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		<title>SmartThings Pro &#8211; Samsung Newsroom Singapore</title>
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            <title>SmartThings Pro &#8211; Samsung Newsroom Singapore</title>
            <link>https://news.samsung.com/sg</link>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>How Samsung is Modernising Buildings with Intelligent HVAC Solutions across Southeast Asia and Oceania</title>
				<link>https://news.samsung.com/sg/samsung-hvac-modern-ai-cooling-for-buildings-southeast-asia?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 19 Oct 2026 19:32:57 +0000</pubDate>
						<category><![CDATA[B2B]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[Samsung b.IoT]]></category>
		<category><![CDATA[Samsung DVM S2]]></category>
		<category><![CDATA[SmartThings Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/4i8LtiL</guid>
									<description><![CDATA[A single DVM S2 outdoor unit can connect up to 64 indoor units, minimising the installation footprint, while with integrated Active AI the building’s operating]]></description>
																<content:encoded><![CDATA[<table>
<tbody>
<tr>
<td width="623">
<ul>
<li>A single DVM S2 outdoor unit can connect up to 64 indoor units, minimising the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.</li>
<li>Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a> — so one system can thread through an occupied building, with 10-plus indoor unit types<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a> to suit existing lobbies, guest rooms and open-plan floors, without major structural work.</li>
<li>Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customisable dashboard — so an entire estate runs from a single screen.</li>
</ul>
</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><img class="aligncenter size-medium wp-image-9507" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/10/PR_How-Samsung-is-Modernizing-Buildings-with-Intelligent-HVAC-Solutions_SEAO-Feature-Story-Thumbnail-Image-1-1000x546.jpg" alt="" width="1000" height="546" srcset="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/10/PR_How-Samsung-is-Modernizing-Buildings-with-Intelligent-HVAC-Solutions_SEAO-Feature-Story-Thumbnail-Image-1-1000x546.jpg 1000w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/10/PR_How-Samsung-is-Modernizing-Buildings-with-Intelligent-HVAC-Solutions_SEAO-Feature-Story-Thumbnail-Image-1-768x419.jpg 768w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/10/PR_How-Samsung-is-Modernizing-Buildings-with-Intelligent-HVAC-Solutions_SEAO-Feature-Story-Thumbnail-Image-1-1024x559.jpg 1024w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/10/PR_How-Samsung-is-Modernizing-Buildings-with-Intelligent-HVAC-Solutions_SEAO-Feature-Story-Thumbnail-Image-1.jpg 1440w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the <a href="https://www.iea.org/reports/the-future-of-cooling-in-southeast-asia" target="_blank" rel="noopener">fastest-growing use of energy in buildings</a> — and as electricity prices climb, these ageing properties grow more expensive to run every year.</p>
<p>&nbsp;</p>
<p>That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materialises fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?</p>
<p>&nbsp;</p>
<p>There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once.</p>
<p>&nbsp;</p>
<p>Samsung’s <strong>DVM S2, Samsung’s Variable Refrigerant Flow system </strong>connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while <strong>SmartThings Pro’s</strong> AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.</p>
<p>&nbsp;</p>
<h2><strong>AI-enabled HVAC management: the fastest route to energy savings</strong></h2>
<p>Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.</p>
<p><strong> </strong></p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/xuedZtYaU2E?si" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></div>
<p><em>Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centers</em></p>
<p>&nbsp;</p>
<p>Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centres — paired with energy-saving technology and integrated B2B controls. With customisable systems and end-to-end support from consultation through to maintenance, the hotel was modernised without the upheaval a full mechanical overhaul would have forced on a heritage structure.</p>
<p>&nbsp;</p>
<p>Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%<a href="#_ftn3" name="_ftnref3"><span><sup>[3]</sup></span></a>. Beyond hotels, a Bangkok office tower or a Sydney shopping centre can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.</p>
<p>&nbsp;</p>
<h2><strong>The rise of buildings that learn to optimise themselves</strong></h2>
