More than a Device – the Integral Role TVs play in a Household   

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

^[1] reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year^[2].

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research^[3] has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand^[4]. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen^[5] platform that comes with up to seven years^[6] of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era 

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode^[7] — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)}

_{^[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.}

_{^[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia}

_{^[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.}

_{^[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.}

_{^[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.}

The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. announced the addition of 15 new artworks from Tate Modern to Samsung Art Store. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko and Roy Lichtenstein — the first pop art artist to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works: Roy Lichtenstein’s “Whaam!” Henri Matisse’s “The Snail,” a must-see in the Tate Modern’s permanent collection; and Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket”.

Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratise access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. And with Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across the 2025 Samsung TV lineup — such as its QLED TVs and the award-winning The Frame and The Frame Pro — art from the world’s leading artists, museums and galleries is more accessible than ever.

As Samsung’s most advanced art TV yet, The Frame Pro features an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box^[1] makes installation seamless, enabling users to keep cables out of sight up to 30 feet away so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life and is fully customisable — from its bezels^[2] to its size — offering the perfect complement to any décor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit https://www.samsung.com/sg/tvs/art-tv/.

^{[1] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.}

^{[2] Bezels sold separately.}

These art pieces join over 2,500 artworks from world-renowned museums and galleries, including Louvre Museum, The Met, the Van Gogh Museum, the National Gallery Singapore, and many others. With the Frame TV’s matte display feature, the texture of the on-screen display provides a realistic art experience that turns art into a showpiece, bringing art galleries into your home.

The collection for Samsung Art Store is jointly curated by Samsung and NHB. The 10 artworks were selected as they are representative of the National Collection, which serves to connect the past, present, and future generations of Singaporeans, and deemed best to be displayed on a 4K display screen like the Frame TV.

The collection includes ‘The Esplanade from Scandal Point’, a painting by John Turnbull Thomson which depicts our National Monument the Padang as a centre of social life as far back as the 19^th century, and ‘View of Read Bridge at Clarke Quay’, a work by pioneer water-colourist Lim Cheng Hoe featuring the iconic Singapore River. Other notable historical works include ‘View of Raffles Place’ and ‘View from Government Hill’ – depicting Singapore in its early days – and ‘Bird on Fence’.

Ms Chang Hwee Nee, Chief Executive Officer, NHB, said: “Our National Collection tells the story of Singapore’s past and present, for our future. As the custodian of Singapore’s heritage, NHB aims to raise a greater awareness of, and deepen appreciation for, these national treasures. Our collaboration with Samsung introduces a new and additional touchpoint for Singaporeans to enjoy the National Collection through its Frame TVs. It is akin to having these beautiful masterpieces digitally displayed in our homes, which will hopefully inspire more to visit our museums to see them in real life.”

Dennis Jang, President, Samsung Singapore said: “We believe that art should not only inspire, but also inform and educate. With the introduction of the National Collection in the Art Store, our users will be able to appreciate art, and learn more about the history of Singapore. Such collaboration truly shows how technology can bring art and history to more individuals, and the significant role our Art Store plays to bring such monumental pieces to the homes of future generations.”

Samsung and NHB plan to explore expanding the collection in the Art Store, to create greater awareness of other artworks in the National Collection.

Bespoke Lifestyle Products that Elevate Every Lifestyle

This year, The Frame TV’s new Art Stream feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. The Art Mode also features thoughtful enhancements, including Pantone Validated certification where colour accuracy is ensured with artworks displayed. In addition, users can be ensured of lower energy usage with Art Mode as the picture frequency in 2024 Frame TV is reduced from 120Hz to 60Hz when the mode is active, resulting in 10% energy savings^[1].

The Frame TV features Pantone Validated certification where colour accuracy is ensured with artworks displayed.

For those who want an audio solution that complements The Frame, the new Music Frame seamlessly blends into the environment as a modern picture frame, allowing users to customisation options with their favourite photos, while serving as a sound device. When paired with Samsung 2024 TVs, the Music Frame users can play sound from both the TV and sound device – a unique feature called Q-Symphony. As a standalone speaker, the Music Frame pairs via Bluetooth with other devices such as a mobile phone.

The Music Frame also comes with special limited-edition Disney-themed designs.

In a collaboration with Disney, the Frame TV and Music Frame will have 4 special Disney-themed designs for the Frame bezel and Music Frame panel. This limited-edition bundle is available for purchase at the Samsung Online Store, Samsung Shop App, and major consumer electronics retailers.

