The activation uses real-time environmental and behavioural data to turn the natural energy of Piccadilly Circus into dynamic, mood-based creative. The result is a living digital canvas that mirrors the changing rhythm of the city and reflects Samsung’s belief that technology should adapt to meet people’s desires.

As consumers seek healthier, more active and more balanced lifestyles, their needs and motivations shift each day. Samsung’s AI-enabled ecosystem is designed to support those moments, helping to make people’s everyday lives better and smarter.

A custom-built Mood Calculator captures and processes live data to generate a “Mood Score” for Piccadilly Circus, which determines which of six creative ‘mood’ states appears across the Piccadilly Lights. On launch day (17 December 2025), a large-scale lighting takeover will synchronise the surrounding architecture with the screen content mood colour. For the following six days, the responsive screen creative will continue to inspire visitors. Each mood state links directly to Samsung’s AI-enabled products and connected ecosystem, showing how AI already powers everyday life across home, health, entertainment and productivity.

To capture the city’s rhythm, the system processes anonymised crowd density and movement patterns, local weather conditions and time-of-day signals through an on-site data engine. The Piccadilly Lights then delivers full-motion displays of the relevant creative in real time, supported by fallback and manual override options to ensure brand-safe delivery.

The campaign has been developed with a strict privacy-first approach. All visual data is processed securely on-site, with no facial recognition, no personal identifiers and no recording or storage of imagery, and only anonymised numerical data is used to trigger creative outputs.

By turning a public location like Piccadilly Circus into a responsive digital installation, Samsung shows how AI-enabled technology can adapt to real life.

Donna Buckingham, Head of Account Management, Cheil UK, said: “Turning the live mood of London into real-time creative on the most iconic screen in Europe is a rare creative feat. This work shows Samsung’s belief that technology should adapt to people, brought to life through data, AI and pure craft.”

Amy Campbell, Director of Corporate Marketing, Samsung Electronics UK, added: “London never feels the same from one day to the next, and neither do we. Some days we’re full of energy, others we need a bit of help to keep life moving. This experience captures that feeling in a relatable way and shows how Samsung’s AI-enabled ecosystem can support people in those everyday moments. It’s technology that understands the ebb and flow of real life.”

Samsung Electronics today announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalised AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

• Leading the technical standardisation of 6G

• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalised art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.

LONDON, UK – 16th April 2025 – Samsung Electronics Co., Ltd today announced the UK-first launch of Samsung News, a brand-new news app designed to deliver the daily news you need.

Samsung News provides a fresh approach to digital news consumption by offering a full spectrum of news from a range of diverse publications—completely free and without paywalls. The service brings together top publishers, including Sky News, Sky Sports Daily Mail, The Standard, The Independent, Mirror, Business Insider, Reuters, Metro, Indy 100, and OK!, alongside other local news outlets, to create a seamless, high-quality news experience.

A Personalised Way to Read the News

Built for customisation and convenience, Samsung News allows users to tailor their feeds with preferred topics. A team of Editors will curate news based on reading habits, with options to select categories like politics, business, sports, and entertainment, plus up to three regions from a choice of 12*.

Key features include Morning & Evening Briefings for curated news updates at the start and end of the day, Top Stories highlighting a handpicked selection of trending articles, and Subject Spotlights offering in-depth insights on specific news stories with diverse perspectives.

Seamless Integration with the Samsung Ecosystem

Samsung News is designed to work in harmony with the Samsung Galaxy ecosystem, adapting to users’ preferences and offering an intuitive reading experience. Whether catching up on the headlines over morning coffee or winding down with evening briefings, the app ensures effortless access to reliable journalism.

Stringent Editorial Standards with Human Oversight

Samsung News has established strict editorial guidelines to provide additional clarity and parity across US and UK standards. These are overseen by our experienced Editors, who have formed an editorial committee that ensures standards are upheld.

This team is also responsible for maintaining a diverse and balanced portfolio of publishers, tracking political leanings to ensure Samsung News remains neutral and using their judgement to curate credible and trustworthy content. Andrew Bailey, Editor-in-Chief, Samsung News, says: “There’s never been a greater need for accurate, verified, and balanced news that doesn’t live behind a paywall. Our goal with Samsung News is to offer Galaxy users a broad selection of free content from premium partners, including breaking news, deep-dives, and briefings hand-picked by our experienced news editors.

