Galaxy AI^[1] features are now available on more Samsung Galaxy devices in Singapore through a new One UI 6.1 update, engineered to further the democratisation of mobile AI.

With the new One UI 6.1 update, users of the Galaxy S23 Series, S23 FE, Z Flip5 and Z Fold5 will now be able to unlock new ways to communicate, create and be productive with Galaxy AI^[2]. The update will also be progressively available on the Galaxy Tab S9 Series from 5 April 2024 onwards.

Galaxy AI is designed to deliver premium mobile AI experiences that empower users in their daily lives. Here are 3 Galaxy AI features to check out:

1. Communication That Transcends Barrier

More Galaxy users will now be able to enhance how they communicate on their smartphone with Galaxy AI features such as:

• Chat Assist^[3]: the ability to adjust tonality of messages and translate messages in 13 different languages;
• Live Translate^[4]: voice and text translations for phone calls; and
• Interpreter: real-time text translation for live conversations.

2. Unparalleled Productivity

With Galaxy AI now introduced to the Galaxy ecosystem, day-to-day tasks will now be more seamless on Galaxy AI-supported devices.

Experience new levels of efficiency with:

• Improved search functions using Circle to Search with Google^[5];
• Note Assist^[6] to create formats, generate summaries, and translate copies in Samsung Notes;
• Stay up to speed faster by generating comprehensive summaries of news articles with Browsing Assist^[7]; and
• Easily transcribe meeting recordings and generate summaries and translations with Transcript Assist.

3. Unstoppable Creativity for your inner artists

Unlock your creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourage creative freedom even after a photo is taken, such as:

• Generative Edit^[8] which allows for easy resize, reposition and realignment of objects in photos to perfect a great shot;
• Edit Suggestion^[9] to help polish any photo faster and easier than ever; and
• Instant Slow-mo^[10] that allows users to capture epic action-packed moments, without any re-shots!

Creativity and personalisation do not stop here. Customising Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

More Reasons to Try Galaxy AI Today

Samsung is making it easier for consumers to experience Galaxy AI on more Galaxy devices.

From 4 April to 24 April 2024, consumers can enjoy the following added promo on the expanded Galaxy AI devices with purchase via Samsung Experience Stores and Samsung Online Store:

Plus, consumers can enjoy a limited Fan Edition bundle promo at $1,414 (15% off RRP):

• Galaxy S23 FE (256GB)
• Galaxy Tab S9 FE Wi-Fi (128GB)
• Free Buds FE
• Free Galaxy Tab S9 FE Smart Book Cover

Terms & Conditions apply. While stocks last.

Just for Students: More ways to experience the tech you want

For students who are looking for a fuss-free way to experience the latest tech they want, Samsung Singapore has expanded its subscription programme to include more available Galaxy devices.

For more information, please visit: https://samsung.cinch.sg/

^{[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.}

^{[2] Some AI features from the Galaxy S24 series may not be available in previous generation models.}

^{[3] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require a language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.}

^{[4] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require a language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.}

^{[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on the app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Time for the update may vary by models.}

^{[6] For text in Samsung Notes only. Requires a Samsung account login and internet connection}

^{[7] Only available within the Samsung Internet application.}

^{[8] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[9] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming conditions. Accuracy of results is not guaranteed.}

^{[10] Instant Slow-mo is available for Galaxy S23 series, Z Fold5, Z Flip5 and Tab S9 Series.}

Samsung Members Stars at Galaxy Unpacked with TM Roh

This July, passionate power users from Samsung Members –– from Southeast Asia and Oceania (SEAO) were invited to Join the Flip Side and share in the excitement of seeing Samsung’s new devices unveiled live – the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 series and Galaxy Watch6 series – at the recent Unpacked experience in Seoul.

Read more on the experiences of Patricia Figueroa, Singapore Members Star and full-time IT Manager, who began her tech influencer journey in the 2020s; as well as Calvin Choo and Pichayut Tananchayakul, Members Stars from Malaysia and Thailand respectively, who both enjoy mobile photography on their Galaxy smartphones like the Samsung Galaxy S23 Ultra.

Up Close and Personal with the Unpacked Experience

On July 26, Samsung Members Stars gathered at the COEX auditorium in Seoul, the capital of South Korea, for the first-ever live Galaxy Unpacked event held in the home country of Samsung Electronics’ headquarters.

They are part of the few individuals selected to witness the unveiling of the long-awaited Galaxy devices and hear from TM Roh, President and Head of Mobile eXperience Business, on how Samsung has continuously innovated to ensure the latest Galaxy Z Flip and Galaxy Z Fold5 cater for immersive experiences around self-expression, photography, multitasking, with better durability.

Aside from visiting top attractions in Seoul and Busan, our Members Stars were also treated to an exclusive, all-in-one experience which included a tour to Samsung Digital City in Suwon.

They were invited to visit Samsung C-Lab for a sneak peek at innovative projects supported by Samsung Research, as well as the Samsung Innovation Museum to learn more about Samsung’s rich history of innovation and commitment to building a better future.

Samsung Members Stars at the ‘Flip Side Market Seongsu’

But that’s not all! We also invited our Members Stars to the exclusive opening ceremony of one of the seven Galaxy Experience Spaces worldwide, the “Flip Side Market” in the trendy Seongsu neighborhood of Seoul.

Samsung Members Stars creating engaging content at the Flip Side Market, Seongsu

They were one of the first to see and experience the showcase which displayed the evolution of Samsung’s Galaxy Z series, take epic selfies from different angles using the Galaxy Z Flip5’s precise camera at a booth with fun backgrounds and props, and customize their Galaxy Z Flip5 to their liking with the new Flipsuit Case.

Members Stars’ Pick: The Galaxy Z Flip5

Check out how Calvin uses the Galaxy Z Flip5 to create amazing content here!

After experiencing the suite of the latest Galaxy devices, our Members Stars named the Galaxy Z Flip5 at the top of their list of their favorite devices, echoing the sentiments of many users worldwide.

Patricia: The Galaxy Z Flip5 is a head-turner and is testament to Samsung’s innovation over the years, especially looking back to the first Z Flip I had in 2020. Now with the awaited Flex Window or larger cover screen, I think the Galaxy Z Flip will become even more popular and mainstream, while also remaining the gold standard for foldable smartphones for years to come.

Calvin: My favorites are the Galaxy Z Flip5 and Galaxy Tab S9 Ultra as both devices left me amazed at how slim and light they are while not compromising on the screen size and device performance. Aside from its content creation capabilities, the Galaxy Z Flip5 also enables easy access to third party app such as YouTube, WhatsApp, and more applications via the Flex Window – which is a total game-changer and offers an experience that I can’t get on any other smartphone.

