In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.

Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event

“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited.

“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.

Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen

At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.

SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.

Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor

Metro worked with South Korea’s Habitant to create “Seven Chapters of Sleep”, a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.

The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.

Smarter retail operations with SmartThings Pro and MagicINFO

SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.

SmartThings Pro is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings^[1], with plans to expand the use of the platform across all supported devices across its three floors at Paragon.

SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances

Content for the large-form display can also be centrally managed via MagicINFO, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.

In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.

_{^[1] Up to 30% energy savings specific to energy usage for Samsung displays}

Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore and Jeffrey Hahn, President, Samsung Electronics Singapore at the Business Experience Studio

The studio houses built–for-business solutions from Samsung, including its professional display range, enterprise-ready Galaxy devices, as well as business solutions such as Samsung Knox, Samsung VXT and SmartThings Pro. It also features a wide variety of solutions, designed with various local solutions partners, for specific business and vertical use cases built on Samsung’s hardware and platforms.

“Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations,” said Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore.

Helping Singapore businesses ride the next wave of digitalisation

Today, more than nine in ten businesses in Singapore are operating with some level of digitalisation, but not all of them are unlocking optimal value from their technology investments.

The Business Experience Studio serves to demonstrate the breadth and depth of Samsung’s solutions for different verticals and business needs, and how it can unlock the value of a right technology partner for organisations.

Command and Control Centre features high-resolution commercial displays, integrated with Samsung’s VXT and SmartThings Pro solutions to help organisations achieve workflow optimisation and efficient energy management

The studio showcases an integrated deployment of Samsung hardware and solutions across ten different zones. It is powered by Samsung’s suite of business solutions, including Samsung Visual eXperience Transformation (VXT), SmartThings Pro, and Samsung Knox. Together, these proprietary business solutions from Samsung enable seamless integration and management of devices, solutions and services across enterprise environments. For example:

• Samsung Visual eXperience Transformation (VXT) is a cloud-based digital signage solution that enables seamless content creation and management across all Samsung displays.
• SmartThings Pro offers organisations a comprehensive platform to help in automation and monitoring through its intuitive dashboard facilitating effective device management, optimised for operations across residential, commercial, and public spaces such as schools. Visitors can monitor the status of smart connected devices with the studio including brand’s HVAC solutions, consumer and commercial displays.
• Cybersecurity is a business-critical issue that calls for integration across all functions and levels within an organisation. At Samsung, security is always top-of-mind, and never an afterthought. Samsung Knox is the brand’s commitment in delivering a security platform that works in real-time to protect and defend connected devices against evolving digital threats.

The studio also features the use of Samsung’s products for specific verticals and business scenarios:

• Creating immersive guest experiences with highly customisable commercial displays, including The Wall, digital and LED signages, and commercials TVs. For example, LED screens that can be configured into curved, L-shaped and for ceiling installation that are commonly seen in mixed-use developments, malls, and more.
• Custom solutions for hospitality and healthcare sectors, where Samsung display and mobile solutions can be personalised to enhance end-customer experience from point of stay to departure. Galaxy wearables are also introduced as step-down care solutions, to offer more holistic after-care experiences.
• Transforming retail with Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture and other partner solutions.
• Improved frontline communication and workflow with Samsung Rugged devices that are built to withstand harsh outdoor environments with IP68 & MIL-STD-810H ratings. With push-to-talk (PTT) capabilities on these rugged devices, end-users can stay connected and continue their workflows without interruption operating in unpredictable environments
• Smart classrooms where educators can better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets and Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how.
• Command and Control Centre setup, powered by Samsung’s business solutions and high-resolution business displays and the seamless video wall with narrow bezel measuring just 0.44 mm to enhance the overall productivity and decision-making abilities of backend teams.

The Business Experience Studio also showcases hardware solutions from Samsung designed to improve staff productivity and efficiencies, as well as to enhance overall guest experiences

Customers visiting the studio can also see a wide ecosystem of partner solutions in action, designed to demonstrate how Samsung’s solutions can be personalised and customised for specific business needs. For example, a “Tap on Glass” contactless payment solution on a Galaxy tablet  shows how the payment journey can be automated while eliminating the use of a separate POS or card terminals, hence improving operational efficiencies.

The Business Experience Studio will complement the efforts of Samsung Singapore’s Integrated Business Team, comprising over 20 sectoral leads, solution architects and consultants, who will work closely with customers to deliver innovative, relevant and practical solutions for their business operations.

A multi-disciplinary team with deep B2B, consumer and vertical experience, the group will work closely with public and private sector customers and partners to design and deploy Samsung and partner solutions aimed at transforming user and employee experiences, as well as improving overall efficiencies and business outputs. As a leading technology and OEM partner with a vast product portfolio, Samsung will offer end-to-end support to address customers’ evolving business needs with its innovative and sustainable product and partner ecosystem.

“The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and openness approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes,” added Mr Tan.

The Business Experience Studio is open for appointments via https://www.samsung.com/sg/business.

Samsung Electronics Co., Ltd., a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features, and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.

“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalisation at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customise their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and, the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”

Redefining Hotel Aesthetics With The Frame

Google Cast is a trademark of Google LLC.

Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)^[1] as a hotel TV, bringing stunning 4K QLED picture quality with vivid colors, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customise guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.

Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalisation.

As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalised and visually captivating experience for their guests.

Enhancing Guest Experiences With Google Cast for Seamless Streaming

Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast[2] for secure, seamless, in-room streaming. Guests will be able to      easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilising QR codes for instant pairing.

“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s senior director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalised access to their content wherever they are.”

The lineup also supports Apple AirPlay,^[3] allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.

Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay.

Streamlining Hotel Operations With a Connected Ecosystem

Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls, and personalised services, creating a more enjoyable and connected stay.

For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customisable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities, and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalise guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.

SmartThings Pro further strengthens IoT connectivity by enabling secure and centralised control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customisable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems.

^[1] The functionality of The Frame in the hotel TV lineup may vary from the consumer version.

[2] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above and iOS 14 and above. Availability may vary by device, software version, and region.

^[3] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14, and later versions. Availability may vary by device, software version, and region.