The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. announced the addition of 15 new artworks from Tate Modern to Samsung Art Store. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko and Roy Lichtenstein — the first pop art artist to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works: Roy Lichtenstein’s “Whaam!” Henri Matisse’s “The Snail,” a must-see in the Tate Modern’s permanent collection; and Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket”.

Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratise access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. And with Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across the 2025 Samsung TV lineup — such as its QLED TVs and the award-winning The Frame and The Frame Pro — art from the world’s leading artists, museums and galleries is more accessible than ever.

As Samsung’s most advanced art TV yet, The Frame Pro features an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box^[1] makes installation seamless, enabling users to keep cables out of sight up to 30 feet away so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life and is fully customisable — from its bezels^[2] to its size — offering the perfect complement to any décor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit https://www.samsung.com/sg/tvs/art-tv/.

^{[1] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.}

^{[2] Bezels sold separately.}

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI^[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED, and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models^[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

^[1] Available features may vary by country and model.

^[2] Available models may vary by country.

Based on findings from Singapore respondents for Samsung’s 2023 SEAO TV Awareness Survey^[1], discover which of the five persona types^[2] you are when it comes to purchasing a new TV, and find out which Samsung TV best suits you!

^[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam. The survey measures an individual’s attitudes towards buying a new TV.

^[2] The survey measured an individual’s attitudes toward buying a new TV, and the persona types listed are not mutually exclusive.

These art pieces join over 2,500 artworks from world-renowned museums and galleries, including Louvre Museum, The Met, the Van Gogh Museum, the National Gallery Singapore, and many others. With the Frame TV’s matte display feature, the texture of the on-screen display provides a realistic art experience that turns art into a showpiece, bringing art galleries into your home.

The collection for Samsung Art Store is jointly curated by Samsung and NHB. The 10 artworks were selected as they are representative of the National Collection, which serves to connect the past, present, and future generations of Singaporeans, and deemed best to be displayed on a 4K display screen like the Frame TV.

The collection includes ‘The Esplanade from Scandal Point’, a painting by John Turnbull Thomson which depicts our National Monument the Padang as a centre of social life as far back as the 19^th century, and ‘View of Read Bridge at Clarke Quay’, a work by pioneer water-colourist Lim Cheng Hoe featuring the iconic Singapore River. Other notable historical works include ‘View of Raffles Place’ and ‘View from Government Hill’ – depicting Singapore in its early days – and ‘Bird on Fence’.

Ms Chang Hwee Nee, Chief Executive Officer, NHB, said: “Our National Collection tells the story of Singapore’s past and present, for our future. As the custodian of Singapore’s heritage, NHB aims to raise a greater awareness of, and deepen appreciation for, these national treasures. Our collaboration with Samsung introduces a new and additional touchpoint for Singaporeans to enjoy the National Collection through its Frame TVs. It is akin to having these beautiful masterpieces digitally displayed in our homes, which will hopefully inspire more to visit our museums to see them in real life.”

Dennis Jang, President, Samsung Singapore said: “We believe that art should not only inspire, but also inform and educate. With the introduction of the National Collection in the Art Store, our users will be able to appreciate art, and learn more about the history of Singapore. Such collaboration truly shows how technology can bring art and history to more individuals, and the significant role our Art Store plays to bring such monumental pieces to the homes of future generations.”

Samsung and NHB plan to explore expanding the collection in the Art Store, to create greater awareness of other artworks in the National Collection.

Bespoke Lifestyle Products that Elevate Every Lifestyle

This year, The Frame TV’s new Art Stream feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. The Art Mode also features thoughtful enhancements, including Pantone Validated certification where colour accuracy is ensured with artworks displayed. In addition, users can be ensured of lower energy usage with Art Mode as the picture frequency in 2024 Frame TV is reduced from 120Hz to 60Hz when the mode is active, resulting in 10% energy savings^[1].

The Frame TV features Pantone Validated certification where colour accuracy is ensured with artworks displayed.

For those who want an audio solution that complements The Frame, the new Music Frame seamlessly blends into the environment as a modern picture frame, allowing users to customisation options with their favourite photos, while serving as a sound device. When paired with Samsung 2024 TVs, the Music Frame users can play sound from both the TV and sound device – a unique feature called Q-Symphony. As a standalone speaker, the Music Frame pairs via Bluetooth with other devices such as a mobile phone.

The Music Frame also comes with special limited-edition Disney-themed designs.

In a collaboration with Disney, the Frame TV and Music Frame will have 4 special Disney-themed designs for the Frame bezel and Music Frame panel. This limited-edition bundle is available for purchase at the Samsung Online Store, Samsung Shop App, and major consumer electronics retailers.

For more information about the 2024 TV and sound systems line-up, please visit www.samsung.com/sg.