Pitchayut: The Galaxy Z Flip5 is super lightweight and pocketable – I find it so easy to use! My favorite feature by far is the FlexCam, which makes accessing the camera and taking 0.5x selfies especially easy, while ensuring excellent quality for both photos and videos.

Join our Samsung community today!

Pichayut taking a selfie with fellow Members Stars at Galaxy Unpacked 2023

The recent Galaxy Unpacked presented a valuable opportunity for Samsung Members Stars to not only get first dibs on the latest Samsung Galaxy devices but also connect with other Members Stars from across the region and worldwide.

For some, it was the first time getting to meet like-minded, passionate individuals who help keep Samsung users inspired and empowered to optimize their Galaxy devices and services on their respective Samsung Members platform.

Through their shared experiences of Unpacked, our Members Stars were united in creating the full experience of what this amazing community is meant to be – sharing love for all things Samsung across cultures and through deepened friendships.

If you have a passion for the value Samsung’s devices deliver, there’s no better time than now to share your unique experiences, knowledge, insights, and connect over common passions on Samsung Members today. Make active contributions and earn a chance to be rewarded with exclusive benefits, content, and experiences as a Samsung Members Star!

In this fun infographic, check out the astounding numbers that anchor these innovations and how these Galaxy devices offer unique experiences for all!

Galaxy customers can enjoy delightful “Flip for 5ive!” $5 deals from leading F&B brands via Samsung Wallet

Experience the new Galaxy at the Singapore Night Festival 2023 and Galaxy Studio @ SMU Green

Visitors at Unpacked Party Singapore trying out the latest Galaxy products

Are you ready to join the flip side? The Galaxy Z Flip5 | Fold5, Galaxy Tab S9 Series & Galaxy Watch6 Series will be available starting today, 11 August 2023.

Galaxy Z Flip5 | Fold5

Early responses to the new Galaxy Z series devices have been demonstrated by strong pre-order momentum globally. The Galaxy Z Flip5 and Z Fold5 have seen record-breaking pre-order numbers in markets such as Latin America, Southeast Asia and Europe, with 65% of consumers opting for the iconic Galaxy Z Flip5.

The Galaxy Z Flip5 and Galaxy Z Fold5 will be available from 11 August 2023, Friday, at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Experience Stores, Samsung Official Store on Lazada, Shopee, KrisShop, iShopChangi and major consumer electronics & IT stores.

From 11 August to 15 September 2023, customers who purchase the Galaxy Z Flip5 via selected channels^[1] can enjoy the following launch promotions^[2]:

• Complimentary 1-year Samsung Care+ Screen Care^[3], inclusive of a one-time screen replacement within the policy period (worth up to $121);
• Free accessories worth up to $86^[4];
• Additional overtrade value of $200.

For customers who purchase the Galaxy Z Fold5 at selected channels^[1], they can enjoy:

• Complimentary 1-year Samsung Care+ Screen Care, inclusive of a one-time screen replacement within the policy period^[3] (worth up to $177);
• Free accessories worth up to $128⁴;
• Additional overtrade value of $250.

The respective recommended retail prices for the smartphones are as follows:

Galaxy Tab S9 Series

Designed to inspire spontaneous productivity, the Galaxy Tab S9 Series enables seamless creative portfolios between smartphones and tablets, based on the Galaxy ecosystem. The tablets offer a one-of-a-kind experience with its industry-leading Dynamic AMOLED 2X displays, an IP68 rating across all three models, along with the S Pen that comes with the device.

On 11 August 2023, the Samsung Galaxy Tab S9 Series will also be available at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Experience Stores, Samsung Official Store on Lazada, Shopee and KrisShop, and major consumer electronics & IT stores.

From 11 August to 15 September 2023, customers who purchase the Galaxy Tab S9 Series at selected channels^[1] can enjoy the following launch promotions designed to enhance productivity needs:

• Galaxy Tab S9: Complimentary Smart Book Cover, 1-year subscription to Microsoft 365, Targus Antimicrobial Multi-device Bluetooth Mouse, and 45W Power Adapter with cable (total worth $371) and additional overtrade value of $250.
• Galaxy Tab S9+: Complimentary Smart Book Cover, 1-year subscription to Microsoft 365, Targus Antimicrobial Multi-device Bluetooth Mouse, and 45W Power Adapter with cable (total worth $391) and additional overtrade value of $250.
• Galaxy Tab S9 Ultra: Complimentary Book Cover Keyboard Slim, 1-year subscription to Microsoft 365, Targus Antimicrobial Multi-device Bluetooth Mouse, and 45W Power Adapter with cable (total worth $551) and additional overtrade value of $250.

The respective recommended retail prices for the tablets are as follow:

Galaxy Watch6 | Watch6 Classic

The Galaxy Watch6 Classic and Galaxy Watch6 will be available at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Experience Stores, Samsung Official Store on Lazada and Shopee, Takashimaya, major consumer electronics & IT stores.

Offering in-depth sleep analysis, personalized fitness insights and comprehensive wellness features in addition to powerful performance and larger displays that inspire better health and well-being, the Galaxy Watch6 and Galaxy Watch6 Classic have been welcomed around the world, with equally high demand for both products.

From 11 August to 15 September 2023, customers who purchase the Galaxy Watch6 Series at selected channels^[1] can receive a complimentary Hybrid Leather Band (worth $78) to change up their Watch design for their outfits, and an additional overtrade value of $50.

The respective recommended retail prices for the smartwatches are as follow:

Flip for 5ive^[6]: Sweeten Your Galaxy Experience with $5 Deals

To celebrate the launch, Samsung Singapore is also rewarding Samsung Members with $5 deals when they choose to pay with Samsung Pay.

Leading F&B merchants including Awfully Chocolate, Godiva, Milksha, Nasty Cookie, Paris Baguette, The Dark Gallery and Tiong Bahru Bakery, will offer exclusive promos when Galaxy users present vouchers downloaded into the Samsung Wallet app.

Terms and conditions apply. Learn more about Samsung Wallet here.

Singapore Night Festival x Samsung

Samsung will be the Presenting Sponsor for this year’s Singapore Night Festival, where visitors can immerse in the hustle and bustle of the Bras Basah.Bugis district, while enjoying the magic of the night and our heritage.

At the centre of this partnership will be “700 Years”, a theatrical projection mapping event on the façade of National Museum of Singapore. Orchestrated by local playwright Zizi Najid, mixed-media artist Muhammad Izdi and AV Extended, the show will present a unique point-of-view in which Singapore’s age is reversed by 700 years, flipping the storytelling experience of Singapore’s history.

