In the rhythm of daily life, moments come and go in the blink of an eye — often leaving one with the desire to capture the beauty, emotions and essence of these experiences in a snapshot to reminisce and look back on in the future.

In this first of a three-part series on how Galaxy AI transforms everyday life, discover how Galaxy’s advanced camera experience integrates with intelligent processing for stunning outputs, transforming ordinary shots into lasting masterpieces.

Whether you’re exploring the outdoors, at a family gathering or simply taking quick snaps to share with friends online, Galaxy AI is your creative companion that helps you seize every opportunity to enhance your photos effortlessly and add that much-needed touch of magic.

Perfect Your Photos

Add in creative elements with Drawing assist ^[1]

When you’re flipping through vacation photos with friends, there’s always that one great shot which captures the moment in all its glory, encapsulating the fun and excitement with your favourite group of people. And when you want to do something special and gift them a picture momento from one of your shared adventures, why not add a personal touch to make the photo extra fun – like sketching in a crown to celebrate them.

With Galaxy AI’s Drawing Assist that brings ideas to life through sketches, text or image prompts, you can add in creative elements like crowns, balloons and more, with the option to choose from different styles like Watercolor, Illustrations, Sketch, Pop Art, and 3D Cartoon.

Remove the Clutter, Focus on What Matters

Move, erase or enlarge objects and let Generative Edit^[2] rebuild the background seamlessly

Ever captured a beautiful moment with a loved one then realised the shot had been marred by a distracting element like passersby, or some unsightly mess that draws the eye away from what truly matters? Editing this to perfection might seem daunting especially if you have ever been frustrated by tools that erase unwanted objects but leave you with a blurry, unnatural mess.

Enter Photo Assist which helps you move, erase or enlarge objects. You can also adjust angles and fill in backgrounds with AI-powered precision thanks to Generative Edit which analyses the image and regenerates it accordingly. This means that when you remove an element, Generative Edit can rebuild the background seamlessly, ensuring the edited image looks so natural you can hardly tell it has been modified.

The all-new Suggest Erases feature also makes editing smarter and simpler by proactively suggesting elements to be removed with the tap of a button – for example, identifying passers-by, so you never miss the chance to refine your favorite shots.

Harness Limitless Creativity

Transform your portraits using AI generated styles with Portrait Studio^[3]

Looking for a way to jazz up your profile image on social media? Whether it’s a boring headshot or images of your pets, easily edit and enhance the shot with Portrait Studio. With this feature, you can choose from styles like artistic painting, 3D cartoons, fisheye or professional-quality portrait to create a frame-worthy masterpiece with one quick tap.

Ready to take on the art of the do-over? Check out the recently launched which allows you to leverage its large, unfolded screen to curate your next masterpiece with Side-by-Side Editing and Show Original that presents real-time comparison of original and edited versions, or the  , a pocket-sized selfie studio^[4] that enables you to capture crisp and detailed selfies right from the FlexWindow which can then be further enhanced with Galaxy AI.

Your journey to transform photos and videos into next level content starts with Galaxy AI, where studio-quality enhancements can all be done in the palm of your hand, no extra tools required.

^{[1] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

In this second of a three-part series on how Galaxy AI transforms everyday life, find out how Galaxy AI steps in as your intuitive productivity ally, empowering you to tackle every task with ease and efficiency, so you can accomplish more with less stress.

Save Time with Seamless Workflows

Be it the workplace, classroom or even when planning an upcoming trip with friends, manually jotting down notes from the discussion or transcribing meetings can be incredibly tedious and exhausting, often eating into the few precious moments meant for productivity or creativity.

The good news is you can now bid farewell to painstakingly noting down each word of a conversation by using Transcript Assist, which efficiently transcribes recordings and organises them into notes, producing efficient summaries. Together with Galaxy AI, you can also get suggested reminders and schedules based on the contents of your recordings^[1], so you and the person you are talking to never miss a beat.

Teams can also enjoy seamless workflows by leveraging Note Assist. The feature helpfully distils the essence of your notes into actionable insights, together with a condensed summary of all the key information. In addition, it can translate one’s notes into other languages, and reformat them to one’s desired style.

Always Stay on Task

Receive a personalised rundown of your day from Now Brief, keeping you on track all afternoon long

We’ve all been there: After wrapping up a busy morning at work, you’re feeling slightly overwhelmed by the never-ending to-do list and the endless notifications and reminders only add to the anxiety.

Now imagine looking down at your smartphone and seeing a concise and contextual briefing instead, tailored to your location, schedule and needs. This is what Galaxy AI’s Now Brief^[2] offers. With just a quick glance, you can get relevant insights such as the latest weather update and your upcoming calendar events – so you can cut through the noise, stay focused on what truly matters, and make smarter decisions.

