Samsung has an apology to make this Halloween.

As the Official Screen Partner of BAFTA, Samsung knows how much the viewing experience can bring a film to life. After 20 years as the Global No.1 TV brand¹, Samsung has spent two decades making televisions brighter, clearer, more colourful and increasingly lifelike. Now, it may have inadvertently made horror films a little more frightening too.

As Halloween brings viewers back to scary films, spine-chilling series and horror games, Samsung has teamed up with psychologist Emma Kenny to share five simple ways to take the edge off when a film gets a little too intense.

Samsung’s latest innovation, Micro RGB, brings the brand’s widest-ever spectrum of TV colour to life using microscopic red, green and blue LEDs in a backlight precisely controlled by Micro RGB AI Engine². From figures lurking in the shadows to strange colours that make a scene feel unsettling, the technology is designed to bring more of the filmmaker’s vision to the screen – even when viewers might prefer not to see everything.

When ‘scary good’ gets a little too scary

Anticipation, sound, colour and visual detail all help make horror so effective. But when a film feels a little too real, psychologist Emma Kenny explains why we react – and how to take the edge off.

Emma Kenny, psychologist, said: “Part of the fun of horror is allowing ourselves to feel frightened while knowing, underneath it all, that we are safe. Filmmakers deliberately use anticipation, sound, colour and small visual details to keep our brains guessing about what might happen next.

“As televisions become better at reproducing those details, there can be even more for us to notice — which is great for the film, but perhaps less good for anyone watching from behind a cushion.

“The good news is that there are some very simple things we can do when the tension starts becoming a little too convincing.”

Emma Kenny’s five tips for surviving a ‘scary good’ Halloween

1. Don’t be afraid of a little spoiler

Sometimes knowing what’s coming can make a scary film easier to enjoy.

Emma said: “If the suspense is spoiling your enjoyment, reading a short synopsis or asking a friend to warn you about a particularly frightening scene may help you feel more prepared. You are allowed to find out whether the characters make it.”

2. Turn down the terror

Sound is a big part of what makes horror frightening. If it gets too intense, lower the volume and switch on subtitles.

Emma said: “Sometimes the soundtrack is doing just as much frightening as the monster. You can still follow the story while choosing a sound level that feels comfortable. The remote has a volume button for a reason.”

Compatible Samsung sound technologies, including Q-Symphony, Dolby Atmos and Object Tracking Sound+, can help create a more immersive audio experience with supported content and equipment.

3. Don’t be brave alone

Watching with someone else gives you someone to share the scares with – and laugh about them afterwards.

Emma said: “Having somebody beside you can be reassuring. Talking or laughing after a scare can help puncture some of the tension, so Halloween might not be the night to prove you can watch the film alone.”

With Samsung’s 2026 Micro RGB range spanning 55 to 115 inches, there is plenty of screen for everyone to keep an eye on.

4. Give your evening a gentler ending

If frightening scenes tend to stay with you, plan something more comforting after the credits roll.

Emma said: “Leave a little time between the final credits and lights-out. Have a chat, watch something familiar and funny or return to your usual evening routine. The monster has had its moment; now it’s time for something more comforting.”

Samsung’s Filmmaker Mode is designed to preserve a film’s intended presentation, while supported AI picture processing and HDR technologies can help optimise picture quality.

5. And if all else fails… turn the lights on

There is no rule saying a scary film has to be watched in complete darkness.

Emma said: “If the experience is becoming a little too intense, put a lamp on, open the curtains or save the film for daytime. Changing your surroundings is a simple reminder that you are safely at home, not in the world on screen.”

Samsung Micro RGB TVs feature Glare Free technology³, designed to help reduce distracting reflections and maintain a vivid viewing experience in brighter rooms.

If Samsung has accidentally made the monster look a little too realistic, at least horror fans can face it with the lights firmly switched on.

Five horror films to add to your Halloween watchlist

As the Official Screen Partner of BAFTA, Samsung is celebrating the films that bring powerful stories to life on screen. For horror fans, these five titles combine distinctive visual storytelling and sound design with BAFTA recognition, making them worth adding to your Halloween watchlist.

