Black Friday falls on Friday 27 November 2026. Customers in the UK can visit www.samsung.com/uk/offer/black-friday/ to register for early access to offers starting on Wednesday, 4 November 2026.  

Galaxy smartphone offers: Upgrade what’s possible in your pocket

Considering the Galaxy Z Fold8 or the Galaxy S26 this Black Friday? Discover new ways to enjoy your favourite content, capture memories and get things done.

Galaxy Z Fold8 unfolds to give you more space for watching, browsing and reading.

Galaxy S26 brings Galaxy AI to everyday tasks, including Photo Assist, which lets you move, resize or remove objects, or completely transform your images.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026¹.
• Black Friday Price Promise. Find it cheaper at selected online retailers from 4 November 2026 to 1 December 2026 and we’ll return the difference².

Galaxy tablet and laptop offers: Upgrade your work and creativity

Explore the Galaxy Tab S11 Ultra, Galaxy Tab S10 FE and Galaxy Book6 Pro this Black Friday for work, study and creativity.

Galaxy Tab S11 Ultra combines AI tools for summarising content and refining writing with Samsung DeX for organising your workspace. Galaxy Tab S10 FE offers practical tools in Samsung Notes, including Handwriting Help³ to tidy notes and Solve Math⁴ to help with calculations.

Prefer working on a laptop? Galaxy Book6 Pro includes AI Select and AI Cut out to turn on-screen images into visuals for presentations, alongside natural-language search to help find files, photos and settings⁵.

• Get up to £140 on the Galaxy Tab S12 Series with code BLACK1*, plus get an extra £100 off when you trade in with code S12TI**⁶. Offer available from 4 November 2026.
• Get up to £75 off the Galaxy Tab S10 FE Series when you checkout with PayPal⁷. Offer available from 28 October 2026.
• Get an extra £200 off when you trade in a Galaxy Book6 Pro with code EXTRATRADE⁸. Offer available from 28 October 2026.

Galaxy earbuds and smartwatch offers: Get more from every day

Discover Galaxy Buds4 Pro, Galaxy Buds4 and Galaxy Watch9 this Black Friday, with features to support your day – from your morning commute to your evening workout.

Galaxy Buds4 Pro combine enhanced Active Noise Cancellation and Adaptive EQ to adapt listening to your surroundings, while Galaxy Buds4 offer an open-fit design for everyday listening.

Galaxy Watch9 provides activity and sleep insights, with an AI-powered Energy Score⁹ informed by recent sleep and activity trends.

• Save up to £50 on Galaxy Buds4 and Galaxy Buds4 Pro¹⁰. Offer available from 28 October 2026.
• Get £50 off the Galaxy Watch9 with code BFW¹¹. Offer available from 28 October 2026.

Samsung TV offers: Upgrade your viewing experience

Considering a Micro RGB TV or The Frame TV this Black Friday? Samsung’s TVs offer different ways to upgrade your enjoyment of films, sport and gaming.

Micro RGB TVs use micro-sized red, green and blue LED backlights, together with AI processing, to refine colour and picture quality.

The Frame combines TV entertainment with Art Mode to display artwork or your own photos when you are not watching.

• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV¹². Offer available from 4 November 2026.

Samsung home appliance offers: Upgrade your everyday routines

Explore Samsung Bespoke AI washing machines and Samsung Bespoke AI refrigerators this Black Friday for help managing everyday tasks.

Bespoke washing machines feature AI Wash+, which senses load weight and soiling to adjust water, detergent and rinsing, and recognises supported fabric types under specified conditions.

Samsung’s Bespoke AI refrigerator features AI Vision Inside, which helps identify supported foods as they enter or leave the fridge, making it easier to keep track of ingredients.

• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**¹³. Offer available from 4 November 2026.
• Save up to £500 on Fridge Freezers*, plus claim your VAT back on selected appliances**¹⁴. Offer available from 4 November 2026.
• Save up to £150 Washing Machines and Tumble Dryers*, plus claim your VAT back on selected appliances**¹⁵. Offer available from 4 November 2026.

Samsung Black Friday 2026: Register for early access on Samsung.com

Ready for a premium upgrade? Visit www.samsung.com/uk/offer/black-friday/ and register for early access to upcoming Samsung

1. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
2. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
3. Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login. ︎
4. Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices. ︎
5. Requires internet connection and Samsung Account login. Galaxy AI select download and installation may be required when launching the app for the first time. ︎
6. *Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. **Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
7. Purchase from Samsung.com by 17.11.26. Only redeemable for a £75 discount when purchasing Galaxy Tab S10 FE+ or a £50 discount on Tab S10 FE. One (1) redemption per household; non-transferable. UK residents 18+ only. You must checkout using PayPal as the payment method. ︎
8. Purchase from Samsung.com or Samsung Experience Stores by 10.11.26. Trade in to receive an extra £200 off Galaxy Book6 Pro. Apply code at checkout to redeem. ︎
9. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
10. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
11. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
12. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
13. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
15. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

A good purchase earns its place in the routines we repeat every week. As Black Friday 2026 approaches, it is worth thinking about what will make life at home easier long after the shopping season ends.

