Samsung’s S99H OLED has won Best TV of 2026 at the HDTVTest 2026 TV Shootout, held in association with independent retailer Crampton & Moore. It also won Best Home Cinema TV and Best Living Room TV, securing the event’s first-ever sweep of all three headline awards.

Named Best TV of 2026, Best Home Cinema TV and Best Living Room TV, the S99H OLED outperformed all rival flagship TVs.

A panel of eight industry professionals, reviewers and enthusiasts selected the winners through blind testing across eight picture-quality categories: dark scene performance, colour accuracy, HDR performance, motion, screen uniformity, video processing, bright room performance and out-of-the-box accuracy.

Winning all three headline awards highlights the S99H OLED’s ability to deliver an outstanding, premium viewing experience across different content and lighting conditions, from immersive film nights to broadcast television and sport.

Vincent Teoh, HDTVTest Founder & TV Shootout Host, said: “The Samsung S99H OLED became the first TV ever to sweep all three headline awards at our annual TV Shootout. Its performance across both cinematic viewing in a dark room, and less-than-pristine broadcast and sports content in a bright room, underlines just how accomplished and versatile the S99H is as an all-round TV.”

Dan Harvie, VP of Home Entertainment and Appliances at Samsung UK and Ireland, commented: “Winning all three awards, particularly Best TV of 2026, is a tremendous honour and testament to the technical innovation and expertise of our engineering team. We’re driven to deliver outstanding picture quality that brings films, sport and entertainment to life. These wins celebrate that passion and our commitment to giving customers the very best viewing experience whatever they choose to watch.”

The Best Home Cinema TV award recognises the S99H OLED’s performance for cinematic viewing in a dark room, while Best Living Room TV celebrates its ability to handle broadcast and sports content in brighter surroundings. Together with Best TV of 2026, the three awards mark a historic result for Samsung at the annual shootout.

The Shootout was staged in partnership with independent retailer Crampton & Moore, which provided extensive logistics and equipment in order to support the event.

Samsung Electronics Co., Ltd. today announced that it is adding a new exclusive British Museum collection consisting of 30 artworks to Samsung Art Store.¹ Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on Oct. 1 and runs through Jan. 31, 2027.

The British Museum collection will be available on Samsung Art Store starting Oct. 6.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.  ︎

Autumn brings life back indoors. Shorter days mean more evenings spent watching movies, sharing meals, listening to music and entertaining at home, often within the same spaces.

According to research findings from the Lifestyle Lab, part of Samsung’s CX team that studies European consumer behaviour to provide business insights, almost two third of Europeans (65%) watch television in the living room, while 52% use it for socialising, 53% for listening to music and 49% for eating and drinking¹.

Modern home designs also mean more than a fifth (21%²) of Europeans live in homes where the kitchen and living area share an open-plan layout, with rooms are no longer designed around a single activity.

This is changing what people expect from their interiors. Furniture needs to be flexible, technology should feel considered, and each element must work with the room throughout the day.

Designed for rooms that do more

This is exactly the thinking that inspired Samsung’s The Frame TV. The Frame TV brings entertainment and interior design together, meaning the TV is no longer a black box in the middle of the room. When it is time to watch, it offers an immersive TV experience you’d expect from the world’s number one TV company³.

When the screen is not in use, Art Mode⁴ displays both carefully curated artworks or personal photographs, allowing it to remain part of the space rather than becoming a blank screen.

Its slim, picture-frame-inspired profile and customisable bezels help it sit naturally alongside furniture, lighting and decorative objects. Glare-Free technology⁵ reduces reflections, allowing artwork to remain clear and inviting as the room moves from bright autumn afternoons to softly lit evenings at home.

This flexibility is particularly useful in open-plan homes, where the kitchen, dining and living areas need to feel connected. Artwork can complement the room’s wider palette, helping to create a cohesive backdrop as the space shifts from cooking and dining to socialising and entertainment.

Technology that complements the interior

As rooms take on more functions, visual calm is becoming increasingly important. Almost two-thirds of Europeans (63%⁶) say a new large appliance should not be so big that is dominates a living space. This viewpoint reflects a wider expectation for home technology to deliver functionality without overwhelming an interior’s design.

