During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasised the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realisation of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,^[1] and the SmartThings platform connects 460 million users,”^[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalised automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasised the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create, and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilising the Samsung Health Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, a proprietary defense-grade security solution integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health goals seamlessly through lifestyle behaviors and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026.

Visualised artwork of ‘Sipjangsaengdo’ (Ten Symbols of Longevity), symbolising health and longevity.

Held under the theme “Open Invitation to a Healthier Tomorrow,” Samsung’s exhibition demonstrates how connecting devices, services and partnerships can support proactive health management inside and outside the home. Samsung’s connected care vision is realised through Samsung Health, the company’s integrated health platform, which delivers personalised wellness experiences across five key health areas: sleep, activity, nutrition, mental health and vital signs.

A visual representation of the icons for Samsung Health’s five key areas: sleep, activity, nutrition, mindfulness, and vital signs.

“Samsung delivers unique connected care solutions that encompass the Samsung ecosystem of smartphones, wearables, home appliances and TVs, as well as our open partnerships,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We continue to work to provide various health solutions through open partnerships to firmly establish ourselves as a reliable AI-powered everyday health companion.”

The exhibition booth is organised into three zones:

• Media Façade: A video interpretation of the exhibition theme “Open Invitation to a Healthier Tomorrow,” beautifully integrated with Samsung Health’s five core wellness areas.
• Samsung’s Connected Care Ecosystem: A comprehensive look at the connected care solutions and core services.
• Open Care Lab: A space highlighting partner collaboration and startup incubation that also includes an interactive zone.

Samsung’s Connected Care Ecosystem Zone serves as the main area of the exhibition and demonstrates how Galaxy smartphones, Galaxy Watches and the Samsung Health app seamlessly connect to enable proactive wellness management. The zone also offers a glimpse into the future of daily health management, powered by Samsung Health’s latest features — including tracking via Heart Health Score and Vitals, alongside enhanced workout metrics such as Daily Cardio Load, introduced in the new 7.0 update.^[1]

In this zone, Samsung is presenting its future digital healthcare blueprint, which aims to bridge wellness and clinical care by integrating Samsung’s technology with Xealth, the U.S. digital health platform the company acquired last year.

Xealth provides a platform that enables medical professionals to comprehensively assess patient conditions, prescribe and recommend digital healthcare solutions and monitor health in real time. By connecting Galaxy smartphones and wearables with the Xealth platform, Samsung plans to develop a solution that empowers both clinical teams and patients to actively manage health together, even outside of a hospital setting.

The company is also showcasing its Bespoke AI Refrigerator Family Hub, which enables smart diet management. AI Food Manager^[2] tracks expiration dates and sends timely alerts before ingredients reach the use-by date set by the user. Additionally, the FoodNote^[3] widget analyses ingredient data stored and used over the past week, providing personalised insights into the user’s most frequently consumed food items.

Samsung is also introducing a pet care solution that helps users monitor potential health issues at home. Through a collaboration with the pet health management solution Lifet, users can take a photo with their mobile device, which AI then analyses for signs associated with issues such as certain dental problems, patellar luxation and cataracts.^[4]

Seamlessly connected through Samsung’s smart home platform, SmartThings, the solutions presented in the Connected Care Ecosystem Zone safeguard personal data with Knox, Samsung’s proprietary security solution.

The booth’s Open Care Lab features a range of partner solutions, including the AI Beauty Screen developed in collaboration with Amorepacific, a leading Korea-based beauty company; Visual Meditation, a service exclusive to Samsung TVs developed in collaboration with CUZ; and an AI-based skin and scalp analysis solution by Becon, which was founded through Samsung’s in-house venture project, C-Lab.

Visitors can book an appointment for a personalized K-beauty experience using the AI Beauty Screen to assess their skin condition and receive a tailored lip makeup application. Attendees can also experience the Visual Meditation service on a Samsung TV.

