Samsung Electronics Co., Ltd. today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalised gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Centre at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD designed to enhance gaming performance – and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customised mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Cafe Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilise glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions.¹

1. Promotional periods and offers may vary by region. ︎

Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device.

With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalised experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone.

With the UI customisation app Good Lock, users can also personalise the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organising their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished.

Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices².

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

1. Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions ︎
2. Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices. ︎

The strongest interiors are not only filled with beautiful objects. They are carefully composed to incorporate furniture, lighting, materials and technology as part of one cohesive design aesthetic.

Those focused on a curated home look are increasingly seeking statement pieces that offer longevity without limiting how a room can evolve.^{1 2} This is changing the role of technology in the living room. A television is no longer expected to sit apart from the interior. It should complement the furniture, reflect the homeowner’s style and feel considered even when it is not being watched.

Samsung’s The Frame was created with this idea in mind. Its slim, picture-frame-inspired profile helps it sit naturally alongside furniture and décor, while customisable bezels can be selected to complement different materials, finishes and colour palettes. For an even cleaner aesthetic, The Frame Pro offers fully wireless transmission through the Wireless One Connect Box, allowing connected devices to be placed up to 10 metres away³ and keeping your space clutter free.  When the television is not in use, Art Mode replaces the traditional black screen with a chosen artwork or personal photograph, allowing the display to remain part of the room. Through the Samsung Art Store, you can also access more than 5,000⁴ iconic works from legendary artists alongside collections from world renowned museums and galleries, bringing an ever-expanding art collection into the home.

That flexibility also makes The Frame a natural fit throughout the home, from a living room statement piece paired with bold landscapes, to a kitchen display that feels fresh and uplifting, a study softened by calming artwork or a child’s room made more personal with family photos. In every space, the right image helps set the mood while The Frame keeps the look polished and considered.

From relaxed country homes to expressive and bold spaces, here are four ways The Frame can complement different interior styles.

The Country House Traditionalist

A country-inspired interior is built around comfort, character and timeless appeal. Natural wood, upholstered furniture, layered textures and classic details create rooms that feel warm and welcoming.

The Frame fits naturally into this setting thanks to its slim, frame-inspired design and customisable bezels, which allow it to complement surrounding furniture rather than compete with it. When not in use, Art Mode gives the screen the feel of a framed piece, helping it blend into the room with ease.

Floral and garden scenes are especially well suited to timeless interiors, bringing softness, colour and a sense of nature into traditional spaces. Works such as Water Lilies, Sunflowers and The Artist’s Garden at Giverny can add an elegant finishing touch while complementing the room’s warm and layered aesthetic.

The Natural Living Explorer

Natural living is all about calm, with oak, linen, stone and organic textures creating interiors inspired by the outdoors.

Designed to blend into these spaces, The Frame lets the room’s materials and furnishings stay in focus while adding a subtle design layer of its own. Its pared-back profile works especially well alongside tactile furniture and relaxed, neutral finishes.

Landscapes and nature-inspired artworks are a natural fit for this style, with forests, mountains and open countryside helping to bring a sense of calm and escape into the home.

The Considered Minimalist

Minimalist interiors focus on balance rather than emptiness, with clean lines, thoughtful furniture and carefully chosen design pieces.

The Frame complements this approach by replacing the visual interruption of a black screen with artwork when the TV is not in use, helping maintain a calm and cohesive living space. It sits comfortably within a room where every object has a purpose.

Coastal and water-inspired pieces are a natural fit for minimalist homes, with serene seascapes and iconic works such as The Great Wave off Kanagawa bringing a sense of openness and tranquillity to the space.

The Contemporary Collector

For the contemporary collector, a home is built over time. Vintage finds, modern furniture and meaningful objects come together to create interiors full of personality.

Rather than feeling like a piece of technology, The Frame becomes another design object within the room, whether displayed as part of a gallery wall or above a statement sideboard. With interchangeable bezels and a changing art display, it evolves alongside the rest of the space.

This expressive style can also be reflected through cultural icons and celebrated masterpieces, from The Starry NighttoThe Kiss. These works allow homeowners to curate a display that reflects their own taste and personality.

A Television Designed to Belong

Great interior design is rarely about making every object match. It is about creating a sense of connection between them.