• Under the Skin (2013): BAFTA-nominated for Outstanding British Film and Original Music, Jonathan Glazer’s haunting sci-fi horror is visually distinctive and unsettling. Samsung’s Filmmaker Mode is designed to preserve a film’s intended presentation on compatible TVs.
• Pan’s Labyrinth (2006): Guillermo del Toro’s dark fantasy won three BAFTAs, including Film Not in the English Language, and blends striking colours with extraordinary creatures and unsettling imagery. Samsung Micro RGB’s precise colour reproduction is designed to bring a wide spectrum of colour to life.
• His House (2020): This atmospheric horror film won the BAFTA for Outstanding Debut by a British Writer, Director or Producer for writer-director Remi Weekes. Its use of shadows and carefully composed scenes builds a creeping sense of unease. Samsung’s Glare Free technology is designed to help reduce distracting reflections when watching in brighter rooms.
• A Quiet Place (2018): BAFTA-nominated for Sound, this tense thriller makes silence, subtle noises and sudden sounds central to its storytelling. Compatible Samsung sound technologies, including Q-Symphony, Dolby Atmos and Object Tracking Sound+, can help create a more immersive audio experience with supported content and equipment.
• Saint Maud (2019): Rose Glass’s psychological horror was nominated for BAFTA’s Outstanding Debut by a British Writer, Director or Producer. Its carefully controlled visuals and moments of intense contrast build an unsettling atmosphere. Samsung’s AI picture processing and supported HDR technologies are designed to optimise picture quality across a range of viewing conditions and content.

The technology behind the scares

Behind Samsung’s Micro RGB TVs is technology designed to bring greater precision to colour, contrast and detail – helping viewers experience films as their creators intended.

Samsung’s flagship R95H uses Micro RGB technology, with individually controlled microscopic red, green and blue LEDs measuring less than 100 micrometres for precise colour and light control.

Micro RGB Precision Color 100 delivers VDE-certified 100% coverage of the BT.2020 colour area, while Samsung’s Micro RGB AI Engine Pro optimises elements including colour, contrast, depth, motion and clarity.

On supported models and content, HDR10+ helps balance bright and dark areas of the picture, while HDR10+ ADVANCED brings further picture enhancements⁴. Features and performance vary by model, content and equipment.

Samsung’s advice this Halloween? Choose your film. Gather your bravest friends. Keep the remote close. And if things get a little too scary… remember where the light switch is.

If Samsung Micro RGB means somebody spots what is hiding in the background before everybody else does, Samsung can only apologise.

1. Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
2. Micro RGB Precision Color 100 supports 100% BT.2020 colour coverage according to Samsung’s published UK specification. Colour performance varies with content and settings. ︎
3. Glare Free is available on R95H. It reduces reflections; it does not eliminate every reflection under all lighting conditions.  ︎
4. AI picture features require the relevant settings to be enabled. AI picture adjustments are an alternative viewing approach to Filmmaker Mode. HDR10+ and HDR10+ ADVANCED require compatible content and equipment. HDR10+ ADVANCED availability depends on model and software version and is not supported when Filmmaker Mode is enabled. Streaming formats vary by service, subscription, device and connection. Confirm UK firmware availability and settings terminology before publication.  ︎

Both brands are part of HARMAN, a wholly owned subsidiary of Samsung Electronics. In 2026, the companies mark three milestones, JBL’s 80th anniversary, Bowers & Wilkins’ 60th anniversary, and 10 years of the Samsung-HARMAN partnership.

Samsung Newsroom spoke with Dave Rogers, President of the Lifestyle Division, and Armin Prommersberger, Chief Technology Officer, both at HARMAN, about the values that have shaped the two audio brands, the evolution of the Samsung-HARMAN partnership, and what lies ahead.

A Legacy of Pioneering Spirit and Innovation

Q. What has allowed JBL and Bowers & Wilkins to remain relevant across generations?

Rogers: JBL has never assumed that what worked yesterday would be enough for tomorrow. The brand has expanded beyond cinemas and studios into festivals, cars, homes, headphones, and portable speakers.

Technology, listening habits, and culture have changed, but the reason people care about sound remains the same. Sound evokes emotion, creates memories, and brings people together.