<p>Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.</p>
<p>&nbsp;</p>
<p>The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.</p>
<p>&nbsp;</p>
<h2><strong>How connected ecosystems reduce operating and maintenance costs</strong></h2>
<p>The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary.</p>
<p>&nbsp;</p>
<p>Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.</p>
<p>&nbsp;</p>
<p>Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched.</p>
<p>&nbsp;</p>
<p>For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals.</p>
<p>&nbsp;</p>
<p>This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung&#8217;s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution &#8216;b.IoT&#8217; will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.</p>
<p>&nbsp;</p>
<h2><strong>The path forward runs through buildings we already have</strong></h2>
<p>It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.</p>
<p>&nbsp;</p>
<p>For building owners across Southeast Asia and Oceania, the question shifts from whether to modernise, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.</p>
<p>&nbsp;</p>
<table>
<tbody>
<tr>
<td width="623"><strong>Frequently Asked Questions</strong></p>
<p>&nbsp;</p>
<p><strong>Q. What is Samsung SmartThings Pro?</strong></p>
<p>Samsung SmartThings Pro is Samsung&#8217;s cloud-based B2B IoT platform for individual residential and hotel units, letting managers remotely check status, monitor multiple sites, and use energy-saving automation from a single dashboard.</p>
<p>&nbsp;</p>
<p><strong>Q. How many indoor units can one Samsung DVM S2 outdoor unit support?</strong></p>
<p>A single DVM S2 outdoor unit can connect up to 64 indoor units, reducing the amount of new equipment needed during a building retrofit.</p>
<p>&nbsp;</p>
<p><strong>Q. How can I learn more about Samsung’s integrated solutions?</strong></p>
<p>Find out more or arrange an appointment to visit Samsung Singapore Business Experience Studio (BES) to experience Samsung’s integrated solutions – SmartThings Pro, Samsung VXT and Samsung Knox – working together across real business scenarios <a href="https://www.samsung.com/sg/business/">here</a>.</p>
<p>&nbsp;</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><sub><a href="#_ftnref1" name="_ftn1"><sup>[1]</sup></a> Conditions apply.</sub></p>
<p><sub><a href="#_ftnref2" name="_ftn2"><sup>[2]</sup></a> Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h.</sub></p>
<p><sub><a href="#_ftnref3" name="_ftn3"><sup>[3]</sup></a> Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.</sub></p>
]]></content:encoded>
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					<item>
				<title>Metro Reimagines Multi-Sensory Retail Experience  Powered by Samsung</title>
				<link>https://news.samsung.com/sg/metro-reimagines-multi-sensory-retail-experience-powered-by-samsung?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 18 Mar 2026 00:24:49 +0000</pubDate>
						<category><![CDATA[B2B]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[LED screen]]></category>
		<category><![CDATA[MagicINFO]]></category>
		<category><![CDATA[SmartThings Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/4drzV9p</guid>
									<description><![CDATA[Samsung Electronics Singapore has signed a Memorandum of Understanding with Metro (Private) Limited to drive retail transformation for the departmental store’s]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Singapore has signed a Memorandum of Understanding with Metro (Private) Limited to drive retail transformation for the departmental store’s Paragon branch. Metro intends to leverage Samsung’s advanced technologies to support its ongoing retail transformation initiatives. This includes implementing large-format digital signage solutions and optimising operations using Samsung SmartThings Pro, an integrated business solution platform, alongside MagicINFO, a comprehensive content management system.</p>
<p>&nbsp;</p>
<p>In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.</p>
<p>&nbsp;</p>
<div id="attachment_8397" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-8397 size-full" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-x-Samsung-Mou-e1774839933124.jpg" alt="" width="1000" height="560" /><p class="wp-caption-text">Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event</p></div>
<p>&nbsp;</p>
<p>“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said <strong>Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited. </strong></p>
<p>&nbsp;</p>
<p>“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said <strong>Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.</strong></p>
<p>&nbsp;</p>
<h3><strong>Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen</strong></h3>
