Samsung Electronics Co., Ltd. today hosted the Samsung Developer Conference Korea 2024 (SDC24 Korea), a virtual event that showcased the company’s latest software innovations and vision for the future.

Since 2014, Samsung Electronics has held this annual event to engage and collaborate with software developers, making SDC24 Korea the 11th iteration. This year’s conference highlighted research related to software embedded in products such as generative AI, software platforms, IoT, healthcare, communications and data. It also delved into the culture of open-source development.

During the keynote address, the company unveiled Samsung Gauss2, the second generation of its proprietary AI model, and highlighted its improved performance, efficiency and various application possibilities.

“Samsung Electronics is committed to developing cutting-edge software, including AI and data analytics, to enhance user experiences,” said Paul Kyungwhoon Cheun, President, CTO of the Device eXperience (DX) Division and Head of Samsung Research. “With three distinct models, Samsung Gauss2 is already boosting our internal productivity, and we plan to integrate it into products to deliver higher levels of convenience and personalisation.”

Samsung Gauss2: A Multimodal Language Model Catering to Diverse Needs

Samsung Gauss2 is the follow-up to the company’s internal generative AI model unveiled last year, and it offers improved performance and efficiency in simultaneously handling various data types as a multimodal model integrating language, code and images. It is available in three distinct models catered to different purposes: Compact, Balanced and Supreme.

The Compact model is a small-sized model specifically designed to work efficiently, even in limited computing environments. It delivers optimised performance for on-device usage by maximising the utilisation of the device’s computing resources. On the other hand, the Balanced model focuses on achieving balance between performance, speed, and efficiency, providing consistent performance across diverse tasks. Finally, the Supreme model aims for top-notch performance by leveraging Mixture of Experts technology^[1] atop the Balanced model, allowing significant reductions in computational costs during training and inference processes while maintaining high levels of both performance and efficiency.

Samsung Gauss2 supports 9 to 14 languages as well as various programming languages, depending on the model. Samsung has developed and incorporated its own stabilisation techniques for training large language models (LLMs) and designed a custom tokenizer^[2] to ensure maximum efficiency for these supported languages.

The Balanced and Supreme models offer equal or superior performance in key metrics such as generating responses in various languages including English and Korean, and coding capabilities compared to leading open-source generative AI models currently available. Additionally, their processing speed per hour is 1.5 to 3 times faster, enabling quicker AI response generation, reduced user wait times and more efficient task handling.

Customisable for Various Productivity Tasks and Product Development

Having an internal generative AI model allows easier customisation so that optimal performance can be achieved for specific goals and applications. Samsung Gauss is already being used in various tasks for Samsung’s employees, leveraging its customisable development capabilities.

With the power of Samsung Gauss, the in-house coding assistant ‘code.i’ assists the company’s software developers. Now upgraded to Samsung Gauss2, it is being utilised by business units within the Device eXperience (DX) Division and overseas research institutes.

Since its launch last December, the monthly usage of code.i has quadrupled, with about 60% of all software developers in the DX Division are now using it. Additionally, Samsung Gauss Portal is a conversational AI service powered by Samsung Gauss that assists employees within the DX Division as they handle various office tasks — such as document summarisation, translation and email composition. The service was expanded to overseas subsidiaries in April. In addition, starting from August, Samsung is using Samsung Gauss to call center staff to automatically categorise and summarise customer calls.

Moving forward, Samsung aims to continuously increase productivity within the company by applying Samsung Gauss2, to improve the performance of the code.i service, enhance the natural language question-and-answer function of the Samsung Gauss Portal, and support multi-modal functions like understanding tables and charts and creating image.

Moreover, under the AI vision of “AI for All,” Samsung will continue to expand the reach of its AI-based services across all product lines so that users can experience more convenient and enjoyable daily lives. And by integrating knowledge graph technology with AI, Samsung expects to provide even more enhanced personalisation services.

Presentations on Topics Including Software Platforms, IoT, Healthcare, Communications and Data

Following the announcement of Samsung Gauss2, there were presentations on the customer experience with Samsung’s platforms, which included relevant insights on the SmartThings experience and improvements to various software platforms.

Subsequently, 29 diverse technical sessions were conducted, including the following:

• The Future of Healthcare and Samsung’s Health Ecosystem Strategy
• SmartThings Customer VOC Experience Improvement with Generative AI
• i: Understanding Samsung Electronics’ AI Coding Assistant
• TV-based Lifestyle Content Hub To Enrich Your Everyday Experience
• AI Solution for Samsung Home Appliances Through AI Vision Technology and Data Utilisation

For more detailed information about SDC24 Korea, visit the official website (https://www.sdc-korea.com/).

^[1] An approach where only the most suitable expert models are selected and activated for specific tasks, allowing efficient performance enhancement through the conservation of necessary computational resources.