The Frame brings this thinking to one of the living room’s largest visual surfaces. Its slim, frame-inspired form, customisable bezels and Art Mode allow it to complement furniture and décor rather than asking the rest of the room to adapt around a television.

Whether placed within a warm country interior, a natural sanctuary, a quiet minimalist space or an eclectic collection, The Frame is designed to feel at home. Art provides the final layer but it is the relationship between the television, the furniture and the wider interior that allows the room to feel curated. Completing the experience, Samsung’s Glare Free technology⁵ minimises reflections, allowing both artwork and entertainment to be enjoyed with exceptional clarity in a wide range of lighting conditions. To find out more, visit www.samsung.com/uk and explore the Samsung Art Store for artworks and ideas that suit your space.

1. Euromonitor International, Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026, based on the Voice of the Consumer: Lifestyles Survey 2026, n=40,225. ︎
2. WGSN, Future Consumer 2026 and 2026 Interior Design Trends. ︎
3. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎
4. Samsung Art Store Streams provides all Samsung Art Store users with free access to a curated selection of 30 artworks each month, refreshed monthly. Subscription to the Art Store required to access the full art catalogue. Find out more: How to use Art Store. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO) ︎

The award is particularly significant because it validates the core engineering philosophy behind Galaxy Buds4 Pro: delivering sound as it was meant to be heard. The EISA Awards represent one of the most authoritative annual recognitions of audio quality in the global consumer electronics industry. Judged by a collective of expert editors from top technology publications across more than 25 countries, these accolades provide an independent assessment of audio performance and innovation. The recognition reinforces Samsung’s ongoing efforts to push the boundaries of premium wireless audio through advanced hardware, intelligent software, and user-centric design.

EISA’s praise further highlights the Galaxy Buds4 Pro’s balance of audio performance, call quality and everyday usability.

“Employing a two-way speaker with individual amplifiers dedicated to the woofer and tweeter [Samsung’s Galaxy Buds4 Pro] yields clean, musical detail,” commented Ljubisa Miodragovic, President at EISA. “Meanwhile, advanced Sensor Fusion technology combines a dedicated Voice Pickup Unit (VPU) with DNN-powered noise reduction to ensure exceptionally clear calls.”

“At Samsung, our goal has always been to deliver Hi-Fi sound that stays true to the original recording. Receiving the EISA In-Ear Headphones Award validates our commitment to audio engineering excellence and affirms our promise of delivering premium sound quality and user experiences,” said Han-gil Moon, Master and Head of Audio Group, Mobile eXperience (MX) Business at Samsung Electronics. “Users can be confident that Galaxy Buds4 Pro are built to provide the best and most satisfying sound experience. We will continue to build on this foundation to offer even richer listening experiences in the future.”

Galaxy Buds4 Pro delivers Samsung’s most advanced audio experience to date, with standout features including:

• A newly designed wider woofer that increases the effective speaker area by nearly 20% over the previous generation, paired with a dedicated tweeter to deliver clean bass, rich treble, and 24-bit/96 kHz UHQ audio true to the original recording. EISA experts praised Buds4 Pro for yielding “clean musical detail while limiting distortion across the frequency range.”
• Enhanced Adaptive ANC and EQ that analyzes wearing conditions and each user’s unique ear shape, applying optimal noise-cancelling algorithms in real time, so users can enjoy a consistent listening experience all day long.
• Super Clear Call enabled by the device’s advanced Sensor Fusion technology, which combines a Voice Pickup Unit (VPU) with Deep Neural Network (DNN)-powered noise reduction to “ensure exceptionally clear calls,” even in noisy environments.
• An ultra-sleek, ergonomic blade design refined through hundreds of millions of global ear data points and over 10,000 simulations, featuring a premium metal finish, engraved pinch controls, and an IP57 rating for water and dust resistance.^[1] 
• Deeper Galaxy ecosystem integration that allows users to initiate AI agents and manage hands-free calls through intuitive Head Gesture controls.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

[1] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant. Earbuds only.

At Galaxy Unpacked July 2026 in London on July 22, Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, sat down with cognitive neuroscientist and science communicator Dr. Dong-seon Chang to explore how AI could make health management simpler and more connected.

