Samsung Electronics has announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung Electronics recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened Artificial Intelligence (AI) competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung Electronics has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All”, Samsung Electronics consistently strives to make AI accessible to more customers worldwide.

This year, Samsung Electronics reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year, driving the democratisation of AI. In Consumer Electronics (CE), Samsung Electronics has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung Electronics has enhanced personalised AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung Electronics has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung Electronics continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung Electronics’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualised Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

• Leading the technical standardisation of 6G

• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung Electronics’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalised art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.

Samsung Electronics Co., Ltd. announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Company Recognised for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a more sustainable future.

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower users’ daily life.

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand, and with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9^th Gen V-NAND, Exynos SoC, high resolution image sensor, is proactively addressing server and on-device AI needs.

As for brand strategy, the company has been recognised for delivering consistent brand values and building authentic relationships with customers.

Additionally, Samsung focuses on implementing environmentally conscious activities and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with a focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics’ sustainability efforts as well as fostering a diverse corporate culture have also received positive evaluations.

Samsung’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
• Making the new Galaxy AI uplevelled by the unique Galaxy Z Fold6 and Z Flip6 foldable experience
• Strengthening leadership in the health AI with the release of the Galaxy Ring and new Galaxy Watch series

Networks

• Strengthening leadership in virtualised Radio Access Network (vRAN) and Open RAN
• Leading the technical standardisation of 6G
• Consistently innovating technologies to support various 5G use cases, including streaming and gaming
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in the TV and soundbar markets
• Consistently innovating with products like AI TVs, MICRO LED displays, and the Music Frame
• Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
• Positioning itself as a core gaming partner through various partnerships
• Strengthening security and privacy through Samsung Knox

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing customer-centered value and experience through Bespoke AI appliances
• Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
• Offering substantial benefits — such as energy efficiency through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor

• Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9^th Gen V-NAND as well as solidifying market leadership for the AI era
• Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimized for the development of autonomous vehicles
• Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognised for its credibility.

Samsung Electronics Co., Ltd. today was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.

Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
• The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
• The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
• Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Camera innovation of the Galaxy S23 series based on customers’ insights
• Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category
• Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners
• Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds
• The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

• Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN
• Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators
• Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

• Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED
• Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services
• Enhancing accessibility through Relumino Mode^[1] and RNIB(Royal National Institute for Blind People) partnerships

Home Appliances

• Maintaining global leadership in major home appliance categories such as refrigerators and washing machines
• Enhancing user experience throughout product life cycle based on customer insights
• Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.

Semiconductor

• Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership
• Strengthening partnerships in high growth areas such as AI and automotive
• Expanding Exynos applications into wearables and 5G
• Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers
• Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

^{[1] Relumino Mode: a viewing mode designed to augment the visual capabilities of those with low vision, highlighting specific parts of videos such as contrast, color and sharpness}