Samsung’s S99H OLED has won Best TV of 2026 at the HDTVTest 2026 TV Shootout, held in association with independent retailer Crampton & Moore. It also won Best Home Cinema TV and Best Living Room TV, securing the event’s first-ever sweep of all three headline awards.

Named Best TV of 2026, Best Home Cinema TV and Best Living Room TV, the S99H OLED outperformed all rival flagship TVs.

A panel of eight industry professionals, reviewers and enthusiasts selected the winners through blind testing across eight picture-quality categories: dark scene performance, colour accuracy, HDR performance, motion, screen uniformity, video processing, bright room performance and out-of-the-box accuracy.

Winning all three headline awards highlights the S99H OLED’s ability to deliver an outstanding, premium viewing experience across different content and lighting conditions, from immersive film nights to broadcast television and sport.

Vincent Teoh, HDTVTest Founder & TV Shootout Host, said: “The Samsung S99H OLED became the first TV ever to sweep all three headline awards at our annual TV Shootout. Its performance across both cinematic viewing in a dark room, and less-than-pristine broadcast and sports content in a bright room, underlines just how accomplished and versatile the S99H is as an all-round TV.”

Dan Harvie, VP of Home Entertainment and Appliances at Samsung UK and Ireland, commented: “Winning all three awards, particularly Best TV of 2026, is a tremendous honour and testament to the technical innovation and expertise of our engineering team. We’re driven to deliver outstanding picture quality that brings films, sport and entertainment to life. These wins celebrate that passion and our commitment to giving customers the very best viewing experience whatever they choose to watch.”

The Best Home Cinema TV award recognises the S99H OLED’s performance for cinematic viewing in a dark room, while Best Living Room TV celebrates its ability to handle broadcast and sports content in brighter surroundings. Together with Best TV of 2026, the three awards mark a historic result for Samsung at the annual shootout.

The Shootout was staged in partnership with independent retailer Crampton & Moore, which provided extensive logistics and equipment in order to support the event.

Samsung’s Galaxy Z Fold8 has earned a ‘Best Buy’ endorsement from Which?, with the consumer champion describing it as “an outstanding foldable phone” and saying it delivers a “truly premium experience in almost every way”. Galaxy Z Fold8 Ultra and Galaxy Z Flip8 have also received Which? ‘Best Buy’ recognition, marking a clean sweep for Samsung’s latest generation of foldables.

Which?, the UK’s largest independent consumer champion, puts smartphones through rigorous independent laboratory testing across areas including battery life, camera quality, display, ease of use, speed, audio quality and durability.

Following its testing of Galaxy Z Fold8, Which? praised its “radically redesigned body”, tablet-like inner-screen experience and battery life. Its testing found that the device lasted 40 hours on a full charge with the screen at maximum brightness, while a 15-minute charge provided enough power for approximately 17-19 hours of use.

Which? concluded that Galaxy Z Fold8 is a “truly premium experience in almost every way – from its luxurious screen to battery life, camera quality, performance and more”, giving it a ‘Best Buy’ endorsement and answering the question of whether consumers should buy it with a definitive “Definitely.”

Which? also gave Galaxy Z Fold8 Ultra and Galaxy Z Flip8 a ‘Best Buy’ endorsement, recognising the strengths of Samsung’s latest foldable range. Describing Galaxy Z Fold8 Ultra as “a fantastic foldable phone”, Which? praised its “two gorgeous displays”, cutting-edge performance, lengthy battery life and photographic abilities. Galaxy Z Flip8 was described as “quite possibly the ultimate flip phone”, with Which? highlighting its compact clamshell design, strong performance, top-class cameras and screen.

Samsung’s latest foldable generation has already become the company’s most awarded foldable series yet, with Galaxy Z Fold8 also receiving the highest number of five-star ratings from technology media for a Galaxy foldable to date¹.

Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 are available now in the UK.

For more information on the Samsung Galaxy Z Series, please visit: www.samsung.com/uk/

1. 5 stars received by The Standard, Daily Express, The Sun, What Hi-Fi? and T3. ︎

Samsung Electronics Co., Ltd. today announces the next evolution of its partnership with football legend Thierry Henry, showcasing the latest Galaxy Z Series foldable devices. The campaign builds on strong momentum for Samsung’s foldable range, with combined European sales of the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra 50% higher than those of the Galaxy Z Fold7 over the equivalent period following launch.

