Following successful exhibitions in Washington D.C. and Chicago, it marks the European stop of the collection’s international tour. It is also the first major special presentation of Korean art at the British Museum in more than 40 years. The exhibition runs from Oct. 1, 2026 to Jan. 31, 2027, and is being held at the Joseph Hotung Great Court Gallery.

“Korea,” spanning over two millennia, connect the history of Korean art in a unified narrative to reveal how Korea’s unique aesthetic values and artistic achievements have continued to be built upon and reinterpreted over many generations.

The exhibition, drawn from over 23,000 artworks from the National Bequest of the Lee Kun-Hee Collection in 2021, is organised by the British Museum, the National Museum of Korea, and the National Museum of Modern and Contemporary Art, Korea.

At the gala, Samsung Electronics Executive Chairman Jay Y. Lee reflected on the Lee family’s multigenerational commitment to preserving Korea’s cultural heritage and sharing it with audiences around the world. Members of the family, including Hong Ra-Hee, Director Emerita of the Leeum Museum of Art, Lee Boo-jin, President & CEO of Hotel Shilla, and Lee Seo-hyun, President of Samsung C&T, also attended the event.

“For generations, my family has held a guiding principle that art and culture should be preserved and shared,” Executive Chairman Lee said. “I hope this exhibition offers a gateway into Korean culture, spanning two thousand years of creativity and heritage, and that it will let everyone see Korea a little differently — for its beauty, its depth and its resilience.”

At the reception held before the gala dinner, Her Royal Highness The Princess Royal graced the opening of the exhibition.

Among the 240 guests were the Chancellor of the Exchequer John Healey MP, Minister for Artificial Intelligence Kanishka Narayan MP, former Deputy Prime Minister Sir Oliver Dowden, former Trade Minister Sir Greg Hands, former Culture Secretary Sir John Whittingdale, Trade Envoy to the Republic of Korea John Slinger, Leader of the Liberal Democrats and Chair of the Republic of Korea All-Party Parliamentary Group Sir Ed Davey, and Dr. Ben Spencer, Vice Chair of the Republic of Korea All-Party Parliamentary Group.

George Osborne, Chair of the British Museum, said, “We are thrilled here at the British Museum to be hosting this incredible exhibition. The Lee family’s contribution to our shared cultural heritage helps us understand and interpret the past, so that we may understand the future.”

Maurice Lévy, Chairman Emeritus of Publicis Groupe, said that the exhibition is “not simply about objects from witnesses of a great past of Korea. They are evidence of a culture that has always valued craftsmanship, imagination, discipline, and excellence. Sharing those treasures with the world speaks volume about the values and the generosity of the Lee family. They understood, generation after generation, that looking forward does not mean forgetting where you come from.”

Kanishka Narayan, Minister for Artificial Intelligence, said, “The UK and Korea work closely on technology and innovation, but there is so much more to our relationship. Korea’s art and culture are admired around the world, and this exhibition gives people in Britain a chance to explore its extraordinary artistic heritage. I’m grateful to Samsung for bringing this remarkable collection to London and sharing it with audiences here.”

Kim Heung-chong, Ambassador of the Republic of Korea to the U.K., commented that “it is particularly meaningful for the British Museum to open this exhibition of artworks showcasing two thousand years of Korean history, at a time when K-culture is enjoying global recognition,” and thanked Executive Chairman Lee for making the exhibition possible.

Business leaders attending the gala included those from BT Group, Vodafone, Sainsbury’s, and Standard Chartered. From academia, representatives from the University of Oxford and Imperial College London were in attendance, while the cultural sector was represented by the British Museum, Tate Modern, the V&A, and Lisson Gallery, alongside contemporary artist Marc Quinn.

Samsung’s business partners from the semiconductor industry, including Christophe Fouquet, CEO of ASML, Kai Beckmann, CEO of Merck, Andreas Pecher, CEO of ZEISS, and Patrick Vandenameele, CEO of imec, were among other notable attendees.

Chairman Lee Expresses Gratitude to Korean War Veterans

During his remarks, Executive Chairman Lee took a special moment to honor the three Korean War veterans in attendance, including Mike Roe. He also thanked The Princess Royal, recognising her visit to Korea in July 2026 during which she honored the veterans. Reflecting on more than 140 years of ties between Korea and the U.K., he highlighted Samsung’s 80-year business relationship with the country and emphasised that the U.K. has served as the hub for its European operations for over five decades.

The London exhibition features 100 masterpieces, including 10 National Treasures and 13 Treasures of Korea, with more than twenty pieces being revealed for the first time internationally.

Among the newly presented works are the National Treasures “Bronze Artifacts from Bisan-dong, Daegu” and “Bronze Rattles,” as well as “Celadon Incense Burner with Girin-shaped Lid.” Among the modern and contemporary works, Nam June Paik’s “Brahms,” Lee Jungseop’s “Bound People,” and Park Rehyun’s “Woman” will also be shown for the first time.

The Lee family’s commitment to preserving and sharing Korea’s culture spans three generations. It began with Samsung founder Lee Byung-Chull, who built the foundation of the collection and believed that cultural heritage should be passed on to future generations.

His son, the late Samsung Chairman Lee Kun-Hee carried this legacy forward, building and preserving the collection over decades. He viewed cultural heritage not simply as something to be owned, but as something to be protected and preserved. Director Emerita Hong Ra-Hee also played a crucial role in expanding and developing the collection to encompass both ancient and modern works.

The Lee Kun-Hee Collection, now a national cultural asset, is reaching audiences in major cities around the world from Washington D.C. to Chicago to London, enabling them to experience and appreciate the value and historical significance of Korean culture, thereby elevating Korea’s global standing.

The collection’s global tour began in November 2025 at the Smithsonian’s National Museum of Asian Art in Washington D.C., attracting about 80,000 visitors to become the museum’s largest special exhibition in the past 10 years. The collection then traveled to the Art Institute of Chicago, where it drew approximately 115,000 visitors, highlighting the strong interest in the rich history of Korean arts and culture.

Samsung remains committed to introducing Korean cultural heritage to the world while continuing to expand its global business network to support future growth and innovation.

Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 series gives users instant access to powerful capabilities whenever inspiration strikes.

“The Galaxy Tab S12 series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 series pairs an expansive screen with the power of Galaxy AI, removing friction from complex tasks so users can stay focused on achieving impactful results.”

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.

Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, Galaxy Tab S12 Ultra supports up to 23 hours of video playback, and Galaxy Tab S12+ supports up to 21 hours video playback², supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes, minimising downtime so users can get back to what they were doing³.

Beyond long-lasting battery life, the Galaxy Tab S12 series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra⁴. In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification, the experience stays responsive and fast with fewer interruptions to break their focus.

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours⁵. Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 series also comes with IP68-rated water and dust resistance⁶.

