Beyond technology, it is also important that a comprehensive security ecosystem is supported by allowing users granular choice on how they choose to protect their data, as well as working alongside like-minded partners to foster a safe digital environment.

Starting from 27 March 2026, the Samsung Galaxy Store in Singapore will implement Age Assurance measures, with users required to verify their age in order to access age-restricted apps and features. This is in line with IMDA’s guidelines to ensure younger users are protected and are only able to access content appropriate for their age. Samsung Electronics Singapore wholeheartedly supports this initiative, an important step to foster a safer digital environment for our younger users.

You can learn more about Samsung’s efforts in creating a trusted Galaxy experience in the infographic below.

Samsung Electronics has announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasises three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorised Execution Prevention (UEP): Validates digital signatures to prevent unauthorised actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices^[1].

_{^[1] Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward.}

Jerry Park leads Samsung’s global B2B mobile initiatives, overseeing enterprise-focused devices, platforms and services for business customers worldwide.

Today’s world is one of unprecedented innovation and rapidly evolving technology. It’s an era of endless possibilities, coupled with a new set of risks for security and privacy. At Samsung Electronics, we recognise that as we enter these uncharted territories, we must be prepared for potential threats that may arise. That’s why we stay deeply attuned to the ever-changing security landscape and champion a dynamic approach to enterprise security.

The cybersecurity threats of today affect everyone, from consumers to businesses. Enterprise device fleets must be resilient against attacks of all kinds — from suspicious URLs, insider employee threats and malware, to emerging risks associated with AI usage in the workplace, including prompt injection and sensitive data leaks. As a growing number of employees across industries — from corporate offices to the frontlines — use devices to access enterprise networks and resources, these threats not only present significant security risks but may also lead to a substantial financial toll on businesses.

Enterprise security incidents can arise across operations. However, the International Data Corporation (IDC)^[1] found that an overwhelming 70 percent of successful breaches originate from endpoints — the devices that connect to networks like phones, laptops and tablets. Unfortunately, in today’s security operations landscape, IT administrators have much less visibility into mobile devices compared to PCs and servers. With mobile devices now being the most common method of employee network access, this has to change. A systematic, comprehensive approach is critical to ensuring seamless mobile capabilities and uncompromising protection. At Samsung, we’re setting a new standard for mobile enterprise security by committing to a collaborative Zero Trust strategy for endpoints in partnership with market leaders.

Core Principles for Zero Trust Endpoint Security

Samsung’s legacy of innovation is built upon our deep understanding of users. We’re constantly listening to feedback from consumers and businesses, anticipating the evolution of mobile technology. This is what enables us to pioneer industry-first solutions for consumers and businesses alike. As the Head of the Global Mobile B2B Team, I’m especially proud of how we’ve led the way in critical areas that deliver value to enterprises across the board. From advancing hardware-backed device attestation and threat detection to fully embracing the security principles of Zero Trust, we are constantly striving to provide our customers with mobile devices and solutions that exceed their security requirements.

Zero Trust is a security framework that replaces implicit trust with explicit trust by continuously assessing security posture, risk and trust levels based on context. The current security solutions market is dominated by network-centric Zero Trust solutions that focus on securing access at the network edge. Unfortunately, this approach by itself neglects a critical blind spot: the endpoint. Endpoints have the largest attack surface and are the most challenging IT assets to protect against cyberattacks. In most cases, they are the most vulnerable points in an organisation’s IT ecosystem.

Zero Trust principles for endpoints, when realised correctly, ensure that access requests from endpoints are handled based on context that correlates with the device’s security posture and the user’s needs, and are continuously verified in real time. Although there is no definitive list of core principles behind Zero Trust endpoint protection, the following principles are the most commonly adopted:

• “Never trust, always verify” approach for devices: Devices should no longer be implicitly trusted just because they are within the network boundary. Instead, each device needs to prove its trustworthiness before being granted access.
• Continuous risk assessment and enforcement: Endpoint protection must be agile and ready to adapt to constantly changing risk conditions. This means continuously evaluating context — such as location, time of access and the device’s security posture — and dynamically adjusting security policies accordingly. Suspicious activity needs to be addressed through enforcement actions such as access restrictions or complete isolation.
• Restricted privileges and narrowly scoped access: Endpoints must enforce access control in real time based on context while ensuring privileges are granted dynamically with a narrow scope.
• Incorporation of user identity, device posture and behavioural signals: A Zero Trust-compliant solution needs to make granular and informed trust decisions to enforce tight access controls. To enable such decisions, Zero Trust’s continuous evaluation of context integrates user identity, device posture and behavioural signals.

