LONDON, UK – June 25, 2026 – Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,^[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search^[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser^[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription^[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence^[5]experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini^[6] and Perplexity.^[7]

Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby^[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,^[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue and Light Pink. For added peace of mind, Samsung Care+^[10]offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

Specification Table

[1]Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. Pre-installed on A27 5G devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[11] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[12] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

Wearable technologies have become a widely available and cost effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and Atrial Fibrillation (AFib) detection, biomarker development expertise, and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation — throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant and device level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations.” Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What is Sensor Fusion and How Is it Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung applied an environment-aware Sensor Fusion technology^[1] for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

▲ A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is the Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modelled loosely on the structure of the human brain — serves as the core noise reduction technology within Buds4 Pro’s sensor fusion architecture. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimised its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Buds4 Pro analyses past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Buds4 Pro continuously analyses signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Buds4 Pro’s superior DNN-powered voice clarity is truly maximised when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz^[2] to deliver exceptionally rich and natural voice quality.

▲ Before-and-after audio compares voice clarity with and without Galaxy Buds4 Pro’s noise reduction algorithm.

How was Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Buds4 Pro delivers exceptional call quality^[3] in the real world, Samsung brought the real world into the lab using massive wind generators to recreate acoustic scenarios based on actual location recordings.

▲ This image is AI-generated and is for illustrative purposes only. It depicts a lab used to test the technology behind Galaxy Buds4 Pro’s crystal-clear calls.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate sensor fusion technology with highly optimised algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

[1] Supported on Galaxy Buds Live and subsequent models.
[2] Ultra-high-quality audio up to 24-bit/96kHz’ is available on selected Galaxy smartphones and tablets with One UI 6.1.1 or above.
[3] Super Clear Call is available on selected Galaxy smartphones and tablets with One UI 6.1.1 or above..

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 26. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.^[1]

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise colour expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman’, we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,^[2] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

[1]Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

[2]Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasised the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realisation of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,^[1] and the SmartThings platform connects 460 million users,”^[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalised automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasised the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create, and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilising the Samsung Health Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, a proprietary defense-grade security solution integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health goals seamlessly through lifestyle behaviors and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026.

Galaxy XR is optimised for multimodal AI interactions, where users can explore both virtual and real worlds delivering natural and intuitive interactions through voice, vision and gesture. The extended reality device in the form of a headset is designed to support immersive experiences across work, entertainment and discovery^[1].

The introduction follows a recent software update that expands both everyday usability and enterprise capabilities, building on the platform first introduced in October 2025.

New dimensions of discovery and entertainment

Features designed to make digital experiences feel more connected to real life and unlock new levels of immersion. These include:

• Travel and search with Google Maps: Users can explore the world in stunning 3D with Immersive View, use Gemini as a guide to navigate to any place on Google Maps and ask for personalised suggestions about nearby places while exploring the world in immersive 3D^[2].
• Deep-dive into content with AI: With YouTube, users can dive into the world’s largest library of immersive 180 and 360-degree VR content, or check out the new spatial tab with content that creators have converted to 3D. As users are watching videos, they can naturally ask Gemini about what they see and get more information about the video they are watching, unlocking richer learning and discovery experiences³.
• See more with video pass through and Circle to Search^[3]: In pass through mode, users can see the physical world around them and draw a circle with their hand to instantly search for information about anything in front of them.
• Auto-spatialize videos and photos into 3D^[4]: Bring photos and videos to life, turning memories into immersive experiences or reimagining them in entirely new ways.
• Immersive viewing experiences: Users can stream their favourite shows on a 4K Micro-OLED screen that feels like a personal theatre.
• Powered by Snapdragon® XR2+ Gen 2 platform^[5]: Galaxy XR combines advanced AI processing, immersive sound and ultra-high-resolution displays to place users at the centre of extended worlds optimised for XR.
• With up to 2.5 hours of battery life^[6], users can stay immersed for longer.

Enterprise capabilities via Android Enterprise support

Galaxy XR supports Android Enterprise, enabling organisations to deploy and manage devices using established Android management frameworks.

