Led by three Odyssey G8 models including the industry’s first 6K gaming monitor and complemented by the Odyssey G7 which brings Samsung’s OLED technology to a broader range of users – the 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations.

This launch comes amid Samsung’s continued leadership in the global gaming monitor market, where it holds an 18.9 percent revenue share. The company has also earned the No. 1 position in the OLED gaming monitor market for the third consecutive year with a 26 percent share, according to International Data Corporation (IDC).

“With the launch of the latest Odyssey and ViewFinity lineups, we continue to push the boundaries of performance and visual quality,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With our 2026 lineup, we are delivering our most advanced display technologies while expanding access, enabling more users to experience Samsung’s innovations across gaming and professional environments.”

Odyssey G8: Setting a New Standard for High-Performance Gaming

The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios.

The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the industry’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. It delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution, allowing users to seamlessly balance immersive visual details with ultra-fast responsiveness.

Meanwhile, the 27-inch Odyssey G8 (G80HF model) offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode, making it suitable for both immersive and competitive gaming.

The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate. Glare Free technology significantly reduces glare without compromising OLED picture quality. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem technology, which significantly enhances efficiency, durability and brightness. The 32-inch Odyssey OLED G8 also received VESA DisplayHDR True Black 500 certification, delivering OLED’s deep blacks and vivid colours.

Across the lineup, DisplayPort 2.1^[1] ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver smooth, tear-free gameplay. Additionally, the Odyssey G8 lineup features HDR10+ GAMING^[2] which dynamically optimises brightness and contrast in real time.

Odyssey G7: Expanding Access to OLED Gaming

The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of users.

It features 4K resolution and a 165Hz refresh rate, delivering detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD, while a 0.03ms response time supports fast, responsive performance in competitive gaming environments.

With the addition of the G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible.

ViewFinity S8: High-Resolution Displays for Professional Workflows

The ViewFinity S8 lineup is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, these monitors are engineered to deliver a refined, high-performance experience that maximises productivity.

The 40-inch ViewFinity S8 (S85TH model) features a curved WUHD display with a 144Hz refresh rate, enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W. In addition, Easy Connection provides streamlined connectivity across devices.

The 27-inch ViewFinity S8 (S80HF model) offers 5K resolution with USB-C connectivity for streamlined data transfer and device charging. Its ergonomic design supports comfortable long-term use, and, since it is made to deliver 5K resolution in a more accessible package, it brings high-resolution performance to a broader range of professional users.

[1] G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals.

[2] Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles.

Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favourite characters.

▲ “Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro

In celebration of the collaboration, Samsung KX will transform its King’s Cross flagship store into an immersive Moomin-inspired takeover on May 23. Visitors can book a spot and then step into a playful and artistic world of the beloved characters.

Visitors will be able to explore the new Moomin art collection displayed across Samsung’s Frame TVs throughout the space showcasing how art and technology can seamlessly come together in the home. Visitors will also be able to enjoy a dedicated Moomin pop-up experience complete with interactive digital drawing workshops, Galaxy tablet quizes and live storytelling moments. Guests can also experience complimentary bubble tea, alongside exclusive Moomin merchandise and plush-filled café spaces designed to bring the cosy charm of Moominvalley to life.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate. The Moomins is a prime example as users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

▲ “Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolour artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

▲ “The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame.

“At the heart of the Moomin stories is a sense of kindness, curiousity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs, including OLEDs^[1] that are now supported in the new 2026 range, sit at the centre of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

Availability

The Moomins collection will be available globally on Samsung Art Store from today and you can book your KX experience on May 23 here. There will also be a pop-up located at Selfridges, London.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

About Moomin

The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

[1] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.

See SAR at the bottom of the page^[1]

Departure: The Escape Begins Before You Step Out the Door

Whether on a train pulling away from the city or cruising down the highway, the Galaxy Buds4 Pro transform every journey into a special moment. Their dual-speaker system, with 24-bit/96kHz Hi-Fi audio^[2], reproduces every detail with richness and depth – ideal for rediscovering a playlist or starting a podcast that signals the start of the weekend. For long trips or winding roads leading to a mountain retreat, the Hearapy app developed by Samsung, helps reduce motion sickness, ensuring a more serene travel experience.