The Galaxy Tab S12 series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness⁷, delivering the best visual quality of any Galaxy Tab yet⁸. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

Sound gets a major upgrade as well, with 4-channel spatial audio — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial or editing.

Making Everyday Tasks More Intuitive and Effortless

Building on an industry-leading hardware foundation, the Galaxy Tab S12 series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.

Thanks to the Galaxy Tab S12 series’ immersive screen, users can split the screen into up to three sections in Multi Window layout. For example, users can take notes in Samsung Notes on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the S Pen directly in Samsung Notes, while Note Assist⁹ summarises their notes – all without pausing the lecture.

Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the Pro Keyboard elevates productivity with a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and an effortless typing experience¹⁰.

The Galaxy Tab S12 series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro¹¹, providing expanded access to Google’s most capable AI models from day one. Users can ask Gemini about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With Gemini Notebook, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand.

As exploration expands into deeper research, Samsung Browser helps users stay focused without losing track of what they have already discovered. By understanding webpage content, context across multiple tabs, and browsing history, it can summarise information across open pages or surface a relevant source viewed days earlier – helping users spend less time searching through past tabs and more time capturing the key insights that matter most¹².

A Complete Ecosystem Design to Take Skills and Creativity Further

The Galaxy Tab S12 series gives users the ideal place to put knowledge into practice, bringing together professional-grade apps alongside benefits worth over £400¹³ to help them take their skills further.

Adobe Photoshop¹⁴ comes pre-loaded on the Galaxy Tab S12 series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant¹⁵ and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

Notability¹⁶, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organise notes and build knowledge more efficiently with S Pen optimisation and AI-driven study tools with a six-month free trial, plus 20% off the first subscription. Goodnotes¹⁷ delivers clean note-taking and organisation with one year of free access and LumaFusion¹⁸ enables professional-grade video editing, offered at a 66% discount. And Notion¹⁹ supports flexible writing, planning and organisation with one month of its Plus plan free. Clip Studio Paint²⁰ brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.

In addition to these apps, users can explore a broader range of options that support different needs. MyScript Math instantly solves handwritten equations and shows the steps behind each one, while MyScript Notes summarises handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. Noteshelf 3²¹ offers customisable layouts for capturing and organising ideas, while ArcSite²² converts rough field sketches into precise CAD drawings.

Availability

The Galaxy Tab S12 series will be available starting Oct. 7 and offered in two colors, Grey and Silver.²³

Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates.

• Galaxy Tab S12+:  Starting at £1,199 RRP
• Galaxy Tab S12 Ultra: Starting at £1,399 RRP

For added peace of mind, Samsung Care+²⁴ offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices, all directly from the mobile phone.

Specifications²⁵²⁶

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. ︎
2. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors. ︎
3. Super-Fast Charging speed may vary depending on charging conditions and other factors. Using the original Samsung data cable is recommended. Charger sold separately. ︎
4. The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Tab S11 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+. ︎
6. Rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. ︎
7. Galaxy Tab S12 series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode. ︎
8. Compared to previous Galaxy Tab S series models. ︎
9. Note Assist requires a network connection and a Samsung Account login. ︎
10. Pro Keyboard Cover sold separately. ︎
11. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
12. Samsung account and internet connection required. ︎
13. Includes free trial periods and first-subscription discounts for Adobe Photoshop, Notability, Goodnotes, LumaFusion, Notion, Clip Studio Paint, MyScript Notes, MyScript Math, Noteshelf 3, and ArcSite, plus a 6-month Google AI Pro trial. Actual value and availability may vary by country, region, market, and currency. ︎
14. Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. ︎
15. AI Assistant on Adobe Photoshop is beta version. ︎
16. Notability comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Galaxy Tab S12 series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
17. Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
18. LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026. ︎
19. Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region. ︎
20. Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription. ︎
21. Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store. ︎
22. ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region. ︎
23. Colour and model availability may vary depending on retailer. ︎
24. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+. ︎
25. Specifications may vary by market. ︎
26. All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only. ︎
27. Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. ︎
28. Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. ︎
29. Rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. ︎
30. Available on 5G model only. ︎

Samsung Electronics today announced the new Galaxy SmartTag3, a compact tracker that combines a smaller, lighter design with longer-range finding, cross-OS support, faster location updates through the Galaxy Find Network and expanded proactive alerts.¹

“People have long wanted a simpler and more convenient way to keep track of the belongings and pets they care about with greater peace of mind, and Galaxy SmartTag3 was designed around those everyday needs,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Powered by the vast Galaxy Find Network, it delivers our most capable Galaxy SmartTag experience yet.”

Versatile Design, More Possibilities

Galaxy SmartTag3 introduces a compact design that is approximately 35% smaller by volume and 33% lighter than the previous generation², making it easier to attach to keys, smaller bags, luggage or a pet collar.³ Its rounded form is finished with an aluminum-decorated button for a refined, durable feel, while new official accessories including a Silicone Case with a keyring and a Loop Case offer even more flexibility.⁴

For the first time in the Galaxy SmartTag lineup, Galaxy SmartTag3 also brings cross-OS compatibility for Galaxy and iOS devices, making it easier for families and groups to access core finding and sharing features across platforms. Through SmartThings Find, users can check and share a tag’s location and use Search Nearby across supported devices.⁵ This is especially useful when a family member borrows a suitcase for a trip, allowing them to check its location and use supported finding features from their own Galaxy or iOS device.

Galaxy SmartTag3 offers industry-leading battery life, with up to 550 days under standard usage and up to 790 days in Power Saving Mode.⁶

See Further, Find Faster

When something goes missing, knowing where to start looking can make all the difference. Galaxy SmartTag3 significantly expands the range of Compass View⁷, helping users begin narrowing in on an item from further away.

Bluetooth 6.0 Channel Sounding enables Compass View to provide distance and directional guidance from up to 60 meters away, around three times further than the previous generation. As users get closer, ultra-wideband (UWB) delivers even greater precision, creating a more continuous finding experience from long range to close range. If a set of keys goes missing somewhere in a large park, Compass View can help users narrow in on its location from further away and guide them more precisely as they get closer.

When Galaxy SmartTag3 moves beyond direct connection range, the Galaxy Find Network helps keep the search going. More than 900 million participating Galaxy devices worldwide can act as finding nodes, helping detect Galaxy SmartTag3 and update its location beyond the reach of the user’s own phone.⁸ Faster Galaxy Find Network updates can surface new location information sooner after disconnection, helping reduce uncertainty when luggage or another tagged belonging is unexpectedly separated from its owner.

Stay Informed Proactively

Galaxy SmartTag3 goes beyond finding by helping users stay informed without actively searching. The new Place Notification⁹ feature adds a proactive layer, letting users define an area and receive an alert when a tagged item moves in or out of it.

Using location data from the Galaxy Find Network, Place Notification can notify users when a family pet leaves the garden or when a bicycle is detected moving out of its usual parking area. Instead of requiring users to repeatedly check a location, Galaxy SmartTag3 can surface the information when it becomes relevant.

