In the rhythm of daily life, moments come and go in the blink of an eye — often leaving one with the desire to capture the beauty, emotions and essence of these experiences in a snapshot to reminisce and look back on in the future.

In this first of a three-part series on how Galaxy AI transforms everyday life, discover how Galaxy’s advanced camera experience integrates with intelligent processing for stunning outputs, transforming ordinary shots into lasting masterpieces.

Whether you’re exploring the outdoors, at a family gathering or simply taking quick snaps to share with friends online, Galaxy AI is your creative companion that helps you seize every opportunity to enhance your photos effortlessly and add that much-needed touch of magic.

Perfect Your Photos

Add in creative elements with Drawing assist ^[1]

When you’re flipping through vacation photos with friends, there’s always that one great shot which captures the moment in all its glory, encapsulating the fun and excitement with your favourite group of people. And when you want to do something special and gift them a picture momento from one of your shared adventures, why not add a personal touch to make the photo extra fun – like sketching in a crown to celebrate them.

With Galaxy AI’s Drawing Assist that brings ideas to life through sketches, text or image prompts, you can add in creative elements like crowns, balloons and more, with the option to choose from different styles like Watercolor, Illustrations, Sketch, Pop Art, and 3D Cartoon.

Remove the Clutter, Focus on What Matters

Move, erase or enlarge objects and let Generative Edit^[2] rebuild the background seamlessly

Ever captured a beautiful moment with a loved one then realised the shot had been marred by a distracting element like passersby, or some unsightly mess that draws the eye away from what truly matters? Editing this to perfection might seem daunting especially if you have ever been frustrated by tools that erase unwanted objects but leave you with a blurry, unnatural mess.

Enter Photo Assist which helps you move, erase or enlarge objects. You can also adjust angles and fill in backgrounds with AI-powered precision thanks to Generative Edit which analyses the image and regenerates it accordingly. This means that when you remove an element, Generative Edit can rebuild the background seamlessly, ensuring the edited image looks so natural you can hardly tell it has been modified.

The all-new Suggest Erases feature also makes editing smarter and simpler by proactively suggesting elements to be removed with the tap of a button – for example, identifying passers-by, so you never miss the chance to refine your favorite shots.

Harness Limitless Creativity

Transform your portraits using AI generated styles with Portrait Studio^[3]

Looking for a way to jazz up your profile image on social media? Whether it’s a boring headshot or images of your pets, easily edit and enhance the shot with Portrait Studio. With this feature, you can choose from styles like artistic painting, 3D cartoons, fisheye or professional-quality portrait to create a frame-worthy masterpiece with one quick tap.

Ready to take on the art of the do-over? Check out the recently launched which allows you to leverage its large, unfolded screen to curate your next masterpiece with Side-by-Side Editing and Show Original that presents real-time comparison of original and edited versions, or the  , a pocket-sized selfie studio^[4] that enables you to capture crisp and detailed selfies right from the FlexWindow which can then be further enhanced with Galaxy AI.

Your journey to transform photos and videos into next level content starts with Galaxy AI, where studio-quality enhancements can all be done in the palm of your hand, no extra tools required.

^{[1] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

In this second of a three-part series on how Galaxy AI transforms everyday life, find out how Galaxy AI steps in as your intuitive productivity ally, empowering you to tackle every task with ease and efficiency, so you can accomplish more with less stress.

Save Time with Seamless Workflows

Be it the workplace, classroom or even when planning an upcoming trip with friends, manually jotting down notes from the discussion or transcribing meetings can be incredibly tedious and exhausting, often eating into the few precious moments meant for productivity or creativity.

The good news is you can now bid farewell to painstakingly noting down each word of a conversation by using Transcript Assist, which efficiently transcribes recordings and organises them into notes, producing efficient summaries. Together with Galaxy AI, you can also get suggested reminders and schedules based on the contents of your recordings^[1], so you and the person you are talking to never miss a beat.

Teams can also enjoy seamless workflows by leveraging Note Assist. The feature helpfully distils the essence of your notes into actionable insights, together with a condensed summary of all the key information. In addition, it can translate one’s notes into other languages, and reformat them to one’s desired style.

Always Stay on Task

Receive a personalised rundown of your day from Now Brief, keeping you on track all afternoon long

We’ve all been there: After wrapping up a busy morning at work, you’re feeling slightly overwhelmed by the never-ending to-do list and the endless notifications and reminders only add to the anxiety.

Now imagine looking down at your smartphone and seeing a concise and contextual briefing instead, tailored to your location, schedule and needs. This is what Galaxy AI’s Now Brief^[2] offers. With just a quick glance, you can get relevant insights such as the latest weather update and your upcoming calendar events – so you can cut through the noise, stay focused on what truly matters, and make smarter decisions.

Get Answers You Need, Instantly

From outfit choices to everyday decisions, Gemini Live makes daily tasks easier.

The question, “What will I wear tomorrow?”, is one that we face daily – and sometimes, this can be distracting or even difficult when one’s mind is preoccupied with more urgent tasks at hand.

Gemini Live^[3] can now make everyday decisions like this easier. By simply pointing the camera towards their wardrobes and clothing, users can get suggestions on how to categorise items and optimise space. Alternatively, they can also share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, your Galaxy smartphone feels like a trusted friend who’s always ready to help.

All set to kick off the art of getting things done the smart way? Harness the capabilities and convenience of AI, with the power of foldable displays on the Galaxy Z Fold7 which debuts the all-new One UI 8 on Android 16, delivering an intuitive and immersive way to interact with Galaxy AI on its expansive screen. Or discover the Galaxy Z Flip7’s intuitive, one-handed experience with features like Gemini Live and Now Brief, now available directly on the FlexWindow.