While the Zero Trust security strategy is growing in adoption, Samsung is fully embracing it. By doing so, we are helping to protect the most vulnerable points in an organisation’s IT landscape. Risks related to endpoint security are constantly increasing as cloud-based applications, Bring Your Own Device (BYOD) programs and remote work prevail in the modern workplace environment. Samsung recognises the critical nature of this problem and is proactively addressing it in collaboration with partners.

Innovation and Collaboration for Security at Every Level

How does this work in practice? From the hardware level and all the way to the operating system and secure interface, Zero Trust security principles are built into the architecture of Samsung Galaxy devices, enhancing protection at every layer while intuitively integrating with a business’s existing security infrastructure. Together, these practices empower enterprises to administer proper threat detection and response securely and reliably.

At Samsung, we recognise that security is a collective effort. It is only through open collaboration with partners that we can bring the most advanced solutions to our customers. In my time at Samsung, we’ve made extensive strides in bringing forth versatile, optimised and secure solutions^[2] for enterprises of all kinds.

In 2024, we integrated Samsung Knox — our defence-grade, multilayer security management platform — with Cisco Secure Access, an innovative Security Service Edge solution. This collaboration delivers a secure and flexible employee access experience, enabling organisations to verify user identity, device posture and context before granting access.

We also have a strong partnership with Microsoft, defined by a shared vision of reimagining mobile device security for business customers. The first step of this strategic plan began in 2023, when we integrated Samsung Knox with Microsoft Intune, creating the industry’s first on-device mobile hardware-backed device attestation solution that works equally well on both company and personal devices. This solution is now enabled by default in all new Android App Protection Policies, empowering organisations to bolster the security posture of all Samsung devices in their fleet. In yet another step forward in our partnership with Microsoft, Samsung has become the industry’s first mobile manufacturer to offer a direct-to-security operations centre (SOC) connector. This was achieved through the integration of Knox Asset Intelligence^[3] and Microsoft Sentinel, a scalable, cloud-native security information and event management (SIEM) solution. This integration delivers unprecedented visibility into mobile security threats, providing centralised monitoring and protection across enterprise device fleets.

Working together with partners, Samsung is addressing key challenges in multiple areas — securing mobile devices, minimising damage from potential attacks and empowering employees to work efficiently and effectively without security concerns getting in their way.

Holistic Security for Enhanced Privacy

We’re constantly innovating, refining and developing Samsung Knox solutions in order to bring our customers enhanced control, greater transparency and better protection against cyber threats.

By embodying Zero Trust as a core pillar of Samsung Knox, every measure is being taken to help secure mobile devices and data. At the same time, Samsung is breaking new ground with first-to-market solutions by constantly keeping a pulse on the ever-changing threat landscape.

As threats become increasingly complex with AI and hyperconnectivity taking centre stage, security and privacy are more important now than ever before. Today’s business landscape is constantly being threatened by an increasing volume of cyberattacks that aim to exploit IT vulnerabilities, with mobile devices and other endpoints quickly becoming prime targets.

That’s why Samsung is working with market-leading companies to provide security solutions that work seamlessly with existing infrastructure, offering true end-to-end protection. These collaborative solutions are a testament to our commitment to not only adhere to industry standards but to also drive their continued development when it comes to Zero Trust endpoint security. This is just the beginning.

To learn more about Samsung Knox’s approach to mobile security, visit samsungknox.com.

_{^[1] The Hacker News, “10 Critical Endpoint Security Tips You Should Know,” April 26, 2024 (reporting IDC data)}

_{^[2] Cisco Secure Access, Microsoft Intune and Microsoft Sentinel are third-party solutions and paid offerings.}

_{^[3] Knox Asset Intelligence is a paid offering available through Knox Suite Plans.}

Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. And as phones become more tailored to our routines and preferences, concerns about privacy are only growing.