Location History¹⁰ lets users review where their tag has been, while Movement Detection Alert¹¹ can notify them when movement is detected – making it easier and more convenient to stay informed without actively checking.¹²

Built for Everyday Privacy and Confidence

Galaxy SmartTag3 retains an IP67¹³ water and dust resistance rating alongside key Galaxy SmartTag capabilities including:

• NFC-powered Lost Mode¹⁴, which can display registered contact information or a short message when a lost tag is scanned with a compatible mobile device.
• SmartThings IoT Control, allowing users to trigger preset routines for compatible connected devices using the tag button.
• Left Behind Alert¹⁵, which can notify users when their mobile device loses connection with a tagged belonging.

Privacy and security remain central to the Galaxy SmartTag experience. Location data is encrypted to help protect user privacy.

Availability & Pricing

Samsung Galaxy SmartTag3 will be available first in Korea beginning Oct. 7, 2026, followed by the U.S., with additional markets to follow in 2027. It will be offered in White and Black. For more information, please visit samsung.com or the Samsung Newsroom.

1. Compared to the previous model. ︎
2. The reduction in weight is based on a comparison of the respective product weights. ︎
3. If the Galaxy SmartTag3 detaches from the item it is attached to, it may pose a swallowing hazard to young children and pets. Always ensure the Galaxy SmartTag3 is securely fastened before use and inspect regularly. Discontinue use immediately if the Galaxy SmartTag3 is damaged, deformed, or has detached. If swallowed, contact emergency medical services or a veterinarian immediately. ︎
4. Accessories sold separately. ︎
5. Feature availability may vary by platform. Compass View, Ring Phone and Left Behind Alert are not available on iOS. Devices compatible with the SmartThings app can be checked on the SmartThings website at https://www.samsung.com/smartthings ︎
6. Battery life, which is based on results from internal lab tests conducted by Samsung for typical usage pattern scenarios, is a simulated value of the total battery consumption measured by analysing normal usage patterns and the current required for each function with the duration of time of each function. Tested with results from a pre-release version of the device using in-box CR2032 battery. Actual battery life may vary depending on different usage patterns, environmental conditions, the replacement battery manufacturer, and other factors. When in Power Saving Mode, some of the features, such as Compass View, volume and ringtone settings and others, may become inaccessible with the exception of basic finding function which uses Bluetooth LE. ︎
7. Compass View is available on Galaxy devices running Android 12 or later that support ultra-wideband (UWB) or Bluetooth Channel Sounding. Bluetooth Channel Sounding is available only on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy S26 Ultra and Galaxy S26 Plus; additional devices may be supported in the future. For Bluetooth Channel Sounding, an up-to-60 m detection range is measured under line-of-sight (LOS) conditions, with no obstacles between the transmitter and receiver. Its detection range and the accuracy of direction and distance measurements may be reduced by nearby electronic devices, walls and other physical obstructions. Availability may vary by country, region and device. ︎
8. Galaxy Find Network availability and location update timing depend on nearby participating Galaxy devices, network conditions, device settings and regional conditions. ︎
9. Place Notification feature is a trial feature. To enable the feature, go to SmartThings > Life > Find, then turn on Notify when in set place. The displayed location of Galaxy SmartTag3 may differ from its actual location depending on its surroundings. ︎
10. ‘Location history is stored for up to 7 days. Older records will automatically be deleted. ︎
11. Notify When Movement Detected feature operates only when Galaxy SmartTag3 is disconnected from the device and relies on signals detected by nearby Galaxy devices that have agreed to Offline finding. Notifications may not be triggered depending on the surroundings of Galaxy SmartTag3. ︎
12. Depending on the availability and status of nearby Galaxy devices that have agreed to Offline finding, there may be a delay in sending or receiving notifications, or notifications may not be received at all. Notifications may not be triggered depending on the surroundings of Galaxy SmartTag3. ︎
13. Consistent with IP67 rating, water resistant in up to 1 m (3.3 feet) of water for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use. Water and dust resistance is not permanent and may diminish over time. ︎
14. Contact information and message must be registered beforehand on the SmartThings app to have it shown on the finder’s device on Lost Mode. The finder’s device must support NFC reading and be connected to the internet to display the pre-registered contact information upon tagging. To help protect your personal information, it is recommended that Lost Mode be turned off when it is no longer needed. ︎
15. Notify When Left Behind feature relies entirely on the connection to your device. False alerts may occur if obstacles or environmental factors disrupt the connection, even when the item is still nearby. Feature availability may vary by platform, device and market. Left Behind Alert is not available on iOS. ︎

Heart disease is the number one cause of death worldwide¹, which is why the World Health Organization (WHO) and the World Heart Federation recognise Sept. 29 as World Heart Day. It is a reminder that the choices we make today can make a meaningful difference tomorrow.

These choices don’t have to be big. From choosing when to go to bed to making time for even just 30 minutes of exercise, the small choices we make every day add up to a healthier lifestyle.

The good news is that Samsung Galaxy Watch can help you make proactive prevention part of daily life. By monitoring your sleep, activity level, stress and blood pressure, Galaxy Watch helps you better understand what’s happening in your body and what steps to take to ensure your heart is doing its job well.

Understanding Your Body at a Glance: Heart Health Score

The American Heart Association recommends looking at Life’s Essential 8² as key measures for improving and maintaining cardiovascular health: diet, exercise, sleep, weight, blood pressure, blood sugar, cholesterol and smoking cessation. But knowing what matters raises an important question: how do these factors change the choices we make every day?

Samsung Health’s Heart Health Score³ is designed to help you in this journey. It tracks and analyses complex health indicators such as sleep duration, daily activity level, body composition and vascular load⁴, converting them into a single, simple score that anyone can intuitively understand and follow.

Think about what happens if you miss your daily exercise for a few days: your Galaxy Watch recognises your moderate-to-high intensity activity level has decreased, reflects this change in a lower Heart Health Score, and makes a recommendation to go for a run. With convenient insights right from your wrist, Galaxy Watch delivers personalised insights that make it easier to recognise changes, understand your habits, and take the next step toward healthier ones.

Samsung Galaxy Watches are equipped with an advanced BioActive Sensor which integrates three precision sensors in one: an optical heart rate sensor (PPG), an electrocardiogram sensor (ECG)⁵ and a bioelectrical impedance analysis sensor (BIA).

Advanced Sensor Technology: From Measurement to Meaning

With calibration just once every four weeks using a home blood pressure monitor, you can easily check your blood pressure⁶ from your wrist anytime, anywhere. When you place your finger on the watch’s side electrode for just 30 seconds, the watch measures an electrocardiogram to detect signs of abnormal heartbeats like atrial fibrillation or ectopic beats. The Irregular Heart Rhythm Notification (IHRN)⁷ feature, which detects abnormal heart signals, monitors the user’s heart rhythm throughout the day and provides a proactive notification if abnormal signs are repeated.

