Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalised solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,^[1] available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalised meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager^[2] in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief^[3] is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care^[4] on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.^[5]

These videos are being showcased on Samsung digital channels and screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London.

[1] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.

[3] Available on Galaxy S26 series or later smartphones.

[4] The Pet Care service must be activated in the SmartThings app, and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target.

[5] Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

Samsung Electronics Co., Ltd. today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals^[1] — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness^[1] — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO2 max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index^[2] now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time.

Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being.

These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

[2] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

It’s every traveller’s worst nightmare and yet such accidents are more common than you think. According to Samsung Care+ ^[1] data, claims submitted in July and August were 30% higher than the annual average ^[2]. With your phones holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-nightmare.

▲ A damaged smartphone can be a holiday headache.

That is, unless you have Samsung Care+. Here’s how the comprehensive service helps keep your device protected, giving you peace of mind throughout your summer travels.

Reliable Support Across Major Destinations

First things first, there’s no need to panic. Samsung Care+ offers comprehensive coverage both at home and abroad^[3] through a network of Samsung-authorised service centers across major cities worldwide. Whether you’re in London, Seoul, Los Angeles, or Barcelona, your protection travels with you.

▲ Samsung Care+ customers get support through nearby Samsung-authorised service centers both at home and abroad.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. Samsung Care+ streamlined claims process is designed to get you back on track fast.

• Streamlined Claiming: Complete a claim online in just a few minutes with our easy-to-follow process (or by phone if you prefer).
• Walk-in Repair: Select your preferred repair location and then drop your device in for repair.

Within minutes of arriving, the team will have your repair underway, getting your holiday plans back on track.

Professional Service by Certified Technicians

Samsung-certified technicians know Samsung Galaxy devices better than anyone. They’ll repair your device using Samsung genuine parts, and make sure it’s in great working condition.

▲ All repairs are handled by Samsung certified experts using original parts.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ gives you complete peace of mind throughout your trip so you can focus on creating lasting memories.

▲ Samsung Care+’s comprehensive coverage offers peace of mind for Galaxy users.

[1]Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply

[2]Based on Samsung Care+ claims submitted in 2025

[3]When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

Samsung offers a range of features designed to make switching simple whether you’re exploring Galaxy for the first time, setting up your new device, or just starting to use it day to day.

Try Galaxy – Test the Galaxy Experience Before You Switch

If you’re curious to see what Galaxy is all about, you can start by trying it on the device already in your hand. Try Galaxy^[1] lets you preview the latest One UI^[2] experience on your current phone. It simulates key features, so you can explore how Galaxy works before making the switch. You can get a feel for what it’s like to navigate, customise, and use a Galaxy device at your own pace.

Smart Switch – Bring Everything You Need with You

There’s nothing more frustrating than powering up your new phone only to realise you can’t find what you need. Smart Switch^[3] helps you move your contacts, photos, messages, apps, calendars, settings, and more from your old phone to your new Galaxy device.^[4] The improved experience is now faster. It walks you through everything step by step and you have the option to transfer wirelessly,^[5] with a cable, or from a cloud backup. That means you aren’t starting from scratch with your new phone, it’s already set up with the things you rely on, so you can pick up right where you left off.

Quick Share – Share Easily Across Devices

Need to send a file or photo to friends using different devices? Once you’re up and running with Galaxy you can take advantage of Quick Share, Samsung’s built-in file sharing feature that lets you send photos, videos, and other files seamlessly between Galaxy phones, tablets, and PCs. Plus, share files in full quality using nearby sharing, links, or QR codes across devices and ecosystems.

Quick Share also recognises nearby Apple devices, making it AirDrop capable,^[6] for a more seamless photo, video, and file transfer experience. That means you don’t have to think about who you’re sharing with — it just works.

Switching Made Easy

With the ability to test fan favorite features with Try Galaxy before you buy, keep the information that matters to you, and stay connected across ecosystems, the entire Galaxy onboarding experience is designed to be straightforward, so you don’t miss a beat.

Ready to explore something new? Discover the latest from Galaxy, including the new Galaxy S26 series, and see how easy it can be to make the switch at Samsung.com.

[1] Try Galaxy is available on supported Android OS smartphones with the latest version of Samsung Internet or Chrome browser, and iPhone 8 and above with the latest version of Safari or Chrome browser. iPhone and Safari are trademarks of Apple Inc.