Research from SmartLabX, a dedicated analysis program that tracks the lifestyles of European households and their expectations regarding the technologies that surround them, shows that value has been redefined by the consumer and price is no longer rarely considered in isolation.¹

Value not just today, but for the future

A refrigerator isn’t bought for just one occasion. It needs to hold all your regular food shopping, make room for ingredients when hosting friends and family, and keep pace as households change and grow. Whether it is keeping milk chilled or feeding three generations of a family, choosing the right appliance matters.

Thinking about those familiar moments can make it easier to choose an appliance that will feel useful throughout the year. On selected Samsung refrigerators, Twin Cooling Plus optimises temperature and humidity in the fridge and freezer using independent cooling airflows to help keep food fresher for longer and prevent odours from mixing.²

For someone who likes to plan meals ahead, that means ingredients are cared for between visits to the food outlets and the next evening spent cooking. It is a practical benefit that becomes part of the rhythm of the kitchen.

Among European refrigerator buyers, 36% consider reliability and durability important, almost matching the 37% who consider price¹ important. What matters is not only what an appliance costs, but how well it works for the people using it.

Energy efficiency that fits the weekly routine

With laundry running several times a week in many homes, energy use is a key part of the value equation, particularly as the cost of living continues to rise. Energy efficiency ranks as the most important feature for refrigerator buyers (37%), while also ranking second for washing machines (32%)¹.

A load of bedding for visiting guests may not need to be ready straight away, while clothes for tomorrow’s workday or the kid’s school uniform are a must. Choosing a cycle around the time available can help make energy-conscious habits easier to fit into the week.

AI Energy Mode in SmartThings supports this on compatible Samsung washing machines and selected cycles, reducing energy use by washing at lower temperatures and extending the cycle time. When there is less need to rush, it offers a way to manage energy use within the usual laundry routine.

Making the everyday that little bit easier

Life is busy, and the best value appliances are those that allow customers to spend less time on routine chores, and more time on the things that they enjoy. In the kitchen, it is often what happens after the meal that matters.

Across Europe, 81%¹ of consumers say they are willing to pay more for self-cleaning ovens. After roasting a big family meal or cooking dinner for friends, scrubbing the oven with a full belly is not on the top of anyone’s to do list.

Pyrolytic Cleaning on selected Samsung ovens turns grease and food residue into ash that can be wiped away once the oven has cooled. It makes the clean-up less demanding, so cooking at home feels a little easier from start to finish.

At Samsung we understand how busy life gets, and that is why we have designed appliances that work to make life that little bit easier.

A choice that fits everyday life

This Black Friday season, a useful place to start is an ordinary week at home. Think about the meals you cook, the washing you do, the amount of food you need store, and the jobs you would welcome a little help with.

The biggest saving may not be the appliance with the lowest price. Genuine value means choosing products that offer lasting performance, support efficient everyday living and make life that little bit easier.

Samsung home appliances can support those familiar routines, bringing value to the moments that continue long after the shopping season is over Enabling Better Living.

1. SmartLabX (External) | DA Purchase Journey | UK, Poland and Italy | March 2026 | 899 survey respondents ︎
2. Please see more information on this feature here: https://news.samsung.com/global/twin-cooling-plus-tm-technology-how-to-make-your-fridge-fresher-how-your-fridge-works ︎

​Whether you welcomed a Samsung TV into your home two weeks ago or two decades ago, your trust in our innovation TVs has helped us reach an extraordinary milestone.

This year marked the 20th consecutive year Samsung Electronics has been named the world’s No. 1 TV brand¹, a testament to two decades of shared cinematic moments, sporting triumphs, and daily family entertainment.

​Since first taking the global top spot in 2006, Samsung recorded a 29.1% share of the global TV market in 2025, according to market research firm Omdia.

While these numbers reflect our industry leadership, what matters most to us is being the canvas for your everyday life.

Shaping the Future of Home Entertainment

​As we look to the next chapter, our promise remains the same: to deliver exceptional picture quality, elegant design, and seamless connected experiences.

​We continue to expand our cutting-edge Micro RGB technology, delivering ultra-precise RGB light control and breathtaking colour accuracy. Meanwhile, our latest OLED line-ups deliver true blacks, vibrant contrast, and picture quality optimised by real-time AI processing.

Meanwhile, The Frame continues to blend world-class picture performance with museum-quality digital art, allowing you to seamlessly integrate technology into your personal interior style.

You Joined Us for Two Decades of Unforgettable Shared Moments

​Over the last 20 years, our screens have been the window to history, bringing millions of households together across [London] to witness unforgettable moments in real time.

