Ever felt the need to escape the corporate world and log off from work? @All – who prioritise self-expression, creativity, and dynamism… We hear you!

It’s time for a #SamsungOnHoliday to escape the daily grind with the new ‘Out of Office’ collection for the Galaxy S24 Series. Take off into a holiday, every day, with the assortment of accessories – from phone cases, GripToks, Buds Cases, Keyrings and more. The ‘Out of Office’ collection also sees three exclusive range, designed in collaboration with well-loved lifestyle brands across Southeast Asia and Oceania – FINNS Beach Club, Sunnies Studios and The Paper Bunny.

FINNS Beach Club (Indonesia)

Sunnies Studios (Philippines)

The Paper Bunny (Singapore)

Stand out with Samsung’s “Out of Office” Collection

From 25 April 2024, the “Out of Office” accessories collection will be available for redemption exclusively at Samsung Experience Store at VivoCity.

• Purchase any Galaxy S24 Ultra/ S24+/ S24 phone case to receive a free ‘Out of Office’ phone case
• Purchase a Galaxy Buds2 Pro to receive a free ‘Out of Office’ Galaxy Buds case
• Take part in Samsung Live Space sessions to get free ‘Out of Office’ accessories while learning more about Galaxy AI features

Promotion valid from 25 Apr – 24 May. While stocks last. Designs will be given at random. T&Cs apply.

Looking for the full set of one of the exclusive collections? Head over to @samsungsg on Instagram to find out how you can stand a chance to win!

Stay tuned to Samsung x You for more ways you can get your hands on these accessories.

Celebrating all Samsung Members

Calling all Samsung Members: Participate in the #OOOReplyChallenge on Samsung Members and share your most creative OOO auto-reply with the help of Chat Assist on Galaxy AI and stand a chance to win an awesome Sunnies Studios OOO bundle!

Learn More and Clinch These Limited Edition Accessories Today!

Head to the Samsung x You landing page to explore the Out of Office collection, as well as more information on how to redeem these limited-edition accessories.

Don’t wait any longer! Express how your Galaxy devices help you express your OOO, on social / Samsung Members with the hashtag #SamsungOnHoliday!

Millennials and Gen Zs, collectively termed as Gen MZ, have had the unique experience of growing up in the digital era, making them adept at navigating digital ecosystems in their daily lives. This also means that they have unique perspectives and demands on technology. Seamless experiences, intuitive interfaces, and, most importantly, personalized relevance are all key.

For Gen MZ consumers, personalised must go beyond seeing their names on a screen, or having their initials engraved on the back of their smartphones or earbuds cases – it must be genuine, and meaningful. While they are more globalised than ever, Gen MZ are also hyper-aware of their local identities and cultures, and expect brands to both recognise and respect those nuances. According to our research which surveys consumers looking to own a premium smartphone, 79% of those who intend to personalise their phone cases prefer unique cases that are designed locally. Additionally, 8 in 10 of Gen MZs that were surveyed said that personalisation allows them to express their individuality^[1]. Thus, brands who understand local cultures and values can create a deeper connection with Gen MZ.

Innovation in Personalisation

Samsung has long been enabling our users to express their identity and personal preferences through our innovations, products, and services. The smartphone, a daily essential for Gen MZ, is a great showcase of how we have been driving personalisation at the intersection of technology and innovation by empowering our users with the ability to customise their Galaxy experience.

This is in line with what we have found in our research, which shows that personalisation is a key driver of interest among consumers looking to own a premium smartphone, and 85% of these consumers are likely to stay with a mobile brand that offers a wide range of personalised options¹. For consumers, it is not just about picking a smartphone design that is attractive, but also about being able to personalise their devices according to their needs and wants, whether with unique form factors such as our Galaxy Z foldables, the software and apps that elevate the devices from mere tools to essential lifestyle partner, or accessories that are canvases showcasing their colorful personalities and passion points.

Beyond mobile devices, consumers reflect their tastes in customisable home appliances, such as Samsung Lifestyle TVs and Bespoke refrigerators, and enrich their home experiences with the personalisation aspects that SmartThings brings to the table.

The Business Value of Personalisation

In a world where consumer behaviours are constantly shifting in real-time, influenced by factors like trending social media topics, viral challenges, peer recommendations, and global events, the celebration of individuality has a timeless appeal. This is why, at Samsung, we firmly believe in enabling our users to embrace who they truly are through our efforts in innovation and design, whether in the ability to personalise their devices from the outside and inside, or in how we can elevate the experience of tailoring our products to individual needs through our bespoke services.

This fuels our efforts around personalisation, and we are bringing it to the next level through the Samsung x You campaign. The campaign is our commitment as a company to continue championing personalisation across Southeast Asia and Oceania, starting first with our mobile devices including the latest Galaxy Z series, and eventually extending to our wider product portfolio.

Samsung x You campaign visuals

Anchored by a slew of collaborations with local artists and communities across the SEAO region, Samsung x You aims to help our users express their identity, and to champion local communities and cultures through the devices that they love. It is a call from us for everyone to be both globally conscious and locally relevant.

In line with the Samsung x You campaign, we launched an exclusive, The Breakfast Café Accessories Collection in SEAO. These limited-edition Galaxy Z Flip5 accessories feature both Samsung original designs and collaboration with local partners.

The Breakfast Café keychains and Galaxy Z Flip5 Bread Flipcase

Samsung x You will also progressively roll out throughout the region, through a series of hyperlocal campaigns with exciting in-market activities. We are collaborating with talented local artists and brands, offering customized accessories that leverage local elements and culture, curating user experiences such as for the latest Galaxy devices, and launching a new personalisation zone in our Samsung Experience Stores. At these personalisation zones, consumers get to customise their favourite products, including options to engrave, sticker or paint them, as well as purchase Galaxy devices that suit their individual styles.

Personalisation is the future

The case for personalisation in our region is clear, especially as Gen MZ consumers look to become an increasingly dominant market force in the years to come. Their expectations, rooted in their unique generational experiences, demand a shift in how we approach user experiences. Brands that can effectively marry personalisation with authenticity, flexibility, while considering privacy, will not only capture the hearts and minds of Gen MZ but will also pave the way for future success.

^{[1] Based on internal research conducted by Samsung’s Southeast Asia and Oceania (SEAO) Consumer and Market Insights team in July 2023. Consumers, aged 18 and above, and who indicated that they were intending to purchase a premium mobile in the next six months were surveyed. A total of 1,246 respondents were surveyed from the following markets: Singapore (309 respondents), Indonesia (318 respondents), Thailand (305 respondents) and Vietnam (314 respondents).}