▲ “Autoportrait” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris

Samsung Art Store introduces 22 works by Tamara de Lempicka, a defining Art Deco artist. Renewed interest in the style — often linked to a broader “Neo-Deco” revival — is bringing her signature aesthetic back into the spotlight for a new generation of design-conscious audiences across interiors and fashion.

Known for bold compositions, sculptural forms and refined elegance, Lempicka’s work captures early 20^th-century modernity. With clean lines, striking geometry and polished surfaces, her style continues to influence contemporary art, fashion and design.

The collection includes some of Lempicka’s most celebrated pieces such as the iconic “Autoportrait” (1929), a self-portrait painted in Paris and commissioned by the German fashion magazine Die Dame to celebrate women’s independence. Also featured is “St. Moritz,” a sharply composed portrait showcasing her distinctive, highly stylised approach. A selection of still lifes further highlights the breadth of her practice, demonstrating her versatility across subjects while maintaining a cohesive visual identity.

▲ “St. Moritz” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris, on The Frame Pro.

“At the heart of Tamara de Lempicka’s work is a powerful sense of identity, elegance and modernity,” said Marisa de Lempicka, President of the Tamara de Lempicka Estate. “It is important for us to continue sharing that vision in ways that resonate with contemporary audiences. This collaboration with Samsung Art Store enables her work to enter new spaces.”

With the addition of Lempicka’s work, Samsung Art Store expands its portfolio in step with evolving design trends — offering new ways to personalise living spaces with culturally relevant art. The collaboration also reflects the platform’s commitment to accessibility, bringing diverse artistic voices into everyday environments and broadening engagement with significant pieces.

“Tamara de Lempicka’s work has a timeless quality that feels especially relevant as Art Deco comes back into focus,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “The work retains its boldness and modernity without losing its original edge.”

For nearly a decade, Samsung has shaped the future of art in the home. Introduced in 2017, The Frame — the world’s first Art TV — transformed blank screens into curated canvases. By 2025, the Art TV lineup expanded to include Neo QLED, Micro RGB and Micro LED, with OLED^[1] joining in 2026. Samsung Art Store^[2] now reaches more TVs than ever, offering a growing catalog across genres and periods and reshaping how people discover and enjoy art.

[1] S99H only.

[2] Art Store subscription and Samsung Account connection required to access full selection of artwork.

Samsung Electronics proudly presents a new art collection in Samsung Art Store, created in partnership with the Maria Prymachenko Family Foundation.

Now, the artist’s masterpieces will grace the homes of owners of The Frame and Neo QLED TVs.

Maria Prymachenko is one of Ukraine’s most celebrated artists – a visionary whose work transcends time, rooted in imagination, nature, and love.

Her mission was to make the world a better place – and she did so through her art.

In her paintings, fantastic beasts roam, magical flowers bloom, birds spread their wings, and goodness always triumphs over evil. Her works preserve the memory of her ancestors, the voice of tradition,   and a profound belief that even in dark times, the world can remain full of light.

Today, her paintings are exhibited in leading museums around the world – and thanks to Samsung Art Store, anyone can now enjoy them right at home^[1].

Maria Prymachenko Art Collection in Samsung Art Store

The collection features some of the artist’s most renowned works, showcasing the many facets of her distinctive style.

My Home, My Truth

The Dove Spread Her Wings, Wishing Peace on Earth

Ukrainian Art Goes Global

The arrival of Maria Prymachenko’s works in Samsung Art Store marks a significant cultural milestone.

Now, alongside masterpieces by Van Gogh, Monet, Dalí, and Basquiat, millions of users worldwide can discover Ukrainian art.

“It’s a great honor for us that Maria Prymachenko’s artworks are now part of the global art community within Samsung Art Store. This is not only recognition of her artistic genius but also an important step toward promoting Ukrainian culture on the world stage,” said Samsung Electronics Ukraine.

