▲ (From left) Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra

Pre-order is coming to an end! With Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9 going on sale this Friday Aug. 7, customers have just three days left to pre-order Samsung’s latest Galaxy devices.

The new Galaxy range combines Samsung’s most advanced Galaxy AI experiences with redesigned hardware across foldables and wearables, offering customers more choice than ever whether they’re looking for ultimate productivity, pocketable creativity or personalised health insights.

Customers can benefit from a range of offers including Samsung’s Trade-In Price Promise, promotional offers, and for a limited time during the pre-order period, PayPal savings.

It’s also now easier than ever to switch to Galaxy. From your favourite apps to years of group chats and photos, Smart Switch moves it all over smoothly to Galaxy, no cables or additional apps needed^[1]

Z Fold Series Promotional Offers:

Already receiving five-star reviews in UK media for its refined design, the Samsung Galaxy Z Fold8 is compact and versatile, making it the ideal device for consuming all kinds of content. Combining long-lasting performance, camera capabilities and long-lasting battery, the Galaxy Z Fold8 Ultra is the slimmest Z Fold design yet, pushing the standard for productivity on the go.

• Customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 off the Galaxy Z Fold8 of Z Fold8 Ultra when trading in a selected smartphone plus an extra £100 off with code Z8^[2]
• Pre-order now and get £100 off when you checkout with PayPal^[3]
• Get 6 months of Google AI Pro (worth £113)^[4]

Galaxy Z Flip8 – Samsung’s thinnest and lightest Flip yet, designed to be pocket-friendly with a compact yet powerful screen brings the power of Galaxy AI closer to everyday moments.

• Customers can currently get £100 – £553 off with trade in, plus an extra £100 off with code Z8^[5]
• Pre-order now and get £50 off when you checkout with PayPal^[6]
• Get 6 months of Google AI Pro (worth £113)^[7]

Watch Ultra2 and Watch9 Promotional Offers:

Recognised with 5-star reviews amongst UK tech reviewers, the Samsung Galaxy Watch Ultra2 is designed for adventure without limits, combining top-tier performance with exceptional durability, whilst the Galaxy Watch9 is your daily health companion, providing personalised wellness guidance in a slimmer, more comfortable design.

• Customers can currently get £27 – £132 off your Galaxy Watch Ultra2 when you trade in your smartwatch, plus an extra £30 off with code W9^[8]
• Pre-order the Watch Ultra2 now and get £50 off when you checkout with PayPal^[9]
• Customers can currently get £27 – £132 off Galaxy Watch9 with trade in, plus extra £15 off with code W9^[10]
• Pre-order now and get£30 off Galaxy Watch9 when you checkout with PayPal^[11]

All devices are supported by Samsung’s Trade in Price Promise, meaning if you’ve found a better trade-in price for your Galaxy smartphone from a selected retailer within 3 days, we’ll refund the difference^[12]

For more information about the new Galaxy Z series, please visit: Samsung Global Newsroom or Samsung.com.

[1] Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the second device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and One UI 9 or later, and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier

[2] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[3] Purchase from Samsung.com by 06.08.26. Only redeemable for a £100 discount when purchasing Galaxy Z Fold8 Ultra or Z Fold8. One ¹ redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[4] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[5] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £553 value based on Galaxy S25 Ultra 512GB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[6] Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Z Flip8. One (1) redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[7] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro 

[8] Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. *£27 value based on any Approach Garmin Smartwatch. £132 value based on any Samsung Galaxy Watch Ultra. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Limited to one Trade In Watch per transaction. Charges apply if you don’t send us your Trade In device. T&Cs apply. **Apply code at checkout when trading in a selected smartwatch to redeem £30 discount

[9] Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Watch Ultra2. One (1) redemption per household; non-transferable. Samsung Student and Youth Store and Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[10] Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. *£27 value based on any Approach Garmin Smartwatch. £132 value based on any Samsung Galaxy Watch Ultra. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Limited to one Trade In Watch per transaction. Charges apply if you don’t send us your Trade In device. T&Cs apply. **Apply code at checkout when trading in a selected smartwatch to redeem £15 discount

