“Players come to Gamescom to discover what is next, try new games, and experience the technology they need to stay focused and compete at their best,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With new form factors, higher refresh rates, and advanced display technologies, the 2027 Odyssey lineup gives players more choice across competitive play, cinematic games, and multi-purpose setups.”

Samsung To Spotlight 2027 Odyssey Lineup at Gamescom 2026

Samsung presented the 2027 Odyssey lineup for the first time during its dedicated Gamescom 2026 session, “#PlaySamsung: The Next Era of Gaming Displays.” The session explored how screen size, resolution, refresh rate, and display modes suit different games and play styles.

The Odyssey OLED G9 (G95SJ model) and Odyssey OLED G7 (G75SJ model) was unveiled on stage, while the Odyssey OLED G8 (G80SJ model) and Odyssey G6 (G60H model) were introduced on-screen during the keynote.

As a part of the session, Samsung also spotlighted its HDR10+ GAMING partnership with Activision Blizzard, bringing richer HDR gameplay into the development process for Call of Duty®: Modern Warfare® 4. The technology helps compatible Odyssey monitors and Samsung displays deliver colour and contrast that more accurately reflect the creative intent of each game. Samsung plans to expand the HDR10+ GAMING ecosystem to more than 20 AAA titles by the first half of 2027.

The company also showcased its expanding Odyssey 3D game support, developed through direct collaboration with game studios. New supported titles, including Cyberpunk 2077 and Cronos: The New Dawn, were presented on stage to demonstrate how Odyssey 3D adds depth and spatial perspective to detailed game worlds.

Odyssey OLED G9: 49-Inch OLED Speed for Ultra-Wide Gameplay

The Odyssey OLED G9 is the world’s first 49-inch DQHD gaming monitor with a 360 Hz refresh rate. It features a fifth-generation QD-OLED panel with Penta Tandem technology. Its five-layer panel structure is up to 1.3 times more efficient and offers up to twice the lifetime of the previous generation. The RGB Stripe sub-pixel layout reduces colour fringing and supports clearer text, while the display reaches a peak brightness of up to 1,300 nits on a 3% window at 4K resolution.¹

Built for players who want a wider field of view without giving up speed, the Odyssey OLED G9 features Dual QHD resolution (5120 x 1440), a 360 Hz refresh rate, a 0.03 ms GtG response time, and Dual Mode support. Players can use DQHD at 360 Hz for a wide, high-resolution view or switch to Dual HD (2560 x 720) at up to 720 Hz when they want even faster performance.

Odyssey OLED G8: 4K OLED Picture Quality and Triple-Mode Speed

The Odyssey OLED G8 is a 32-inch UHD OLED gaming monitor that pairs QD-OLED picture quality with a top refresh rate of 360 Hz for fast, fluid gameplay and Triple Mode support. It features a fifth-generation QD-OLED panel with Penta Tandem technology and RGB Stripe subpixels, and players can switch between UHD at 360 Hz, QHD at 520 Hz and FHD at 680 Hz to balance resolution and speed based on the game, device, and performance settings. Additionally, Samsung Glare Free technology uses a film that is 54% less glossy than conventional anti-reflection film, reducing external reflections for clearer daytime play.²

The monitor also features a 0.03 ms GtG response time, and VESA DisplayHDR TrueBlack 600.³ It supports AMD FreeSync Premium Pro and has NVIDIA G-SYNC Compatible support⁴ for detailed HDR visuals and smooth gameplay. Connectivity includes one DisplayPort 2.1 UHBR20, two HDMI ports, one USB-C port with 98 W Power Delivery, a USB hub with two downstream ports, and KVM support.