[2] Phone features may differ depending on model. Network connection my effect experience. Try Galaxy is a simulation of Samsung’s One UI. Actual UX/UI on Samsung devices may differ. You are not accessing actual apps on your device’s functions or hardware when running this app.

[3] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method.

[4] Wired transfers from iOS require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Transfers can be completed without a cable through a wireless connection or iCloud. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have iOS 12 or later. iCloud transfers require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. For wireless transfers, download Smart Switch for iOS from the App Store on your iPhone or iPad. Data, content and apps available for transfer may vary by transmission method. Contacts, gallery, videos, calendars and reminders can be transferred wirelessly from an iOS device.

[5] It is recommended to use a wired connection when transferring diverse sets of data at once.

[6] Quick Share available between select Galaxy devices and compatible Apple devices, subject to change without notice, and provided by Google. Quick Share available between Galaxy smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Bluetooth connection. AirDrop® is a registered trademark of Apple Inc.

Samsung Electronics Co., Ltd. a global leader in advanced memory technology, announced that it has begun shipping the industry’s first 12-layer HBM4E samples to major global customers, further strengthening its leadership in the next-generation HBM market.

Following the industry’s first mass production and commercial shipment of its industry-leading HBM4 earlier this year, Samsung now extends its HBM roadmap with the introduction of HBM4E samples, addressing the rapidly evolving demands of AI computing and hyperscale infrastructure.

“Following the successful mass production of HBM4, Samsung has once again demonstrated its distinct technological edge with HBM4E,” said Sang Joon Hwang, Executive Vice President and Head of Memory Development at Samsung Electronics. “Through our advanced manufacturing capabilities and preemptive infrastructure investments, we will continue to drive the growth of the global AI memory market.”

Samsung’s HBM4E delivers a stable pin speed of 14 gigabits-per-second (Gbps), with performance scalable up to 16Gbps to support increasingly intensive data processing requirements. This represents more than a 20% increase over its HBM4, while delivering memory bandwidth of up to 3.6 terabytes-per-second (TB/s) per stack, helping maximise computing performance for large language models (LLMs) and next-generation AI systems.

Samsung’s 12-layer HBM4E is offered in a 48-gigabyte (GB) capacity, representing more than a 30% increase over the previous generation, with plans to expand the lineup to include 32GB (8-layer) and 64GB (16-layer) configurations in accordance with customer requirements.

The HBM4E sets itself apart by taking full advantage of Samsung’s comprehensive semiconductor capabilities and leveraging the same leading-edge technologies refined through the company’s HBM4 production experience. This includes the industry’s most advanced 6th-generation 10-nanometer (nm)-class DRAM process (1c) and Samsung Foundry’s 4nm logic base die, allowing the HBM4E to secure enhanced process stability and manufacturability.

Design and process optimisation across both memory and logic architectures of Samsung’s HBM4E also improves performance, power efficiency and yield.

In particular, advanced low-power design technologies and optimised packaging structures improved energy efficiency by 16% and thermal resistance characteristics by more than 14% compared to the previous generation. These enhancements also enable more effective heat dissipation, allowing prolonged reliability and lower energy consumption in next-generation data centers with intensive workloads.

Samsung plans to begin mass production for HBM4E aligned with customer schedules, following initial sample shipments and optimisation.

Feedback from global customers on Samsung’s HBM4, introduced in February, have been highly positive, especially for its performance and energy efficiency. The HBM4 was the first in the industry to enter mass production and has successfully set the bar for the industry with speeds of 11.7Gbps in its system in package (SiP) tests.

As stable supply of Samsung’s HBM4 continues to grow, the company’s latest HBM4E using the same combination of core and base die is anticipated to enter mass production to further accelerate innovation in next-generation AI systems. With its comprehensive portfolio spanning memory, foundry, logic design and advanced packaging, Samsung will continue to ensure a stable semiconductor supply for the booming AI market.

Samsung Electronics will showcase its vision for AI-powered Connected Care at VivaTech 2026, running June 17-20 at Paris Expo Porte de Versailles.

Under the theme “Open Invitation to Healthier Tomorrow,” the company will demonstrate how intelligent, connected experiences can support more proactive and preventive approaches to wellness.

Celebrating its 10th edition this year, VivaTech is Europe’s largest startup and tech event dedicated to spotlighting innovative solutions and addressing social challenges. This year’s exhibition is expected to bring together more than 4,000 companies— from established global tech firms to emerging startups — to foster partnerships, investment and collaboration.