With enterprise-grade controls, security features, and deployment options like managed application distribution and device enrolment, IT admins can reliably deploy devices for use cases across retail, healthcare, and manufacturing, sectors where immersive environments are increasingly being explored for training, productivity, and collaboration.

Annika Bizon, Vice President, Product and Marketing, Mobile Experience, Samsung UK & Ireland, commented:

“The UK launch of Galaxy XR marks a significant milestone for Samsung, introducing a new category of AI-native devices. Our ongoing collaboration with Google and Qualcomm Technologies reflects our long-held belief that an open ecosystem accelerates innovation and creates seamless, connected experiences across the Galaxy ecosystem.

Consumers want technology that is intuitive and enhances their entertainment experiences, whilst organisations across sectors from healthcare to manufacturing are beginning to explore what immersive environments can do for productivity and collaboration. Galaxy XR is designed to meet both of those needs.”

Samsung has confirmed continued software and security support for Galaxy XR, reflecting Samsung and its partners’ commitment to platform development for Android XR devices.^[7]

The latest update follows Samsung’s initial launch of Galaxy XR in October 2025 as the first device built on the Android XR platform.

Availability

Samsung Galaxy XR is available for Pre-order now and will be on sale from 8^th July on Samsung.com/UK and in select Samsung Experience Stores later in the month. The device will also be available for hands-on demonstrations at Samsung’s London KX Experience store, in addition to Samsung Experience Stores in Westfield London, Westfield Stratford City and Manchester Trafford Centre from June 17^th.

Samsung will also be hosting a livestream at 12:30 on samsung.com and @SamsungUK socials on Friday 19^th June, where customers can ask questions, see the Galaxy XR device in action, and experience Samsung’s first AI-native headset themselves.

Specifications

[1] Children under the age of 13 should not use the Galaxy XR. If you are pregnant, elderly, have had a seizure, loss of awareness, or other symptoms linked to an epileptic condition, have pre-existing binocular vision abnormalities or psychiatric disorders, user a pacemaker or other implanted medical device, or suffer from a heart condition or other serious medical condition, please consult a doctor before using the Galaxy XR.

[2] Requires Google account. Results may vary based on input; check responses for accuracy. Google and Gemini are trademarks of Google LLC.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Quality and availability of spatialisation may vary based on original media. Subject to usage limits.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Video playback tested in a virtual environment using 2D video content from YouTube. Actual battery life varies by network environment, features and apps used, and many other factors.

[7]mAvailability and timing of Android OS upgrades and security updates may vary by model and market.

Visualised artwork of ‘Sipjangsaengdo’ (Ten Symbols of Longevity), symbolising health and longevity.

Held under the theme “Open Invitation to a Healthier Tomorrow,” Samsung’s exhibition demonstrates how connecting devices, services and partnerships can support proactive health management inside and outside the home. Samsung’s connected care vision is realised through Samsung Health, the company’s integrated health platform, which delivers personalised wellness experiences across five key health areas: sleep, activity, nutrition, mental health and vital signs.

A visual representation of the icons for Samsung Health’s five key areas: sleep, activity, nutrition, mindfulness, and vital signs.

“Samsung delivers unique connected care solutions that encompass the Samsung ecosystem of smartphones, wearables, home appliances and TVs, as well as our open partnerships,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We continue to work to provide various health solutions through open partnerships to firmly establish ourselves as a reliable AI-powered everyday health companion.”

The exhibition booth is organised into three zones:

• Media Façade: A video interpretation of the exhibition theme “Open Invitation to a Healthier Tomorrow,” beautifully integrated with Samsung Health’s five core wellness areas.
• Samsung’s Connected Care Ecosystem: A comprehensive look at the connected care solutions and core services.
• Open Care Lab: A space highlighting partner collaboration and startup incubation that also includes an interactive zone.

Samsung’s Connected Care Ecosystem Zone serves as the main area of the exhibition and demonstrates how Galaxy smartphones, Galaxy Watches and the Samsung Health app seamlessly connect to enable proactive wellness management. The zone also offers a glimpse into the future of daily health management, powered by Samsung Health’s latest features — including tracking via Heart Health Score and Vitals, alongside enhanced workout metrics such as Daily Cardio Load, introduced in the new 7.0 update.^[1]

In this zone, Samsung is presenting its future digital healthcare blueprint, which aims to bridge wellness and clinical care by integrating Samsung’s technology with Xealth, the U.S. digital health platform the company acquired last year.