• ​A Generation of Olympic Magic: From the dazzling light shows of Beijing 2008 and the unforgettable spectacle of London 2012, to the carnival energy of Rio 2016, the quiet resilience of Tokyo 2020, and the breath-taking open-air celebration along the Seine for Paris 2024. [London] viewers have cheered on the world’s greatest athletes in stunning picture quality.
• ​Eurovision’s Unforgettable Revolutions: [London]’s favourite musical spectacle has kept us endlessly entertained over the last two decades. Millions tuned in to see Finnish heavy metal band Lordi shatter expectations with their iconic 2006 victory, paving the way for 20 legendary years of show-stopping performances, vibrant costumes, and historic wins.
• ​Royal Celebrations and Global Union: Millions of viewers across the world tuned in simultaneously in April 2011 to watch Prince William marry Catherine Middleton, transforming living rooms into front-row seats for a modern fairy tale that captivated a worldwide audience.
• ​Triumphs of Human Resilience: In October 2010, the world held its breath as live broadcasts tracked the perilous rescue of 33 Chilean miners trapped underground for 69 days, uniting viewers across [London] in collective relief as each miner emerged safely to the surface.
• ​Connecting in Times of Separation: During the height of the COVID-19 pandemic, living rooms became our classrooms, workplaces, and sanctuaries. Televisions played a vital role in keeping [London] households informed, entertained, and connected during unprecedented lockdown measures.
• The State Funeral of Queen Elizabeth II: In September 2022, the state funeral of Queen Elizabeth II became one of the most-watched live television events in European history. Broadcasters across the continent paused regular programming to transmit the ceremony from Westminster Abbey. The broadcast drew an estimated global audience of billions, marking the end of a 70-year reign.

20 Years of Industry-Defining Innovation

​Our commitment to redefining display technology has always been inspired by how you watch, live, and interact with your TV. The last 20 years have seen many TV milestones, from design evolution of the Bordeaux TV to The Frame, celebrating the transformation of the “black screen” into art in partnership with iconic European museum and galleries like British museum and the Louvre to Samsung’s commitment of “Screens for All” by featuring Relumino Mode, which helps visually impaired users enjoy shared moments with their families. To address Europe’s strict privacy standards, Samsung Knox has been a silent guardian, ensuring that the connected smart home remains a safe and trusted sanctuary.

Here is a look back at the journey we’ve taken together since first reaching the No. 1 position in 2006 with the iconic, design-led Bordeaux TV:

• ​2009: Accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• ​2011: Introduced Smart TVs, transforming televisions into connected entertainment hubs that went beyond traditional viewing.
• ​2015: Reimagined living spaces with The Serif, positioning the screen as a furniture-like statement piece.
• ​2017: Launched The Frame, pioneering the Art TV category by transforming the display into a customisable digital art canvas.
• ​2017: Set industry benchmarks for picture quality with the introduction of QLED TVs powered by quantum dot technology.
• ​2018: Brought true clarity home with 8K TVs, offering four times the resolution of 4K.
• ​2020: Introduced MICRO LED technology, advancing self-emissive display innovation for unprecedented brightness, contrast, and colour accuracy.
• 2025: Samsung introduces its first Micro RGB TV. Setting a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. Featuring the world’s first sub-100 micrometer pixel RGB LED backlight display behind a large 115-inch screen, it set a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. The following year Samsung introduced a wider range of Micro RGB TVs; the R95H and R85H.

Now, we look ahead to the next 20 years and the advances in AI-Enhanced Viewing Experience, with upscaled content that brings stunning clarity and personalising audio and picture quality to match each user’s unique home environment.

Thank you once again for letting us be a part of your homes for the past 20 years. We look forward to bringing you the next generation of visual innovation.

Signed sincerely,

Samsung Electronics

To explore Samsung’s latest range of Micro RGB, OLED, and Lifestyle TVs, please visit [Samsung TVs | Which TV is best for me? | Samsung UK]

1. Source: Omdia, Feb-2026. Results are not an endorsement of Samsung. Data based on Worldwide TV Market Share by Manufacturer (Annual unit & revenue basis). ︎

From favourite knitwear left out of the washing machine to jeans worn time and again, new research from Samsung reveals how fear of damaging clothes is shaping Britain’s laundry habits.

A poll of 2,000 UK adults found that eight in 10 (80%) experience some form of laundry anxiety, with almost half (47%) afraid to wash certain clothes for fear of ruining them. On average, people have four items in their wardrobe they worry about putting in the machine.

The findings reveal six laundry personalities, from those who take washing in their stride to those who avoid it altogether when unsure how to care for an item:

• The Practical Washer (27%): Prioritises getting clothes clean without overthinking the process.
• The Care Label Follower (19%): Relies on care labels and instructions to decide how to wash clothes.
• The Laundry Confident (15%): Feels confident washing different fabrics and caring for clothes.
• The Laundry Risk-Taker (12%): Puts most things in the machine without worrying too much about the outcome.
• The Laundry Worrier (11%): Is cautious about washing clothes for fear of damaging them.
• The Laundry Avoider (8%): Puts washing off or finds another way to freshen clothes when unsure how to clean them.