Organised around the theme “Artificial Intelligence: Impact, Not Illusion,” VivaTech 2026 will examine the industry’s transition into the full-fledged AI era. Global companies are set to present AI solutions across eight sub-themes: Productivity Reimagined; Sovereignty & Ethics; Energy, GreenTech & Mobility; Cybersecurity & Defense; Health & Longevity; Risk, Build, Scale; Creative Industries; and Tech Beyond the Obvious.

Through open innovation, Samsung has worked to integrate AI seamlessly into customers’ daily lives. Participation in VivaTech reflects its commitment to build a broader ecosystem that spans industry leaders and startups alike. With wellness and long-term vitality growing in strategic importance, Samsung and its partners will present a range of services and solutions, including integrated health management through Samsung Health, as well as innovations in longevity and pet care.

Attendees will also get a glimpse of health capabilities expected to roll out across Samsung’s connected ecosystem of mobile phones, wearables and services.

On June 19, Samsung will take part in a panel discussion exploring the future of AI-driven health experiences and the role of connected ecosystems in enabling personalised wellness at scale.

Together with its partners, Samsung will arrive at VivaTech 2026 with a shared aspiration: Inspiring a Healthier Tomorrow.

The visit marked the latest milestone for Generation17, an initiative established in 2020 between Samsung and the United Nations Development Programme (UNDP) to equip young changemakers with the technology, mentorship, and networking opportunities to amplify their stories and solutions.

Generation17 members gather at Samsung Digital City.

Galaxy Tech Driving Real-World Impact

At Samsung Digital City in Suwon, conversations highlighted how tools such as the Samsung Global Goals app and AI can turn innovative ideas into scalable, real-world impact. Held alongside personal mentoring sessions, these discussions deepened participants’ understanding of Samsung’s sustainability commitments, expanded their networks and reinforced their pride in the Generation17 community.

The weeklong program featured a dynamic mix of interactive sessions on topics including Galaxy for the Planet, Samsung’s brand philosophy and the future of AI. Throughout the sessions, the Young Leaders engaged directly with senior leadership on how technology can shape a more sustainable future.

The Young Leaders also participated in a Samsung Global Goals app workshop. This was designed as a collaborative, workshop-style session to explore how the Samsung Global Goals app can better support awareness, engagement, and impact, while allowing members to contribute ideas for its future development.

Generation17 members collaborating at the Samsung Global Goals app workshop.

These experiences fostered meaningful connections across the broader Samsung ecosystem and reinforced the collective impact and potential of the Generation17 community.

“I see technology as a tool. Its possibilities are endless,” said Generation17 member Efe Johnson. “It can help amplify impact, connection, and accessibility. I’ve already seen its importance in my work so far, and as I transition more fully into advocacy, I know technology will continue playing a major role in storytelling, community building, education, and reaching people across borders.”

Fellow Generation17 member José Francisco Ochoa added, “The tour gave me a deeper understanding of Samsung’s vision for innovation, sustainability, and social impact. It allowed me to see not only what Samsung creates, but also the values, people, culture, and long-term thinking behind the company.”

Hands-On Collaboration With the UNDP

In partnership with the UNDP, the Young Leaders also had the opportunity to join local innovators, entrepreneurs and students for a youth engagement session and mini-innovation sprint. The hands-on session focused on finding tech-enabled solutions to challenges related to digital inclusion, sustainability and equity.

Throughout the exercise, the Generation17 members shared perspectives on how cross-sector partnerships can help amplify youth-led innovation and drive meaningful change.

“It’s imperative to understand multiple perspectives since it makes it harder to then play the blame game,” said Generation17 member Soumya Dabriwal. “Samsung and UNDP coming together is one of the most unique cross sectoral partnerships that I have come across and it gives me a lot of hope and inspiration.”

The Generation17 team at the mini-innovation sprint co-hosted by UNDP.

Cultural Immersion and Reflection

The Young Leaders wrapped up the week in Seoul, enjoying a range of cultural experiences including a visit to Gyeongbokgung Palace where they tried on traditional Korean clothing.

Marking the one-year anniversary of the fifth cohort of the Young Leaders, the trip provided opportunities for new connections, shared learning and conversations on the future of the Generation17 community.

“Representing Generation17 in a global setting like this means a lot to me because I am not only representing myself and my own work, but also the impact created within my community and the challenges that many young people face,” explained Generation17 member Rahaf Abu Mayyaleh.