Xealth provides a platform that enables medical professionals to comprehensively assess patient conditions, prescribe and recommend digital healthcare solutions and monitor health in real time. By connecting Galaxy smartphones and wearables with the Xealth platform, Samsung plans to develop a solution that empowers both clinical teams and patients to actively manage health together, even outside of a hospital setting.

The company is also showcasing its Bespoke AI Refrigerator Family Hub, which enables smart diet management. AI Food Manager^[2] tracks expiration dates and sends timely alerts before ingredients reach the use-by date set by the user. Additionally, the FoodNote^[3] widget analyses ingredient data stored and used over the past week, providing personalised insights into the user’s most frequently consumed food items.

Samsung is also introducing a pet care solution that helps users monitor potential health issues at home. Through a collaboration with the pet health management solution Lifet, users can take a photo with their mobile device, which AI then analyses for signs associated with issues such as certain dental problems, patellar luxation and cataracts.^[4]

Seamlessly connected through Samsung’s smart home platform, SmartThings, the solutions presented in the Connected Care Ecosystem Zone safeguard personal data with Knox, Samsung’s proprietary security solution.

The booth’s Open Care Lab features a range of partner solutions, including the AI Beauty Screen developed in collaboration with Amorepacific, a leading Korea-based beauty company; Visual Meditation, a service exclusive to Samsung TVs developed in collaboration with CUZ; and an AI-based skin and scalp analysis solution by Becon, which was founded through Samsung’s in-house venture project, C-Lab.

Visitors can book an appointment for a personalized K-beauty experience using the AI Beauty Screen to assess their skin condition and receive a tailored lip makeup application. Attendees can also experience the Visual Meditation service on a Samsung TV.

On June 19, a panel discussion will feature prominent speakers, including Hon Pak, Head of Mobile eXperience (MX) Digital Health Team at Samsung Electronics; David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, Co-founder and CEO of Generation Lab; and Michael Dubrovsky, Co-founder and CEO of SiPhox Health.

Speaking to a global audience, the panel will discuss how Samsung’s open innovation approach and collaborative partner ecosystem can help bring its connected care vision to life.

Visualised artwork of ‘Sipjangsaengdo’ (Ten Symbols of Longevity), symbolising health and longevity.

[1] Some features may be rolled out via future software updates, and availability varies by market, device model and other variables.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[3] Users may need to manually check and adjust the food item list to ensure its accuracy.

[4] SmartThings app and Pet Care service must be installed. Supported features and availability of services may vary depending on the country, region, device model, and software version, and may be subject to change without prior notice. AI health analysis feature is provided through the Lifet solution by Elevenliter, and it does not replace professional veterinary diagnosis.

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings.

Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & 2026 MARVEL. ©2026 CPII & TSG

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology helps people stay close to those who matter most.

It celebrates the importance of human connection and self-expression, bringing together Samsung’s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world’s most iconic heroes.

“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.

Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues and with popular creator videos — keep your eyes peeled!

Learn more about the latest Galaxy innovations keeping your favorite heroes connected at Samsung.com and don’t miss Sony Pictures’ Spider-Man: Brand New Day exclusively in theaters July 31.

Samsung Electronics (UK) Limited has launched a Summer Cashback promotion, offering customers the opportunity to receive up to £300 in cashback when purchasing selected Galaxy products^[1]. The promotion, running from June 3rd through June 23rd, 2026, is designed to provide exceptional value for consumers looking to upgrade to Samsung’s latest mobile technology during the summer season. Customers can visit Samsung KX or shop online at Samsung.com/uk and participating retailers^[2] to enjoy these limited-time deals.

The Summer Cashback promotion applies exclusively to SIM-free Galaxy devices purchased during the three-week promotional window. Customers who take advantage of this limited-time offer will receive their cashback credit directly to Samsung Wallet, providing access to funds that can be used for future Samsung purchases.