On June 19, a panel discussion will feature prominent speakers, including Hon Pak, Head of Mobile eXperience (MX) Digital Health Team at Samsung Electronics; David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, Co-founder and CEO of Generation Lab; and Michael Dubrovsky, Co-founder and CEO of SiPhox Health.

Speaking to a global audience, the panel will discuss how Samsung’s open innovation approach and collaborative partner ecosystem can help bring its connected care vision to life.

Visualised artwork of ‘Sipjangsaengdo’ (Ten Symbols of Longevity), symbolising health and longevity.

[1] Some features may be rolled out via future software updates, and availability varies by market, device model and other variables.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[3] Users may need to manually check and adjust the food item list to ensure its accuracy.

[4] SmartThings app and Pet Care service must be installed. Supported features and availability of services may vary depending on the country, region, device model, and software version, and may be subject to change without prior notice. AI health analysis feature is provided through the Lifet solution by Elevenliter, and it does not replace professional veterinary diagnosis.

‘Sun, Moon and Five Peaks’ six-panel folding screen; ink and colour painting, Korea, Joseon dynasty, 1800s. Photo © National Museum of Korea.

This press release was originally published on the British Museum’s website.

A new exhibition at the British Museum will explore over two millennia of Korean art and culture, offering a fresh perspective on the peninsula’s rich creative history. Drawing on exceptional works from the collection of the late Samsung Chairman, Lee Kun-Hee, this will be the first major exhibition on Korea’s art and history at the British Museum in over 40 years.

Spanning from 300 BC to the present day, Korea reveals how the country’s artists and craftspeople have continually demonstrated creativity, resilience, and superb technical skill, while absorbing outside influences to create a distinctive and enduring cultural identity.

At a time when Korean culture has an unprecedented global presence, often described as the Korean Wave, or hallyu, this exhibition offers important context for understanding its deeper historical roots. Since the 1990s, the Korean Wave has driven the global popularity of South Korea’s cultural economy, exporting music, film, television and wider pop culture worldwide. By placing Korea’s rich artistic heritage in a broader historical perspective, the exhibition reveals continuities and connections that extend far beyond the present moment.

The exhibition will trace Korea’s artistic and cultural history chronologically, bringing together seminal works, many designated National Treasures, on loan from the National Museum of Korea and the National Museum of Modern and Contemporary Art, alongside works from the British Museum. The objects on display are drawn from the recent donation of over 23,000 objects from Lee Kun-Hee’s collection to Korea’s national museums. This extraordinary gift has made possible a landmark exhibition that not only illuminates Korea’s artistic heritage but also reflects the longstanding dedication of one of its most important collectors.

The exhibition presents historic national treasures alongside modern and contemporary works, creating a dynamic conversation across time. From the technical mastery of Goryeo celadon, renowned for their luminous blue-green glaze and intricate inlay, to the restrained elegance of Joseon porcelain shaped by Confucian ideals, historic objects are recontextualised through their relationship with contemporary society. This approach reveals how artists across centuries have continually revisited and reinterpreted the past, sustaining a living tradition while pushing creative boundaries.

Among the highlights are bronze ritual implements dating to 300 –100 BC, and a 13th-century gourd-shaped celadon ewer, an exquisite example of Korea’s refinement in ceramic technology, alongside rare Buddhist paintings that embody both spiritual devotion and artistic sophistication. A masterpiece of landscape painting, Jeong Seon’s Clearing after the Rain on Mount Inwang evokes the restless spirit of Seoul’s Mount Inwang through rain-darkened ridgelines and drifting layers of mist. Unlike many of his contemporaries, who favoured idealised imaginary landscapes, Jeong Seon transformed Korean landscape painting by depicting a distinctly recognisable local landmark with emotional depth. The selection also includes a work by Nam June Paik, the visionary artist widely regarded as a pioneer of video art.

A new Museum acquisition by internationally acclaimed Do Ho Suh features as another key highlight, connecting themes of identity, migration and memory. Presented alongside historic objects, it underscores the exhibition’s central theme: the enduring dialogue between Korea’s past and present, and the ways in which cultural identity is continually redefined.