The new campaign, “Welcome to Foldables”, launches across Europe through a series of films that demonstrate how each foldable device in the series adapts to different lifestyles and moments.

The campaign follows long time Samsung user, Henry through multiple chapters of his day, each showcasing how the Galaxy Z Series supports his lifestyle.

Reflecting on his career transitions – from player to manager to analyst – Henry acknowledges life can take many shapes and poses the question: what shape comes next? The three Galaxy Z series devices represent the different paths he could take, each enabling a distinct way of living.

To maximise his day, multiple versions of Henry tackle different tasks simultaneously. Thanks to the Z Fold8 Ultra’s expansive screen and advanced multi-window feature, he accomplishes everything in one powerful device. The multitasking capabilities mean he gets it all done without compromise.

When he unwinds, Henry settles in to watch football on the Z Fold8. Its immersive display makes him feel as though he’s on the sidelines, whilst its compact, passport-sized form means it fits easily into his pocket for a life on the move.

For everyday moments, the Z Flip8 delivers style and convenience – as demonstrated when Henry captures a perfectly framed selfie. Its foldable design makes it the ideal everyday companion.

Ex-Arsenal and French national player, Thierry Henry, said: “I’ve been a Samsung user for a very long time. I need products that are multipurpose, and that can keep up with me. The Galaxy Z Series does exactly that. Each device is different – for the different chapters of our lives and careers. That’s why it’s got to be Samsung.”

Benjamin Braun, CMO at Samsung Electronics Europe, added: “Thierry embodies versatility and excellence. He understands that people aren’t one-dimensional, and neither should their technology be. Our Galaxy Z Series reflects that philosophy – there’s a device for every lifestyle, every ambition, every moment.”

For more information on the Samsung Galaxy Z Series, please visit: news.samsung.com/uk

Roblox is stepping off the screen and into Samsung KX for one weekend only. Duck Duck, Pixel Quest and Warden each have their own zone, packed with gameplay, physical challenges, photo moments and giveaways.

Entry is free, with Samsung devices in every zone letting you play each game through Roblox on Galaxy Store. Plus, grab a 25% off voucher for in-game purchases at the event¹.

Jump into the Duck Duck Arena

Step inside Duck Duck, a Roblox farm brought to life. Take on colourful tag zones, ramps and hiding spots, all with a duck twist. Once you’ve made it through, give the Duck Duck Prize Wheel a spin and see what you win.

Step through the Pixel Quest Portal

Next, walk through the giant portal and into the world of Pixel Quest. Explore a supersized pixel coastline and meet its colourful characters, then play on the big screen and grab a photo. Before you go, treat yourself to a Pixel Quest cake pop.

Enter Warden’s jungle cave

Then venture into Warden’s jungle cave and create your own personalised trading card, complete with your name, chosen creature, traits and photo. Get it printed on the spot, sealed in an acrylic case with a holographic finish, and take it home.

Come down, explore all three worlds and win prizes.

Event details

• Samsung Galaxy Store Presents: Roblox In Real Life
• Saturday 10th October 2026, 11am to 7pm
• Sunday 11th October 2026, 11am to 5pm
• Samsung KX, Coal Drops Yard, King’s Cross, London
• Free entry, no booking needed

1. Up to 25% off in-game purchases, only available via Samsung Galaxy Store. 1 voucher per user, first 5,000 users only. Offer valid from 10/10/2026 00:00 to 25/10/2026 23:59 (GMT). ︎

Samsung Electronics Co., Ltd. today announced that it is adding a new exclusive British Museum collection consisting of 30 artworks to Samsung Art Store.¹ Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on Oct. 1 and runs through Jan. 31, 2027.

The British Museum collection will be available on Samsung Art Store starting Oct. 6.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.  ︎

The training is nearly done, your kit is ready and the start line is approaching. But have you explored the features on your smartwatch that could support your final preparations?

Ahead of the Royal Parks Half Marathon, Samsung shares tips from UK Product Specialist Lee Dinham to help runners make more of their Galaxy Watch9 and Galaxy Watch Ultra2.

How can I keep an eye on my training and recovery?

Galaxy Watch’s Daily Cardio Load feature provides insights into your activity levels, helping you consider when to ease off¹. As race day approaches, use those insights alongside how you feel when planning your remaining sessions.

“I think we’re all guilty of not getting enough rest and recovery time,” says Lee.  “The Daily Cardio Load feature gives a great indication of if I’m doing too much – or not enough – and will give me a nudge to take it easy every so often.”