The clothes we’re afraid to wash

Knitwear (28%), embellished items (26%), coats (24%) and cashmere (24%) are among the items people are most likely to avoid machine-washing because they are unsure how to care for them.

Instead, more than half (51%) have hand-washed clothes in the sink, while a third (33%) have paid for dry cleaning. Almost three in 10 (29%) have simply worn an item again without washing it.

Laundry anxiety can even influence shopping habits, with 55% saying concerns about garment care have stopped them buying an item they really wanted. Through the intuitive Bespoke AI laundry appliances, Samsung’s smart technology can help users turn laundry from a chore of chance into a science of certainty, by providing personalised and tailored wash cycle suggestions based on your past usage habits.

Past mishaps may help explain these fears: 51% have ruined an item of clothing during a wash, with shrinking (56%), misshaping (33%) and colour fading (31%) among the most common problems. Following a mishap, almost two-thirds (65%) felt more anxious about washing other items.

First-wash anxiety: when uncertainty gets in the way

More than half (52%) have experienced ‘first-wash anxiety’, having discovered that more clothes and fabrics are washable at home than they thought.

Vintage clothing presents another challenge, with 19% concerned about damaging unfamiliar fabrics and 14% worried about lingering smells, stains or marks. For 1 in 10, these concerns have put them off buying vintage altogether.

Denim is another source of uncertainty. Almost a quarter (23%) have avoided machine-washing jeans for fear of damaging them. Instead, 20% have worn them again without washing, 20% have hand-washed them and 14% have spot-cleaned only visibly dirty areas.

On average, Brits wear their jeans six times before washing them.

Building confidence in garment care

Clearer guidance and reassurance could help people feel more confident about washing their clothes. Almost half (45%) said successfully cleaning an item before would give them greater confidence, while 34% said clearer care labels and instructions would help.

A guarantee that an item would not shrink, fade or lose its shape would reassure 34%, while 27% said they would feel more confident with an appliance that automatically detects fabric and adjusts the cycle accordingly.

Zeena Hill, Senior Director of Marketing for Home Entertainment and Appliances, Samsung UK & Ireland, said: “Most of us have items we love but leave hanging in the wardrobe because we dread the washing guesswork, or worry about shrinking a favourite piece. Laundry anxiety shouldn’t dictate what we wear.

“The real value of our Bespoke AI laundry range is that it takes the worry off your hands. Rather than making you guess if a delicate item can handle a spin, our AI Wash+ feature uses advanced sensors to read the fabric type and weight, automatically tailoring the cycle to treat delicates with precision they require.

“And on those damp British days where indoor drying is a battle, you can simply download the Cloudy Day cycle to maximise spin efficiency. The best technology doesn’t ask you to become a laundry expert – it takes the doubt out of the laundry room.”

Alongside advanced fabric sensing ¹, the Bespoke AI Series 9 Washing Machine delivers class-leading A-65% energy efficiency² and connects seamlessly with the SmartThings ecosystem to help households monitor energy consumption, automate detergent reordering, and customise specialty cycles.

1. Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
2. Based on Samsung internal testing. The energy consumption of the WF90H/24 (9kg) model achieves an EEI of 18.2 (17kWh / 100 cycles), which is up to 65% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎

Samsung Electronics Co., Ltd. has announced that Interbrand, a global brand consultancy, ranked the company No. 5 on its annual “Best Global Brands” list for the seventh consecutive year, with a brand value of USD 105.2 billion. Samsung is the only company based in Asia to remain in the global top five each year since 2020.

Interbrand’s evaluation reflected:

• Record earnings, driven by focused investments in AI semiconductors
• Stronger AI competitiveness in the Device eXperience (DX) Division
• A customer-centric brand strategy under the “One Samsung” approach

The Device Solutions (DS) Division continued to grow by increasing the supply of high-value memory products to meet rising demand for AI. It also maintained its technological leadership with the industry’s first mass production and commercial shipment of HBM4.

The DX Division is bringing greater convenience to people’s daily lives through personalised AI experiences and connectivity across its products, including mobile devices, televisions, and home appliances. This year, Samsung introduced Galaxy Z Fold8, an eighth generation Galaxy foldable, featuring a new form factor and a 4:3 display aspect ratio that redefines the foldable category. The design resonated strongly with younger consumers while broadening the device’s appeal across generations.

As one of the longest-standing brand consultancies, Interbrand evaluates brand value annually through a comprehensive analysis of a company’s financial performance and outlook, the brand’s influence on purchasing decisions, and its competitiveness. The evaluation considers strategy, empathy, differentiation, customer engagement, consistency, and trust.

Samsung Electronics Co., Ltd. today announced U.S. availability for Galaxy Buds On, open-ear earbuds designed for always-on listening.

Galaxy Buds On rests comfortably on the ear, keeping users connected to people and their surroundings while they enjoy rich listening experiences throughout the day. Thoughtful hardware and intuitive hands-free controls complement how people listen, move and live every day.