Korea is a story of progression and change, of adaptation and innovation. It offers a compelling insight into how creativity, technical skill, and cultural dynamism have defined Korean art and culture across time.

Sang-ah Kim, Curator of Korean collections, said: “By diving deep into the circumstances under which objects were made, this exhibition offers insight into makers and patrons across the centuries. A sutra inscribed by a deposed queen, an ink landscape of a mountain in Seoul, a painting of quasi-nude figures ambling through an imagined paradise, and sketches inscribed on cigarette foil: these images not only illuminate Korea’s history but also carry personal messages that resonate across time and cultures.”

Dr Nicholas Cullinan OBE, Director of the British Museum, said: “Over two thousand years, Korean art has developed through constant exchange, adaptation and reinvention. This exhibition brings together extraordinary works from across that long history, allowing visitors to see how ideas and forms have been reimagined across generations, and how a distinctive cultural identity has been continuously shaped in dialogue with the wider world to this very day.”

Dr You Hong-June, Director of National Museum of Korea, said: “The Lee Kun-Hee Collection’s international tour has achieved remarkable success in Washington DC and Chicago. Now at the British Museum, the exhibition presents a fresh narrative of Korea through a compelling selection featuring more National Treasures than the previous two venues. In the heart of London, visitors can discover the very roots of K-culture, which is enjoying worldwide popularity. I look forward to welcoming many K-culture fans from across the UK and Europe.”

Simon Sung, President and CEO of Samsung Electronics Europe, said: “Samsung is delighted to partner with the British Museum on this exhibition. Korean culture has never been more relevant than it is today, and this exhibition offers a powerful connection to the roots of Korea’s cultural heritage. It brings together a selection of the expansive artworks donated to Korea by the family of Samsung Electronics Executive Chairman Jay Y. Lee, reflecting their enduring commitment to preserving and sharing Korea’s rich cultural legacy with the world.”

Korea will run from 01 October 2026 – 31 January 2027 in The Joseph Hotung Great Court Gallery at the British Museum. For more information and ticket access, please visit the Korea exhibition webpage: https://www.britishmuseum.org/exhibitions/korea

Samsung Electronics will showcase its vision for AI-powered Connected Care at VivaTech 2026, running June 17-20 at Paris Expo Porte de Versailles.

Under the theme “Open Invitation to Healthier Tomorrow,” the company will demonstrate how intelligent, connected experiences can support more proactive and preventive approaches to wellness.

Celebrating its 10th edition this year, VivaTech is Europe’s largest startup and tech event dedicated to spotlighting innovative solutions and addressing social challenges. This year’s exhibition is expected to bring together more than 4,000 companies— from established global tech firms to emerging startups — to foster partnerships, investment and collaboration.

Organised around the theme “Artificial Intelligence: Impact, Not Illusion,” VivaTech 2026 will examine the industry’s transition into the full-fledged AI era. Global companies are set to present AI solutions across eight sub-themes: Productivity Reimagined; Sovereignty & Ethics; Energy, GreenTech & Mobility; Cybersecurity & Defense; Health & Longevity; Risk, Build, Scale; Creative Industries; and Tech Beyond the Obvious.

Through open innovation, Samsung has worked to integrate AI seamlessly into customers’ daily lives. Participation in VivaTech reflects its commitment to build a broader ecosystem that spans industry leaders and startups alike. With wellness and long-term vitality growing in strategic importance, Samsung and its partners will present a range of services and solutions, including integrated health management through Samsung Health, as well as innovations in longevity and pet care.

Attendees will also get a glimpse of health capabilities expected to roll out across Samsung’s connected ecosystem of mobile phones, wearables and services.

On June 19, Samsung will take part in a panel discussion exploring the future of AI-driven health experiences and the role of connected ecosystems in enabling personalised wellness at scale.