For more information about the 2024 TV and sound systems line-up, please visit www.samsung.com/sg.

Annex of the 10 artworks from Singapore’s National Collection, available on Samsung Art Store

S/N	Caption	Image	Write-up
1	View of Singapore Harbour Chinese School c. 1850 Oil on canvas Accession No. 1997-00721 Collection of the National Museum of Singapore, National Heritage Board		This view of the Singapore waterfront is painted in the style of Chinese trade painting, a genre developed by Chinese artists painting treaty port scenes for the European market. Judging from the lack of accuracy of the buildings depicted, the unknown artist had probably never set foot in Singapore. However, the scene of shipping vessels in the foreground offers a richly detailed picture of Singapore’s bustling port. A British paddle steamer in the centre of the picture is flanked by French and American merchant sail ships, amid several Chinese-type junks from Siam. Smaller Malay boats are also depicted, including tongkang or bumboats lining the shore and perahu sailboats further out at sea.
2	Bird on Fence Zhao Shao’ang Dated 1951 Accession No. 2000-07884 Collection of Asian Civilisations Museum From the Xiang Xue Zhuang Collection in memory of Dr Tan Tsze Chor		The spirit of the Lingnan School spread beyond China and lived well into the post-war period as a result of Zhao Shao’ang’s efforts. Zhao showed great virtuosity in this bold composition. The gnarled surface of the pine tree is effectively conveyed through the variation of ink and strokes. His concern was to capture the play of light on the colours of the painted subject. White was rarely used in traditional Chinese paintings. Here, it was used to enhance the realistic effect to create varying tones and shades.
3	Singapore from the Rocky Point John Michael Houghton 1819 Grisaille on paper Accession No. 2012-00303-009 Collection of the National Museum of Singapore, National Heritage Board		Houghton was a midshipman on the survey ship, HMS Discovery. It was commanded by hydrographer Captain Daniel Ross, who successfully assisted Sir Stamford Raffles in the search for a new trading port near the entrance to the Strait of Malacca in 1819. An inscription below Houghton’s drawing reads, “This was the appearance of Singapore when they first landed to form a settlement.” This painting is thus possibly the earliest surviving view of Singapore and an eyewitness pictorial account of Raffles’ initial landing on the island on 28 January 1819.
4	The Esplanade from Scandal Point John Turnbull Thomson 1851 Oil on canvas Accession No. HP-0054 Collection of the National Museum of Singapore, National Heritage Board. Gift of Mrs. F. G. Hall-Jones		This painting by John Turnbull Thomson depicts the Padang (open square or field) or Esplanade as a centre of social life. At first glance, it may give the impression that Singapore was an idyllic multicultural society. However, the representation of Europeans on an elevated plane – on horseback or in horse-drawn carriages – while Asians are either standing or seated on the field, subtly suggests that it was the Europeans who held the authority in the settlement. From 1841 to 1853, Thomson served as the first government surveyor in Singapore. A self-trained artist, he produced a number of paintings which have become an important record of the early settlement.
5	View of Raffles Place A. I. Watson 1913–1914 Oil on canvas Accession No HP-0179 Collection of the National Museum of Singapore, National Heritage Board		This view of Raffles Place was painted by A. I. Watson, an artist based in Singapore between 1913 and 1914. Originally named Commercial Square, Raffles Place was home to trading houses, banks and shops. On the extreme right is the department store Robinson & Co. (with its sign partially obscured). The white building at the end of that row is John Little & Co.
6	View of Read Bridge at Clarke Quay Lim Cheng Hoe 1957 Watercolour on paper Accession No HP-0127 Collection of the National Museum of Singapore, National Heritage Board. © Lim Cheng Hoe Family		Lim Cheng Hoe, a pioneer water-colourist in Singapore, painted many renditions of the Singapore River. In this 1957 work, Lim juxtaposes boats and buildings and brings out the brilliant sunlight of a day scene at Read Bridge, named after William Henry Macleod Read (1819–1909). In the evenings, labourers and lightermen congregated there to listen to Teochew storytellers recount Chinese classic tales such as the Journey to the West or to catch up on the latest world news.
7	A nobleman on a composite horse accompanied by two mythical winged female figures 1780-1800 Accession No. 2015-00222 Collection of Asian Civilisations Museum		A nobleman and a winged Hindu apsara (celestial beauty or dancer) are seated on a fabulous composite horse made up of a numerous variety of tightly interlocking and overlapping animals, birds, and fish. The dancing figure that leads the horse is a peri, a supernatural being or fallen angel from the Persian tradition. The nobleman wears the distinctive flat Jaipur turban with top knot fashionable during the reign of Maharajah Pratap Singh (1778-1803). The iconography of the peri probably came from Lucknow, which had a considerable influence on Jaipur painting around 1800.
8	Singapore from the Roadstead c. 1850 Accession No. 2017-01161 Collection of the National Museum of Singapore, National Heritage Board		This is a mid-19th century view of Singapore from the sea by an unknown artist, with Telok Ayer basin on the left and the European town on the right, and Government Hill in the centre with the Governor’s bungalow and flagstaff visible. The view differs from other available views of Singapore. While other views tend to emphasise the busyness of the Singapore port, this view offers a more placid scene, perhaps in the early morning or end of the day. Birds are shown descending upon the waters on the left of the picture, while the only vessels illustrated are those of local origin – Malay sampans and perahus.
9	View of Singapore from the Governor’s Residence, 1839 Louis Le Breton 1839 Oil on canvas Accession No HP-0076 Collection of the National Museum of Singapore, National Heritage Board		This picturesque view of Singapore from the west side of Government Hill (renamed Fort Canning in 1859) overlooks the Singapore River towards Chinatown. It was painted by Louis Le Breton, the artist on board the Astrolabe. The ship’s expedition, led by Jules Dumont d’Urville, was an around-the-world affair that stopped by in Singapore for six days from 27 June 1839.
10	View from Government Hill Marianne James 17 November 1828 Watercolour with pencil, pen and ink on paper Accession No. 1992-00199 Collection of the National Museum of Singapore, National Heritage Board		This drawing shows a view from Government Hill (renamed Fort Canning in 1859) overlooking the entrance to the river and the bustling harbour. The Governor’s House can be seen on the extreme right, and on its left is the flagstaff that signalled the arrival of mail vessels. It was drawn by Marianne James, the wife of Bishop John Thomas James of Calcutta, during her stopover in Singapore in November 1828.