The journey from the JBL 4310 studio monitor to the JBL L100 loudspeaker captures this well. The 4310 was developed for professionals whose work demanded critical listening. JBL then carried that professional audio DNA into the L100, bringing professional-grade sound into the home. The L100 went on to become the brand’s best-selling loudspeaker. More than a technological evolution, this transition reflected JBL’s ability to connect the people who shape culture with those who live it.

Bowers & Wilkins has followed a different path from JBL. Designed for accuracy, its 801 loudspeaker became a reference monitor for engineers at Abbey Road Studios, the recording studio that has worked with some of the world’s most celebrated artists, reflecting the brand’s commitment to acoustic precision and fidelity to the original performance.

Different personalities, but the same refusal to compromise on what matters.

Q. What is one core value of JBL and Bowers & Wilkins that should never change?

Rogers: Our obsession with quality and the experiences both brands deliver. Products and technology will change, but how we make people feel — that’s the standard.

Prommersberger: Curiosity. The moment an engineer says, “That’s good enough,” we have a problem. Fortunately, we have quite a few people at HARMAN who find “good enough” deeply irritating.

Bowers & Wilkins’ Nautilus loudspeaker is a great example. The brand had already made significant progress in reducing unwanted vibration with its Matrix cabinet technology, but John Bowers and his research team questioned whether the cabinet itself was part of the problem. That question led to five years of research and ultimately to the development of Nautilus, featuring a tapered-tube design to absorb unwanted sound from the back of the drive units.

Good engineering is not only about solving problems. Sometimes, it is about becoming uncomfortable with the solutions that have already made you successful.

Q. And what must continue to change?

Prommersberger: Technology. People’s expectations don’t stand still, and we’re moving toward experiences that understand context, adapt intelligently, and become more personal.

Today, we still do a lot of work for our devices, choosing modes, opening apps, and adjusting settings. With AI and greater connectivity, technology can better understand us and adapt more naturally to our needs.

The breakthrough will not be that our devices can do more. It will be that we have to manage them less.

Complementary Strengths, Shared Ambition

Q. What have Samsung and HARMAN achieved and learned over 10 years of partnership?

Rogers: One of the earliest examples was bringing HARMAN’s audio expertise into the Galaxy experience through AKG, a HARMAN company. We combined our knowledge of sound with Samsung’s capabilities in mobile technology, design, and scale to enhance products people already use every day.

We then applied this approach more broadly through the Automotive Digital Cockpit, combining Samsung’s strengths in displays and connected ecosystems with HARMAN’s automotive and in-cabin expertise. The ambition was no longer simply to bring better technology into cars but to see them as part of people’s connected lives.

We’ve learned how to turn our differences into strengths.

Throughout our journey together, we’ve also learned to think bigger and faster. Samsung has an extraordinary ability to turn ideas into technology that touches people’s lives on an enormous scale. That mindset challenges us — in a good way.

The Future of Sound That Moves People

Q. Samsung and HARMAN share a vision for connected experiences. What could that look like throughout someone’s day?

Prommersberger: Imagine a typical day. You wake up, and your Galaxy devices are ready to help you start the day. When you leave home and get into your car, the vehicle can adapt to your journey and the preferences you’ve chosen to share.

Your audio experience continues naturally. Information is prioritised based on the situation while you’re driving, and the cabin adjusts to the people inside. On the way home, your car and home can work together to make the transition feel almost seamless.

A truly connected day should have fewer seams in it. Users shouldn’t have to think about which app to open or which setting to change. They should simply feel that technology understands the flow of their day and gets out of the way.

Q. What excites you most about the next 10 years?

Prommersberger: I think technology is going to understand us much better, our environment, preferences, activities, and needs. That creates new possibilities for sound, mobility, and connected experiences.

Technology should become more intelligent so the experience can become more human. If we get that right, people won’t notice the complexity underneath. They’ll simply feel the difference.

Rogers: Eighty years from now, people may not remember every technology we launched. But they’ll remember the experiences those technologies made possible, the concert they felt part of, the song they couldn’t stop playing, the drive they’ll never forget, and the people they shared those moments with. Technology changes quickly, but human emotion doesn’t. Our opportunity is to keep bringing those two things together.

Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services¹.

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalised product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro².

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026, visit Samsung.com/uk/offer/samsung-week.

1. Event pages and details vary by country. Personalised product recommendations are available only to customers who have consented to marketing and cookies. ︎
2. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro ︎

Samsung Electronics Co., Ltd., a global display leader and provider of the Official Art TV of Art Basel, today announced the expansion of its Art Basel collection on Samsung Art Store² with 19 new artworks from galleries participating in Art Basel Paris 2026. Available starting today on all Samsung Art TVs in every market with Samsung Art Store, the additions offer audiences more ways to discover and enjoy art at home.

Launching ahead of the fair at the Grand Palais, the selection builds on Samsung’s ongoing collaboration with Art Basel. The new works join the existing Art Basel collection on the platform, extending opportunities for discovery beyond the fair itself.

“What interests me about the Art Basel Paris Collection is how differently artists can transform familiar subjects — through painted colour or an entire sculpted world,” said Daria Greene, Global Head of Content & Curation for Samsung Art Store. “Bringing those approaches together on Samsung Art Store gives viewers a chance to discover the range of artistic imagination within their own homes.”

Clearly Depicted Artwork, Whether Paintings or Sculpted Scenes

Highlights include Elene Shatberashvili’s “Poppies #4,” which brings the artist’s expressive use of colour and close observation of everyday subjects to the collection. Additionally, Hans Op de Beeck’s “The Lounge (black and white)” introduces a distinctive monochrome world that depicts a meticulously constructed sculptural interior suspended in time.

Presented on Samsung Art Store, the works bring two different artistic processes to the screen: the colour and brushwork of painting and the form, texture, and light of a sculpted scene. Viewed on The Frame and other Samsung Art TVs³, they offer contrasting ways to experience familiar subjects within the home — from the vivid presence of flowers to the imagined depth of an interior.

“Discovery is at the heart of Art Basel, and galleries play an essential role in introducing audiences to artists and their work,” said Karim Crippa, Director of Art Basel Paris. “Our collaboration with Samsung Art Store extends the reach of those encounters, giving audiences around the world a way to explore a selection from participating galleries and continue engaging with art beyond the Paris fair.”

For visitors to Art Basel Paris, the expanded collection offers a way to continue exploring select works at home. For audiences elsewhere, it provides an opportunity to discover art from participating galleries without travelling to the fair. On Samsung Art Store, users can explore the additions alongside the existing Art Basel collection, return to their favourites, and choose works to display in their living spaces.

The Art Basel Paris 2026 additions are available on Samsung Art Store starting today on all Samsung Art TVs in markets in which the platform is available. To learn more, visit https://news.samsung.com/global/samsung-art-store

1. Samsung Art Store is available only on select OLED models: S99H in Europe. ︎
2. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
3. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

Thinking about upgrading your phone, TV or home appliances? With Black Friday approaching, here’s what to consider before you buy, from the features worth prioritising to the questions to ask yourself first.

Samsung Week runs from 14^th October to 3^rd November, with offers across mobiles, TVs, audio, monitors and home appliances. Now in its seventh year, the event coincides with Samsung Electronics’ 57th anniversary.

Whether you’re looking for a better smartphone camera, a new Samsung TV or ways to make everyday household tasks easier, choosing the right technology comes down to how you use it.

The best Samsung Week deals

Looking for the best pre-Black Friday TV deals? Shoppers can claim up to £500 cashback on selected TVs¹, including the 85-inch Micro RGB R95H and the 83-inch S90H with Q990H Q-Series soundbar. Gamers can claim up to £300 cashback on selected Odyssey gaming monitors, including the Odyssey OLED G9².

Customers can also recycle an old TV, home appliance or monitor at Samsung.com/uk for an instant Trade Up discount³ and explore finance options on selected products⁴.

Mobile: choosing your next phone

Which new smartphones are the best for you?

The best smartphone depends on what matters most to you, whether that’s photography, productivity, entertainment or a design that fits your lifestyle. Battery life, camera capabilities, display size and long-term software support are all worth considering.

