The IFA Innovation Awards are a new global programme debuting at IFA 2025 to highlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners^[1]

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[2] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[3] and energy consumption by up to 75%.^[4]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold Series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees^[5]

Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[6] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[7] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W^[8] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Galaxy Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1]_{Availability may vary by country, carrier or model. Please check with your retailer for exact local availability.}

^[2]_{Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20% more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).}

^[3]_{Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.}

^[4]_{Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents}

^[5]_{Availability may vary by country, carrier or model. Please check with your retailer for exact local availability.}

^[6]_{Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 programme, 65% savings tested with the Eco 40-60 programme.}

^[7]_{Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.}

^[8]_{Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognised as the most powerful in the world as of the release date of the press release.}

^[9]_{As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.}

^[10]_{A Wi-Fi connection and Samsung Account are required.}

^[11]_{A Wi-Fi connection and Samsung Account are required.}

^[12]_{3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.}

Based on findings from Singapore respondents for Samsung’s 2023 SEAO TV Awareness Survey^[1], discover which of the five persona types^[2] you are when it comes to purchasing a new TV, and find out which Samsung TV best suits you!

^[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam. The survey measures an individual’s attitudes towards buying a new TV.

^[2] The survey measured an individual’s attitudes toward buying a new TV, and the persona types listed are not mutually exclusive.

BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor

In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.

A scene from the brand film starring SUGA

Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2^nd Gen.

SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023

The Freestyle is Samsung’s light, portable projector which recently debuted its 2^nd generation model. The Freestyle 2^nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility.

Deciding on the perfect gift for a list of people can be a tedious process, especially when all your loved-ones have a different lifestyle! To ease the stress of holiday gift shopping, we’ve put together a list of thoughtful gift ideas to help your loved-ones power up for the year ahead.