Annex of the 10 artworks from Singapore’s National Collection, available on Samsung Art Store

S/N	Caption	Image	Write-up
1	View of Singapore Harbour Chinese School c. 1850 Oil on canvas Accession No. 1997-00721 Collection of the National Museum of Singapore, National Heritage Board		This view of the Singapore waterfront is painted in the style of Chinese trade painting, a genre developed by Chinese artists painting treaty port scenes for the European market. Judging from the lack of accuracy of the buildings depicted, the unknown artist had probably never set foot in Singapore. However, the scene of shipping vessels in the foreground offers a richly detailed picture of Singapore’s bustling port. A British paddle steamer in the centre of the picture is flanked by French and American merchant sail ships, amid several Chinese-type junks from Siam. Smaller Malay boats are also depicted, including tongkang or bumboats lining the shore and perahu sailboats further out at sea.
2	Bird on Fence Zhao Shao’ang Dated 1951 Accession No. 2000-07884 Collection of Asian Civilisations Museum From the Xiang Xue Zhuang Collection in memory of Dr Tan Tsze Chor		The spirit of the Lingnan School spread beyond China and lived well into the post-war period as a result of Zhao Shao’ang’s efforts. Zhao showed great virtuosity in this bold composition. The gnarled surface of the pine tree is effectively conveyed through the variation of ink and strokes. His concern was to capture the play of light on the colours of the painted subject. White was rarely used in traditional Chinese paintings. Here, it was used to enhance the realistic effect to create varying tones and shades.
3	Singapore from the Rocky Point John Michael Houghton 1819 Grisaille on paper Accession No. 2012-00303-009 Collection of the National Museum of Singapore, National Heritage Board		Houghton was a midshipman on the survey ship, HMS Discovery. It was commanded by hydrographer Captain Daniel Ross, who successfully assisted Sir Stamford Raffles in the search for a new trading port near the entrance to the Strait of Malacca in 1819. An inscription below Houghton’s drawing reads, “This was the appearance of Singapore when they first landed to form a settlement.” This painting is thus possibly the earliest surviving view of Singapore and an eyewitness pictorial account of Raffles’ initial landing on the island on 28 January 1819.
4	The Esplanade from Scandal Point John Turnbull Thomson 1851 Oil on canvas Accession No. HP-0054 Collection of the National Museum of Singapore, National Heritage Board. Gift of Mrs. F. G. Hall-Jones		This painting by John Turnbull Thomson depicts the Padang (open square or field) or Esplanade as a centre of social life. At first glance, it may give the impression that Singapore was an idyllic multicultural society. However, the representation of Europeans on an elevated plane – on horseback or in horse-drawn carriages – while Asians are either standing or seated on the field, subtly suggests that it was the Europeans who held the authority in the settlement. From 1841 to 1853, Thomson served as the first government surveyor in Singapore. A self-trained artist, he produced a number of paintings which have become an important record of the early settlement.
5	View of Raffles Place A. I. Watson 1913–1914 Oil on canvas Accession No HP-0179 Collection of the National Museum of Singapore, National Heritage Board		This view of Raffles Place was painted by A. I. Watson, an artist based in Singapore between 1913 and 1914. Originally named Commercial Square, Raffles Place was home to trading houses, banks and shops. On the extreme right is the department store Robinson & Co. (with its sign partially obscured). The white building at the end of that row is John Little & Co.
6	View of Read Bridge at Clarke Quay Lim Cheng Hoe 1957 Watercolour on paper Accession No HP-0127 Collection of the National Museum of Singapore, National Heritage Board. © Lim Cheng Hoe Family		Lim Cheng Hoe, a pioneer water-colourist in Singapore, painted many renditions of the Singapore River. In this 1957 work, Lim juxtaposes boats and buildings and brings out the brilliant sunlight of a day scene at Read Bridge, named after William Henry Macleod Read (1819–1909). In the evenings, labourers and lightermen congregated there to listen to Teochew storytellers recount Chinese classic tales such as the Journey to the West or to catch up on the latest world news.
7	A nobleman on a composite horse accompanied by two mythical winged female figures 1780-1800 Accession No. 2015-00222 Collection of Asian Civilisations Museum		A nobleman and a winged Hindu apsara (celestial beauty or dancer) are seated on a fabulous composite horse made up of a numerous variety of tightly interlocking and overlapping animals, birds, and fish. The dancing figure that leads the horse is a peri, a supernatural being or fallen angel from the Persian tradition. The nobleman wears the distinctive flat Jaipur turban with top knot fashionable during the reign of Maharajah Pratap Singh (1778-1803). The iconography of the peri probably came from Lucknow, which had a considerable influence on Jaipur painting around 1800.
8	Singapore from the Roadstead c. 1850 Accession No. 2017-01161 Collection of the National Museum of Singapore, National Heritage Board		This is a mid-19th century view of Singapore from the sea by an unknown artist, with Telok Ayer basin on the left and the European town on the right, and Government Hill in the centre with the Governor’s bungalow and flagstaff visible. The view differs from other available views of Singapore. While other views tend to emphasise the busyness of the Singapore port, this view offers a more placid scene, perhaps in the early morning or end of the day. Birds are shown descending upon the waters on the left of the picture, while the only vessels illustrated are those of local origin – Malay sampans and perahus.
9	View of Singapore from the Governor’s Residence, 1839 Louis Le Breton 1839 Oil on canvas Accession No HP-0076 Collection of the National Museum of Singapore, National Heritage Board		This picturesque view of Singapore from the west side of Government Hill (renamed Fort Canning in 1859) overlooks the Singapore River towards Chinatown. It was painted by Louis Le Breton, the artist on board the Astrolabe. The ship’s expedition, led by Jules Dumont d’Urville, was an around-the-world affair that stopped by in Singapore for six days from 27 June 1839.
10	View from Government Hill Marianne James 17 November 1828 Watercolour with pencil, pen and ink on paper Accession No. 1992-00199 Collection of the National Museum of Singapore, National Heritage Board		This drawing shows a view from Government Hill (renamed Fort Canning in 1859) overlooking the entrance to the river and the bustling harbour. The Governor’s House can be seen on the extreme right, and on its left is the flagstaff that signalled the arrival of mail vessels. It was drawn by Marianne James, the wife of Bishop John Thomas James of Calcutta, during her stopover in Singapore in November 1828.