“Users will also be able to customise their feeds by following publishers and topics that interest them, such as Sport, Business and Entertainment. With diverse content from hundreds of sources, we aim to provide all sides of a story.”

David Rhodes, Executive Chairman, Sky News Group, says: “Sky News is trusted by millions for fast and accurate breaking news, deep analysis and insight and eyewitness journalism from around the world. We’re delighted, alongside our Sky Sports colleagues, to be partnering with Samsung News allowing us to bring millions more Galaxy users the full story, first.”

Samsung News will be rolled out to users as an update to Samsung Free, previously offering a variety of free multimedia content including TV, news, podcasts, and instant games. Users who already have the Samsung Free app on their device will see the icon change to Samsung News starting on 31st March 2025, when their apps are updated. All other users will be able to access the app by downloading directly from the Samsung Galaxy Store.

To experience a smarter way to stay updated, simply open Samsung News and start personalising your feed today. Or visit the Galaxy Store for further information.

*Regions include: London, South East, South West, Scotland, Northern Ireland, Wales, North West, North East, Yorkshire & Humbar, East Midlands, West Midlands, and East of England.

“A Minecraft Movie” celebrates creativity, curiosity and limitless possibilities – values that are at the heart of Samsung’s innovation. Just as the film brings imagination to life, Samsung technology powers exploration and curiosity, enabling users to unleash their creativity and embrace their potential.

With an ecosystem of interconnected products that seamlessly work together, Samsung technology continues to push the boundaries of innovation to equip users with the tools to unlock their unique creative expression.

Transform sketches into polished digital masterpieces with Galaxy AI on the Galaxy S25 Ultra, or immerse in breathtaking visuals with the Neo QLED 8K TV‘s unparalleled clarity and vibrant colours. You can even discover your inner chef with new flavours and personalised recommendations from the Family Hub SpaceMax Smart Fridge Freezer.

Whatever your next adventure, Samsung technology serves as a portal to a world of creative possibilities that empower users to embrace, curate and share their unique visions.

Benjamin Braun, CMO Samsung Europe says: “Anchored in personalisation and providing tools that push the boundaries of what’s possible for creative expression, our latest partnership with ‘A Minecraft Movie’ is the perfect extension of Samsung’s long-established relationship with Warner Bros. Pictures. Our product ecosystem and AI technology empowers users to embrace their creative potential.”

Dana Nussbaum, Executive Vice President, Warner Bros. Pictures Worldwide Marketing says: “We’re delighted to partner with Samsung on ‘A Minecraft Movie’. This collaboration is all about breaking new ground – harnessing the innovation at the core of the film to inspire creativity and spark imagination worldwide. Together, we’re empowering global audiences with the tools to push the boundaries of their creativity and share their stories in exciting, new ways.”

With anticipation building ahead of the release, the official “A Minecraft Movie” movie trailer will be available exclusively on Samsung TVs in European retail stores for shoppers to view in breath taking 8k. Samsung is also launching a ‘Portal to a World of Deals’ in collaboration with “A Minecraft Movie” across 25 countries, featuring specials offers & bundles to celebrate this incredible partnership.

To further bring this partnership to life, Samsung will be hosting a group of content creators at the “A Minecraft Movie” premiere on the 30th March. The exclusive event will showcase first-hand how Samsung technology, powered by Galaxy AI, serves as a gateway for self-expression and discovery, empowering consumers to explore their creative identities.

Check out the “A Minecraft Movie” trailer here.

Additional information about Samsung’s products can be found at samsung.com/uk/.

Secretary of State for Business and Trade, Jonathan Reynolds MP, met with Aleyne Johnson, Director of Government and External Relations at Samsung Electronics UK, to reinforce the strong and positive relationship between the UK and Samsung. The Secretary of State, responsible for overseeing the UK’s business and trade policies, toured Samsung KX, engaging with key innovative products such as our latest Samsung Galaxy S25 Ultra, The Frame Pro TV and smart home appliances.

