LONDON, UK – June 25, 2026 – Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,^[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search^[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser^[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription^[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence^[5]experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini^[6] and Perplexity.^[7]

Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby^[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,^[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue and Light Pink. For added peace of mind, Samsung Care+^[10]offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

Specification Table

[1]Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. Pre-installed on A27 5G devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[11] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[12] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

Wearable technologies have become a widely available and cost effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and Atrial Fibrillation (AFib) detection, biomarker development expertise, and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation — throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant and device level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations.” Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.

For anyone who relies on wireless earbuds on a daily basis, struggling to be heard on a phone call can be an all-too-familiar frustration. Whether you’re navigating a busy street or just dealing with ambient chatter, background noise can make clear communication nearly impossible.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What is Sensor Fusion and How Is it Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung applied an environment-aware Sensor Fusion technology^[1] for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

▲ A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is the Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modelled loosely on the structure of the human brain — serves as the core noise reduction technology within Buds4 Pro’s sensor fusion architecture. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimised its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Buds4 Pro analyses past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Buds4 Pro continuously analyses signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Buds4 Pro’s superior DNN-powered voice clarity is truly maximised when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz^[2] to deliver exceptionally rich and natural voice quality.

▲ Before-and-after audio compares voice clarity with and without Galaxy Buds4 Pro’s noise reduction algorithm.

How was Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Buds4 Pro delivers exceptional call quality^[3] in the real world, Samsung brought the real world into the lab using massive wind generators to recreate acoustic scenarios based on actual location recordings.

▲ This image is AI-generated and is for illustrative purposes only. It depicts a lab used to test the technology behind Galaxy Buds4 Pro’s crystal-clear calls.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate sensor fusion technology with highly optimised algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

[1] Supported on Galaxy Buds Live and subsequent models.
[2] Ultra-high-quality audio up to 24-bit/96kHz’ is available on selected Galaxy smartphones and tablets with One UI 6.1.1 or above.
[3] Super Clear Call is available on selected Galaxy smartphones and tablets with One UI 6.1.1 or above..

Galaxy XR is optimised for multimodal AI interactions, where users can explore both virtual and real worlds delivering natural and intuitive interactions through voice, vision and gesture. The extended reality device in the form of a headset is designed to support immersive experiences across work, entertainment and discovery^[1].

The introduction follows a recent software update that expands both everyday usability and enterprise capabilities, building on the platform first introduced in October 2025.

New dimensions of discovery and entertainment

Features designed to make digital experiences feel more connected to real life and unlock new levels of immersion. These include:

• Travel and search with Google Maps: Users can explore the world in stunning 3D with Immersive View, use Gemini as a guide to navigate to any place on Google Maps and ask for personalised suggestions about nearby places while exploring the world in immersive 3D^[2].
• Deep-dive into content with AI: With YouTube, users can dive into the world’s largest library of immersive 180 and 360-degree VR content, or check out the new spatial tab with content that creators have converted to 3D. As users are watching videos, they can naturally ask Gemini about what they see and get more information about the video they are watching, unlocking richer learning and discovery experiences³.
• See more with video pass through and Circle to Search^[3]: In pass through mode, users can see the physical world around them and draw a circle with their hand to instantly search for information about anything in front of them.
• Auto-spatialize videos and photos into 3D^[4]: Bring photos and videos to life, turning memories into immersive experiences or reimagining them in entirely new ways.
• Immersive viewing experiences: Users can stream their favourite shows on a 4K Micro-OLED screen that feels like a personal theatre.
• Powered by Snapdragon® XR2+ Gen 2 platform^[5]: Galaxy XR combines advanced AI processing, immersive sound and ultra-high-resolution displays to place users at the centre of extended worlds optimised for XR.
• With up to 2.5 hours of battery life^[6], users can stay immersed for longer.

Enterprise capabilities via Android Enterprise support

Galaxy XR supports Android Enterprise, enabling organisations to deploy and manage devices using established Android management frameworks.

With enterprise-grade controls, security features, and deployment options like managed application distribution and device enrolment, IT admins can reliably deploy devices for use cases across retail, healthcare, and manufacturing, sectors where immersive environments are increasingly being explored for training, productivity, and collaboration.

Annika Bizon, Vice President, Product and Marketing, Mobile Experience, Samsung UK & Ireland, commented:

“The UK launch of Galaxy XR marks a significant milestone for Samsung, introducing a new category of AI-native devices. Our ongoing collaboration with Google and Qualcomm Technologies reflects our long-held belief that an open ecosystem accelerates innovation and creates seamless, connected experiences across the Galaxy ecosystem.