^[1] This feature applies to the 55’’ display and above.

Since partnering with Samsung Art Store in 2017, Wolf Ademeit has quickly become one of the platform’s most beloved photographers. Samsung Newsroom sat down with Wolf Ademeit to discuss the photographer’s distinct approach to animal photography, his commitment to authenticity and creativity and his collaboration with Samsung Art Store.

▲ Wolf Ademeit

Behind the Lens: An Exploration of Wolf Ademeit’s Approach to Animal Photography

Q: What attracted you to photography? Give us a brief overview of your journey as an artist.

I came across photography as a child. I started by capturing photo of my friends with my dad’s 6×6 camera. During lithography training, I worked with professional photographers and discovered monochrome photography – perhaps, this experience inspired me to pursue black-and-white photography.

My artistic style have not changed much throughout my career. The biggest evolution has been that I have started to take color photos for my “Art of Animals” series since I realized color is fundamental to fully capturing some animals.

Q: What influenced your interest in animal photography? What messages or emotions do you look to convey?

While my background is in portraits, I decided to visit a zoo when I was testing my 500mm lens. As I walked in, I saw a calendar that did not photograph the animals in the most favorable way. That is when the concept for my “Art of Animals” series was born – frankly, to publish a calendar of my own to do justice for those animals! My goal was to photograph zoo animals in an artistic way to highlight their elegance and beauty.

Q: How do you determine which animals to photograph?

That is more by chance. My pictures are not meant to be a documentary of these creatures. Instead, they demonstrate the animals artistically as individual creatures or species. It is important for me to capture their beauty, elegance and emotions.

I mostly look for dynamic animals before deciding whether the photo could be compelling, considering lighting, perspective and background. For example, when I photograph predatory cats such as cheetahs, I pay close attention to the setting because a chaotic background may camouflage the subject.

▲ Splash

Q: Are there any memorable experiences from your photography sessions?

I had a near-death experience with “Splash” when I attempted to photograph a polar bear shaking his fur dry when he got out of the water in his enclosure. Without thinking twice, I climbed a small wall behind me to get a better view.

Unfortunately, the safety glass was slippery, so I lost balance because of my heavy backpack and fell about five meters down a staircase that led to the basin where the polar bears were. Thankfully, I was able to hold onto some branches just in time, and the photo turned out as I had hoped.