Dr. Pak explained how the body changes from day to day and how AI can learn an individual’s daily rhythms and patterns to help transform fragmented health data into more meaningful, personalised guidance. He also introduced Samsung Health’s Connected Care vision, extending beyond devices and data to connect people — from healthcare professionals and families to partners across the broader health ecosystem.

Ultimately, the conversation pointed to a broader question of how society can embrace AI while keeping people at the centre.

Watch the video below to learn more about Samsung’s vision for healthcare that is simpler, more connected, and human-centred.

On August 27th, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 1 p.m. BST.

“Samsung Wallet is built to help users manage the digital essentials they rely on throughout their day in a single secure experience,” said Woncheol Chai, EVP and Head of the Digital Wallet Team at the Mobile eXperience (MX) Business at Samsung Electronics. “By expanding Digital Key support to select Volkswagen vehicles, we’re giving more Galaxy users easy access to connected experiences that make everyday mobility simpler and more convenient.”

“The Digital Key is an important step toward a seamless and connected vehicle experience for our customers,” said Dr. Axel Heinrich, Senior Vice President System Architecture, Concepts & Innovation, Volkswagen Passenger Cars. “Our collaboration with Samsung has been highly constructive and built on a shared commitment to innovation, security, and ease of use. We are pleased to bring this solution to Volkswagen customers and look forward to building on this strong foundation to deliver even more convenient digital experiences in the future.”

Samsung Wallet gives Galaxy users an intuitive way to access compatible Volkswagen vehicles using their smartphone, without the need for a physical key or even taking their phone out of their pockets. Digital Keys support multiple access methods, including ultra-wideband (UWB)^[3] technology for hands-free entry and Near Field Communication (NFC)^[4] technology for tap-based unlocking and starting the engine.

Digital Key extends beyond vehicle access, allowing the trunk to be opened through Remote Key Entry. Users can also provide Digital Key access to trusted individuals through Samsung Wallet, set permissions when sharing a key and withdraw access at any time with simple controls. This allows owners to accommodate multiple drivers or provide short-term access when needed.

Samsung combines multiple layers of security to help safeguard sensitive personal information saved within Samsung Wallet. Stored directly on the device and backed by Samsung’s industry-leading security platform, Samsung Knox,[5] Digital Keys meet rigorous EAL6+^[6] certification standards for advanced protection against unauthorised access.

UWB technologies, based on standards established by the Car Connectivity Consortium (CCC), support reliable vehicle access while helping reduce the risk of unintended entry attempts. If a smartphone containing a Digital Key is lost or stolen, Samsung Find allows users to remotely manage or remove their Digital Key, while biometric or PIN verification helps keep every interaction secure and private.

Samsung Wallet helps Galaxy users keep important digital credentials — including payment cards, identification cards, boarding passes, and digital keys — within easy reach. Built to work seamlessly across the Galaxy ecosystem, Samsung Wallet combines everyday convenience with trusted security in a single experience.

Availability

Digital Key functionality for select Volkswagen models equipped to support this feature, including the ID.Polo, ID.Cross, ID.3neo, ID.4, ID.5, ID.7, and ID.Buzz, begins rolling out in Europe^[7] on Aug.18 for vehicles running ID. software 6.0.1.

[1] Digital Key availability is limited to eligible Volkswagen ID. vehicles produced on or after April 27, 2026 and running ID. software 6.0.1 or later and equipped with the “Preparation for Digital Key” option package. Earlier vehicles are not supported due to hardware requirements.

[2] Samsung Wallet Digital Key support is available on select devices, including: Galaxy S20 Ultra/S20+/S20, S21 Ultra/ S21+/S21/S21 FE, S22 Ultra/S22+/S22, S23 Ultra/S23+/S23/S23 FE, S24 Ultra/S24+/S24/S24 FE, S25 Ultra/S25 Edge/S25+/S25/S25 FE, S26 Ultra/S26+/S26, Note20 Ultra/Note20, Z Fold2, Z Fold3, Z Fold4, Z Fold5, Z Fold6, Z Fold7, Z Fold8 Ultra, Z Fold8, Z Flip 5G, Z Flip3, Z Flip4, Z Flip5, Z Flip6, Z Flip7, Z Flip7 FE, Z Flip8, Z TriFold, A36, A56, A37, A57, and Xcover7 Pro (except in Korea).