Visit Galaxy Studio @ SMU Green

Galaxy Studio @ SMU Green

Samsung will be bringing its Galaxy Studio to the Festival. Not only can visitors interact with the latest Galaxy devices, they can also capture a memento with the latest Galaxy Z Flip5.

At the Festival grounds, visitors can win attractive prizes when they post a photo of themselves on Instagram^[7] at the Galaxy Studio photobooth located at SMU Green, or at any of the four artworks located around the precinct with a Galaxy Z Flip5 photo opportunity.

Voyage by Ashley YK Yeo (@ykashley)	Port(al) City by Chris Chai (@cosmicchai)	Kampong Buggie by Sadiq Mansor (@249.png)

Samsung will be releasing CASETiFY designs for its latest Galaxy Z Fold5 and Z Flip5, as well as watch straps for the Galaxy Watch6 Series designed by partnering artists of Singapore Night Festival – Ashley YK Yeo, Chris Chai and Sadif Mansor – whose works will also be showcased at CHIJMES during the Festival.

Visitors who purchase a Galaxy Z Flip5 | Z Fold5, or a Galaxy Watch6 | Watch6 Classic at the Galaxy Studio will receive a free CASETiFY case or strap^[8].

Consumers who choose to upgrade to the Galaxy ecosystem can enjoy greater savings with the “Buy more, Save more” bundle promo. When purchased with the Galaxy Z Flip5 or Galaxy Z Fold5 at the Galaxy Studio, consumers will be able to enjoy:

• 15% off a Galaxy TabS9 or Galaxy Watch6 Series product, when they purchase either the tablet or smartwatch;
• 20% off both the Galaxy TabS9 and Galaxy Watch6 Series product, when they purchase the tablet and smartwatch.

Customers who purchase a Galaxy Z Flip5 or Galaxy Z Fold5 with a Galaxy Watch6 or Galaxy Watch6 Classic will be eligible to redeem a limited-edition Delugs | Samsung watch strap from Galaxy Studio^[9].

Interested customers can find out more about our CASETiFY and delugs collaboration, as well as other local brand partnerships here.

Starting 18 August 2023, visitors can also look forward to personalisation activities at the Galaxy Studio over the next two weekends (18 – 20 August and 24 – 26 August), where they can learn more about their own personal colours with popular Korean colour analyst @colorwings_official, or grab a personalised souvenir by @beadbadwolf.

More details to be made available via Samsung Singapore’s Instagram page.

Learn more

More information on the latest Galaxy launches can be found on our local newsroom. High-resolution pictures can be found here.

^[1] Promotional offers available with purchase of a Galaxy Z Flip5 | Z Fold5 at selected consumer electronics & IT stores, selected authorised mobile retailers, Samsung Online Store, Samsung Experience Stores, Samsung Official Store on Lazada, Shopee and KrisShop, or iShopChangi. Product stockist and promos vary store to store.

^[2] Terms and conditions apply. While stocks last.

^[3] Free screen replacement for either cover screen or main screen under Samsung Care+ Screen Care, limited to one-time within policy period (12 or 24 months). Exclusively for purchase of a Galaxy Z Flip5 or Galaxy Z Fold5 between 11 August to 15 September 2023.

^[4] Customers purchasing from Samsung Online Store will have the free accessories added to cart upon checkout, while customer purchasing from Samsung Experience Stores, selected consumer electronics & IT stores, selected authorised mobile retailers, Samsung Official Store on Lazada, Shopee and KrisShop, or iShopChangi will be able to do so via the gift redemption portal.

^[5] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.

^[6] Limited to first 1,000 redemptions for each voucher type. Voucher is valid for 7 days from date of issuance. This promotion is valid for Samsung Devices only. Payment must be made using Samsung Wallet. Samsung Wallet is available on selected devices. You can check the voucher(s) that you have redeemed at [Samsung Wallet > Menu > Vouchers]. Samsung Rewards vouchers are non-transferrable. Each customer is only entitled to redeem and/or use 1 voucher for each voucher type. Expired vouchers cannot be re-issued or refunded. Samsung reserves the rights to amend or withdraw any part of this promotion without prior notice.

^[7] Terms and conditions apply.

^[8] Terms and conditions apply. While stocks last.

^[9] Terms and conditions apply. While stocks last.

Samsung’s latest foldables, the Galaxy Z Flip5 and the Galaxy Z Fold5, are delivering unique foldable experiences that redefine what is possible with a smartphone. Both are the epitome of Samsung’s heritage of innovation and dedication to the foldables category, paired with world-class research and development, to exceed the distinctive needs of today’s users with devices that are both flexible and versatile, yet without compromise.

We unpack four reasons why you should join us on the Flip Side with Samsung’s latest fifth-generation foldables:

1. Forging Design Innovation

Samsung continues to deliver foldable innovation that enables unique experiences, in a product category where Samsung has already delivered on five generations of product innovation, all of which started with eight years ago with the first Galaxy Fold.

The result is devices like the Galaxy Z Flip5 and Galaxy Z Fold5 which have raised the standard in industry form factors with sleek and compact designs, countless customisation options, and powerful performance that offer users must-have experiences that they can’t get on any other device.

For example, the Galaxy Z Flip5 features the new 3.4-inch Flex Window that is now 3.78 times larger^[1] than the previous generation, offering new ways for self-expression in every moment. With the Flex Window there is also more room for personalisation, from informative and graphical clocks that can match the face design of a user’s Galaxy Watch6 series^[2] to the all-new Flipsuit Case^[3] that provides device protection with a changeable NFC card, and helps users match their Flex Window design to their case design.

With Flex Hinge, Samsung demonstrates innovation in ergonomics and foldable design, not just in terms of aesthetics as the thinnest Galaxy Z Flip yet^[4], but with a new integrated hinge module that is carefully designed to meet the durability requirements of foldable users that expect no compromise.

2. Pushing the Boundaries of User Experience

From the Flex Window of the Galaxy Z Flip5 to the expansive full display inside the Galaxy Z Fold5, the fifth generation of the Samsung Galaxy Z series is taking the foldable user experience to new heights.

On the Galaxy Z Flip5, 13 Native Widgets^[5] can easily be accessed from the Flex Window, letting users get more done, while features like Multi Widget View help users switch between widgets in an instant, or even quickly access Samsung Wallet^[6] for quick payments on-the-go; all without having to open the phone.

Features like FlexCam and Flex Mode^[7] can also let users capture photos with its 12MP Rear Camera by conveniently standing the Galaxy Z Flip5 on a surface, letting budding content creators capture and share with ease.

For the productivity-focused crowd, features like Multi Window^[8] and the enhanced Taskbar^[9] on the Galaxy Z Fold5 let you quickly browse across three windows at once and switch between up to 12 apps at any one time.