Odyssey OLED G7: A New Category with 42-inch Curved OLED Gaming

The Odyssey OLED G7 is the world’s first 42-inch 16:9 curved OLED gaming monitor, with a screen area approximately 72% larger than the previous 32-inch model.⁵ It combines 1000R curvature, 4K OLED picture quality, a 165 Hz refresh rate, and a 0.03 ms GtG response time in an unprecedented configuration for the category. Its curved screen, with a radius of 1,000 mm, brings the edges closer to the player’s line of sight to deliver a massive cinematic view optimized for RPG and open-world games. At the same time, Glare Free technology reduces reflections from external light sources for clearer daytime play.

Odyssey G6: Pushing Competitive Play to 1,100Hz

The 27-inch Odyssey G6 is the world’s first 1,100 Hz gaming monitor built for FPS players who place speed and motion clarity first. It builds on the model introduced at CES 2026 with an upgraded final launch specification of up to 1,100 Hz in HD and up to 600 Hz in QHD through Dual Mode. With a Fast IPS panel and 1 ms response time, the Odyssey G6 gives competitive players the option to prioritize sharper QHD detail or a higher refresh rate. The Odyssey G6 will be available globally in the second half of 2026.

Availability

The 2027 Odyssey lineup builds on Samsung’s leadership as the world’s No. 1 gaming monitor brand for seven consecutive years.⁶

Availability will vary by market, with launch timing and pricing to be announced at a later date.

For more information, visit www.samsung.com.

1. Based on DisplayHDR TrueBlack500 at 4K resolution. Brightness may vary depending on content and operating conditions. ︎
2. Compared with conventional anti-reflection film. ︎
3. VESA DisplayHDR certification to be completed at product launch. ︎
4. AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible certification to be completed at product launch. ︎
5. Compared with the previous 32-inch Odyssey model, based on screen area. ︎
6.  Global No. 1 Gaming Monitor in 2019 to 2025. Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)  ︎

“Galaxy S26 FE is purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,“ said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.“

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience¹ from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter — whether shooting still scenes or fast-moving action.

• My FanCam,² first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centred, intelligently reframing video as the scene moves, so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady³ with Horizontal Lock — a favourite among Galaxy S26 users — helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12 MP front camera⁴ captures more in every frame, making group shots easier to take.
• Nightography a signature of the Galaxy S series,helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes. ⁵
• Even after the moment has passed, Photo Assist⁶ makes it easier to refine images using natural language prompts – turning day into night, adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni⁷, users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos.
  

AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI⁸ experiences that make daily life easier by adapting to users’ routines to keep them informed and organised. It also handles everyday tasks faster and more seamlessly on user’s behalf.

• Updated Now Brief⁹, first introduced on the Galaxy S25 series, is even more personalised through customisable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge¹⁰ is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day — helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google¹¹ now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Built to Keep Up Throughout the Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most — including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900 mAh battery¹² keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. Users can reach up to 70% charge in around 30 minutes with the 45 W adapter¹³, powering up quickly to stay connected for longer.
• A 6.7-inch¹⁴ Dynamic AMOLED 2X display with up to 120 Hz refresh rate provides smooth, immersive visuals with brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile, long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch¹⁵ makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data — with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates,¹⁶ allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Google AI Pro¹⁸ will bring expanded AI capabilities and 5 TB of cloud storage valued at GBP 18.99 per month.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

Galaxy S26 FE will be available starting Sept. 4 in select markets in three colours: Blueberry, Graphite and Pistachio.¹⁹

For more information on Galaxy S26 FE, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specifications

1. Compared to Galaxy S25 FE. ︎
2. Samsung account login required. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
4. Compared to Galaxy S25 FE. (FOV 80˚) ︎
5. Compared to Galaxy S25 FE. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
6. Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed. ︎
7. Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC. ︎
8. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model or phone carrier. ︎
9. Samsung account login and network connection required. ︎
10. Samsung account login required. Supported apps only. Accuracy of results is not guaranteed. ︎
11. Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy. ︎
12. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE. ︎
13. Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.  ︎
14. Measured diagonally, Galaxy S26 FE’s screen is 6.7 inches in the full rectangle and 6.5 inches accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. ︎
15. Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions ︎
16. Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market. ︎
17. Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189). ︎
18. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
19. Colour availability may vary depending on carrier. ︎

Designed to meet rapidly growing storage demands driven by ultra-high-resolution video, AI content and large-scale games, the P Series includes the flagship P9, which delivers high-end performance for professional users, and the P7, designed for fast and convenient storage across everyday use cases.