The Frame’s considered design minimises dominance of the traditional living room TV by combining two roles in one. For an even cleaner aesthetic, The Frame Pro features a Wireless One Connect⁷, allowing other devices like set-top boxes, games consoles and media players to be connected wirelessly and positioned away from the display. This creates a clean living space around the aesthetically pleasing Frame TV and allows the main living space to remain calm and uncluttered.

Its adaptable design also allows The Frame to work outside the main living area. Personal photographs can bring warmth to a family space, calming art can soften a bedroom and understated pieces can help a home office transition out of working hours.

A seasonal refresh without a complete redesign

For those moving home, rearranging a room or simply refreshing their surroundings for autumn, changing the artwork can offer an easy way to create a new atmosphere.

Through Samsung Art Store, homeowners can choose works that complement the season, from landscapes and still lifes to rich abstracts in warm, earthy tones. Displays can then evolve as the room, season or mood changes, without the need to rethink the entire interior.

As life moves indoors, the most pleasing, cosy, calming and ultimately enjoyable spaces that you’ll want to spend time in will be those that adapt to the variety of uses of the modern home without losing their sense of style. By bringing art and entertainment into one considered design, The Frame TV helps the home move easily between the different moments of everyday life.

To find out more, visit samsung.com/uk/ and explore the Samsung Art Store for artworks and ideas that suit your space.

Note: Customisable bezels are sold separately and availability may vary by market. A Samsung Account and separate Samsung Art Store subscription may be required to access the full selection of artwork. Wireless One Connect is available with The Frame Pro. Product features and availability may vary by model and market.

1. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,530 | Q24. Which of the following activities do you do in the following rooms around your home? ︎
2. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N= 4,427 | Q6b – Are any of the main living spaces in your home an open plan layout? ︎
3. Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech ︎
4. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO). ︎
6. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,983 | Q28 When buying new large appliances, that have a direct impact on your home space, please select the top three factors which are most important to you, with 1 being the most important factor. (Top 2) ︎
7. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎

A24 is a global entertainment company that produces and distributes films, TV series, documentaries, music, and consumer products. Notable films include “Everything Everywhere All at Once,” “Moonlight,” “Past Lives,” and “Midsommar.”

“Our collaboration with A24 expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens,” said Heeyeong Ahn, Vice President of the Visual Display (VD) Business at Samsung Electronics. “We look forward to seeing these iconic film moments inspire audiences around the world and offer a new way to engage with the stories they love.”

Designed to serve as modern digital canvases, Samsung Art TVs display artwork with vibrant colour and rich detail. The Frame, along with The Frame Pro — whose debut model last year was named one of TIME’s “Best Inventions” — blend seamlessly into home décor like picture frames. The Frame lineup comes in a range of sizes, with customisable bezel options to help transform any space into a gallery.

Samsung further expanded its Art TV lineup ² in 2026, offering Samsung Art Store to its Micro RGB and Neo QLED series. Samsung Art Store is now available on select Samsung OLED TVs³ for the first time, including the flagship S99H.

Samsung Art Store is the No. 1 TV art subscription service globally, reaching over 117 countries. Subscribers can access more than 5,000 artworks from over 800 artists, including pieces from collaborations with institutions such as The Metropolitan Museum of Art, MoMA, and Musée d’Orsay.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
2. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F.  ︎
3. Samsung Art Store is available on select OLED models including S99H. ︎

Does the technology still feel as exciting and cutting edge on smaller, more affordable screens? And is the huge colour gamut it’s capable of delivering really worth worrying about?

Price

The 75R95H costs £4299 in the UK, and $4499 in the US. The 65-inch model that’s also available from the range’s launch goes for £3399 and $3199.

This means Samsung is pitching the R95H range below – albeit only slightly – its flagship S99H OLED TVs. Though the closest screen size to the QE75R95H in the S99H range is two inches bigger.

While this shows that Samsung sees its QD OLED TVs as the absolute pinnacle of its TV performance, the still-premium pricing of the R95H series suggests Samsung believes Micro RGB capable of doing some pretty special things.

Design

• Slender sides and rear
• Centrally mounted stand with floating effect
• Anti-reflection screen and Art Store create an artwork effect

The R95H has no truck with the wide frame Samsung added to the S99H OLED series. In fact, both the R95H’s screen frame and rear are exceptionally slim by LCD TV standards.