[11] Purchase from Samsung.com by 06.08.26. Only redeemable for a £30 discount when purchasing Galaxy Watch9. One (1) redemption per household; non-transferable. Samsung Student and Youth Store and Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[12] Purchase from Samsung.com, Samsung Student and Youth Store, Samsung Enhanced Partnership Program or Samsung Experience Stores and trade in a Samsung Galaxy Smartphone or Watch for an instant discount between 22/07/26 and 22/10/26. Receive a higher quoted cash value for their trade in device from a selected retailer within 3 days of purchase and receive a cashback amount equal to the difference between Samsung’s trade in value and the higher cash value offered. Both Trade-In values must exclude any bonuses, enhancements or top-ups and be for the same condition which is not downgraded after inspection. Max 1 claim per individual and two per household. To register, claim and for full terms see https://samsungoffers.claims/tradeinpricepromise

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

▲Hubert Lee

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

▲ Product sketches and design elements on display illustrate the design process behind the new Galaxy Z series.

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognised that no single foldable can meet every need – one size does not fit all.

Some users prioritise productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimised the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimised for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry.

Q. How were these colors chosen for the new Galaxy Z series?

Each colour was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the centre of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations.

We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centred values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

Built on decades of expertise in mobile engineering, hardware design and product craftsmanship, intelligent eyewear combines true wearability with mobile AI experiences and seamless connectivity within the Galaxy ecosystem.

Samsung Newsroom spoke with James Choi, Executive Vice President and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics, to learn about the development of intelligent eyewear, the engineering behind its design and Samsung’s long-term vision for the AI glasses category.

Q.Why is Samsung introducing intelligent eyewear now and why does it believe AI glasses will become the next interface for mobile AI?

AI glasses will only become mainstream if people genuinely want to wear them every day. Achieving this level of wearability requires more than advanced AI — it also demands deep engineering expertise, mobile technologies and an understanding of how people use technology in their daily lives. Drawing on decades of mobile leadership, Samsung is well positioned to bring these elements together and help move the category forward.

AI glasses understand what users see, hear and experience around them and enable more natural, contextual and seamless interactions, bringing AI closer to the moments that matter in everyday life. Our goal is not to replace the mobile phone but to create AI glasses that help people use their phones less, while getting more value from the mobile experiences they rely on. Samsung is laying the foundation for this vision through the new intelligent eyewear, extending mobile AI beyond the screen.

Q. What are the biggest engineering priorities when developing AI glasses?

The journey began with Galaxy XR. Through our experience developing it, we learned how to design technology that people can comfortably wear on their faces. We applied those insights to intelligent eyewear, focusing every engineering decision on comfort, fit and everyday use.

Wearability isn’t simply a design challenge — it’s an engineering one. When it comes to eyewear, even a tenth of a millimeter matters. That is why we took a holistic approach, carefully considering weight, materials, thermal management and battery efficiency.

Designed to be slim and light, intelligent eyewear incorporates patented slim hinges, advanced thin-wall molding, lightweight materials and optimized hardware components. Its hinge structure prevents corrosion and withstands the demands of everyday wear, while the patented temple architecture improves structural rigidity. Thermal graphite material on the left side of the glasses also helps prevent heat generated by the AP (Application Processor) from transferring to the user’s face.

Because every face is different, we used computational design and worked closely with our eyewear partners to refine the fit across key contact points including the forehead, cheekbones and behind the ears. We also balanced the weight across both sides of the frame, so users can barely notice any difference.

Samsung has filed around 200 patent applications in this category, reflecting its long-term investment in intelligent eyewear. Ultimately, all that engineering is designed to disappear into the experience, making the glasses feel as natural as an ordinary pair.

▲Intelligent eyewear was introduced at Galaxy Unpacked July 2026.

Q. How did you ensure intelligent eyewear was resilient enough for everyday use?

Users expect Samsung-quality products, regardless of form factor. We applied the manufacturing expertise and rigorous verification standards developed over decades of Galaxy device innovation, while introducing additional testing tailored to intelligent eyewear.