“It is an opportunity to share our stories, ideas and solutions on a global platform while expanding the reach and influence of the work we are doing. It also gives me the chance to inspire others, connect with different experiences and perspectives, and show how youth led initiatives can create meaningful change toward achieving the Sustainable Development Goals.”

Learn more about Generation17 here: https://www.undp.org/generation17

Samsung, the leading global consumer electronics brand, is supporting Soccer Aid for UNICEF’s 2026 campaign which brings together the biggest celebrities and football legends, pitting an England XI against a World XI, to raise funds for children worldwide in support of UNICEF.

With Soccer Aid for UNICEF helping kick off an amazing summer of sport, and watched by millions on TVs nationwide, Samsung will showcase how sport and entertainment is best experienced as the Official Screen Partner, with its market-leading TVs integrated throughout the campaign.

Samsung and Soccer Aid for UNICEF will collaborate on a range of exciting activations, including at Soccer Aid’s celebrity-packed training week, and around matchday on May 31.

Soccer Aid for UNICEF will also be utilising Samsung’s unique TV feature, AI upscaling^[1] . This will upgrade match footage clips from the very first Soccer Aid game in 2006, so fans can rewatch memorable moments from icons such as Diego Maradona, in detail never seen before.

Some of the stellar names who will feature at London Stadium for the 60,000-strong Soccer Aid for UNICEF crowd include: Soccer Aid founder Robbie Williams (with a special one-off performance during an extended half-time interval), Tom Hiddleston, Wayne Rooney, Damson Idris, Owen Cooper, GK Barry, Usain Bolt, Angry Ginge, Jordan North, Joe Marler, Olly Murs, Paddy McGuinness, Tom Grennan, Richard Gadd, Maisie Adam, and Gladiator Nitro.

Theo Walcott and Soccer Aid’s all-time leading goalscorer Jermain Defoe will lead the frontline for the England team against a glittering World XI side boasting multiple trophy winner Jordi Alba and the sublime Dimitar Berbatov.

Zeena Hill, Senior Marketing Director at Samsung UK, said:

“It’s a privilege to be part of Soccer Aid for UNICEF. Supporting such a brilliant global cause that’s making a difference to children’s lives across the world.

“With our cutting-edge TV technology, we’re redefining the way families experience the excitement of sport and entertainment. By watching it on a Samsung TV viewers can see every moment in breathtaking clarity, transforming living rooms across the UK into front row seats. From the players’ skills to the celebrities’ fun antics, we’re ensuring everyone can feel the magic of matchday.”

The partnership will see Samsung feature prominently throughout the campaign, with a range of Samsung TV and audio products supporting the squads’ training week and matchday activity. All creating engaging social-first content with Soccer Aid’s roster of iconic sporting stars and celebrity talent.

Tom Peacock, Head of Partnership Generation, Soccer Aid Productions, said:

“The world’s biggest charity football game deserves the best quality TV partner. As we celebrate the 20^th anniversary of Soccer Aid for UNICEF, it’s the perfect stage to bring together sport, entertainment and technology by welcoming Samsung who are marking two decades as the world’s leading TV brand.

“Soccer Aid continues to be a must-watch campaign at the heart of the sporting and cultural calendar in the UK, and therefore we are excited to have Samsung as a key partner as we build towards another unforgettable occasion at London Stadium.”

Created in 2006, Soccer Aid is the world’s biggest charity football match. This is the 20th anniversary of the event, which has raised over £121 million to help give children all over the world a childhood full of play. Soccer Aid for UNICEF raised more than £15million last year.

Tickets for the game are on sale now via www.socceraid.org.uk/tickets

[1] AI upscaling feature only available on certain Samsung TV models

As GLP-1 medications become widely adopted for weight management and chronic disease treatment, tracking changes in muscle mass and physical activity alongside weight loss has emerged as a key medical focus. This research will delve into the feasibility of managing muscle loss for GLP-1 patients by utilising biometric data including body composition, activity levels and heart rate provided by Galaxy Watch and Samsung Health.

Samsung and MGH have continuously collaborated on digital health research utilising both Galaxy Watch and Samsung Health, including studies on Advanced Glycation End Products (AGEs). The MGH Diabetes Research Center, which specialises in research on diabetes and GLP-1 obesity treatment, initiated the joint study with Samsung after recognising the potential for wearables to monitor body composition.