Other features like hidden pop-up^[10] act as handy productivity shortcuts, so you can continue working on presentations in full-screen mode while still accessing work chats in the background via a floating pop-up. If you need to quickly share work files and content across apps and screens, the two-handed drag-and-drop^[11] functionality makes simple content sharing that much easier.

3. Building Durability

Samsung’s latest Galaxy Z series has been purposefully designed to suit any lifestyle. To that end, the latest additions to Samsung’s foldables family have been engineered to provide stronger durability than prior generations, offering users greater peace of mind.

While the act of folding may be a simple one, that simplicity can only be achieved through a rigorous focus on key elements involved in the movement such as the screen display. In this case, the latest foldables’ Ultra Thin Glass can be folded over 200,000 times^[12] while maintaining durability and strength.

At the same time, both the Galaxy Z Flip5 and Galaxy Z Fold5 also feature a new shock-dispersion layer and a redesigned back, which helps strengthen the main screen of the Galaxy Z series to protect from the applied pressures of day-to-day use. Additional protection is provided by Armor Aluminum frames and hinge cover, along with Corning® Gorilla® Glass Victus® 2^[13], while IPX8 certification – meaning they are water-resistant for up to 30 minutes when immersed in up to 1.5 metres of water – offers protection against the elements when out and about.

Combined with the Flex Hinge, with its new integrated hinge module and dual rail structure, the new Galaxy Z series are also sleeker and more streamlined than ever, making for pocketable designs that can complement users’ daily lives, and lifestyles, with ease.

4. Sustainable by Design

Just like the prior generations of foldables that have come before, Samsung continues to invest in designing sustainability into the new Galaxy Z series by delivering purposeful innovations that can be a catalyst for a more sustainable future. This includes eco-conscious features that encapsulate the entirety of the devices both inside and outside, to enable users to live a more eco-conscious lifestyle.

Externally, the Galaxy Z Flip5 and Galaxy Z Fold5 both make use of 100 percent recycled paper material for the packaging box and cover protector^[14].

On the inside, the Galaxy Z Flip5 and Galaxy Z Fold5 now contain a wider variety of recycled materials^[15] than any other Galaxy Z series, including pre-consumer recycled aluminium and glass and post-consumer recycled plastics sourced from water barrels, discarded fishing nets and PET bottles.

Redefining What’s Possible on the Flip Side!

Whether innovating in product design, sustainability, durability or even the user experience, the Galaxy Z Flip5 and Galaxy Z Fold5 are thoughtfully built with versatility and flexibility in mind to complement the dynamic and varying lifestyles of users, alongside purposefully designed durability to help users have greater peace of mind as they go through their day.

Whether you’re a casual smartphone user, productivity guru, or content creator, the new Galaxy Z series foldables will empower you to join the flip side of redefining work and play, your way.

^[1] Compared to Galaxy Z Flip4. Measured diagonally, Galaxy Z Flip5’s Cover Screen is 3.4-inch in the full rectangular form; actual viewable area is approximately 95% of the full rectangular area due to the rounded corners and lower cutout.

^[2] Galaxy Watch6 series sold separately.  Model and color availability may vary by market or carrier.

^[3] Accessories sold separately. Model and color availability may vary by market or carrier.

^[4] Compared to previous Galaxy Z Flip models.

^[5] Availability of features may vary by country or region. Widgets available include: Weather, Alarm, Calendar, Media Player, Direct Dial, Voice Recorder, Steps, Recent call, Timer, Apps, SmartThings scenes, Buds Controller, Stopwatch and Google Finance. Buds Controller only appears once external device is connected

^[6] Availability of Samsung Wallet may vary depending on country or device model. Supported items may vary by country. Samsung Wallet is available on devices that support P OS or higher and Samsung Pay.

^[7] Flex Mode supported at angles between 75° and 115°.

^[8] Certain applications may not support Multi Window or App Pair.

^[9] Taskbar feature supported on the Main Screen only.

^[10] Certain applications may not support Hidden Pop-up.

^[11] Certain applications may not support two-handed drag and drop.

^[12] Bureau Veritas tested and certified 200,000 folds at room temperature (25°C/77°F).

^[13] Pre-Consumer Recycled Content: Discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning® Gorilla® Glass Victus® 2 manufacturing process.

^[14] 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad, and DLC Band.

^[15] Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled glass. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window, Back Glass. (Galaxy Z Flip4: 6 device components)

Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass. (Galaxy Z Fold4: 6 device components) The above measurements are based on weight.

At this year’s Galaxy Unpacked, Samsung invited users around the world to “Join the flip side” and discover a new way of thinking and living. After the event, the company revealed seven Galaxy Experience Spaces across the globe, from New York City to Bangkok, where visitors can do just that.

In these immersive venues, visitors can get hands-on with the latest Galaxy innovations, including the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series, and Galaxy Watch6 series. Here, anyone can discover design innovations, explore gaming capabilities and even customize their devices with a wide range of accessories.

Be sure to visit the Galaxy Experience Spaces in person over the next month, or take a look at the highlights below to virtually join the global celebration.

Get Hands-On With Galaxy in the Heart of New York City, USA

▲ The Galaxy Experience Space in New York City located at Herald Towers in Manhattan at 50 West 34th Street

Located in the heart of Manhattan at 50 West 34th Street, the Galaxy Experience Space in New York City kicked off with an Unpacked viewing party on July 26. This impressive event introduced the entire Galaxy lineup, highlighting the Galaxy Z Flip5’s FlexCam and Flex Window.

For the next month, this space will be packed with exciting events — from live performances and meet-and-greets with top South Korean idols to community-building events, such as mixers, yoga and networking sessions. The Galaxy Experience Space in New York City, one of the city’s hottest destinations, will be open to the public from July 26 to August 20.

Join the Party in Berlin, Germany

▲ The Galaxy Experience Space inside the Mall of Berlin

Bringing the latest Galaxy innovations directly to users in Germany, Samsung proudly unveiled a Galaxy Experience Space at the center of the Mall of Berlin. To celebrate the grand opening, Samsung invited influencers, including German DJ Ski Aggu, and held a concert at the Unpacked viewing party to set the stage for a truly festive atmosphere.

At this Galaxy Experience Space, visitors can download the Galaxy Experience App and interact with the store to collect points that can be redeemed for exclusive giveaways. The pop-up store features other attractions — including a Flip’n Slide ball pit, photo booth and pinball machine — so there’s no shortage of fun and excitement for everyone.

The Galaxy Experience Space in Berlin will be open to the public from July 26 to August 22.