“The mission of the Maria Prymachenko Family Foundation is to preserve and spread the artist’s legacy. Collaboration with Samsung allows us to open her unique world to millions of people in different countries. It’s another step toward making Ukrainian art heard among the most iconic names of the 20th century,” said the Prymachenko Family Foundation.

Samsung Art Store already brings together collections from the Metropolitan Museum of Art in New York, Tate in London, Prado Museum in Madrid, and Belvedere Museum in Vienna.

Now, Ukraine’s voice joins this global chorus – through the vibrant and soulful universe of Maria Prymachenko.

The Samsung Art Store app offers the perfect way to transform your TV and decorate your home with a masterpiece suited for any season, celebration, or mood.

You can choose from over 3,500 artworks by more than 800 artists, including a special collection of 12 works by Maria Prymachenko.

The Samsung Art Store is available on Neo QLED 8K, Neo QLED, QLED, and The Frame TVs, powered by Samsung Vision AI – a technology that enhances picture and sound quality using artificial intelligence, now available across Samsung’s 2025 TV lineup.

These models also feature new personalised options that elevate the viewing experience for movies, shows, and sports.

With this collection, Samsung offers more ways than ever to turn your screen into a personal art gallery.

The Maria Prymachenko collection is now available exclusively in the Samsung Art Store for all Samsung Art TV users worldwide.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

As the nation prepares for an exciting summer of sport, Samsung and ex-England football international Joe Cole are teaming up to offer UK pubs a tech upgrade. Through a national vote Samsung will be giving thousands of pounds worth of TV tech upgrades to pubs across the country so they can provide the ultimate viewing experience for their customers to enjoy.  

This is after 79% of UK pub landlords stated that a good TV is crucial to increasing their revenue during key sporting event such as those that are fast approaching this year. However, financial pressures and rising costs mean investment in high-quality viewing tech remains a challenge for them. Pub and bar closures have doubled during the past five years as operators battle increased running costs and taxes.^[1]

New research from Samsung confirms watching football at the pub remains a key part of British culture, with 4 in 10 (40%) Brits watching most major football tournaments at their local. A further 86% agreed that watching it together makes them feel part of a community.

This summer, UK pubs are therefore set to see a surge of football fans eager to watch the games, with 87% of landlords noting that major football tournaments are vital for increasing their revenue – reporting an average increase of £11,000 revenue per pub during these periods and an estimated additional £495m revenue across the UK pub industry as a whole.

For these football fans across the country a venue’s quality of tech is essential, as pub-goers increasingly prioritise those with premium TV screen to ensure that they don’t miss a moment – with 60% letting it dictate their choice of pub.

A third (33%) of landlords want to invest in a new TV and sound system but simply can’t afford it, with six years being the average time since landlords across the nation last upgraded their TV. This could cost pubs dearly, with 97% of Brits admitting they would leave a pub during a match if the TV was of poor quality.

In fact, the study also reveals that Brits consider the screen and audio set up the most important consideration when choosing a venue to watch sport (39%), food available (30%) and beers on tap (23%).

A huge 74% of Brits have stated their local or favourite pub needs a better TV in time for the summer of football. Samsung’s ‘Raise The Bar’ campaign offers a golden opportunity for venues to upgrade their tech in time for kick off, supporting venues in driving footfall and bringing communities together this summer. By providing brand new Samsung TVs fans it will ensure fans have the ultimate viewing experience so they don’t miss key moments and are able to watch everything perfectly whether its key tackles, VAR decisions or goals.

Backed by Joe Cole, the England legend is calling on the nation to rally behind their local pubs and nominate them to win the thousands of pounds worth of brand-new equipment. In addition to tech makeover, Samsung will support venues and pubs across the country with advertising support to drive footfall during a key period. Collectively, Samsung will be putting more than £50,000* towards local pubs and venues across the country, supporting communities across the nation.