This study will also utilise Galaxy Watch8, powered by Samsung’s groundbreaking BioActive Sensor,^[2] which helps provide advanced predictive and preventative wellness through more accurate health measurements.

Under the leadership of Dr. Melissa Putman, the study will enroll 100 adults beginning treatment with weight-loss medications into two groups. The intervention group will use Galaxy Watch to monitor their body composition via Bioelectrical Impedance Analysis (BIA), track physical activity and receive personalised exercise guides. Their progress will be compared to the other group, which will receive the standard guidance and care typically given to patients starting GLP-1RA therapy.

To evaluate the study’s progress, researchers will use clinical-grade DXA scans^[3] — the gold standard for body composition analysis — to track physiological changes in both groups. These data will help determine whether the insights and tailored guidance provided by Galaxy Watch8 can effectively support participants in building healthier daily habits, which may in turn contribute to better health outcomes particularly in preserving muscle mass.

“Many GLP-1 patients struggle with muscle mass loss, a common side effect that can cause an increased risk of cardiovascular disease and a drop in basal metabolic rate, which can lead to future weight regain,” said Dr. Putman, Director of the MGH Diabetes Research Center. “We’re interested in exploring how continuous data from a wearable device can provide invaluable insights into a patient’s activity levels, heart rate and body composition, giving clinicians a more holistic view of treatment impact and allowing for more timely, data-driven adjustments to their care plan.”

“This collaboration with MGH focuses on addressing real-world health challenges that patients face during GLP-1RA therapy, specifically managing muscle loss and building healthy habits,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Ultimately, this study highlights Samsung’s ongoing commitment to delivering comprehensive and proactive health management solutions through the advanced capabilities of Galaxy Watch.”

Samsung remains committed to researching how Galaxy Watch can support patients in managing their daily physical health. By fostering sustainable wellness habits, the company aims to help patients achieve better clinical outcomes and long-term vitality.

Samsung continues to expand its partnerships with leading medical institutions to advance wearable health monitoring capabilities and broaden the digital health ecosystem. Recently, Samsung demonstrated the potential for early vasovagal syncope (VVS) detection using Galaxy Watch in a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea, and also collaborated with Stanford Medicine to further advance Galaxy Watch’s Sleep Apnoea feature.

[1] Glucagon-Like Peptide-1 (GLP-1) is a hormone secreted by the intestines after eating that regulates blood sugar levels and suppresses appetite. While GLP-1 weight-loss medications that mimic this hormone are gaining significant popularity globally, they can be accompanied by side effects such as gastrointestinal disorders, muscle mass loss, and potential weight regain upon discontinuation.

[2] The BioActive Sensor is a technology that integrates three sensors into a single chipset: an optical heart rate sensor (PPG), an electrical heart rate sensor (ECG), and a bioelectrical impedance analysis sensor (BIA). This sensor has been featured in Galaxy Watch devices since the release of Galaxy Watch4 in 2021, allowing users to measure and monitor various health indicators, such as body composition, heart rate, blood pressure, and ECG tracking.

[3] DXA (Dual-Energy X-ray Absorptiometry) scan: A specialized medical imaging technology that uses low-dose X-rays to precisely measure body composition, including body fat, lean muscle mass, and bone density. Universally recognized as the “gold standard” for body composition analysis, it is widely utilized in clinical research to accurately evaluate physiological changes.

From adopting micro-size RGB (red, green, and blue) LEDs as a backlight unit to pursuing enhanced colour expression and integrating AI technology for ultra-large displays, the development of the Micro RGB TV was a continuous series of firsts — with virtually no reference points to guide the process.

Samsung Newsroom spoke with Insang Hwang of the Visual Display (VD) Business Division’s Product Planning Group to learn more about how this new category of the Micro RGB TV was developed.

Micro RGB TV recognised for its technological excellence in the global market

Creating a New Category with No Reference

The Micro RGB TV began as a project to create an entirely new category in the TV market. Hwang recalled, “Because the mission was to create a category that didn’t previously exist, every department — from development to sales and marketing — had to work together with a shared sense of urgency and responsibility.”

One of the biggest challenges was the absence of any reference point. The team had to develop new technologies and products from scratch while simultaneously defining the value they could deliver to consumers. “We went beyond simply applying RGB light sources,” he said. “We developed a proprietary concept called ‘Micro RGB,’ which miniaturized even the backlight unit itself to the micro level.”