Embrace the Spirit of Galaxy and the 2024 Olympics in Paris, France

▲ The Galaxy Experience Space at Westfield Les 4 Temps mall in Paris

In Paris, the Galaxy Experience Space was not just a celebration of Samsung but also a tribute to the highly anticipated Paris 2024 Olympics. The Unpacked event was livestreamed at the Galaxy Experience Space inside the Westfield Les 4 Temps shopping mall. Fans had the opportunity to meet renowned French skateboarder Aurélien Giraud at a fan sign event and snap a photo with Phryge, the lovable Paris 2023 Olympic Mascot based on the traditional Phrygian hats.

Visitors in Paris can take part in the fun from July 26 to August 22.

Indulge in the Glitz and Glam in Bangkok, Thailand

▲ The Galaxy Experience Space in Bangkok situated in the centralwOrld shopping center

Over in Bangkok, visitors to centralwOrld, one of the largest shopping complexes in the world, can get a firsthand look at the new Galaxy devices from July 26 to August 20 at this dedicated Galaxy Experience Space.

Samsung rolled out the red carpet for a star-studded local launch event, inviting media representatives, business partners and influencers. This event boosted traffic for the Unpacked livestream — but for those who missed it, there’s still plenty of time to visit the space in person to experience the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series and Galaxy Watch6 series.

Join the Flip Side at the World’s Largest Mall in Dubai, UAE

▲ The Galaxy Open Market pop-up in Dubai located inside the Dubai Mall

Meanwhile, visitors can explore an immersive Galaxy Open Market pop-up at the Dubai Mall, the world’s largest shopping center, open from July 26 until August 28.

This interactive pop-up features themed experiential zones highlighting the latest Galaxy devices. At the FlexCam Selfie zone, guests can find their best angles with the Galaxy Z Flip5 while the gaming station offers powerful performance through Galaxy Z Fold5 and Tab S9 Ultra gaming kits. Additionally, the wellness zone includes a sleep analysis and coaching guide to help improve sleeping habits with the Galaxy Watch6 series.

Throughout the month, Samsung will host competitions, photography masterclasses and daily workshops, keeping visitors coming back for more during this Galaxy extravaganza.

Express Yourself in Seoul, South Korea

▲ Flip Side Market Seongsu located in the Seongsu neighborhood of Seoul

▲ Flip Side Market Busan Gwangalli located in the Gwangalli neighborhood in Busan

In Seoul, Samsung invited users to “Join the flip side” and embrace the possibilities of Galaxy with the opening of a Galaxy Studio in the Seongsu neighborhood on July 28. Flip Side Market Seongsu allows visitors to express their personal style and explore the latest devices through a lifestyle market that showcases exclusive mobile experiences unique to Galaxy. From July 28 to August 20, guests can experience three unique and immersive Galaxy Experience Spaces in Seongsu: Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR.

In Busan, the Galaxy Experience Space hosted an extraordinary celebration that brought together passionate Galaxy fans and proud Busan residents, honoring the city’s bid for the World EXPO in 2030. The event kicked off with an outdoor beach concert from Korean singer Mujin Lee and ended with a spectacular drone show. Visitors have a chance to personalize their devices with custom NFC stickers of Busan’s mascot Boogi for the Galaxy Z Flip5’s Cover Screen or choose from foldable cases showcasing Busan’s local attractions.

Ever since the Galaxy Z Flip and Galaxy Z Fold pioneered the foldable smartphone experience, the Galaxy Z series has led the market with breakthrough products that highlight the pinnacle of technology and design. To this day, the series’ designers are deeply committed to refining foldable devices. This ongoing innovation not only showcases a profound understanding of users’ lifestyles but also demonstrates the dedication to enriching daily lives.

In line with this vision, Samsung Electronics’ latest foldable lineup opens even more possibilities for users. The Galaxy Z Flip5’s new Flex Window unfolds new opportunities for expressing yourself, and the Galaxy Z Fold5’s improved wide display experience gives you the tools to create your own masterpiece. You can embrace a new world with the Galaxy Z Flip5 and Galaxy Z Fold5, where your days become a canvas for expression and creativity.

Where Design Meets Technology

Smartphones are always in our line of sight. From the moment you wake up to the moment you go to bed, your smartphone likely catches your eye throughout the day. This is why both form and function are crucial when it comes to smartphone design. Smartphones inspire us to express ourselves, so our devices should have a strong sense of visual harmony. With this in mind, the designers ensured the aesthetics of the Galaxy Z series could be appreciated from any angle.

The Galaxy Z Flip5 and Galaxy Z Fold5 captivate users with balanced and meticulously crafted designs. The seamless fusion of advanced technology and artistic expertise creates flawless forms that evoke both futuristic elements and current trends — leaving lasting impressions.

The Art of Symmetry

The design identity of the Galaxy Z series starts with the symmetry of a foldable phone. While staying true to its iconic form, the new Flex Window on the Galaxy Z Flip5 provides ample opportunity for you to display your personal style. Furthermore, the Galaxy Z Fold5 has been refined with even more detail. The essence of the Galaxy Z series’ iconic grid design is embodied in the perfectly proportionate balance between the device’s display and structure as well as the well-polished exterior.

Progressive Changes in Form

With the new Flex Hinge, the Galaxy Z Flip5 and Galaxy Z Fold5 now feature a more aesthetically balanced design when folded. The overall depth and weight have been slimmed down, boosting usability and comfort. This enhancement allows these folded devices to be more stable and occupy less space, making them even more portable than before.

Fill Every Moment With Colour

The Galaxy Z Flip5 and Galaxy Z Fold5 are available in a range of colours^[1] based on the concept of “Future Nature.” These colours represent an appreciation for nature and hope for the future, meant to inspire us in our daily lives. The back panel’s glossy finish and the metal frames on the side further amplify the aura of these colours. The Galaxy Z Flip5 comes in Mint, Graphite, Cream and Lavender, and the Galaxy Z Fold5 comes in Icy Blue, Phantom Black and Cream. Mint is the newest addition to  the Galaxy Z Flip5’s lineup, bringing a refreshed energy to the device. The Galaxy Z Fold5’s newest colour, Icy Blue, is inspired by the blue shades found in ancient glaciers.

Four additional colours^[2] — Gray, Blue, Green and Yellow — inspired by the concept of “Modern Nature” will be exclusively available for online purchase. These four sleek yet natural tones are paired with a matte, graphite metal frame to fuse modern aesthetics with organic elements.

More Ways To Express Yourself

The Galaxy Z Flip series combines portability and style, creating a whole new smartphone experience. With its compact design, you can easily tuck your entire smartphone into your pockets. What’s more, the expanded Flex Window tears down the limits of expression and usability with more diverse customisation options and access to productivity features. Showcasing who you are is now as simple as setting your Galaxy Z Flip5 down on a table for the world to see.