^[1] This feature applies to the 55’’ display and above.

Since partnering with Samsung Art Store in 2017, Wolf Ademeit has quickly become one of the platform’s most beloved photographers. Samsung Newsroom sat down with Wolf Ademeit to discuss the photographer’s distinct approach to animal photography, his commitment to authenticity and creativity and his collaboration with Samsung Art Store.

▲ Wolf Ademeit

Behind the Lens: An Exploration of Wolf Ademeit’s Approach to Animal Photography

Q: What attracted you to photography? Give us a brief overview of your journey as an artist.

I came across photography as a child. I started by capturing photo of my friends with my dad’s 6×6 camera. During lithography training, I worked with professional photographers and discovered monochrome photography – perhaps, this experience inspired me to pursue black-and-white photography.

My artistic style have not changed much throughout my career. The biggest evolution has been that I have started to take color photos for my “Art of Animals” series since I realized color is fundamental to fully capturing some animals.

Q: What influenced your interest in animal photography? What messages or emotions do you look to convey?

While my background is in portraits, I decided to visit a zoo when I was testing my 500mm lens. As I walked in, I saw a calendar that did not photograph the animals in the most favorable way. That is when the concept for my “Art of Animals” series was born – frankly, to publish a calendar of my own to do justice for those animals! My goal was to photograph zoo animals in an artistic way to highlight their elegance and beauty.

Q: How do you determine which animals to photograph?

That is more by chance. My pictures are not meant to be a documentary of these creatures. Instead, they demonstrate the animals artistically as individual creatures or species. It is important for me to capture their beauty, elegance and emotions.

I mostly look for dynamic animals before deciding whether the photo could be compelling, considering lighting, perspective and background. For example, when I photograph predatory cats such as cheetahs, I pay close attention to the setting because a chaotic background may camouflage the subject.

▲ Splash

Q: Are there any memorable experiences from your photography sessions?

I had a near-death experience with “Splash” when I attempted to photograph a polar bear shaking his fur dry when he got out of the water in his enclosure. Without thinking twice, I climbed a small wall behind me to get a better view.

Unfortunately, the safety glass was slippery, so I lost balance because of my heavy backpack and fell about five meters down a staircase that led to the basin where the polar bears were. Thankfully, I was able to hold onto some branches just in time, and the photo turned out as I had hoped.

Photography in the Digital Age: Wolf Ademeit’s Collaboration With Samsung Art Store

Q: As a long-term partner of Samsung Art Store, can you please tell us how this partnership has influenced or expanded your work and exposure?

The collaboration with Samsung Art Store was very professional from the beginning. I was pleased to see my photos from the “Art of Animals” series showcased on The Frame – which boosted my visibility and led to a considerable increase in the number of Art Store users.

As a photographer, I naturally want to present my work to a wider audience. With The Frame and Samsung Art Store, viewers can easily access high-quality art at home. There is a big difference between viewing a photo on a giant TV screen and on a desk monitor. The Frame’s matte display reduces reflections, delivering a more immersive experience for viewers just like real paper prints in a gallery.

Furthermore, most printing services only offer color options, resulting in black-and-white prints with color cast or gray-white prints with too little contrast. That is why I produce my own photos exclusively on real, chemically-developed Ilford photo paper – or use The Frame, which is just as reliable.

▲ Cheetah

Q: Among your artwork, “Cheetah” is particularly popular in the Art Store. Could you explain the inspiration behind this photo and why you think it resonates with viewers?

Animals cannot be directed. You can only hope that a situation unfolds as desired. In this picture, something nearby caught the cheetah’s attention. He jumped on the tree trunk and immediately went into hunting mode. “Cheetah” portrays both the tension and desire as well as the beauty and grace of predatory cat species. The cheetah’s expression is authentic and wonderfully visible.

Q: Out of all your photos in the Art Store, which three pieces best convey the characteristics of the subjects on The Frame? Please provide a brief explanation for each piece.

For artists, each piece of artwork is meaningful. “Bow,” “Three Wolves” and “True Love” are my favorite photos because high-quality monochrome images are difficult to find these days.