Together with its partners, Samsung will arrive at VivaTech 2026 with a shared aspiration: Inspiring a Healthier Tomorrow.

The activation uses real-time environmental and behavioural data to turn the natural energy of Piccadilly Circus into dynamic, mood-based creative. The result is a living digital canvas that mirrors the changing rhythm of the city and reflects Samsung’s belief that technology should adapt to meet people’s desires.

As consumers seek healthier, more active and more balanced lifestyles, their needs and motivations shift each day. Samsung’s AI-enabled ecosystem is designed to support those moments, helping to make people’s everyday lives better and smarter.

A custom-built Mood Calculator captures and processes live data to generate a “Mood Score” for Piccadilly Circus, which determines which of six creative ‘mood’ states appears across the Piccadilly Lights. On launch day (17 December 2025), a large-scale lighting takeover will synchronise the surrounding architecture with the screen content mood colour. For the following six days, the responsive screen creative will continue to inspire visitors. Each mood state links directly to Samsung’s AI-enabled products and connected ecosystem, showing how AI already powers everyday life across home, health, entertainment and productivity.

To capture the city’s rhythm, the system processes anonymised crowd density and movement patterns, local weather conditions and time-of-day signals through an on-site data engine. The Piccadilly Lights then delivers full-motion displays of the relevant creative in real time, supported by fallback and manual override options to ensure brand-safe delivery.

The campaign has been developed with a strict privacy-first approach. All visual data is processed securely on-site, with no facial recognition, no personal identifiers and no recording or storage of imagery, and only anonymised numerical data is used to trigger creative outputs.

By turning a public location like Piccadilly Circus into a responsive digital installation, Samsung shows how AI-enabled technology can adapt to real life.

Donna Buckingham, Head of Account Management, Cheil UK, said: “Turning the live mood of London into real-time creative on the most iconic screen in Europe is a rare creative feat. This work shows Samsung’s belief that technology should adapt to people, brought to life through data, AI and pure craft.”

Amy Campbell, Director of Corporate Marketing, Samsung Electronics UK, added: “London never feels the same from one day to the next, and neither do we. Some days we’re full of energy, others we need a bit of help to keep life moving. This experience captures that feeling in a relatable way and shows how Samsung’s AI-enabled ecosystem can support people in those everyday moments. It’s technology that understands the ebb and flow of real life.”

Samsung Electronics today announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalised AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

• Leading the technical standardisation of 6G

• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalised art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.

LONDON, UK – 16th April 2025 – Samsung Electronics Co., Ltd today announced the UK-first launch of Samsung News, a brand-new news app designed to deliver the daily news you need.

Samsung News provides a fresh approach to digital news consumption by offering a full spectrum of news from a range of diverse publications—completely free and without paywalls. The service brings together top publishers, including Sky News, Sky Sports Daily Mail, The Standard, The Independent, Mirror, Business Insider, Reuters, Metro, Indy 100, and OK!, alongside other local news outlets, to create a seamless, high-quality news experience.

A Personalised Way to Read the News

Built for customisation and convenience, Samsung News allows users to tailor their feeds with preferred topics. A team of Editors will curate news based on reading habits, with options to select categories like politics, business, sports, and entertainment, plus up to three regions from a choice of 12*.

Key features include Morning & Evening Briefings for curated news updates at the start and end of the day, Top Stories highlighting a handpicked selection of trending articles, and Subject Spotlights offering in-depth insights on specific news stories with diverse perspectives.

Seamless Integration with the Samsung Ecosystem

Samsung News is designed to work in harmony with the Samsung Galaxy ecosystem, adapting to users’ preferences and offering an intuitive reading experience. Whether catching up on the headlines over morning coffee or winding down with evening briefings, the app ensures effortless access to reliable journalism.

Stringent Editorial Standards with Human Oversight

Samsung News has established strict editorial guidelines to provide additional clarity and parity across US and UK standards. These are overseen by our experienced Editors, who have formed an editorial committee that ensures standards are upheld.