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on public transit without thinking twice about who might be watching.

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defences such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel — and it’s coming to Galaxy very soon. 

Samsung Electronics Singapore is now offering  Samsung Care+ Premium  for selected home appliances for holistic, total care for select home appliances and entertainment devices, covering TVs, air conditioners, washers/dryers, AirDresser garment care appliance, refrigerators, kitchen appliances and cleaning appliances.

Samsung Care+ Premium is an expansion to the existing Samsung Care+ programme that offers extended warranty support of up to five years (from 1 year with a basic warranty)^[1], as well as remote troubleshooting support for users should they face any issues.

More complete care with Samsung Care+ Premium for home appliances

Available in two plans tailored to fit homeowners’ requirements – Samsung Care+ Premium Smart and Expert – consumers can benefit from a flexible programme that provides comprehensive support, complimentary accessories^[2] to keep appliances running in tip-top shape, and up to 17 scheduled maintenance visits^[3] during the extended warranty period.

Users will also receive a personalised monthly home care report, offering homeowners a holistic view of usage patterns and energy consumption. This allows homeowners to make more informed decisions and allow them to find ways to defray rising energy costs.

This pairs perfectly with SmartThings, granting homeowners control of their connected home devices. And when combined with AI Energy Mode on supported appliances, it can result in energy savings of up to 70%^[4].

Most importantly, Samsung Care+ Premium offers homeowners bite-sized monthly repayment plans of up to 36 months, which reduces the burden of large upfront costs associated with new appliances purchases.

Find out more at https://www.samsung.com/sg/multistore/sg_eppfinancing/offers_epp/sc_premium/.

Even more protection for your home entertainment devices

Homeowners who purchase a new TV and opt for Samsung Care+ Premium (Smart) also enjoy extended warranty support and remote troubleshooting support against unexpected breakdowns.

In the event where a Samsung TV panel is accidentally damaged, users will be eligible for a one-time 15% discount on a new panel. In addition, users can seek a replacement for a remote control if it is faulty. TV owners are also eligible to a 20% off for their next soundbar purchase via the Samsung Online Store to complete their home entertainment setup.

Enhanced protection with Samsung Knox

To offer users a greater peace of mind, all Samsung AI-enabled devices are safeguarded with Samsung Knox^[5], a defence-grade security platform that safeguards every connection from external threats.

As more devices and appliances become interconnected and “talk” to each other, there is increased need to secure every connection against potential threats. Knox Matrix is a security solution that offers comprehensive support for connected devices and networks using private blockchain technology. For example, if a connected AI appliance is compromised due to a malicious app, Knox Matrix can detect the threat and isolate the connection, while informing users of the breach.

You can learn more about how Knox Matrix acts to protect connected home devices here.

All-new Samsung Care+ Premium Zone at Samsung Experience Store, VivoCity

To help users better understand Samsung Care+ Premium, Samsung will welcome a new space at its Samsung Experience Store at VivoCity to better showcase products covered under the programme. In addition to being able to view connected home appliances and entertainment devices, interested homeowners can also learn more about Samsung Care+ Premium and shop online-exclusive appliances in-store.

Customers can also bring home a limited edition Careby, the Samsung Care+ Premium companion^[6] when they visit the Samsung Experience Store at VivoCity.

To redeem, consumers can:

1. Visit the Samsung Experience Store at VivoCity and approach the staff.
2. Complete a simple form, follow @samsungsg on Instagram, and share this post.
3. Collect their item upon verification.

At a glance: Samsung Care+ Premium

For Home Appliances

For TV

Please refer to full T&Cs here.

For full details and coverage for respective appliances and devices under Samsung Care+ Premium and Samsung Care+, visit

• https://www.samsung.com/sg/offer/samsung-care-plus/appliances/
• https://www.samsung.com/sg/multistore/sg_eppfinancing/offers_epp/sc_premium/

_{^[1] Warranty periods and coverage vary across product categories and models. Please check detailed warranty terms for each product.}

_{^[2] Complimentary drum cleaning kit for select laundry care products, charcoal filter replacement for select cooking hoods or complimentary water filter replacement for select refrigerators}

_{^[3] From Year 3 onwards. Scheduled maintenance visits are spread across three years from Year 3 to 5. Number of scheduled maintenance vary for different products.}