Get Answers You Need, Instantly

From outfit choices to everyday decisions, Gemini Live makes daily tasks easier.

The question, “What will I wear tomorrow?”, is one that we face daily – and sometimes, this can be distracting or even difficult when one’s mind is preoccupied with more urgent tasks at hand.

Gemini Live^[3] can now make everyday decisions like this easier. By simply pointing the camera towards their wardrobes and clothing, users can get suggestions on how to categorise items and optimise space. Alternatively, they can also share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, your Galaxy smartphone feels like a trusted friend who’s always ready to help.

All set to kick off the art of getting things done the smart way? Harness the capabilities and convenience of AI, with the power of foldable displays on the Galaxy Z Fold7 which debuts the all-new One UI 8 on Android 16, delivering an intuitive and immersive way to interact with Galaxy AI on its expansive screen. Or discover the Galaxy Z Flip7’s intuitive, one-handed experience with features like Gemini Live and Now Brief, now available directly on the FlexWindow.

With Galaxy AI by your side, daily tasks, communication, and more, become effortless as intuitive, smart companions empower you to work smarter, boosting true productivity while simplifying your day.

^[1] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under three (3) hours in duration to be processed. Summarising feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

^[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

^[3] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[Mobile AI Adoption Rate] More than 70% of Galaxy users are leveraging AI tools

For more than a decade, the bar phone was the epitome of smartphones, providing us with a gateway to embrace digital lives. Over time, these devices have significantly grown and evolved, embodying considerable changes in both form and function.

Today, we stand at an inflection point. At Samsung, we are not just witnessing the next evolution of mobile; we are leading it, driven by a fundamental belief that technology should adapt to the nuances of how we live, work and play, no matter how big or small.

Our latest foldable devices mark the unfolding of a new era, with devices like the new Galaxy Z Fold7 and Flip7 as the definitive next steps in mobile computing. Defined by youthful dynamism, a mobile-first economy, and burgeoning creator culture, Southeast Asia and Oceania (SEAO) is the perfect incubator for technology that breaks from convention. More importantly, we see tremendous opportunity in this region to empower a fundamental and lasting shift in user behaviour, driven by a form factor that mirrors the different ebbs and flows of modern life.

A new form factor for new behaviours

Our journey began back in 1996, when we declared the “Year of Design Revolution”. This laid the foundation for the human-centred design ethos that continues to evolve to this day: that technology must not only help us do more, but inspire us to be more. This philosophy of putting users at the centre of design underpins Samsung’s product portfolio, including the foldable category, and we are witnessing a transformation firsthand across SEAO, where two distinct new behaviours have emerged.

First, devices like the Galaxy Z Flip Series have become a vibrant statement of personal style and a catalyst for creative expression. In the hands of a new generation of creators from SEAO, it is a useful compact companion that supports their creative social commitments. We see users across the region using Flex Mode to prop the device up, freeing their hands to interact with their audience. They are filming vlogs and unique social content, while engaging with their communities with a form factor that empowers them with more flexibility and freedom. In the new Galaxy Z Flip7, an expansive 4.1-inch edge-to-edge FlexWindow enhances convenience and comfort when typing messages and the Now Brief feature is now also newly available on the FlexWindow to easily provide personalised updates like event reminders, music recommendations, and fitness summaries.

Meanwhile, the Galaxy Z Fold Series is redefining productivity for a mobile-first generation of professionals and entrepreneurs. In a region known for its hustle, the Galaxy Z Fold transforms from a phone into an expansive workspace, taking users from convenience to genuine competitive advantage in an instant. This is made possible by our relentless engineering breakthroughs, from our industry-leading durable hinge design, to the continuous refinement of our vibrant, immersive foldable displays. The new Galaxy Z Fold7 is the thinnest and lightest addition to the Series. With a 200 MP high-resolution camera, best-in-class processor, and Galaxy AI optimised for its flexible format and expansive screen, the device unlocks new levels of efficiency and delivers premium performance and experiences.

An intelligent canvas for a connected future

We introduced Galaxy AI in the Galaxy S24 Series, defining a new era of mobile AI innovation. Since then, we have continued to develop its capabilities, and have seen more than 70% of Galaxy S25 Series users leverage a suite of Samsung and Google AI tools. We are driving the future of personalised, multimodal AI and the unique architecture of a foldable is the perfect vehicle for this. With the latest One UI 8 update, our software now integrates a large-screen optimised interface with multimodal capabilities, offering experiences we couldn’t have imagined up until just a few years ago.