<p>At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.</p>
<p>&nbsp;</p>
<p>SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.</p>
<p>&nbsp;</p>
<div id="attachment_8390" style="width: 854px" class="wp-caption aligncenter"><img class="wp-image-8390 size-medium" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-IEA-Series-2-copy-844x563.jpg" alt="" width="844" height="563" srcset="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-IEA-Series-2-copy-844x563.jpg 844w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-IEA-Series-2-copy-768x512.jpg 768w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-IEA-Series-2-copy-1024x683.jpg 1024w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-IEA-Series-2-copy.jpg 1280w" sizes="(max-width: 844px) 100vw, 844px" /><p class="wp-caption-text">Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor</p></div>
<p>&nbsp;</p>
<p>Metro worked with South Korea’s Habitant to create “<em>Seven Chapters of Sleep”, </em>a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.</p>
<p>&nbsp;</p>
<p>The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.</p>
<p>&nbsp;</p>
<h3><strong>Smarter retail operations with SmartThings Pro and MagicINFO</strong></h3>
<p>SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.</p>
<p>&nbsp;</p>
<p><a href="https://partners.smartthings.com/smartthings-pro">SmartThings Pro</a> is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a>, with plans to expand the use of the platform across all supported devices across its three floors at Paragon.</p>
<p>&nbsp;</p>
<div id="attachment_8391" style="width: 854px" class="wp-caption aligncenter"><img class="wp-image-8391 size-medium" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-SmartThings-Pro-copy-844x563.jpg" alt="" width="844" height="563" srcset="https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-SmartThings-Pro-copy-844x563.jpg 844w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-SmartThings-Pro-copy-768x512.jpg 768w, https://img.global.news.samsung.com/sg/wp-content/uploads/2026/03/Metro-SLEEPLAB-Samsung-SmartThings-Pro-copy-1024x683.jpg 1024w" sizes="(max-width: 844px) 100vw, 844px" /><p class="wp-caption-text">SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances</p></div>
<p>&nbsp;</p>
<p>Content for the large-form display can also be centrally managed via <a href="https://www.samsung.com/us/business/solutions/digital-signage-solutions/magicinfo/">MagicINFO</a>, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.</p>
<p>&nbsp;</p>
<p>In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.</p>
<p>&nbsp;</p>
<table>
<tbody>
<tr>
<td width="601"><strong>Where to find SLEEPLAB</strong></p>
<p>Metro Paragon</p>
<p>290 Orchard Rd, #04-28 Paragon, Singapore 238859</p>
<p>Opens 10am – 9pm, daily</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><sub><a href="#_ftnref1" name="_ftn1"><span><sup>[1]</sup></span></a> Up to 30% energy savings specific to energy usage for Samsung displays</sub></p>
]]></content:encoded>
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				<title>Open for Business: Samsung Electronics Singapore Unveils Business Experience Studio</title>
				<link>https://news.samsung.com/sg/open-for-business-samsung-electronics-singapore-unveils-business-experience-studio?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 01 Aug 2025 16:33:45 +0000</pubDate>
						<category><![CDATA[B2B]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Business Experience Studio]]></category>
		<category><![CDATA[Samsung Knox]]></category>
		<category><![CDATA[SmartThings Pro]]></category>
		<category><![CDATA[VXT]]></category>
                <guid isPermaLink="false">https://bit.ly/3Hg0jW1</guid>
									<description><![CDATA[Samsung Electronics Singapore has unveiled its new Business Experience Studio, designed to help businesses unlock the potential of innovative technology]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Singapore has unveiled its new <strong>Business Experience Studio</strong>, designed to help businesses unlock the potential of innovative technology solutions from Samsung. The 2,150 square feet studio is designed to help customers envision how they can adopt cutting-edge Samsung solutions to address their specific verticals and business digitalisation needs.</p>
<p>&nbsp;</p>