“As AI-powered content creation and ultra-high-resolution video make large amounts of data part of everyday life, users increasingly expect faster and more reliable storage experiences,” said Tommy Kwon, Vice President and Head of Brand Product Biz Team at Samsung Electronics. “With fast file storage and backup, the P Series is designed to provide professionals and everyday users alike with the performance they need to work efficiently across a wide range of applications.”

P9: Up to Twice the Performance With USB4

Powered by USB4, the flagship P9 delivers sequential read speeds of up to 4,000 megabytes-per-second (MB/s) and sequential write speeds of up to 3,800MB/s, offering industry-leading transfer performance. Its sequential read and write speeds are approximately twice those of the previous generation. For comparison, the 4-terabyte (TB) T9, featuring a USB 3.2 Gen 2×2 interface, delivers sequential read and write speeds of up to 2,000MB/s.

The P9 is also the world’s first 8TB USB4 portable SSD supporting speeds of up to 4,000MB/s. For this level of ingenuity and technological capability, the P9 was recognised with a CES 2026 Innovation Award earlier this year.

With strong sustained write performance, the P9 supports 12K direct recording for professional production workflows, enabling creators to capture, store and edit large RAW image files and ultra-high-resolution video.

P7: Fast, Versatile Storage for Everyday Use

Also featuring USB4 technology, the P7 is designed to provide fast and convenient storage across work, entertainment, and everyday use. It offers broad compatibility with a wide range of host devices, including desktops, laptops, smartphones, gaming consoles, and cameras.

The P7 has completed 2-meter drop testing as well as shock and vibration durability testing, helping users keep important data protected during travel, outdoor activities, and other mobile environments.

Availability

The Samsung Portable SSD P Series will be available in 1TB, 2TB, 4TB, and 8TB capacities, with a global rollout beginning Aug. 31.

*Available capacities may vary by market. Certain capacities may be released at a later date.

The P9 will have manufacturer’s suggested retail prices (MSRPs) of USD 339.99 for 1TB, USD 649.99 for 2TB, USD 1,349.99 for 4TB, and USD 2,699.99 for 8TB. The P7 will have MSRPs of USD 289.99 for 1TB, USD 549.99 for 2TB, USD 1,149.99 for 4TB, and USD 2,289.99 for 8TB.

For more information about Samsung’s Portable SSD P Series, please visit Samsung.com.

A smartphone doesn’t always need to be open to be useful. Whether it’s checking a message, capturing a group photo or quickly accessing a favourite app, Galaxy Z Flip8 has been designed to make everyday interactions quicker – sometimes without needing to unfold it at all.

And while its folding design might be the first thing you notice, some of the features that make the biggest difference day-to-day are easy to miss.

There’s plenty to explore beyond the Galaxy Z Flip8’s foldable design. Here, Samsung UK’s Smartphone Specialist, Kadesh Beckford answers some of the key questions around getting more from Galaxy Z Flip8 – from what you can do on the FlexWindow to taking hands-free selfies and personalising your device.

1. What can I do with the FlexWindow on Galaxy Z Flip8?

Galaxy Z Flip8’s 4.1-inch FlexWindow lets you access messages, manage notifications and launch favourite apps without needing to unfold your phone.

It’s one of Kadesh’s favourite Galaxy Z Flip8 features.

“I love the FlexWindow,” says Kadesh. “Having instant access to important apps, messages and notifications without opening the phone genuinely saves time and changes how I interact with my device throughout the day.”