Joe Cole said: “Local pubs are at the heart of our communities, especially when it comes to football. There’s nothing quite like watching a big game down the pub surrounded by mates and the atmosphere can make all the difference.

“Having a quality TV setup that you can trust is an important part of that experience as it keeps everyone in the moment. This initiative is about giving local pubs the tools they need to bring people together and create those unforgettable match day memories.”

Zeena Hill, Senior Marketing Director for Home Entertainment & Appliances at Samsung UK, said: “Local pubs and venues across the UK play a vital role in bringing communities together, especially during major sporting moments. At Samsung, we are focused on providing a high-quality viewing experience no matter where you are. We’re proud to be supporting communities across the UK and give them the opportunity to upgrade their technology to provide the best possible match day experience to their customers.

“Our aim is to help give this vital part of the hospitality sector a helping hand where it’s needed, all the while providing fans with a good reason to support their local to enjoy the exciting summer ahead, together.”

With a ‘squad’ of eleven being chosen from the customer voting process, 10 of those chosen will get their hands on a brand-new Samsung TV worth £3,000 alongside local marketing support from Samsung to help drive some football footfall and awareness. In the final stages of the campaign the squad of venues will be driving further voting to engage their local community. From this, one lucky venue will receive a transformative tech upgrade and pub makeover worth more than £10,000 including dedicated media support.

The initial vote opens at 8am today, Friday April 17, and will run until 5pm on Wednesday, May 20. To get behind pubs in need of support football fans should visit watchitonasamsung.com to nominate their local. A shortlist of eleven pubs and venues that have made it to the final stage will be unveiled on Thursday April 30, after which there will be the opportunity for fans to cast their vote for one final pub to benefit from a full tech makeover and support of a revamp. After the end of the voting period the winner and 10 runners up announced by Thursday, May 21, 2026.

Watching football together creates a sense of community and unforgettable shared memories, no matter the final score. There’s no better way to catch the game than on a Samsung TV, offering the most premium viewing experience for fans this summer.

[1] UHY, 23 March 2026

Samsung Electronics Co., Ltd. today announces a new partnership with football legend Thierry Henry as part of its pan-European campaign marking 20 years as the Global No.1 TV brand^[1]. Launching ahead of a major summer of sport, the campaign will celebrate how technology brings fans together to enjoy the game.

Rooted in the idea that football brings communities together, the campaign will introduce the brand platform, and showcase Thierry’s preferred way to watch sport, on a Samsung.

Whether watching at a local venue with friends or from the comfort of your home, the campaign will celebrate football as it’s meant to be experienced: together – elevated by premium TV experiences that transform matchday moments into lasting memories.

Ex-Arsenal and French national player, Thierry Henry, said: “For me, how you watch sport matters just as much as the sport itself. This campaign will show how technology can really elevate those moments, whether you’re watching football at a local venue or at home, it’s always better when you watch it on a Samsung.”

Zeena Hill, Senior Director of Marketing at Samsung UK and Ireland, said: “For 20 years Samsung has been at the heart of how people have experienced some of the most memorable sporting moments around the world. Football has a unique power to bring people together whether that’s watching your TV in a family living room or in a public space. This campaign with Thierry Henry celebrates these shared moments that we all love and enjoy. Because when it matters most, it’s not just what you watch but how you watch it.”

With excitement building ahead of a summer of international football, there has never been a better time to discover how Samsung TVs can elevate the viewing experience. For more information, please visit: https://www.samsung.com/uk/tvs

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.

Samsung Electronics Co., Ltd. today showcases its latest generation of AI-powered screens and connected experiences at Inside Samsung – The First Look Europe in Frankfurt, building on two decades of leadership as the world’s number one TV brand ^[1]

Samsung continues to redefine home entertainment through pioneering display innovation, including the introduction of Micro RGB technology, alongside advanced AI-driven features designed to make screens more intelligent, personal, and seamlessly integrated into everyday life.