For the Jetsetters   With the world reopening this year, the travel bug isn’t going away for 2023. To help your loved-ones prepare for a return to the jet setting lifestyle, check out our favourite travel companions!       Galaxy Z Flip4 5G RRP: Starting from S1,398   The Galaxy Z Flip4 5G will help you make your holidays even better. Get the perfect #OOTD shot with Flex Mode that give users the flexibility to go hands free for all your content creation. With its upgraded camera, the phone will help capture every holiday moment from high-quality selfies to easy-to-take videos on its Cover Screen.     For Pokémon fans, consider adding on the Pokémon Cover with Ring for Galaxy Z Flip4 5G, exclusively available through the Samsung Online Store, Samsung Experience Store and Challenger.   Festive Sale Promo: From 12 December to 26 December, receive complimentary:  128GB/256GB: Wireless Charger Duo Watch and Flip4 Silicone Cover with Ring, total worth $216  512GB: Galaxy Buds2 (Graphite) and Flip4 Silicone Cover with Ring, total worth $316   While stock lasts. T&Cs apply.     Galaxy Tab S8 Ultra 5G RRP: Starting from $2,188   A tablet offers a portable powerhouse for those constantly on-the-move. Samsung’s largest tablet to date, the powerful Galaxy Tab S8 Ultra 5G boasts a 14.6-inch screen space for limitless possibilities. With the S Pen, it can do it all: memos, sketches, drawings — it can even turn handwriting into text to keep your ideas flowing even in-transit.   Festive Sale Promo: From 12 December to 31 December, receive $190 off and free Bookcover Keyboard (worth $548). Plus enjoy 50% off 2-year Samsung Care+ (worth $100).   While stock lasts. T&Cs apply.       Galaxy Buds2 Pro RRP: $328 Sink into the rhythm as you get-set for your next getaway. Watching movies or listening to music on-the-go does not get any better than when using the Galaxy Buds2 Pro’s Intelligent 360 Audio with enhanced head tracking, which syncs audio with every body movement[1].   Take a well-deserve break on your long-haul flights with Active Noise Cancellation (ANC) that can help eliminate the drone of the plane’s engines.     Festive Sale Promo: From 12 December to 26 December, enjoy $40 off.   Plus, receive a free Poké Ball Cover (worth $58), perfect for the Pokémon fans.   While stock lasts. T&Cs apply.   For Gamers and Home Enthusiasts   Level up the home entertainment arrangement for the home-bodied loved-ones who would rather have a cosy games night-in than a party over the weekend.     Samsung Odyssey Ark RRP: $4,999   Splurge on your favourite gamer with the world’s first 55-inch 1000R curved gaming screen – the Samsung Odyssey Ark.    Featuring a huge rotatable UHD display that enables the fastest reaction times with its 165Hz refresh rate and 1ms response time (GtG)[2], it also comes with the Ark Dial, an exclusive controller which helps gamers navigate to the Game Bar[3] and review in-game statistics without getting distracted.     Galaxy A53 5G  RRP: Starting from $548 Surprise the budding mobile gamers you love with awesome gaming on the Galaxy A53 5G. With hyperfast 5G connection, 120Hz Super AMOLED display and long-lasting battery life, the Galaxy A53 5G will level up the mobile gaming experience.    Plus, Game Booster tracks your gaming patterns to optimise your device’s battery life, temperature and memory, while blocking background activities and notifications so you won’t lose focus.   Festive Sale Promo: From 12 December to 26 December, enjoy $80 off.   T&Cs apply.     Samsung Neo QLED 8K QN700B RRP: Starting from $5,799 The Samsung Neo QLED 8K is the ultimate cinematic companion for movie buffs. It provides crystal clear 8K quality with immense depth and sharpness powered by the upscaling technology of the Neural Quantum Processor 8K[4].   Complement your Neo QLED 8K with a Q-Series Soundbar for the full movie experience at home. With Q-Symphony, the Q series soundbar syncs with your Samsung TV to create an immersive sound for the perfect harmony. It combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers, giving you a new level of acoustic immersion so you can experience content like never before.   Festive Sale Promo: From now till 5 January, get free HW-Q800B Soundbar worth $1899 via redemption + wallmounting + 3mths Catchplay.   While stock lasts. T&Cs apply.   For New Homeowners   These practical gift ideas are perfect for new homeowners looking to add functionality and style to their space.        Bespoke AirDresser RRP: $2,499 Up the style game with the Samsung Bespoke AirDresser, which sanitises, cleans, and refreshes garments within the sleek bespoke cabinet designed for any space.   The AirDresser is equipped with JetSteam technology to eliminate 99.9% of bacteria and viruses[5], along with the Jet Air and Deodorising Filter to effectively remove dust and unpleasant odours on clothes or hard-to-wash items like cushions and toys[6].   Festive Sale Promo: Receive $200 UniqGift Vouchers.   While stock lasts. T&Cs apply.       Bespoke Jet premium Vacuum Cleaner RRP: $1,349 Help make chores a fun-filled activity for new homeowners with the Bespoke Jet premium Vacuum Cleaner. It comes with an All-in-one Clean Station which automates dust disposal and recharges the Bespoke Jet Vacuum Cleaner at the same time, making emptying the dustbin more hygienic and convenient than before.   