Even small reminders like this have the power to save lives. In several countries, these notifications⁸ have led to early detection of risks such as atherosclerosis or myocardial infarction.

Around-the-Clock Care: How Galaxy Watch Proactively Monitors Your Health Even During Sleep

Your heart is a constant you can count on, and it works whether you’re awake or asleep. When you wear your Galaxy Watch to sleep, it analyses five major vital signs: heart rate during sleep, heart rate variability⁹, respiratory rate, skin temperature and blood oxygen saturation. These signals are compared against your personal baseline.

When you wake up, your Galaxy Watch will send a notification if it detects meaningful deviations from your baseline. By highlighting meaningful changes early, it gives you an opportunity to rest, recover or seek medical guidance before small issues become larger concerns¹⁰.

Galaxy Watch and Samsung Health give users a clear view of their sleep quality with detailed metrics and insights they can use to improve their sleep habits.

Heart to Heart: Connected Care That Adds Peace of Mind

Looking after your own heart is only one side of the story. From parents to partners, siblings to grandparents or even friends, the burden of caring for the hearts of those around you weighs heavily. Samsung Health’s Health Data Sharing¹¹ function lightens the load by sharing agreed-upon data items (number of steps, blood pressure, heart rate, medication adherence, etc.) with loved ones in real time.

You can check if your parents who live far away have completed their daily walk or taken their prescribed medication on time, just as if you were right there with them.

World Heart Day coincides with the seasonal transition when chilly winds begin to blow in the mornings and evenings. As the temperature gap between day and night widens, blood vessels constrict, sharply increasing the risk of cardiovascular disease.

The key to preventing heart disease lies not in reactive treatment, but in proactive habits of paying close attention to the subtle signals your body sends every day. Start managing your heart health with Galaxy Watch, a reliable health partner that stays with you around the clock.

1. Source: World Health Organization (WHO), “Cardiovascular diseases (CVDs)” Fact Sheet (July 31, 2025), “The top 10 causes of death” (Aug. 7, 2024). ︎
2. Source: American Heart Association (AHA), “Life’s Essential 8” (2022). ︎
3. Heart health tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. ︎
4. Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To measure vascular load, it is required to wear Galaxy Watch when sleeping for at least 3 days out of recent 14 days. ︎
5. Electrocardiogram (ECG) feature records and analyses subtle electrical signals of the heart when the user places a finger on Galaxy Watch’s top button for about 30 seconds, detecting atrial fibrillation (irregular and rapid quivering) and ectopic beats (premature irregular beats). Requires a Galaxy smartphone running Android 12 or above. Not intended for use by people under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional. ︎
6. Blood Pressure feature measures systolic and diastolic blood pressure by analysing pulse waveforms with Galaxy Watch’s optical (PPG) sensor. An initial measurement using a separate cuff-type blood pressure monitor is required, and recalibration is needed every 4 weeks (28 days). Requires a Galaxy smartphone running Android 12 or above. Not intended for use by people under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional. ︎
7. Irregular Heart Rhythm Notification (IHRN) feature detects irregular patterns that may indicate atrial fibrillation through pulse monitoring and provides an early alert. ︎
8. Source: “When Every Second Counts: Galaxy Watch Series Health Features Help Save Lives,” Samsung Newsroom. ︎
9. Heart Rate Variability (HRV) feature analyses minute-to-minute variations in the intervals between heartbeats to show autonomic nervous system balance. It is automatically recorded during sleep and resting states. ︎
10. Heart Health Score and Vitals features are supported on the Samsung Health app (version 7.0 or higher). ︎
11. Health Data Sharing feature requires user consent, and users can independently choose which health data to share (including steps, workouts, sleep, weight, body composition, food intake, heart rate, stress, blood pressure, blood glucose, medication and vital signs). ︎

Does the technology still feel as exciting and cutting edge on smaller, more affordable screens? And is the huge colour gamut it’s capable of delivering really worth worrying about?

Price

The 75R95H costs £4299 in the UK, and $4499 in the US. The 65-inch model that’s also available from the range’s launch goes for £3399 and $3199.

This means Samsung is pitching the R95H range below – albeit only slightly – its flagship S99H OLED TVs. Though the closest screen size to the QE75R95H in the S99H range is two inches bigger.

While this shows that Samsung sees its QD OLED TVs as the absolute pinnacle of its TV performance, the still-premium pricing of the R95H series suggests Samsung believes Micro RGB capable of doing some pretty special things.

Design

• Slender sides and rear
• Centrally mounted stand with floating effect
• Anti-reflection screen and Art Store create an artwork effect

The R95H has no truck with the wide frame Samsung added to the S99H OLED series. In fact, both the R95H’s screen frame and rear are exceptionally slim by LCD TV standards.

This makes it a great all hanging option – thoughh it actually ships with a desktop stand. This stand slots without screws into to grooves near the centre of the bottom edge, meaning the TV can be placed on even quite narrow bits of furniture. The neck of this stand wears a mirrored finish that creates the optical illusion that the screen is somehow just hovering above the base plate.

The TV carries well defined and extensive cable channelling on its rear panel to try and stop dangling cables from spoiling the 75R95H’s minimalist chic. Though actually, in a highly unusual move, it’s possible to connect four sources to the TV without any cabling if you add one of Samsung’s new, optional Wireless One Connect boxes to the R95H.

This lets you attach up to four HDMI sources to it, and then broadcasts their pictures and sound wirelessly to the TV from potentially metres away.

One last unusual design feature is the 75R95H’s combination of Samsung’s digital store of digital art screensavers, and an extremely effective anti-reflection screen. Put these together and you can make the TV look like a painting when you’re not watching it.

Connectivity

• Wireless One Connect box option
• Four gaming-friendly HDMI 2.1 ports as standard
• Wi-Fi, Bluetooth and Airplay 2 support

I’ve already obliquely covered the R95H’s main connection story: Its potential for adding an optional Wireless One Connect Box. This warrants further attention, though, for as well as opening up the potential for cable free connection of up to four external sources to the TV, it also opens up the possibility of the QE75R95H taking in as many as eight HDMI sources at once.

The four HDMI ports built into the R95H’s bodywork and the four on the optional Wireless One Connect box are all fully HDMI 2.1 specified – something I’ll come back to in the Gaming section.

The Wireless One Connect hosts a couple of USB ports too, again doubling the number of those available.

There are also optical digital audio outputs on the TV and Wireless One Connect box, while the TV’s own ‘built in’ wireless capabilities include Wi-Fi, Bluetooth and AirPlay 2.

User Experience

• Tizen OS smart system
• Voice and Gesture control
• Two remote controls

The Tizen OS that provides your main interface with the R95H’s smart features is pretty effective. The appearance of the home screen has been improved by shifting the usual roster of sub-menu links from down the side to along the top of the screen, and Samsung has also added a new AI home menu accessed via a direct button now included on the smart remote control.