The Galaxy Z Fold Series comes with capabilities that understand the context displayed onscreen, so you can get things done with maximised efficiency and productivity. For example, with screen sharing or camera sharing on Gemini Live, users can simply show Gemini what they are looking at and ask questions to get instant insights. Meanwhile, the combination of advanced hardware with an AI-powered ProVisual Engine offers Galaxy Z Fold7 users pro-grade camera experiences in a foldable.

As we continue to drive AI innovation, our vision is for ambient intelligence to seamlessly be integrated into daily life such that it becomes second nature. We want to build a future where your devices become much smarter and can anticipate, perceive and work in the background to help make life more effortless.

Our unwavering confidence in the unfolding future

Our journey with foldable innovation has taken us from bold concept to a thriving, mainstream category in the premium segment, and our confidence in its future has never been stronger, because we see its impact every day in the hands of our users, as well as through engagement with our passionate community on platforms like Samsung Members, where we co-create the future of the mobile experience.

For Samsung, the foldable form factor is another testament to our unwavering commitment to innovation that enriches lives. We are proud to be leading this charge, and excited to see how consumers in SEAO continue to use this technology to shape their own futures. The next chapter of mobile is not just coming; it is unfolding before our very eyes.

Samsung Electronics Singapore has launched Galaxy Flexival, a series of exclusive digital activations with an unexpected twist, offering consumers a fresh, exciting perspective on the Galaxy experience. At the heart of it all is the newly minted Galaxy Flexival site, designed for consumers to explore best content from Samsung, and discover how to elevate everyday life with the power of smart Galaxy devices. through unexpected content from the brand.

“Many consumers today are relying on both offline and online experiences to seek best recommendations when it comes to their purchasing decisions. Hence, we conceptualised Galaxy Flexival as a way to bring another dimension to our product storytelling and to demonstrate how our innovative products can have a real impact on our consumers’ lifestyles. The digital hub also complements the in-store experience, Flex @ Vivocity, which serves as a physical space to engage consumers,” said Lynn Chong, Head of Marketing, Samsung Electronics Singapore.

“Through interactive content, first-party reviews, and highlights from recent livestreams hosted by our TeamGalaxy influencers, we envision Galaxy Flexival as a first port of call for those who want to learn how to elevate their everyday lives with the help of our smart Galaxy devices.”

On the Galaxy Flexival site, consumers can:

• Uncover their unexpected talents through the Find Your Flex quiz, and learn how Galaxy Z Fold7 and Z Flip7 can help bring these hidden talents to the next level. Plant parent? Gemini Live on Galaxy Z Fold7 has got all your burning questions covered.
• Find more ways to use their new Galaxy devices from digital creator Norbin Ngoh (@stylobin), Xixi Lim (@xixilimofficial) and Raynold Tan (@raynold.tyr) who take on the roles of Unexpected Reviewers, presenting their own takes on how they use Samsung’s latest devices to unlock their hidden talents. This original micro series is produced by Samsung and Cheil Singapore and the first episode has dropped on Galaxy Flexival.
• Catch Unexpected Livestreams, featuring will be introducing the Galaxy in unexpected locations. Visitors can also catch up on Galaxy tips and tricks from TeamGalaxy on Flexival with highlights of previous livestreams.
• Unlock more with the Galaxy Z Series and Galaxy Watch8, with additional content to help users level up their skills and passions. Stuck in a game and need clearing your stage? Circle to Search on Galaxy Z Fold7 can help you get out of a sticky situation quickly.

Unexpected Reviewers: Uncover unexpected tips from actor Raynold Tan’s (@raynold.tyr) colour breathing lesson, local artiste Xixi Lim’s (@xixilimofficial) songwriting sessions, and Norbin Ngoh’s (@stylobin) fashion photography class on Galaxy Flexival.

In addition, consumers can look forward to Samsung’s collaboration with JUNGSAEMMOOL, a premier Korean beauty brand, for Unexpected Side, a campaign to encourage consumers to share heartwarming stories about their ‘Seoulmates’ – someone who has stayed by their side through thick and thin.

The two brands will offer a treat to three pairs of ‘Seoulmates’ – whether family, friends or a couple – to a day out at JUNGSAEMMOOL’s flagship store for a K-makeover, with moments captured with the Galaxy Z Fold7. More details of the campaign will be unveiled via @samsungsg shortly.