Samsung Wallet is a digital wallet platform secured by Samsung Knox, designed to store everything in one easy-to-use app, from bank cards, loyalty cards, boarding passes and train tickets.

To participate in this promotion, customers must purchase an eligible Galaxy device from the list below. The cashback amount varies by device model, with the Galaxy Fold7 qualifying for the maximum £300 reward.^[3]

Eligible products and rewards ^[4]

Full promotion details can be found here. For the latest news from Samsung UK & Ireland, please visit: https://news.samsung.com/uk/

[1]SIM-free Purchases only

[2] Participating retailers can be found on the Samsung Redemption website:  www.samsungoffers.claims/walletcashback2026

[3]One (x1) claim per product up to a limit of four (x4) per household. 10 claims per company participant.

[4]Purchase a selected new Samsung Device by 23/06/2026 and claim a cashback reward in the form of a Virtual Mastercard® Prepaid Card to be used in Samsung Wallet by visiting www.samsungoffers.claims/walletcashback2026 and be registered with a Samsung account. All claims to be made within 30 days of purchase.

UK 18+ only. Sim-Free Purchases only. For full T&C’s, See www.samsungoffers.claims/walletcashback2026

Samsung Electronics’ Music Studio, a wireless Wi-Fi speaker, was born from this evolution. Drawing inspiration from an orb and a dot, visual representations of how sound expands, its design stands out as a distinctive presence in any space. Meanwhile, its finely tuned acoustics flood a space with lush, immersive sound, elevating the fundamental value of audio.

▲ Music Studio 5 (left) and Music Studio 7 (right) feature an object-inspired design that visualises how sound expands to complete the aesthetics of a space.

Samsung Newsroom spoke with Jongmin Kim of the Product Planning Group, Jongbae Kim of the Sound Lab and Minsun Kang of the Product Design Group — all within the Visual Display (VD) Business Division — to explore how Music Studio series redefines the boundaries between sound technology and design.

▲ (From left) Jongbae Kim (Sound Lab), Minsun Kang (Product Design Group) and Jongmin Kim (Product Planning Group), all from the VD Business Division

From Casual Listeners to Immersive Listeners: Tailoring the Listening Experience

The reasons people choose audio devices are more varied than ever, shaped by personal tastes and how they enjoy content. As immersive spatial audio from movies to games becomes a staple beyond just music, more listeners seek products that blend cutting-edge performance with inspired design.

Jongmin Kim explained the thinking behind Music Studio: “We focused on preserving the essence of sound while ensuring the product blends naturally into its surroundings, optimising the overall user experience.” The decision to introduce two distinct models was based on in-depth consumer analysis.

“We identified different needs between ‘casual listeners’, who enjoy background music in their daily lives and ‘immersive listeners’, who focus on the finer details of sound and fully engage with content,” Kim added. “Based on this, we differentiated the core value of each model to better serve each listening style.”

▲ Music Studio tailors the listening experience to user preferences, differentiating the core value of each model for optimised everyday use.

Collaboration with global partners was also a key factor in expanding the listening experience. “To deliver meaningful value to users, we worked closely with our partners,” Kim said. “As a result, we were able to introduce Spotify Tap — a Wi-Fi-based feature that allows users to start music with a single button press without using a smartphone — to Music Studio for the first time globally, creating a differentiated user experience unique to Samsung audio products.”

Bringing Live-Like Immersion to Everyday Spaces With Music Studio 7

Creating an immersive audio environment requires highly sophisticated sound engineering. Designed specifically for spatial audio, Music Studio 7 underwent nearly two years of development and validation. At its core is a 3.1.1 Channel system that delivers sound in four directions — front, left, right and upward — along with advanced acoustic technologies that precisely control each channel.

▲ Music Studio 7 uses Waveguide and Pattern Control technologies that precisely control sound directivity, delivering immersive spatial audio reminiscent of a live performance.

Jongbae Kim emphasised, “To create a sense of space from a single device, it is essential to control each channel so that sounds do not blend together. The ‘Waveguide’ and ‘Pattern Control’ technologies applied to Music Studio 7 are core technologies for spatial audio sound.”