Users can utilise traditional in-ear earbuds like Galaxy Buds4 Pro for deep focus and noise cancellation and then switch to Galaxy Buds On for situations that demand awareness of their environment and hands-free convenience, like outdoor running.

Designed for Comfortable Everyday Wear

Galaxy Buds On features a clip-on design with a band crafted to balance a secure fit and comfortable wear throughout daily routines.

Drawing on more than 119 million ear data points, Samsung used AI-assisted optimisations and physics simulations to refine the design for a diverse range of ear shapes.

Computational modeling helped optimise speaker and battery geometry to create a low-pressure fit around the ear, while refining the stiffness and shape of the band for a secure, comfortable fit.

Weighing 6.65g per earbud, Galaxy Buds On supports tap controls and comes with a slim charging case. The earbuds offer up to 9.5 hours of music playback on a single charge and up to 38 hours in total with the charging case¹.

Premium Sound That Maintains Awareness

Galaxy Buds On enables premium audio quality without compromising on rich listening experiences and keeping users connected to their surroundings.

A TwinBoost Speaker, paired with automatic volume adjustment² based on surrounding noise, enables rich audio in both indoor and outdoor settings. Samsung’s Audio Leakage Reduction technology reduces escaping sound before it travels outward by projecting reversed sound waves from the rear of the speaker — keeping audio more private to the listener. Galaxy Buds On, powered by the Snapdragon® S7 Gen 1 Sound Platform, facilitates extended playback periods at elevated volume levels. This sustained performance is driven by a high-efficiency Class-D amplifier intricately designed to optimise power consumption.

Intelligent Clear Call³ delivers the powerful experience users expect from Galaxy with technologies accumulated through previous Buds series devices. Equipped with three microphones and a Voice Pickup Unit (VPU) — a vibration sensor that detects when the user is speaking based on bone and skin movement — Intelligent Clear Call helps isolate the user’s voice and removes noise when they are not talking. Simultaneously, a machine-learning call solution, trained on a wide range of ambient sounds like car horns and construction, is designed to remove multiple background noises for a clean call even in noisy surroundings.

Galaxy Ecosystem Extends Hands-Free Capabilities

To help users truly stay connected with the world, Galaxy Buds On delivers a hands-free experience for added convenience and functionality. Samsung delivers a seamless experience by natively integrating Galaxy Buds On with the Galaxy smartphone and AI ecosystem. When users are immersed in activities like running, they can manage their music, notifications and other settings directly through their Buds.

Through hands-free AI voice access, users can converse with Gemini Live⁴ just by saying “Hey Google, let’s talk live.”⁵ For everyday productivity, Quick Voice Memo⁶ captures thoughts through the Buds’ microphone —long-press the earbuds and start speaking. And thanks to Bixby, users can search recordings hands-free.

Head Gestures⁷ — including nodding to accept and shaking to decline — make the hands-free experience more versatile by supporting more scenarios beyond calls, including dismissing alarms and reading out notifications.

Setting up Galaxy Buds On is simple for Galaxy users. There’s no need to install the Galaxy Wearable app. Just by opening the cradle users can connect their Buds to a phone or tablet, then control and customise volume or EQ through the Buds shortcut in the Quick Panel.

Availability

Galaxy Buds On will be available in Black for USD $229, in the U.S. beginning early November 2026.

Galaxy Buds On will be available in Europe from Early 2027.

To learn more about Galaxy Buds On, please visit: www.samsung.com/galaxy-buds/.

Galaxy Buds On Specifications

1. Earbuds provide up to 9.5 hours play time, while the case provides up to 38 hours of battery life when the case and earbuds are charged to 100%. Based on internal testing. Audio playback time tested by pairing a pre-production Galaxy Buds On to a recently released Galaxy smartphone with default settings. Actual battery life may vary and depend on usage conditions, settings, number of times charged, Bluetooth signal strength and other factors. Default settings refers to the original settings for Galaxy Buds On when it was first released, simply with the power turned on. ︎
2. Auto Volume is a Labs feature. To use this experimental feature, turn it on under Advanced features > Labs > Auto Volume. The feature is available on One UI 8.5 or above. Actual experience may vary depending on user environment and conditions. ︎
3. Requires initial setup via settings or Samsung Wear app on a compatible Galaxy device. ︎
4. Compatible with select apps. Requires Google Gemini account. Results may vary based on input; check responses for accuracy. Google and Gemini are trademarks of Google LLC ︎
5. Gemini Live results for illustrative purposes and may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older. ︎
6. Quick Voice Memo is available only on Galaxy AI supported devices, and requires Samsung Voice Recorder and Bixby app. ︎
7. Head Gestures are off by default and can be configured directly in the phone settings for devices running One UI 8.5 and later. Supported apps may vary by country. Gestures can be customized by the user. Alarm dismissal and notification reading is available on One UI 9.0 or above. Alarm dismissal is limited to Samsung Clock, Reminder and Calendar apps. Notification reading is limited to apps with Galaxy Buds notification reading enabled. ︎

Samsung has an apology to make this Halloween.