This makes it a great all hanging option – thoughh it actually ships with a desktop stand. This stand slots without screws into to grooves near the centre of the bottom edge, meaning the TV can be placed on even quite narrow bits of furniture. The neck of this stand wears a mirrored finish that creates the optical illusion that the screen is somehow just hovering above the base plate.

The TV carries well defined and extensive cable channelling on its rear panel to try and stop dangling cables from spoiling the 75R95H’s minimalist chic. Though actually, in a highly unusual move, it’s possible to connect four sources to the TV without any cabling if you add one of Samsung’s new, optional Wireless One Connect boxes to the R95H.

This lets you attach up to four HDMI sources to it, and then broadcasts their pictures and sound wirelessly to the TV from potentially metres away.

One last unusual design feature is the 75R95H’s combination of Samsung’s digital store of digital art screensavers, and an extremely effective anti-reflection screen. Put these together and you can make the TV look like a painting when you’re not watching it.

Connectivity

• Wireless One Connect box option
• Four gaming-friendly HDMI 2.1 ports as standard
• Wi-Fi, Bluetooth and Airplay 2 support

I’ve already obliquely covered the R95H’s main connection story: Its potential for adding an optional Wireless One Connect Box. This warrants further attention, though, for as well as opening up the potential for cable free connection of up to four external sources to the TV, it also opens up the possibility of the QE75R95H taking in as many as eight HDMI sources at once.

The four HDMI ports built into the R95H’s bodywork and the four on the optional Wireless One Connect box are all fully HDMI 2.1 specified – something I’ll come back to in the Gaming section.

The Wireless One Connect hosts a couple of USB ports too, again doubling the number of those available.

There are also optical digital audio outputs on the TV and Wireless One Connect box, while the TV’s own ‘built in’ wireless capabilities include Wi-Fi, Bluetooth and AirPlay 2.

User Experience

• Tizen OS smart system
• Voice and Gesture control
• Two remote controls

The Tizen OS that provides your main interface with the R95H’s smart features is pretty effective. The appearance of the home screen has been improved by shifting the usual roster of sub-menu links from down the side to along the top of the screen, and Samsung has also added a new AI home menu accessed via a direct button now included on the smart remote control.

This AI menu provides manual access to the third-party Co-Pilot and Perplexity AI systems, as well as a Generative AI image creation system that lets you create your own images from a few prompts.

The R95H’s extensive use of AI extends to its support for both the Bixby and Alexa voice recognition systems, and impressively sophisticated tools for coming up with relevant content recommendations based on your viewing habits. This can include the viewing habits of other members of your household, too, thanks to the TV supporting multiple individual user profiles.

Tizen carries a huge array of apps and streaming services, including the individual catch up apps for the UK’s main terrestrial broadcasters. Though there’s no support for Freely ‘wrappers’ carried by some rival brands these days.

The R95H ships with two remote controls: One traditional button-heavy one, and a much more slender affair with a stripped back button count and a solar panel on its rear that means you’ll never have to change its batteries again. This ‘smart’ remote also carries a built-in mic and Samsung’s new AI button when the other remote doesn’t, so all in all I’m confident this smart remote will be the one most users stick with.

The R95H can also be controlled to some extent via gestures if you’re wearing a Samsung Galaxy Watch, or you can add the TV to Samsung’s SmartThings app for iOS and Android devices, and then control it from your phone via a ‘virtual remote’

The sophistication of the R95H’s Tizen OS makes it a little intimidating initially, but after exploring it for a little while you start to appreciate its depths. Its biggest flaw, ultimately, is its desire to get you to accept adverts on the UI. You can opt out of these during the initial install, but if you do the basic layout of the UI remains unchanged, leaving areas where ads might have appeared often feeling like a fairly substantial waste of space.

Features

• Micro RGB panel
• Local dimming
• Dedicated Micro RGB AI processor

The R95H is the second TV Samsung has released to use Micro RGB technology. This new tech, which is set to appear in 2026 from other brands too, under different names such as RGB LED, Mini RGB and True RGB, replaces conventional LCD TV lighting systems, which shine white or blue lights through colour filters, with dedicated red, green and blue LEDs.