Bigger Canvas, Bolder Expression

With more space, simple layouts and bold objects make a stronger statement. The Galaxy Z Flip5 provides ample space on the Flex Window to empower you to unleash your creativity. You can also match the style of the Flex Window to your Galaxy Watch6 watch face, coordinating a look across your Galaxy devices.

The Galaxy Z Flip5 is capable of so much more when it comes to highlighting your personality. You can customise the Flex Window by choosing from a variety of graphical clocks or frames or by adding widgets to access the information you need quickly and easily. With the new Flex Window, every inch of your screen can be dedicated entirely to you.

Snap, View, Like or Delete

The Galaxy Z Flip5’s selfie capabilities have been upgraded as well. You can access the camera app directly from the Flex Window to take, review and even delete your photos on the spot. It’s easy to switch through camera modes and timers, set dimensions or decide which photos to keep — all through the Flex Window. Picture this: you snap a selfie with portrait mode, zoom in on the small details and mark your favourite shots without ever opening your phone.

All-in-One

The Galaxy Z Flip5’s expanded Flex Window can also streamline any daily routine. On top of the usual Flex Window capabilities,^[3] such as checking notifications or accessing quick settings, you can now browse your call and chat history. The full QWERTY keyboard enables you to do more than send suggested replies and emojis. Your whole mobile experience can start and end from your Flex Window.

Complete Customisation

The Galaxy Z Flip5 series’ expansion is more than just customising your screen. On top of protecting your device, the all-new Flipsuit Case^[4] supports a changeable NFC card that lets you match your Flex Window and case designs for more personalization. You can now change your device’s design from front to back, inside and out.

Create Without Boundaries

The Galaxy Z Fold series opened new ways to maximize productivity. For instance, if you frequently travel for work, you can jump on a quick conference call or edit documents on the go without a laptop. The Galaxy Z Fold series has pioneered everyday productivity through robust, big-screen experiences, and now, it’s driving user experiences even further by expanding its features. In particular, the Galaxy Z Fold5’s new design enhances the series by improving its multitasking and widescreen usability. This device is the ideal companion during your otherwise mundane subway ride to work. With Multi Window, you can make the most of your commute by catching up on daily news while simultaneously jotting notes. You can also take advantage of the new multi-touch feature to easily attach files to emails with two-handed Drag and Drop — helping you get things done, wherever you are.

Improved Multi Window Experiences

One of the most powerful features of the Galaxy Z Fold series is Multi Window,^[5] which has been enhanced for better productivity. The experimental features offered through Labs in the previous version — Pop-up view, which lets you turn an app into a pop-up window by dragging down the upper right corner, and Split Screen View, which splits your screen when you swipe with two fingers — have now become official One UI features starting with the Galaxy Z Fold5. For instance, if you want to take notes while reading, simply use two fingers to open a Multi Window with a notepad. You can conveniently write down your ideas with easy access to two side-by-side windows on a single screen.

Create Easier and Faster

The Galaxy Z Fold5 also introduces the innovative two-handed Drag and Drop^[6] feature – a remarkable addition that elevates multitasking on the big screen. You can use one finger to hold an object and another to interact with other features, delivering a whole new level of efficiency and convenience. For example, press an image in your gallery with one finger and simultaneously use a different hand to bring up a new window and attach that image to an email. When moving an app to another page, just hold down the icon and use your other hand to swipe through the home screen to place it just where you want it. This multi-touch upgrade unlocks huge potential for productivity on the Galaxy Z Fold5.

These efforts to boost productivity have led to even more ways to multitask. Up to four most recently used apps can now be added to the Taskbar, allowing easy transitions between apps. While switching to a different app, you can open the pop-up window to multitask across apps and windows more conveniently than ever before.

Style Meets Comfort

The all-new Slim S Pen Case^[7] features a design that improves your experience with the S Pen Fold Edition. The sleeker and slimmer S Pen holder not only helps your phone lie flat, making it effortless to take notes on a table, but it also ensures that you’re able to write with a more comfortable grip. In addition, there is a toggle feature that lets you conveniently attach or detach the S Pen Fold Edition.

The Slim S Pen Cases come in three colours — Icy Blue, Sand and Graphite. To make a bold style statement, Icy Blue and Sand Slim S Pen Cases have been paired with Lime and Apricot S Pen Fold Editions, respectively.

In 2019, the Galaxy Fold revolutionized the smartphone market by pioneering a brand-new category of foldable phones. Every iteration in the series refined foldable technology, captured the essence of the modern era through its design and unfolded new and innovative user experiences.

In 2023, Samsung unveiled the next step in the evolution of the Galaxy Z series and its iconic design identity. With a perfectly balanced grid, a flawless form factor and colours inspired by nature, the design of these new foldable phones raises the bar for all. Now, you can create with passion, express with purpose and fill your life with endless possibilities using the Galaxy Z Flip5 and Galaxy Z Fold5.

^[1]  Availability of colour may vary by country, region or carrier.

^[2] Galaxy Z Flip5 is available in Gray, Blue, Green and Yellow and can be purchased at samsung.com. Galaxy Z Fold5 is available in Gray and Blue and can be purchased at samsung.com. Product specifications and release schedules may differ based on model, country, region and carrier.

^[3] Availability of features may vary by country or region.

^[4] Flipsuit Case sold separately. Model and colour availability may vary by country or carrier

^[5] Certain applications may not support Multi Window or App Pair.

^[6] Certain applications may not support two-handed Drag and Drop. Taskbar feature is supported on the main display only.

^[7] Slim S Pen Case (S Pen Fold Edition included) sold separately. Model and colour availability may vary by country or carrier.

At this year’s Galaxy Unpacked on July 26, Samsung revealed exciting new additions to the Galaxy family, including the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series. Taking place for the first time in Seoul, South Korea, the event captivated both domestic and international media and consumers worldwide. The city of Seoul is recognized as a global leader in progress, fusing tradition and modernity to serve as the ideal backdrop for Samsung’s latest lineup.

“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”

As top executives exhibited the latest products, packed crowds experienced the newest innovations and Samsung highlighted its new vision for sustainability, everyone came together to witness how joining the flip side could transform the lifestyles of millions.

Keep reading for more photos, highlights and updates from Galaxy Unpacked 2023 in Seoul, the heart of South Korea.

▲ At Galaxy Unpacked 2023, the audience gathered to see the latest Galaxy devices released for the first time in Seoul, South Korea.

▲ President TM Roh, President and Head of Samsung Electronics’ MX Business, unveiled the latest iterations of the Galaxy Z series at Galaxy Unpacked 2023.