_{^[4] Up to 15% in refrigerators, and up to 70% for washers and dryers}

_{^[5] Samsung Knox is applied to select devices launched in 2018 and later.}

_{^[6] While stocks last. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[7] Samsung Care+ Premium plans are available for purchase with new home appliances through the Samsung.com online store}

_{^[8] From Year 3 onwards. Scheduled maintenance visits are spread across three years from Year 3 to 5. Samsung Care+ Premium (Smart) is eligible for up to 4 scheduled maintenance visit. For more details visit https://www.samsung.com/sg/multistore/sg_eppfinancing/offers_epp/sc_premium/}

_{^[9] Air Conditioners are excluded and are covered under a 1-year warranty.}

_{^[10] From Year 3 onwards. Scheduled maintenance visits are spread across three years from Year 3 to 5. Samsung Care+ Premium (Expert) is eligible for up to 17 scheduled maintenance visits. For more details visit  https://www.samsung.com/sg/offer/samsung-care-plus/appliances/}

_{^[11] Complimentary drum cleaning kit for select laundry care products, charcoal filter replacement for select cooking hoods or complimentary water filter replacement for select refrigerators}

Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore and Jeffrey Hahn, President, Samsung Electronics Singapore at the Business Experience Studio

The studio houses built–for-business solutions from Samsung, including its professional display range, enterprise-ready Galaxy devices, as well as business solutions such as Samsung Knox, Samsung VXT and SmartThings Pro. It also features a wide variety of solutions, designed with various local solutions partners, for specific business and vertical use cases built on Samsung’s hardware and platforms.

“Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations,” said Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore.

Helping Singapore businesses ride the next wave of digitalisation

Today, more than nine in ten businesses in Singapore are operating with some level of digitalisation, but not all of them are unlocking optimal value from their technology investments.

The Business Experience Studio serves to demonstrate the breadth and depth of Samsung’s solutions for different verticals and business needs, and how it can unlock the value of a right technology partner for organisations.

Command and Control Centre features high-resolution commercial displays, integrated with Samsung’s VXT and SmartThings Pro solutions to help organisations achieve workflow optimisation and efficient energy management

The studio showcases an integrated deployment of Samsung hardware and solutions across ten different zones. It is powered by Samsung’s suite of business solutions, including Samsung Visual eXperience Transformation (VXT), SmartThings Pro, and Samsung Knox. Together, these proprietary business solutions from Samsung enable seamless integration and management of devices, solutions and services across enterprise environments. For example:

• Samsung Visual eXperience Transformation (VXT) is a cloud-based digital signage solution that enables seamless content creation and management across all Samsung displays.
• SmartThings Pro offers organisations a comprehensive platform to help in automation and monitoring through its intuitive dashboard facilitating effective device management, optimised for operations across residential, commercial, and public spaces such as schools. Visitors can monitor the status of smart connected devices with the studio including brand’s HVAC solutions, consumer and commercial displays.
• Cybersecurity is a business-critical issue that calls for integration across all functions and levels within an organisation. At Samsung, security is always top-of-mind, and never an afterthought. Samsung Knox is the brand’s commitment in delivering a security platform that works in real-time to protect and defend connected devices against evolving digital threats.

The studio also features the use of Samsung’s products for specific verticals and business scenarios:

• Creating immersive guest experiences with highly customisable commercial displays, including The Wall, digital and LED signages, and commercials TVs. For example, LED screens that can be configured into curved, L-shaped and for ceiling installation that are commonly seen in mixed-use developments, malls, and more.
• Custom solutions for hospitality and healthcare sectors, where Samsung display and mobile solutions can be personalised to enhance end-customer experience from point of stay to departure. Galaxy wearables are also introduced as step-down care solutions, to offer more holistic after-care experiences.
• Transforming retail with Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture and other partner solutions.
• Improved frontline communication and workflow with Samsung Rugged devices that are built to withstand harsh outdoor environments with IP68 & MIL-STD-810H ratings. With push-to-talk (PTT) capabilities on these rugged devices, end-users can stay connected and continue their workflows without interruption operating in unpredictable environments
• Smart classrooms where educators can better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets and Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how.
• Command and Control Centre setup, powered by Samsung’s business solutions and high-resolution business displays and the seamless video wall with narrow bezel measuring just 0.44 mm to enhance the overall productivity and decision-making abilities of backend teams.