This an approach which has the potential to greatly increase colour gamuts, colour volumes (colour plus brightness), power efficiency and general brightness

The Micro RGB lights on the QE75R95H are working within a VA type of panel, backed up by a potent local dimming system. In the QE75R95H’s case this local dimming zone system operates across a commanding 1792 individually controlled LED clusters. On top of this, of course, there’s the extra dimming effect you can get from each red, green and blue LED.

Samsung has created a dedicated Micro RGB AI processing system for its new screen technology to, among other things, drive the backlighting system, deliver high-level upscaling of HD sources,  and apply the huge colour gamut the screen can provide to real-world content.

The R95H supports the HDR10, HLG and HDR10+ HDR formats, and will eventually, following a firmware update later this year, support the new HDR10+ Advanced format (designed to take on the recently announced Dolby Vision 2 format) by boosting brightness, cloud gaming, motion and the approach the TV takes to different content genres. As ever with Samsung TVs, the R95H doesn’t support Dolby Vision in either of its formats.

Gaming

• Up to 165Hz frame rate support
• VRR support including AMD FreeSync
• Game Hub source screen and dedicated Game menu screen

The R95H leaves no stone unturned on the gaming front. For starters all four onboard and all optional Wireless One Connect HDMI ports support high frame rates for gaming up to 165Hz. They also all support variable refresh rates right across its frame rate range, with the VRR support encompassing the AMD FreeSync Premium Pro format.

Auto low latency support enables the R95H to automatically switch to its Game mode, in which mode the time the screen takes to render graphics drops to 10.4ms. Slightly higher than the S99H OLED, but not by enough for even the most competitive gamer to notice.

Where lag might become an issue, though, is if you’ve connected your console or PC to one of the HDMI inputs on an optional Wireless One Connect Box. The wireless transmission process associated with these boxes adds just under 20ms extra lag time.

The R95H helpfully organises all of your game sources, be they connected by HDMI or streamed via the many cloud gaming services Samsung support, onto a dedicated Game Hub home screen within the Tizen OS GUI, and also calls up a dedicated gaming menu if you press and hold the play button on the remote while playing a game.

This menu provides detailed information on the incoming gaming feed, and provides a host of cheats – sorry, gaming aids – such as mini map zooming, brightening dark areas so enemies are easier to spot, calling up an onscreen crosshair, and calling in different levels of motion smoothing for those (increasingly rare) occasions where you find yourself playing a low frame rate game.

As a tasty prelude to the video picture quality we’re going to cover in the next section, gaming on the Samsung R95H is a mostly a fantastically fun but also seriously immersive experience. The huge colour vibrancy the Micro RGB screen can achieve (I measured almost 150% of the DCI-P3 colour spectrum) together with brightness that hits peaks as high as around 2200 nits, results in colours that explode off the screen, making titles as varied as Crimson Desert, Forza Horizon and Rayman Legends look radiantly engaging to a degree they’ve seldom looked before.

HDR titles are handled well, with the screen doing a good job of optimising game HDR engines to its capabilities without the results looking clipped or unstable, and gaming feels responsive via the TV’s built-in HDMI ports.

My only gripes with gaming are that blooming around stand-out bright objects seems a little more noticeable if you’re sat off to the side of the screen than it does with video, and that fast pans and rapidly moving objects can look a touch soft compared with the S99H. Though they do look equally fluid.

Picture Quality

• Remarkable colour range
• High brightness
• Excellent backlight controls

While we’ve become pretty accustomed now to TVs that push brightness far beyond the levels commonly used by content creators, doing the same thing for colour is for me much more noticeable – and, therefore, trickier to do convincingly.

Samsung’s Micro RGB AI processor, though, makes a remarkably good job of it. Especially considering it’s dealing with such a new technology.

Starting with just how aggressively the R95H leans into Micro RGB’s wider colour gamut capabilities, measurements taken using Portrait Displays’ Calman Ultimate software, G1 signal generator and C6 HDR5000 light meter reveal that the screen can deliver essentially 150% of the DCI-P3 colour range. An unprecedented figure that at least some of Samsung’s picture presets seek to venture into when showing today’s more constrained HDR images.