Rather than treating the FlexWindow as simply somewhere to glance at notifications, Kadesh recommends setting it up around the things you actually reach for throughout the day.

Kadesh’s tip: Don’t overlook what you can do from the FlexWindow. From accessing important apps to reading and replying to messages and managing notifications, plenty of everyday tasks can be handled without unfolding your phone.

2. How can I take hands-free selfies on Galaxy Z Flip8?

FlexCam lets you position Galaxy Z Flip8 at different angles to capture hands-free photos, while using the phone’s 50MP rear camera for high-resolution selfies.

For Kadesh, it’s the standout Galaxy Z Flip8 feature.

“The standout feature for me is FlexCam,” he says. “Being able to capture high-resolution 50MP selfies using the rear camera ensures I never compromise on image quality.”

The foldable form means Galaxy Z Flip8 can be positioned at different angles for hands-free photos, letting you step away from the camera and get yourself – and everyone else – into the frame without needing someone to hold the phone.

You can also use the FlexWindow to preview your shot while using the rear camera, so you can check your framing before capturing it.

Kadesh’s tip: Next time you’re taking a group photo, try positioning your Flip in FlexMode rather than handing your phone to someone else. It effectively becomes its own camera stand, while the FlexWindow lets you make sure everyone is in shot.

3. What is Mirror View on Galaxy Z Flip8 and how do I use it?

Mirror View is available through Camera Assistant and gives Galaxy Z Flip8 users a clearer preview of their selfie through the FlexWindow.

To access it, download Camera Assistant through the Camera settings menu and explore the additional options available for Galaxy Z Flip8.

Called a “hidden gem” by Kadesh, this feature provides a clearer preview through the FlexWindow, with intelligent lighting adjustments designed to help you frame your selfie whether it’s day or night.

Kadesh’s tip: If you regularly take selfies using the FlexWindow, head into your Camera settings, download Camera Assistant and explore Mirror View. It’s a small setting that turns your camera into a true-to-life mirror, even in the dark, making it easier to get your shot right before you press the shutter.

4. How can I personalise Galaxy Z Flip8?

Personalisation is one of the areas where the Galaxy Z Flip8 form factor really comes into its own. “What I love most about the Galaxy Z Series is that Samsung has created a foldable for everyone,” he says. “For users looking for something lightweight, stylish and highly portable, the Galaxy Z Flip8 is an easy recommendation.”

At 180g and 6.1mm when unfolded, Galaxy Z Flip8 is Samsung’s slimmest and lightest Z Flip device yet, while opening out to reveal a 6.9-inch Main Display.

And personalisation doesn’t stop at how you arrange your FlexWindow. One UI 9 offers extensive customisation options, while Galaxy AI-powered Photo Assist lets you add, remove, restyle and enhance elements within your photos.

Whether you’re using the FlexWindow to get through everyday tasks, turning your Flip8 into a hands-free camera or digging a little deeper into its settings, Kadesh’s advice is simple: spend some time exploring what your Galaxy Z Flip8 can do before assuming you’ve seen it all.

Galaxy Z Flip8 is available now: https://www.samsung.com/uk/smartphones/galaxy-z-flip8/

Following record pre-order numbers in Europe, which saw the new line-up become Samsung’s most pre-ordered foldable range ever, the new foldables are now in the hands of consumers. The average review score from European consumer reviews is 4.8/5 stars, showing how the new Galaxy Z Series is capturing the imagination of consumers across Europe.

One Size No Longer Fits All: Europeans Want More Smartphone Screen Space

The consumer excitement for the new Galaxy Z Series is no surprise, as recent research¹ revealed smartphone users are demanding more from their devices than ever before. Nearly seven in ten (69%) Europeans want the flexibility of a slim, everyday phone that also unfolds into a larger screen.