Because it is worn directly on the face, intelligent eyewear had to meet the standards of both mobile devices and eyewear — and go beyond them. It underwent extensive durability, environmental and safety testing, including exposure to high temperatures, humidity, sunscreen, cosmetics and sweat, as well as folding and hinge expansion tests.

Despite the extensive engineering packed into its slim and lightweight design, intelligent eyewear delivers uncompromising performance, including strong battery life. Through hardware and software optimization, intelligent eyewear provides up to nine hours of active use on a single charge, even during demanding experiences such as Gemini and video recording. The charging case enables more than seven full recharges for extended multi-day use.^[2]

Q. Why do you see intelligent eyewear as a new entry point for mobile AI?

Intelligent eyewear introduces a more natural and intuitive way to experience mobile AI. Its ability to understand what users see, hear and experience around them enables more personalized, contextual support in the moment.

With a high-quality camera, microphones and speakers integrated into its frame, intelligent eyewear responds through natural conversation, while reducing the need for users to stop and reach for a phone.

From real-time guidance and live translation to line-of-sight capture and context-aware assistance, these experiences are designed to help users access mobile AI while staying present in what they are doing.^[3]

Q. How does intelligent eyewear fit within the broader Galaxy ecosystem?

Intelligent eyewear is designed to work as a companion device to Galaxy phones and other Galaxy wearables, extending mobile AI beyond the screen through more personalized experiences. Users can access apps and services they already rely on — from Samsung and Google apps to third-party content — through a natural, hands-free interface.

For example, they can start recording hands-free with intelligent eyewear, preview what they have captured on Now Bar and then access it in Galaxy Gallery on their phone.^[4] Through split computing, processing is distributed between intelligent eyewear and the connected Galaxy phone, helping optimize performance.

Intelligent eyewear also works with Galaxy Watch and Galaxy Buds. Users can manage the device directly from their wrist through the Galaxy Watch screen or with intuitive gestures.^[5] When Galaxy Buds are connected, they can switch audio without interrupting the experience.

Q. How did you integrate privacy and trust into the design of intelligent eyewear?

As AI becomes more personal and integrated into everyday life, trust becomes even more important. That’s why privacy was built into intelligent eyewear from the beginning, with safeguards designed to protect users and those around them.

A bystander-facing LED indicator and an inner LED clearly show when recording is active. Wear detection automatically disables recording when the glasses are removed, while a thwart detection feature disables recording if the external LED indicator is blocked.

Users can also manage privacy and personalization settings through connected Galaxy phones.  Their audio, video and screen-sharing data are not used to train AI models.

Samsung will continue to enhance its privacy features to give users greater transparency and control.

Q. What does intelligent eyewear represent for Samsung’s long-term vision?

Samsung has a long history of helping define new product categories — including foldables — and setting the standards consumers have come to expect from them. Intelligent eyewear is the next step in its vision to make AI more wearable, personal and seamlessly integrated into everyday life, but it is still only the beginning. With this first generation, Samsung aims to establish a new best-in-class benchmark for the emerging category and continue advancing it with each generation.

[1] Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.

[2] Battery life varies by network environment, features and apps used, device settings, the number of times charged, and many other factors.

[3] Feature availability may require a network connection, compatible Galaxy device or supported app. Translation and navigation-related experiences may vary by language, region, app, service provider and network environment. Contextual and history-based experiences may require user permission, supported apps and compatible services.

[4] Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements.

[5] Gesture interactions are only provided through Galaxy Watch9.

Samsung Art Store^[1] brings together everything from classical masterpieces to contemporary works from world-renowned museums, galleries, and artists, all on a single screen. It allows you to build a personal gallery tailored to your shifting tastes through monthly themed curations and collections from leading global art fairs.

So, which artistic movement best reflects your taste? Take a simple test below to discover your signature artistic style, and find the perfect Samsung Art Store collections to bring a fresh new atmosphere into your everyday space.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

From uneven roasts to the dread of cleaning day, the frustrations of the traditional oven are well documented. Samsung’s built-in oven with Dual Cook and self-cleaning technologies are built to change that.