▲ Bow

“Bow” is one of my most beautiful photos. I like the graphic layout and the portrayal of the giraffe’s distinctive long neck. I saw the piece displayed on The Frame at a friend’s house a while ago, and it blew me away. An Ilford photo printed in the size of The Frame would probably be more expensive than the Frame itself.

▲ Three Wolves

“Three Wolves” is an action shot of three wolves. Only the wolf in front paused for me, but with a little luck, I caught all three at just the right moment. On The Frame, grayscale tones are displayed optimally and appear color neutral. Most reproductions on color printers fail to depict these hues as accurately.

▲ True Love

For “True Love,” I had to push my camera to its limit. While the elephants are in motion it made the shot difficult to capture, the intimate scene and playful touch between the two elephants convinced me to include it on the Art Store.

Exploring Creativity and Authenticity in Wolf Ademeit’s Photography

Q: Your portraits of animals offer a glimpse into the emotions and personalities of these creatures. How do you capture their subtle characteristics and emotions?

Photographing animals requires patience and concentration while the animals work their way into the positions I am envisioning. Unlike human models, you cannot move or instruct the creatures. I have to be ready to capture them at a moment’s notice since they will not stay in the same location. For “Vortex,” I visited the zoo repeatedly for many months until the zebra laid down in the exact position I wanted.

▲ Vortex

Time and perseverance allow me to capture each creature’s raw emotions. Animals show their feelings just like humans – but often, their expressions are much more unfiltered than ours. In some ways, I photograph animal portraits as I would human portraits.

Q: How have technological developments altered the way people engage with art?

Technology is rapidly changing how we view artwork. Photographers are constantly challenged to upgrade to the latest equipment, which may improve the technical quality but not the artistry of photos. Many of my Art Store pieces were taken with cameras that are rather outdated compared to current models. Today’s technological advancements allow anyone to take an aesthetic photo using a camera or mobile phone.

Q: Do you have any words of wisdom or advice for aspiring photographers who admire your work?

Personally, I look for a background in which the animal in the foreground will stand out. Then, I imagine what will happen next. For example, when the animal is lying down, I try to guess what direction it will move.

I have conducted several workshops on zoo photography – some of them for beginners using simple equipment. With a little guidance, these photographers took very good shots. In the end, it’s not the technique, but the creativity that makes the difference.

Wolf Ademeit’s photography will be featured in the August collection, “Top Ten Photographers,” on Samsung Art Store in celebration of Photography Month.

Visit Samsung Art Store in The Frame to see more of Wolf Ademeit’s stunning pieces.

Samsung Electronics Co., Ltd. today announced that its 2023 Neo QLED^[1] and Lifestyle TV^[2] lineups received the ‘Circadian Rhythm Display’ certification from Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. The certification underscores Samsung’s commitment to developing technology and products designed with consumers top of mind.

▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.

This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day, while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.

For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.

^{[1] For models Q70C and above}

^{[2] The Frame, The Serif and The Sero}

The artworks below were created in collaboration with the Special Designers of KIMUSTUDIO (KIMU), an organization breaking down societal barriers through content. The Special Designers are a team of designers with developmental disabilities who are working to create unique and captivating works of art for the world.

Now, their works of art can be seen on a variety of Samsung Electronics’ art platforms. Samsung and KIMUSTUDIO have come together to unveil a new, special project with the goal of bringing KIMU’s unique, aesthetic pieces and values to the daily lives of consumers. To find out more about the Drawing Diversity Project, Samsung Newsroom met with the project members and learned about the team and how this collaboration came together.

Samsung’s Art Platforms Make Art Accessible in Daily Life

Samsung is bringing art to users’ daily lives by incorporating art into its electronic products through its various art platforms. The platforms include the Samsung Art Store, which is an art subscription service for The Frame, Samsung’s lifestyle TV, Galaxy Themes, which allows users to customize the theme of their Galaxy devices, and Bespoke Atelier, an app that gives users the ability to view artwork on Samsung Family Hub refrigerators.

Art Platform Contents: Simply Consuming Art Expands the Value of D&I

“We thought long and hard about what Samsung’s consumers can do in their daily lives to join us in making a better future,” said Bora Kim from the Corporate Sustainability Center, who planned the Drawing Diversity Project. “We thought that if we can uphold the values of diversity and inclusion (D&I) in our products and services, then our consumers would be able to naturally participate in consuming and spreading these values,” she explained.

“At KIMUSTUDIO, all members complement each other and are placed in roles that utilize their talents and strengths,” said Yeonji Chee from the Corporate Sustainability Center when explaining how the cooperation with KIMUSTUDIO began. “KIMUSTUDIO does not provide one-sided help, but instead encourages everyone to accept the way they are and unleash their talent. Creating artwork in this way coincided with our vision to create a sustainable future through collaboration and mutual growth with various employees, partners and stakeholders.”

“When it comes to this collaboration, we can’t help but mention the quality of the artwork of KIMUSTUDIO,” Chee said. “First of all, we were mesmerized by the distinct works of art that are unique to KIMUSTUDIO. Not only did I personally like the bright colors and charming style of the artworks, but the quality of them was also outstanding and suitable to be presented to our consumers through Samsung’s art platforms,” Chee added.

