

For the first time, Samsung is inviting 126 individuals to join Easy Mode Club – a 26-day trial of its latest AI Phone, the Galaxy S26 Ultra^[8].

The programme allows participants to experience Galaxy in their everyday lives, without the pressure to commit upfront. At the end of the trial, participants can choose to purchase the Galaxy S26 Ultra at a special price or return the device – no questions asked.

For those who have been curious about making the switch, Easy Mode Club offers a unique opportunity to experience Galaxy firsthand before deciding.

Registration for application runs until 5 March 2026, 11:59PM at https://www.samsung.com/sg/offer/easy-mode-club/

Samsung Galaxy Buds4 Series 

Pre-order Information for Galaxy Buds4 Series

Pre-order for the Galaxy Buds4 Series will commence from 26 February 2026, Thursday 2AM at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi

• Local telecommunication operators (Singtel and StarHub)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order the Galaxy Buds4 Series from Samsung Experience Stores, Samsung Online Store, Samsung Shop App, and Samsung Official Store in Lazada, Shopee, TikTok and KrisShop^[9] can enjoy 10% off Galaxy Buds4 Series with purchase of any Galaxy Smartphone or Tab in a single transaction.

Consumers who pre-order the Galaxy Buds4 Series with any purchase in a single transaction from local telecommunication operators or selected consumer electronics & IT online stores^[10] can enjoy 10% off.

More information is available at the following URLs:

Online channels

• Samsung Online Store: Galaxy Buds4 Pro | Galaxy Buds4
• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (TikTok): https://vt.tiktok.com/ZSm5jhngo/?page=TikTokShop
• Samsung Official Store (KrisShop): https://www.krisshop.com/en/brands/samsung/galaxy-s26
• Samsung Official Store (iShopChangi): https://ishopchangi.com/en/campaigns/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://harveynorman.com.sg/promotions/samsung-galaxy-s-series

Local telecommunications operators

• Singtel: https://singtel.com/galaxys
• StarHub: https://com/samsung

Local Pricing and Availability for Galaxy Buds4 Series

The Galaxy Buds4 Series will be available in Singapore from 11 March 2026, Wednesday at Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and KrisShop, local telecommunication operators (Singtel and StarHub)^[11], as well as major Consumer Electronics & IT stores.

The recommended retail prices for the Galaxy Buds4 Series are as follow:

* Exclusive to Samsung Online Store and Samsung Shop App  

The following Galaxy Buds4 Series accessories will also be available to complement the devices:^[12]

Save More When You Enter the Galaxy

Galaxy Bundle Promos

Enjoy greater savings of $335 when you pre-order your latest Galaxy S26 Ultra and Galaxy Buds4 Pro in style.

Amplify everyday entertainment by purchasing the Galaxy S26 Series with The Movingstyle

Designed to transform any space into an entertainment or work setup, The Movingstyle is a fully portable, 27-inch touchscreen that allows users the ability to watch and interact with content however they like.

Until 10 March 2026, consumers can enjoy 30% off The Movingstyle^[17] with purchase of the Galaxy S26 Series via the Samsung Online Store and Samsung Shop App, as well as Samsung Official Stores on Lazada, Shopee and TikTok.

Cinch: Exclusive Subscription Partner

 Consumers looking to purchase the latest Galaxy S26 Series can now consider a subscription of the device instead with Cinch. They can subscribe to the new Galaxy S26 Ultra from $76/month on a 12-month subscription plan.

The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

Consumers can visit http://samsung.cinch.sg to learn more about Cinch subscription programme. Terms and conditions apply^[18].

0% Instalment Payment Plan

Consumers can also enjoy up to 36-month 0% instalment payment plan if they choose to pay with UOB, OCBC, Trust Bank, DBS credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy S26 Series or Galaxy Buds4 Series purchase^[19].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

Buy Now, Pay Later

Consumers can also enjoy more flexible payment options when purchasing their all-new Galaxy S26 Series or Galaxy Buds4 Series[20] via PayLater by Grab, SPayLater or Atome. Applicable for purchases on Samsung Online Store, Samsung Shop App or Samsung Experience Stores.