Galaxy Flexival is now live at  https://www.samsung.com/sg/event/flex-the-unexpected/

[Galaxy Z Flip7 – Price & Colourways] The Galaxy Z Flip7 starts from a recommended retail price of $1,648; available in Blue Shadow, Coralred, Jetblack

[Galaxy ZFlip7 FE – Price & Colourways] The Galaxy Z Flip7 FE starts from a recommended retail price of $1,348, available in Black, White

[Galaxy Watch8 Series Price] The Galaxy Watch 8 Series starts from a recommended retail price of $498 at launch

Pre-order Information for Samsung Galaxy Z Series

Pre-order for the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE will commence from 9 July 2025, Wednesday, 10pm Singapore time.

Consumers can place their pre-order for the all-new devices, at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)
• Other selected channels: ZYM Mobile

Consumers who pre-order the Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE can get up to $1,175 savings with trade-in of their existing devices. Plus, enjoy free storage upgrade worth up to $180^[1]. T&Cs apply.

Consumers who pre-order their Galaxy Z Series devices will enjoy early delivery and be able to collect or receive their devices from 29 July 2025, Tuesday.

Pre-order at Samsung Online Store / Samsung Shop App / Samsung Experience Stores

Consumers can pre-order their Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE without contract via the Samsung Online Store and Samsung Shop App here:

• Galaxy Z Fold7: https://www.samsung.com/sg/smartphones/galaxy-z-fold7/buy/
• Galaxy Z Flip7: https://www.samsung.com/sg/smartphones/galaxy-z-flip7/buy/
• Galaxy Z Flip7 FE: https://www.samsung.com/sg/smartphones/galaxy-z-flip7-fe/buy/

For consumers who prefer to pre-order the Galaxy Z Fold7 or Galaxy Z Flip7 in person, they can do so by visiting the following Samsung Experience Stores during their opening hours, from 10 July 2025, 11am:

• Central: 313@Somerset #B2-24/25/26, Bugis Junction #01-56/57, Junction 8 #02-41, VivoCity #02-28/29
• East: Bedok Mall #B1-07, Changi Airport Terminal 2 (Transit) #02-168, NEX #04-42, Tampines Mall #02-29
• West: Jurong Point #B1-09/10/11, Westgate #01-01
• North: Compass One #03-06/07, Causeway Point #01-01, Northpoint City #01-182/183/184

Consumers who pre-order the Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE via Samsung Online Store and Samsung Shop App within the first 77 hours from Galaxy Unpacked (9 July 2025, 10pm) will be able to offset the price of their device using their Samsung Rewards Points at 3x redemption rate (capped at $77).

Pre-order at Telecommunication Operators

Pre-order for the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE at telecommunication operators will commence from 10pm on 9 July 2025, Wednesday. Consumers can visit the following URLs for more information on pre-order^[2] for the Galaxy Z Series:

• Singtel: singtel.com/galaxyz
• StarHub*: starhub.com/samsung
• M1: m1.com.sg/galaxyz

* Pre-order via StarHub will commence from 10 July 2025, Thursday, 9am.

Pre-order at Samsung Official Store, and Selected Consumer Electronics & IT Stores

Pre-order for the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE will also be available online via the following channels:

• Samsung Official Store (Lazada): lazada.sg/galaxyz
• Samsung Official Store (Shopee): shopee.sg/m/galaxyz
• Samsung Official Store (TikTok): @samsungsg on TikTok Shop
• Samsung Official Store (KrisShop): krisshop.com/en/brands/samsung
• Samsung Official Store (iShopChangi): ishopchangi.com/en/campaigns/samsung
• Challenger: challenger.sg/galaxyz
• Courts: courts.com.sg/samsung/galaxy-phones
• Best Denki: bestdenki.com.sg/samsunggalaxy
• Gain City: gaincity.com/new-galaxy
• Harvey Norman: harveynorman.com.sg/promotions/samsung-galaxy-z-series
• ZYM: lazada.sg/shop/zym-mobile-hps/

Local Pricing and Availability for Samsung Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE

The Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE will be available in Singapore for purchase from 1 August 2025, Friday, at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee, KrisShop, iShopChangi, major consumer electronics & IT stores, and other selected channels including ZYM Mobile.

The respective recommended retail prices for the devices are as follow:

* Exclusive to Samsung Online Store and Samsung Shop App

The following Galaxy Z Series accessories will also be available to complement the devices

Total Peace of Mind with Samsung Care+ Screen Care Coverage

Experience total peace of mind and get the most from the new Galaxy Z Series smartphones with Samsung Care+ Screen Care.

Samsung Care+ Screen Care provides consumers with 24/7 dedicated remote support via the Samsung Live Chat, Door-to-door service^[4], 50% savings on out-of-warranty repairs^[5], one time screen repair at $100^[6], Extended Warranty^[7], complimentary screen protective film replacement^[8], and more.