The Business Experience Studio also showcases hardware solutions from Samsung designed to improve staff productivity and efficiencies, as well as to enhance overall guest experiences

Customers visiting the studio can also see a wide ecosystem of partner solutions in action, designed to demonstrate how Samsung’s solutions can be personalised and customised for specific business needs. For example, a “Tap on Glass” contactless payment solution on a Galaxy tablet  shows how the payment journey can be automated while eliminating the use of a separate POS or card terminals, hence improving operational efficiencies.

The Business Experience Studio will complement the efforts of Samsung Singapore’s Integrated Business Team, comprising over 20 sectoral leads, solution architects and consultants, who will work closely with customers to deliver innovative, relevant and practical solutions for their business operations.

A multi-disciplinary team with deep B2B, consumer and vertical experience, the group will work closely with public and private sector customers and partners to design and deploy Samsung and partner solutions aimed at transforming user and employee experiences, as well as improving overall efficiencies and business outputs. As a leading technology and OEM partner with a vast product portfolio, Samsung will offer end-to-end support to address customers’ evolving business needs with its innovative and sustainable product and partner ecosystem.

“The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and openness approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes,” added Mr Tan.

The Business Experience Studio is open for appointments via https://www.samsung.com/sg/business.

[Compartmentalised Security] Knox Enhanced Encrypted Protection (KEEP) offers a new layer of on-device security, offering to protect users’ most sensitive data through encryption and app-specific storage environments

[Layered Mobile Security] Secure Folder and KEEP work together to create multi-layered protection for Galaxy devices

The potential of AI is limitless, but to truly unlock the full potential of what it can do, user inputs that power personalised experiences are critical. AI needs to understand you — your preferences and your routines — to deliver a mobile experience that feels like a natural extension of your everyday life.

Intuitive, context-aware Galaxy AI features bring these personalised experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected.

To deliver a fully personalised experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalisation Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE)^[1] is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 Series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalised, unique experience.

Whether it’s Now Brief^[2] guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE safely processes your data on-device, you can enjoy all the benefits of deeply customised AI — without compromising privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP)^[3] — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also safeguards other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s Secure Folder,^[4] which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalisation and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay safe on your device, exactly where it belongs.

^{[1] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.}

^{[2] Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.}

^{[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Setting up a phone security password is required.}

^{[4] Secure Folder offers users a separate and protected area of their phone or tablet to store sensitive apps and data. It allows users to set up separate profiles which can duplicate your apps. Users can customise the Secure Folder app and set up their own lock type, including PIN, pattern, password and fingerprint. For enhanced security, Secure Folder users are also provided with an option to hide and encrypt the Secure Folder, which helps keep data safe from advanced cybersecurity threats. While hidden, the apps will stop working to keep your data safe. Once the Secure Folder is opened again, the encryption will be deactivated, and the apps will resume normal operation.}

[Device Security (Ecosystem)] Samsung Knox Matrix now proactively detects threats and signs out compromised devices across Galaxy ecosystem

[Future‑Proof Mobile Connectivity] Secure Wi‑Fi strengthens privacy with post‑quantum encryption, enhanced network protection against emerging threats

Samsung Electronics Co., Ltd. has announced a new set of security and privacy updates being rolled out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

Next-Generation Mobile Security for AI Personalisation

Samsung is introducing Knox Enhanced Encrypted Protection (KEEP),^[1] a new architecture designed to safeguard the next generation of personalised, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),^[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalised intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response with Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.^[3]

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,^[4] extending the trusted approach first introduced on the Galaxy S25 Series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework^[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realised, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymise device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform with Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defence by default, blocking unauthorised app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorised access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalised AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

^{[1] Available on Galaxy smartphones and tablets with One UI 8 or later. Setting up a phone security password is required.}

^{[2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.}

^{[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.}

^{[4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.}

^{[5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.}

Your Privacy, Secured is a series from Samsung on our extensive and integrated efforts in securing users’ experiences on our device offerings.  