Photography in the Digital Age: Wolf Ademeit’s Collaboration With Samsung Art Store

Q: As a long-term partner of Samsung Art Store, can you please tell us how this partnership has influenced or expanded your work and exposure?

The collaboration with Samsung Art Store was very professional from the beginning. I was pleased to see my photos from the “Art of Animals” series showcased on The Frame – which boosted my visibility and led to a considerable increase in the number of Art Store users.

As a photographer, I naturally want to present my work to a wider audience. With The Frame and Samsung Art Store, viewers can easily access high-quality art at home. There is a big difference between viewing a photo on a giant TV screen and on a desk monitor. The Frame’s matte display reduces reflections, delivering a more immersive experience for viewers just like real paper prints in a gallery.

Furthermore, most printing services only offer color options, resulting in black-and-white prints with color cast or gray-white prints with too little contrast. That is why I produce my own photos exclusively on real, chemically-developed Ilford photo paper – or use The Frame, which is just as reliable.

▲ Cheetah

Q: Among your artwork, “Cheetah” is particularly popular in the Art Store. Could you explain the inspiration behind this photo and why you think it resonates with viewers?

Animals cannot be directed. You can only hope that a situation unfolds as desired. In this picture, something nearby caught the cheetah’s attention. He jumped on the tree trunk and immediately went into hunting mode. “Cheetah” portrays both the tension and desire as well as the beauty and grace of predatory cat species. The cheetah’s expression is authentic and wonderfully visible.

Q: Out of all your photos in the Art Store, which three pieces best convey the characteristics of the subjects on The Frame? Please provide a brief explanation for each piece.

For artists, each piece of artwork is meaningful. “Bow,” “Three Wolves” and “True Love” are my favorite photos because high-quality monochrome images are difficult to find these days.

▲ Bow

“Bow” is one of my most beautiful photos. I like the graphic layout and the portrayal of the giraffe’s distinctive long neck. I saw the piece displayed on The Frame at a friend’s house a while ago, and it blew me away. An Ilford photo printed in the size of The Frame would probably be more expensive than the Frame itself.

▲ Three Wolves

“Three Wolves” is an action shot of three wolves. Only the wolf in front paused for me, but with a little luck, I caught all three at just the right moment. On The Frame, grayscale tones are displayed optimally and appear color neutral. Most reproductions on color printers fail to depict these hues as accurately.

▲ True Love

For “True Love,” I had to push my camera to its limit. While the elephants are in motion it made the shot difficult to capture, the intimate scene and playful touch between the two elephants convinced me to include it on the Art Store.

Exploring Creativity and Authenticity in Wolf Ademeit’s Photography

Q: Your portraits of animals offer a glimpse into the emotions and personalities of these creatures. How do you capture their subtle characteristics and emotions?

Photographing animals requires patience and concentration while the animals work their way into the positions I am envisioning. Unlike human models, you cannot move or instruct the creatures. I have to be ready to capture them at a moment’s notice since they will not stay in the same location. For “Vortex,” I visited the zoo repeatedly for many months until the zebra laid down in the exact position I wanted.

▲ Vortex

Time and perseverance allow me to capture each creature’s raw emotions. Animals show their feelings just like humans – but often, their expressions are much more unfiltered than ours. In some ways, I photograph animal portraits as I would human portraits.

Q: How have technological developments altered the way people engage with art?

Technology is rapidly changing how we view artwork. Photographers are constantly challenged to upgrade to the latest equipment, which may improve the technical quality but not the artistry of photos. Many of my Art Store pieces were taken with cameras that are rather outdated compared to current models. Today’s technological advancements allow anyone to take an aesthetic photo using a camera or mobile phone.

Q: Do you have any words of wisdom or advice for aspiring photographers who admire your work?

Personally, I look for a background in which the animal in the foreground will stand out. Then, I imagine what will happen next. For example, when the animal is lying down, I try to guess what direction it will move.

I have conducted several workshops on zoo photography – some of them for beginners using simple equipment. With a little guidance, these photographers took very good shots. In the end, it’s not the technique, but the creativity that makes the difference.

Wolf Ademeit’s photography will be featured in the August collection, “Top Ten Photographers,” on Samsung Art Store in celebration of Photography Month.

Visit Samsung Art Store in The Frame to see more of Wolf Ademeit’s stunning pieces.