_{^[1]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Storage upgrade is applicable to customers who have pre-ordered the new Galaxy S26 Ultra | S26+ | S26 (256GB  to 512GB or 512GB  to 1TB). For Galaxy S26 Ultra 1TB (512GB  to 1TB; worth S$450), customers would need to pay an additional S$150 for the upgrade.}

_{^[2] Please check respective telecommunication operators’ websites for details and/or terms and conditions.}

_{^[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[4] Available from 26 February 2026, Thursday 2AM. Stocks subject to availability.}

_{^[5]This Promo is valid from 26 February 2026, 2:00AM SGT, to 3 April 2026, 11:59PM SGT. T&Cs apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/.}

_{^[6] Out of Warranty repairs includes cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ (12-months) and two times for Samsung Care+ (24-months).}

_{^[7] Only applicable for Samsung Care+ 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions here for full coverage details.}

_{^[8] For more information and full terms & conditions, visit https://www.samsung.com/sg/offer/easy-mode-club/}

_{^[9] The Promo is valid 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. While stocks last. T&Cs apply.}

_{^[10] The Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. While stocks last. T&Cs apply.}

_{^[11] Only selected SKUs will be available from local telecommunication operators. Check the respective telecommunication operators’ respective websites for details.}

_{^[12] Available from 26 February 2026. Stocks subject to availability.}

_{^[13]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in Black and Galaxy Buds4 Pro in Black. While stocks last. Available for pre-order at Samsung Experience Stores, Samsung Online Store and Samsung Shop App from 26 February 2026, 2:00AM SGT. The products under this Promo may vary by retail outlet / platform.Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[14]This Promo is valid from 26 February 2026, 2:00AM SG., to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in White and Galaxy Buds4 Pro in White. While stocks last. Available for pre-order at Samsung Experience Stores, Samsung Online Store and Samsung Shop App from 26 February 2026, 2:00AM. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[15]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in Silver Shadow and Galaxy Buds4 Pro in White. While stocks last. Available for pre-order at Samsung Experience Stores, Samsung Online Store and Samsung Shop App from 26 Feb 2026, 2:00 a.m. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[16]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in Pink Gold and Galaxy Buds4 Pro in Pink Gold. While stocks last. Available for pre-order at Samsung Online Store and Samsung Shop App from 26 February 2026, 2:00AM SGT. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[17] Promotion is valid for The Movingstyle from 26 February 2026, 2:00AM SGT to 10 March 2026, 11:59PM SGT. Discount will be applied when both a Galaxy S26 Series AI Phone and The Movingstyle are added to cart.}

_{^[18] Full terms and conditions available here.}

_{^[19] Only applicable for purchase of more than $500.}

_{^[20] Only applicable for purchase of more than $500.}

Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 Series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience.

For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equaliser (EQ), to supply full-spectrum sound true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience. “With the Galaxy Buds4 Series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best and most satisfying listening experience we’ve ever created.”

“We know that consumers seek high-quality sound experiences to meet their needs in any environment and accompany them in all aspects of their lives. As a company committed to continuous innovation, the Galaxy Buds4 Series will deliver uncompromised audio quality, as well as an enriched, connected experience for Galaxy users who can unlock the benefits of AI right from their Buds,” added Ronnie Ng, Vice President, Head of Mobile eXperience at Samsung Electronics Singapore.

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 Series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analysing data from hundreds of millions of global ear data points and running over 10,000 simulations^[1]. The Buds4 Series features an ultra-sleek, ergonomic fit with smaller^[2], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control^[3] area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Galaxy Buds4 and Buds4 Pro are available in matte Black and White, with an online-exclusive Pink Gold for the Buds4 Pro

Superior Hi-Fi Sound with Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%^[4] compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio^[5] — ultimately delivering high-fidelity sound true to the original recording.

These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality while minimising feedback from wind and other external factors.

Maximised Audio Experiences with Enhanced Adaptive EQ and ANC

Galaxy Buds4 Series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ^[6] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call^[7] utilises super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 Series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents^[8] — including Bixby,^[9] Google Gemini^[10] and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.^[11] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture^[12] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Local Availability

The Galaxy Buds4 Series, launching with the Galaxy S26 Series, is available for pre-order in Singapore from 26 February 2026, Thursday 2AM SGT, with general availability starting from 11 March 2026, Wednesday.

To learn more about the Galaxy Buds4 Series, please visit: www.samsung.com/sg/audio-sound/galaxy-buds/galaxy-buds4-pro-white-sm-r640nzwaasa/

Galaxy Buds4 Series Specifications

_{^[1] Based on global ear data research conducted by Samsung Design Innovation Centre.}

_{[2] Galaxy Buds4 only.}

_{[3] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.}

_{[4] The exact number is 19.8%.}

_{[5] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.}

_{[6] Available on Buds4 Pro.}

_{[7] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​}

_{[8] AI features require a compatible Samsung Galaxy phone.}

_{[9] Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.}

_{[10] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.}

_{[11] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​}

_{[12] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.}

_{[13] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.}

_{[14] May vary depending on the availability of the pairing device.}

_{[15] May vary depending on the availability of the pairing device.}

_{[16] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.}

Samsung Electronics Co., Ltd. today announced the Galaxy S26 Series, powered by the most intuitive, proactive and adaptive Galaxy AI^[1] experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI Phones, Galaxy S26, S26+ and S26 Ultra can handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 Series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an intuitive camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra will feature Privacy Display to unlock a new class of display experiences, and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these make the Galaxy S26 Series the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 Series, we focused on making AI feel effortless by designing it to complete tasks naturally, working quietly in the background so people can focus on what matters.”