As the Official Screen Partner of BAFTA, Samsung knows how much the viewing experience can bring a film to life. After 20 years as the Global No.1 TV brand¹, Samsung has spent two decades making televisions brighter, clearer, more colourful and increasingly lifelike. Now, it may have inadvertently made horror films a little more frightening too.

As Halloween brings viewers back to scary films, spine-chilling series and horror games, Samsung has teamed up with psychologist Emma Kenny to share five simple ways to take the edge off when a film gets a little too intense.

Samsung’s latest innovation, Micro RGB, brings the brand’s widest-ever spectrum of TV colour to life using microscopic red, green and blue LEDs in a backlight precisely controlled by Micro RGB AI Engine². From figures lurking in the shadows to strange colours that make a scene feel unsettling, the technology is designed to bring more of the filmmaker’s vision to the screen – even when viewers might prefer not to see everything.

When ‘scary good’ gets a little too scary

Anticipation, sound, colour and visual detail all help make horror so effective. But when a film feels a little too real, psychologist Emma Kenny explains why we react – and how to take the edge off.

Emma Kenny, psychologist, said: “Part of the fun of horror is allowing ourselves to feel frightened while knowing, underneath it all, that we are safe. Filmmakers deliberately use anticipation, sound, colour and small visual details to keep our brains guessing about what might happen next.

“As televisions become better at reproducing those details, there can be even more for us to notice — which is great for the film, but perhaps less good for anyone watching from behind a cushion.

“The good news is that there are some very simple things we can do when the tension starts becoming a little too convincing.”

Emma Kenny’s five tips for surviving a ‘scary good’ Halloween

1. Don’t be afraid of a little spoiler

Sometimes knowing what’s coming can make a scary film easier to enjoy.

Emma said: “If the suspense is spoiling your enjoyment, reading a short synopsis or asking a friend to warn you about a particularly frightening scene may help you feel more prepared. You are allowed to find out whether the characters make it.”

2. Turn down the terror

Sound is a big part of what makes horror frightening. If it gets too intense, lower the volume and switch on subtitles.

Emma said: “Sometimes the soundtrack is doing just as much frightening as the monster. You can still follow the story while choosing a sound level that feels comfortable. The remote has a volume button for a reason.”

Compatible Samsung sound technologies, including Q-Symphony, Dolby Atmos and Object Tracking Sound+, can help create a more immersive audio experience with supported content and equipment.

3. Don’t be brave alone

Watching with someone else gives you someone to share the scares with – and laugh about them afterwards.

Emma said: “Having somebody beside you can be reassuring. Talking or laughing after a scare can help puncture some of the tension, so Halloween might not be the night to prove you can watch the film alone.”

With Samsung’s 2026 Micro RGB range spanning 55 to 115 inches, there is plenty of screen for everyone to keep an eye on.

4. Give your evening a gentler ending

If frightening scenes tend to stay with you, plan something more comforting after the credits roll.

Emma said: “Leave a little time between the final credits and lights-out. Have a chat, watch something familiar and funny or return to your usual evening routine. The monster has had its moment; now it’s time for something more comforting.”

Samsung’s Filmmaker Mode is designed to preserve a film’s intended presentation, while supported AI picture processing and HDR technologies can help optimise picture quality.

5. And if all else fails… turn the lights on

There is no rule saying a scary film has to be watched in complete darkness.

Emma said: “If the experience is becoming a little too intense, put a lamp on, open the curtains or save the film for daytime. Changing your surroundings is a simple reminder that you are safely at home, not in the world on screen.”

Samsung Micro RGB TVs feature Glare Free technology³, designed to help reduce distracting reflections and maintain a vivid viewing experience in brighter rooms.

If Samsung has accidentally made the monster look a little too realistic, at least horror fans can face it with the lights firmly switched on.

Five horror films to add to your Halloween watchlist

As the Official Screen Partner of BAFTA, Samsung is celebrating the films that bring powerful stories to life on screen. For horror fans, these five titles combine distinctive visual storytelling and sound design with BAFTA recognition, making them worth adding to your Halloween watchlist.

• Under the Skin (2013): BAFTA-nominated for Outstanding British Film and Original Music, Jonathan Glazer’s haunting sci-fi horror is visually distinctive and unsettling. Samsung’s Filmmaker Mode is designed to preserve a film’s intended presentation on compatible TVs.
• Pan’s Labyrinth (2006): Guillermo del Toro’s dark fantasy won three BAFTAs, including Film Not in the English Language, and blends striking colours with extraordinary creatures and unsettling imagery. Samsung Micro RGB’s precise colour reproduction is designed to bring a wide spectrum of colour to life.
• His House (2020): This atmospheric horror film won the BAFTA for Outstanding Debut by a British Writer, Director or Producer for writer-director Remi Weekes. Its use of shadows and carefully composed scenes builds a creeping sense of unease. Samsung’s Glare Free technology is designed to help reduce distracting reflections when watching in brighter rooms.
• A Quiet Place (2018): BAFTA-nominated for Sound, this tense thriller makes silence, subtle noises and sudden sounds central to its storytelling. Compatible Samsung sound technologies, including Q-Symphony, Dolby Atmos and Object Tracking Sound+, can help create a more immersive audio experience with supported content and equipment.
• Saint Maud (2019): Rose Glass’s psychological horror was nominated for BAFTA’s Outstanding Debut by a British Writer, Director or Producer. Its carefully controlled visuals and moments of intense contrast build an unsettling atmosphere. Samsung’s AI picture processing and supported HDR technologies are designed to optimise picture quality across a range of viewing conditions and content.