[3] UWB support is available on select devices, including: Galaxy S21 Ultra/S21+, S22 Ultra/S22+, S23 Ultra/S23+, S24 Ultra/S24+, S25 Ultra/S25 Edge/S25+, S26 Ultra/S26+, Note20 Ultra, Z Fold2, Z Fold3, Z Fold4, Z Fold5, Z Fold6, Z Fold7, Z Fold8 Ultra, Z Fold8, Z Flip8 (only in Korea), and Z TriFold.

[4] NFC support is available on select devices, including: Galaxy S20 Ultra/S20+/S20, S21 Ultra/ S21+/S21/S21 FE, S22 Ultra/S22+/S22, S23 Ultra/S23+/S23/S23 FE, S24 Ultra/S24+/S24/S24 FE, S25 Ultra/S25 Edge/S25+/S25/S25 FE, S26 Ultra/S26+/S26, Note20 Ultra/Note20, Z Fold2, Z Fold3, Z Fold4, Z Fold5, Z Fold6, Z Fold7, Z Fold8 Ultra, Z Fold8, Z Flip 5G, Z Flip3, Z Flip4, Z Flip5, Z Flip6, Z Flip7, Z Flip7 FE, Z Flip8, A36/A56 (except in Kazakhstan, India, and Latin America), A37/A57 (except in Kazakhstan, India, and Latin America), and Xcover7 Pro (except in Korea).

[5] For more information, please visit: https://www.samsungknox.com/en/knox-platform/knox-certifications.

[6] Evaluation Assurance Level6+, for which a product must be evaluated for specific protection against side-channel attacks or other advanced attack vectors, plus additional, more extensive testing and verification of the product’s security functions.

[7] Supported markets include Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canary Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, and Switzerland.

About Volkswagen

The Volkswagen Passenger Cars brand has a worldwide presence and manufactures vehicles at 28 locations in twelve countries. In 2025, Volkswagen delivered more than 4.7 million vehicles to customers. These include bestsellers such as the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat as well as the successful all-electric models of the ID. family. Last year, the company handed over around 382,000 all-electric models to customers worldwide. Volkswagen currently has a workforce of approximately 170,000 employees around the globe. With its BOOST 2030 strategy, Volkswagen is systematically advancing its development into the most desirable brand for sustainable mobility.

▲ (From left) “Vienna Viewed from the Belvedere Palace” (1758/61) by Bernardo Bellotto the Elder on OLED TV, “Summer” (1563) by Giuseppe Arcimboldo on The Frame and “The Tower of Babel” (1563) by Pieter Bruegel the Elder on Micro RGB TV at Kunsthistorisches Museum in Vienna. Photo: Seniad Kasupovic

Samsung Electronics Co., Ltd., and the Kunsthistorisches Museum in Vienna today announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store.^[1]  Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs.^[2] 

“The Kunsthistorisches Museum is not merely an institution it’s a symbol of Austrian cultural identity and is our neighbour, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung Austria by combining these world-class cultural treasures with Samsung’s cutting-edge display technology. We’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

▲ (From left) “Vienna Viewed from the Belvedere Palace, known as “Canaletto View” (1758/61) by Bernardo Bellotto on OLED TV and “The Art of Painting” (1665-1668) by Johannes Vermeer on Micro RGB TV at Kunsthistorisches Museum. Photo: Seniad Kasupovic

Masterpieces From Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

▲ “The Tower of Babel” (1563) by Pieter Bruegel the Elder on The Frame Pro.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs.

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise color calibration. Users can personalise their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

▲ Back row, from left: Manuel Laporta Osante, Head of TV/AV – Samsung Austria, Verena Eisner, Deputy CFO – The Kunsthistorisches Museum Wien, Antonio Marques, Strategy Product Manager – Samsung Austria. Front row, from left: Paul Frey, General Manager – The Kunsthistorisches Museum Wien, Dario Casari, President – Samsung Austria and Samsung Switzerland.

[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.

[2] Samsung Art Store is available on the following compatible Samsung TV models: 2026 Models: R95H, S99H, QN80H, QN70H, M80H, The Frame, The Frame Pro. 2025 Models: Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F and Q7F.