How can I understand my sleep before race day?

Lee also recommends exploring the broader health insights available on Galaxy Watch, including Sleep Score in Samsung Health².

During your final preparations, make time to review your sleep alongside your activity, rather than focusing solely on the miles you’ve covered.

How can I quickly access my favourite workout(s)?

One of Lee’s favourite hands-free shortcuts is Galaxy Watch’s “knock knock” gesture, which can launch an exercise or a favourite app.

His advice is to assign the gesture to a function you regularly use, so you can access it with a movement of your hand.

How can I get a quick answer when my hands are full?

With Raise to Talk, lift your Galaxy Watch towards your mouth to speak to Google Gemini³. Whether you want to check the weather before setting off or ask a last-minute question while carrying your race bag, you can get a quick answers on the go.

Lee names Raise to Talk as his favourite feature on Galaxy Watch9 and Galaxy Watch Ultra2, finding it useful for quick answers on the move, “especially without having to reach for my smartphone”.

Whether you’re taking on your first half marathon or returning for another race, spending a few minutes exploring your watch before the weekend can help you feel more familiar with the features you’ll use.

1. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. ︎
2. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. ︎
3. Requires compatible Wear OS watch to be connected to a compatible device. Check responses for accuracy. Internet connection and set up may be required. Google and Gemini are trademarks of Google LLC. ︎

Autumn brings life back indoors. Shorter days mean more evenings spent watching movies, sharing meals, listening to music and entertaining at home, often within the same spaces.

According to research findings from the Lifestyle Lab, part of Samsung’s CX team that studies European consumer behaviour to provide business insights, almost two third of Europeans (65%) watch television in the living room, while 52% use it for socialising, 53% for listening to music and 49% for eating and drinking¹.

Modern home designs also mean more than a fifth (21%²) of Europeans live in homes where the kitchen and living area share an open-plan layout, with rooms are no longer designed around a single activity.

This is changing what people expect from their interiors. Furniture needs to be flexible, technology should feel considered, and each element must work with the room throughout the day.

Designed for rooms that do more

This is exactly the thinking that inspired Samsung’s The Frame TV. The Frame TV brings entertainment and interior design together, meaning the TV is no longer a black box in the middle of the room. When it is time to watch, it offers an immersive TV experience you’d expect from the world’s number one TV company³.

When the screen is not in use, Art Mode⁴ displays both carefully curated artworks or personal photographs, allowing it to remain part of the space rather than becoming a blank screen.

Its slim, picture-frame-inspired profile and customisable bezels help it sit naturally alongside furniture, lighting and decorative objects. Glare-Free technology⁵ reduces reflections, allowing artwork to remain clear and inviting as the room moves from bright autumn afternoons to softly lit evenings at home.

This flexibility is particularly useful in open-plan homes, where the kitchen, dining and living areas need to feel connected. Artwork can complement the room’s wider palette, helping to create a cohesive backdrop as the space shifts from cooking and dining to socialising and entertainment.

Technology that complements the interior

As rooms take on more functions, visual calm is becoming increasingly important. Almost two-thirds of Europeans (63%⁶) say a new large appliance should not be so big that is dominates a living space. This viewpoint reflects a wider expectation for home technology to deliver functionality without overwhelming an interior’s design.

The Frame’s considered design minimises dominance of the traditional living room TV by combining two roles in one. For an even cleaner aesthetic, The Frame Pro features a Wireless One Connect⁷, allowing other devices like set-top boxes, games consoles and media players to be connected wirelessly and positioned away from the display. This creates a clean living space around the aesthetically pleasing Frame TV and allows the main living space to remain calm and uncluttered.

Its adaptable design also allows The Frame to work outside the main living area. Personal photographs can bring warmth to a family space, calming art can soften a bedroom and understated pieces can help a home office transition out of working hours.

A seasonal refresh without a complete redesign

For those moving home, rearranging a room or simply refreshing their surroundings for autumn, changing the artwork can offer an easy way to create a new atmosphere.

Through Samsung Art Store, homeowners can choose works that complement the season, from landscapes and still lifes to rich abstracts in warm, earthy tones. Displays can then evolve as the room, season or mood changes, without the need to rethink the entire interior.

As life moves indoors, the most pleasing, cosy, calming and ultimately enjoyable spaces that you’ll want to spend time in will be those that adapt to the variety of uses of the modern home without losing their sense of style. By bringing art and entertainment into one considered design, The Frame TV helps the home move easily between the different moments of everyday life.