With Galaxy AI by your side, daily tasks, communication, and more, become effortless as intuitive, smart companions empower you to work smarter, boosting true productivity while simplifying your day.

^[1] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under three (3) hours in duration to be processed. Summarising feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

^[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

^[3] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

The IFA Innovation Awards are a new global programme debuting at IFA 2025 to highlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners^[1]

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[2] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[3] and energy consumption by up to 75%.^[4]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold Series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees^[5]

Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[6] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[7] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W^[8] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Galaxy Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1]_{Availability may vary by country, carrier or model. Please check with your retailer for exact local availability.}

^[2]_{Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20% more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).}

^[3]_{Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.}

^[4]_{Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents}

^[5]_{Availability may vary by country, carrier or model. Please check with your retailer for exact local availability.}

^[6]_{Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 programme, 65% savings tested with the Eco 40-60 programme.}

^[7]_{Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.}

^[8]_{Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognised as the most powerful in the world as of the release date of the press release.}

^[9]_{As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.}

^[10]_{A Wi-Fi connection and Samsung Account are required.}

^[11]_{A Wi-Fi connection and Samsung Account are required.}

^[12]_{3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.}

[Mobile AI Adoption Rate] More than 70% of Galaxy users are leveraging AI tools

For more than a decade, the bar phone was the epitome of smartphones, providing us with a gateway to embrace digital lives. Over time, these devices have significantly grown and evolved, embodying considerable changes in both form and function.

Today, we stand at an inflection point. At Samsung, we are not just witnessing the next evolution of mobile; we are leading it, driven by a fundamental belief that technology should adapt to the nuances of how we live, work and play, no matter how big or small.

Our latest foldable devices mark the unfolding of a new era, with devices like the new Galaxy Z Fold7 and Flip7 as the definitive next steps in mobile computing. Defined by youthful dynamism, a mobile-first economy, and burgeoning creator culture, Southeast Asia and Oceania (SEAO) is the perfect incubator for technology that breaks from convention. More importantly, we see tremendous opportunity in this region to empower a fundamental and lasting shift in user behaviour, driven by a form factor that mirrors the different ebbs and flows of modern life.

A new form factor for new behaviours

Our journey began back in 1996, when we declared the “Year of Design Revolution”. This laid the foundation for the human-centred design ethos that continues to evolve to this day: that technology must not only help us do more, but inspire us to be more. This philosophy of putting users at the centre of design underpins Samsung’s product portfolio, including the foldable category, and we are witnessing a transformation firsthand across SEAO, where two distinct new behaviours have emerged.

First, devices like the Galaxy Z Flip Series have become a vibrant statement of personal style and a catalyst for creative expression. In the hands of a new generation of creators from SEAO, it is a useful compact companion that supports their creative social commitments. We see users across the region using Flex Mode to prop the device up, freeing their hands to interact with their audience. They are filming vlogs and unique social content, while engaging with their communities with a form factor that empowers them with more flexibility and freedom. In the new Galaxy Z Flip7, an expansive 4.1-inch edge-to-edge FlexWindow enhances convenience and comfort when typing messages and the Now Brief feature is now also newly available on the FlexWindow to easily provide personalised updates like event reminders, music recommendations, and fitness summaries.

Meanwhile, the Galaxy Z Fold Series is redefining productivity for a mobile-first generation of professionals and entrepreneurs. In a region known for its hustle, the Galaxy Z Fold transforms from a phone into an expansive workspace, taking users from convenience to genuine competitive advantage in an instant. This is made possible by our relentless engineering breakthroughs, from our industry-leading durable hinge design, to the continuous refinement of our vibrant, immersive foldable displays. The new Galaxy Z Fold7 is the thinnest and lightest addition to the Series. With a 200 MP high-resolution camera, best-in-class processor, and Galaxy AI optimised for its flexible format and expansive screen, the device unlocks new levels of efficiency and delivers premium performance and experiences.

An intelligent canvas for a connected future

We introduced Galaxy AI in the Galaxy S24 Series, defining a new era of mobile AI innovation. Since then, we have continued to develop its capabilities, and have seen more than 70% of Galaxy S25 Series users leverage a suite of Samsung and Google AI tools. We are driving the future of personalised, multimodal AI and the unique architecture of a foldable is the perfect vehicle for this. With the latest One UI 8 update, our software now integrates a large-screen optimised interface with multimodal capabilities, offering experiences we couldn’t have imagined up until just a few years ago.

The Galaxy Z Fold Series comes with capabilities that understand the context displayed onscreen, so you can get things done with maximised efficiency and productivity. For example, with screen sharing or camera sharing on Gemini Live, users can simply show Gemini what they are looking at and ask questions to get instant insights. Meanwhile, the combination of advanced hardware with an AI-powered ProVisual Engine offers Galaxy Z Fold7 users pro-grade camera experiences in a foldable.

As we continue to drive AI innovation, our vision is for ambient intelligence to seamlessly be integrated into daily life such that it becomes second nature. We want to build a future where your devices become much smarter and can anticipate, perceive and work in the background to help make life more effortless.

Our unwavering confidence in the unfolding future

Our journey with foldable innovation has taken us from bold concept to a thriving, mainstream category in the premium segment, and our confidence in its future has never been stronger, because we see its impact every day in the hands of our users, as well as through engagement with our passionate community on platforms like Samsung Members, where we co-create the future of the mobile experience.

For Samsung, the foldable form factor is another testament to our unwavering commitment to innovation that enriches lives. We are proud to be leading this charge, and excited to see how consumers in SEAO continue to use this technology to shape their own futures. The next chapter of mobile is not just coming; it is unfolding before our very eyes.