The technology behind the scares

Behind Samsung’s Micro RGB TVs is technology designed to bring greater precision to colour, contrast and detail – helping viewers experience films as their creators intended.

Samsung’s flagship R95H uses Micro RGB technology, with individually controlled microscopic red, green and blue LEDs measuring less than 100 micrometres for precise colour and light control.

Micro RGB Precision Color 100 delivers VDE-certified 100% coverage of the BT.2020 colour area, while Samsung’s Micro RGB AI Engine Pro optimises elements including colour, contrast, depth, motion and clarity.

On supported models and content, HDR10+ helps balance bright and dark areas of the picture, while HDR10+ ADVANCED brings further picture enhancements⁴. Features and performance vary by model, content and equipment.

Samsung’s advice this Halloween? Choose your film. Gather your bravest friends. Keep the remote close. And if things get a little too scary… remember where the light switch is.

If Samsung Micro RGB means somebody spots what is hiding in the background before everybody else does, Samsung can only apologise.

1. Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
2. Micro RGB Precision Color 100 supports 100% BT.2020 colour coverage according to Samsung’s published UK specification. Colour performance varies with content and settings. ︎
3. Glare Free is available on R95H. It reduces reflections; it does not eliminate every reflection under all lighting conditions.  ︎
4. AI picture features require the relevant settings to be enabled. AI picture adjustments are an alternative viewing approach to Filmmaker Mode. HDR10+ and HDR10+ ADVANCED require compatible content and equipment. HDR10+ ADVANCED availability depends on model and software version and is not supported when Filmmaker Mode is enabled. Streaming formats vary by service, subscription, device and connection. Confirm UK firmware availability and settings terminology before publication.  ︎

Both brands are part of HARMAN, a wholly owned subsidiary of Samsung Electronics. In 2026, the companies mark three milestones, JBL’s 80th anniversary, Bowers & Wilkins’ 60th anniversary, and 10 years of the Samsung-HARMAN partnership.

Samsung Newsroom spoke with Dave Rogers, President of the Lifestyle Division, and Armin Prommersberger, Chief Technology Officer, both at HARMAN, about the values that have shaped the two audio brands, the evolution of the Samsung-HARMAN partnership, and what lies ahead.

A Legacy of Pioneering Spirit and Innovation

Q. What has allowed JBL and Bowers & Wilkins to remain relevant across generations?

Rogers: JBL has never assumed that what worked yesterday would be enough for tomorrow. The brand has expanded beyond cinemas and studios into festivals, cars, homes, headphones, and portable speakers.

Technology, listening habits, and culture have changed, but the reason people care about sound remains the same. Sound evokes emotion, creates memories, and brings people together.

The journey from the JBL 4310 studio monitor to the JBL L100 loudspeaker captures this well. The 4310 was developed for professionals whose work demanded critical listening. JBL then carried that professional audio DNA into the L100, bringing professional-grade sound into the home. The L100 went on to become the brand’s best-selling loudspeaker. More than a technological evolution, this transition reflected JBL’s ability to connect the people who shape culture with those who live it.

Bowers & Wilkins has followed a different path from JBL. Designed for accuracy, its 801 loudspeaker became a reference monitor for engineers at Abbey Road Studios, the recording studio that has worked with some of the world’s most celebrated artists, reflecting the brand’s commitment to acoustic precision and fidelity to the original performance.

Different personalities, but the same refusal to compromise on what matters.

Q. What is one core value of JBL and Bowers & Wilkins that should never change?

Rogers: Our obsession with quality and the experiences both brands deliver. Products and technology will change, but how we make people feel — that’s the standard.

Prommersberger: Curiosity. The moment an engineer says, “That’s good enough,” we have a problem. Fortunately, we have quite a few people at HARMAN who find “good enough” deeply irritating.

Bowers & Wilkins’ Nautilus loudspeaker is a great example. The brand had already made significant progress in reducing unwanted vibration with its Matrix cabinet technology, but John Bowers and his research team questioned whether the cabinet itself was part of the problem. That question led to five years of research and ultimately to the development of Nautilus, featuring a tapered-tube design to absorb unwanted sound from the back of the drive units.

Good engineering is not only about solving problems. Sometimes, it is about becoming uncomfortable with the solutions that have already made you successful.

Q. And what must continue to change?

Prommersberger: Technology. People’s expectations don’t stand still, and we’re moving toward experiences that understand context, adapt intelligently, and become more personal.