<div id="attachment_7280" style="width: 6010px" class="wp-caption aligncenter"><img class="wp-image-7280 size-full" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/20250730-JLP-INFOM-SamsungBES-0234-Edit.jpg" alt="" width="6000" height="4000" srcset="https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/20250730-JLP-INFOM-SamsungBES-0234-Edit.jpg 6000w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/20250730-JLP-INFOM-SamsungBES-0234-Edit-845x563.jpg 845w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/20250730-JLP-INFOM-SamsungBES-0234-Edit-768x512.jpg 768w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/20250730-JLP-INFOM-SamsungBES-0234-Edit-1024x683.jpg 1024w" sizes="(max-width: 6000px) 100vw, 6000px" /><p class="wp-caption-text">Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore and Jeffrey Hahn, President, Samsung Electronics Singapore at the Business Experience Studio</p></div>
<p>&nbsp;</p>
<p>The studio houses built<strong>&#8211;</strong>for-business solutions from Samsung, including its professional display range, enterprise-ready Galaxy devices, as well as business solutions such as Samsung Knox, Samsung VXT and SmartThings Pro. It also features a wide variety of solutions, designed with various local solutions partners, for specific business and vertical use cases built on Samsung’s hardware and platforms.</p>
<p>&nbsp;</p>
<p>“Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations,” said <strong>Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore.</strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Helping Singapore businesses ride the next wave of digitalisation</h3>
<p>Today, <span><a href="https://www.hubspot.com/apac/resources/sg-business-growth-home">more than nine in ten businesses</a></span> in Singapore are operating with some level of digitalisation, but not all of them are unlocking optimal value from their technology investments.</p>
<p>&nbsp;</p>
<p>The <strong>Business Experience Studio</strong> serves to demonstrate the breadth and depth of Samsung’s solutions for different verticals and business needs, and how it can unlock the value of a right technology partner for organisations.</p>
<p>&nbsp;</p>
<div id="attachment_7283" style="width: 4010px" class="wp-caption aligncenter"><img class="wp-image-7283 size-full" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-12.44.19.jpeg" alt="" width="4000" height="2667" srcset="https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-12.44.19.jpeg 4000w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-12.44.19-844x563.jpeg 844w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-12.44.19-768x512.jpeg 768w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-12.44.19-1024x683.jpeg 1024w" sizes="(max-width: 4000px) 100vw, 4000px" /><p class="wp-caption-text">Command and Control Centre features high-resolution commercial displays, integrated with Samsung’s VXT and SmartThings Pro solutions to help organisations achieve workflow optimisation and efficient energy management</p></div>
<p>&nbsp;</p>
<p>The studio showcases an integrated deployment of Samsung hardware and solutions across ten different zones. It is powered by Samsung’s suite of business solutions, including <strong>Samsung Visual eXperience Transformation (VXT)</strong>, <strong>SmartThings Pro</strong>, and <strong>Samsung Knox. </strong>Together, these proprietary business solutions from Samsung enable seamless integration and management of devices, solutions and services across enterprise environments. For example:</p>
<p>&nbsp;</p>
<ul>
<li><span><a href="https://vxt.samsung.com/"><strong>Samsung Visual eXperience Transformation (VXT</strong></a></span><strong>)</strong> is a cloud-based digital signage solution that enables seamless content creation and management across all Samsung displays.</li>
<li><span><a href="https://partners.smartthings.com/smartthings-pro"><strong>SmartThings Pro</strong></a></span> offers organisations a comprehensive platform to help in automation and monitoring through its intuitive dashboard facilitating effective device management, optimised for operations across residential, commercial, and public spaces such as schools. Visitors can monitor the status of smart connected devices with the studio including brand’s HVAC solutions, consumer and commercial displays.</li>
<li>Cybersecurity is a business-critical issue that calls for integration across all functions and levels within an organisation. At Samsung, security is always top-of-mind, and never an afterthought. <strong>Samsung Knox</strong> is the brand’s commitment in delivering a security platform that works in real-time to protect and defend connected devices against evolving digital threats.</li>
</ul>
<p>&nbsp;</p>
<p>The studio also features the use of Samsung’s products for specific verticals and business scenarios:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Creating immersive guest experiences </strong>with highly customisable commercial display<strong>s,</strong> including The Wall, digital and LED signages, and commercials TVs. For example, LED screens that can be configured into curved, L-shaped and for ceiling installation that are commonly seen in mixed-use developments, malls, and more.</li>