Samsung Electronics Singapore has launched Galaxy Flexival, a series of exclusive digital activations with an unexpected twist, offering consumers a fresh, exciting perspective on the Galaxy experience. At the heart of it all is the newly minted Galaxy Flexival site, designed for consumers to explore best content from Samsung, and discover how to elevate everyday life with the power of smart Galaxy devices. through unexpected content from the brand.

“Many consumers today are relying on both offline and online experiences to seek best recommendations when it comes to their purchasing decisions. Hence, we conceptualised Galaxy Flexival as a way to bring another dimension to our product storytelling and to demonstrate how our innovative products can have a real impact on our consumers’ lifestyles. The digital hub also complements the in-store experience, Flex @ Vivocity, which serves as a physical space to engage consumers,” said Lynn Chong, Head of Marketing, Samsung Electronics Singapore.

“Through interactive content, first-party reviews, and highlights from recent livestreams hosted by our TeamGalaxy influencers, we envision Galaxy Flexival as a first port of call for those who want to learn how to elevate their everyday lives with the help of our smart Galaxy devices.”

On the Galaxy Flexival site, consumers can:

• Uncover their unexpected talents through the Find Your Flex quiz, and learn how Galaxy Z Fold7 and Z Flip7 can help bring these hidden talents to the next level. Plant parent? Gemini Live on Galaxy Z Fold7 has got all your burning questions covered.
• Find more ways to use their new Galaxy devices from digital creator Norbin Ngoh (@stylobin), Xixi Lim (@xixilimofficial) and Raynold Tan (@raynold.tyr) who take on the roles of Unexpected Reviewers, presenting their own takes on how they use Samsung’s latest devices to unlock their hidden talents. This original micro series is produced by Samsung and Cheil Singapore and the first episode has dropped on Galaxy Flexival.
• Catch Unexpected Livestreams, featuring will be introducing the Galaxy in unexpected locations. Visitors can also catch up on Galaxy tips and tricks from TeamGalaxy on Flexival with highlights of previous livestreams.
• Unlock more with the Galaxy Z Series and Galaxy Watch8, with additional content to help users level up their skills and passions. Stuck in a game and need clearing your stage? Circle to Search on Galaxy Z Fold7 can help you get out of a sticky situation quickly.

Unexpected Reviewers: Uncover unexpected tips from actor Raynold Tan’s (@raynold.tyr) colour breathing lesson, local artiste Xixi Lim’s (@xixilimofficial) songwriting sessions, and Norbin Ngoh’s (@stylobin) fashion photography class on Galaxy Flexival.

In addition, consumers can look forward to Samsung’s collaboration with JUNGSAEMMOOL, a premier Korean beauty brand, for Unexpected Side, a campaign to encourage consumers to share heartwarming stories about their ‘Seoulmates’ – someone who has stayed by their side through thick and thin.

The two brands will offer a treat to three pairs of ‘Seoulmates’ – whether family, friends or a couple – to a day out at JUNGSAEMMOOL’s flagship store for a K-makeover, with moments captured with the Galaxy Z Fold7. More details of the campaign will be unveiled via @samsungsg shortly.

Galaxy Flexival is now live at  https://www.samsung.com/sg/event/flex-the-unexpected/

For the first time, the Z Fold Series, the device offers a 200 MP ultra-high-resolution main camera and the powerful Snapdragon 8 Elite^[1] for Galaxy processor.

Also equipped with a ProVisual Engine boasting more than 160 AI-powered imaging technologies, the Galaxy Z Fold7 seamlessly merges flagship camera performance and intelligent processing in a versatile foldable design.

From filming vivid night videos to capturing more of the world with its ultra-wide lens, here’s how the thinnest and lightest Z Fold yet is built to keep up with your creative vision.

200MP Sensor: Next-Level Clarity in Every Frame

The upgraded camera system takes your photography to the next level

At the heart of the Galaxy Z Fold7’s camera system lies a 200 MP wide-angle camera, the same found in the Galaxy S25 Ultra and the highest-ever resolution sensor in the Z Fold Series. With it, you can now capture every nuance of a scene, from the rich textures and colors of clothes in your holiday photos to the delicate contours of the vast landscape behind you. Here are some of the key benefits of the Galaxy Z Fold7’s wide-angle camera:

• Captures shots that are 44% brighter and four times more detailed than shots captured by Galaxy Z Fold6, ensuring every image is vivid, textured and ready to share.
• Maintains image quality at 2x optical-grade zoom, delivering sharp, clear results even when digitally zooming in — so you can reframe or crop images without sacrificing detail.
• A shutter speed that is up to seven times faster compared to its predecessor, enabling you to take crisp, detailed photos of important moments.

The 200 MP sensor ensures you can capture every detail

Looking to highlight the intricate details of your latest artwork or piece of jewellery? The enhanced 12MP ultra-wide lens on the Galaxy Z Fold7 now supports auto focus, enabling macro photography, so you can take close-ups with exceptional sharpness and depth. To maintain precise focus at close range, the device leverages Dual Camera Depth Calibration — a system that intelligently gauges subject distance and seamlessly switches between the wide and ultra-wide cameras when needed. This allows you to achieve consistent sharpness without manually changing cameras. The addition of autofocus to the ultra-wide camera further enhances accuracy, making it easier than ever to shoot detailed close-ups with clarity.