“Across the region, we’ve seen widespread adoption of AI features, with 77 percent of all Galaxy users utilising Galaxy AI. This is extremely heartening to hear – a clear sign we are on the right track with our AI strategy and thus maintaining our leadership in the mobile AI era. The bedrock of that strategy is the democratisation of the technology, what we like to refer to as ‘AI for All’. With that rallying cry, we want to make Galaxy AI an everyday reality for everyone, turning it from not just a feature for the few, but an essential tool for all in Singapore. The new Galaxy S26 Series will make that dream come true,” said Ronnie Ng, Vice President, Head of Mobile eXperience at Samsung Electronics Singapore.

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 Series is built on the most powerful hardware ever on a Galaxy S Series, powered by a customised chipset. Across the line-up, the Galaxy S26 Series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[2] — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%^[3] means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves^[4] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use, Galaxy S26 Ultra also brings Super-Fast Charging 3.0, minimising downtime by reaching up to 75% charge in just 30 minutes^[5].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler^[6] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 Series brings the same focus on intuitive interaction to creativity and productivity, delivered through the best Galaxy camera system ever. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures^[7] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video^[8] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady^[9] capabilities, which adds a horizontal lock option for greater stability and to make consistent framing easier to achieve, even during fast-paced activities.

Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional video standard and codec designed to deliver efficient compression for high-quality production workflows. For creators who care about quality, this means visually lossless video quality that stays true even after repeated editing.

The enhanced Nightography Video captures clearer and more vibrant footage in low light settings

Improvements to the AI ISP^[10] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist^[11] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

With the upgraded Photo Assist suite, users can simply describe what they want to change in their own words.

Creative Studio^[12] builds on this simplicity by bringing creation and customisation into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 Series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 Series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge^[13], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise related Calendar entries and check for conflicts.

On the Galaxy S26 Series, Now Brief^[14] has become more proactive and personalised^[15]. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context. Helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google^[16] on the Galaxy S26 Series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby^[17] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 Series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi^[18] is as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences – setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the built-in Privacy Display^[19]on mobile, a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

Galaxy S26 Ultra’s built-in Privacy Display keeps the screen clear and comfortable for the user while limiting visibility from side angles. 

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on — such as when entering PINs and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

Galaxy S26 Ultra’s Partial Screen Privacy intelligently limits visibility of notification pop-ups from prying eyes.

The Galaxy S26 Series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[20] identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time – supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 Series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[21] with their voices, manage calls through simple Head Gestures^[22] on Buds4 Pro, and stay connected without breaking their flow.

Galaxy S26 Ultra pairs seamlessly with the new Galaxy Buds4 Pro, extending the intuitive AI experiences across the connected Galaxy ecosystem.

Local Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from 26 February 2026, Thursday, 2AM SGT, with general availability from 11 March 2026, Wednesday.

The Galaxy S26 Series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue^[23] alongside the online-exclusive^[24] Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices.

To learn more about the Galaxy S26 Series, please visit:

• Galaxy S26 Ultra: https://www.samsung.com/sg/smartphones/galaxy-s26-ultra/buy/
• ⁠Galaxy S26 & Galaxy S26+: https://www.samsung.com/sg/smartphones/galaxy-s26/buy/

Galaxy S26 Series Specifications  

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

_{^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.}

_{^[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[3] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[4] Vapour Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.}

_{^[6] ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.}

_{^[7] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.}

_{[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{[9] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{[12] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.}

_{[13] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.}

_{[14] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{[15] Compared to previous models.}

_{[16] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.}

_{[17] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).}

_{[18] Availability may vary by country, region, language device model, OS/One UI version.}

_{[19] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.}

_{[20] Call Screening feature for Call Assist may vary by country, region and language. Feature needs to be manually activated.}

_{[21] AI features require compatible Samsung Galaxy phone.}

_{[22] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app.}

_{[23] Colour availability may vary depending on country or carrier.}

_{[24] Exclusively available on Samsung.com.}

Unpacked @ Raffles: Learn how AI can make your life easier and enjoy a CHAGEE on us

Working around Raffles Place? Learn more about our next Galaxy at our one-day only Unpacked @ Raffles pop-up and how it can help make work and life simpler, with more intuitive and secure tools. Also, enjoy a CHAGEE cup on us when you experience our new Galaxy.