Galaxy Z Flip5: The Ultimate Tool for Self-Expression

The Galaxy Z Flip5 is the perfect accessory to capture how Galaxy users look and feel — complete with an innovative design and a variety of all-new customizable features. The most apparent change was the exterior design. Flex Window, the largest Cover Screen on a Galaxy Z Flip yet, takes the camera experience of a foldable phone to the next level. The audience took note of a video with American actress Sydney Sweeney showcasing how users can easily snap selfies or group photos at any angle, all thanks to the upgraded Flex Window.

▲ The Galaxy Z Flip5 delivers an epic camera experience made possible by an improved processor and Nightography, allowing users to take high-resolution selfies using the rear camera. South Korean singer Jang Won-young (left) and American actress Sydney Sweeney (right) pose for a selfie using the Galaxy Z Flip5.

▲ The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.

Compact by Design: Customize Your Galaxy Z Flip5 Experience

The Galaxy Z Flip5 delivers more usability through its wider Cover Screen, all in a compact form that still fits in a pocket. What’s more, users can put their personalities on display thanks to even more ways to customize their Flex Windows. Widgets allow Galaxy users to check the weather and stock market information at a glance or control media playback without ever opening their smartphones.

▲ Stephanie Choi, EVP & Head of Marketing, MX Business at Samsung Electronics, introduced the Galaxy Z Flip5, taking the mobile experience to the next level. With the Galaxy Z Flip5, users can capture hands-free selfies from creative angles on a larger Cover Screen and more customization options.

▲ With the Galaxy Z Flip5, users can enjoy a wider view of their Flex Windows without ever opening their phones. The Flex Window gives users access to their IDs, QR codes, boarding passes and more via Samsung Wallet.

Crafting the Future: Foldable Hinge Technology Redefined

Building on a legacy of innovative design and craftsmanship, the Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more compact and more durable than ever before. The all-new Flex Hinge can be adjusted with extreme precision, reducing the Fold’s gap to almost nothing while still ensuring the strength and durability to support Flex Mode. This flexible form factor will pave the way for the next phase in the evolution of foldables.

▲ Nils Dahl, Manager of Product and Strategy Planning at Samsung Electronics America, revealed the improved hinges of the Galaxy Z Flip5 and Z Fold5.

Galaxy Z Fold5: The Ultimate Productivity Powerhouse

The new Galaxy Z Fold5 is a productivity power player and a multitasking secret weapon, complete with the largest screen out of the entire Galaxy Z series to date. In today’s world, the boundaries between work and personal life are blurred, and consumers need a flexible device that supports both work and play. Providing PC-like power in users’ pockets, the Galaxy Z Fold5 ensures that users can enjoy the ultimate mobile experience anytime, anywhere.

▲ SUGA from BTS made a cameo at Galaxy Unpacked 2023.

At this year’s Unpacked event, global icon SUGA from BTS made a surprise appearance to demonstrate how the unique foldable experience of the Galaxy Z Fold5 could be used to optimize users’ daily lives.

▲ The Galaxy Z Fold5 delivers new features such as the two-handed drag and drop that takes full advantage of the large device display. Up to four recent apps can be supported on the Taskbar, making multitasking and navigating between apps and tasks a breeze.

▲ Galaxy users can take notes, sketch designs or sign documents and email them with the new slimmer and more compact S Pen Fold Edition and the Slim S Pen Case.

Galaxy Watch6 Series: Build Healthy Habits, Day and Night

Samsung introduced the Galaxy Watch6 series to help users not only track but also personalize and enhance their sleep. While sleep monitoring technology has been previously offered through existing wearable devices, the Galaxy Watch6 series provides even more in-depth and comprehensive sleep-related health information in continued cooperation with professionals in the field, including experts from the Samsung Medical Center.

▲ The Galaxy Watch6 and Galaxy Watch6 Classic’s advanced sleep coaching program helps users develop healthy sleep habits. In addition, the newly updated watch face allows users to check their sleep score and notifications at a glance. Hon Pak, Vice President and Head of Digital Health Team, MX Business at Samsung Electronics, introduced the bioactive sensor installed in the Galaxy Watch6 series. The sensor allows users to monitor their ECG, blood pressure, body composition and heart rate at all times to form healthy habits and improve their quality of life. Furthermore, when used alongside the Samsung Health app, users can better understand their wellness.

Galaxy Tab S9 Series: Bridge the Gap From Inspiration to Creation

Samsung debuted the Galaxy Tab S9 series, redefining the premium tablet experience through its high-performance features and stunning display. As the first water- and dust-resistant tablet offered by Galaxy, users can follow their inspiration wherever it leads them.

▲ The Galaxy Tab S9 series provides a more premium tablet experience. Equipped with a dynamic AMOLED 2X display, it not only offers vivid colors with dynamic refresh rate of up to 120Hz but also has an IP68 rating, the highest level for water and dust resistance.

▲ The Galaxy Tab S9 series has added new apps to unleash users’ creativity, including GoodNotes, Clip Studio Paint and LumaFusion.

▲ Equipped with the latest processor, Snapdragon® 8 Gen 2, the Galaxy Tab S9 series boasts powerful performance and uninterrupted high-quality graphics comparable to a gaming device.

Samsung’s Journey Towards a Sustainable Future

In line with Samsung’s commitment to a sustainable future, the entire Galaxy lineup introduced at Unpacked features eco-conscious materials across the entire production cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 use more recycled parts than the previous Galaxy Z series, demonstrating Samsung’s commitment to reducing the environmental impact of its products.

▲ Samsung emphasized its efforts to create a sustainable future.

As Galaxy Unpacked 2023 drew to a close, TM Roh, President and Head of MX Business at Samsung Electronics, delivered his final remarks promising Samsung’s continued commitment to sustainable innovation. Following the presentation, more than 2,000 spectators who had packed the venue made their way to the Experience Zone, eager to get hands-on with the latest Galaxy products.

Up Close With Galaxy: The Experience Zone in Seoul

At Galaxy Unpacked 2023, the Experience Zone was an interactive space displaying the latest Galaxy devices. The zone featured a photo area inspired by a “hanok,” a traditional Korean house. Designed by Kyung-sun Chae, the art director of the South Korean TV series, Squid Game, the space celebrated Seoul, a city where tradition and modernity coexist.

▲ After the event, media representatives visited the Experience Zone, getting hands-on with the latest Galaxy devices, including the Galaxy Z series.

▲ Visitors eagerly photographed a variety of new Galaxy products at the Experience Zone.

▲ In the Experience Zone,  visitors explored the Seoul Street by Galaxy, illustrating both the modern and traditional sides of Seoul.

Galaxy Unpacked 2023 has set the stage for a new era of mobile technology where user-centric innovation takes the lead. Samsung looks forward to embracing these transformative advancements, anticipating a future that is more connected, efficient and enjoyable than ever before.