Fit the Whole Crew in Wide-Angle Selfies

The 100-degree front camera in main display allows you to take large group selfies with ease

Getting everyone in the frame no longer means stretching your arm to the limit or asking the group to back up. The enhanced 100-degree  front camera in main display captures more of the scene so you can easily fit everyone in the shot. Features and upgrades include:

• Front camera photos that are 25% wider and 2.5 times clearer compared to those taken with the Galaxy Z Fold6.
• When faces are near the edges, the camera uses Wide Distortion Correction, which automatically adjusts proportions and reduces distortion when faces are near the edges of frames, allowing everyone to look more natural in wide shots.
• More natural skin texture on photo subjects, thanks to AI-driven adjustments optimise for the selfie experience.
• Enhanced HDR processing for portraits that prioritises the subject for more true-to-life rendering.
• AI-powered filters trained with over 5,000 real analog film images, letting you fine-tune your photos based on contrast, saturation and color temperature to achieve a look that blends natural aesthetics with artistic expression.

Light Up Night Shoots with the ProVisual Engine

The Galaxy Z Fold7 shines brightest after dark, thanks to its AI-powered ProVisual Engine that processes images faster^[2] and optimises every scene.

The energy of an evening concert or a night out with friends can be recorded in stunning clarity. By analysing movement and light in real time, the Galaxy Z Fold7 reduces noise effectively and delivers crystal-clear results — even in challenging low-light conditions:

• Enhanced Nightography leverages an advanced Spatio-Temporal Filter that analyses pixel data both across multiple frames and within individual frames. When analysing across multiple frames, it separates the subject from the background to reduce background noise. Footage quality is further refined as noise is removed based on continuous pixel patterns within individual frames. The result is sharper, clearer night footage with natural light and fine detail.

Videos get a further boost from the introduction of advanced 10-bit HDR video recording:

• Overall color expression is enhanced with four times richer contrast and a wider dynamic range compared to standard 8-bit recordings.
• The Galaxy Z Fold7 supports Hybrid Log Gamma (HLG^[3]), ensuring broad compatibility with regular displays and TVs.

LOG video recording is supported as well — particularly useful for creators who want more flexibility during post-production. Videos can be edited with greater ease, thanks to:

• The 10-bit High Efficiency Video Coding (HEVC^[4]) codec for advanced compression and editing freedom.
• The ability to fine-tune color grading using Samsung Look-Up Table (LUT^[5]), right from the device.

A Portable Editing Studio Right in Your Hands

With the Galaxy Z Fold7, there’s no need to get back to your desk before editing content. The device itself is your own portable creative studio, with its large display allowing you to edit like a pro — anytime, anywhere with precision like never before:

• Generative Edit, enhanced with a refined AI model and more advanced prompt processing, now delivers 18 times reduced mis-generation rate and cuts texture distortion to one-fourth — both compared to the previous Galaxy Z Fold6. The upgrade allows you to effortlessly remove unwanted objects — along with related elements such as shadows or reflections — adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos.
• Through Galaxy AI’s scene-understanding capabilities, Suggest Erases proactively suggests edits like removing passersby or other distractions in photos for flawless clean shots.

• Side-by-Side Editing lets you compare original and edited versions of your photos in real time for quick editing on the go.

• Improved with advanced AI prompt engineering, Portrait Studio helps pet lovers and portrait enthusiasts alike refine images to capture vibrant expressions and striking profiles.

Unfold Your Creativity

The Galaxy Z Fold7’s next-generation camera and editing tools make creating high-quality content simpler, faster and more intuitive than ever before. More than just a foldable, the Galaxy Z Fold7 takes your craft to new heights as your personal creative assistant.

^{[1] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.}

^{[2] The Galaxy Z Fold7 processes images 27% faster than the Galaxy Z Fold6.}

^{[3] Hybrid Log-Gamma is an HDR standard that provides backwards compatibility with non-HDR monitors such as SDR, while also achieving a wider color range for HDR monitors.}

^{[4] High Efficiency Video Coding (HEVC) is a video compression standard designed to offer improved video quality and a higher average bitrate reduction than its predecessor, Advanced Video Coding (AVC).}

^{[5] Samsung Look-Up Table (LUT) is a pre-defined set of color adjustment values that can be applied to footage during post-production to achieve the desired visual style and colour representation.}

[Galaxy Z Flip7 – Price & Colourways] The Galaxy Z Flip7 starts from a recommended retail price of $1,648; available in Blue Shadow, Coralred, Jetblack

[Galaxy ZFlip7 FE – Price & Colourways] The Galaxy Z Flip7 FE starts from a recommended retail price of $1,348, available in Black, White

[Galaxy Watch8 Series Price] The Galaxy Watch 8 Series starts from a recommended retail price of $498 at launch

Pre-order Information for Samsung Galaxy Z Series

Pre-order for the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE will commence from 9 July 2025, Wednesday, 10pm Singapore time.

Consumers can place their pre-order for the all-new devices, at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)
• Other selected channels: ZYM Mobile

Consumers who pre-order the Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE can get up to $1,175 savings with trade-in of their existing devices. Plus, enjoy free storage upgrade worth up to $180^[1]. T&Cs apply.

Consumers who pre-order their Galaxy Z Series devices will enjoy early delivery and be able to collect or receive their devices from 29 July 2025, Tuesday.