“At Samsung, innovation is never just about what’s new – it’s about continuously challenging ourselves to bring the best viewing experiences, wherever and whatever you’re viewing.” said Benjamin Braun, Chief Marketing Officer, Samsung Europe.

“For 20 years, we’ve been the world’s number one TV brand by continuously challenging our own standards – from design-led moments like the Bordeaux TV back in 2006 to breakthrough display technologies like QLED and Neo QLED.

“These technologies come from years of engineering, design thinking and relentless innovation to form something beautiful. Today, we’re opening the next chapter of that with Micro RGB and a host of AI-powered experiences that make our screens more intelligent, more inclusive, and more personal than ever before.”

“For the past 20 years, Samsung has always led the TV market with a challenger mindset,” said Charlie Bae, Director of Product Business Management for TV & Sound Devices at Samsung Europe. “That mindset continues today. At Inside Samsung The First Look Europe, we’re proud to introduce Micro RGB and a new wave of AI-driven innovation to the European market that pushes the boundaries of what people expect from a TV.”

Introducing Micro RGB – A New Era of Display Technology

At the core of Samsung’s 2026 lineup is Micro RGB, a breakthrough in display engineering that redefines how colour is produced on screen.

Unlike conventional TVs that rely on white backlights and colour filters, Micro RGB uses individually controlled red, green, and blue LEDs – each smaller than 100 micrometres – to produce colours directly.

The result is a premium viewing experience, with exceptional brightness, contrast, and true-to-life colour reproduction – achieving 100% colour coverage of the BT.2020 standard.

Initially introduced with a 115-inch model, Samsung is expanding the Micro RGB range in 2026 with a new 130-inch flagship display, alongside a broader lineup spanning 55”, 65”, 75”, 85”, and 100-inch sizes, bringing this next-generation technology to more homes than ever before.

Enhancing the experience further is the Micro RGB AI Engine, which optimises picture and sound in real time, frame by frame. By precisely controlling brightness, contrast, and shadow detail, it delivers a deeply immersive and natural viewing experience across all types of content.

The Micro RGB range will be available in Europe from May.

Smarter, More Personal Screens with Vision AI Companion

Samsung’s 2026 TVs introduce Vision AI Companion, an intelligent layer designed to make interacting with your TV more natural and intuitive.^[2]

With advanced natural language understanding, users can ask their TV for information, recommendations, or assistance in real time – whether it’s watching a nail-biting football match, retrieving recipes from a cooking show, or finding local experiences inspired by what’s on screen.

AI-driven features include:

• AI Picture Optimisation: Samsung’s AI processor analyses the type of content being played, then optimises picture and sound to match – whether that’s optimising for pitches or tracks, its goal is to use the best colours for the action showed.
• AI Sound Controller Pro: the first solution to let you customise every element of your TV’s audio mix in real time all with simple, contextual voice commands.
• AI Football Mode: gives you the best seat for all the action, recognising the game on screen and optimising settings for a stadium-like experience right in your living room.

Importantly, Vision AI Companion is available across the 2026 TV lineup – including UHD models.

Expanding OLED Innovation with Glare-Free Viewing

Samsung continues to evolve its OLED lineup in 2026, expanding its Glare-Free technology across more models, including the S90H, S95H, and S99H.^[3]

By reducing reflections without compromising colour accuracy, Glare-Free technology ensures a consistent, true-to-life viewing experience in any lighting condition – whether watching daytime content or evening sporting events.

The flagship S99H also introduces a refined design with a Zero Gap wall mount, enabling a sleek, near-flush installation that enhances both aesthetics and ease of setup.

Screens Designed for Every Lifestyle

Samsung continues to reimagine the role of the TV within the home, with products designed to reflect individual lifestyles and spaces.

The Frame Pro builds on Samsung’s iconic lifestyle TV, combining glare-free Neo QLED picture quality with art-inspired design and a Wireless One Connect Box for a cleaner, more flexible setup.