This AI menu provides manual access to the third-party Co-Pilot and Perplexity AI systems, as well as a Generative AI image creation system that lets you create your own images from a few prompts.

The R95H’s extensive use of AI extends to its support for both the Bixby and Alexa voice recognition systems, and impressively sophisticated tools for coming up with relevant content recommendations based on your viewing habits. This can include the viewing habits of other members of your household, too, thanks to the TV supporting multiple individual user profiles.

Tizen carries a huge array of apps and streaming services, including the individual catch up apps for the UK’s main terrestrial broadcasters. Though there’s no support for Freely ‘wrappers’ carried by some rival brands these days.

The R95H ships with two remote controls: One traditional button-heavy one, and a much more slender affair with a stripped back button count and a solar panel on its rear that means you’ll never have to change its batteries again. This ‘smart’ remote also carries a built-in mic and Samsung’s new AI button when the other remote doesn’t, so all in all I’m confident this smart remote will be the one most users stick with.

The R95H can also be controlled to some extent via gestures if you’re wearing a Samsung Galaxy Watch, or you can add the TV to Samsung’s SmartThings app for iOS and Android devices, and then control it from your phone via a ‘virtual remote’

The sophistication of the R95H’s Tizen OS makes it a little intimidating initially, but after exploring it for a little while you start to appreciate its depths. Its biggest flaw, ultimately, is its desire to get you to accept adverts on the UI. You can opt out of these during the initial install, but if you do the basic layout of the UI remains unchanged, leaving areas where ads might have appeared often feeling like a fairly substantial waste of space.

Features

• Micro RGB panel
• Local dimming
• Dedicated Micro RGB AI processor

The R95H is the second TV Samsung has released to use Micro RGB technology. This new tech, which is set to appear in 2026 from other brands too, under different names such as RGB LED, Mini RGB and True RGB, replaces conventional LCD TV lighting systems, which shine white or blue lights through colour filters, with dedicated red, green and blue LEDs.

This an approach which has the potential to greatly increase colour gamuts, colour volumes (colour plus brightness), power efficiency and general brightness

The Micro RGB lights on the QE75R95H are working within a VA type of panel, backed up by a potent local dimming system. In the QE75R95H’s case this local dimming zone system operates across a commanding 1792 individually controlled LED clusters. On top of this, of course, there’s the extra dimming effect you can get from each red, green and blue LED.

Samsung has created a dedicated Micro RGB AI processing system for its new screen technology to, among other things, drive the backlighting system, deliver high-level upscaling of HD sources,  and apply the huge colour gamut the screen can provide to real-world content.

The R95H supports the HDR10, HLG and HDR10+ HDR formats, and will eventually, following a firmware update later this year, support the new HDR10+ Advanced format (designed to take on the recently announced Dolby Vision 2 format) by boosting brightness, cloud gaming, motion and the approach the TV takes to different content genres. As ever with Samsung TVs, the R95H doesn’t support Dolby Vision in either of its formats.

Gaming

• Up to 165Hz frame rate support
• VRR support including AMD FreeSync
• Game Hub source screen and dedicated Game menu screen

The R95H leaves no stone unturned on the gaming front. For starters all four onboard and all optional Wireless One Connect HDMI ports support high frame rates for gaming up to 165Hz. They also all support variable refresh rates right across its frame rate range, with the VRR support encompassing the AMD FreeSync Premium Pro format.

Auto low latency support enables the R95H to automatically switch to its Game mode, in which mode the time the screen takes to render graphics drops to 10.4ms. Slightly higher than the S99H OLED, but not by enough for even the most competitive gamer to notice.

Where lag might become an issue, though, is if you’ve connected your console or PC to one of the HDMI inputs on an optional Wireless One Connect Box. The wireless transmission process associated with these boxes adds just under 20ms extra lag time.

The R95H helpfully organises all of your game sources, be they connected by HDMI or streamed via the many cloud gaming services Samsung support, onto a dedicated Game Hub home screen within the Tizen OS GUI, and also calls up a dedicated gaming menu if you press and hold the play button on the remote while playing a game.

This menu provides detailed information on the incoming gaming feed, and provides a host of cheats – sorry, gaming aids – such as mini map zooming, brightening dark areas so enemies are easier to spot, calling up an onscreen crosshair, and calling in different levels of motion smoothing for those (increasingly rare) occasions where you find yourself playing a low frame rate game.

As a tasty prelude to the video picture quality we’re going to cover in the next section, gaming on the Samsung R95H is a mostly a fantastically fun but also seriously immersive experience. The huge colour vibrancy the Micro RGB screen can achieve (I measured almost 150% of the DCI-P3 colour spectrum) together with brightness that hits peaks as high as around 2200 nits, results in colours that explode off the screen, making titles as varied as Crimson Desert, Forza Horizon and Rayman Legends look radiantly engaging to a degree they’ve seldom looked before.

HDR titles are handled well, with the screen doing a good job of optimising game HDR engines to its capabilities without the results looking clipped or unstable, and gaming feels responsive via the TV’s built-in HDMI ports.

My only gripes with gaming are that blooming around stand-out bright objects seems a little more noticeable if you’re sat off to the side of the screen than it does with video, and that fast pans and rapidly moving objects can look a touch soft compared with the S99H. Though they do look equally fluid.

Picture Quality

• Remarkable colour range
• High brightness
• Excellent backlight controls

While we’ve become pretty accustomed now to TVs that push brightness far beyond the levels commonly used by content creators, doing the same thing for colour is for me much more noticeable – and, therefore, trickier to do convincingly.

Samsung’s Micro RGB AI processor, though, makes a remarkably good job of it. Especially considering it’s dealing with such a new technology.

Starting with just how aggressively the R95H leans into Micro RGB’s wider colour gamut capabilities, measurements taken using Portrait Displays’ Calman Ultimate software, G1 signal generator and C6 HDR5000 light meter reveal that the screen can deliver essentially 150% of the DCI-P3 colour range. An unprecedented figure that at least some of Samsung’s picture presets seek to venture into when showing today’s more constrained HDR images.

The Dynamic preset really goes for it, and is worth checking out for the fullest evidence of the sort of spectacle Samsung’s TV can deliver. While this mode is surprisingly even-handed in how it expands colours across the spectrum, and how little noise it suffers with compared with some rival similar modes I’ve seen on some early Micro RGB/Mini RGB samples, it still looks forced sometimes, particularly when it comes to skin tones.

The Standard preset, while certainly not measuring accurately, is for the most part a joy to watch. I watched multiple favourite 4K Blu-ray test discs in this default mode (having turned off the interfering Eco and ambient sensor-related modes) and for most of the time was both dazzled by seeing such familiar titles looking like they’d been remastered in some new next-gen HDR format, and amazed at how well this ‘expansion’ of their native images had been achieved.