Pre-order at Samsung Online Store / Samsung Shop App / Samsung Experience Stores

Consumers can pre-order their Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE without contract via the Samsung Online Store and Samsung Shop App here:

• Galaxy Z Fold7: https://www.samsung.com/sg/smartphones/galaxy-z-fold7/buy/
• Galaxy Z Flip7: https://www.samsung.com/sg/smartphones/galaxy-z-flip7/buy/
• Galaxy Z Flip7 FE: https://www.samsung.com/sg/smartphones/galaxy-z-flip7-fe/buy/

For consumers who prefer to pre-order the Galaxy Z Fold7 or Galaxy Z Flip7 in person, they can do so by visiting the following Samsung Experience Stores during their opening hours, from 10 July 2025, 11am:

• Central: 313@Somerset #B2-24/25/26, Bugis Junction #01-56/57, Junction 8 #02-41, VivoCity #02-28/29
• East: Bedok Mall #B1-07, Changi Airport Terminal 2 (Transit) #02-168, NEX #04-42, Tampines Mall #02-29
• West: Jurong Point #B1-09/10/11, Westgate #01-01
• North: Compass One #03-06/07, Causeway Point #01-01, Northpoint City #01-182/183/184

Consumers who pre-order the Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE via Samsung Online Store and Samsung Shop App within the first 77 hours from Galaxy Unpacked (9 July 2025, 10pm) will be able to offset the price of their device using their Samsung Rewards Points at 3x redemption rate (capped at $77).

Pre-order at Telecommunication Operators

Pre-order for the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE at telecommunication operators will commence from 10pm on 9 July 2025, Wednesday. Consumers can visit the following URLs for more information on pre-order^[2] for the Galaxy Z Series:

• Singtel: singtel.com/galaxyz
• StarHub*: starhub.com/samsung
• M1: m1.com.sg/galaxyz

* Pre-order via StarHub will commence from 10 July 2025, Thursday, 9am.

Pre-order at Samsung Official Store, and Selected Consumer Electronics & IT Stores

Pre-order for the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE will also be available online via the following channels:

• Samsung Official Store (Lazada): lazada.sg/galaxyz
• Samsung Official Store (Shopee): shopee.sg/m/galaxyz
• Samsung Official Store (TikTok): @samsungsg on TikTok Shop
• Samsung Official Store (KrisShop): krisshop.com/en/brands/samsung
• Samsung Official Store (iShopChangi): ishopchangi.com/en/campaigns/samsung
• Challenger: challenger.sg/galaxyz
• Courts: courts.com.sg/samsung/galaxy-phones
• Best Denki: bestdenki.com.sg/samsunggalaxy
• Gain City: gaincity.com/new-galaxy
• Harvey Norman: harveynorman.com.sg/promotions/samsung-galaxy-z-series
• ZYM: lazada.sg/shop/zym-mobile-hps/

Local Pricing and Availability for Samsung Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE

The Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE will be available in Singapore for purchase from 1 August 2025, Friday, at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee, KrisShop, iShopChangi, major consumer electronics & IT stores, and other selected channels including ZYM Mobile.

The respective recommended retail prices for the devices are as follow:

* Exclusive to Samsung Online Store and Samsung Shop App

The following Galaxy Z Series accessories will also be available to complement the devices

Total Peace of Mind with Samsung Care+ Screen Care Coverage

Experience total peace of mind and get the most from the new Galaxy Z Series smartphones with Samsung Care+ Screen Care.

Samsung Care+ Screen Care provides consumers with 24/7 dedicated remote support via the Samsung Live Chat, Door-to-door service^[4], 50% savings on out-of-warranty repairs^[5], one time screen repair at $100^[6], Extended Warranty^[7], complimentary screen protective film replacement^[8], and more.

Visit https://www.samsung.com/sg/offer/samsung-care-plus/ to learn more about Samsung Care+ Screen Care.

Samsung Galaxy Watch8 Series | Watch Ultra (2025)

Pre-order Information for Galaxy Watch8 Series | Watch Ultra (2025)

Pre-order for the Galaxy Watch Ultra (2025), Galaxy Watch8 Classic and Galaxy Watch8 will commence from 9 July 2025, Wednesday, 10pm at the following:

• Samsung Online Store – Galaxy Watch Ultra (2025) | Galaxy Watch8 Classic | Galaxy Watch8
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Stores at Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (M1, Singtel, StarHub)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order the Galaxy Watch8 Series and Galaxy Watch Ultra (2025) can enjoy the following promotion, T&Cs apply^[9]:

• $80 off the Galaxy Watch Ultra (2025)
• $60 off the new Galaxy Watch8 Classic
• $40 off the new Galaxy Watch8

In addition, consumers who pre-order the Galaxy Watch Ultra (2025), Galaxy Watch8 Classic and Galaxy Watch8 via the Samsung Online Store and Samsung Shop App can enjoy an additional Enhanced Trade-in value of up to $100, $80 and $60 respectively^[10].

Local Pricing and Availability for Galaxy Watch8 Series | Watch Ultra (2025)

The Galaxy Watch8, Galaxy Watch8 Classic  and Galaxy Watch Ultra (2025) will be available in Singapore for purchase from 1 August 2025, Friday, at local telecommunication operators (Singtel, StarHub, M1*), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Stores at Shopee, Lazada, TikTok, KrisShop, iShopChangi, as well as major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

* Only Galaxy Watch Ultra (2025) will be available for purchase at M1.

The following Galaxy Watch8 accessories will also be available to complement the smartwatch:

Galaxy Blue Edit Bundle

Feeling blue never looked so good.

Save more and flaunt your favourite shade of blue with the Galaxy Blue Edit Bundle, which includes:

• Galaxy Z Fold7 (512GB) in Blue Shadow
• Galaxy Watch Ultra (2025) in Titanium Blue
• Galaxy Z Fold7 Silicone Case in Blue

The Galaxy Blue Edit Bundle is available via Samsung Online Store, Samsung Shop App and Samsung Experience Stores at $2,998 (U.P. $3,964).