^[2] A tool that converts inputs such as letters into data formats that can be processed by computers.

Samsung Electronics Co., Ltd. today showcases its latest home appliance lineup at the press conference held in the global launch event, ‘Welcome to ‘BESPOKE AI’^[1], which takes place in three locations – Seoul, Paris, and New York City. Samsung shares its vision for how connectivity amongst them can improve the overall experience at home and how artificial intelligence (AI) enhances the performance of appliances.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the marathon of events by opening the media event at the Seoul ‘Welcome to BESPOKE AI’ by describing how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with AI applied. Especially with screens added to the refrigerator, induction range, and laundry machine, Bespoke appliances become a platform for entertainment, as well as an easy-to-access control hub for other connected Samsung appliances through SmartThings.

“Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

Bespoke AI Appliances Sync to Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. Also, the new AI Home, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.

The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate all the appliances that are connected and control them. When users are cooking in the kitchen and feel that the temperature is too hot, for instance, they could turn on the air conditioner in other rooms through the AI Home on the induction range^[2] without leaving the pots and pans unattended. While doing laundry, they could also start the robot vacuum cleaner in the living room from the AI Home on the washing machine, without having to make the journey back and forth. Also, users can receive calls coming to their phones through the AI Home, allowing them to answer timely while also continuing the housework they were doing. Moreover, the AI Home not only makes housework easier, but more enjoyable as well. Users can play their favorite songs, watch videos on the Internet app, or refer to recipes on the screen while they are cooking.

Considering how people have mobile phones with them most of the time, Mobile Smart Connect is a new feature that pushes an alert to the phone when it is at close range with registered appliances. The pop-up notification includes quick control menu to execute key functions for the appliance directly from the phone, so users no longer have to search the house, looking for the actual remote control^[3]. This eliminates even the few steps and clicks^[4] that were required to access same features in the SmartThings application.

At the BESPOKE AI event, Samsung also showcases the new feature ‘Calm Onboarding’, which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung account at Samsung.com on to the SmartThings app with the same account.

To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub^[5] became the first product in the industry to be verified to level ‘Diamond’ for its IoT security capabilities by UL Solutions, a leading global safety science company that evaluates hundreds of marketing claims each year. Other Family Hub models^[6] applying the same technology, and the Bespoke Jet Bot Combo AI have also achieved the same verification.

AI Expands Spectrum of Features to Samsung Home Appliances

The most distinctive difference between the three events, other than the location, is the product lineup unveiled during the respective press conferences, which reflects the actual appliances that will launch in each market.

The Seoul ‘BESPOKE AI’ event started off with the biggest lineup among the three locations with 14 new products including: the Bespoke French Door Refrigerator with AI Family Hub+, Bespoke Infinite Induction Line, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI, Bespoke Jet AI, Bespoke Cube Air Infinite Line, the new 2024 4-Door refrigerator incorporating peltier technology and more.

The 4-Door French Door Refrigerator with AI Family Hub^[7] is the primary control center for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub+^[8], which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experience, where users can view recommended recipes and play music and videos for kitchen entertainment. The 4-Door French Door Refrigerator with AI Family Hub comes with AI Vision Inside^[9] which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub display and can also be checked on the SmartThings app^[10].

Another key product is the Bespoke Jet Bot Combo AI, a robot vacuum and mop cleaner with AI-enhanced features including intelligent AI Recognition. The intelligent AI Recognition performs in different ways. The AI Object Recognition uses the AI Deep Neural Network (DNN) model and camera to recognize various objects^[11] including humans^[12], pets^[13], and hard-to-see items like thin phone cables and rugs or mats. The AI Floor Detect senses the type of floor to clean, and when carpets are detected, the robot vacuum decides whether to lift up its mop or to go and leave the mop at its station to avoid contaminating the carpet with its wet mop. It also comes with the Clean Station Steam+ which brings a range a features for automatically maintaining the device, such as emptying the dust bag, refilling the water tank, washing and intensively steam cleaning^[14] the mop. The Clean Station Steam+ even sprays high-temperature steam^[15] onto the mop’s surface, reducing 99.99% of harmful bacteria^[16].

As energy-saving is an important criteria in the European market, the Paris ‘BESPOKE AI^[17]’ event additionally introduced the new energy-efficient extra wide fridge freezer^[18] and the washer lineup. The extra wide fridge freezer has received “A” grade according to European energy standards thanks to Samsung’s new AI Inverter Compressor. The new washer lineup includes various models from A-10%, A-20% and even an A-40% extra energy saving model. Especially, the A-40% extra energy efficient model is equipped with Bubble Shot Technology, which saves water and cycle time by pumping up the water inside the drum and spraying it on to top of the clothes.