Think about the last time a meal came together exactly as you’d planned; no unevenly cooked dishes, no sinking feeling when you open the oven door to clean it, no eye-watering energy bills at the end of the month. For many of us, those frustrations are just part of the routine.

Across Europe, 30%^[1] of consumers point to high energy consumption as a key pain point with their current oven, 22%^[2] highlight the difficulty of cleaning and 20%^[3] say uneven cooking remains an unresolved problem. These everyday complaints take the joy out of cooking. But a new generation of smarter built-in ovens could have the answer.

Two ovens in one without taking up extra space

Samsung’s built-in ovens seek to address these everyday kitchen issues. At the heart of Samsung’s built-in oven is Dual Cook^[4] — a technology that divides the oven interior into two independently controlled zones. That means you can roast vegetables at a high heat in the top section while gently baking a dessert below, simultaneously, without flavours mixing or timings clashing. No more staggering dishes or keeping one eye on the clock. Everything lands on the table at the same time.

It’s a feature that makes sense for chefs, bakers and homemakers alike. Across Europe, 78%^[5] of consumers say they’d pay more for an oven that offers a dual cooking system and 36%^[6] specifically value having enough capacity to comfortably support family meals. Samsung’s Dual Cook Technology delivers both, in a single built-in unit that fits the space you already have.

Cooking that actually distributes heat evenly

Uneven cooking is one of those frustrations that’s easy to dismiss until you’re cutting into a chicken that’s overdone on one side and underdone on the other. Samsung’s oven uses precise heat distribution technology to ensure consistent temperatures throughout the cavity, so your dishes come out exactly as they should, whether you’re roasting a tray of vegetables or a slow-cooked joint.

Self-cleaning that takes the worst job off your list

Nobody looks forward to cleaning the oven. Self-cleaning technologies^[7] available in Samsung ovens do it for you;

Pyrolytic cleaning uses high heat to break down grease and food residue into fine ash that simply wipes away.

Catalytic cleaning uses liners that work quietly in the background, absorbing splashes and drips as you cook, so there’s less to deal with afterwards and Hydrolytic cleaning takes the gentlest approach, using natural steam to loosen fat deposits without the heat or the wait.

What used to be an hour of scrubbing with harsh chemicals becomes a quick, effortless finish. For busy households, that’s not a small thing, it’s time back in your week.

Energy performance that works as hard as you do

With energy costs front of mind for households across the continent, Samsung’s built-in oven is engineered to minimise consumption without compromising on performance.

Dual Cook technology lets you use only the zone you need rather than heating the whole cavity, while the Dual Cook Flex door opens just the upper fifth of the oven so less heat escapes every time you check on a dish.

Together, these features save up to 25% energy and up to 22% of cooking time per meal^[8] — a difference that adds up meaningfully over time, on your bills and your environmental footprint.

Rethinking at-home cooking

A great oven shouldn’t just cook well. It should fit around the way you actually live. Samsung’s built-in oven answers the frustrations that matter most: dual cooking zones so everything lands on the table at once, self-cleaning that reclaims your weekend, even heat you can actually trust, and efficiency that shows up on your bills. That’s not a small thing. That’s just cooking, the way it should have always been.

[1] SmartLabX (External) | DA Purchase Journey| UK, Poland and Italy | April 2026

[2] SmartLabX (External) | DA Purchase Journey| UK, Poland and Italy | April 2026

[3] SmartLabX (External) | DA Purchase Journey| UK, Poland and Italy | April 2026

[4] Requires the Dual Cook Divider tray to be inserted. Insert the divider in level 3 to separate the cooking chamber in two zones. The oven senses the divider to initialise Dual Cooking. Some cooking functions where the whole cavity is required are not available with Dual Cooking. Maximum temperature difference is 70℃.

[5] SmartLabX (External) | DA Purchase Journey| UK, Poland and Italy | April 2026

[6] SmartLabX (External) | DA Purchase Journey| UK, Poland and Italy | April 2026

[7] Cleaning modes vary depending on the model you choose.