Samsung also showcases the Movingstyle, a portable, all-in-one smart screen with a built-in battery and touch interaction, designed to move effortlessly between spaces, from living rooms to home offices, reflecting the evolving, flexible nature of modern living.

Immersive Audio and Design

Samsung’s latest audio innovations complement its display leadership, with the introduction of Music Studio 5 and 7, on sale from May 2026, Wi-Fi speakers designed in collaboration with Erwan Bouroullec. Combining refined aesthetics with high-fidelity sound, they bring a new level of warmth and expression to home audio.

For larger gatherings, Sound Tower delivers powerful, room-filling sound with dynamic Party Lights function, allowing you to personalise the colours of your team ahead of a major summer of sport this year.

Built for the Future: Security and Longevity

As AI becomes central to the home experience, Samsung is reinforcing its commitment to security and long-term value.

All 2026 TVs are protected by Samsung Knox Security^[4], safeguarding personal data and connected devices, while offering seven years of Tizen OS upgrades, ensuring continuous access to the latest features, AI capabilities, and security enhancements.

Redefining the Future of Home Entertainment

With Micro RGB, Vision AI, and a continued focus on design and personalisation, Samsung is entering a new era of display innovation.

By combining cutting-edge technology with meaningful user experiences, Samsung is not only maintaining its position as the world’s leading TV brand – but continuing to push the boundaries of TV technology.

For more information on Samsung’s full range of AI-enhanced TV line-up, visit: https://www.samsung.com/

[1]Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Availability, supported features and user interface may vary by country, region, model and viewing conditions.

[3]Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.

[4]Please see this website for more information: https://www.samsungknox.com/en/secured-by-knox

Samsung Electronics Co., Ltd. today announced a new 14-metre standard size for its Onyx (ICD model) cinema LED lineup at CinemaCon 2026, expanding the platform into larger premium auditoriums. The new model is designed for Premium Large Format (PLF) theatres and delivers the same picture quality, reliability and scalability that define the Onyx platform at a larger scale.

As cinemas raise the bar on premium, differentiated experiences, larger-format auditoriums are becoming a key priority for exhibitors. Samsung’s new 14-metre format^[1] is designed to meet this demand – enabling greater immersion, optimised seating layouts and more efficient use of theatre space.

“People go to premium theatres for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-metre Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a superior, immersive experience.”

Expanding Premium Cinema Experiences with Screens Up to 20 Metres

Since its debut in 2017, Samsung Onyx has broadened what cinema LED can deliver with deep blacks, rich colour and striking contrast. Following last year’s launch of the 5-metre model for boutique theatres and the 10-metre model for premium auditoriums,^[2] Samsung is now expanding the lineup with a 14-metre standard size designed for larger theatre environments.

The new model brings the same core Onyx experience including support for up to 4K 120Hz,^[3] providing exceptional clarity and ultra-smooth motion while introducing two further distinctions tailored to the 14-metre format:

• 3.3mm pixel pitch: optimised for the 14-metre format to deliver sharp, consistent image quality on a larger screen.

• Flexible scaling support: enables the 14-metre format to expand up to 20 metres – more than doubling total screen area without compromising presentation quality. Individual LED cabinets can be added to the sides and bottom to achieve the desired size, creating a seamless, floor-to-ceiling visual experience.

As the world’s first DCI-certified cinema LED display,^[4] Onyx supports both scope (2.39:1) and flat (1.85:1) aspect ratios. Samsung’s HDR technology delivers peak brightness of up to 300 nits, approximately six times brighter than conventional cinema standards.^[5] Onyx also achieves 100% colour volume at peak brightness, while its infinite contrast ratio enables true black levels for deeper immersion and greater detail in dark scenes.

Beyond traditional movie screenings, Onyx is also well-suited for alternative content such as live sports, concerts, gaming events and corporate presentations. Unlike conventional projection-based systems, the Onyx LED screen delivers consistent brightness and image quality regardless of screen size or seating position. Compatibility with Dolby and GDC media servers also helps support streamlined theatre management.