If your battery struggles to last the day, storage is running out or your phone no longer receives regular security updates, it may be time to upgrade. Eligible Galaxy devices offer up to seven years of OS and security updates, helping you get more from your phone over time.

Which phone has the best camera?

When comparing smartphone cameras, look beyond megapixels alone. Low-light performance, detail, exposure and image processing all affect the final result. AI-enhanced features can help balance bright and dark areas, optimise images and, on compatible devices, remove unwanted objects from photos.

The Galaxy S26 Ultra combines a 200MP camera with a camera system that is 47% brighter than the Galaxy S25 Ultra⁵, plus 10x optical-quality zoom and up to 100x Space Zoom. TechRadar called it “by far Samsung’s best Galaxy S phone yet”.

For those who prefer a more compact design, the Galaxy S26 series offers other options, with IP68 water and dust resistance across the series⁶.

Galaxy Z Fold8 or Z Flip8: which should I choose?

It comes down to whether you want more screen space or a more compact design. The Galaxy Z Fold8 has a 7.6-inch main display for multitasking and watching video, alongside dual 50MP rear cameras.

The Galaxy Z Flip8 folds down to a pocket-friendly size and offers up to 31 hours of video playback under Samsung’s test conditions. Tom’s Guide described it as “one of the sleekest, most refined clamshell foldables you can buy”.

TV: finding the right screen

Which Samsung TV should I buy: Micro RGB or OLED?

When choosing a new TV, consider your room size, viewing habits and the picture quality you prefer. Screen size matters too, with 65-inch, 75-inch and 85-inch TVs offering different options for your space.

The Micro RGB R95H uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum⁷. Trusted Reviews described it as “An outstanding achievement for such a new technology.” It is available in 65-, 75- and 85-inch sizes.

The OLED S95H lights each pixel individually for deep blacks and rich contrast. Tom’s Guide awarded it five stars. Both models feature Glare Free screens designed to reduce reflections and support refresh rates of up to 165Hz for PC gaming.

For a TV that complements your interior, The Frame Pro displays artwork when not in use, with a selection of free artworks and more than 5,000 available through the Samsung Art Store⁸.

Jeremy Demont, Director of TV/AV Product Management at Samsung UK & Ireland, says: “Buying a TV is a big decision, and choosing the right screen size is an important part of it. A larger screen can make films, sport and gaming feel more immersive, while features such as AI upscaling help bring out the best in the content you already watch. It’s worth looking at the picture technology as well as the inches, so you can feel confident that a bigger screen will deliver an experience you’ll enjoy every day. Think about what matters most to you because you’ll want to enjoy your TV for years to come, so reliability matters too.”

Home: making everyday tasks easier

Are AI-enabled home appliances worth it?

Look for features that make a genuine difference to your routine, whether that’s managing energy use, simplifying laundry or connecting appliances to your phone.

Samsung’s AI Energy Mode can reduce washing machine energy use by up to 70% under specified test conditions⁹, while compatible heat pump dryers can reduce energy use by up to 20%¹⁰. SmartThings also lets you monitor and control compatible connected appliances.

Zeena Hill, Senior Marketing Director for Home Entertainment and Appliances at Samsung UK & Ireland, says: “Time is precious, and the real value of our household appliances is how they ease the daily demands of life. From taking the guesswork out of how much detergent to use or which wash programme to choose, to helping you keep track of what’s in your fridge and what you need to buy next, our appliances can take some of the mental load out of running a home. The best technology doesn’t just perform a task, it takes the decisions around it off your hands.”

Which Samsung appliances should I consider?

• For a connected kitchen: The Bespoke AI Side-by-Side Refrigerator Family Hub 9-inch combines 621 litres of capacity with a touchscreen for recipes, calendars, music and apps, plus SmartThings connectivity.
• For easier laundry: The Bespoke AI Series 9 Washing Machine uses AI Wash+ to sense laundry weight and adjust water and detergent use. AI Ecobubble can improve soil removal by up to 20%¹¹, while Super Speed can wash a load in 39 minutes¹².
• For drying clothes: The Tumble Dryer Series 6+ Optimal Dry uses sensors to adjust drying time and offers SmartThings connectivity. Pair it with a compatible connected washer to use Auto Cycle Link¹³.