“The artworks of KIMU break stereotypes that have previously created prejudice in art. They instead help us to provide new perspectives on the differences between people,” Kim said. “We wanted to share KIMU’s artworks, which integrate art and the values of D&I seamlessly, with consumers through Samsung’s products and services,” she said.

When consumers purchase the Special Designers’ artworks on Samsung’s art platforms, a portion of the proceeds are immediately shared with KIMU. In this way, consumers can participate both in promoting the values of D&I in their daily lives while appreciating the beautiful artworks of KIMU.

Sharing the Value of Diversity With the Broader World

KIMU’s artworks are created through a collaboration of many individuals. The Special Designers and other team members work together by utilizing their own unique, artistic talents, including sketching, coloring, design and more. A total of 16 KIMU designers worked together for Samsung’s Drawing Diversity Project.

However, displaying artwork through art platforms is different than displaying artwork in galleries, which was the platform KIMU was most familiar with. The role of the electronic devices that display the artwork and the characteristics of those products, such as where they are usually placed, had to be considered as well. Additionally, the project participants needed to consider how TVs, smartphones and refrigerators are utilized throughout viewers’ daily lives.

“We organized the different styles of artworks considering the unique features of Samsung’s art platforms, which allow artworks to be easily accessible in people’s daily lives,” said CEO of KIMUSTUDIO, Jang-won Nam. “How we create art has been diversified from our existing artworks and we’ve created new patterns, sceneries and artistic objects based on projects that we were working on. As a result, we’ve created artworks that are more artistic and present a new aura.”

The artworks that are usually square-shaped were adjusted according to the specific device sizes, and diverse, new patterns, designs and themes were created as well. Additionally, artwork displayed on refrigerators usually contains nature and animals, giving the impression that the kitchen and external space are connected and creating a more spacious vibe within the home.

“For Bespoke Atelier and the Art Store, we thought of artworks that would go well with the design elements, such as colors and forms that are unique to home appliances,” Hur said. “For Galaxy Themes, which users interact with on a daily basis on their smartphones, we focused on creating trendy colors or styles that suit users’ preferences.”

Although the platform for displaying artwork has changed, the project made an effort to maintain KIMU’s unique vibe. Special Designers Taegyu Lee and ByungHun Song participated in the project and elaborated on the process of creating artwork. “We tried to draw something we like in a unique way and that process was enjoyable,” the designers said.

“The part that makes me the happiest is that the platform for KIMU’s contents has expanded thanks to the collaboration with Samsung, a company that has consumers all over the world,” said Ran Hur, Manager of KIMU’s Bridge Team, who is in charge of hiring Special Designers for partnerships. “We hope KIMU’s artworks will be a positive influence and help KIMU move closer to its goal of breaking down barriers through content.”

Samsung’s Art Platforms Shed Light on the Value of D&I in Different Places

Three business divisions at Samsung participated in this collaborative project, making this collaboration a new challenge for KIMU.

“The direction and value sought by each platform were clear, so coming up with an optimal way to develop them was an enjoyable and valuable experience.” CEO Nam said.

The managers of each business division in charge of exhibiting KIMU’s artworks also explained their perspective on the project.

How Working Together To Create Content Breaks Down Barriers in the World

“KIMU, where the Special Designers and other team members all play an essential role in creating content, shows what D&I is all about,” Bora Kim said.

“With this project, I hope we can also consider the values of D&I and sustainability when planning other services,” said Chee. “I also hope we can continue to expand the diversity of the creators who provide content for Samsung’s various services, as well as its art platforms.”

The values of D&I are present in all of KIMU’s artworks. “This project with Samsung has been special and valuable to each of us,” CEO Nam said. “I’m overwhelmed with joy to have this opportunity to showcase the talents of our designers through their artwork, allowing the values of D&I to be communicated and recognized throughout the world. I hope the distinct aura and stories of KIMU will resonate well with the viewers through the art platforms.”

Ready for creativity and productivity anywhere

Give mum everything she needs on the Galaxy Tab S8, with the power to take her everywhere. Featuring a 11” LCD screen encased in an Armor Aluminum casing – the Galaxy Tab S8 balances impressive durability with a lightweight, slim design that can be brought along anywhere.

What’s more, the Galaxy Tab S8 helps keep your productivity and creativity level up while on-the-go. Write, sketch, doodle or draw all your wildest ideas into reality with the S Pen’s ultra-low latency. Switch to work mode in a snap and get ready to type away with the advanced 2-in-1 Book Cover. It attaches easily and provides an upright experience, instantly transforming the tablet into a ‘Laptop’.

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Keep the #OOTD fresh

For busy mums who are always dressed to impressed, the BESPOKE AirDresser is a great addition to her wardrobe with its elegant mirror finish that easily fits and complete the minimalist design of any room.

The BESPOKE AirDresser intelligently refresh and sanitise your clothes with the powerful JetSteam and JetAir system to eliminate 99.9% of bacteria, viruses and 100% of house dust mites¹. The built-in deodorising filter eliminates 99% of common odours that linger on clothes, preventing them from building up – including those caused by sweat, smoke, tobacco, food, roasting meat and other musty odours².