Speaking on Samsung in his speech, Secretary of State for Business and Trade, Jonathan Reynolds MP, said, “Samsung is a company synonymous with the best in cutting-edge design and innovation, and much of it is on full display here within these four walls. It is a fitting venue to discuss this government’s ambition to go further and faster in our growth mission.”

Samsung KX, located in Coal Drops Yard, King’s Cross, London, is an experience space where visitors can explore the latest developments in culture and innovation powered by Samsung technology. The space offers an immersive brand experience, inviting guests to discover, interact with, and develop new skills in a dynamic environment.

Aleyne Johnson, Director of Government and External Relations, Samsung UK, commented: “We were delighted to host the Secretary of State, Ministers and a number of other businesses at Samsung KX, our flagship retail space to discuss the Industrial Strategy. As a global tech company with its European HQ in the UK we continue to support the Government’s efforts to encourage growth and the positive use of technology.”

^{About Samsung KX}

^{#SamsungKX is a 20,000 sq. ft experience space located in the heart of London’s Coal Drops Yard. This hub of innovation brings together culture, community and cutting-edge technology in a dynamic environment alongside local partners. Samsung KX represents the future of retail, designed to give guests the ultimate immersive brand experience where they can discover, be inspired and learn through a range of stimulating events, workshops and performances in both physical and virtual formats. What’s more, guests are rewarded with every purchase thanks to the unique KXtras programme as well as Click & Collect, the first of the brand’s UK retail spaces to offer the service on selected devices. For further information visit:  www.samsung.com/uk/kx}

^{About Coal Drops Yard}

^{Coal Drops Yard is a new shopping and restaurant district in London’s King’s Cross. Coal Drops Yard was originally established in 1850 to handle the eight million tonnes of coal delivered to the capital each year and was latterly the location of nightclubs Bagley’s and The Cross. The area reopened in October 2018, reinvented by the acclaimed Heatherwick Studio, which has interwoven a contemporary design with the surviving structures and rich ironwork of the original Victorian coal drops. Located within a reimagined set of historic buildings and arches directly adjacent to Granary Square and Regent’s Canal, Coal Drops Yard houses over fifty stores from a unique mix of established and emerging brands, along with cafés, bars, top independent restaurants and new public spaces. www.coaldropsyard.com @coaldropsyard}

This follows on from Samsung being a loyal Royal Warrant Holder under Her Majesty The Queen Elizabeth II, who we proudly served, supplying the Royal Household with quality products and support since our initial warrant selection in 2012.

Samsung is both honoured and delighted to be able to continue this long-standing relationship with the Royal Household and excited to build a new relationship with His Majesty The King, alongside many other globally recognised companies.

Brian Ford, Samsung’s Royal Warrant Grantee and Vice-President of Customer Experience at Samsung UK & Ireland, said of the announcement; “Samsung is delighted that His Majesty The King has recognised the value and quality of the wide range of products we provide through granting this new Royal Warrant and we are looking forward to further building on our relationship with the Royal Household over the course of the next five years . This honour also further enhances our opportunity to build on our support and engagement in the important work carried out by His Majesty the King and the wider Royal Family.”

The Royal Warrant process is a tradition of the highest recognition, that dates back to the 15th century, with current Royal Warrants still being awarded by the Royal Household. Samsung is proud to have received this sovereign recognition and does not underestimate the significance of such an acknowledgement.

This partnership will see cutting-edge technology integrated across a range of different developments. These will include supporting the BTR and PBSA sectors with new apartment schemes in Birmingham and London, as well as serviced apartments, co-living spaces and high-end office developments in Central London. Boxbuild are set to deliver more than 1,000 units a year, with plans to grow this number. The first project will launch in late 2025, and the first installations are expected for March of next year.

This is the first time that Samsung will be working with a direct supplier to the BTR and PBSA markets. The partnership with Boxbuild will enable a joint, digital-first approach to designing and creating spaces with the right connectivity and appliances built in from the start. This will improve project efficiency, ensuring they are fit-for-purpose, future-proof and set new benchmarks for quality, design and functionality. Additionally, building connectivity in from the very start of a project will mean that consumers can take advantage of a full range of smart devices, appliances and automated routines. Using smart devices, they will be able to improve their energy efficiency, cutting costs, and will be able to reduce the invisible mental load of household chores utilising home connectivity.