Pursuing 100% BT.2020 — The “Ultimate Colour Gamut”

At the core of the Micro RGB TV is its colour reproduction. By applying RGB LEDs as the backlight unit, the display achieves wide and highly accurate colour reproduction.

“Although the Micro RGB TV started with the goal of delivering richer colour reproduction, there was no clearly defined industry standard at the time,” Hwang said. “We felt a strong sense of responsibility, believing that the conditions we set could become the new standard for the market. That’s why we set the ambitious goal of achieving ‘100% BT.2020’ — the ultra-high-definition colour standard defined by the International Telecommunication Union (ITU) and often referred to as the ‘ultimate colour gamut.’”

Micro RGB TV achieves 100% BT.2020 — the “ultimate colour gamut” — setting a new standard in the TV market.

Achieving 100% BT.2020 means that a level of colour reproduction once limited to professional monitors can now be experienced on TVs — one of the most widely used displays in everyday home environments. It also marks a significant advancement in the technical standards of the display industry.

The journey, however, was far from easy. “In the early stages of development, we struggled to reach the target values,” Hwang recalled. “However, through persistent efforts to achieve perfect colour reproduction, the development team was ultimately able to meet its goal.” He added, “It wasn’t just about developing new technology. We also worked to establish measurable standards to validate its performance.”

Bringing Cutting-Edge Technology into Everyday Viewing

For product planners, the top priority is to convert advanced technology into an experience that users can easily perceive in everyday life. “We continuously thought about how to translate Micro RGB’s powerful hardware performance into a practical viewing experience,” Hwang said. “We focused on making its key strength — colour — something users can feel naturally in everyday content while delivering an immersive viewing experience.”

“While Micro RGB achieves one of the highest colour gamuts available in TVs today, only a limited amount of content fully utilises it,” he noted. “So we enhanced software capabilities to ensure users can experience the difference across a wider range of content — from HDR content to everyday content such as OTT streaming and sports.”

One of the key features is Micro RGB Colour Booster Pro. Hwang explained, “Leveraging a high-performance neural processing unit (NPU), AI analyses content in real time to enhance colour expression with precision. This allows users to enjoy Micro RGB’s vivid colour performance not only in HDR content but also in everyday viewing.”

Hwang explained that Micro RGB Colour Booster Pro enhances colour for a richer and more vivid viewing experience.

He added, “For example, in soccer — one of the sports most frequently watched on TVs — the newly introduced AI Soccer Mode Pro automatically detects the content and enhances colours such as the grass and team uniforms. With the global football season kicking off in June, it’s a feature worth noting for those seeking a more immersive viewing experience.”

In addition, the TV incorporates a Glare Free^[1] feature designed for real-world viewing environments. “We applied glare free technology so users can consistently enjoy Micro RGB’s exceptional colour performance regardless of lighting conditions,” Hwang explained. “Whether in a dark room or a brightly lit space, viewers can stay fully immersed without reflections interfering with the screen.”

Scaling Immersion with a 130-Inch Display

The newly introduced 130-inch ultra-large model delivers an overwhelming sense of immersion, as if the entire wall comes to life. As screen size increases, maintaining image detail becomes increasingly critical.

Hwang said, “We equipped the TV with Supersize Picture Enhancer, an AI-powered picture quality technology optimised for ultra-large displays. Thanks to this, viewers can enjoy Micro RGB’s rich colours and sharp image quality without distortion or pixelation.”

The sound experience and design were also significantly enhanced. “With a 160W 10.4.2-channel speaker system, the TV delivers immersive sound that fills the entire space without the need for external speakers,” he added.

Micro RGB TV features a wall-mount design that integrates seamlessly with the space, enhancing immersion.

The Micro RGB TV’s signature wall-mount design further reinforces immersion by blending the display seamlessly into its surroundings. “We developed a proprietary pocket structure and wall-mount bracket^[2] so the TV can sit flush against the wall with virtually no gap,” Hwang explained. “We focused on delivering an optimised viewing experience for ultra-large screens across picture quality, sound, and design.”

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement — it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

“Samsung TVs are evolving into screens that seamlessly integrate into users’ lifestyles and living spaces, understanding their preferences through data and enabling interactions,” Hwang said. “They will go beyond content consumption to become powerful platforms that connect limitless experiences and services.”

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

[1]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[2]Applicable to 85-, 75- and 65-inch models only