Caring for your clothes also become hassle-free and personalised with the intelligent AI Control – AI Pattern learns and memorises frequently used cycles³ and suggests these courses and settings; while the Auto Cycle Link⁴ recommends the most appropriate drying course once a wash cycle from your compatible washing machine ends.

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Mum On-the-go Mode

Meet the phone that makes everyday epic

For mums who are always on the move, introduce her to her next right-hand device that makes everyday epic. The Galaxy S22 5G helps make nights epic with nightography, featuring a pro-grade kit that fits in the palm of her hand. With improved Optical Image Stabilizer (OIS), the pro-grade camera also records clear, stable videos that stay smooth even on the move.

The Galaxy S22 5G is also equipped with the fastest chip ever on the Galaxy – whether it’s vlogging about her day, or simply scrolling through her feed, the 4nm processor makes for an incredibly smooth experience.

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RRP: $1,178 (128GB), $1,278 (256GB)

A helping hand at home

Artsy Mum Mode

Turning your home into a museum

If mum is an art fanatic, The Frame (2022) will not disappoint. It is made of the all-new matte display which reduces reflections on the screen, allowing you to enjoy textures of art as is without compromising on the quality of a QLED TV. What’s more, it features an elegant, modern design that blends flawlessly to elevate your home décor.

There’s no chance mum will get bored with The Frame, offering a variety of customisable, magnetic bezels so you can easily switch it out for the next colour of choice.

When the TV is not in use, switch on Art Mode and choose from over 1,600 works of classics to modern art pieces from globally renowned institutions on the Art Store, including Singapore’s very own National Gallery Singapore.

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Give the kitchen a pop of colour

The BESPOKE Creators Collection consists of six, one-of-a-kind designs from local interior design firm ROOOT Studio (as featured), artist Candice Phang, and the winners of the #BESPOKEDesignedByYou contest.

Apart from the addition of the new unique panel design options, BESPOKE Refrigerators’ modular design allows mum to customise her fridge however she’d like; Mix-and-Match the classic 4-Door Refrigerator, a Bottom Mount Freezer, and 1-Door Flex.

With the 4-Door Flex featuring the Triple Cooling System, you’re now able to keep food fresher without losing its flavour. Meanwhile, the FlexZone also allows you to convert your fridge into a freezer when needed. Another highlight that will impress mum is the UV Deodorising Filter that reduces odours caused by bacteria from the air trapped in the fridge^.

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RRP: from $4,778

Value-Seeker Mum Mode

An affordable, yet powerful smartphone

At an affordable price point, the Galaxy A73 5G packs a punch with all things awesome including the camera, display, processor, design and durability and more.

Furnished with a Quad camera with 108MP Optical Image Stabilizer (OIS)camera support, mum will be able to capture cinematic video and portraits, even in lowlight.

Can’t stop binging on K-Dramas? The display promises an awesome Immersive experience with its 6.7″ FHD+ Super AMOLED+ 120Hz Infinity-O Display, while powered by a super smooth 120Hz refresh rate.

Made for consuming heavy video content, its battery of 5,000mAh can also last up to two days while it supports a 25W fast charging.

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Galaxy A73 5G
Available in Awesome Mint, Awesome Grey, and Awesome White
RRP: $698 (128GB), $798 (256GB)

The past year has been a reminder of the value that TVs bring to our homes and lifestyles. Once regarded as a device only for watching TV and playing video games, they now double up as conference rooms, fitness hubs, and even a space for virtual socialising as we look towards a new normal in 2021 and beyond.

Perhaps now is the best time for you to consider investing in a new TV for your living spaces, with the launch of Samsung’s latest TV innovations. Here’s a guide to picking the right TV that matches the demands of homes and lifestyles, today and tomorrow:

For those looking for the ultimate all-in-one entertainment hub: Neo QLED

If you have been eyeing a new 8K or 4K TV, let this be the year you seriously consider plunging into the immersive world of next-generation entertainment, with Samsung’s latest display technology – Neo QLED.

Underpinning its genius are three cutting-edge technologies. Firstly, Quantum Mini LEDs help to deliver crisper images than conventional LED technologies. Secondly, the Quantum Matrix Technology delivers enhanced light control, meaning the most intricate of details can now be seen in both dark and bright scenes – so you can appreciate the subtleties in your favourite action movie!

Finally, the state-of-the-art Neo Quantum Processor harnesses cutting-edge artificial intelligence to enable Neural Network Upscaling, which will completely overhaul the picture quality of older movies and TV shows.

For gamers, the Neo QLED TV offers 4K gaming at a silky-smooth 120 frames per second, a low m/s response time, auto low latency mode and a variable refresh rate, helping you unlock and maximise performance. In fact, Neo QLED is the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.

Alongside cutting-edge technologies, user health continues to be a priority – and testament to this is the first-of-its-kind ‘Eye Care’ certification awarded to the Neo QLED TV, from the VDE.

For art connoisseurs looking to elevate room aesthetics with a statement piece: The Frame

Do you miss visiting art museums and exhibitions across the world? What if there was a TV that can display an ever-evolving collection of renowned artworks?

