Samsung Gallery sync with Google storage gives you access to photos and videos across supported Galaxy devices. Getting started is simple. If your Samsung and Google accounts are set up on the device, you can enable sync in Gallery without creating a separate cloud account.

You can also move easily between devices while keeping your photos and videos within reach. For example, take photos on your Galaxy phone and view them in Gallery on your tablet. Sign in with the same Samsung and Google accounts and enable sync on each supported device.²

When setting up a new Galaxy device, sign in with the same Samsung and Google accounts used for Gallery sync on your previous device. Turn on sync to see previews of your photos and videos.³ If you need an original file, you can select the file you want and download it to your device easily.

To help you make room for more memories, Samsung introduces a new feature that lets you free up space on your device⁴. Once photos and videos are synced to Google storage, you can use the “Free up space” feature to remove the original files from the device and free up device storage, while keeping thumbnails visible in Gallery.

Gallery sync uses your Google account’s available storage, which is shared with Gmail, Google Drive and Google Photos. Google accounts include up to 15 GB at no cost.⁵

Support has started with select Galaxy devices running One UI 9 and will expand in phases. To set up sync, tap the Cloud icon in Gallery or tap “Get started” on the Tip Card, or go to Gallery Settings, turn on “Sync photos and videos,” and follow the on-screen instructions.

Frequently Asked Questions

1. The service will be available in the UK on select devices running One UI 9, with support expanding to additional Galaxy devices in phases. ︎
2. At launch, cloud photos and videos shown in Samsung Gallery are limited to content synchronised through Gallery after the service is enabled. Photos and videos previously stored in Google storage will remain in the cloud but will not automatically appear in Samsung Gallery. ︎
3. The new Galaxy device must be signed in with the same Samsung and Google accounts used for Gallery sync on the previous device. When accessing synced content on a new Galaxy device, original photos and videos remain stored in the cloud, with previews displayed on the device. ︎
4. Feature availability may vary by market and device model. ︎
5. Google accounts include up to 15 GB of storage at no cost, shared across Gmail, Google Drive and Google Photos. Available space depends on existing usage; Gallery sync does not add a separate storage allowance. ︎

The home is becoming the new theatre. But as TVs get bigger and brighter, the technology behind the picture needs to keep pace.

Premium TVs can now reach unprecedented peak brightness levels. Much of today’s streaming content, however, is mastered at far lower brightness levels. This creates a challenge: How can TVs make the most of their capabilities while preserving the look and feel intended by filmmakers and content creators?

HDR10+ ADVANCED is Samsung’s answer. Building on HDR10+, which uses scene-by-scene metadata to help TVs optimize brightness and contrast, the new technology adds more detailed picture information, AI-powered tone mapping and greater control over motion.

Bridging the Gap Between Master and Display

When HDR10+ technology was first introduced in 2017, most content was mastered brighter than consumer TVs could handle. Today, premium TVs can support extreme brightness levels that easily encompass the range for which much of that content was mastered.

To reproduce this content on brighter displays, TVs need to map the original brightness levels to their own capabilities. Without detailed scene information, this process can involve compromises that affect brightness, contrast and detail.

HDR10+ ADVANCED expands the dynamic metadata available to guide these adjustments. Specifically, it uses extended distribution metadata to represent tonality more accurately, enabling AI to create brighter HDR while preserving the creator’s intended look. This gives compatible TVs more detailed guidance across midtones as well as the brightest and darkest parts of the image, helping them reproduce each scene as intended.

Smarter Picture Quality, Powered by AI

HDR10+ ADVANCED combines its expanded metadata with Samsung AI-driven tone mapping to optimize the picture for modern displays.

Samsung TVs use AI models pre-trained on thousands of expert-graded HDR samples. These AI models run on-device in real time, generating optimal tone-mapping curves based on scene statistics in the metadata.

The aim is to make effective use of a TV’s brightness while preserving contrast and detail, helping bright highlights stand out without losing the nuances of darker scenes.

Tailored Motion for the Living Room

Films are typically shot at 24 frames per second, a frame rate that contributes to their cinematic look. On large home displays, however, some movements can appear uneven, particularly during camera pans. Conventional motion smoothing can help, but too much can make films look unnaturally fluid — a look often called the “soap opera effect”.

HDR10+ ADVANCED introduces Intelligent Motion Smoothing, which allows creators and streaming platforms to specify the desired level of smoothing for individual scenes. Levels range from 0, with smoothing off, to 5, with maximum smoothing.