Especially when it came to avoiding such potentially distracting nasties as exaggerated colour noise, certain tones suddenly jumping out of the picture more than others, and saturations so extreme that the screen is no longer able to express the sort of subtle colour blends required to make objects feel three-dimensional and natural.

Just as importantly as the spectacular but surprisingly authentic feeling colours to the Standard mode’s appeal is the prowess of the Samsung R95H’s backlight system. The more than 1700 local dimming zones in the QE75R95H’s screen together with the extra light control created by using separate red, green and blue LEDs for each lighting ‘unit’ creates light control mechanics which, under the watchful eye of Samsung’s dedicated Micro RGB processor, deliver both fantastically deep black colours by LCD TV standards, but also impressive stability and freedom from either general clouding and backlight blooming around stand-out bright objects.

What’s more, even when a little blooming can occur around extremely bright, colourful objects, unlike normal LED TVs the blooming actually adopts the chief colour tone of the ‘offending’ object. This makes it much less noticeable than the usual grey blooming effect, as your eye more often than not perceives the bloom as natural colour radiance.

Making the capabilities of the backlight controls even more impressive is the fact that the R95H can deliver its deep black colours and clean local dimming effects despite it also being extremely bright.

Calman Ultimate tests reveal brightness peaks of nearly 2300 nits on 10% and more than 660 nits on full 100% light windows, which contributes to an outstanding HDR sensation in terms of baseline brightness and the intensity of classic HDR highlights like sunlight reflecting on glass or metal, or bright streetlights against a night sky.

This impressive brightness doesn’t remotely start to overwhelm the screen’s huge colour capabilities. In fact, far from any tones looking faded or pallid in bright areas, the screen delivers huge levels of colour volume that complete the sense that RGB TVs are in a world of their own where colour is concerned.

Exciting though all of this is, many home cinema fans will still want the QE75R95H to be able to handle movies in a much more ‘as the director intended’ fashion as well, at least for serious film nights.

As with its S99H OLED flagships, Samsung has again managed to cater for this need much more successfully than we might have expected given the extravagant capabilities of the R95H’s screen. Right out of the box, the Filmmaker Mode achieves DeltaE 2000 average measurements with every Calman Ultimate HDR test I tried it with bar one below the 3.0 level beyond which deviations from industry standards might potentially be visible to the human eye. And even on that one test where it strays further than three, it only does so by a half mark.

Filmmaker Mode images inevitably look much less bright and much less vibrant than Standard mode, simply because sticking to today’s common mastering standards means using much less of what the screen can do. But this is as it should be – and the demands of switching into accurate settings don’t cause subjective viewing issues such as pale colour tones, heavily reduced backlight controls or poor dynamic peaking of bright light sources.

The R95H delivers SDR content in the Standard mode with just as much measurable and subjectively enjoyable precision, while again managing to drastically open SDR up in terms of brightness and colour in the Standard mode – and/or when using a pretty effective SDR to HDR conversion option – without the results looking gaudy.

Inevitably the R95H isn’t perfect. Sometimes the mostly excellent Standard mode can push skin tones, especially in dark scenes, too much, that they look too ripe. A slight pinkish tone can sometimes appear over bright shots in Standard mode too, and very occasionally subtle colour differences, especially over misty backgrounds, can become too overt.

Blooming around bright objects, while disguised by its colour component versus regular LED TVs, is present in a way it isn’t with OLED, and becomes slightly more noticeable if you’re watching the TV from an angle. The Standard mode can sometimes exhibit obvious baseline brightness ‘jumps’ during hard cuts between dark and light shots.

Motion looks slightly softer than it does on Samsung’s regular premium LCD TVs, as well as looking too smooth and noisy if you leave the Standard present’s default Picture Clarity settings in play.

Finally, while for the majority of the time I think most viewers in typical home viewing conditions will love the way the R95H’s anti-glare filter suppresses basically all reflections, it can flatten black levels a little in really extreme bright ambient light.

Upscaling

• Well controlled processing side effects
• Impressive, 4K-like sharpness and detail
• Good noise suppression

The potent, heavily AI-influenced processors in Samsung’s premium TVs over the past few years have consistently delivered some of the best upscaling around – a handy benefit, I suspect, of Samsung’s longer devotion to the 8K TV cause than any other brand.

This trend continues with the Micro RGB AI processor, happily, as the R95H turns HD and even SD into convincing 4K look-a-like territory when it comes to detailing and clarity, without exaggerating source noise or grain, or generating distracting side effects such as colour shift or haloing around hard object edges.

The fact that the upscaling holds up well on a screen as big as 75-inches underlines how effective Samsung’s processing is, too.

Sound Quality

• Object Tracking Sound works well
• Good power and soundstage creation
• Can struggle with sustained deep bass

For most of the time the R95H sounds good. Despite its slender bodywork, for starters, it manages to produce impressive volume levels capable of satisfying pretty substantial rooms. Especially as the sound is projected well beyond the TV’s physical extremities, creating a soundstage larger than even the 75-inch screen.

This large soundstage is exceptionally coherent, too, thanks to the ear-catching efforts of Samsung’s Object Tracking Sound system. Combining clever audio processing with a multi-speaker set up that places speakers all around the screen, OTS does a remarkably accurate job of placing key effects in the right place.

This applies to everything from dialogue to gunfire and engine noise from moving vehicles, and the number of objects that the OTS engine is capable of handling in any given scene is remarkable.

There’s a lovely crisp, clean but also rounded quality to the QE75R95H’s detailing, and shrill trebles sound controlled, even and free of warbling or buzzing distortions.

The R95H doesn’t quite hold it together at the low frequency end of the sound spectrum, though. Short, impactful bass sounds hit fine, but where there are longer, really deep and pressurised rumbles to handle the pair of dedicated low frequency speakers can descend into various distortions, including buzzing noise, crackling, and a general coarsening of the low frequency sound as the speakers try to push beyond what they’re really capable of achieving.

Final Thoughts

With the QE75R95H Samsung has not only proven that Micro RGB and similar technology is relevant even in a world where content doesn’t yet exist that could fully unlock its capabilities, it’s delivered a TV that also breaks new ground with its LCD backlight control and AI features.
 
And which does things in the colour department that even Samsung’s S99H OLED can’t but that’s not to say you should necessarily buy it over the S99H. There are also areas, inevitably, where the pixel-level light control of OLED remains unmatched.
 
But the fact that the 75R95H even stands as a credible alternative to a TV as brilliant as the S99H is an outstanding achievement for such a new technology.

You can also find the review on Trusted Reviews here.

Samsung is always striving to innovate for the benefit of the customer. Out of this was borne the concept of Micro RGB. A concept which miniaturised the backlight unit itself to a micro level. Micro RGB uses microscopic red, green and blue LEDs (colour), each under 100 microns, that emit light independently. This results in an ultra-wide spectrum colour, stunning brightness, precise contrast and true depth for a lifelike viewing experience. 