Where to find us:

• Where: VIBE Bistro @ One Raffles Place
  1 Raffles Pl, #01-03/04/05/06, Singapore 048616
  Nearest MRT Station: Raffles Place
• Operating hours: 8.00am – 2.00pm

Galaxy Unpacked Night: Enjoy an Easy Night Out

Want to check out the new Galaxy AI Phone after work? Swing by the Samsung Experience Store at VivoCity for Unpacked Night 2026!

The Samsung Experience Store will feature a new and refreshed look to mark Unpacked Night, where visitors can experience the new AI Phone in everyday scenarios, and see how the new device is a game changer with new intelligent and privacy features.

Visitors can look forward to:

• Exclusive deals on the latest devices
• Interactive photo spots
• Limited-edition personalised Galaxy charms

Where to find us:

• Where: Samsung Experience Store @ VivoCity
  1 HarbourFront Walk, #02-28/29 VivoCity, Singapore 098585
  Nearest MRT Station: Habourfront
• Event begins from 7.00pm

Pre-register your interest today!

Interested to be one of the first to get your hands on the next Galaxy AI Phone? Pre-register your interest now via this site to receive the following limited time deals:

• S$38 e-voucher off your next Galaxy
• S$88 FairPrice e-Vouchers (288 winners)
• Galaxy Everyday Pro Set, which includes the latest Galaxy Buds and the Galaxy Watch Ultra (3 winners)

_{^[1] Limited to first 300 redemptions on a first-come-first-served basis. Upon completion, collect your vouchers at the Redemption Counter at VIBE Bistro. Each voucher entitles you to redeem one (1) cup of CHAGEE at CHAGEE One Raffles Place (Tea Bar) on 26 Feb 2026, 8AM – 10AM or 10AM – 12PM only. Voucher is not redeemable to other time periods beyond the above stated time slot that will be indicated on the redemption voucher. Valid for pre-selected drinks only. While stocks last.}

_{[2] Limited to the first 300 cups. Each CHAGEE voucher may be claimed in the CHAGEE mobile app and redeemed on 26 Feb and 27 Feb 2026 only, after which it shall automatically expire. Redemption only applicable at CHAGEE One Ra­ffles Place outlet. Valid for selected drinks only. While stocks last.}

The new Galaxy S Series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI feel seamlessly integrated from the moment it’s in your hand.

On 26 February 2026, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive.

The event will be streamed live from 26 February 2026, 2:00AM SGT, on Samsung.com/sg/, Samsung Singapore Newsroom, and Samsung’s YouTube channel.

Galaxy fans and interested consumers can register their interest via this site and receive the following exclusive limited time deals:

• S$38 e-voucher off your next Galaxy
• 50% off your 2nd CHAGEE cup^[1]
• S$88 FairPrice e-Vouchers (288 winners)
• Galaxy Everyday Pro Set, which includes the latest Galaxy Buds and the Galaxy Watch Ultra (3 winners)

While stocks last. Terms & Conditions apply^[2].

Stay tuned and make sure to register your interest at samsung.com/sg/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026.

video:
 

_{^[1] The CHAGEE vouchers will be limited to the first 100,000 redemptions / claims on a first-come-first-served basis. Once fully redeemed / claimed, the CHAGEE vouchers will no longer be available, even if the Promo Period has not ended. Each CHAGEE voucher may be claimed / activated in the CHAGEE mobile app within one (1) months from the date such CHAGEE voucher is issued to the Eligible Customer. Once claimed / activated in the CHAGEE mobile app, each CHAGEE voucher shall be valid for redemption for two (2) weeks from the date of such claim / activation, after which it shall automatically expire. CHAGEE vouchers are only applicable on BO·YA Jasmine Green Milk Tea, White Peach Oolong Milk Tea, or Da Hong Pao Milk Tea purchases, redeemable from Mondays – Thursdays only. CHAGEE vouchers are not exchangeable for cash or other items, in full or in part. CHAGEE vouchers are subject to CHAGEE’s in-app terms and conditions, and any additional terms and conditions imposed by CHAGEE (including, but not limited to, outlet availability, exclusions and operating hours).}

_{^[2] The Promo is valid from 11 Feb 2026, 7:00 a.m., to 26 Feb 2026, 1:59 a.m. While stocks last. T&Cs apply. Full T&Cs can be found at samsung.com/sg/unpacked}