The Dynamic preset really goes for it, and is worth checking out for the fullest evidence of the sort of spectacle Samsung’s TV can deliver. While this mode is surprisingly even-handed in how it expands colours across the spectrum, and how little noise it suffers with compared with some rival similar modes I’ve seen on some early Micro RGB/Mini RGB samples, it still looks forced sometimes, particularly when it comes to skin tones.

The Standard preset, while certainly not measuring accurately, is for the most part a joy to watch. I watched multiple favourite 4K Blu-ray test discs in this default mode (having turned off the interfering Eco and ambient sensor-related modes) and for most of the time was both dazzled by seeing such familiar titles looking like they’d been remastered in some new next-gen HDR format, and amazed at how well this ‘expansion’ of their native images had been achieved.

Especially when it came to avoiding such potentially distracting nasties as exaggerated colour noise, certain tones suddenly jumping out of the picture more than others, and saturations so extreme that the screen is no longer able to express the sort of subtle colour blends required to make objects feel three-dimensional and natural.

Just as importantly as the spectacular but surprisingly authentic feeling colours to the Standard mode’s appeal is the prowess of the Samsung R95H’s backlight system. The more than 1700 local dimming zones in the QE75R95H’s screen together with the extra light control created by using separate red, green and blue LEDs for each lighting ‘unit’ creates light control mechanics which, under the watchful eye of Samsung’s dedicated Micro RGB processor, deliver both fantastically deep black colours by LCD TV standards, but also impressive stability and freedom from either general clouding and backlight blooming around stand-out bright objects.

What’s more, even when a little blooming can occur around extremely bright, colourful objects, unlike normal LED TVs the blooming actually adopts the chief colour tone of the ‘offending’ object. This makes it much less noticeable than the usual grey blooming effect, as your eye more often than not perceives the bloom as natural colour radiance.

Making the capabilities of the backlight controls even more impressive is the fact that the R95H can deliver its deep black colours and clean local dimming effects despite it also being extremely bright.

Calman Ultimate tests reveal brightness peaks of nearly 2300 nits on 10% and more than 660 nits on full 100% light windows, which contributes to an outstanding HDR sensation in terms of baseline brightness and the intensity of classic HDR highlights like sunlight reflecting on glass or metal, or bright streetlights against a night sky.

This impressive brightness doesn’t remotely start to overwhelm the screen’s huge colour capabilities. In fact, far from any tones looking faded or pallid in bright areas, the screen delivers huge levels of colour volume that complete the sense that RGB TVs are in a world of their own where colour is concerned.

Exciting though all of this is, many home cinema fans will still want the QE75R95H to be able to handle movies in a much more ‘as the director intended’ fashion as well, at least for serious film nights.

As with its S99H OLED flagships, Samsung has again managed to cater for this need much more successfully than we might have expected given the extravagant capabilities of the R95H’s screen. Right out of the box, the Filmmaker Mode achieves DeltaE 2000 average measurements with every Calman Ultimate HDR test I tried it with bar one below the 3.0 level beyond which deviations from industry standards might potentially be visible to the human eye. And even on that one test where it strays further than three, it only does so by a half mark.

Filmmaker Mode images inevitably look much less bright and much less vibrant than Standard mode, simply because sticking to today’s common mastering standards means using much less of what the screen can do. But this is as it should be – and the demands of switching into accurate settings don’t cause subjective viewing issues such as pale colour tones, heavily reduced backlight controls or poor dynamic peaking of bright light sources.

The R95H delivers SDR content in the Standard mode with just as much measurable and subjectively enjoyable precision, while again managing to drastically open SDR up in terms of brightness and colour in the Standard mode – and/or when using a pretty effective SDR to HDR conversion option – without the results looking gaudy.

Inevitably the R95H isn’t perfect. Sometimes the mostly excellent Standard mode can push skin tones, especially in dark scenes, too much, that they look too ripe. A slight pinkish tone can sometimes appear over bright shots in Standard mode too, and very occasionally subtle colour differences, especially over misty backgrounds, can become too overt.

Blooming around bright objects, while disguised by its colour component versus regular LED TVs, is present in a way it isn’t with OLED, and becomes slightly more noticeable if you’re watching the TV from an angle. The Standard mode can sometimes exhibit obvious baseline brightness ‘jumps’ during hard cuts between dark and light shots.