Cleaning is now more hygienic with the Multi-layered Filtration System, which traps 99.999%[7] of fine dust[8] and reduces allergens[9] so that only clean air is released. Plus, easily switch between vacuuming and mopping by simply switching to the Spray Spinning Sweeper attachment to give your home a thorough and hygienic clean.   Festive Sale Promo: Get Jet Dual Brush worth $149 and 5 pieces of Dust Bag worth $30.   While stock lasts. T&Cs apply.       Smart Monitor M8 RRP: $1,288 A screen that just mirrors your device is so yester-year. What if the screen becomes smarter? The 32” UHD display Smart Monitor M8 is a do-it-all smart screen that will provide more than just entertainment; the big screen display also enhances your WFH/e-learning experience and fulfils your gaming needs.   The Smart Monitor M8 now comes in a slimmer profile and a removeable magnetic SlimFit Cam that attaches to the monitor while keeping your desk space neat without any unsightly wire.   Festive Sale Promo: Enjoy $200 off RRP when you purchase on Samsung Online Store. T&Cs apply.   For the High Performers   When it comes to gifts for high performers, you want to get something that is functional and thoughtful that will leave a memorable experience to the receiver.       Galaxy Z Fold4 5G RRP: Starting from $2,398 The new Galaxy Z Fold4 5G that folds open into a small tablet is perfect gift for high performer to make their day-to-day at work a little bit smoother. Multitasking on Z Fold4 5G is easier than ever, and with the new Taskbar[10] and simple swipe gestures[11], the user can instantly switch full-screen apps to pop-up windows or split the screen in half.   And with the S Pen[12], the user can instantly start jotting down notes without the need to unlock the phone – a truly versatile gadget one could ever wish for.   Festive Sale Promo: From 12 December to 26 December, enjoy free memory upgrade: Get 1TB at the price of 512GB (save $360). Plus receive a Galaxy Watch5 40mm BT (worth $448).   While stock lasts. T&Cs apply.       Portable SSD T7 Shield 2TB RRP: $459   The portable SSD T7 Shield is a mighty (yet thoughtful) gift to those who always need more storage.   The super-fast external storage works up to 9.5 times faster than conventional external HDDs, and the rugged design is proven for IP65 rated dust and water resistance and is drop resistant up to 3-metre – giving users superior performance on the go, even in challenging environmental conditions.     Galaxy Watch5 Pro  RRP: Starting from $698.00 Designed for everyday wins, the Galaxy Watch5 Pro offers a comprehensive end-to-end experience that goes beyond fitness activities and into the post-workout, rest, and recovery process.   From hiking to cycling and beyond, the Galaxy Watch5 Pro is ready for the challenge thanks to its enhanced Sapphire Crystal and durable titanium casing. Head out for a hike and record and share it with fellow trail-lovers on the Samsung Health app with Route Workout. Stay on track with Track Back to help you get back to where you started with turn-by-turn navigation.   Festive Sale Promo: From 12 December to 26 December, enjoy $60 off and receive free Wireless Charger Duo Watch and Link Bracelet Titanium Edition (total worth $536).   While stock lasts. T&Cs apply.   For Party Planner    Present these treasures are handpicked to cover pretty much any host personality, and there’s no doubt you’ll get invited back.       The Freestyle RRP: $1,499 Big format viewing at home is probably the closes to a movie theatre one could get without leaving the house, especially viewing together with family and friends. Samsung’s portable yet powerful Freestyle can do the magic work.   It can be placed anywhere with its 180˚ Dynamic Angle, while projecting screens from 30 inches up to an incredible 100 inches. The incredible omni-directional sound is powered by its 360-degree speaker. It’s a Smart TV – Projector – Speaker – all in one.   Festive Sale Promo: From now till 5 January 2023, get Freestyle case with purchase (worth $99).   While stock lasts. T&Cs apply.       Bespoke Refrigerator RRP: Starting from $1,94913   13 Price for each Bespoke Refrigerator will vary depending on the selection of colour panels and finish.   Step up your design game with our Bespoke refrigerator to personalise your living space this holiday season.   The Bespoke line-up can be personalised in a plethora of ways to complement different home settings and look, providing more customisation and colour options to help homeowners achieve their personal aesthetics. It is available in the 4-Door Flex, the Bottom Mount Freezer, and the 1-Door Flex, or a combination of the refrigerator types that consumers can mix and match to fit their living spaces. The Bespoke Refrigerator range also offers consumers an array of 8 colours and multiple configurations to choose from to fit their homes.   Festive Sale Promo: Receive up to $200 worth of UniqGift Vouchers.   Applicable for selected Bespoke models, while stock lasts. T&Cs apply.   Images are for simulated for illustrative purposes only. Actual products may differ from images shown. Please check in-stores for more details.