Whether it’s multitasking across apps, marking up a document or editing a video, today’s consumers are pushing smaller screens to their limits. Based on a survey of 4,006 people regarding their smartphone habits, the majority (85%) of respondents agreed that they leave tasks unfinished on their phone and complete later on a device with a bigger screen.

Consumer habits show how foldable devices have become a practical solution to these needs, with the most cited benefits being:

• Comparing information side by side (31%)
• Finishing tasks without switching devices (30%)
• Watching, reading or gaming on a larger screen (29%)

Consumers Applaud the Innovation

The Galaxy Z Fold8 Ultra has quickly established itself as a favorite among power users and mobile professionals seeking uncompromised multi-tasking performance and immersive display technology.

Early consumer reviews² praise the large screen for multitasking and content viewing, as well as quality of the camera.

“I love the simplicity of switching from a normal screen to a large screen. Then spitting the screen to increase productivity. Watching my favourite streaming service on a larger screen is great too.” 

“The camera quality is incredible, the battery life is super long and it is very lightweight.”

“I love that it stands out from every other smartphone while still delivering all the speed and features I need.” 

Next, the Galaxy Z Fold8 continues to widen the mainstream appeal of book-style foldables with its lighter, slimmer chassis. The new form factor has been well received by consumers, according for over 40% of all pre-orders of the Galaxy Z 8 series in Europe.

Consumers are loving their Galaxy Z Fold8, according to early reviews. In particular the new form factor is a hit, with many calling it the “perfect size” and praising the foldable technology with a reduced crease.

“…the fold actually is the perfect size for content I watch and a mini on the go tablet.” 

“The crease quality I has extremely improved. The screen size itself is very unique….Overall really good new product.” 

“What really intrigued me about the Galaxy Z Fold8 is the futuristic look and versatility, providing multiple screen sizes for mixed uses.” 

The Galaxy Z Flip8 has seen an overwhelmingly positive response in early European consumer reviews. The small form factor that opens into a larger screen, as well as the enhanced FlexWindow are getting rave reviews from consumers.

Finally, the iconic Galaxy Z Flip8 remains a top choice for style-conscious creators drawn to its upgraded Flex Window and versatile hands-free camera experiences.

“The new layout on the cover screen allows you to use all apps! I love the pink colour and all the different ways to customise it!””

“The folding form factor makes it so compact and convenient to carry, yet it opens up into a gorgeous, premium 6.9-inch display.” 

“It’s great and easy for me to carry for work as it fits better in my pocket …light weight and performance is great.”

The new Galaxy Z Fold8 Ultra, Galaxy Fold8 and Galaxy Flip8 are available now at Samsung.com.

1. Survey amongst 4,006 smartphone users across UK, France, Germany, Spain and Italy in July 2026 by Censuswide ︎
2. Reviews collected from attendees at early access events ︎

Samsung Electronics Co., Ltd. today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalised gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Centre at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD designed to enhance gaming performance – and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customised mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Cafe Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilise glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions.¹

1. Promotional periods and offers may vary by region. ︎

Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device.

With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalised experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone.

With the UI customisation app Good Lock, users can also personalise the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organising their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished.

Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices².

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

1. Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions ︎
2. Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices. ︎

The strongest interiors are not only filled with beautiful objects. They are carefully composed to incorporate furniture, lighting, materials and technology as part of one cohesive design aesthetic.

Those focused on a curated home look are increasingly seeking statement pieces that offer longevity without limiting how a room can evolve.^{1 2} This is changing the role of technology in the living room. A television is no longer expected to sit apart from the interior. It should complement the furniture, reflect the homeowner’s style and feel considered even when it is not being watched.

Samsung’s The Frame was created with this idea in mind. Its slim, picture-frame-inspired profile helps it sit naturally alongside furniture and décor, while customisable bezels can be selected to complement different materials, finishes and colour palettes. For an even cleaner aesthetic, The Frame Pro offers fully wireless transmission through the Wireless One Connect Box, allowing connected devices to be placed up to 10 metres away³ and keeping your space clutter free.  