Coming in sizes from 43” to 75”, The Frame can be used as a blank canvas for virtual artwork. In Art Mode, The Frame can bring over 1,400 pieces of virtual artworks from leading art houses, content creators and world-class museums, straight to your living room. Imagine being inspired by an impressionist masterpiece from Vincent Van Gogh today, and then moving photography from Steve McCurry the next day!

Additionally, The Frame’s Brightness Sensor can intelligently adjust screen brightness and colour based on the lighting conditions in your house, making sure of the colour fidelity of the artwork on display.

With attachable Modern bezel options in three colour options, White, Teak, Brown, and the new Beveled Type bezel design in Brick Red – there’s an option to match the aesthetic of any type of room. Additionally, the 2021’s version of Frame is only about half as thick compared to previous iterations at a mere 24.9mm, mirroring the depth of a traditional picture frame.

But The Frame is not only used to display virtual artworks. You can turn it into a full-functioning TV for watching your favourite shows, playing video games, conference calls and even a virtual workout session right in your living room.

For Social Media enthusiasts looking to supercharge their mobile screens: The Sero

If social media is one of your main sources of entertainment and information, then The Sero can deliver a larger-than-life mobile experience at home.

Optimised for social media content, streaming and gaming, The Sero connects with your mobile devices to seamlessly display content in portrait or landscape with its unique rotating bezel.

Innovation for the ultimate display experience

The role of the TV at home has changed drastically over the past year. What is clear is that it will continue to be one of the anchors for our varied lifestyles. To this end, Samsung’s latest 2021 TV innovations let consumers redefine new experiences at home, be it work or play.

To find out more about the full range of display options, visit here, or simply drop by your nearest consumer electronics retailer!

                                 • The Premiere is the industry’s first HDR10+ certified triple laser projector with 4K resolution

Samsung QN900 Neo 8K QLED TV

Samsung Electronics Singapore unveiled its 2021 TV line-up today, with a new collection of Neo QLED TVs, as well as its expanded lifestyle category and UHD TV range. It is also bringing The Premiere, the world’s first HDR10+ certified triple laser projector with 4K resolution to market.

The 2021 portfolio brings the latest advancements in technology and artificial intelligence (AI) to offer an unparalleled viewing experience that fits every individual’s lifestyle, needs and passion points. This year’s line-up is anchored by the flagship 8K (QN900A) and 4K (QN90A) models – pushing the large screen experience to the next dimension by delivering deeper blacks, vibrant colours and incredible sound wrapped in a stunning design.

“The role of TVs in our lives has evolved in the new normal, and this year, Samsung is introducing new line-ups and refreshed ranges to suit the changing lifestyle habits of consumers. With more Singaporeans opting for widescreen TVs, our new Neo QLED technology will be a game-changer, offering incredible contrast, colour and brightness to deliver exceptional viewing experience for bigger screens at home,” said Steven Koh, Director & Head, TV & AV Business, Samsung Electronics Singapore. “Beyond Samsung’s continued efforts to deliver new innovative forms and features, our leadership in picture performance has also made Samsung the number one global TV manufacturer.”

Newly released data from market research firm Omdia notes that Samsung Electronics recorded 31.8% in global TV market share by revenue in Q4 2020 and retained the largest annual category market share by revenue in 2020, at 31.9%, making Samsung the global No.1 TV manufacturer for 15 consecutive years¹.

Neo QLED: The Pinnacle in Big Screen TV

Samsung is bringing the Neo QLED models to the next stage with a new light source called Quantum Mini LED, which is precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.

The Quantum Mini LED is 1/40 the size of a standard LED. It uses incredibly thin micro layers filled with several more LEDs instead of a lens to disperse light and a package to keep the LED in place. Quantum Matrix Technology allows for ultra-fine and precise control of the tightly packed LEDs, which prevents blooming and allows viewers to experience content as it is intended.

The luminance scale is increased to 12-bit with 4,096 steps in Neo QLED, which helps render dark areas darker and bright areas brighter, resulting in a more detailed and immersive HDR experience. Furthermore, Samsung’s patented, powerful Neo Quantum Processor with enhanced upscaling capabilities is used in Neo QLED, to optimise picture quality to 4K and 8K picture output regardless of input quality by using up to 16 different neural network models, each trained in AI upscaling and deep learning technology. For the innovation and value the new Neo QLED TV brings to daily lives and routines in this ‘new normal’ lifestyle, the 85-inch QN900A Neo QLED was one of the CES 2021 Best of Innovation award honourees this year.

Earlier this month, the Neo QLED range secured the first-of-its-kind ‘Eye Care’ certification and Gaming TV Performance certification from Verband Deutscher Elektrotechniker (VDE), a well-regarded electric engineering certification institute in Germany. This distinction illustrates Samsung’s dedication to improving the consumer reliability of its TV. All of the Samsung 2021 QLED models that have completed the testing have received² the comprehensive ‘Eye Care’ certification which includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level³, uniformity⁴ and colour fidelity⁵ assessments.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design, which is a virtually bezel-less screen that offers an even more immersive viewing experience while retaining a sleek design and form factor. An anti-glare and anti-reflection coating have been applied to the screen for optimum visibility at almost any angle, regardless in the day or night. The Neo QLED 8K’s Attachable Slim One Connect box – a brand-new cable management device that can be connected to the back of the TV stand – allows for a smoother installation and a cleaner look.