Samsung set an ambitious target of achieving 100% BT.2020 Wide Colour Gamut coverage² – an international standard for ultra-high-definition TV colour, set by the International Telecommunication Union. In simple terms it means that it can show the full colour range defined by that standard, helping images look richer, more accurate and more lifelike.

It also means a level of colour reproduction once limited to professional monitors can now be experienced on TVs and marks a significant advancement in the technical standards of the display industry.

Bringing Cutting-Edge Technology into Everyday Viewing

Micro RGB achieves one of the highest colour gamuts available in TVs today. Samsung has ensured its Micro RGB technology utilises enhanced software capabilities to ensure users can experience the difference across a wider range of content from HDR content to everyday content such as OTT streaming and sports.

Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB delivers highly precise light control, richer detail and more natural colour.

Additionally, Glare Free technology³ minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement, it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

1. Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
2. Evaluated based on VDE certification criteria, in accordance with the UHD (4K) colour standard BT.2020 established by the ITU, and certified for ‘Micro RGB Precision Colour’. ︎
3. Available on R95H. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO) ︎

Samsung TV Plus, the subscription-free streaming service built into Samsung Smart TVs, today announced the expansion of its global Creator lineup, introducing new Creator-led channels across the United Kingdom, Australia, New Zealand, Singapore, Thailand, and the Philippines, while making existing Creator channels available in Brazil and Mexico.

Spanning lifestyle, food, sports, news and science, the additions bring some of the world’s most recognisable and influential digital personalities to audiences through carefully curated television experiences, further cementing the service as a destination for free premium Creator content.

The new global offerings include:

• United Kingdom – Now available in partnership with 208 Studios, Samsung TV Plus has launched three new Creator channels: Happy Place, featuring interviews from Fearne Cotton’s acclaimed podcast boasting more than 15 million  followers across social media; Golf Life, the popular golf and comedy brand from Tubes, Ange and Jimmy Bullard with more than a combined 3 million followers; and JOE Media, one of the UK’s leading millennial news and entertainment brands with more than 30 million followers across platforms.
• Australia, New Zealand, Singapore, Thailand & the Philippines – Now available, Luke Nguyen’s World is a first-to-FAST channel showcasing more than 95 episodes across nine series starring renowned Australian-Vietnamese chef, restaurateur and television presenter Luke Nguyen, whose programming has aired in more than 150 countries, as he explores food, culture and travel around the world.
• Brazil & Mexico – Now available, Samsung TV Plus has expanded Mark Rober TV, bringing the former NASA engineer’s dedicated science and engineering channel to audiences in Latin America. Featuring dubbed programming available 24 hours a day, the channel gives viewers free access to one of the world’s most popular educational Creators with more than 79 million followers combined.

These partnerships underscore Samsung TV Plus’ leadership in establishing a meaningful bridge between the Creator economy and the new era of television, transforming how the world’s leading digital Creators connect with and engage viewers.

“The Creator economy is no longer a trend – it’s a global phenomenon that’s reshaping how audiences discover and engage with content,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus. “Samsung TV Plus has been at the forefront of that evolution, giving the world’s leading digital storytellers a global platform to grow their brands, while expanding their reach to millions of viewers in a true television environment.”

Already home to top Creators Dhar Mann, Michelle Khare, The Try Guys, Smosh, and more, Samsung TV Plus continues to redefine the television experience, giving digital storytellers access to the service’s 100 million monthly active users worldwide.

Tom Cruise reflected on more than four decades at the forefront of global cinema as he joined BAFTA for a special A Life in Pictures event on Monday 21 September.

In an in-depth conversation with Edith Bowman, the award-winning actor and producer looked back across a career spanning 47 films, sharing stories from behind the camera as well as in front of it and discussing the craft, collaboration and creative choices behind some of his most celebrated work.

The conversation explored films including Risky Business (1983), Born on the Fourth of July (1989), Jerry Maguire (1996), Magnolia (1999), Collateral (2004), Top Gun (1986) and Top Gun: Maverick (2022), alongside the Mission: Impossible franchise (1996–2025) and his latest film, Digger (2026).

His latest role in Digger marks his first collaboration with award-winning director Alejandro G. Iñárritu, in a film Cruise has described as unlike anything he’s tackled before.

Reflecting on his experience upon first reading the script for Digger, Tom Cruise said: “It’s the most outrageous character I’ve ever read!… I swear to you, I have never read a movie [like this], it is the most original film, and one of the most moving films I’ve ever seen. And this character, what a joy!“

Later, commenting on the shared experience of creating a film, he added: “The beauty of making movies, and I think the beauty of living is that you don’t do it alone. It’s all of us. And the beauty of making a film, we all know, it’s every single one of us together trying to create this story that we’re going to entertain the world.”

From his breakthrough role in Taps (1981), Tom Cruise has gone on to become one of Hollywood’s most enduring and versatile leading men. Over four decades on screen, he has continually redefined himself – from Oliver Stone’s Vietnam epic Born on the Fourth of July (1989), which earned him a BAFTA nomination for Leading Actor, to Rob Reiner’s courtroom drama A Few Good Men (1992), Thomas Paul Anderson’s Magnolia (1999), Michael Mann’s Collateral (2004) and Doug Liman’s Edge of Tomorrow (2014).

That same commitment to his craft has shaped Cruise’s work as a producer and champion of the theatrical experience. He produced his first film, Mission: Impossible (1996) and has gone on to produce almost every film he has starred in since, including Top Gun: Maverick (2022), which earned four BAFTA nominations and became one of the highest-grossing titles of all time.

In 2005, he was honoured with the Stanley Kubrick Britannia Award for Excellence in Film by BAFTA North America.

The event was supported by BAFTA’s Official Screen Partner, Samsung, the Official Screen Partner to BAFTA.

BAFTA: A Life in Pictures is a long-running series of in-depth interviews in which some of the world’s leading film and television talent share unique career insights into the experiences that helped them hone and develop their craft.

The series has previously hosted figures including Baz Luhrmann, Bradley Cooper, Cate Blanchett, Chiwetel Ejiofor, Daniel Craig, Emma Thompson, George Clooney, Helen Mirren, Hugh Grant, Kate Hudson, Kate Winslet, Keira Knightley, Kristin Scott Thomas, Margot Robbie, Martin Scorsese, Meryl Streep, Penélope Cruz, Quentin Tarantino, Russel T Davies, Sam Mendes, Tom Hanks and Viola Davis.

You can expect two days of Cloud Gaming action, where you can jump behind the wheel, experience the thrill of Asphalt Legends and put your racing skills to the test, against fellow players and even a pro.

Take on high-speed challenges, compete against other players in live competitions and discover how easy it is to jump straight into the action with Samsung Gaming Hub.