Here’s more reasons to shop with us!

On 12 December, enjoy merry shopping on Samsung Online Store with exclusive flash deals between 12AM to 12 PM, including promos such as $120 off selected products and 7% off selected products.

Flash deals promos while stocks last. T&Cs apply. For more details, check out the Samsung Online Store. 

[1] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and head tracking support may vary depending on the application and content. Enhanced head tracking and Direct Multi-channel is supported with Android One UI version 4.1.1 or later.

[2] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[3] Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[5] Based on testing by Intertek: Eliminates 99.9% of certain viruses, bacteria, and 100% of house dust mites.

[6] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions

[7] Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

[8] Refers to particles in the size range of 0.5 to 4.2µm.

[9] Based on the Allergy UK Seal of Approval by British Allergy Foundation (BAF).

[10] Taskbar feature supported on the main screen only.

[11] Requires activation of Labs in Settings.

[12] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

This holiday season, pamper your loved ones (and yourself) with Samsung’s latest and greatest tech toys to help you get a head start on achieving your life goals and dreams in 2023. 

From customizable digital appliances and immersive digital displays to the latest mobile devices from Samsung, there is something for everyone to achieve more in the year ahead.

For jetsetters

Eyeing that perfect getaway or know a jetsetter already planning their next few holidays? Check out the perfect travel companions that add ease and color for every sojourn!

With its upgraded camera equipped with a 65% brighter sensor^[1], Samsung’s new Galaxy Z Flip4 5G will help capture every holiday moment from high-quality selfies to easy-to-take videos on its Cover Screen. For the fashionable traveler, the Galaxy Z Flip4 5G can complement every travel outfit in Bora Purple, Graphite, Pink Gold and Blue^[2] or help you truly live life your way with the expanded Galaxy Z Flip4 5G Bespoke Edition’s 108 combinations of glass colors and frame options^[3].

Samsung’s Galaxy Buds2 Pro is yet another perfect gift to sink into the rhythm of your ideal getaways. Watching movies on-the-go does not get any better than when using the Buds2 Pro’s Intelligent 360 Audio with enhanced head tracking which syncs audio with every body movement^[4]. Equipped with Active Noise Cancellation that eliminates even soft sounds like wind^[5], these affordable earphones are bound to elevate one’s music-listening experience even through the drone of your long-haul flight’s airplane engines.

For gaming contenders and home entertainment enthusiasts

If you know a loved one who is leveling up his or her gaming skills, the Odyssey Ark monitor is the perfect gift. As the world’s first 55-inch 1000R curved gaming screen, the Odyssey Ark provides you a completely new form factor to enjoy in-game graphics down to the finest pixel.

The huge rotatable display also enables the fastest reaction times with its 165Hz refresh rate and 1ms response time (GtG)^[6]. It comes with the Ark Dial, an exclusive controller which helps gamers navigate to the Game Bar^[7] and review in-game statistics without getting distracted.

Nothing beats watching the latest blockbuster movie in the comfort of your home. The Samsung Neo QLED 8K is the ultimate gift for movie and TV buffs alike with its crystal clear 8K quality with immense depth and sharpness provided by the upscaling technology of the Neural Quantum Processor 8K^[8]. Watch content displayed to your liking with the Auto Rotating Stand and Wall Mount^[9], that allows you to rotate the TV horizontally and vertically as you switch from viewing the latest movies to trending social media videos.

For new homeowners  

Have a special someone who’s about to own a home for the first time? Functional and efficient gifts can help them or even yourself, ring in the new year with confidence.

Give the gift of clean clothes with minimal laundry care, with Samsung’s Bespoke AirDresser. Equipped with JetSteam to eliminate 99.9% of bacteria and viruses^[10] and Deodorising filter to effectively remove common odors from clothes and hard-to-wash household items like cushions and toys^[11], the Bespoke AirDresser is a handy addition to any homemaker’s arsenal.

For those who are still working remotely and spending more time at home, you might want to pick up the Bespoke Jet Cordless Stick Vacuum to step up your cleaning routine. With its 210W suction power^[12], this is Samsung’s most powerful vacuum. The lightweight design of the Bespoke Jet allows you to clean your space quickly, and with the All-in-one Clean Station, it grants you an integrated and hassle-free way to store, charge and empty^[13] the vacuum before your next clean up.

For aspiring high performers

2023 might be your year to conquer every resolution – from productivity to health goals – and Samsung’s smartphones, displays and wearable devices have got you covered.

The new Galaxy Z Fold4 5G is a multi-tasking powerhouse that’s perfect for high performers. Get PC-like functionality with its Taskbar^[14] and simple swipe gestures^[15] to instantly switch full-screen apps to pop-up windows or split your screen in half. Unfold your way to better writing, note-taking, and drawing experiences with the S Pen^[16], which can be carried with the upgraded Standing Cover^[17] as a compact addition to your Galaxy Z Fold4 5G.