[8] Total energy consumption reduced 25.3% and the time cooked reduced 22.7% according to internal test results based on IEC- 60350 test protocol (small cakes, convection 155℃, compared to whole compartment). Actual savings will vary depending on the cooking item, use, and other factors. Tested on NV7B5675LAK model.

That’s a question many people still ask when they hear about smart home technology. Samsung’s SmartThings platform now connects millions of users around the world and supports products from thousands of partner brands. Yet for many people, the idea of a connected home can still feel a little abstract.

Maybe you’re not sure whether your devices are compatible. Maybe setting everything up sounds complicated. Or perhaps you’re wondering whether connecting your appliances will make any meaningful difference in everyday life.

The answer may be simpler than you think.

For many Samsung products, getting started begins with a QR code. If a Samsung appliance includes a SmartThings QR code, simply scan it and follow the on-screen instructions to quickly connect the product to the SmartThings ecosystem.^[1]

And once connected, a whole new side of the home opens up.

The Virtual Home: Try Before You Connect

For people who are still unsure whether a connected home is worth it, Samsung offers a way to experience SmartThings before setting up a single device.

The Virtual Home website is an interactive online experience that lets visitors explore a SmartThings-connected home without downloading an app or connecting any products. Accessible through web browsers, Virtual Home offers a glimpse into how SmartThings can help simplify daily life.

Upon entering Virtual Home, visitors are greeted by a SmartThings dashboard featuring Home, Devices, Life, and Routines tabs.

The Home screen provides an overview of a connected household. Users can check the status of devices connected to SmartThings throughout the home, from the air conditioner in the bedroom to the curtains in the living room. Then, 3D Map View allows users to navigate the virtual home and explore devices room by room.^[2]

It’s a simple way to understand not just what SmartThings is but what it feels like to use.

The Life tab is designed around these kinds of practical benefits. The tab provides easy access to features and services like Energy, and Pet Care. For example, right at the top is SmartThings Energy, which helps users monitor energy consumption across connected devices, providing visibility into power usage, estimated utility costs and savings generated through AI Energy Mode.

Sometimes, a connected home isn’t about controlling devices. It’s about staying connected to the people who matter most. Family Care in the Life tab, can help users keep an eye on loved ones from afar by using activity data from connected Samsung appliances and mobile devices.^[3]

Within Virtual Home, for example, users can see that “Mum” has started her day normally, while “Father-in-law” has not shown expected activity patterns. In this way, the feature can provide additional peace of mind and encourage users to check in when something seems unusual.

SmartThings: A Home That Helps Out Behind the Scenes

The real value of a connected home often comes from the small conveniences that add up throughout the day.

Imagine relaxing on the sofa on a warm afternoon. Sunlight is streaming through the windows and the room is beginning to heat up. You’d like to close the blinds or lower the air conditioner temperature, but you’re comfortable exactly where you are.

Instead of getting up, SmartThings lets you manage connected devices directly from your phone. With a few taps, the blinds can be adjusted and the room temperature can be changed without leaving your seat. These may seem like small moments, but they are exactly where connected experiences can make everyday living feel easier.

Connected convenience is just a QR code away

Smart home technology is often discussed in terms of ecosystems, connectivity and platforms. But for most people, the question is much simpler: Will it make my life easier?

SmartThings is built to answer that question with an emphatic “yes”, through practical user experiences that help save time, reduce everyday hassles, and provide greater visibility into the home.

Whether it’s adjusting the temperature from the sofa, checking in on a loved one, or monitoring energy use, the benefits become easier to understand once they’re experienced firsthand.

The washing machine still washes clothes. The dishwasher still cleans dishes. But now, SmartThings simply helps those appliances do more, and do it better. To get started simply scan the QR code on your device and away you go, so you spend less time managing your home and more time living in it.

[1]Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[2] A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.

[3]Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. Availability may vary depending on product, model and region.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

▲ Sunghoon Moon

Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

▲ Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.

Q. The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

▲ Flex Titanium technology makes the display thinner and more durable while reducing crease visibility.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

▲ Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

▲ Over the years, Samsung has transformed user insights into advancements for the Galaxy Z series.

Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.

▲ (From left) Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra

Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display

Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.

▲ Galaxy Z Fold8 Ultra features a remarkably thin profile when unfolded.

The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display^[1]. Measuring 4.1 millimetres thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.

The display has been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimised, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimise the display crease while enhancing durability^[2].

▲ Flex Titanium technology reduces crease visibility.

The expansive display also unlocks enhanced AI experiences.

Gemini Notebook streamlines the process of organising meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.

▲ Gemini Notebook

Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge^[3] to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.

▲ Now Nudge

Qualcomm Snapdragon® 8 Elite Gen 5^[4] for Galaxy and a 5,000mAh battery^[5] support Galaxy AI experiences and seamless multitasking on the expansive display.

Galaxy Z Fold8: A Foldable, Reimagined

Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimised for a wide range of content.

▲ Galaxy Z Fold8 features new display proportions across its 5.5-inch cover screen and a 7.6-inch main display.

Unfolding the device expands the display to a 4:3^[6] aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16^[7] aspect ratio also provides a familiar experience for browsing short-form content.

A 4,800mAh battery supports more than 26 hours of video playback^[8]. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet^[9] and remains comfortable to hold — even during extended viewing sessions.

Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.

Galaxy AI-powered My FanCam^[10] makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.

▲ My FanCam

The device also delivers a more advanced agentic AI experience.

For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.

▲ Agentic AI

Galaxy Z Flip8: More Without Unfolding

Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimetres thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.

▲ Galaxy Z Flip8 is comfortable to hold.

One of Galaxy Z Flip8’s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favourite features without unfolding the device.

Another highlight is Galaxy AI’s Now Brief^[11]. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates are organised into personalised cards, making it easy to stay on top of the day.

▲ Now Brief on FlexWindow

App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.

The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.

Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.

▲ Dual Recording

From AI-powered productivity on a large display to optimised content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[3] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Aspect ratios shown are approximate, based on representative model values.

[7] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[8] Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen.

[9] Compared to previous Galaxy Z Fold models.

[10] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[11] Samsung account login and network connection required.

Samsung Newsroom got an early look at the new wearables during Galaxy Unpacked 2026 — from Galaxy Watch Ultra2, built for precise workout tracking and structured training in demanding environments, to Galaxy Watch9, designed for everyday health management spanning sleep, cardiovascular health, exercise and recovery.

▲ (From left) Galaxy Watch Ultra2 and Galaxy Watch9

Galaxy Watch Ultra2: Adventure Without Limits

Combining top-tier performance with exceptional durability, Galaxy Watch Ultra2 is optimised for high-intensity sports and outdoor activities.

Galaxy Watch Ultra2 is the first Galaxy Watch powered by the Qualcomm Snapdragon® Wear Elite Platform,^[1] delivering fast performance and precise GPS tracking. Its 800mAh battery offers 35% more capacity than that of previous generations. The display reaches up to 5,000 nits of brightness — a first for a smartwatch — making on-screen information easy to read even under bright lighting^[2].

▲ Galaxy Watch Ultra2 is available in a 47-millimetre size.

Comfort has also improved. The cushion design seamlessly integrates the display, bezel and body. Despite its larger battery, the watch is 12% thinner than the previous generation thanks to component optimisation and an internal redesign. The band is 26% lighter with a new air pocket structure, providing a secure yet comfortable fit.

▲ A slim profile provides lasting comfort.

Trail Run^[3], a new feature exclusive to Galaxy Watch Ultra2, offers real-time insights including detailed elevation data, climbing progress and cumulative ascent and descent distance. With this information, users can gauge workout intensity and adjust their pace accordingly.

▲ Trail Run

Galaxy Watch Ultra2’s capabilities now extend beneath the surface. From the moment users enter the water, it automatically records depth, dive time and water temperature.