<li><strong>Custom solutions for hospitality and healthcare sectors,</strong> where Samsung display and mobile solutions can be personalised to enhance end-customer experience from point of stay to departure. Galaxy wearables are also introduced as step-down care solutions, to offer more holistic after-care experiences.</li>
<li><strong>Transforming retail </strong>with Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including <span><a href="https://www.samsung.com/sg/business/smart-signage/kiosk/">Samsung Kiosk</a></span>, <span><a href="https://www.samsung.com/sg/business/smart-signage/others/color-e-paper-emdx-lh32emdibgbxxs/">Colour E-Paper EMDX</a></span>, <span><a href="https://www.samsungknox.com/en/solutions/it-solutions/knox-capture">Knox Capture</a></span> and other partner solutions.</li>
<li><strong>Improved frontline communication and workflow</strong> with Samsung Rugged devices that are built to withstand harsh outdoor environments with IP68 &amp; MIL-STD-810H ratings. With push-to-talk (PTT) capabilities on these rugged devices, end-users can stay connected and continue their workflows without interruption operating in unpredictable environments</li>
<li><strong>Smart classrooms </strong>where educators can better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets and Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how.</li>
<li><strong>Command and Control Centre setup, </strong>powered by Samsung’s business solutions and high-resolution business displays and the seamless video wall with narrow bezel measuring just 0.44 mm to enhance the overall productivity and decision-making abilities of backend teams.</li>
</ul>
<p>&nbsp;</p>
<div id="attachment_7284" style="width: 4010px" class="wp-caption aligncenter"><img class="wp-image-7284 size-full" src="https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-13.10.28.jpeg" alt="" width="4000" height="2667" srcset="https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-13.10.28.jpeg 4000w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-13.10.28-844x563.jpeg 844w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-13.10.28-768x512.jpeg 768w, https://img.global.news.samsung.com/sg/wp-content/uploads/2025/08/WhatsApp-Image-2025-08-01-at-13.10.28-1024x683.jpeg 1024w" sizes="(max-width: 4000px) 100vw, 4000px" /><p class="wp-caption-text">The Business Experience Studio also showcases hardware solutions from Samsung designed to improve staff productivity and efficiencies, as well as to enhance overall guest experiences</p></div>
<p>&nbsp;</p>
<p>Customers visiting the studio can also see <strong>a wide ecosystem of partner solutions </strong>in action, designed to demonstrate how Samsung’s solutions can be personalised and customised for specific business needs. For example, a <strong>“Tap on Glass” contactless payment solution</strong> <strong>on a Galaxy tablet</strong>  shows how the payment journey can be automated while eliminating the use of a separate POS or card terminals, hence improving operational efficiencies.</p>
<p>&nbsp;</p>
<p>The Business Experience Studio will complement the efforts of Samsung Singapore’s <strong>Integrated Business Team</strong>, comprising over 20 sectoral leads, solution architects and consultants, who will work closely with customers to deliver innovative, relevant and practical solutions for their business operations.</p>
<p>&nbsp;</p>
<p>A multi-disciplinary team with deep B2B, consumer and vertical experience, the group will work closely with public and private sector customers and partners to design and deploy Samsung and partner solutions aimed at transforming user and employee experiences, as well as improving overall efficiencies and business outputs. As a leading technology and OEM partner with a vast product portfolio, Samsung will offer end-to-end support to address customers’ evolving business needs with its innovative and sustainable product and partner ecosystem.</p>
<p>&nbsp;</p>
<p>“The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and openness approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes,” added Mr Tan.</p>
<p>&nbsp;</p>
<p>The Business Experience Studio is open for appointments via <a href="https://www.samsung.com/sg/business">https://www.samsung.com/sg/business</a>.</p>
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				<title>Samsung’s 2025 Hotel TV Lineup Brings Award-Winning The Frame and Google Cast to Hospitality, Redefining Luxury and Innovation</title>