Do you know of a loved one who needs a better monitor at home for more seamless work and play? The Smart Monitor M8 enables you to watch, play and live in style with its new Workmode^[18] that allows you to remotely access another PC and even connect to Samsung mobile devices with Samsung DeX^[19] for seamless working. Master hybrid working with its SlimFit camera’s tilt functionality that helps you look your best in every meeting.

Prioritizing your health while being busy is no easy task, but it can be achieved with the latest Galaxy Watch5 Series. Samsung’s new smart watch features comprehensive health metrics, including sleep monitoring^[20] and body composition measurement^[21], alongside a cutting-edge BioActive sensor technology^[22] to monitor your heart rate, blood oxygen and even your stress levels in-depth.

For party planners

Finally, who does not love a good home party? These gift ideas are perfect for livewires and party planners!

Build your own home theatre powered by Samsung’s portable yet powerful The Freestyle, which can be placed anywhere with its 180˚ Dynamic Angle, while projecting screens from 30 inches up to an incredible 100 inches. Host your friends and family to an immersive audio experience from wherever they’re sitting, thanks to The Freestyle’s omni-directional sound, powered by its 360-degree speaker.

You can’t host a party without food and drinks. From cooling down beverages to storing food and desserts, the Bespoke Refrigerator combines form and function to elevate every hosting experience. Tailor your fridge to host gatherings with the seamless integration of multiple refrigeration modules.  From a 1-Door Fridge, Bottom Mount Freezer or even a 4-Door Flex, choose and combine the best configuration of modules to make your day-to-day refrigerator ready for any occasion. Finally, you can customize the Bespoke Refrigerator with different colors and finishes^[23] to add life to any kitchen and party.

For gift-planning this holiday season

Inspired to get a gift for your family or friends this holiday? Check out the Samsung eStore, where you can enjoy an extended period of amazing deals on all Samsung favourites – from weekly drip-feed offers, flash sales to early Black Friday deals.

Enjoy exclusive deals available during Samsung’s 11.11 sale from 11 November 2022 to 13 November 2022. Highlights in Samsung Singapore include flash sales from 12am to 10 am on 11 November 2022, a $111 voucher for use from 11 November to 13 November and a weekend sale starting on 12 November 2022, 12am. For more details, please refer to Samsung Singapore’s website.

[1] Compared to Galaxy Z Flip3 5G.

[2] Available colors may vary by market, carrier and retailer.

[3] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red.

[4] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and head tracking support may vary depending on the application and content. Enhanced head tracking and Direct Multi-channel is supported with Android One UI version 4.1.1 or later.

[5] Requires Voice Detect function to be turned on under settings on the Galaxy Wearable application.

[6] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[7] Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] The Auto Rotating Stand and the Auto Rotating Wall Mount are sold separately. Please refer to the product detail page of the Auto Rotating Stand and the Auto Rotating Wall Mount to check for compatibility.

[10] Based on testing by Intertek: 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) Kills 100% of house dust mites. Based on testing by Korea University, College of Pharmacy: Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus (PEDV)), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[11] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[12] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests

[13] Results may vary depending on individual use. Dust and hair stuck inside the grille may not be removed with a single cycle.

[14] Taskbar feature supported on the main screen only.

[15] Requires activation of Labs in Settings.

[16] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

[17] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[18] Windows 10 Pro, Mac OS 10.5, or higher, and compatible network settings are required for this feature.

[19] Wireless DeX supported on selected Galaxy, Note, and Tab devices.

[20] Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

[21] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

[22] These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

[23] Materials include Satin Glass and Glam Glass. Door colour options include Satin Gray, Satin Sky Blue, Glam Navy, Glam Pink, Glam White, Clean Peach and Clean Vanilla. More colours may be available later. Panel colour availability for each model varies by region.

In this year’s Father’s Day Gift Guide, we’ve curated a list of Samsung products that would give dads nothing less than the best. After all, the best gift we can give to the main man of our lives is to upgrade their day-to-day life!

For gaming all day, every day

Immersive game experience

With the Odyssey Neo G9, dads can immerse themselves into their virtual worlds with spellbinding visual quality and world class performance. The Odyssey Neo G9 is a class of its own, featuring Quantum Mini-LED that achieves next-generation depth with Quantum HDR2000.