Consumers want technology that is intuitive and enhances their entertainment experiences, whilst organisations across sectors from healthcare to manufacturing are beginning to explore what immersive environments can do for productivity and collaboration. Galaxy XR is designed to meet both of those needs.”

Samsung has confirmed continued software and security support for Galaxy XR, reflecting Samsung and its partners’ commitment to platform development for Android XR devices.^[7]

The latest update follows Samsung’s initial launch of Galaxy XR in October 2025 as the first device built on the Android XR platform.

Availability

Samsung Galaxy XR is available for Pre-order now and will be on sale from 8^th July on Samsung.com/UK and in select Samsung Experience Stores later in the month. The device will also be available for hands-on demonstrations at Samsung’s London KX Experience store, in addition to Samsung Experience Stores in Westfield London, Westfield Stratford City and Manchester Trafford Centre from June 17^th.

Samsung will also be hosting a livestream at 12:30 on samsung.com and @SamsungUK socials on Friday 19^th June, where customers can ask questions, see the Galaxy XR device in action, and experience Samsung’s first AI-native headset themselves.

Specifications

[1] Children under the age of 13 should not use the Galaxy XR. If you are pregnant, elderly, have had a seizure, loss of awareness, or other symptoms linked to an epileptic condition, have pre-existing binocular vision abnormalities or psychiatric disorders, user a pacemaker or other implanted medical device, or suffer from a heart condition or other serious medical condition, please consult a doctor before using the Galaxy XR.

[2] Requires Google account. Results may vary based on input; check responses for accuracy. Google and Gemini are trademarks of Google LLC.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Quality and availability of spatialisation may vary based on original media. Subject to usage limits.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Video playback tested in a virtual environment using 2D video content from YouTube. Actual battery life varies by network environment, features and apps used, and many other factors.

[7]mAvailability and timing of Android OS upgrades and security updates may vary by model and market.

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings.

Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & 2026 MARVEL. ©2026 CPII & TSG

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology helps people stay close to those who matter most.

It celebrates the importance of human connection and self-expression, bringing together Samsung’s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world’s most iconic heroes.

“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.

Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues and with popular creator videos — keep your eyes peeled!

Learn more about the latest Galaxy innovations keeping your favorite heroes connected at Samsung.com and don’t miss Sony Pictures’ Spider-Man: Brand New Day exclusively in theaters July 31.

Samsung Electronics (UK) Limited has launched a Summer Cashback promotion, offering customers the opportunity to receive up to £300 in cashback when purchasing selected Galaxy products^[1]. The promotion, running from June 3rd through June 23rd, 2026, is designed to provide exceptional value for consumers looking to upgrade to Samsung’s latest mobile technology during the summer season. Customers can visit Samsung KX or shop online at Samsung.com/uk and participating retailers^[2] to enjoy these limited-time deals.

The Summer Cashback promotion applies exclusively to SIM-free Galaxy devices purchased during the three-week promotional window. Customers who take advantage of this limited-time offer will receive their cashback credit directly to Samsung Wallet, providing access to funds that can be used for future Samsung purchases.

Samsung Wallet is a digital wallet platform secured by Samsung Knox, designed to store everything in one easy-to-use app, from bank cards, loyalty cards, boarding passes and train tickets.

To participate in this promotion, customers must purchase an eligible Galaxy device from the list below. The cashback amount varies by device model, with the Galaxy Fold7 qualifying for the maximum £300 reward.^[3]

Eligible products and rewards ^[4]

Full promotion details can be found here. For the latest news from Samsung UK & Ireland, please visit: https://news.samsung.com/uk/

[1]SIM-free Purchases only

[2] Participating retailers can be found on the Samsung Redemption website:  www.samsungoffers.claims/walletcashback2026

[3]One (x1) claim per product up to a limit of four (x4) per household. 10 claims per company participant.

[4]Purchase a selected new Samsung Device by 23/06/2026 and claim a cashback reward in the form of a Virtual Mastercard® Prepaid Card to be used in Samsung Wallet by visiting www.samsungoffers.claims/walletcashback2026 and be registered with a Samsung account. All claims to be made within 30 days of purchase.