				<link>https://news.samsung.com/sg/samsungs-2025-hotel-tv-lineup-brings-award-winning-the-frame-and-google-cast-to-hospitality-redefining-luxury-and-innovation?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 14 Feb 2025 11:38:07 +0000</pubDate>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[AirPlay]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Cast]]></category>
		<category><![CDATA[Samsung The Frame]]></category>
		<category><![CDATA[SmartThings Pro]]></category>
                <guid isPermaLink="false">https://bit.ly/3CCBcuw</guid>
									<description><![CDATA[&#160; Samsung Electronics Co., Ltd., a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-158662" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-The-Frame-2025-Hotel-TV-Lineup-with-Google-Cast_main1.jpg" alt="" width="1000" height="627" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd., a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features, and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.</p>
<p>&nbsp;</p>
<p>&#8220;Our 2025 hotel TV lineup is designed to elevate the guest experience with personalisation at its core,&#8221; said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. &#8220;Hotels can customise their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and, the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.&#8221;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Redefining Hotel Aesthetics With The Frame<br />
<strong><u><br />
</u></strong></h3>
<div id="attachment_158663" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-158663 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-The-Frame-2025-Hotel-TV-Lineup-with-Google-Cast_main2.jpg" alt="" width="1000" height="559" /><p class="wp-caption-text">Google Cast is a trademark of Google LLC.</p></div>
<p>&nbsp;</p>
<p>Samsung’s 2025 lineup introduces the award-winning <strong>The Frame (model name HL03F)</strong><a href="#_ftn1" name="_ftnref1"><sup>[1]</sup></a> as a hotel TV, bringing stunning 4K QLED picture quality with vivid colors, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customise guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.</p>
<p>&nbsp;</p>
<p>Combined with an Anti-Reflection <strong>Matte Display</strong> that limits light interference and a <strong>Slim-Fit Wall Mount</strong> that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalisation.</p>
<p>&nbsp;</p>
<p>As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalised and visually captivating experience for their guests.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Enhancing Guest Experiences With Google Cast for Seamless Streaming</h3>
<p><strong><u><br />
</u></strong>Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting <strong>Google Cast<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></strong> for secure, seamless, in-room streaming. Guests will be able to      easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilising QR codes for instant pairing.</p>
<p>&nbsp;</p>
<p>“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s senior director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalised access to their content wherever they are.”</p>
<p>&nbsp;</p>
<p>The lineup also supports <strong>Apple AirPlay</strong>,<a href="#_ftn3" name="_ftnref3"><sup>[3]</sup></a> allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.</p>
<p>&nbsp;</p>
<p>Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3>Streamlining Hotel Operations With a Connected Ecosystem</h3>
<p>&nbsp;</p>
<p>Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With <strong>Tizen 9.0</strong>, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls, and personalised services, creating a more enjoyable and connected stay.</p>
<p>&nbsp;</p>
<p>For hotel operators, <strong>LYNK Cloud</strong> offers a powerful cloud-based solution that combines customisable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities, and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalise guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.</p>
<p>&nbsp;</p>
<p><strong>SmartThings Pro</strong> further strengthens IoT connectivity by enabling secure and centralised control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customisable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><sup>[1]</sup></a> <em>The functionality of The Frame in the hotel TV lineup may vary from the consumer version.</em></p>
<p><a href="#_ftnref2" name="_ftn2">[2]</a> <em>Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above and iOS 14 and above. Availability may vary by device, software version, and region.</em></p>
<p><a href="#_ftnref3" name="_ftn3"><sup>[3]</sup></a> <em>AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14, and later versions. Availability may vary by device, software version, and region.</em></p>
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