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

▲ Access Warranty and care instantly from Settings.

Available in Settings, Warranty and care displays information about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.^[1] Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added protection beyond the standard warranty, users can easily explore and enroll in a Samsung Care+ plan that matches their needs.

Resolve Device Issues With Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.

▲ Bixby offers customized responses to your inquiries.

Users can also access Bixby^[2] from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Book Repairs and Check Estimated Costs in One Place

When professional help is needed, users can tap “Request a repair” to book a repair at a Samsung-authorised service center without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.

Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs^[3] for major parts alongside the cost of the same repair with Samsung Care+. This helps users see cost information in one place and helps them understand the available service and protection options at the moment they need them.

▲ Repair estimates on main parts can also be verified.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support and repair services together, Warranty and care gives Galaxy users a simpler way to manage their devices for greater peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

For peace of mind today and lasting value tomorrow, Galaxy devices are supported by professional care at nearby Samsung-authorised service centers, both at home and abroad.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189).

[1] Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Walk in repair subject to local availability. Excess payable. Terms and conditions apply. UK residents aged 18+.

[2] Samsung account login and network connection required.

[3] Availability of estimated repair costs may vary by device model or region.

Samsung Electronics Co., Ltd. today announced an exclusive partnership with Activision as the official TV, monitor, soundbar and Wi-Fi speaker of Call of Duty: Modern Warfare 4, the latest title in one of the world’s largest first-person shooter (FPS) franchises. The collaboration brings Call of Duty together with Samsung’s premium display and connected gaming technologies to give players more ways to experience the title before its official launch.

Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognised intellectual properties. The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers and connected gaming services.

“We are pleased to be the official TV, monitor, soundbar and Wi-Fi speaker partner for Call of Duty: Modern Warfare 4, bringing players a more immersive experience through Samsung’s premium display and audio technologies,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We will continue working with leading developers to strengthen gaming experiences across our display portfolio.”

HDR10+ GAMING Brings Greater Detail to Gameplay

Samsung and Call of Duty will integrate HDR10+ GAMING into Call of Duty: Modern Warfare 4. The technology helps deliver more accurate colour and contrast, supporting the immersive visual experience that reflects the creative intent of the developers.

“Samsung’s display and gaming technologies provide an exciting way to experience Call of Duty: Modern Warfare 4,” said Cody Neal, Head of Partnerships at Activision. “Partnering with Samsung allows us to showcase the game with clarity, scale and responsiveness that complement the intensity at the heart of Call of Duty.”

Modern Warfare 4 will officially support a 32:9 super ultrawide aspect ratio, allowing Samsung Odyssey G9 users to experience a wider format giving players a broader sense of space in-game.

Samsung will also give consumers around the world more ways to experience Modern Warfare 4 across Samsung TVs, Odyssey monitors and gaming services.

Samsung Gaming Hub Streaming Call of Duty: NEXT

As part of the collaboration, Samsung Gaming Hub users will be able to watch Call of Duty: NEXT live through Samsung Gaming Hub on Aug. 21 at 9am PT (17:00 BST). Ahead of the event, a tune-in banner promoting Call of Duty: NEXT will be featured in the Samsung TV Gaming Hub masthead.

Samsung will also distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. The codes will give selected players an opportunity to experience the Modern Warfare 4 Beta from Aug. 21-25, before the Open Beta begins, starting Aug. 28 through Sep. 1. Users can check for Beta Early Access code availability and event details on the Samsung TV Gaming Hub.

Samsung Gaming Hub allows users to access major cloud gaming services, including Xbox Cloud Gaming, as well as other game-related content, in one place. With it, users can access supported services and content without switching devices.

Gamescom 2026: Samsung Odyssey To Showcase Speed and Detail of Modern Warfare 4

Additionally, Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026, taking place Aug. 26-30 in Cologne, Germany. As one of the world’s leading events for computer and video games, Gamescom brings together players, creators, publishers and technology brands from across the industry.

At the event, Samsung will provide Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes to select players who visit its booth. Visitors will also be able to play the highly anticipated title ahead of its official October 23 release on premium Samsung Odyssey gaming monitors. Built for modern gaming, Odyssey monitors give players the visual clarity and smooth performance needed for competitive play and cinematic moments.

For more information, visit www.samsung.com.