Couple that with 1000R curvature, 32:9 screen ratio and Samsung’s unique CoreSync lighting, the Odyssey Neo G9 delivers an ultimate immersive experience for dad.

Odyssey Neo G9 49”
RRP: $3,399;
Now on Samsung Online Store: $2,996

Hear every step in the game

Elevate your dad’s gaming experience with the Samsung HW-Q600B Soundbar, featuring Dolby Atmos and DTS:X for the ultimate 3D sound from every direction. With 2 up-firing speakers and Samsung Acoustic Beam Technology, dad will enjoy an immersive experience with true 3.1.2ch sound that moves for captivating entertainment.

For an immersive gaming experience with incredible surround sound, the soundbar automatically switches to Game Mode when you switch your TV to Game Home to help you focus on playing instead of setting up^[1].

Promotion*
From now until 28 July 2022, purchase the soundbar with any TV in the same cart and receive additional $150 UNIQGIFT e-voucher via online redemption.

Samsung HW-Q600B 3.1.2ch Soundbar
Available in Black
RRP: $1,199;
Now on Samsung Online Store: $899

Expand the gaming universe

For dads who are looking to expand their gaming storage or speed up loading times, consider the Samsung Portable SSD T7 Shield. Enjoy super-fast external storage, with a compatibility for a range of host devices, including dad’s choice of gaming consoles. The new improved software in the T7 Shield also prevents the SSD from degradation and overheating.

What’s more, T7 Shield is designed with rugged durability to outlast even in challenging environmental conditions, with shock-resistant from drops of up to three-meters and IP65 rated dust and water resistance^[2].

Samsung Portable SSD T7 Shield 2TB
Available in Black, Blue, Moonrock Beige
RRP: from $239 (1TB)

For nights out and about

For epic on the go

The Samsung Galaxy S22 Ultra 5G sets a new standard for phones that will be sure to impress dad. The built-in S Pen is the fastest, most responsive S Pen yet, with 70% lower latency^[3] so dad can write his notes or draw more naturally on the expansive screen while out and about.

Dad will also be able to capture the perfect night out moment, with the Galaxy S22 Ultra 5G’s advanced Nightography. Featuring a pro-grade kit that fits in the palm of her hand. With improved Optical Image Stabilizer (OIS), the pro-grade camera also records clear, stable videos that stay smooth even on the move.

Promotion*
From now till 30 June, get a free Galaxy Buds2 (worth $248) and 45W Power Adapter (worth $78).

Galaxy S22 Ultra 5G
Available in Burgundy, Phantom Black, Phantom White and Green
RRP: from $1,718

*While stocks last. T&Cs apply.

Be the centre of attention, anywhere

With The Freestyle on hand, your dad can have a chill session with his friends, anytime, anywhere with ease. The Freestyle is a smart TV-cum-projector-cum-speaker in a portable hand-held size. With an easy setup that rotates up to 180-degrees, your dad will be the real entertainer anywhere.

Integrated with the Samsung Smart TV feature and casting capabilities for Android and iOS mobile devices[4], The Freestyle brings the full entertainment experience on-the-go with screens of up to 100 inches in full HD and cinema-quality sound.

What’s more, The Freestyle is now customisable to fit any dad’s style. Choose from 3 customisable skin colours – Blossom Pink, Forest Green and Coyote Beige.

Promotion*
From now till 28 July, get a free The Freestyle Case worth $99.

The Freestyle
Available with customisable skin in Blossom Pink, Forest Green and Coyote Beige
RRP: from $1,499

*While stocks last. T&Cs apply.

The everyday health companion

The Galaxy Watch4 Classic brings the ultimate standard of function and style. Help dad become the best version of himself with the perfect companion as he journeys towards a healthier him.

With the Watch4 Classic, dad can track his fitness progress and health indicators, including body composition, ECG and blood pressure, as well as sleep analysis – all in a timeless design.

Promotion*
From now till 30 June, enjoy a free $50 Dairy Farm Voucher, available via online redemption.