The Galaxy Blue Edit Bundle will also come in a limited-edition Galaxy Blue Edit box, with purchase at any Samsung Experience Stores.

Multi Buy Offer Promo

Enjoy greater savings with the Multi Buy Offer promo, available at Samsung Online Store, Samsung Shop App, Samsung Experience Stores & Samsung Official Store in TikTok, Lazada and Shopee^[11].

From 9 July 2025, Wednesday, 10pm, consumers who pre-order the new Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE can enjoy the following promos when purchased together in a single transaction:

• 30% off Galaxy Buds3 Series^[12]
• 20% off Galaxy Watch Ultra, Galaxy Watch8 Series and/or Galaxy Ring1²,
• Additional 15% off Galaxy Tab S9^[13]
• Additional 10% off Galaxy Tab S10 Ultra | Tab S10+ | Tab S10 FE^[14]

Consumers can also enjoy the following promos on cases and accessories with pre-order of the new Galaxy Z Series:

• Up to 50% off Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE cases and accessories^[15]
• 30% off Galaxy Watch8 Series accessories^[16]

Valid from 9 July to 31 July 2025. While stocks last. Terms and conditions apply.

Easy Trade-in with Great Value                         

The Samsung Trade-in Programme^[17] makes it easier for consumers to own the all-new Galaxy ecosystem.

From 9 July to 31 July 2025, consumers who pre-order the Galaxy Z Fold7, Galaxy Z Flip7 or Galaxy Z Flip7 FE can get up to $1,175 savings with trade-in of existing device via Samsung Online Store and Samsung Shop App.

Consumers who pre-order the Galaxy Watch Ultra (2025) or Galaxy Watch8 Series can trade in their old eligible device can enjoy the following Enhanced Trade-in value, on top of the regular trade-in amount:

• Galaxy Watch Ultra: $100
• Galaxy Watch8 Classic: $80
• Galaxy Watch8: $60

For more information, please visit: https://www.samsung.com/sg/trade-in/

Cinch: Exclusive Subscription Partner

Consumers looking to own the latest Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE can consider a subscription of the device instead with Cinch. The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

From 9 July to 31 July 2025, consumers can subscribe to the latest Galaxy Z Fold7 256GB from as low as $96/month, on a 24-month subscription plan.

Consumers can visit http://samsung.cinch.sg/galaxy-z to learn more about Cinch subscription programme. Terms and conditions apply.

0% Instalment Payment Plan

Consumers can also enjoy an up to 36-month 0% instalment payment plan if they choose to pay with UOB and OCBC credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy Z Series, Galaxy Watch Ultra (2025) and Galaxy Watch8 Series^[18].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

^{[1] Storage upgrade (worth up to $180) is only applicable to customers who pre-order the new Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE (128GB upgrade to 256GB or 256GB upgrade to 512GB or 512GB upgrade to 1TB). For Galaxy Z Fold7 1TB (512GB upgrade to 1TB; worth $450), customers would need to pay an additional $270 for the upgrade.}

^{[2] Terms and conditions apply. Please check respective telecommunication operators’ websites for details.}

^{[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

^{[4] Limited to one-time for Samsung Care+ Screen Care (12-months) and two-time for Samsung Care+ Screen Care (24-months).}

^{[5] Out of Warranty repairs includes cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ Screen Care (12-months) and two times for Samsung Care+ Screen Care (24-months).}

^{[6] One time screen repair at $100 for cover screen or main screen (within Samsung Care+ coverage duration).}

^{[7] Only applicable for Samsung Care+ Screen Care 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.}

^{[8] One time complimentary screen protective film replacement (up to 2 times for 24-months).}

^{[9] Valid from 9 Jul 2025, 10:00 p.m. to 31 Jul 2025, 11:59 p.m. While stocks last.}

^{[10] Valid from 9 Jul 2025, 10:00 p.m. to 31 Jul 2025, 11:59 p.m. While stocks last; and only applicable for watch devices eligible for trade-in. Trade-in values: (a) are based on prevailing values on the date of trade-in; and (b) may vary depending on the condition of the relevant device(s).}

^{[11] Multi Buy Offer Promo on Samsung Official Store in TikTok, Lazada and Shopee only applicable for Galaxy Tab S9 and/or Galaxy Tab S10 Series}

^{[12] Not stackable with other promotions.}

^{[13] Consumers who purchase the Galaxy Tab S9 Series together with the latest Galaxy Z Series in a single transaction will still be entitled to existing promos.}

^{[14] Consumers who purchase the Galaxy Tab S10 Series together with the latest Galaxy Z Series in a single transaction will still be entitled to existing promos.}

^{[15]  Get 50% off the Galaxy Z Fold7 | Z Flip7 Clear Case, and 30% off other Galaxy Z Fold7 | Z Flip7 | Z Flip7 FE cases and accessories. Not stackable with other promotions.}

^{[16] Not stackable with other promotions.}

^{[17] Provided by CompAsia Pte Ltd as an independent third party. See www.samsung.com/sg/trade-in for the full list of eligible trade-in devices and their respective trade-in values. Trade-in value may vary, depending on the device condition. Samsung reserves the right to amend the list of eligible trade-in devices and their trade-in values at any time without prior notice.}

^{[18] Only applicable for purchase of more than $500.}

[Hands-free Galaxy AI] Galaxy AI on a larger screen allows for hands‑free actions, like gesture or voice‑driven search on the Galaxy Z Fold7

[Ultra‑Grade Camera] First Galaxy Z Fold smartphone that carries a 200MP wide-angle camera

[Launch Price] The Galaxy Z Fold7 starts from a recommended retail price of S$2,698 at launch

Samsung Electronics Co., Ltd. today announced Galaxy Z Fold7, a device that brings together the best of Galaxy design, camera functionality, and AI innovation in the thinnest and lightest Galaxy Z Fold to date. The Galaxy Z Fold7 delivers the premium performance and experience of an “Ultra” smartphone, while unlocking new levels of efficiency and productivity with a larger, more immersive display when unfolded. Together with the new One UI 8 as its foundation, it seamlessly integrates intelligent, multimodal agents optimised for the foldable form factor.