Visit https://www.samsung.com/sg/offer/samsung-care-plus/ to learn more about Samsung Care+ Screen Care.

Samsung Galaxy Watch8 Series | Watch Ultra (2025)

Pre-order Information for Galaxy Watch8 Series | Watch Ultra (2025)

Pre-order for the Galaxy Watch Ultra (2025), Galaxy Watch8 Classic and Galaxy Watch8 will commence from 9 July 2025, Wednesday, 10pm at the following:

• Samsung Online Store – Galaxy Watch Ultra (2025) | Galaxy Watch8 Classic | Galaxy Watch8
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Stores at Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (M1, Singtel, StarHub)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order the Galaxy Watch8 Series and Galaxy Watch Ultra (2025) can enjoy the following promotion, T&Cs apply^[9]:

• $80 off the Galaxy Watch Ultra (2025)
• $60 off the new Galaxy Watch8 Classic
• $40 off the new Galaxy Watch8

In addition, consumers who pre-order the Galaxy Watch Ultra (2025), Galaxy Watch8 Classic and Galaxy Watch8 via the Samsung Online Store and Samsung Shop App can enjoy an additional Enhanced Trade-in value of up to $100, $80 and $60 respectively^[10].

Local Pricing and Availability for Galaxy Watch8 Series | Watch Ultra (2025)

The Galaxy Watch8, Galaxy Watch8 Classic  and Galaxy Watch Ultra (2025) will be available in Singapore for purchase from 1 August 2025, Friday, at local telecommunication operators (Singtel, StarHub, M1*), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Stores at Shopee, Lazada, TikTok, KrisShop, iShopChangi, as well as major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

* Only Galaxy Watch Ultra (2025) will be available for purchase at M1.

The following Galaxy Watch8 accessories will also be available to complement the smartwatch:

Galaxy Blue Edit Bundle

Feeling blue never looked so good.

Save more and flaunt your favourite shade of blue with the Galaxy Blue Edit Bundle, which includes:

• Galaxy Z Fold7 (512GB) in Blue Shadow
• Galaxy Watch Ultra (2025) in Titanium Blue
• Galaxy Z Fold7 Silicone Case in Blue

The Galaxy Blue Edit Bundle is available via Samsung Online Store, Samsung Shop App and Samsung Experience Stores at $2,998 (U.P. $3,964).

The Galaxy Blue Edit Bundle will also come in a limited-edition Galaxy Blue Edit box, with purchase at any Samsung Experience Stores.

Multi Buy Offer Promo

Enjoy greater savings with the Multi Buy Offer promo, available at Samsung Online Store, Samsung Shop App, Samsung Experience Stores & Samsung Official Store in TikTok, Lazada and Shopee^[11].

From 9 July 2025, Wednesday, 10pm, consumers who pre-order the new Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE can enjoy the following promos when purchased together in a single transaction:

• 30% off Galaxy Buds3 Series^[12]
• 20% off Galaxy Watch Ultra, Galaxy Watch8 Series and/or Galaxy Ring1²,
• Additional 15% off Galaxy Tab S9^[13]
• Additional 10% off Galaxy Tab S10 Ultra | Tab S10+ | Tab S10 FE^[14]

Consumers can also enjoy the following promos on cases and accessories with pre-order of the new Galaxy Z Series:

• Up to 50% off Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE cases and accessories^[15]
• 30% off Galaxy Watch8 Series accessories^[16]

Valid from 9 July to 31 July 2025. While stocks last. Terms and conditions apply.

Easy Trade-in with Great Value                         

The Samsung Trade-in Programme^[17] makes it easier for consumers to own the all-new Galaxy ecosystem.

From 9 July to 31 July 2025, consumers who pre-order the Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE can get up to $1,175 savings with trade-in of existing device via Samsung Online Store and Samsung Shop App.

Consumers who pre-order the Galaxy Watch Ultra (2025) or Galaxy Watch8 Series can trade in their old eligible device can enjoy the following Enhanced Trade-in value, on top of the regular trade-in amount:

• Galaxy Watch Ultra: $100
• Galaxy Watch8 Classic: $80
• Galaxy Watch8: $60

For more information, please visit: https://www.samsung.com/sg/trade-in/

Cinch: Exclusive Subscription Partner

Consumers looking to own the latest Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE can consider a subscription of the device instead with Cinch. The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

From 9 July to 31 July 2025, consumers can subscribe to the latest Galaxy Z Fold7 256GB from as low as $96/month, on a 24-month subscription plan.

Consumers can visit http://samsung.cinch.sg/galaxy-z to learn more about Cinch subscription programme. Terms and conditions apply.