And because departures are often fast-paced, the Galaxy S26 Ultra’s Super Fast Charging 3.0 allows you to charge up to 75% battery in just 30 minutes^[3] – perfect for leaving without constraints.

Exploration: Capture Memorable Moments Without Compromise

Once you arrive at your destination, the pace changes. A seaside stroll at sunset, a bike ride down a country path, or wandering through a bustling alleyway: every moment deserves to be captured and remembered. Whether it’s the architectural detail of an impressive building or a breathtaking landscape, users can rely on the Galaxy S26 Ultra’s telephoto lens (50MP) and Wide Angle sensor (200MP) to capture every detail with precision.

With Super Steady mode^[4], which includes horizon lock, the Galaxy S26 Ultra guarantees smooth, perfectly framed videos – even while moving. It’s the perfect tool for filming a bike descent or an impromptu hike without losing quality. For creators, the Professional Video Codec (APV) ensures optimized compression without loss of quality, even after multiple edits – ideal for turning memories into polished content directly from your smartphone.

The Return: Lingering Memories

On the trip home, amidst nostalgic thoughts, you’re already scrolling through your photos. With the Galaxy S26 Ultra’s Photo Assist^[5], shots are enhanced in seconds. Whether it’s removing passers-by in the background or turning a cloudy sky blue, simply tell the Galaxy S26 what you want in the perfect shot.

For video side, the Audio Eraser^[6] feature allows you to remove distracting background noise to keep only the essentials: the sound of waves, a burst of laughter, or the atmosphere of a local market. Content can then be shared instantly via Quick Share, which is now compatible with AirDrop^[7], making exchanges easy regardless of the ecosystem.

To prolong the break, the Galaxy Buds4 Pro offer a fully personalized listening experience. Their Intelligent Noise Cancellation 2.0 and Intelligent Equalizer 2.0 analyze the shape of the ear and how the earbuds are worn in real-time to optimize sound output. The result: a tailor-made immersion, reinforced by high-performance active noise cancellation, ideal for gently disconnecting and stretching out those weekend playlists a little longer.

[1] SAR S26 Ultra: Head: 1.284 W/kg / Torso: 1.352 W/kg / Limbs: 2.13 W/kg | Find energy labels on Samsung.com.

[2] Ultra-high quality audio can be enabled if users activate the “Ultra High Quality (UHQ) Audio” option in Settings > Buds4 Pro > Sound quality and effects > Advanced quality options.

[3] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Rated capacity is 4,855 mAh for the Galaxy S26 Ultra.

[4] Super Steady mode results may vary depending on the editing method and shooting conditions.

[5] Photo Assist may require a network connection and a Samsung account login. Service availability may vary by country, language, or device model. Photo Assist may result in photo resizing. A visible watermark is overlaid on the image upon saving to indicate that it was generated by AI. The accuracy and reliability of the generated result are not guaranteed.

[6] The Audio Eraser function reduces noise in media files playing via the quick panel for select applications on the Galaxy S26 range. Support level depends on the model and OS version. Results may vary from video to video. A Samsung account login is required. Certain sounds like voices and music may be detected; accuracy is not guaranteed.

[7] The “Share with Apple devices” feature is enabled by default.

▲ Two premium intelligent eyewear designs from Gentle Monster and Warby Parker.

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device – renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalised suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarised notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches to the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s light of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

▲ The two designs reflect Gentle Monster’s disruptive yet refined aesthetics and Warby Parker’s refined, timeless designs.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimized to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets with additional details to be announced in the coming months.

[1]Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.

Samsung Electronics Co., Ltd. has today announced the UK launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand^[1], Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.

In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs^[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits to everyday life, helping people find what they want faster, enjoy content more easily, and make the most of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.^[3]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S99H, S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to the S99H, S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S99H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The new S99H model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For football fans, AI Football Mode Pro on S99H, S95H and S90H — and AI Football Mode on S85H optimise picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.

The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (43” LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85”, 75”, 65”, 55”, 50” and 43 inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimises everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Soundbars and the new Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[4], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

For immersive home cinema set-ups, the Q990H soundbar provides cinema-grade sound. The new QS90H 7.1.2 channel all-in-one soundbar also launches that has a built in gyroscope to detect your setup and optimises the sound accordingly.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast^[5]on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[6] memories is now available on eligible 2026 Samsung TVs^[7], giving users a new way to relive their favorite moments on the big screen.^[8] This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com.