Galaxy Watch4 Classic Bluetooth (46mm)
Available in Silver and Black
RRP: $598

*While stocks last. T&Cs apply.

For a stay-home day

All-in-one monitor for every moment at home

The Smart Monitor M8 is a great companion for dads who work from home. The 32-inch UHD monitor connects to various IT devices through the upgraded Smart Hub. Dads can also switch over to his favourite streaming services from Netflix to Amazon Prime and Disney+ when it’s time for a break.

It also features the SlimFit Cam which features face tracking and auto zoom functions, perfect for any virtual presentations at home.

32-inch Smart Monitor M8
Available in Warm White
RRP: $1,288
Now on Samsung Online Store: $1,188

Clean home = clean mind

The BESPOKE Jet complete extra is the perfect gift for dads who love to keep things clean. Featuring an All-in-one Clean Station that automates dust disposal, stores and recharges the BESPOKE Jet at the same time to keep cleaning time hygienic and convenient. Plus, the anti-bacterial dust bag, which traps all dust and dirt, only needs to be replaced after 2-3 months^[5].

The BESPOKE Jet is also equipped with a Multi-layered Filtration System that traps 99.999%^[6] of fine dust^[7] and reduces allergens^[8] to keep the air clean. Whether hard floors or carpets, dad will be able to clean his space effortlessly with advanced suction power of up to 210W^[9] and a lightweight design that is easy to control.

Promotion*
From now till 4 July, get a free Spray Spinning Sweeper (worth $199) + 5 pcs Anti-bacterial Dust Bag (worth $30) via online redemption.

Additionally, enjoy 15-Days Free Return+ with purchase of any BESPOKE Jet. Get a full refund if product is unsatisfactory.

BESPOKE Jet complete extra
Available in Woody Green
RRP: from $1,499

*While stocks last. T&Cs apply.
+ Enjoy a full refund if product is unsatisfactory. Detailed disclaimers can be found here.

Designed for the stylish home-cook dad

For dads who are always in the kitchen, switch up the space with the customisable BESPOKE Refrigerator. The sleek refrigerator gives dad the option to customise it in an array of colours, design and finishes^[10] and refrigerator types to suit the functionality and style at home.

The BESPOKE 4-Door Flex Refrigerator also features a Triple Cooling System that independently cools 3 compartments so food stays fresher for longer. Dad can also choose how he wants to store his groceries with the FlexZone compartment that allows him to switch between 5 pre-set temperature modes for greater storage flexibility. So for dads who’s looking to host an ice cream party, simply convert the fridge into the freezer anytime!

Want to give dad a personalised gift? Take your from our exclusive BESPOKE Creators Collection featuring 6 unique artwork panel designs or even get to customise his very own artwork design on the BESPOKE fridge.

Promotion*
From now till 4 July, get free BESPOKE Decal (worth $500) or free $200 UNIQGIFT e-voucher via online redemption.

BESPOKE 4-Door Flex with Customisable Design
RRP: $5,199 onwards^

*While stocks last. T&Cs apply.
^ Price for each BESPOKE Refrigerator will vary depending on the selection of colour panels and finish. Pairing kit is sold separately. Check in-store for more details.

Experience cinema quality at home

Spoil your dad with the ultimate universe of Neo QLED 8K, equipped with Quantum Matrix Technology Pro and Neural Quantum Processor 8K to bring the smallest details to the visible eye. With its infinity screen, the QN900B pushes your viewing experience to the limit with a nearly invisible bezel for a truly immersive viewing.

The QN900B takes the cinema experience home with its top channel speakers, delivering a True Dolby Atmos^® experience that will immerse viewers inside the action with multi-dimensional sound.

Promotion*
From now till 28 July, enjoy free Q990B Soundbar + $300 UNIQGIFT e-voucher + 3mths CatchPlay worth $2,746 via online redemption.

QN900B Neo QLED 8K 85″
RRP: $19,999

*While stocks last. T&Cs apply.

For a busy day full of meetings

Keep the world folded in your pocket

The expansive Galaxy Z Fold3 5G boasts a 7.6-inch Infinity Flex Display, so dads can get most of the action from the screen. For the master multitaskers, the Z Fold3 5G gives you PC-like productivity that folds in your palm for portability. Split the large screen into three apps at once with Multi Active Window^[11], and even open five more via pop-up^[12].