To find out more, visit samsung.com/uk/ and explore the Samsung Art Store for artworks and ideas that suit your space.

Note: Customisable bezels are sold separately and availability may vary by market. A Samsung Account and separate Samsung Art Store subscription may be required to access the full selection of artwork. Wireless One Connect is available with The Frame Pro. Product features and availability may vary by model and market.

1. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,530 | Q24. Which of the following activities do you do in the following rooms around your home? ︎
2. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N= 4,427 | Q6b – Are any of the main living spaces in your home an open plan layout? ︎
3. Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech ︎
4. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO). ︎
6. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,983 | Q28 When buying new large appliances, that have a direct impact on your home space, please select the top three factors which are most important to you, with 1 being the most important factor. (Top 2) ︎
7. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎

A24 is a global entertainment company that produces and distributes films, TV series, documentaries, music, and consumer products. Notable films include “Everything Everywhere All at Once,” “Moonlight,” “Past Lives,” and “Midsommar.”

“Our collaboration with A24 expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens,” said Heeyeong Ahn, Vice President of the Visual Display (VD) Business at Samsung Electronics. “We look forward to seeing these iconic film moments inspire audiences around the world and offer a new way to engage with the stories they love.”

Designed to serve as modern digital canvases, Samsung Art TVs display artwork with vibrant colour and rich detail. The Frame, along with The Frame Pro — whose debut model last year was named one of TIME’s “Best Inventions” — blend seamlessly into home décor like picture frames. The Frame lineup comes in a range of sizes, with customisable bezel options to help transform any space into a gallery.

Samsung further expanded its Art TV lineup ² in 2026, offering Samsung Art Store to its Micro RGB and Neo QLED series. Samsung Art Store is now available on select Samsung OLED TVs³ for the first time, including the flagship S99H.

Samsung Art Store is the No. 1 TV art subscription service globally, reaching over 117 countries. Subscribers can access more than 5,000 artworks from over 800 artists, including pieces from collaborations with institutions such as The Metropolitan Museum of Art, MoMA, and Musée d’Orsay.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
2. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F.  ︎
3. Samsung Art Store is available on select OLED models including S99H. ︎

Following successful exhibitions in Washington D.C. and Chicago, it marks the European stop of the collection’s international tour. It is also the first major special presentation of Korean art at the British Museum in more than 40 years. The exhibition runs from Oct. 1, 2026 to Jan. 31, 2027, and is being held at the Joseph Hotung Great Court Gallery.

“Korea,” spanning over two millennia, connect the history of Korean art in a unified narrative to reveal how Korea’s unique aesthetic values and artistic achievements have continued to be built upon and reinterpreted over many generations.

The exhibition, drawn from over 23,000 artworks from the National Bequest of the Lee Kun-Hee Collection in 2021, is organised by the British Museum, the National Museum of Korea, and the National Museum of Modern and Contemporary Art, Korea.

At the gala, Samsung Electronics Executive Chairman Jay Y. Lee reflected on the Lee family’s multigenerational commitment to preserving Korea’s cultural heritage and sharing it with audiences around the world. Members of the family, including Hong Ra-Hee, Director Emerita of the Leeum Museum of Art, Lee Boo-jin, President & CEO of Hotel Shilla, and Lee Seo-hyun, President of Samsung C&T, also attended the event.

“For generations, my family has held a guiding principle that art and culture should be preserved and shared,” Executive Chairman Lee said. “I hope this exhibition offers a gateway into Korean culture, spanning two thousand years of creativity and heritage, and that it will let everyone see Korea a little differently — for its beauty, its depth and its resilience.”

At the reception held before the gala dinner, Her Royal Highness The Princess Royal graced the opening of the exhibition.

Among the 240 guests were the Chancellor of the Exchequer John Healey MP, Minister for Artificial Intelligence Kanishka Narayan MP, former Deputy Prime Minister Sir Oliver Dowden, former Trade Minister Sir Greg Hands, former Culture Secretary Sir John Whittingdale, Trade Envoy to the Republic of Korea John Slinger, Leader of the Liberal Democrats and Chair of the Republic of Korea All-Party Parliamentary Group Sir Ed Davey, and Dr. Ben Spencer, Vice Chair of the Republic of Korea All-Party Parliamentary Group.