This team is also responsible for maintaining a diverse and balanced portfolio of publishers, tracking political leanings to ensure Samsung News remains neutral and using their judgement to curate credible and trustworthy content. Andrew Bailey, Editor-in-Chief, Samsung News, says: “There’s never been a greater need for accurate, verified, and balanced news that doesn’t live behind a paywall. Our goal with Samsung News is to offer Galaxy users a broad selection of free content from premium partners, including breaking news, deep-dives, and briefings hand-picked by our experienced news editors.

“Users will also be able to customise their feeds by following publishers and topics that interest them, such as Sport, Business and Entertainment. With diverse content from hundreds of sources, we aim to provide all sides of a story.”

David Rhodes, Executive Chairman, Sky News Group, says: “Sky News is trusted by millions for fast and accurate breaking news, deep analysis and insight and eyewitness journalism from around the world. We’re delighted, alongside our Sky Sports colleagues, to be partnering with Samsung News allowing us to bring millions more Galaxy users the full story, first.”

Samsung News will be rolled out to users as an update to Samsung Free, previously offering a variety of free multimedia content including TV, news, podcasts, and instant games. Users who already have the Samsung Free app on their device will see the icon change to Samsung News starting on 31st March 2025, when their apps are updated. All other users will be able to access the app by downloading directly from the Samsung Galaxy Store.

To experience a smarter way to stay updated, simply open Samsung News and start personalising your feed today. Or visit the Galaxy Store for further information.

*Regions include: London, South East, South West, Scotland, Northern Ireland, Wales, North West, North East, Yorkshire & Humbar, East Midlands, West Midlands, and East of England.

“A Minecraft Movie” celebrates creativity, curiosity and limitless possibilities – values that are at the heart of Samsung’s innovation. Just as the film brings imagination to life, Samsung technology powers exploration and curiosity, enabling users to unleash their creativity and embrace their potential.

With an ecosystem of interconnected products that seamlessly work together, Samsung technology continues to push the boundaries of innovation to equip users with the tools to unlock their unique creative expression.

Transform sketches into polished digital masterpieces with Galaxy AI on the Galaxy S25 Ultra, or immerse in breathtaking visuals with the Neo QLED 8K TV‘s unparalleled clarity and vibrant colours. You can even discover your inner chef with new flavours and personalised recommendations from the Family Hub SpaceMax Smart Fridge Freezer.

Whatever your next adventure, Samsung technology serves as a portal to a world of creative possibilities that empower users to embrace, curate and share their unique visions.

Benjamin Braun, CMO Samsung Europe says: “Anchored in personalisation and providing tools that push the boundaries of what’s possible for creative expression, our latest partnership with ‘A Minecraft Movie’ is the perfect extension of Samsung’s long-established relationship with Warner Bros. Pictures. Our product ecosystem and AI technology empowers users to embrace their creative potential.”

Dana Nussbaum, Executive Vice President, Warner Bros. Pictures Worldwide Marketing says: “We’re delighted to partner with Samsung on ‘A Minecraft Movie’. This collaboration is all about breaking new ground – harnessing the innovation at the core of the film to inspire creativity and spark imagination worldwide. Together, we’re empowering global audiences with the tools to push the boundaries of their creativity and share their stories in exciting, new ways.”

With anticipation building ahead of the release, the official “A Minecraft Movie” movie trailer will be available exclusively on Samsung TVs in European retail stores for shoppers to view in breath taking 8k. Samsung is also launching a ‘Portal to a World of Deals’ in collaboration with “A Minecraft Movie” across 25 countries, featuring specials offers & bundles to celebrate this incredible partnership.

To further bring this partnership to life, Samsung will be hosting a group of content creators at the “A Minecraft Movie” premiere on the 30th March. The exclusive event will showcase first-hand how Samsung technology, powered by Galaxy AI, serves as a gateway for self-expression and discovery, empowering consumers to explore their creative identities.