Motion looks slightly softer than it does on Samsung’s regular premium LCD TVs, as well as looking too smooth and noisy if you leave the Standard present’s default Picture Clarity settings in play.

Finally, while for the majority of the time I think most viewers in typical home viewing conditions will love the way the R95H’s anti-glare filter suppresses basically all reflections, it can flatten black levels a little in really extreme bright ambient light.

Upscaling

• Well controlled processing side effects
• Impressive, 4K-like sharpness and detail
• Good noise suppression

The potent, heavily AI-influenced processors in Samsung’s premium TVs over the past few years have consistently delivered some of the best upscaling around – a handy benefit, I suspect, of Samsung’s longer devotion to the 8K TV cause than any other brand.

This trend continues with the Micro RGB AI processor, happily, as the R95H turns HD and even SD into convincing 4K look-a-like territory when it comes to detailing and clarity, without exaggerating source noise or grain, or generating distracting side effects such as colour shift or haloing around hard object edges.

The fact that the upscaling holds up well on a screen as big as 75-inches underlines how effective Samsung’s processing is, too.

Sound Quality

• Object Tracking Sound works well
• Good power and soundstage creation
• Can struggle with sustained deep bass

For most of the time the R95H sounds good. Despite its slender bodywork, for starters, it manages to produce impressive volume levels capable of satisfying pretty substantial rooms. Especially as the sound is projected well beyond the TV’s physical extremities, creating a soundstage larger than even the 75-inch screen.

This large soundstage is exceptionally coherent, too, thanks to the ear-catching efforts of Samsung’s Object Tracking Sound system. Combining clever audio processing with a multi-speaker set up that places speakers all around the screen, OTS does a remarkably accurate job of placing key effects in the right place.

This applies to everything from dialogue to gunfire and engine noise from moving vehicles, and the number of objects that the OTS engine is capable of handling in any given scene is remarkable.

There’s a lovely crisp, clean but also rounded quality to the QE75R95H’s detailing, and shrill trebles sound controlled, even and free of warbling or buzzing distortions.

The R95H doesn’t quite hold it together at the low frequency end of the sound spectrum, though. Short, impactful bass sounds hit fine, but where there are longer, really deep and pressurised rumbles to handle the pair of dedicated low frequency speakers can descend into various distortions, including buzzing noise, crackling, and a general coarsening of the low frequency sound as the speakers try to push beyond what they’re really capable of achieving.

Final Thoughts

With the QE75R95H Samsung has not only proven that Micro RGB and similar technology is relevant even in a world where content doesn’t yet exist that could fully unlock its capabilities, it’s delivered a TV that also breaks new ground with its LCD backlight control and AI features.
 
And which does things in the colour department that even Samsung’s S99H OLED can’t but that’s not to say you should necessarily buy it over the S99H. There are also areas, inevitably, where the pixel-level light control of OLED remains unmatched.
 
But the fact that the 75R95H even stands as a credible alternative to a TV as brilliant as the S99H is an outstanding achievement for such a new technology.

You can also find the review on Trusted Reviews here.

Samsung is always striving to innovate for the benefit of the customer. Out of this was borne the concept of Micro RGB. A concept which miniaturised the backlight unit itself to a micro level. Micro RGB uses microscopic red, green and blue LEDs (colour), each under 100 microns, that emit light independently. This results in an ultra-wide spectrum colour, stunning brightness, precise contrast and true depth for a lifelike viewing experience. 

Samsung set an ambitious target of achieving 100% BT.2020 Wide Colour Gamut coverage² – an international standard for ultra-high-definition TV colour, set by the International Telecommunication Union. In simple terms it means that it can show the full colour range defined by that standard, helping images look richer, more accurate and more lifelike.

It also means a level of colour reproduction once limited to professional monitors can now be experienced on TVs and marks a significant advancement in the technical standards of the display industry.

Bringing Cutting-Edge Technology into Everyday Viewing

Micro RGB achieves one of the highest colour gamuts available in TVs today. Samsung has ensured its Micro RGB technology utilises enhanced software capabilities to ensure users can experience the difference across a wider range of content from HDR content to everyday content such as OTT streaming and sports.

Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB delivers highly precise light control, richer detail and more natural colour.