What’s more, the Z Fold3 5G is crafted for durability. It is encased with Armour Aluminum and Corning^® Gorilla^® Glass Victus, and features a IPX8^[13] water-resistant rating those for times when work calls for you to be out and about.

Promotion*
Enjoy free 1-year Samsung Care+, additional $100 trade-in with a trade-in of any eligible device, and 4-months of YouTube Premium.

Plus, enjoy a limited time offer of free $400 instant credit on selected Galaxy Watch4 models with your purchase of the Galaxy Z Fold3 5G. Offer ends 30 June.

Galaxy Z Fold3 5G
Available in Phantom Black, Phantom Green, Phantom Silver
RRP: from $2,398

*While stocks last. T&Cs apply.

The new epic standard for tablets

The Galaxy Tab S8 Ultra 5G makes a great companion for all busy tech dads. With a 14.6-inch screen and powered by a 4nm chip with 8GB RAM, this tablet is built to handle work, play and connectivity with ease. It also comes with dual 12MP front cameras, professional 4K video quality and an advanced noise reduction technology, so online meetings stay professional wherever he is.

With the ultra-low patency of the S Pen, dad can write, sketch, doodle or draw all his wildest ideas into reality with ease – perfect for jotting down his thoughts on the go, or taking a break and letting his creativity run wild.

Promotion*
Your Galaxy Tab S8 Ultra 5G comes with a free Book Cover Keyboard worth $548.

Galaxy Tab S8 Ultra 5G
Available in Graphite
RRP: $2,188

*While stocks last. T&Cs apply.

For when you need to suit up

For dads who are starting to head out for those important meetings, the BESPOKE AirDresser is a great addition to help them get suited up. The sleek mirror finish easily fits and complete the minimal design of any room.

The BESPOKE AirDresser intelligently refresh and sanitise clothes with the powerful JetSteam and JetAir system to eliminate 99.9% of bacteria, viruses and 100% of house dust mites^[14]. It even eliminates 99% of common odours with the built-in deodorising filter^[15]. Plus, the intelligent AI Control makes caring for clothes hassle-free and personalised – AI Pattern learns and memorises frequently used cycles^[16] for the next session; while the Auto Cycle Link^[17] recommends the most appropriate drying course once a wash cycle from your compatible washing machine ends.

Promotion*
From now until 4 July, get free $200 UNIQGIFT e-voucher via online redemption.

BESPOKE AirDresser
Available in Crystal Mirror
RRP: $2,499

*While stocks last. T&Cs apply.

^[1] Automatic switch to Game Mode Pro only works when game consoles (over Xbox One, PS4, Nintendo Switch) are connected to a Samsung TV. Game console sold separately. Compatible devices may vary.
^[2] This device has a IP65 rating based on internal testing conducted under controlled conditions. Water and dust resistance capabilities may vary depending on the actual environmental conditions. Damage caused by liquid and dust are not covered under warranty.
^[3] Compared with Galaxy S21 Ultra
^[4] Mobile mirroring only works when TV and mobile are turned on. Requires SmartThings app download and installation. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
^[5] Based on internal testing. Results may vary depending on individual use.
^[6] Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.
^[7] Refers to particles in the size range of 0.5 to 4.2µm.
^[8] Based on the Allergy UK Seal of Approval by British Allergy Foundation (BAF).
^[9] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.
^[10] Materials include Satin Glass and Glam Glass
^[11] Certain applications may not support Multi Active Window
^[12] Up to 3 apps may be opened on the Main Screen with Split Screen, then 5 more apps may be opened with Pop-up View for a total of 8 apps.
^[13] Galaxy Z Fold3 5G is rated as IPX8. IPX8 is based on test conditions for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.
^[14] Based on testing by Intertek: 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) Kills 100% of house dust mites. Based on testing by Korea University, College of Pharmacy: Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus (PEDV)), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).
^[15] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions
^[16] Stores user data, preferences and usage patterns to suggest the most useful options.
^[17] Auto Cycle Link is only available when both the BESPOKE AirDresser and Washing Machine have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times.