Backed by EN13319 certification for diving instruments, along with 10ATM water resistance and an IP69K rating for dust and water resistance, the device is engineered to support safe underwater activities^[4]. Furthermore, in collaboration with global diving equipment brand Mares, Galaxy Watch Ultra2 will support advanced diving features — including real-time ascent and descent rates as well as safety decompression time.^[5]

During workouts, users can take advantage of hydration guidance, newly added to Nutrition Alert^[6]. Based on sweat loss relative to body weight, it calculates recommended fluid intake in real time to help users stay hydrated during extended exercise sessions.

▲ Hydration guidance

Galaxy Watch9: A Companion for Everyday Health

Galaxy Watch9 is designed to be an everyday companion for continuous health management. Its slimmer body and band with a new air pocket structure fit comfortably and securely around the wrist, making it ideal for all-day wear — from workouts to sleep.

Powered by the Snapdragon Wear Elite platform, Galaxy Watch9 features a 390mAh battery^[7] with 20% more capacity than that of previous generations to support fast performance and consistent health monitoring throughout the day.

▲ (From left) Galaxy Watch9 comes in 40- and 44-millimetre sizes.

The Galaxy Watch series’ digital health experience is centred around the updated Samsung Health, an all-in-one health coach that brings together five core pillars — Activity, Mindfulness, Nutrition, Sleep and Vitals — in one place. By capturing signals from the body and presenting them at a glance, the app helps users stay ahead of their health.

▲ The five core pillars of Samsung Health

Key health metrics measured during sleep can be viewed at a glance in Vitals^[8]. Using heart rate, heart rate variability, respiratory rate, skin temperature, blood oxygen saturation, Galaxy Watch9 establishes a personalised baseline to help identify meaningful changes in health.

Heart Health Score^[9] provides an easy-to-understand snapshot of cardiovascular health by combining factors such as activity level, sleep, body composition and stress trends into a single score representing the user’s current condition.

Workout plans can also be tailored to fitness levels. Fitness Index^[10] uses body composition and workout history to assess whether a user’s current exercise volume is appropriate, helping set individualised goals. On days with more intensive workouts, Daily Cardio Load helps users assess training balance and determine how much recovery time they need.

▲ Heart Health Score

Galaxy Watch Ultra2 excels in high-intensity training, while Galaxy Watch9 supports everyday health management. Together with enhanced hardware and Samsung Health, the next-generation Galaxy Watch series delivers a smarter, more personalised health experience.

[1]Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[2]Refers to the localised peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature, and usage conditions.

[3]Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.

[4]According to the ISO22810 standard. The test was conducted in 5% salt water and 4ppm chlorine water. Galaxy Watch Ultra2 has obtained EN13319, for measuring water depth by the environmental pressure. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use.

[5]Available later this year with a separate app download required.

[6]To activate Nutrition Alert, users should go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.

[7]Based on the 40-millimeter Galaxy Watch9 model.

[8]Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required.

[9] Heart health tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder.

[10] To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.

Samsung Electronics Co., Ltd. has announced the launch of its new Bespoke AI Washer and Dryer lineup^[1], designed to meet growing consumer demand for appliances that can reduce everyday effort, help manage energy consumption and integrate seamlessly into connected homes^[2]. Combining enhanced AI features, an intuitive Smart Screen experience and SmartThings-enabled^[3] energy management, the lineup helps users manage laundry more conveniently and efficiently.

“As consumers increasingly seek appliances that adapt intelligently to their daily routines, Samsung continues to expand the role of AI across the home,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “In this respect, the new Bespoke AI Washer and Dryer lineup delivers a more personalized and convenient laundry experience.”

Enhanced AI Features Deliver Intelligent Fabric Care

The new Bespoke AI Washer and Dryer are equipped with Samsung’s latest AI-enhanced laundry cycles, designed to optimise performance across a wider range of fabric types for smaller loads and laundry conditions.

On washers, AI Wash+ expands fabric recognition capabilities to include outdoor and denim fabrics in addition to the previously supported fabric types^[4]. Using multiple sensors, the system detects the weight and five different fabric types, automatically dispenses an appropriate amount of water and detergent, then continuously monitors soil levels during the wash cycle. If needed, it can adjust detergent usage and washing time to help deliver thorough yet efficient cleaning performance.