Additionally, Glare Free technology³ minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement, it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

1. Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
2. Evaluated based on VDE certification criteria, in accordance with the UHD (4K) colour standard BT.2020 established by the ITU, and certified for ‘Micro RGB Precision Colour’. ︎
3. Available on R95H. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO) ︎

Samsung TV Plus, the subscription-free streaming service built into Samsung Smart TVs, today announced the expansion of its global Creator lineup, introducing new Creator-led channels across the United Kingdom, Australia, New Zealand, Singapore, Thailand, and the Philippines, while making existing Creator channels available in Brazil and Mexico.

Spanning lifestyle, food, sports, news and science, the additions bring some of the world’s most recognisable and influential digital personalities to audiences through carefully curated television experiences, further cementing the service as a destination for free premium Creator content.

The new global offerings include:

• United Kingdom – Now available in partnership with 208 Studios, Samsung TV Plus has launched three new Creator channels: Happy Place, featuring interviews from Fearne Cotton’s acclaimed podcast boasting more than 15 million  followers across social media; Golf Life, the popular golf and comedy brand from Tubes, Ange and Jimmy Bullard with more than a combined 3 million followers; and JOE Media, one of the UK’s leading millennial news and entertainment brands with more than 30 million followers across platforms.
• Australia, New Zealand, Singapore, Thailand & the Philippines – Now available, Luke Nguyen’s World is a first-to-FAST channel showcasing more than 95 episodes across nine series starring renowned Australian-Vietnamese chef, restaurateur and television presenter Luke Nguyen, whose programming has aired in more than 150 countries, as he explores food, culture and travel around the world.
• Brazil & Mexico – Now available, Samsung TV Plus has expanded Mark Rober TV, bringing the former NASA engineer’s dedicated science and engineering channel to audiences in Latin America. Featuring dubbed programming available 24 hours a day, the channel gives viewers free access to one of the world’s most popular educational Creators with more than 79 million followers combined.

These partnerships underscore Samsung TV Plus’ leadership in establishing a meaningful bridge between the Creator economy and the new era of television, transforming how the world’s leading digital Creators connect with and engage viewers.

“The Creator economy is no longer a trend – it’s a global phenomenon that’s reshaping how audiences discover and engage with content,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus. “Samsung TV Plus has been at the forefront of that evolution, giving the world’s leading digital storytellers a global platform to grow their brands, while expanding their reach to millions of viewers in a true television environment.”

Already home to top Creators Dhar Mann, Michelle Khare, The Try Guys, Smosh, and more, Samsung TV Plus continues to redefine the television experience, giving digital storytellers access to the service’s 100 million monthly active users worldwide.

Tom Cruise reflected on more than four decades at the forefront of global cinema as he joined BAFTA for a special A Life in Pictures event on Monday 21 September.

In an in-depth conversation with Edith Bowman, the award-winning actor and producer looked back across a career spanning 47 films, sharing stories from behind the camera as well as in front of it and discussing the craft, collaboration and creative choices behind some of his most celebrated work.

The conversation explored films including Risky Business (1983), Born on the Fourth of July (1989), Jerry Maguire (1996), Magnolia (1999), Collateral (2004), Top Gun (1986) and Top Gun: Maverick (2022), alongside the Mission: Impossible franchise (1996–2025) and his latest film, Digger (2026).

His latest role in Digger marks his first collaboration with award-winning director Alejandro G. Iñárritu, in a film Cruise has described as unlike anything he’s tackled before.

Reflecting on his experience upon first reading the script for Digger, Tom Cruise said: “It’s the most outrageous character I’ve ever read!… I swear to you, I have never read a movie [like this], it is the most original film, and one of the most moving films I’ve ever seen. And this character, what a joy!“

Later, commenting on the shared experience of creating a film, he added: “The beauty of making movies, and I think the beauty of living is that you don’t do it alone. It’s all of us. And the beauty of making a film, we all know, it’s every single one of us together trying to create this story that we’re going to entertain the world.”

From his breakthrough role in Taps (1981), Tom Cruise has gone on to become one of Hollywood’s most enduring and versatile leading men. Over four decades on screen, he has continually redefined himself – from Oliver Stone’s Vietnam epic Born on the Fourth of July (1989), which earned him a BAFTA nomination for Leading Actor, to Rob Reiner’s courtroom drama A Few Good Men (1992), Thomas Paul Anderson’s Magnolia (1999), Michael Mann’s Collateral (2004) and Doug Liman’s Edge of Tomorrow (2014).