“We’ve redefined what a foldable can be with the Galaxy Z Fold7. We’ve made it super slim and light, but packed it with ultra-like features, including a 200MP camera that is found in our Galaxy S Ultra for users to capture every moment that matters in greater detail. When unfolded, the Galaxy Z Fold7 is a productivity powerhouse. The large screen allows users to do more, including the ability to do side-by-side photo editing, or to display Galaxy AI-generated results in different windows on the same screen. I am absolutely certain that users seeking an intuitive, sleek, large-screen smartphone will be thrilled with the possibilities Galaxy Z Fold7 can offer, while having peace of mind via security powered by Samsung Knox,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore.

 Ultra Sleek, Ultra Powerful

Thinnest, Lightest Galaxy Z Fold

The Galaxy Z Fold7 brings together the everyday portability and intuitive feel of a traditional smartphone with the enhanced power and flexibility of a larger, unfolded display – all in one device. With its ultra thin and light design and wider cover display, the Galaxy Z Fold7 delivers a seamless on-the-go experience that makes typing and browsing effortless when it is folded.

• At just 215 grams^[1], the Galaxy Z Fold7 is even lighter than Galaxy S25 Ultra.
• It is just 8.9 mm thick when folded and 4.2 mm thick when unfolded.^[2]
• The device comes with a 6.5-inch^[3] Dynamic AMOLED 2X cover display, a wider screen^[4] with a new 21:9 aspect ratio.

Most Expansive Screen on Galaxy Smartphone

When unfolded, the Galaxy Z Fold7 transforms into more than just a smartphone, revealing an expansive screen that opens up a new world of possibilities for editing, multitasking, immersive viewing and seamless interaction with Galaxy AI. The main display on Galaxy Z Fold7 is 11% larger than the previous generation, providing even more screen real estate for content editing and multitasking across multiple apps.

• The 8-inch^[5] Dynamic AMOLED 2X main display offers ultra-rich contrast, true blacks and vibrant detail that make everything pop — from movies to the different tabs open while multitasking.
• With Vision Booster and up to 2,600 nits of peak brightness, the Galaxy Z Fold7 stays brilliantly visible even in direct sunlight.

Sleek in Design, Tough in Performance

The Galaxy Z Fold7 is designed to be sleek and light, yet built tough to deliver long-lasting performance. From repeated folding to being tossed in a bag, it is engineered for everyday durability and built to last longer with a restructured hinge and foldable display.

• The Armor FlexHinge is thinner and lighter,^[6] thanks to an enhanced water droplet design and newly implemented multi-rail structure that reduce visible creasing and strengthen durability by evenly dispersing stress.
• The cover display is made with Corning® Gorilla® Glass Ceramic 2, a new glass ceramic that has crystals intricately embedded within its glass matrix.^[7] This secures the screen’s durability and crack deflection capabilities and delivers protection in a remarkably thin form factor.
• Advanced Armor Aluminum^[8] in the frame and hinge housing increases strength and hardness by 10%.
• The main display is restructured to be thinner and lighter – yet stronger. This was achieved by implementing the Titanium plate layer. Additionally, the Ultra-Thin Glass (UTG) was increased to be 50% thicker, making the display tougher.

The Most Powerful Processor Customised for Galaxy

Under the hood, the Galaxy Z Fold7 is powered by the Snapdragon® 8 Elite for Galaxy^[9] which is uniquely customised for Galaxy devices and makes on-device AI processing tasks – like real-time language translation and Generative Edit – faster and more seamless.

The Snapdragon® 8 Elite for Galaxy delivers a performance boost of 41% in NPU, 38% in CPU, and 26% of GPU^[10] compared to the previous generation. This fuels Galaxy Z Fold7’s ability to process more AI experiences on-device without compromise.

Ultra 200MP Camera

Ultra Detailed, Ultra Clear Photos^[11]

The Galaxy Z Fold7 now brings the best of the Galaxy’s pro-grade camera experience to a foldable, combining advanced hardware with intelligent processing for stunning outputs. Its high-resolution camera captures incredible detail, vibrant colour and rich texture, pulling users back into every moment. AI-enhanced imaging automatically optimises lighting, detail and realism to allow photos and videos to stay sharp and vivid, even in low light settings such as milestone dinners and late-night café scenes.

• Featuring the first 200MP wide-angle camera in the Galaxy Z Series, it captures 4x more detail, producing images that are 44% brighter^[12] compared to previous generation.
• The 10MP camera on the main display expands the frame, so when users unfold their phone, it’s easy to capture group selfies, valuable moments and more of the world in a single shot.
• Samsung’s next-generation ProVisual Engine processes images faster, enabling every photo and video to be more crisp, vibrant and full of detail.
• With Night Video, intelligent motion detection now separates moving subjects from still backgrounds to reduce noise.
• New to Galaxy Z Fold7 is 10-bit HDR, which provides more colour depth. The results are videos with richer colour, deeper contrast and more lifelike detail, no matter the time of day.

