The 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market and new form factors that ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our industry-leading lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor that fits them.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI, the M9 features AI Picture Optimiser, which analyses input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjust the display settings for the best visual experience.^[1] For gamers, the AI goes further by recognising the genre of the game being played and fine-tune the picture settings to deliver an optimal and immersive experience for every playstyle.^[2]

The M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality.^[3] By analysing input signals and existing image data, this feature delivers crystal-clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalised features enhance the hardware performance of the M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colours. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in any environment.

Samsung Odyssey Series: Two Industry Firsts With a 27” 4K OLED Gaming Monitor and an OLED Screen With a 500Hz Refresh Rate

The Odyssey gaming monitor series powers up industry-leading performance in new sizes with the 2025 Odyssey OLED G8 and G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world. The screen packs in 165 PPI (pixels per inch) with a refresh rate of 240Hz. The level of pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with less tear and flickering. VESA DisplayHDR True Black 400^[4] delivers rich darks without bloom or colour bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by reducing distracting reflections and glare.

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customisable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyse and convert 2D video into 3D.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

The 37” ViewFinity S8 (S80UD model) is the largest 16:9 4K monitor to date. Its screen is approximately  34%^[5] larger than the previous and is designed to maximise productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% colour gamut faithfully presenting colours on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the colour representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland^[6] for ‘Ergonomic Workspace Display,’ recognising its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified^[7] Intelligent Eye Care reduces fatigue in users’ eyes — even during prolonged use — by adjusting the colour temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM^[8] switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

^[1] AI Picture Optimiser is available only when the monitor is connected to a PC.

^[2] Support may vary depending on the game title.

^[3] AI Upscaling Pro works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).

^[4] VESA DisplayHDR True Black 400 certification is underway and expected to be finalised before the product launch date.

^[5] Screen size compared with the 2024 ViewFinity 32” model.

^[6] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[7] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[8] Keyboard, video, mouse.

Company maintains leadership in overall global gaming monitor market for fifth consecutive year, based on total revenue

Samsung Electronics Co., Ltd., a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model —  the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.

According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.^[1]

“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”

Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.^[2]

Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.

At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:

• The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG^[3])
• The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG)
• An updated Odyssey OLED G9 (G95SD

The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.^[4]

Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.

For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.

^[1] IDC Q4 2023 Worldwide Quarterly Gaming Tracker

^[2] IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.

^[3] Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.

^[4] The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.