Ready to upgrade?

Explore early Black Friday deals and find the right product for you at samsung.com/uk/offer/samsung-week/. Check product eligibility and full offer terms before purchasing.

1. Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+ or registered companies. Purchase a selected new Samsung product between 23.09.26 – 27.10.26 from a participating retailer. Claim cashback within 30–60 days of purchase. Max 5 claims per household or business. To claim and for full T&Cs, see https://samsungoffers.claims/2026cashbackUK. ︎
2. Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+ or registered companies. Purchase a selected new Samsung product between 23.09.26 – 27.10.26 from a participating retailer. Claim cashback within 30–60 days of purchase. Max 5 claims per household or business. To claim and for full T&Cs, see https://samsungoffers.claims/2026cashbackUK. ︎
3. Only available at samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
4. Purchase from samsung.com. Subject to eligibility. T&Cs apply. ︎
5. 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra. ︎
6. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. No ingress of dust; complete protection against contact (dust-tight). Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. ︎
7. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
8. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
9. Based on internal testing on the WW7000D models on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode. ︎
10. Based on internal testing on the DV90BB9445GH model on the SuperSpeed course with a 5kg load with the AI Energy Mode turned on compared to the AI Energy Mode turned off. ︎
11. Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions. ︎
12. Based on using Super Speed at the default settings with a 5kg load. ︎
13. Auto Cycle Link is only available when both the washing machine and the tumble dryer have AI Control and are Wi-Fi connected. ︎

Today, BAFTA launches the second series of BAFTA Playback sponsored by Samsung, a digital series presented in collaboration with Samsung, the Official Screen Partner of BAFTA. The six-part series delves into the career-defining moments and influences behind some of the most celebrated talents in film and TV, featuring commentary and clips chosen by the actors.

Premiering on BAFTA’s YouTube channel, the series boasts an exceptional line-up of acclaimed actors, with BAFTA winners and nominees including Alex Skarsgard and Olivia Coleman, Jessie Eisenberg, Mahershala Ali, Pedro Pascal and Tom Hiddleston with more to be announced.

The opening episode features Tom Hiddleston reacting to scenes from his latest film, Tenzing, exclusively revealing the challenges of shooting in real conditions on a mountain, including being struck by a falling sheet of ice. Tom also reflects on how playing Loki has “completely changed his life,” and discusses his influences, including Al Pacino and Robert De Niro in Heat, 2001: A Space Odyssey, and Mary Poppins.

Recalling the moment he was struck by a falling sheet of ice while shooting Tenzing, Tom Hiddleston said:

“Right towards the end of our shooting schedule, we were on a crevasse field. I was dangling 50 feet down… something happened where, because of the nature of the drop of my body, the rope on the lip of the crevasse had dislodged a sheet of ice…which came off in real time.

“And I saw this enormous what felt like the size of a bedsheet, a sort of a plate of ice coming towards me. I thought, ‘okay, that’s coming. I can’t move because I have no purchase on the mountain. I’m just suspended here.’ And I could see it getting bigger and bigger, and it crashed over my head and then fragmented and shattered into a million pieces…

“I wasn’t sure if we were rolling yet because I hadn’t heard action, and I just shouted up, into the blue sky. I said, ‘did you get it?’ And I had a radio in my pocket, and Jen Peedom came over and said, ‘we got it. It looked amazing.’”

Read the full transcript here

Filmed in a bespoke, lounge-style set, complete with memorabilia and personalised nods to each guest’s career and influences, each episode sees the actor watch their handpicked scenes on a Samsung TV screen.

Emma Baehr, Executive Director of Awards and Content, BAFTA, said: “Championing the people and the craft behind the screen industries is at the heart of everything we do at BAFTA, so we are thrilled to welcome back BAFTA Playback sponsored by Samsung for a second series. Made possible with the Official Screen Partner of BAFTA, Samsung, it’s a real privilege to give audiences another chance to hear directly from the exceptional people behind some of their favourite performances.”