Creative Editing on Big Screen

The Galaxy Z Fold7 puts a pro-grade creative studio in users’ pocket with AI-powered tools optimised for its large display. Consumers can capture stunning photos and videos, and edit with ease after. From cleaning up clutter in product shots to removing background noise from café recordings, studio-quality enhancements can be done in a few easy steps. The intuitive and intelligent features on the Galaxy Z Fold7 make it effortless to transform photos and videos into pro-level content with no extra tools required.

• Shots look flawless with Photo Assist,^[13] which moves, erases or enlarges objects and adjusts angles and fills in backgrounds with AI-powered precision. Users can seize vibrant expressions, including pet profiles with Portrait Studio^[14], and refine their photos using Galaxy’s enhanced Generative Edit. The ability to seamlessly remove distractions and fill in backgrounds has made Generative Edit a fan favorite with new and smarter improvements. It offers proactive suggestions with the new Suggest Erases which automatically detects passers-by with the tap of a button.
• Side-by-Side Editing and Show Original enables real-time comparison of original images and edited versions on the large, unfolded screen, making it easier to decide what to modify and what to keep.
• Audio Eraser^[15] has also been enhanced to be more intelligent and convenient. There’s a new toggle in the Gallery app, and it now proactively detects and removes unwanted background noise like wind or traffic from video recordings.

Ultra AI Experience

The Next Era of Galaxy AI^[16] on the Large Screen

The Galaxy Z Fold7 harnesses the power of the foldable display to amplify the power and convenience of AI, delivering experiences that are instinctive, adaptive and effortlessly efficient. With the new One UI 8 that is context-aware and naturally responsive, consumers can look forward to a more intuitive and immersive way to interact with Galaxy AI with the Galaxy Z Fold7’s expansive screen.

• Designed as a true multimodal agent, One UI 8^[17] seamlessly combines large-screen multitasking with intelligent tools that understand what users type, say and even see. With an AI-powered camera and privacy built into every layer, Galaxy Z Fold7 becomes a smart and secure personal assistant, ready to help anytime, anywhere.
• Launching with the all-new One UI 8 on Android 16, Galaxy Z Fold7 debuts Samsung’s latest AI-powered platform on foldables, delivering the latest Android experience straight out of the box.
• Gemini Live^[18] is now enhanced with multimodal AI that understands what users see, say and do, making it possible to seamlessly type or speak contextual questions and get answers without having to toggle back and forth between apps. With screen sharing on Gemini Live and the Galaxy Z Fold7’s expansive screen, you can simply show Gemini what you are looking at on the screen or on camera, then ask questions to get instant insights.
• With Circle to Search^[19], gaming tips appear exactly when and where you need them. Just circle an item on screen and get instant results, tips or tactics in a floating view that ensures a smooth, uninterrupted experience.
• With Galaxy AI Optimised for Large Screens, Galaxy Z Fold7 delivers experiences that maximise the benefits of the expansive foldable display to boost productivity. AI Results View displays results from AI features in a separate Split View or in a Floating View, so the user’s original content remains unobstructed and visible. Users can be more efficient with Drag & Drop, where AI-generated content, including images and text, can be moved across from Multi Window. With tools like Drawing Assist^[20] or Writing Assist^[21], it’s easier than ever to move ideas and visuals, enabling a smoother creative process.

Future-Ready Mobile Security

As mobile experiences grow ever more intelligent and interconnected, Samsung continues to evolve the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-safe encryption.

One UI 8 brings enhanced privacy to personalised AI experiences with the new Knox Enhanced Encrypted Protection (KEEP^[22]). KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more.

With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi^[23]. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Local Availability

The Galaxy Z Fold7 will be available for pre-order in Singapore starting today, with general availability beginning 1 August 2025. The Galaxy Z Fold7 comes in^[24] Blue Shadow, Silver Shadow, Jetblack and an online exclusive Mint^[25] colour.

Consumers can also purchase the Samsung Care+ Screen Care^[26] which offers comprehensive coverage for accidental damage, repairs, and replacements for greater peace of mind.

Get expanded access to Google AI Pro^[27] and 2TB of cloud storage for 6 months at no cost with Galaxy Z Fold7.

For more information about the Galaxy Z Fold7, please visit: https://www.samsung.com/sg/smartphones/galaxy-z-fold7.

^{[1] Weight may vary by country or region.}

^{[2] The thickness of Galaxy Z Fold7 when unfolded does not include the frame of the Main Screen.}

^{[3] Measured diagonally, Galaxy Z Fold7’s Cover Screen size is 6.5-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.}

^{[4] Compared to previous Galaxy Z Fold series.}

^{[5] Measured diagonally, Galaxy Z Fold7’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.}

^{[6] Compared to previous Galaxy Z Fold series.}

^{[7] Corning® Gorilla® Glass Ceramic 2 is applied to the front of the device and Corning® Gorilla® Glass Victus® 2 is applied to the rear.}

^{[8] Advanced Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.}

^{[9] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.}

^{[10] AP performance improvements shown compared to Galaxy Z Fold6. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

^{[11] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.}

^{[12] Compared to previous Galaxy Z Fold series.}

^{[13] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[14] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[15] Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder, Call transcription. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.}

^{[16] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Different terms may apply for AI features provided by third parties.}

^{[17] Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.}

^{[18] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.}

^{[19] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.}

^{[20] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[21] Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.}

^{[23] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.}

^{[24] Colour availability may vary depending on country or carrier.}

^{[25] Exclusively available on Samsung.com}

^{[26] Terms and conditions apply. Samsung Care+ Screen Care coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ Screen Care promotion benefit, registration may be required. For detailed Samsung Care+ Screen Care information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/}

^{[27] Google AI Pro is a trademark of Google LLC. Google AI Pro and Gemini for Gmail, Doxs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.}