The Bespoke AI Laundry Combo, presented at both Seoul and NYC events, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash^[19]. With AI Opti Wash & Dry, the Bespoke AI Laundry Combo intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric^[20] and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through the report provided on the Smart Things App^[21].

A unique appliance introduced only at the New York event held in Samsung 837 was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV^[22] from the living room, or even from outside the home through Smart Things on their mobile phones. With this, users can even get a short time-lapse video clip^[23] with the highlight of the cooking process that they can share on social media.

Furthermore, Samsung is showcasing its vision of implementing generative AI to home appliances within this year. Especially, Bixby, Samsung’s voice assistant, will be a key in this. Generative AI will allow Bixby to go one step further from the current ability of being able to execute one order at a time, comprehending complex sentences and engage in natural conversations. First of all, it will be able to understand compound demands like “Turn on the air conditioner to Wind Free mode, and let me know how the weather is.” It can also retain context from previous interactions for continuity, so if the user instructs Bixby to turn off the air purifier and then add, “Oh, and the TV, too,” Bixby can assist both requests. Users will also be able to rely on Bixby to come up with solutions, simply saying “the living room feels humid”, and ask “what should I do with all the potatoes I bought yesterday?” Bixby will interpret these multi-layered tasks and respond naturally to users’ prompts.

Advancing the Future of Appliances

Samsung is not only dedicated to presenting a better home experience, but also committed to creating more innovative and efficient products. The event was especially meaningful in the context that it not only introduced the new product lineups and features Samsung is launching, but also announced globally how all Wi-Fi connected appliances including those that customers already own, can change.

Samsung continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the development of Smart Things. Users can enjoy new features even with old models, and more energy saving features with products that were already bought. Smart Forward^[24], announced for the first time at the event, is a service that provides newest features, security patches, and upgrades through regular software updates. Users will be able to check available update information and receive notifications from the SmartThings App^[25]. This ensures users with peace of mind and also contributes by reducing the frequency of appliance replacements.

SmartThings also continues to evolve, allowing users to save additionally on their energy usage after purchasing a product. Features such as Optimal Charging[26], for example, are added so users can strategically plan out their energy use. SmartThings Energy allows users to easily monitor and control the amount of energy consumed by the connected Samsung appliances. Samsung also plans to launch its new Samsung Rewards program in the near future, which will allow users to get stamps each day if they save a certain amount of energy using AI Energy mode. Accumulated stamps can be converted and used at Samsung.com, Samsung Galaxy store and other Samsung purchase platforms.

To make efforts more impactful, Samsung introduces collaborations it made to implement solutions resulting in tangible reductions of energy use, while also making lives more convenient for users. Through partnership with British Gas, linking SmartThings Energy’s Auto Demand Response feature with British Gas’s PeakSave, Samsung allows users to easily enjoy economic benefits through saving energy.

As a crucial player in the home appliance industry, Samsung revealed a goal to utilize next generation technologies for purposes beyond creating innovative products. It is about using engineering solutions that prolong product lifecycles, and reduce the frequency of replacements. Some of the methods introduced in the press conference include: Hybrid Cooling, newly incorporating the newly installed high-power ‘Peltier’ thermoelectric components in addition to the compressor resulting in improved cooling efficiency and performance, and low-maintenance filters for air purifiers obliterating the need for filter purchases or replacements.

Product safety is also an important factor that Samsung prioritize, and Samsung strive to achieve and expand certifications to prove its product liability across all appliance categories, including reduced fire risk (RFR) certification for new products. This will assure that the certified appliances^[27] are designed to effectively prevent fire incidents caused by the product.

At the end of the event, Samsung also revealed that it is collaborating with Disney and Pixar’s “Inside Out 2” (coming to theaters June 14^th[28]), to communicate the features of new Bespoke AI Laundry Combo. A new co-branded teaser video was shown that featured Inside Out 2 clips and showcased how, with the new washing machine, you can take the stressful emotions out of laundry with AI Bubble.’

^[1] AI based features available on select appliances

^[2] Available in the US

^[3] Available for the Jet Bot Combo AI

^[4] Users can set ‘Show on Lock screen’, or check through the quick panel on Samsung Galaxy phones

^[5] This is global name, naming is different by region. (North America) Bespoke 4-Door Flex Refrigerator with AI Family Hub+, (Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub+

^[6] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea

^[7] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food

^[8] (North America, Latin America) AI Family Hub+, 32”, (Europe) AI Family Hub, 21.5”

^[9] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

^[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices.