When the television is not in use, Art Mode replaces the traditional black screen with a chosen artwork or personal photograph, allowing the display to remain part of the room. Through the Samsung Art Store, you can also access more than 5,000⁴ iconic works from legendary artists alongside collections from world renowned museums and galleries, bringing an ever-expanding art collection into the home.

That flexibility also makes The Frame a natural fit throughout the home, from a living room statement piece paired with bold landscapes, to a kitchen display that feels fresh and uplifting, a study softened by calming artwork or a child’s room made more personal with family photos. In every space, the right image helps set the mood while The Frame keeps the look polished and considered.

From relaxed country homes to expressive and bold spaces, here are four ways The Frame can complement different interior styles.

The Country House Traditionalist

A country-inspired interior is built around comfort, character and timeless appeal. Natural wood, upholstered furniture, layered textures and classic details create rooms that feel warm and welcoming.

The Frame fits naturally into this setting thanks to its slim, frame-inspired design and customisable bezels, which allow it to complement surrounding furniture rather than compete with it. When not in use, Art Mode gives the screen the feel of a framed piece, helping it blend into the room with ease.

Floral and garden scenes are especially well suited to timeless interiors, bringing softness, colour and a sense of nature into traditional spaces. Works such as Water Lilies, Sunflowers and The Artist’s Garden at Giverny can add an elegant finishing touch while complementing the room’s warm and layered aesthetic.

The Natural Living Explorer

Natural living is all about calm, with oak, linen, stone and organic textures creating interiors inspired by the outdoors.

Designed to blend into these spaces, The Frame lets the room’s materials and furnishings stay in focus while adding a subtle design layer of its own. Its pared-back profile works especially well alongside tactile furniture and relaxed, neutral finishes.

Landscapes and nature-inspired artworks are a natural fit for this style, with forests, mountains and open countryside helping to bring a sense of calm and escape into the home.

The Considered Minimalist

Minimalist interiors focus on balance rather than emptiness, with clean lines, thoughtful furniture and carefully chosen design pieces.

The Frame complements this approach by replacing the visual interruption of a black screen with artwork when the TV is not in use, helping maintain a calm and cohesive living space. It sits comfortably within a room where every object has a purpose.

Coastal and water-inspired pieces are a natural fit for minimalist homes, with serene seascapes and iconic works such as The Great Wave off Kanagawa bringing a sense of openness and tranquillity to the space.

The Contemporary Collector

For the contemporary collector, a home is built over time. Vintage finds, modern furniture and meaningful objects come together to create interiors full of personality.

Rather than feeling like a piece of technology, The Frame becomes another design object within the room, whether displayed as part of a gallery wall or above a statement sideboard. With interchangeable bezels and a changing art display, it evolves alongside the rest of the space.

This expressive style can also be reflected through cultural icons and celebrated masterpieces, from The Starry NighttoThe Kiss. These works allow homeowners to curate a display that reflects their own taste and personality.

A Television Designed to Belong

Great interior design is rarely about making every object match. It is about creating a sense of connection between them.

The Frame brings this thinking to one of the living room’s largest visual surfaces. Its slim, frame-inspired form, customisable bezels and Art Mode allow it to complement furniture and décor rather than asking the rest of the room to adapt around a television.

Whether placed within a warm country interior, a natural sanctuary, a quiet minimalist space or an eclectic collection, The Frame is designed to feel at home. Art provides the final layer but it is the relationship between the television, the furniture and the wider interior that allows the room to feel curated. Completing the experience, Samsung’s Glare Free technology⁵ minimises reflections, allowing both artwork and entertainment to be enjoyed with exceptional clarity in a wide range of lighting conditions. To find out more, visit www.samsung.com/uk and explore the Samsung Art Store for artworks and ideas that suit your space.