UK 18+ only. Sim-Free Purchases only. For full T&C’s, See www.samsungoffers.claims/walletcashback2026

▲ Securing computational design data through 4D scanner

Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximising overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyse hundreds of thousands of quantitative and qualitative data points to generate, test, and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract—like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

▲ Federico Casalegno, EVP and Head of the Samsung Design Innovation Center

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimise experiences for Samsung’s wearables, particularly the Galaxy Buds4 series.

Q. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles—always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative, and more productive lives, while building a better future for all and preserving the environment.

To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics, and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

▲ At SDIC, design is combined with AI, data, and computing to achieve maximum comfort for wearable devices.

Q. What exactly is computational design, and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose.

Computational design is how we bring this philosophy to life—it is the process of harnessing the immense power of AI, data, and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 and Galaxy Buds4 series.

▲ The computational design process involves various state-of-the-art testing equipment, including 4D scanning.

Q. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximising the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalised datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

▲ Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

Q. Tell us in detail how the computational design process works in the lab, and how it was implemented in the Buds4 series.

Our computational design process relies on three elements: real people, digital twins, and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analysed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head^[1] and refine the angle of rotation—minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

Q. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung, and our team has developed several specialised AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy—key factors that elevate both the user experience and product performance.

▲ Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

Q. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximise wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

[1] Galaxy Buds4 only.

On June 2, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea’s first XR-powered blood donation campaign at Samsung Digital City in Suwon. In the campaign held in recognition of World Blood Donor Day, Samsung employees experienced immersive meditation content while donating blood, with Korean Red Cross personnel on-site throughout the event.

Following the XR-powered blood donation campaign in Korea, Samsung and Abbott are preparing to expand the program through upcoming activations at major global events in the United States and Malaysia. These efforts aim to bring the Galaxy XR donation experience to more donors, healthcare professionals and blood bank stakeholders around the world.

▲ Samsung employees use Galaxy XR while donating blood during the campaign at Samsung Digital City.

Enhancing the Blood Donation Experience

After putting on Galaxy XR, donors enter a calming, Zen garden-inspired environment. Using only gaze-based interaction — no controllers, no hand gestures — they plant virtual flower seeds simply by looking at them. Over three to five minutes, flowers and trees bloom around them as music created in collaboration with the Chicago Symphony Orchestra plays in the background.

“As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience,” said James Pak, VP of the Global Mobile B2B Team at Samsung Electronics. “Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value.”

“Samsung Galaxy XR, powered by Android XR, represents a significant advancement for our mixed reality blood donation program,” said Miguel Carrazza of the Transfusion Medicine division at Abbott. “It is well-suited for healthcare settings, allowing medical staff to monitor donors more easily while helping them stay naturally engaged. Through our partnership with Samsung, Abbott is seeking opportunities to further expand the overall blood donation experience.”

Expanding Access to XR-Powered Donation

Since 2016, Abbott and Red Cross organizations have conducted blood donation campaigns in nearly 30 countries. Building on that foundation, Samsung and Abbott have introduced Galaxy XR into donation settings across multiple countries, with momentum growing ahead of major upcoming events.

▲ (From left) Samsung employees Geunwoo Park and Gangsu Kim participate in the blood donation campaign.

“I try to donate blood at least once a year, but it can feel a little boring since you have to sit still,” said Geunwoo Park of the Networks Business at Samsung Electronics, who donated during the campaign. “Using Galaxy XR made it more enjoyable because there was something engaging to watch.”

“It was a unique experience to try Galaxy XR while donating blood,” said Gangsu Kim of the Visual Display Business at Samsung Electronics, making his 20th blood donation. “I found the interactive content especially fascinating because it responded to where I was looking.”

Looking Ahead

The initiative continues to scale. At Augmented World Expo (AWE) in Long Beach, California, running June 15–18, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation experience to thousands of attendees from across the XR ecosystem. Later in June, the initiative will be showcased at the International Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, where more than 100 blood bank decision-makers from around the world will have the opportunity to share the use cases.

Through these engagements, Samsung and Abbott are working to expand access to XR-powered donation experiences for donors, healthcare professionals and blood bank organizations worldwide.

Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalised solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,^[1] available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalised meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager^[2] in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief^[3] is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care^[4] on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.^[5]

These videos are being showcased on Samsung digital channels and screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London.

[1] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.

[3] Available on Galaxy S26 series or later smartphones.

[4] The Pet Care service must be activated in the SmartThings app, and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target.

[5] Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

Samsung Electronics Co., Ltd. today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals^[1] — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness^[1] — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO2 max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index^[2] now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time.

Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being.

These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

[2] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.