Murtaza Bukhari, General Manager Strategic Partnerships UK & Europe, commented: “We’re very pleased to be able to work with Boxbuild and, for the first time, to be working directly with a supplier to these markets so that Samsung’s expertise and technology is included from the inception of projects. Our work together will play a pivotal role in continuing to drive technology adoption in the UK construction industry. This is particularly important as the smart technology movement continues to gather momentum thanks to increased awareness of the significant benefits that connectivity can bring to people’s lives, whether they’re at home or at work.”

Colin Graham, Director at Boxbuild added: “Boxbuild has always prided itself on sourcing only the finest materials and technology for use in the delivery of our projects and Samsung are global leaders in smart technology and one of the world’s largest consumer technology brands. This year they have also been pioneering new solutions such as AI in their products, successfully enhancing the day-to-day lives of their customers. Partnering with Samsung means that we can keep elevating our designs and installations, making a real difference in the way that people interact with their homes and offices.”

Boxbuild has an exclusive agreement with Forma, the global furniture, furnishings and supply company and will be the first to bring new, bespoke kitchen designs and products to the UK market under this UK exclusive brand. This groundbreaking work will all be underpinned by Samsung’s experience in innovation and connected living, allowing affordable, premium and beautifully-designed intelligent kitchens to be delivered to our customers.

To learn more about Samsung’s work with homebuilders and developers please click here.

On a mission to ‘Power the Possible’ – Time Out and Samsung recently partnered with creative entrepreneurs to host workshops for curious Londoners at Samsung KX. Supported every step of the way by a unique ecosystem of tech, our entrepreneurs offered exclusive tips and expert career advice, shining a light on how Samsung’s suite of products can help people to better pursue their passions.

Each Side Hustle Session brought to life the story of an individual with a truly enterprising spirit, giving Time Out readers and Samsung users insights and practical tips as to how they, too, can make their dreams a reality by turning their hobbies into side-hustles and, eventually, even into a full-time career.

Introducing Digital Fashion Entrepreneur Carmen Christine

Learn how the London-based fashion designer turned her love of textiles, bright colour and vintage fashion into a thriving business.

Credit: Jess Hand | Time Out

Pro Hobby to Hustle Tips:

• First, don’t be afraid to be a bit cringe! Get yourself and your art out there. It doesn’t matter what you think other people think of you.
• Don’t feel defeated at the first hurdle. You’ve just got to march onwards and keep trying, especially with social media. You can feel very deflated, as a creative person, if you put things on social media and it doesn’t get enough attention. You might feel, well, my art must be rubbish, but it’s not the case! You’ve just got to keep creating and putting it out into the world.
• Lastly, community is huge! Find your community. Reach out to people. Collaborate with other artists –that’s a really fun part of being a creative in the modern age. Make the most of it, network and make friends.

Samsung’s range of tablets are a perfect tool for anyone wishing to turn their passion for designing into a career – and, paired with a Samsung smartphone, it’s easy to share pictures, videos and inspiration between devices, whilst also having instant access to an online audience.

To learn more about Carmen and her journey visit https://www.timeout.com/london/things-to-do/from-hobby-to-hustle-carmen-christine

Introducing Sustainable Food Entrepreneur Chantelle Nicholson

Hear how the founder of low-waste Mayfair restaurant Apricity turned her natural talent for cooking into a high-flying food career.

Credit: Jess Hand | Time Out

Pro Hobby to Hustle Tips:

• The thing I’ll always be grateful for was my naivety. I had no idea what I was getting myself into when I came to London, and I think if I had known I’d have been too scared. So, don’t overthink.
• I’d also say, be proactive. Right now, there are so many different and welcoming places that would embrace you spending time with them to see what it’s like and get a little taster.
• And lastly, remember that you won’t have lost anything by doing it, rather than waiting or worrying that you’re not good enough. So just jump in and do it!

Samsung’s suite of smart kitchen products can make preparing and cooking easier than ever, and, with the help of a smartphone to capture engaging, high-quality content, building an online community can be easier than ever.