Onyx Builds on Global Adoption Across Premium Cinemas

Since launching the latest Onyx lineup (ICD model) last year, Samsung has expanded its presence in premium cinema through growing exhibitor adoption and high-profile installations. One of the latest examples is Pathé Dar Essalam in Rabat, Morocco, where the latest Onyx has been installed as part of a newly developed premium cinema complex in the city’s luxury district.

Designed in collaboration with Pathé’s headquarters, the venue is positioned as a flagship destination comparable to Pathé Palace in Paris, with all four auditoriums equipped with Onyx displays in 10-metre, 5-metre and scaled 6.4-meter configurations. With 12 Onyx screens in total, including four of the latest Onyx screens, Pathé now operates more Onyx screens than any other cinema company in Europe.

Samsung’s momentum with the latest Onyx lineup also extends to the United States. In December 2025, Trilith Cinemas in Fayetteville, Georgia became the first U.S. theatre to premiere the latest generation of Samsung Onyx cinema LED screens, installing them across five auditoriums. Located in one of the country’s most active production communities, the theatre offers audiences a setting that matches the scale, visual detail and creative intent of the production process.

“The future of exhibition is driven by innovations that elevate how audiences experience film,” said Bo Chambliss, President of Georgia Theatre Company. “Partnering with Samsung to bring the latest Onyx Cinema LED to GTC Trilith Cinemas marks a meaningful step forward. With exceptional brightness, contrast, and colour accuracy, Onyx sets a new standard for image performance while remaining true to the filmmaker’s intent. Its reliability allows us to deliver a consistently premium experience for our guests – a natural fit for a location so closely connected to the creative community.”

Attendees at CinemaCon 2026 can learn more about Samsung’s latest cinema innovations at Samsung’s booth in Roman Ballroom 1&2 at Caesars Palace in Las Vegas featuring the latest Onyx cinema LED display, glasses-free 3D Spatial Signage, and a 115-inch digital signage display. Running April 13-16, CinemaCon is the official convention of Cinema United and the motion picture theater industry’s largest annual gathering.

For more information, please visit www.samsung.com.

[1]All measurements in metres and feet refer to screen width, while all measurements in inches denote diagonal

[2]All measurements in metres and feet refer to screen width, while all measurements in inches denote diagonal

[3]Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.

[4]Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.

[5] “Conventional cinema standards” refers to specifications established by Digital Cinema Initiatives (DCI) for traditional projection systems. Peak brightness of up to 300 nits is supported when used in conjunction with a DCI-HDR supported IMB.

Samsung Color E-Paper provides a more efficient way forward. Utilising digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power, and lightweight digital signage that transforms the traditional paper experience.

Unlike conventional digital signage, it consumes zero watts power when showing static images^[1]. When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time^[2].

▲ (From left) Samsung Color E-Paper lineup in 20”, 13” and 32” displays

Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch^[3] and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung, or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations^[4].

▲ Easy to install, Samsung Color E-Paper works for various retail environments.

With the dedicated Color E-Paper mobile app^[5], local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot.

For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)^[6] makes remote display management straightforward. Updates roll out instantly without the need for manual visits—making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises.

▲ The Samsung E-paper App allows easy content management from personal devices

▲ Samsung VXT offers a preview function that allows teams to check color accuracy before deployment

Watch the video below to see how Color E-Paper helps businesses modernise signage with greater efficiency, flexibility and control.

[1] Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[2] Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use.

[3] The availability of each size may vary by region. 20-inch models will be available 2H.2026.

[4] The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately.

[5] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above.

[6] VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above.

▲Samsung Hotel TV and LYNK Cloud

Samsung Hotel TV and LYNK Cloud^[1], Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room.

It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay^[2], allowing guests to stream content securely and seamlessly from their personal devices.