In the age of AI, security should be prioritised as threats evolve and become more intelligent. This feature zooms into how Samsung protects users at the hardware level through Knox Vault, even as AI experiences like Galaxy AI become more integrated in everyday mobile experience.

Galaxy AI is built to understand what you need before you even ask — whether that’s suggesting a change in your routine or pulling up the right information at the right time.  

Audio Eraser,^[1]  for example, removes background noise from videos or voice recordings without the need for any cloud-based processing — so your personal information stays private. Call Transcript^[2] operates in the same way, keeping your calls organised while ensuring personal conversations stay private by remaining on-device. 

Such a level of personalisation can be incredibly helpful, but the more your phone knows and suggests, the more there is to protect.  

And because these highly tailored AI experiences rely heavily on personal data, Knox Vault plays a crucial role in keeping that information private and secure.  

There’s no Privacy without Strong Security

94% of Singapore consumers are concerned about AI’s impact on identity security^[3], which may open doors to potential security incidents. 

Samsung believes there is no privacy without strong security. Galaxy AI features, such as Audio Eraser and Call Transcript, are processed on-device, and do not use your data for training machine models. 

However, what many may not know is that every Galaxy device is protected from the chip up by a multi-layered approach, which includes on-device personalisation, user-controlled cloud processing, and ecosystem-wide protection through Samsung Knox Matrix. A holistic approach to securing data from chipset up is essential to safeguarding users’ data and privacy. 

At the core of this system is Samsung Knox Vault,  our hardware-based solution for your most sensitive information.   

Secured at the Hardware Level

Today, most mobile devices rely on software-defined parameters within the processor to guard sensitive data, but Galaxy devices go further with Knox Vault.  

Knox Vault is a hardware-level security solution that creates a physical barrier between your most private information and everything else. It works like a locked room inside your phone, with its own processor and memory. It pairs a secure processor with dedicated memory, isolating your passwords, PINs, biometrics, and cryptographic keys. These are the kinds of details you don’t want anyone else to access, and Knox Vault is built to make sure they stay secure. You don’t need to activate or manage it as it’s always on, working silently in the background, keeping your data safe while you get on with your day. 

This is particularly crucial in the age of AI as user concerns are expanding from traditional cybersecurity threats, like viruses and malware, to worries over leaking personal data, such as conversations with your AI assistant. And as AI becomes part of everyday tasks, the types of data that need protection are also expanding.  

For example, metadata from your most personal photos could easily give away personal information such as location; identifiers such as licence plates, and even subtle information,can be used to identify an individual. In the era of AI, such information (more commonly known as Personally Identifiable Information) needs to encrypted and stored in a safe location. These things aren’t just files — they are deeply connected to your daily life.  

Knox Vault helps mitigate these growing concerns by safely storing personal information in a secure, hardware-isolated environment designed to block both physical tampering and remote attacks ensuring your data can’t be accessed without your approval.  

As AI features become more deeply integrated into the user experience, it’s Galaxy’s promise that no matter how advanced your devices become, or how much AI evolves – your privacy is secured with Knox. 

^[1] Results may vary per video depending on sounds present in the video. Samsung account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed. 

^[2] Call Transcript feature requires Samsung account login. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed. 

^[3] Ping Identity’s 2024 Consumer Survey 

Samsung’s One UI 7  security update, which includes additional theft protection and anti-robbery features, is now available for Galaxy S25 Series, Galaxy S24 Series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Z Fold5, Galaxy Z Flip 5, Galaxy S23 Series and Galaxy S22 Series.

One major update is Theft Protection – a multi-layered suite of features developed to safeguard personal data, even in high-risk situations such as robbery.

Theft Protection builds on standard Android safeguards, which are effective in typical theft scenarios where the thief doesn’t know the user’s PIN. With One UI 7, Samsung goes further by introducing additional protections that address more advanced or high-risk threat scenarios, including cases where access credentials may have been exposed.

Galaxy users can now enable a range of new security measures, including Identity Check, an opt-in feature designed to offer stronger protection in complex theft scenarios. These features respond automatically and intelligently to suspicious activity, helping ensure that personal data remains secure and under the user’s control in these critical moments.