Zeena Hill, Senior Marketing Director for Home Entertainment and Appliances at Samsung Electronics UK, said: “As BAFTA’s Official Screen Partner, Samsung is proud to help bring audiences closer to the creative process through BAFTA Playback. These intimate conversations explore the defining moments, bold ambitions and influences behind remarkable careers, offering fresh perspectives and inspiring viewers to imagine what’s possible. We believe that inspiration deserves to be experienced in every home. Samsung TVs combine rich picture quality with immersive viewing experiences to help audiences appreciate the detail, emotion and artistry that creators bring to the screen. Together with BAFTA, we’re celebrating the power of storytelling to spark curiosity, connect us and inspire the next generation.”

Full episodes of BAFTA Playback sponsored by Samsung will be available to watch on BAFTA’s YouTube, alongside episode highlight clips across BAFTA and Samsung’s Instagram, TikTok, and Facebook channels.

Samsung’s S99H OLED has won Best TV of 2026 at the HDTVTest 2026 TV Shootout, held in association with independent retailer Crampton & Moore. It also won Best Home Cinema TV and Best Living Room TV, securing the event’s first-ever sweep of all three headline awards.

Named Best TV of 2026, Best Home Cinema TV and Best Living Room TV, the S99H OLED outperformed all rival flagship TVs.

A panel of eight industry professionals, reviewers and enthusiasts selected the winners through blind testing across eight picture-quality categories: dark scene performance, colour accuracy, HDR performance, motion, screen uniformity, video processing, bright room performance and out-of-the-box accuracy.

Winning all three headline awards highlights the S99H OLED’s ability to deliver an outstanding, premium viewing experience across different content and lighting conditions, from immersive film nights to broadcast television and sport.

Vincent Teoh, HDTVTest Founder & TV Shootout Host, said: “The Samsung S99H OLED became the first TV ever to sweep all three headline awards at our annual TV Shootout. Its performance across both cinematic viewing in a dark room, and less-than-pristine broadcast and sports content in a bright room, underlines just how accomplished and versatile the S99H is as an all-round TV.”

Dan Harvie, VP of Home Entertainment and Appliances at Samsung UK and Ireland, commented: “Winning all three awards, particularly Best TV of 2026, is a tremendous honour and testament to the technical innovation and expertise of our engineering team. We’re driven to deliver outstanding picture quality that brings films, sport and entertainment to life. These wins celebrate that passion and our commitment to giving customers the very best viewing experience whatever they choose to watch.”

The Best Home Cinema TV award recognises the S99H OLED’s performance for cinematic viewing in a dark room, while Best Living Room TV celebrates its ability to handle broadcast and sports content in brighter surroundings. Together with Best TV of 2026, the three awards mark a historic result for Samsung at the annual shootout.

The Shootout was staged in partnership with independent retailer Crampton & Moore, which provided extensive logistics and equipment in order to support the event.

Samsung Electronics Co., Ltd. today announced that it is adding a new exclusive British Museum collection consisting of 30 artworks to Samsung Art Store.¹ Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on Oct. 1 and runs through Jan. 31, 2027.

The British Museum collection will be available on Samsung Art Store starting Oct. 6.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.  ︎

Autumn brings life back indoors. Shorter days mean more evenings spent watching movies, sharing meals, listening to music and entertaining at home, often within the same spaces.

According to research findings from the Lifestyle Lab, part of Samsung’s CX team that studies European consumer behaviour to provide business insights, almost two third of Europeans (65%) watch television in the living room, while 52% use it for socialising, 53% for listening to music and 49% for eating and drinking¹.

Modern home designs also mean more than a fifth (21%²) of Europeans live in homes where the kitchen and living area share an open-plan layout, with rooms are no longer designed around a single activity.

This is changing what people expect from their interiors. Furniture needs to be flexible, technology should feel considered, and each element must work with the room throughout the day.

Designed for rooms that do more

This is exactly the thinking that inspired Samsung’s The Frame TV. The Frame TV brings entertainment and interior design together, meaning the TV is no longer a black box in the middle of the room. When it is time to watch, it offers an immersive TV experience you’d expect from the world’s number one TV company³.

When the screen is not in use, Art Mode⁴ displays both carefully curated artworks or personal photographs, allowing it to remain part of the space rather than becoming a blank screen.