Stay tuned to Samsung Newsroom’s complete coverage of Unpacked 2023 and the latest Galaxy innovations.

* Specifications may vary by market.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

A Wider Variety of Recycled Materials in More Components

Earlier this year, Samsung expanded its innovative use of recycled materials in product design with the Galaxy S23 series, introducing new materials to more components. The Galaxy Z Flip5 and Z Fold5 advance these efforts, featuring a wider variety of recycled materials^[1] in more internal and external components than previous Galaxy Z series smartphones. The newest foldable smartphones incorporate pre-consumer recycled aluminum and post-consumer recycled plastic sourced from discarded fishing nets, water barrels and PET bottles. They also scale the use of Corning^® Gorilla^® Glass Victus^® 2, which contains an average of 22% pre-consumer recycled glass content.

Not only did Samsung add more types of recycled materials used in each device, but the company also more than doubled the amount of device components that use a minimum of 10% post-consumer recycled plastic or pre-consumer recycled glass, or an average of 22% pre-consumer recycled glass. Both the Galaxy Z Flip5 and Z Fold5^[2] use recycled materials in 15 device components, an increase from six internal components in the Galaxy Z Flip4 and Z Fold4.

When it comes to packaging, Samsung continue to advance its efforts to reduce the presence of single-use plastic. That’s why the paper for the packaging box^[3] is made using 100% recycled material.^[4] The company also switched to recycled paper material for the front and back cover protector.

A Device Lifecycle That Lasts Longer

The Galaxy Z Flip5 and Z Fold5 continue Samsung’s work to optimize the longevity and improve the upgradability of its smartphones. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.

As a result, the Galaxy community can reliably enjoy their devices for a longer period of time, enabling them to make eco-conscious choices in their daily lives.

Check out the infographic below to see how small actions can add up to a big, positive impact on the planet through the Galaxy Z Flip5 and Z Fold5.

^[1] Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled glass sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass Victus^® 2 manufacturing process.

^[2] Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window and Back Glass. (Galaxy Z Flip4: six device components). The above measurements are based on weight.
Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window and Back Glass. (Galaxy Z Fold4: six device components). The above measurements are based on weight.

^[3] 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.

^[4] The 100% recycled paper material has received Environmental Claim Validation (ECV).

Visitors at Galaxy Unpacked 2023 could experience Samsung’s latest products inside a space decorated like a “hanok,” or traditional Korean-style house.

The Experience Zone was masterfully crafted by Kyung-sun Chae, art director of the global hit series “Squid Game.” Samsung Newsroom met with Chae to learn about the creation behind the one-of-a-kind Experience Zone at Galaxy Unpacked 2023.

Q. How do you feel being the director overseeing the Experience Zone at the first Galaxy Unpacked held in Seoul?

I’m proud that I got to showcase various features of the latest Galaxy devices and highlight Seoul’s charm to countless people through Galaxy Unpacked. My favorite part of this experience was developing the initial concepts for the Experience Zone. Through this event, I now have a new desire to introduce Korean culture and spaces to a wider audience using Galaxy technology.

Q. What are some differences between the Experience Zone you created for Galaxy Unpacked and production designs you’ve created in the past?

Production design is about visualizing text in video — it’s all about expressing the textual themes and distinct attributes of the characters in a visually effective manner.

For Galaxy Unpacked, I had to take a different approach from directing a production since actual visitors would be attending and experiencing the space in person. Because it’s the first time that new Galaxy devices are being unveiled in South Korea, I focused on presenting the modern aesthetics of Galaxy and accentuating the true beauty of Seoul, the city where tradition and technology coexist.

Q. What is the concept of the Experience Zone at Galaxy Unpacked 2023?

To me, it was meaningful that the event was hosted in Seoul. I wanted to create a harmonious space that displayed a fresh perspective of the city alongside the new Galaxy devices. This is how I decided on the concept of the Experience Zone — preserving existing perspectives, unfolding folded perspectives and sharing new perspectives.

To convey this, I actively utilized hanok, an architecture unique to Korea. As the traditional structure of hanok shares some similarities with the foldable structure of the Galaxy Z Flip5, I presented the experience of seeing one’s perspective expand or unfold by leaning on the structure of the hanok. I included themes of “openness” and “infinite expansion” from the world of Galaxy to complete the experience.

In addition, I applied Korean traditional landscape architecture, “chagyeong,” which means to lend scenery. In hanok, a window is like a frame that holds nature. Chagyeong allows you to fully appreciate nature and enjoy the expanded space through the frame, even from within the hanok. I implemented this design principle while designing and directing the Experience Zone.

I developed each Galaxy product booth using “changho,” the Korean traditional door of a hanok, and positioned them to form the shape of a lotus flower. Behind the traditional Korean door, the night view and futuristic landscape of Seoul are visible. Visitors can appreciate the new Galaxy products in a different light, as the products merge with the Seoul backdrop.

Lastly, I placed traditional elements throughout the entire Experience Zone. I recreated what Seoul looked like in the past by using the traditional walls and structure of hanok as well as other historical items such as “soban,” a small tray-like table. I designed the wall with glass material to mirror the vision behind Galaxy, which seeks to preserve existing values while continuing to evolve and innovate.

I hope the visitors will enjoy both the Seoul skyline and the new Galaxy products through this unique space.

Q. What inspiration did you get from the new Galaxy products when designing the space?

The Galaxy Z Flip5 has many unique characteristics with its ingenious foldable form factor and sophisticated design. These characteristics resemble Seoul as the city simultaneously embraces both tradition and modernity by combining the familiar with the unfamiliar. In particular, I used the decalcomania method, inspired by the Galaxy Z series, to portray Seoul at both day and night.

I highlighted the contrast between the city’s day and night by using black and white in the background. I also utilized the mint color of the Galaxy devices and Korean traditional patchwork material to create Seoul’s cityscape, which shine brightly at all times of the day. In addition, I expressed shadows by utilizing Galaxy products. The structure that was made with the folding screen as the motif, in which visitors can draw the shadows to express their uniqueness, was inspired by Galaxy foldable.

Q. You have been the art director of various historical TV dramas that capture the different aesthetics of Seoul. Did that influence the design process when creating the Experience Zone for Galaxy Unpacked?

Throughout the ideation and creation process for Galaxy Unpacked, I aspired to create a space that gave visitors a chance to enjoy traditional Korean hanok as well as Galaxy products. I hope that everyone who visits the Experience Zone will have a memorable experience at the very first Galaxy Unpacked event in Seoul.

Check out photos from the Experience Zone at Galaxy Unpacked 2023 in the photos below.