Existing and updated features in Theft Protection include:

• Theft Detection Lock: This uses machine learning to detect motions associated with theft such as snatching, and instantly locks the screen to prevent unauthorised access.
• Offline Device Lock: The screen gets automatically locked if the device is disconnected from the network for an extended period, ensuring protection even when the device is offline.
• Remote Lock: If the device has already been stolen, the user can lock it remotely using his/her phone number and a quick verification step. Remote Lock also allows users to regain control of their accounts and explore additional recovery options.

New Anti-Robbery features released on One UI 7 include:

• Identity Check: In unfamiliar locations, the Safe Places feature (accessible via Identity Check) requires biometric authentication for any changes to sensitive security settings, adding an additional layer of protection when a PIN may have been compromised.
• Security Delay: A key component of Identity Check, it triggers a one-hour waiting period if someone attempts to reset biometric data. This crucial buffer gives users time to lock the stolen phone from a connected device, such as a PC or tablet, before unauthorised access can occur.

These updated theft features are devices with One UI 7,  with future updates OS planned for even more Galaxy smartphones.

Further steps to take if your Samsung Galaxy device is lost or stolen

How to remotely lock your Samsung Galaxy device:

• Sign into Samsung Find using your Samsung account
• Select your phone on the left-hand side of the page, then choose Lost Mode in the device details section
• Create a PIN to unlock your phone if recovered, and enter it twice to confirm
• You will have the option to add an emergency contact and a custom message that will display on the locked screen (It’s recommended to skip this step to avoid sharing personal contact details)
• When you are ready, select the Lock button and verify your Samsung account to activate Lost mode
• If your device is recovered, you can unlock it using the PIN that was created when setting lost mode on your device

How to remotely delete data on your Samsung Galaxy device: 

• Visit the Samsung Find website
• Select the phone you want to erase and choose Erase Data
• Verify your Samsung account credentials
• Review the information provided and tap Erase to confirm

• All the data on your mobile, including Samsung Pay information, will be permanently deleted and cannot be recovered
• This will also reset your phone, meaning you won’t be able to locate and control it via Samsung Find
• Make sure to regularly back up your data to the cloud so you can restore it to a new device if needed

How to remotely change your Samsung and/or Google account passwords: 

• It is recommended to change the passwords for your Samsung and Google accounts (or whichever accounts are linked to your device) by signing in through their respective websites
• Once changed, you will be signed out of all connected devices, except the one you’re using
• This prevents unauthorized access to account-linked features and protects your personal information

How to track your Galaxy device:

If your device is turned on and connected to Wi-Fi or mobile data, its last known location will appear on a map

• Visit the Samsung Find website
• Sign in with the Samsung account associated with your device (or a guardian’s account)
• If multiple devices are linked to your account, they will all appear – select the one you want to locate
• You’ll see its current or last known location

Other remote features available with Samsung Find: 

• Ring: Make your device ring even if it’s set to silent or vibrate
• Extend battery life: Activate power-saving settings to keep your device on longer and improve the chances of recovery
• Track location: Enable real-time location tracking and your phone’s location will update every 15 minutes until tracking is stopped

Other ways to locate Galaxy devices

Find your phone using your Galaxy watch (WearOS 5 or higher):

• Swipe down from the top of your Galaxy Watch to open Quick settings
• Tap the Find My Phone icon
• Tap Start to begin the search – your phone’s ringtone will sound
• Once found, tap Stop on your watch or the X icon on your phone

Find your Galaxy Watch: 

• Open the Galaxy Wearable app on your phone
• Tap Find My Watch
• If connected via Bluetooth, tap Ring and Start
• Your watch will vibrate and play a sound (depending on model)
• Once found, tap the X icon on your watch or Stop on your phone

Find your Galaxy Buds: 

• Open the Galaxy Wearable app on your phone or tablet
• Tap Find My Earbuds
• Tap Start – your earbuds will begin beeping and gradually increase in volume for three minutes
• Once found, tap Stop

Using Google’s Find My Device:

• Google’s Find My Device is built into Android via Google Play Services
• You will need a Google account to use it
• With this tool, you can set a new password, make your device ring, display a message, lock and wipe your device, and more

Contact the authorities and your mobile network provider: 

• Once taken the steps above, report your lost or stolen device to the police
• Contact your mobile network provider to suspend your service, block the phone’s IMEI and consider logging out of your various accounts and locking down payment apps