George Osborne, Chair of the British Museum, said, “We are thrilled here at the British Museum to be hosting this incredible exhibition. The Lee family’s contribution to our shared cultural heritage helps us understand and interpret the past, so that we may understand the future.”

Maurice Lévy, Chairman Emeritus of Publicis Groupe, said that the exhibition is “not simply about objects from witnesses of a great past of Korea. They are evidence of a culture that has always valued craftsmanship, imagination, discipline, and excellence. Sharing those treasures with the world speaks volume about the values and the generosity of the Lee family. They understood, generation after generation, that looking forward does not mean forgetting where you come from.”

Kanishka Narayan, Minister for Artificial Intelligence, said, “The UK and Korea work closely on technology and innovation, but there is so much more to our relationship. Korea’s art and culture are admired around the world, and this exhibition gives people in Britain a chance to explore its extraordinary artistic heritage. I’m grateful to Samsung for bringing this remarkable collection to London and sharing it with audiences here.”

Kim Heung-chong, Ambassador of the Republic of Korea to the U.K., commented that “it is particularly meaningful for the British Museum to open this exhibition of artworks showcasing two thousand years of Korean history, at a time when K-culture is enjoying global recognition,” and thanked Executive Chairman Lee for making the exhibition possible.

Business leaders attending the gala included those from BT Group, Vodafone, Sainsbury’s, and Standard Chartered. From academia, representatives from the University of Oxford and Imperial College London were in attendance, while the cultural sector was represented by the British Museum, Tate Modern, the V&A, and Lisson Gallery, alongside contemporary artist Marc Quinn.

Samsung’s business partners from the semiconductor industry, including Christophe Fouquet, CEO of ASML, Kai Beckmann, CEO of Merck, Andreas Pecher, CEO of ZEISS, and Patrick Vandenameele, CEO of imec, were among other notable attendees.

Chairman Lee Expresses Gratitude to Korean War Veterans

During his remarks, Executive Chairman Lee took a special moment to honor the three Korean War veterans in attendance, including Mike Roe. He also thanked The Princess Royal, recognising her visit to Korea in July 2026 during which she honored the veterans. Reflecting on more than 140 years of ties between Korea and the U.K., he highlighted Samsung’s 80-year business relationship with the country and emphasised that the U.K. has served as the hub for its European operations for over five decades.

The London exhibition features 100 masterpieces, including 10 National Treasures and 13 Treasures of Korea, with more than twenty pieces being revealed for the first time internationally.

Among the newly presented works are the National Treasures “Bronze Artifacts from Bisan-dong, Daegu” and “Bronze Rattles,” as well as “Celadon Incense Burner with Girin-shaped Lid.” Among the modern and contemporary works, Nam June Paik’s “Brahms,” Lee Jungseop’s “Bound People,” and Park Rehyun’s “Woman” will also be shown for the first time.

The Lee family’s commitment to preserving and sharing Korea’s culture spans three generations. It began with Samsung founder Lee Byung-Chull, who built the foundation of the collection and believed that cultural heritage should be passed on to future generations.

His son, the late Samsung Chairman Lee Kun-Hee carried this legacy forward, building and preserving the collection over decades. He viewed cultural heritage not simply as something to be owned, but as something to be protected and preserved. Director Emerita Hong Ra-Hee also played a crucial role in expanding and developing the collection to encompass both ancient and modern works.

The Lee Kun-Hee Collection, now a national cultural asset, is reaching audiences in major cities around the world from Washington D.C. to Chicago to London, enabling them to experience and appreciate the value and historical significance of Korean culture, thereby elevating Korea’s global standing.

The collection’s global tour began in November 2025 at the Smithsonian’s National Museum of Asian Art in Washington D.C., attracting about 80,000 visitors to become the museum’s largest special exhibition in the past 10 years. The collection then traveled to the Art Institute of Chicago, where it drew approximately 115,000 visitors, highlighting the strong interest in the rich history of Korean arts and culture.

Samsung remains committed to introducing Korean cultural heritage to the world while continuing to expand its global business network to support future growth and innovation.

Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 series gives users instant access to powerful capabilities whenever inspiration strikes.

“The Galaxy Tab S12 series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 series pairs an expansive screen with the power of Galaxy AI, removing friction from complex tasks so users can stay focused on achieving impactful results.”

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.

Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, Galaxy Tab S12 Ultra supports up to 23 hours of video playback, and Galaxy Tab S12+ supports up to 21 hours video playback², supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes, minimising downtime so users can get back to what they were doing³.