0% Instalment Payment Plan

Consumers can also enjoy an up to 36-month 0% instalment payment plan if they choose to pay with UOB and OCBC credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy Z Series, Galaxy Watch Ultra (2025) and Galaxy Watch8 Series^[18].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

^{[1] Storage upgrade (worth up to $180) is only applicable to customers who pre-order the new Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE (128GB upgrade to 256GB or 256GB upgrade to 512GB or 512GB upgrade to 1TB). For Galaxy Z Fold7 1TB (512GB upgrade to 1TB; worth $450), customers would need to pay an additional $270 for the upgrade.}

^{[2] Terms and conditions apply. Please check respective telecommunication operators’ websites for details.}

^{[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

^{[4] Limited to one-time for Samsung Care+ Screen Care (12-months) and two-time for Samsung Care+ Screen Care (24-months).}

^{[5] Out of Warranty repairs includes cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ Screen Care (12-months) and two times for Samsung Care+ Screen Care (24-months).}

^{[6] One time screen repair at $100 for cover screen or main screen (within Samsung Care+ coverage duration).}

^{[7] Only applicable for Samsung Care+ Screen Care 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.}

^{[8] One time complimentary screen protective film replacement (up to 2 times for 24-months).}

^{[9] Valid from 9 Jul 2025, 10:00 p.m. to 31 Jul 2025, 11:59 p.m. While stocks last.}

^{[10] Valid from 9 Jul 2025, 10:00 p.m. to 31 Jul 2025, 11:59 p.m. While stocks last; and only applicable for watch devices eligible for trade-in. Trade-in values: (a) are based on prevailing values on the date of trade-in; and (b) may vary depending on the condition of the relevant device(s).}

^{[11] Multi Buy Offer Promo on Samsung Official Store in TikTok, Lazada and Shopee only applicable for Galaxy Tab S9 and/or Galaxy Tab S10 Series}

^{[12] Not stackable with other promotions.}

^{[13] Consumers who purchase the Galaxy Tab S9 Series together with the latest Galaxy Z Series in a single transaction will still be entitled to existing promos.}

^{[14] Consumers who purchase the Galaxy Tab S10 Series together with the latest Galaxy Z Series in a single transaction will still be entitled to existing promos.}

^{[15]  Get 50% off the Galaxy Z Fold7 | Z Flip7 Clear Case, and 30% off other Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE cases and accessories. Not stackable with other promotions.}

^{[16] Not stackable with other promotions.}

^{[17] Provided by CompAsia Pte Ltd as an independent third party. See www.samsung.com/sg/trade-in for the full list of eligible trade-in devices and their respective trade-in values. Trade-in value may vary, depending on the device condition. Samsung reserves the right to amend the list of eligible trade-in devices and their trade-in values at any time without prior notice.}

^{[18] Only applicable for purchase of more than $500.}

[On-device Intelligence] Pocket-friendly AI features made possible with Galaxy AI and Gemini

[Personalised Insights] Now Bar and Now Brief on FlexWindow offers personalised updates right from the cover screen

[Launch Price] The Galaxy Z Fold7 starts from a recommended retail price of $1,648 at launch

Samsung Electronics Co., Ltd. today unveiled the Galaxy Z Flip7, a compact AI phone with multimodal capabilities, powered by a new FlexWindow. Small enough to slip into a pocket, yet powerful enough to deliver the handiest assistance, it melds Galaxy AI with a now edge-to-edge FlexWindow, a flagship-level camera and an ultra-compact iconic design. From intuitive voice AI to the best selfie capabilities, the Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability.

“The new Galaxy Z Flip7 will empower our consumers to do more than ever, thanks to the largest ever FlexWindow and advanced intelligence features – all within an ultra-compact design. Users can also look forward to a larger battery capacity, enhanced camera capabilities, and multimodal AI features, making the Galaxy Z Flip7 a trusted and smart companion^[1],” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore.

Biggest and Brightest FlexWindow Yet

The Galaxy Z Flip7 now features a new, stunning FlexWindow display that displays content from edge to edge. The display also brings notification essentials front and center, making it easy for consumers type out quick messages, check schedule at a glance and snap high-quality selfies. Galaxy Z Flip’s brightest FlexWindow yet delivers a super-smooth refresh rate, so everything looks vivid and feels fluid – even when outside on a sunny day.

• The4.1-inch^[2] Super AMOLED FlexWindow is the largest ever cover sceen on a Galaxy Z Flip, with edge-to-edge usability that enables users to see and do more.
• With 2,600 nits of peak brightness and a smooth 120Hz refresh rate on both the main display and the FlexWindow, the Galaxy Z Flip7 enables ultra-fluid scrolling, streaming and gaming. Plus, the FlexWindow gets an upgrade with Vision Booster, enhancing outdoor visibility so users can stay connected wherever they are.^[3]
• The main display is a 6.9-inch Dynamic AMOLED 2X^[4], built for an ultra-smooth and immersive experience.