That same commitment to his craft has shaped Cruise’s work as a producer and champion of the theatrical experience. He produced his first film, Mission: Impossible (1996) and has gone on to produce almost every film he has starred in since, including Top Gun: Maverick (2022), which earned four BAFTA nominations and became one of the highest-grossing titles of all time.

In 2005, he was honoured with the Stanley Kubrick Britannia Award for Excellence in Film by BAFTA North America.

The event was supported by BAFTA’s Official Screen Partner, Samsung, the Official Screen Partner to BAFTA.

BAFTA: A Life in Pictures is a long-running series of in-depth interviews in which some of the world’s leading film and television talent share unique career insights into the experiences that helped them hone and develop their craft.

The series has previously hosted figures including Baz Luhrmann, Bradley Cooper, Cate Blanchett, Chiwetel Ejiofor, Daniel Craig, Emma Thompson, George Clooney, Helen Mirren, Hugh Grant, Kate Hudson, Kate Winslet, Keira Knightley, Kristin Scott Thomas, Margot Robbie, Martin Scorsese, Meryl Streep, Penélope Cruz, Quentin Tarantino, Russel T Davies, Sam Mendes, Tom Hanks and Viola Davis.

You can expect two days of Cloud Gaming action, where you can jump behind the wheel, experience the thrill of Asphalt Legends and put your racing skills to the test, against fellow players and even a pro.

Take on high-speed challenges, compete against other players in live competitions and discover how easy it is to jump straight into the action with Samsung Gaming Hub.

Whether you’re a seasoned racer or just fancy giving it a go, come down, grab a device and get racing.

26^th September 2026 – 11am-7pm / 27^th September – 11am -5pm

For more information, check out the Gaming Hub app on all Samsung devices to jump into Cloud Gaming. No download, no wait, just play.

Samsung KX – Welcome to Samsung King’s Cross London | Samsung KX | Samsung UK

The next phase of consumer AI will not be defined by how often people think about it, but by how naturally it fits into their lives. Samsung’s approach is to make AI easy to adopt: technology that understands preferences, responds to context and removes small points of friction without requiring people to learn new behaviours.

This idea was central to Samsung Connect at IFA 2026, where Samsung showed how its ‘Companion to AI Living’ vision is taking shape across the connected ecosystem. The aim is simple: AI should work for people, quietly personalising experiences and making familiar tasks easier.

TV becomes a personalised companion

The TV is one of the clearest examples. Samsung TVs already use AI to improve lower-resolution content and enhance sound so dialogue is easier to hear. Vision AI Companion ¹ takes this further by learning what viewers like and proactively offering personalised recommendations at the right moment.

It also brings together AI services including Bixby, Gemini, Perplexity and Copilot, allowing viewers to use natural conversation to discover content or find contextual information. The technology becomes part of the viewing experience rather than another system to manage – AI working in the background, ready when it is useful.

A connected home that reduces everyday effort

The same principle extends into the home. Through SmartThings, connected devices can share useful updates across screens, smartphones and wearables – such as letting someone know when the washing is finished, wherever their attention happens to be.

In the kitchen, the latest Bespoke AI Refrigerator Family Hub uses AI Vision to recognise more food items and suggest recipes tailored to individual tastes. Samsung’s AI-powered appliances are designed to support existing routines, helping households manage food, energy and everyday tasks with less effort.

Mobile AI that keeps people in the moment

On mobile devices, Samsung is applying the same thinking to creativity and communication. Features such as My FanCam on the Galaxy S26 FE can track a subject, crop footage and create social clips automatically, reducing the time and technical steps needed to turn a moment into content.

Across each category, the role of AI is consistent. It should simplify the experience, not add complexity. By building intelligence into devices people already use and connecting those experiences through its ecosystem, Samsung is making AI feel less like a new technology to adopt and more like a natural companion to everyday life.

1. Vision AI Companion is available worldwide in English and limited to seven European languages: English, French, German, Italian, Spanish, Portuguese and Polish* (*by the end of Oct 2026). Other global languages include: Korean, Vietnamese and Thai. ︎