1. Euromonitor International, Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026, based on the Voice of the Consumer: Lifestyles Survey 2026, n=40,225. ︎
2. WGSN, Future Consumer 2026 and 2026 Interior Design Trends. ︎
3. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎
4. Samsung Art Store Streams provides all Samsung Art Store users with free access to a curated selection of 30 artworks each month, refreshed monthly. Subscription to the Art Store required to access the full art catalogue. Find out more: How to use Art Store. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO) ︎

The award is particularly significant because it validates the core engineering philosophy behind Galaxy Buds4 Pro: delivering sound as it was meant to be heard. The EISA Awards represent one of the most authoritative annual recognitions of audio quality in the global consumer electronics industry. Judged by a collective of expert editors from top technology publications across more than 25 countries, these accolades provide an independent assessment of audio performance and innovation. The recognition reinforces Samsung’s ongoing efforts to push the boundaries of premium wireless audio through advanced hardware, intelligent software, and user-centric design.

EISA’s praise further highlights the Galaxy Buds4 Pro’s balance of audio performance, call quality and everyday usability.

“Employing a two-way speaker with individual amplifiers dedicated to the woofer and tweeter [Samsung’s Galaxy Buds4 Pro] yields clean, musical detail,” commented Ljubisa Miodragovic, President at EISA. “Meanwhile, advanced Sensor Fusion technology combines a dedicated Voice Pickup Unit (VPU) with DNN-powered noise reduction to ensure exceptionally clear calls.”

“At Samsung, our goal has always been to deliver Hi-Fi sound that stays true to the original recording. Receiving the EISA In-Ear Headphones Award validates our commitment to audio engineering excellence and affirms our promise of delivering premium sound quality and user experiences,” said Han-gil Moon, Master and Head of Audio Group, Mobile eXperience (MX) Business at Samsung Electronics. “Users can be confident that Galaxy Buds4 Pro are built to provide the best and most satisfying sound experience. We will continue to build on this foundation to offer even richer listening experiences in the future.”

Galaxy Buds4 Pro delivers Samsung’s most advanced audio experience to date, with standout features including:

• A newly designed wider woofer that increases the effective speaker area by nearly 20% over the previous generation, paired with a dedicated tweeter to deliver clean bass, rich treble, and 24-bit/96 kHz UHQ audio true to the original recording. EISA experts praised Buds4 Pro for yielding “clean musical detail while limiting distortion across the frequency range.”
• Enhanced Adaptive ANC and EQ that analyzes wearing conditions and each user’s unique ear shape, applying optimal noise-cancelling algorithms in real time, so users can enjoy a consistent listening experience all day long.
• Super Clear Call enabled by the device’s advanced Sensor Fusion technology, which combines a Voice Pickup Unit (VPU) with Deep Neural Network (DNN)-powered noise reduction to “ensure exceptionally clear calls,” even in noisy environments.
• An ultra-sleek, ergonomic blade design refined through hundreds of millions of global ear data points and over 10,000 simulations, featuring a premium metal finish, engraved pinch controls, and an IP57 rating for water and dust resistance.¹
• Deeper Galaxy ecosystem integration that allows users to initiate AI agents and manage hands-free calls through intuitive Head Gesture controls.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

1. IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant. Earbuds only. ︎

At Galaxy Unpacked July 2026 in London on July 22, Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, sat down with cognitive neuroscientist and science communicator Dr. Dong-seon Chang to explore how AI could make health management simpler and more connected.

Dr. Pak explained how the body changes from day to day and how AI can learn an individual’s daily rhythms and patterns to help transform fragmented health data into more meaningful, personalised guidance. He also introduced Samsung Health’s Connected Care vision, extending beyond devices and data to connect people — from healthcare professionals and families to partners across the broader health ecosystem.

Ultimately, the conversation pointed to a broader question of how society can embrace AI while keeping people at the centre.

Watch the video below to learn more about Samsung’s vision for healthcare that is simpler, more connected, and human-centred.