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Source:Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

[3]Availability and performance may vary dependent on content source.

[4]According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[5]Google Cast is trademarks of Google LLC.

[6]Google Photos is trademarks of Google LLC

[7]Features and availability may vary by model and region

[8]Available on all models U8000H and above including OLED

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes^[1] gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio^[2] for creating personalised profile cards without the need to switch between apps.

The updated Quick Panel^[3] gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates^[4].

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including the U.K. starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

[1] Service availability may vary by region/country, OS/One UI version, device model and phone carrier.

[2] Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices.

[3] Certain settings might be greyed out or will not appear if the feature is turned off.

[4] Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.

This evolution was on full display in London this week, as Samsung celebrated the upcoming summer of sport and its #WatchItOnASamsung campaign with an exclusive event: In Conversation with Thierry Henry.

Football legend Thierry Henry joined journalist Ben Jacobs for an exclusive discussion exploring the beautiful game, looking beyond the pitch to see how fans truly experience it.

Seeing the Game Differently

The event gathered media, creators and industry voices across Europe, who then had the opportunity to try Samsung’s latest visual display innovations for themselves. Through live demonstrations designed to mirror real matchday conditions, Samsung showed how new technology is redefining how fans experience matchday, whether they are at home, with friends or at their local venue.

To open the event, Henry reflected on his love for football growing up, and how his experiences as a player, coach and analyst shaped his view of this new era of football. For elite players, football is defined by split-second decisions, movement and awareness – moments where everything can change in an instant. When the viewing experience falls short, those details can get lost. For fans, they are what creates tension, drama and connection in every match.

His perspective set the tone for what followed: a closer look at how technology is now able to capture those moments in the highest quality, bringing fans closer to the action than ever before.

Where Every Detail Counts

Samsung’s latest display technologies are designed with this in mind. MicroRGB, shown during the event, takes a new approach by generating colour directly from microscopic red, green and blue LEDs rather than relying on traditional backlighting. The result is more precise contrast and colour, helping preserve detail even during rapid play.

At the event, large-screen displays and glare-free OLED technology recreated real matchday conditions to reflect how people actually watch games – often with ambient light, distractions and multiple viewers.

Attendees saw firsthand how Samsung’s display innovation translates into sharper ball tracking, clearer player movement and a more consistent experience across environments. Ultimately, it’s about preserving the integrity of the game, wherever and however it’s watched.

AI Subs In, Quietly

If picture quality is about preserving key moments, AI is what ensures they are experienced at their best. The next shift lies in how televisions respond in real time to what’s on screen.

Across demonstration zones, Samsung’s AI-powered features worked quietly in the background to show media and creators the real difference in AI-optimised viewing. Tools like AI Football Mode and AI Sound Controller Pro automatically adjusted picture and audio to enhance motion clarity, balancing sound and reducing distractions for a clearer, more engaging way to watch a match.[1]

Features like these, along with the introduction of Vision AI Companion[2], point to a broader evolution. Rather than individual features working alone, Vision AI Companion positions the television as an intelligent system that understands content, environment and user preferences all at once.

This reflects Samsung’s wider direction: moving beyond isolated intelligence into a more holistic approach to AI, where devices work together to anticipate needs and adapt accordingly. The result? A more personalised, intuitive experience where AI acts as your companion. And for the fans, it means a better way to watch high-intensity moments all summer.

From Stadium to Screen – What’s Next

Technology is expanding what’s possible when enjoying the biggest sporting moments. Advances in display technology, sound quality and the integration of AI mean the viewing experience is more tailored and enhanced than ever before.

While the way we watch football continues to evolve, some things remain unchanged, the atmosphere, the people you’re with, and the shared love of the game. That sense of connection was clear during the evening of the event, as guests came together to chat, reflect on the day’s conversations, over drinks and matchday-inspired menu, a reminder of football’s unique ability to bring people together.

Whether through clearer visuals or technology that adapts in real time, the goal is always to seamlessly capture the moments that matter, so the feeling of matchday stays with you long after the final whistle.

[1] Feature availability and performance may vary depending on the content viewed and the apps used.