To learn more about Chantelle and her journey visit https://www.timeout.com/london/things-to-do/from-hobby-to-hustle-chantelle-nicholson

Introducing Fitness Community Entrepreneur Warren Whitely

Discover how a Londoner with a passion for fitness has built a community on the ethos of training the mind and the body – using technology to stay at the top of his game.

Credit: Jess Hand | Time Out

 Pro Hobby to Hustle Tips:

• My main thing – and I say this from experience – you have to fail, and you have to fail often, in order to learn what not to do. Don’t be scared to try something and don’t be scared of everybody’s opinions.
• On social media, you don’t have to copy what everyone else is doing. Be unique, and when you show up as yourself, if that gets attention, and if that does well, then you know that you’re never going to have to work at that, because it’s going to be easy – it’s going to come to you because you’re being yourself.
• Lastly, do it for the love. Do it to be better at it, and the money will come afterwards. They say do your nine to five so you can work on your five to nine. At this moment in time, if money is essential, then do what it is that you need to do to earn as much money as possible to give you that time, five to nine, to be able to work on your craft and the thing that you really love. Eventually, that will replace the nine to five. It did for me!

For those working towards a career in fitness, personal training, or simply wishing to track their progress, the range of Samsung Galaxy watches can provide data and insights to support along the way.

To learn more about Warren and his journey visit https://www.timeout.com/london/things-to-do/from-hobby-to-hustle-warren-whitely

If you don’t want to miss out on upcoming events, keep an eye on our website and social channels.

LONDON, U.K – Oct. 10, 2024 – Samsung Electronics Co., Ltd. today announced it has been recognised by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Company Recognised for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a more sustainable future.

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading in mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower users’ daily life.

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience to both its own products as well as various third-party devices. This integration offers substantial benefits that go beyond greater convenience, such increased energy conservation and family care.

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand, and with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9th Gen V-NAND, Exynos SoC, high resolution image sensor, is proactively addressing server and on-device AI needs.

As for brand strategy, the company has been recognised for delivering consistent brand values and building authentic relationships with customers.

Additionally, Samsung focuses on implementing more environmentally-conscious activities and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with a focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics’ efforts in becoming more sustainable as well as fostering a diverse corporate culture have also received positive evaluations.

Samsung’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
• Bringing Galaxy AI to the unique Galaxy Z Fold6 and Z Flip6 foldable experience
• Strengthening leadership in the health AI with the release of the Galaxy Ring and new Galaxy Watch series

Networks

• Strengthening leadership in virtualised Radio Access Network (vRAN) and Open RAN
• Leading the technical standardisation of 6G
• Consistently innovating technologies to support various 5G use cases, including streaming and gaming
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in the TV and soundbar markets
• Consistently innovating with products like AI TVs, MICRO LED displays, and the Music Frame
• Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
• Positioning itself as a core gaming partner through various partnerships
• Strengthening security and privacy through Samsung Knox

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing customer-centred value and experience through Bespoke AI appliances
• Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
• Offering substantial benefits — such as energy efficiency through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor

• Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9th Gen V-NAND as well as solidifying market leadership for the AI era
• Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimised for the development of autonomous vehicles
• Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of a comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognised for its credibility.

From today, (in summary) in the UK, it will not be legal to sell internet or network connectable products^[1] unless they meet the following three requirements:

1. Products cannot use a universal default password or one that is easy to determine.
2. Manufacturers must provide a public point of contact to report security vulnerabilities in products.
3. Manufacturers must publish the minimum amount of time a product will receive security updates.

We confirm that all Samsung products covered by the new law that were released in the UK in the last three years already comply with these requirements. The public point of contact for reporting security vulnerabilities and the length of software security update support for in-scope Samsung products can be found here: https://securityreport.samsung.com/

Statement of Compliance

In addition to the above three requirements, from 29^th April 2024, all relevant products supplied to end-users in the UK must also be accompanied by a Statement of Compliance confirming that the product fully complies with the above requirements.

Please see below for an example Statement of Compliance that will accompany in-scope Samsung products approved for sale in the UK.

[1] Some exceptions apply, including laptops and Wi-Fi only tablets