The high-frequency range, which has strong directivity, can be easily controlled using the physical structure of the Waveguide. However, the mid-frequency range, which has relatively longer wavelengths, is difficult to narrow down in directivity using only the Waveguide.

Pattern Control is a technology that suppresses specific sound areas using phase control signals. By inputting phase control signals based on Left, Right and Top channels into the front channel, it prevents the directivity of each channel from spreading unnecessarily. This enhances channel separation and delivers a more immersive sense of depth and 3D moving effects, even with a single speaker.

Kim explained, “With these technologies, we have made it possible to clearly perceive the precise location and movement of sound using just one speaker.”

▲ With precise acoustic engineering that delivers distortion-free sound at both high and low frequencies, Music Studio 7 produces deep, rich, high-quality audio despite its size.

To push performance even further, AI Dynamic Bass Control tackles the low-frequency distortion often found in compact speakers. This technology automatically analyses and fine-tunes the woofer’s nonlinear movement, delivering deep, powerful bass from a surprisingly small package.

Music Studio 5 Balances Design and Sound Through Refined Aesthetics

Music Studio 5 offers harmonious sound wrapped in sculptural elegance and lifestyle-oriented design. Minsun Kang shared, “One of our biggest challenges was preserving Music Studio’s unique look while making sure it excelled as a speaker.”

A key influence was the collaboration with acclaimed furniture designer Erwan Bouroullec, which helped define Samsung Audio’s design language. Kang noted, “Blending Bouroullec’s artistic vision with Samsung’s practical approach, we crafted a look that feels at home as part of daily life.” Early on, the team experimented with bold forms to spark creativity, but turning these ideas into a high-performing speaker brought unique technical hurdles in arranging components and perfecting the acoustic structure.

▲ Music Studio 5 features a micro-perforated structure that balances object-like design and acoustic performance within an interior-friendly aesthetic.

Kang shared, “To achieve both sculptural refinement and rich sound, we used a micro-perforated design on the front of the product. From afar, it stands out as a striking piece, but up close, its structure reveals the essence of audio.”

In recognition of its design brilliance, Music Studio 5 was honored with the Gold Award at the prestigious iF Design Awards 2026. Kang added, “This achievement is the result of close teamwork with Bouroullec and the relentless dedication of our entire design team. We feel a special connection to this product, as it truly captures the meeting point of technology and aesthetics.”

In addition, Samsung’s proprietary Bluetooth audio codec, SSC (Samsung Seamless Codec), ensures stable, high-quality sound even without wires, perfectly uniting sleek design with top-tier performance.

Expanding the Sound Ecosystem With Q-Symphony

Rather than functioning as a standalone device, Music Studio offers an integrated entertainment experience through seamless connectivity and optimized sound synchronisation across devices.

As a Wi-Fi speaker with fully wireless connections except for power, it offers the flexibility to place it freely throughout the home. Jongmin Kim emphasised, “Regardless of where it is placed, Music Studio delivers sound optimised for the user’s listening environment, whether for music or video content.”

The Q-Symphony feature, which wirelessly connects with Samsung TVs, further enhances this experience. Supporting up to five devices simultaneously — including 2026 Wi-Fi speakers and soundbars — creates a more immersive surround-sound environment without limitations across product types.

Kim explained, “Users can freely configure the system to suit different spaces and use cases — for example, by connecting up to five Music Studio 7 units or pairing a Q-Series Soundbar with four Music Studio speakers. In such a configuration, the system supports up to 19.1.8-channel output, delivering dense, room-filling sound.”

He continued, “Our ultimate goal is to expand connectivity to a wide range of platforms — including partner products, TVs and mobile — so that users can experience optimal sound throughout every moment they engage with content.”

▲ Music Studio 7 (left) delivers immersive spatial audio, while Music Studio 5 (right) offers a refined, object-inspired design — together creating an integrated sound experience through seamless device connectivity.

Going beyond the conventional speaker form, Music Studio sets a new standard for both performance and design. Samsung Audio’s innovation continues to enrich everyday spaces with immersive sound and refined aesthetics.