Check out the “A Minecraft Movie” trailer here.

Additional information about Samsung’s products can be found at samsung.com/uk/.

Secretary of State for Business and Trade, Jonathan Reynolds MP, met with Aleyne Johnson, Director of Government and External Relations at Samsung Electronics UK, to reinforce the strong and positive relationship between the UK and Samsung. The Secretary of State, responsible for overseeing the UK’s business and trade policies, toured Samsung KX, engaging with key innovative products such as our latest Samsung Galaxy S25 Ultra, The Frame Pro TV and smart home appliances.

Speaking on Samsung in his speech, Secretary of State for Business and Trade, Jonathan Reynolds MP, said, “Samsung is a company synonymous with the best in cutting-edge design and innovation, and much of it is on full display here within these four walls. It is a fitting venue to discuss this government’s ambition to go further and faster in our growth mission.”

Samsung KX, located in Coal Drops Yard, King’s Cross, London, is an experience space where visitors can explore the latest developments in culture and innovation powered by Samsung technology. The space offers an immersive brand experience, inviting guests to discover, interact with, and develop new skills in a dynamic environment.

Aleyne Johnson, Director of Government and External Relations, Samsung UK, commented: “We were delighted to host the Secretary of State, Ministers and a number of other businesses at Samsung KX, our flagship retail space to discuss the Industrial Strategy. As a global tech company with its European HQ in the UK we continue to support the Government’s efforts to encourage growth and the positive use of technology.”

^{About Samsung KX}

^{#SamsungKX is a 20,000 sq. ft experience space located in the heart of London’s Coal Drops Yard. This hub of innovation brings together culture, community and cutting-edge technology in a dynamic environment alongside local partners. Samsung KX represents the future of retail, designed to give guests the ultimate immersive brand experience where they can discover, be inspired and learn through a range of stimulating events, workshops and performances in both physical and virtual formats. What’s more, guests are rewarded with every purchase thanks to the unique KXtras programme as well as Click & Collect, the first of the brand’s UK retail spaces to offer the service on selected devices. For further information visit:  www.samsung.com/uk/kx}

^{About Coal Drops Yard}

^{Coal Drops Yard is a new shopping and restaurant district in London’s King’s Cross. Coal Drops Yard was originally established in 1850 to handle the eight million tonnes of coal delivered to the capital each year and was latterly the location of nightclubs Bagley’s and The Cross. The area reopened in October 2018, reinvented by the acclaimed Heatherwick Studio, which has interwoven a contemporary design with the surviving structures and rich ironwork of the original Victorian coal drops. Located within a reimagined set of historic buildings and arches directly adjacent to Granary Square and Regent’s Canal, Coal Drops Yard houses over fifty stores from a unique mix of established and emerging brands, along with cafés, bars, top independent restaurants and new public spaces. www.coaldropsyard.com @coaldropsyard}

This follows on from Samsung being a loyal Royal Warrant Holder under Her Majesty The Queen Elizabeth II, who we proudly served, supplying the Royal Household with quality products and support since our initial warrant selection in 2012.

Samsung is both honoured and delighted to be able to continue this long-standing relationship with the Royal Household and excited to build a new relationship with His Majesty The King, alongside many other globally recognised companies.

Brian Ford, Samsung’s Royal Warrant Grantee and Vice-President of Customer Experience at Samsung UK & Ireland, said of the announcement; “Samsung is delighted that His Majesty The King has recognised the value and quality of the wide range of products we provide through granting this new Royal Warrant and we are looking forward to further building on our relationship with the Royal Household over the course of the next five years . This honour also further enhances our opportunity to build on our support and engagement in the important work carried out by His Majesty the King and the wider Royal Family.”

The Royal Warrant process is a tradition of the highest recognition, that dates back to the 15th century, with current Royal Warrants still being awarded by the Royal Household. Samsung is proud to have received this sovereign recognition and does not underestimate the significance of such an acknowledgement.