^[11] Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioner (stand type), refrigerator, BESPOKE (refrigerator/dishwasher), TV, washing machine/dryer, air purifier, AirDresser, sofa, bed, bookshelf, table, pet excrement, electrical cable, towel/socks, cup, glass, bottle, bowl, vase, floor mat, rug, coat rack, shoes, pedestal, scales, power extension, furniture with a crossbar, furniture legs, wheeled chair, pet fur ball, smartphone cable, stain, bathroom, door step, and doorway. A Wi-Fi connection and Samsung account are required

^[12] It only recognizes a human presence based on generic visual indicators, and cannot identify individual people. The recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required

^[13] Only dogs and cats can be recognized. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. A Wi-Fi connection and Samsung account are required. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment

^[14] After cleaning, the station washes the mop pads with water and steam ranging from 50 to 60°C, and after that sprays high temperature steam measured 100°C

^[15] The measured temperature of the steam is 100°C

^[16] Based on testing by Intertek. Using the Wash the Mop cycle eliminates 99.99% of Staphylococcus aureus, Escherichia coli, and Pseudomonas aeruginosa. Not supported in the USA. Results may vary depending on the actual usage conditions.

^[17] AI based features available on select appliances

^[18] Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more

^[19] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

^[20] To prevent wear, wash like fabrics together. Based on AI-based algorithm

^[21] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[22] Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video

^[23] A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video

^[24] Update period and applicable features may vary by region and model

^[25] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

^[26] Available on VR7M*97**** only

^[27] Available on Bespoke AI Laundry Combo only

^[28] In the United States. Release date varies by country

Until now.

With the advent of the Samsung Galaxy S24 series, Samsung continues its leading camera innovation to make these limitations a thing of the past for Galaxy users. Thanks to Galaxy’s ProVisual Engine—a suite of AI-powered tools—photographers can maximize their creative freedom every step of the way, from shot to setup to backend editing. Fueled by enhanced NPU performance and bolstered by an extensive library of more than 400 million image datasets, the Galaxy S24 series ensures you can snap the best shot every time, no matter your experience level.

Never Miss a Moment, Regardless of Capture Mode

With Galaxy S24 series, gone is the need to tinker with camera modes or look for the best settings to capture a great shot:

• First up, the Quad Tele System ensures you get optical quality zoom at 2x, 3x, 5x, 10x and every step in between. This feature allows you to effortlessly capture every detail of a performance, wedding or even graduation ceremony, no matter how far away you’re sitting.

• Nighttime is often a memory-making time with friends and family, , but dim lighting conditions can make capturing these moments a challenge. Galaxy S24 Ultra’s powerful Nightography capabilities mitigate this very struggle even from a distance. Compared to the previous model, its sensor has nearly doubled in size from 0.08 square inches to approximately 0.16 square inches, helping Galaxy S24 Ultra capture even more precise details. It also has bigger pixels – nearly 60% larger with a length of 1.4μm on each side of the pixel at 5x zoom^[1]. Combined with enhanced AI ISP, this means the Galaxy S24 Ultra can capture more light and create brighter, less noisy images. What’s more, the photo shutter speed is 30% faster, and the telephoto camera’s optical image stabilization angle is wider. That means you’ll capture clearer images more quickly, even if your hands are a little shaky.
• Or maybe you’ve already captured your shot, but it’s not quite right. This is where Generative Edit^[2] takes the stage, harnessing generative AI to adjust objects and generate a perfectly blended background in their place. You can perfect the moment you captured, creating the ideal memory to look back on. Server-based Generative AI enables edits such as straightening and resizing, then harnesses in-painting and out-painting techniques to fill any gaps in the image. AI then determines the suitability of the results and handles any necessary post-processing.
  

Capture Expert-Level Results With Precision Tools

For amateur and expert photographers alike, Expert RAW enables the creation of professional-quality images. Using AI, Galaxy S24 features 24MP fusion, which combines images to get the most out of different resolutions. High resolution 50MP images provide more detail, while 12MP images provide multi-frame synthesis, which improves noise and dynamic range. Put together, they create the most incredible photo in any scenario. Add in HDR, which offers a more balanced range of brightness, color and contrast, and these tools let you edit like a pro to capture your best image yet.

Pro-Grade Editing for Amateurs and Experts Alike

Finally, for those wanting to take their photography chops to the next level, Enhance-X, Galaxy’s companion editing app, gives you even more creative control.

The latest version of Enhance-X arms you with a new feature: Camera Shift. Moments are fleeting, and sometimes you only have a second to take your shot which can leave the final result less compelling than you intended. Shooting from above can have the effect of making a subject seem smaller, while shooting from below can make it seem bigger or more powerful, and a straight-on angle makes a subject seem more relatable. Camera Shift lets you shift your photo’s perspective after you take your shot. Now you can focus on capturing the moment without worrying about having the perfect angle or camera position. Once you’ve taken your photo, Camera Shift lets you achieve the effect you want by using AI to adjust the angle and perspective.

^[1] Size comparison of the Galaxy S23 Ultra 10x and Galaxy S24 Ultra 5x’s sensor and pixel capabilities. Dimensions are measured to the nearest integer.

^[2] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.