Beyond long-lasting battery life, the Galaxy Tab S12 series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra⁴. In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification, the experience stays responsive and fast with fewer interruptions to break their focus.

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours⁵. Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 series also comes with IP68-rated water and dust resistance⁶.

The Galaxy Tab S12 series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness⁷, delivering the best visual quality of any Galaxy Tab yet⁸. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

Sound gets a major upgrade as well, with 4-channel spatial audio — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial or editing.

Making Everyday Tasks More Intuitive and Effortless

Building on an industry-leading hardware foundation, the Galaxy Tab S12 series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.

Thanks to the Galaxy Tab S12 series’ immersive screen, users can split the screen into up to three sections in Multi Window layout. For example, users can take notes in Samsung Notes on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the S Pen directly in Samsung Notes, while Note Assist⁹ summarises their notes – all without pausing the lecture.

Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the Pro Keyboard elevates productivity with a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and an effortless typing experience¹⁰.

The Galaxy Tab S12 series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro¹¹, providing expanded access to Google’s most capable AI models from day one. Users can ask Gemini about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With Gemini Notebook, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand.

As exploration expands into deeper research, Samsung Browser helps users stay focused without losing track of what they have already discovered. By understanding webpage content, context across multiple tabs, and browsing history, it can summarise information across open pages or surface a relevant source viewed days earlier – helping users spend less time searching through past tabs and more time capturing the key insights that matter most¹².

A Complete Ecosystem Design to Take Skills and Creativity Further

The Galaxy Tab S12 series gives users the ideal place to put knowledge into practice, bringing together professional-grade apps alongside benefits worth over £400¹³ to help them take their skills further.

Adobe Photoshop¹⁴ comes pre-loaded on the Galaxy Tab S12 series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant¹⁵ and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

Notability¹⁶, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organise notes and build knowledge more efficiently with S Pen optimisation and AI-driven study tools with a six-month free trial, plus 20% off the first subscription. Goodnotes¹⁷ delivers clean note-taking and organisation with one year of free access and LumaFusion¹⁸ enables professional-grade video editing, offered at a 66% discount. And Notion¹⁹ supports flexible writing, planning and organisation with one month of its Plus plan free. Clip Studio Paint²⁰ brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.

In addition to these apps, users can explore a broader range of options that support different needs. MyScript Math instantly solves handwritten equations and shows the steps behind each one, while MyScript Notes summarises handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. Noteshelf 3²¹ offers customisable layouts for capturing and organising ideas, while ArcSite²² converts rough field sketches into precise CAD drawings.

Availability

The Galaxy Tab S12 series will be available starting Oct. 7 and offered in two colors, Grey and Silver.²³

Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates.

• Galaxy Tab S12+:  Starting at £1,199 RRP
• Galaxy Tab S12 Ultra: Starting at £1,399 RRP

For added peace of mind, Samsung Care+²⁴ offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices, all directly from the mobile phone.

Specifications²⁵²⁶

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. ︎
2. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors. ︎
3. Super-Fast Charging speed may vary depending on charging conditions and other factors. Using the original Samsung data cable is recommended. Charger sold separately. ︎
4. The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Tab S11 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+. ︎
6. Rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. ︎
7. Galaxy Tab S12 series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode. ︎
8. Compared to previous Galaxy Tab S series models. ︎
9. Note Assist requires a network connection and a Samsung Account login. ︎
10. Pro Keyboard Cover sold separately. ︎
11. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
12. Samsung account and internet connection required. ︎
13. Includes free trial periods and first-subscription discounts for Adobe Photoshop, Notability, Goodnotes, LumaFusion, Notion, Clip Studio Paint, MyScript Notes, MyScript Math, Noteshelf 3, and ArcSite, plus a 6-month Google AI Pro trial. Actual value and availability may vary by country, region, market, and currency. ︎
14. Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. ︎
15. AI Assistant on Adobe Photoshop is beta version. ︎
16. Notability comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Galaxy Tab S12 series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
17. Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
18. LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026. ︎
19. Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region. ︎
20. Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription. ︎
21. Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store. ︎
22. ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region. ︎
23. Colour and model availability may vary depending on retailer. ︎
24. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+. ︎
25. Specifications may vary by market. ︎
26. All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only. ︎
27. Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. ︎
28. Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. ︎
29. Rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. ︎
30. Available on 5G model only. ︎