The 2021 Neo QLED 8K also includes several premium, room-filling audio features, including Object Tracking Sound (OTS) Pro⁶, which produces dynamic sound that corresponds to the movement of objects on screen, and SpaceFit Sound, which analyses the physical environment of the installed TV and produces immersive sound tailored specifically to your space.

The 2021 Neo QLED range also features eight 4K TVs for consumers who are seeking more affordable options to refresh their TVs at home.

The Premiere: A True Home Cinema Experience

The Premiere

The Premiere is the newest addition to Samsung’s award-winning lifestyle product line, and it is designed to go beyond the display experience – without the display. In the comfort of one’s own home, the new 4K laser projector offers a big-screen cinematic experience of up to 130”.

With a peak brightness of up to 2,800 ANSI lumens, The Premiere is the world’s first HDR10+ certified projector with triple laser technology, offering ground-breaking contrast details as the user watches from bright to dark scenes.

The Premiere is available in an all-in-one lightweight, space-saving design that blends into a variety of living room settings and arrangements. The Premiere can be mounted directly in front of a wall or a screen since it is an ultra-short-throw projector. It is made to be simple to put together and has fabric finishes around its edges that effortlessly complement any environment.

The Premiere also features powerful built-in woofers and Acoustic Beam⁷ surround sound, making it one of the best projector cinema experiences available today and reducing the need for additional sound equipment in smaller spaces. The innovative projector is also recognised as an Innovation Honouree at the CES 2021 Innovation Awards for Video Displays and Digital Imaging/Photography.

The Frame: Pioneering Lifestyle TV Experience

The Frame

An all-new The Frame⁸ will be introduced as part of Samsung’s extensive lifestyle TV line-up, along with new design forms and software upgrades. More original artwork will be included in The Frame to fit individual preferences. It also comes with AI-powered auto-curation technology that suggests artwork based on user’s selections. With a growing library of over 1,400 pieces of art from world-renowned institutions, one can easily curate their own personal art collection – right in the comfort of their living rooms.

Samsung has also made the 2021 Frame even slimmer than before at 24.9mm thick, similar to the depth of an actual photo frame. It comes with the all-new Slim Fit Wall Mount and the amazing One Invisible Connection to keep your Frame neat and clean. To make The Frame even more exciting, bezel options have been expanded to four colour choices in two different designs.

Crystal UHD TV: Elevated Colour Vibrancy with Smart Features

Samsung AU8000 UHD TV

Samsung’s Crystal UHD TV line-up will feature a brand new AU8000. The AU8000’s sleek AirSlim design makes it the ideal addition to any home. It features a 25mm thin profile and comes with an adjustable stand for users to place the TV at the desired height they want.

Samsung 2021 Q Series Soundbars: Sound That Matches the Visual

Samsung HW-Q950A Soundbar

While Samsung TVs produce amazing sound from even the smallest of speakers, nothing beats the pairing of a Samsung soundbar with the screen to complete the home theatre experience.

The 2021 Q Series line-up includes exclusive Q-Symphony tech, which works in tandem with Samsung TV speakers to deliver the perfect 3-dimensional sound experience with Dolby Atmos. Select models with SpaceFit Sound+ can also assess the surroundings and automatically calibrate the sound field to fit the room.

Innovation in Sustainability

Winning entry of the Dezeen x Samsung Out of the Box Competition

Samsung’s eco packaging solution will be introduced to all visual display and audio products in 2021, enabling consumers to repurpose TV boxes into small-scale pieces of furniture, thus responsibly managing waste generated from product purchases.

The award-winning sustainable packaging design extends to the solar cell-powered remote control, which is predicted to assist in preventing the wastage of around 99 million AA batteries globally over the course of seven years of TV usage⁹.

Local Availability and Pricing

The Samsung Neo QLED, Lifestyle and UHD TV line-ups, and soundbars are now available in Singapore on Samsung Online Store and major consumer electronics & IT stores.

For more information about the 2021 TV and soundbar line-ups, please visit www.samsung.com/sg.

1 According to Omdia, February 2021: https://news.samsung.com/global/samsung-named-no-1-global-tv-manufacturer-for-15-consecutive-years.
2 Series QN900, QN800, QN90, QN85, Q80A, Q60A.
3 According to International Electrotechnical Commission(IEC) standard.
4 According to International Standard Organization(ISO) standard.
5 According to Information Display Measurement Standard (IDMS) standard.
6 Only available on QN900.
7 Only available for the SP-LSP9TKAXXS model.
8 Compared to previous Frame models. Bezels sold separately. Samsung collection supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.
9 Reference Samsung Electronics global press release: https://news.samsung.com/global/samsung-electronics-debuts-2021-neo-qled-microled-and-lifestyle-tv-lines-highlighting-commitment-to-sustainable-and-accessible-future.