On dryers, AI Dry+^[5] analyses the moisture level and drying temperature of a load while detecting four different fabric types.^[6] Based on these insights, it automatically adjusts the performance of the Inverter Compressor and Heat Exchanger to optimise drying conditions. By generating the appropriate amount of heat according to the weight and moisture content of each load, AI Dry+ helps reduce energy consumption and drying time by up to 20%^[7].

Smart Screen and Voice Control Simplify Everyday Laundry

The new lineup enhances everyday convenience with the Smart Screen^[8], a 7-inch LCD that serves as an intuitive control center for laundry. The display provides easy access to functions and settings through touchscreen controls, while also personalising the user experience by remembering usage habits, suggesting cycles^[9] and delivering timely information. After each cycle, users can access laundry reports through the SmartThings app^[10], including insights into energy and water consumption.

The lineup also features Samsung’s upgraded Bixby^[11] voice assistant, which enables users to manage laundry more easily through natural voice interactions. For example, users can ask Bixby to start a preferred cycle, add extra rinsing, check remaining wash time or explain information shown on the screen without touching the controls. Bixby can also provide spoken feedback on information displayed on the screen, making laundry management more accessible and intuitive.

Connected Experiences Support Smarter Energy Management

Through SmartThings, users can access a range of connected features designed to enhance convenience and support more efficient energy management.

As household energy costs remain a key concern for consumers, the new lineup supports AI Energy Mode^[12] in SmartThings Energy, which helps users monitor daily, weekly and monthly energy consumption while also providing estimated electricity costs. When compatible cycles are selected^[13], AI Energy Mode can reduce energy use by up to 70% by applying AI Ecobubble technology^[14] to wash at lower temperatures and extending cycle time as needed^[15]. For the dryer, AI Energy Mode helps reduce energy use by up to 20%^[16] through intelligent optimisation of the drying process.

Availability

The new Bespoke AI Washer delivers large-capacity performance in a 24-inch standard-depth design and is available in capacities ranging from 9kg to 11kg, while the matching-design dryer is available in 9kg. The new Bespoke AI Washer and Dryer lineup will be introduced beginning in July 2026, with availability varying by region and model.

[1]Applicable to the following models – Washer: WF90H1*C4***, Dryer: DV90F*******.

[2]Interconnected features available on compatible Samsung Bespoke models via SmartThings app only. Feature availability varies by model

[3]Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4]Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[5] Based on an AI-created algorithm. Actual results may vary depending on individual use. Must check the clothing care label before using the AI Dry+ cycle.

[6]Fabric sensing uses an AI algorithm to sense 4 fabric types (Normal, Denim, Towels, Delicates) for loads up to 2kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, dry like fabrics together.

[7] Tested on the Samsung DV9400D compared with Samsung DV5000D on Eco Cotton and AI Dry+ cycle. Use blended shirts of 2kg load.

[8]Smart Screen refers to the 7’’ LCD screen on the product. Certain functions accessible through the Smart Screen utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. You will need a Samsung account to access the Smart Screen, which offers a network-based service that includes apps and our other smart features available through your device.

[9]Messages with cycle suggestions are displayed on the SmartThings app.

[10]Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

[11]Bixby is Samsung’s voice recognition assistant. Service availability may vary by country, carrier, language, device model, or OS version. A Samsung account and Wi-Fi connection are required.

[12] Must be activated via SmartThings Energy available on Android and iOS devices. A Samsung account and Wi-Fi connection are required.

[13]AI Energy Mode is available for selected cycles only..

[14]AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation, and AI Energy Mode.

[15]Based on internal testing on the WW11BB944AGB model in normal usage conditions. Energy savings of up to 70% achieved by washing at lower temperatures with Ecobubble compared to default settings. Results may vary depending on clothes and environment.

[16]Based on internal testing using the SuperSpeed cycle on DV90F09F4SU2 to dry a 5kg load. Results: Power consumption without AI Energy Mode = 0.952kWh. Power consumption with AI Energy Mode = 0.720kWh. Results may vary depending on actual usage conditions.