Today, we still do a lot of work for our devices, choosing modes, opening apps, and adjusting settings. With AI and greater connectivity, technology can better understand us and adapt more naturally to our needs.

The breakthrough will not be that our devices can do more. It will be that we have to manage them less.

Complementary Strengths, Shared Ambition

Q. What have Samsung and HARMAN achieved and learned over 10 years of partnership?

Rogers: One of the earliest examples was bringing HARMAN’s audio expertise into the Galaxy experience through AKG, a HARMAN company. We combined our knowledge of sound with Samsung’s capabilities in mobile technology, design, and scale to enhance products people already use every day.

We then applied this approach more broadly through the Automotive Digital Cockpit, combining Samsung’s strengths in displays and connected ecosystems with HARMAN’s automotive and in-cabin expertise. The ambition was no longer simply to bring better technology into cars but to see them as part of people’s connected lives.

We’ve learned how to turn our differences into strengths.

Throughout our journey together, we’ve also learned to think bigger and faster. Samsung has an extraordinary ability to turn ideas into technology that touches people’s lives on an enormous scale. That mindset challenges us — in a good way.

The Future of Sound That Moves People

Q. Samsung and HARMAN share a vision for connected experiences. What could that look like throughout someone’s day?

Prommersberger: Imagine a typical day. You wake up, and your Galaxy devices are ready to help you start the day. When you leave home and get into your car, the vehicle can adapt to your journey and the preferences you’ve chosen to share.

Your audio experience continues naturally. Information is prioritised based on the situation while you’re driving, and the cabin adjusts to the people inside. On the way home, your car and home can work together to make the transition feel almost seamless.

A truly connected day should have fewer seams in it. Users shouldn’t have to think about which app to open or which setting to change. They should simply feel that technology understands the flow of their day and gets out of the way.

Q. What excites you most about the next 10 years?

Prommersberger: I think technology is going to understand us much better, our environment, preferences, activities, and needs. That creates new possibilities for sound, mobility, and connected experiences.

Technology should become more intelligent so the experience can become more human. If we get that right, people won’t notice the complexity underneath. They’ll simply feel the difference.

Rogers: Eighty years from now, people may not remember every technology we launched. But they’ll remember the experiences those technologies made possible, the concert they felt part of, the song they couldn’t stop playing, the drive they’ll never forget, and the people they shared those moments with. Technology changes quickly, but human emotion doesn’t. Our opportunity is to keep bringing those two things together.

Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services¹.

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalised product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro².

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026, visit Samsung.com/uk/offer/samsung-week.

1. Event pages and details vary by country. Personalised product recommendations are available only to customers who have consented to marketing and cookies. ︎
2. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro ︎

Samsung Electronics today announced it has seen a significant sales increase for the new Galaxy Z8 Series of foldable phones in Europe, driven by exceptional demand for the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra.

The Galaxy Z Fold8 and Galaxy Z Fold8 Ultra together have seen a 45% increase in sales across Europe in the nine weeks following their launch on August 7, 2026, compared with Galaxy Z Fold7 sales a year ago¹.

The incredible success demonstrates the increasing consumer interest in the foldable form factors, including the new Galaxy Z Fold8. The Galaxy Z Fold8 brings a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. The new form factor has struck a chord with consumers across Europe.

The increased interest is evident by consumer search trends, which show a significant increase in Google searches for Samsung foldables. Across major European markets, there has been an over 260% increase in searches during September², with the largest increase during the week 6^th – 12^th September with a 460% increase³.

The new Galaxy Z8 Series, including the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8, brings users powerful next-generation Galaxy AI features designed to transform productivity, creativity, and communication on flexible screens:

• Now Brief⁴ helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge⁵ turns insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across 40+ supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.

For more information about the Galaxy Z8 series, visit https://www.samsung.com/uk/smartphones/galaxy-z/.

1. Comparison with sales of Galaxy Fold7 in equivalent weeks in 2025. ︎
2. Searches for Samsung foldables during September 2026 in Germany, UK, France, Spain, Portugal, Italy, Sweden, Denmark, Finland, Norway, Netherlands, Belgium, Austria, Switzerland, Poland, Hungary, Czech, Latvia, Estonia, Lithuania, Romania, Bulgaria, Croatia, Serbia, Slovenia, North Macedonia, Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Greece, Ukraine. Increase September 2026 vs. August 2026.  ︎
3. Searches for Samsung foldables during September 2026 in Germany, UK, France, Spain, Portugal, Italy, Sweden, Denmark, Finland, Norway, Netherlands, Belgium, Austria, Switzerland, Poland, Hungary, Czech, Latvia, Estonia, Lithuania, Romania, Bulgaria, Croatia, Serbia, Slovenia, North Macedonia, Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Greece, Ukraine. Increase during 6-12th September 2026 vs. 30th August – 5th September 2026. ︎
4. Samsung account login and network connection required. ︎
5. Samsung account login required. Supported apps only. Accuracy of results is not guaranteed. ︎