Whether you’re a seasoned racer or just fancy giving it a go, come down, grab a device and get racing.

26^th September 2026 – 11am-7pm / 27^th September – 11am -5pm

For more information, check out the Gaming Hub app on all Samsung devices to jump into Cloud Gaming. No download, no wait, just play.

Samsung KX – Welcome to Samsung King’s Cross London | Samsung KX | Samsung UK

A sharply defined subject against a softly blurred background creates a sense of depth long associated with professional camera lenses. Researchers have continued to explore ways to achieve this effect in smartphone video.

With the Galaxy Z series, Portrait Video recreates the distinctive depth and Bokeh¹ of a large-aperture lens.² To make this possible, Samsung Research analysed the optical characteristics of actual camera lenses and developed AI-powered video processing technology, while the MX Business optimised it for the device.

Samsung Newsroom spoke with YoungGeol Kim of the Visual Technology Team at Samsung Research and Sang-uk Park, responsible for camera development at the Mobile eXperience (MX) Business, about how Portrait Video evolved from a research concept into a Galaxy camera feature.

A New Level of Depth in Portrait Video

Q. What is Portrait Video? What has changed with the latest Galaxy Z series?

Park: Portrait Video keeps the main subject in focus while softly blurring the background, creating a cinematic look that makes the subject stand out.

On the Galaxy Z series, the degree of blur changes naturally based on the distance between the subject and background. Small background lights appear as soft, rounded Bokeh, much as they would through a large-aperture lens. This allows users to draw attention to the subject and capture videos with greater depth and atmosphere using just a smartphone, without the need for separate professional equipment.

Users can also shift the focus to a different subject or adjust the blur level after filming.

Q. What inspired the technology behind Portrait Video?

Kim: Photography has been my hobby for 25 years. That passion led me to camera technology research and development and sparked a lasting interest in the unique visual character of lenses.

As smartphone cameras advanced rapidly, photography benefited from a range of new features and improvements in image quality. Video evolved quickly as well, but I saw further potential in recreating the depth and background rendering of professional camera lenses. We proposed the idea during the research stage, just as the MX Business was exploring ways to help users create professional-looking videos more easily, paving the way for joint development.

Q. How did the teams collaborate to turn Portrait Video into a camera feature?

Kim: Existing solutions alone weren’t enough to achieve the natural lens rendering we wanted. At the time, Samsung Research’s technology was still in the research stage, so applying it to a product was not an easy decision. Even so, the MX Business recognised its potential and decided to commercialise it.

From there, full-scale testing and refinement began. We evaluated the technology on actual devices and exchanged feedback, turning it into a camera feature for users.

Park: To prepare the feature for real-world use, we had to shoot countless videos under a wide range of conditions and validate the results. Since the feature is centered on people, experts from both teams even served as models and filmed one another. We focused particularly on how naturally subjects were separated from their backgrounds and whether the blur and Bokeh looked right at different distances.

As we filmed each other, reviewed the results together and continued our discussions, what I remember most is how noticeably the results improved.

Large-Aperture Lens Rendering on Smartphones

Q. What is the key technology that takes Portrait Video to the next level?

Kim: The key is technology that recreates the distinctive look of large-aperture professional camera lenses in smartphone video. We used AI and optical analysis to make this possible.

Simply blurring an image is not enough to reproduce the depth and natural background rendering of a professional camera. Conventional blur softens an image by blending surrounding colors, but a large-aperture lens works differently. The degree of blur changes naturally based on the distance between the subject and background, while bright points of light spread into Bokeh that retain their shape and brightness. The shapes and textures of these out-of-focus areas are known as bokeh.

This requires accounting for both subject-to-background distance and how light spreads through an actual camera lens.

Recreating this effect on a smartphone required two elements. First, we analysed how light spreads through a real large-aperture lens and the resulting bokeh characteristics, then converted the results into data. We combined this with AI-estimated distance information for the scene, allowing the system to adjust the degree of blur and bokeh size based on the distance between the subject and background.

Q. What technical challenges did the teams face when creating blur and bokeh on smartphones?

Kim: The biggest challenge was naturally rendering complex boundaries between the subject and background, such as hair or eyeglass frames. On smartphones, AI-estimated distance information alone isn’t sufficient to accurately distinguish fine boundaries. Even a small error can blur strands of hair or leave parts of the background sharp, making the subject look unnaturally cut out.

To address this, we combined AI-estimated distance information with boundary information from the original footage, allowing for natural separation between the subject and background even around fine details such as hair.

Park: Maintaining consistent results across different shooting conditions — including weather, lighting, subject movement, and distance — was crucial. We repeatedly filmed under a wide range of conditions and reviewed the results, improving unnatural elements through software optimisation and additional AI training data. Building on Samsung Research’s technology, image quality experts from the MX Business also evaluated the results from a user perspective, further refining the feature.

Q. What did it take to make this complex video processing reliable and ready for use on the Galaxy Z series?

Kim: The biggest hurdle was reducing power consumption and heat generation without compromising quality. Video is a rapid sequence of images, so processing 4K video in real time requires significant computation.

That meant we had to prioritise. We preserved the processing essential to image quality while reducing computation in areas where users were unlikely to notice a difference.

As a result, we struck a balance between natural lens rendering and real-time processing, ensuring stable, efficient performance even during extended recording.

More Freedom in Video Creation

Q. What are some tips to help users get the most out of Portrait Video?

Kim: To make bokeh stand out, look for scenes with bright light sources against a relatively dark background. Sunlight sparkling through leaves, Christmas lights, or streetlights at night can spread softly into circular Bokeh, creating a more atmospheric look.

When filming a person, it’s best to avoid strong light from the front. Instead, position the light source behind or to the side of the subject. This can softly illuminate the subject’s hair and contours while making the background Bokeh more prominent. Reflected light or ambient sources like streetlights can help keep the face from getting too dark for a more balanced result.

Q. What reaction would you most like to hear from people who have tried Portrait Video?

Park: I’d like users, creators, and video professionals to be surprised by how easy it is to create cinematic video on a smartphone. I hope the natural blur, Bokeh, and post-capture editing features give them greater freedom to achieve the look and feel they want.

Kim: Ultimately, I hope people feel they no longer need to carry a separate professional camera. We will continue advancing the underlying technologies so they can create cinematic videos with just a smartphone.

Bringing the cinematic shallow depth of field and light rendering of professional camera lenses to smartphone video required extensive testing and collaboration to turn a research concept into a reliable product feature. Developed through the combined expertise of Samsung Research and the MX Business, Portrait Video expands the Galaxy video experience, giving users more ways to realise their creative vision.

1. The shape and texture of blur in out-of-focus areas, often seen when small points of light appear as circular highlights. ︎
2. A lens with an aperture that can open wide to let in more light, making it well suited for keeping the subject sharp while softly blurring the background and rendering bokeh highlights. ︎