[2]  Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and s are recognized. This feature provides AI-created content, with accuracy not guaranteed—please check results. Requires certain Bluetooth remote (sold separately on some models). Inbox remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible by the AI button, or by the Home button (long press) on the remote control without an AI button.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognised productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log^[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimised for Log video. By leveraging its wide gradation,^[2] the feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large data set to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimised for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analysed each frame and validated performance using tools like colour charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analysed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group, MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognised that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] The Intel vPro® platform is only available for the 14-inch model of the Galaxy Book6 Enterprise Edition.

[2] UK specific business Service Centre for UK service requirements.

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analysed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal, and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalised, preventive health solutions.

As a major summer of football approaches fans across the UK are gearing up to support their favourite teams. While many fans will be supporting outside of the stadium, new research from Samsung Electronics reveals that not all match day experiences are created equal.

The survey showed that with many fans watching in local venues, the top priority for match days is TV picture quality (83%), ranking higher than location convenience (80%), atmosphere (79%) and quality of food and drink (64%).

More than eight in ten (86%) of British football fans surveyed said watching a match together makes them feel part of a community. The community aspect is a key factor for sports fans, with almost half (43%) saying that who they watch a match with matters when watching a major tournament.

Quality time or viewing quality?

The desire for community remains strong. Most fans watch major tournaments together whether at home with family (54%), with friends (30%), or at a pub (41%).

Despite this clear desire to share the matchday watch, the quality of the viewing experience is holding many venues and homes back from being the go-to matchday set-up. In fact, more than eight in ten (82%) fans say picture and sound quality directly impacts how much they enjoy a major match.

Almost two-thirds (65%) of football fans have experienced some form of disruption while watching a major match at a venue, including:

• Blocked or restricted viewing angles: 29%
• Commentary volume unclear or inconsistent: 25%
• Glare or sunlight reflection affecting screen visibility: 23%
• Sound slightly out of sync with the action: 23%
• Screen not bright enough during daytime matches: 18%
• Difficulty tracking the ball clearly: 17%

Closing the gap in the match day experience

These issues are influencing where fans choose to watch the big game, prompting some to leave venues early, not return, or leave a venue to find a better TV viewing experience elsewhere.

Two thirds (66%) of football fans said they would visit their local community hub, pub or sports club more often if it improved its viewing experience. Almost three in five (59%) fans surveyed feel proud when their local venue is considered the ‘go-to place’ to watch live sport matches.

As fans look for experiences that combine both atmosphere and quality, it’s clear that most are looking for a match day experience that balances viewing quality with community spirit.

The research comes as Samsung marks 20 consecutive years of being the global No.1 TV brand[1], continuing to deliver immersive match day experiences whether in a local venue or at home.

To celebrate this milestone, Samsung has partnered with football legend, Thierry Henry to support its #WatchItOnASamsung campaign, focused on Samsung’s ongoing commitment to delivering high-quality matchday viewing experiences this sporting season – whether you are in your local venue or at home. In fact, more than half of fans surveyed (57%) said a Samsung would be their preferred TV to watch a football match on.

Henry will help the brand to showcase its latest TV innovations across its Micro RGB, OLED and Neo QLED range, from glare free technology to AI Football Mode & AI Sound Controller Pro – which allows users to adjust audio, such as muting background crowd noise – in a series of branded films and an exclusive event.

“Football is all about bringing people together whether you’re watching at the stadium, at home or at your local venue. But it’s also a game where split-second moments can change everything, so the quality of how you watch is just as important as the match itself,” Thierry Henry commented.

“Football, like all sports, brings people together to create shared moments and memories for fans across the world. However, as technology evolves, so do expectations and viewing habits. One thing remains true no matter how you watch live games, highlights, or key sporting moments, and that is that you always want the highest quality viewing experience,” shared Dan Harvie, VP of Home Entertainment and Appliances at Samsung UK.

“Our research also underlines the importance of community and how watching live sport together is as important as it ever was. Our latest ‘Raise The Bar’ campaign is all about supporting your local pubs and venues with the latest Samsung TVs and sound devices so the community can benefit from the best equipment possible and everyone can enjoy the exciting summer of sport together.”

Celebrating the role of shared matchday moments, fans can find out more about the ‘Raise The Bar’ campaign and vote to support their local venue at watchitonasamsung.com.

For more information on the latest range of Samsung TVs, please visit: https://www.samsung.com/uk/tvs/all-tvs/

[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.