▲ With Samsung’s latest hospitality display, guests can instantly stream content from their devices with Google Cast and AirPlay.

LYNK Cloud connects these touch points, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most, or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

▲ LYNK Cloud supports hotel operators and hotel service managers by helping them gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

[1] LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher.

[2] Availability of Google Cast and Apple AirPlay varies by model.

On March 27, Samsung KX in London came alive as Samsung Electronics brought fans together for Samsung OLED FC, a Clubs tournament in EA SPORTS FC 26 that turned live competition into a showcase of speed, skill and immersive display performance.

With a peak of about 42,000 viewers tuning in remotely at the same time through the Samsung Odyssey Twitch channels, the event combined the atmosphere of a live esports showdown with the reach of a global online broadcast. Team captains from  France, Germany, Spain and the UK competed on the main stage in front of a live audience, while their teammates joined the action remotely.

Samsung OLED FC captured the thrill of competition, from crowd reactions and influencer appearances to the winning play. Powered by Samsung’s latest OLED display lineup, the tournament gave attendees a front-row seat to vivid visuals and fast-paced gameplay on the OLED TVs (S90F) and the Odyssey OLED G6 (G60SF) monitors.

Samsung Newsroom captured key scenes from the event below.

▲Fans fill Samsung KX in London as Samsung OLED FC brings live EA SPORTS FC 26 competition to the venue.

▲ Fans fill Samsung KX in London as Samsung OLED FC brings live EA SPORTS FC 26 competition to the venue.

▲ Powered by Samsung OLED, the event delivered vivid visuals and immersive gameplay — featuring the Odyssey OLED G6 (left) and Samsung OLED S90F (right).

▲ Team captains from France, Spain, Germany and the UK are welcomed on stage ahead of the tournament at Samsung OLED FC.

▲ Team captains Gravesen_1 (Spain) and RockY (France) compete live on stage during Samsung OLED FC.

▲Team UK and Team Spain face off on stage at Samsung OLED FC.

▲ Team UK and Team Germany compete as fans watch the action unfold at Samsung OLED FC.

▲ Fans watch as Team Germany and Team France compete on stage at Samsung OLED FC.

▲ The crowd reacts to a goal during Samsung OLED FC.

▲ Players go live from the on-site gaming bus, a dedicated streaming hub at Samsung OLED FC.

▲ Visitors experience Samsung Odyssey OLED gaming performance at Samsung KX.

▲ The night ends with Team France lifting the title at Samsung OLED FC.

▲ Visitors enter Samsung Art Lounge at Art Basel Hong Kong 2026, where large-scale digital artworks introduce an immersive vision of art in everyday life.

As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.

A New Home for World-Class Art

Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.

▲ “Crossing Time, Crossing Space” unfolds through Samsung’s partnership with the National Museum of Korea.

Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.

▲ At the centre of Samsung Art Lounge, the 130-inch Micro RGB turns digital art into an architectural focal point.

Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.

▲ From left to right: Samsung OLED, Micro RGB and The Frame Pro shape the presentation at Samsung Art Lounge

Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.

Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.

▲ Featured works from the curated Art Basel Hong Kong 2026 collection for Samsung Art TV were on display at the Samsung Art TV Lounge.

▲ Visitors engaged with artworks displayed across the exhibition including Samsung Art TVs.

Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.

▲ Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display Business and Art Basel CEO Noah Horowitz at Samsung Art Lounge

An Evening of Art, Style and Discovery

Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.

From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.

▲ Attendees took part in hands-on creative activities inspired by the artworks on display.

▲ Small-group dinner conversations brought art, technology and personal discovery together.

Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.

▲ Hong addresses guests at the event

Art Basel, Beyond the Fair

Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.

▲ Samsung Art Store brings highlights from Art Basel Hong Kong to Samsung Art TV screens worldwide.

Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store¹, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.

Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED², Samsung Art Store lets viewers experience highlights from the fair wherever they are.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2] S99H only.