Thinnest Yet Durable Galaxy Z Flip

The Galaxy Z Flip7 is crafted for portability and puts powerful performance right in the palm of the user’s hand. With its compact size and sleek silhouette, it slips effortlessly into a small pocket or purse, perfect for whatever the day brings. It is also built to last and engineered to handle the rigours of daily use.

• Weighing just 188 grams^[5] and measuring only 13.7mm when folded, the Galaxy Z Flip7 is the slimmest Galaxy Z Flip yet.
• The cover and back are protected by Corning® Gorilla® Glass Victus® 2.
• The Armor FlexHinge is thinner than the hinge on the previous generation, and features a restructured design built with high-strength materials for smoother folds and long-lasting durability.
• A robust Armor Aluminum Frame provides a tough exterior for resilience.^[6]

Power That Lasts Longer and Works Smarter

While the Galaxy Z Flip7 has been slimmed down and refined throughout, it now features a bigger battery and an even bigger display^[7] – all in a more compact form. With the largest battery capacity ever in the Galaxy Z Flip Series, users can stream music or listen to podcasts during long commutes, edit photos on the fly and share updates throughout the day without missing a beat.

• The 4,300mAh battery^[8] is the largest ever on a Galaxy Z Flipdelivering up to 31 hours of video play time on a single charge.^[9]
• The Galaxy Z Flip7 is powered by the latest 3nm processor, customised for Galaxy and fit for today’s lifestyle with an even more powerful CPU, GPU and NPU^[10] than the Galaxy Z Flip6.
• Samsung DeX comes to the Galaxy Z Flip7 for the first time, enabling it to instantly transform into a handy workstation: users can flip it open, connect to a screen and instantly get PC-like tools for enhanced multitasking.

Pocket-Perfect AI

With FlexWindow enhanced for greater usability and Galaxy AI^[11] that is smarter and more intuitive than ever, the Galaxy Z Flip7 introduces a new era of convenience and functionality, empowering consumers to search with their voice, get answers and take action directly on FlexWindow.

Powered by the newest One UI 8^[12] and Android 16 right out of the box, the Galaxy Z Flip7 delivers a true multimodal AI experience optimised for the Galaxy Flip’s iconic design, with many tasks now able to be handled right from the cover screen. This intuitive, one-handed experience enhances productivity and introduces even more personalisation options, making the Galaxy Z Flip7 a smart and handy companion.

The Galaxy Z Flip7 brings a new level of AI-powered personalisation tailored to users’ style and routine. From curated wallpaper suggestions to emoji, colour and widget customisation, the FlexWindow becomes a dynamic extension of a user’s personality. Whether prepping for travel or matching the  mood, personalisation is made effortless and always evolving.

• Gemini Live^[13] is now available directly on the FlexWindow, enabling users to search for information with their voice and complete tasks – hands-free. Users getting ready for an overseas trip can simply activate and tell Gemini what they need. It can pull up flight details^[14] from Samsung Wallet, set a reminder for when to leave for the airport and even find top-rated restaurants at the user’s destination. All of these information can be stored in Samsung Notes for easy access later. It’s like having a personal assistant, right on the cover screen.
• With camera sharing on Gemini Live, getting real-time help is made easy. Whether packing for a trip or choosing an outfit, users can simply share their screen with Gemini to show what they’re looking at and ask contextual questions such as, “Which of these outfits is better for the weather in Seoul?” and Gemini will respond, just like a helpful friend.
• Now Bar^[15] shows real-time app activity, podcast progress and alerts right on the cover screen, and it’s now integrated with even more third-party apps. A quick glance at the FlexWindow lets users check on the ETA of their rideshare, see what song is playing, peek at the latest football scores, and so much more.
• Now Brief^[16] provides even more personalised daily updates including traffic, reminders, calendar events, and fitness summaries. Users can get personalised music and video recommendations based on subscriptions and interests, as well as easily access health and wellness data pulled from Samsung Health and Galaxy Watch.
• The FlexWindow’s clock adapts and stretches to complement a user’s wallpaper, wrapping the font around faces or objects in the image to keep the time display clear. Whether it’s a close-up selfie or a scenic skyline, the lock screen ensures the clock remains visible without disrupting the image.