Its slim, picture-frame-inspired profile and customisable bezels help it sit naturally alongside furniture, lighting and decorative objects. Glare-Free technology⁵ reduces reflections, allowing artwork to remain clear and inviting as the room moves from bright autumn afternoons to softly lit evenings at home.

This flexibility is particularly useful in open-plan homes, where the kitchen, dining and living areas need to feel connected. Artwork can complement the room’s wider palette, helping to create a cohesive backdrop as the space shifts from cooking and dining to socialising and entertainment.

Technology that complements the interior

As rooms take on more functions, visual calm is becoming increasingly important. Almost two-thirds of Europeans (63%⁶) say a new large appliance should not be so big that is dominates a living space. This viewpoint reflects a wider expectation for home technology to deliver functionality without overwhelming an interior’s design.

The Frame’s considered design minimises dominance of the traditional living room TV by combining two roles in one. For an even cleaner aesthetic, The Frame Pro features a Wireless One Connect⁷, allowing other devices like set-top boxes, games consoles and media players to be connected wirelessly and positioned away from the display. This creates a clean living space around the aesthetically pleasing Frame TV and allows the main living space to remain calm and uncluttered.

Its adaptable design also allows The Frame to work outside the main living area. Personal photographs can bring warmth to a family space, calming art can soften a bedroom and understated pieces can help a home office transition out of working hours.

A seasonal refresh without a complete redesign

For those moving home, rearranging a room or simply refreshing their surroundings for autumn, changing the artwork can offer an easy way to create a new atmosphere.

Through Samsung Art Store, homeowners can choose works that complement the season, from landscapes and still lifes to rich abstracts in warm, earthy tones. Displays can then evolve as the room, season or mood changes, without the need to rethink the entire interior.

As life moves indoors, the most pleasing, cosy, calming and ultimately enjoyable spaces that you’ll want to spend time in will be those that adapt to the variety of uses of the modern home without losing their sense of style. By bringing art and entertainment into one considered design, The Frame TV helps the home move easily between the different moments of everyday life.

To find out more, visit samsung.com/uk/ and explore the Samsung Art Store for artworks and ideas that suit your space.

Note: Customisable bezels are sold separately and availability may vary by market. A Samsung Account and separate Samsung Art Store subscription may be required to access the full selection of artwork. Wireless One Connect is available with The Frame Pro. Product features and availability may vary by model and market.

1. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,530 | Q24. Which of the following activities do you do in the following rooms around your home? ︎
2. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N= 4,427 | Q6b – Are any of the main living spaces in your home an open plan layout? ︎
3. Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech ︎
4. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO). ︎
6. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,983 | Q28 When buying new large appliances, that have a direct impact on your home space, please select the top three factors which are most important to you, with 1 being the most important factor. (Top 2) ︎
7. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎

A24 is a global entertainment company that produces and distributes films, TV series, documentaries, music, and consumer products. Notable films include “Everything Everywhere All at Once,” “Moonlight,” “Past Lives,” and “Midsommar.”

“Our collaboration with A24 expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens,” said Heeyeong Ahn, Vice President of the Visual Display (VD) Business at Samsung Electronics. “We look forward to seeing these iconic film moments inspire audiences around the world and offer a new way to engage with the stories they love.”

Designed to serve as modern digital canvases, Samsung Art TVs display artwork with vibrant colour and rich detail. The Frame, along with The Frame Pro — whose debut model last year was named one of TIME’s “Best Inventions” — blend seamlessly into home décor like picture frames. The Frame lineup comes in a range of sizes, with customisable bezel options to help transform any space into a gallery.

Samsung further expanded its Art TV lineup ² in 2026, offering Samsung Art Store to its Micro RGB and Neo QLED series. Samsung Art Store is now available on select Samsung OLED TVs³ for the first time, including the flagship S99H.

Samsung Art Store is the No. 1 TV art subscription service globally, reaching over 117 countries. Subscribers can access more than 5,000 artworks from over 800 artists, including pieces from collaborations with institutions such as The Metropolitan Museum of Art, MoMA, and Musée d’Orsay.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
2. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F.  ︎
3. Samsung Art Store is available on select OLED models including S99H. ︎