A Pocket-Sized Selfie Studio^[17]

With Samsung’s advanced ProVisual Engine, the Galaxy Z Flip7 now brings flagship-level photography to consumers, allowing them to intelligently optimise every scene to deliver crisp, detailed shots in any lighting and without any manual adjustments for the best shot. From playful pet moments to zoomed-in festival shots and glowing sunset portraits, the Galaxy Z Flip7 captures stunning results without a tripod or even unfolding the screen.

• The dual rear camera system includes a 50MP Wide^[18] and a 12MP Ultra-Wide lens, delivering flagship-level clarity in any lighting, whether capturing scenic shots or snapping high-quality selfies directly from the cover screen.
• With Enhanced Nightography, users can capture vivid photos in low-light environments through improved lighting adjustments and the removal of noise and blurred frames.
• 10-bit HDR provides richer colour, deeper contrast and more life-like detail in video, no matter the time of day.
• The Galaxy Z Flip7 takes selfies to the next level, right from the FlexWindow. Real-Time Filters now lets users preview and perfect FlexCam shots instantly. And with the new Zoom Slider, users can quickly zoom^[19] in or out with just a swipe – making it perfect for capturing a full outfit or fitting everyone into the frame for a flawless group selfie.
• With Dual Preview, the photographer and the subject can see the composition live on the FlexWindow, helping users nail the perfect shot on the first go.
• Everyday pet moments become eye-catching shots with Portrait Studio^[20] in Photo Assist. Consumers can choose to edit and enhance their shots with a playful cartoon style, a quirky fisheye look or a polished, professional finish.

Samsung Galaxy Z Flip7 FE: Unfolding Innovation for All  

Besides the Galaxy Z Flip7, Samsung also announced the Galaxy Z Flip7 FE, bringing the foldable experience to even more users. Compact when folded and expansive when opened, the Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience.

The 50MP FlexCam enables high-quality selfies and videos in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimised for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.

Future-Ready Mobile Security

As mobile experiences grow ever more intelligent and interconnected, Samsung continues to evolve the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-safe encryption.

One UI 8 brings enhanced privacy to personalised AI experiences with the new Knox Enhanced Encrypted Protection (KEEP).^[21] KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more.

With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi.^[22] This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Local Availability

The Galaxy Z Flip7 will be available for pre-order in Singapore starting today, with general availability beginning 1 August 2025. The Galaxy Z Flip7 comes in^[23] Blue Shadow, Jetblack, Coralred and an online exclusive Mint^[24] colour. The Galaxy Flip7 FE is available in Black and White.

Consumers can also purchase Samsung Care+ Screen Care^[25] which offers comprehensive coverage for accidental damage, repairs, and replacements for greater peace of mind.

Get expanded access to Google AI Pro^[26] and 2TB of cloud storage for 6 months at no cost with Galaxy Z Flip7 and Galaxy Z Flip7 FE.

For more information about the Galaxy Z Flip7 and Galaxy Z Flip7 FE, please visit:

• https://www.samsung.com/sg/smartphones/galaxy-z-flip7/
• https://www.samsung.com/sg/smartphones/galaxy-z-flip7-fe/

^{[1] Compared to previous Galaxy Z Flip series.}

^{[2] Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1-inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.}

^{[3] Galaxy Z Flip7 has a peak brightness of 2600 nits on both the main screen and cover screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In certain illuminance conditions or higher, High Brightness Mode and Vision Booster will be activated.}

^{[4] Measured diagonally, Galaxy Z Flip7’s Main Screen size is 6.9-inch in the full rectangle and 6.8-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.}

^{[5] Weight may vary by country or region.}

^{[6] Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.}

^{[7] Compared to previous Galaxy Z Flip series.}

^{[8] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7.}

^{[9] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device). Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.06.12-2025.06.20 in US with pre-release versions of SM-F766 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.}

^{[10] AP performance improvements shown compared to Galaxy Z Flip6. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

^{[11] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Different terms may apply for AI features provided by third parties.}

^{[12] Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.}

^{[13] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.}

^{[14] Boarding passes only available for selected airlines.}

^{[15] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.}

^{[16] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.}

^{[17] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

^{[18] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.}

^{[19] AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.}

^{[20] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[21] Available on Galaxy smartphones and tablets with One UI 8 or later.}

^{[22] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.} 

^{[23] Colour availability may vary depending on market, country or carrier.}

^{[24] Online exclusive colours only available on Samsung.com.}

^{[25] Terms and conditions apply. Samsung Care+ Screen Care coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ Screen Care promotion benefit, registration may be required. For detailed Samsung Care+ Screen Care information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/}

^{[26] Google AI Pro is a trademark of Google LLC. Google AI Pro and Gemini for Gmail, Doxs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.}