This allows motion to be tailored to the content, from fast-moving sports that benefit from greater fluidity to cinematic dramas that retain a more natural look.

Understanding the Content on Screen

A sports broadcast, an animated film and a news program each have different visual characteristics. HDR10+ ADVANCED introduces genre-based metadata to help compatible TVs better understand the content they’re displaying.

Its two-layer structure combines 16 broad content classes with 64 more specific descriptors. These can identify characteristics such as the type of sport, movement, lighting conditions and how the content was captured. A football match, for example, could include descriptors relating to the pitch, ball movement, camera panning and daylight.

This additional information can help tailor picture processing to different types of content. It also creates a foundation for potential future services, including interactive and commerce experiences.

Expanding HDR10+ GAMING Experience Through Cloud Gaming

HDR10+ ADVANCED extends optimized HDR to cloud gaming, helping compatible games deliver a better-tuned picture without players needing to calibrate settings manually.

Adaptive Cloud Gaming uses real-time ambient-light data and dynamic tone mapping to optimize visibility and immersion in cloud-based games on compatible HDR10+ GAMING platforms.

A New Chapter for Home Entertainment

HDR10+ ADVANCED brings together expanded scene metadata, AI-powered tone mapping, intelligent motion control and cloud gaming capabilities to build on the existing HDR10+ ecosystem.

The goal is straightforward: HDR10+ ADVANCED compatible Samsung TVs make better use of their display capabilities while adapting more intelligently to what’s on screen. Whether watching a film, following live sport or playing a game streamed from the cloud, viewers can benefit from picture processing designed around the content.

As home entertainment evolves, HDR10+ ADVANCED represents another step toward a more flexible and refined viewing experience.

For more information on HDR10+ ADVANCED, visit hdr10plus.org/advanced.

As emerging technologies like AI redefine the workplace and modern qualifications overhaul traditional education pathways, 7 in 10¹ UK parents surveyed admit to feeling overwhelmed or out of their depth when advising their teenage kids on future careers.

The findings come as Samsung launches its seventh annual Samsung Solve for Tomorrow competition, an award-winning innovation programme and tech-for-good competition offering 11-to-18-year-old students across the UK and Ireland the opportunity to explore a career in tech by challenging them to solve real-world problems.

Research reveals that teens regularly look to their parents for career guidance, with 82%² asking for advice on school, skills and emerging tech careers between one and ten times a month. Yet many parents feel completely out of their depth:

• Over a third (35%)³ report feeling like they can no longer help their children navigate job markets, and 40%³ admit they lack confidence when giving up-to-date career advice.
• 63%⁴ believe their teen already understands modern technology and future job roles better than they do.

Among parents who feel ill-equipped, parents point to a qualifications system that is too complex to navigate (35%) and a lack of clear information or reliable resources (34%). Many also cite a rapidly changing job market filled with new roles that didn’t exist when they were younger (40%).

At the heart of this shared confusion are rapid overhauls in academic and vocational routes. Nearly half (45%)⁵ of parents based in regions where the qualifications can be taken admit to being unfamiliar with T-Levels, while 44%⁵ know little to nothing about Higher Technical Qualifications (HTQs).

Parents are equally puzzled when it comes to emerging, tech-driven careers. Over half (57%)⁶ aren’t confident explaining what an AI Prompt Engineer actually does for a living, while 56%6 aren’t confident on roles like Climate Tech Specialist and 44%⁶ for Cyber Security Analyst.

Desperate for backup, 7 in 10 (73%)⁷ confess turning to online search engines or AI chatbots to decode new qualifications or job titles before discussing them with their teens, while 20% rely on family or local group chats to compare notes with other parents. In fact, 7% of parents confess to simply pretending to know what their teen is talking about to save face.

With two thirds (66%)⁸ of parents admitting to leaning on their local community when stumped by their teens career queries, Samsung sent dad and TV presenter Joe Swash into his local neighbourhood to see if anyone had the answers.

In a fun new film launched today, Joe goes on a mission through his local community – turning to taxi drivers, baristas, and quizzing fellow parents on the street – only to discover everyone is just as baffled as he is. That is, until he meets Samsung Solve for Tomorrow alumni Sophie Cradock, a tech savvy teen and founder of the Illegal Fishing Prediction System, who built up the confidence and skills she needed to navigate her own career in tech through the competition. 

Joe Swash, dad and TV Presenter said: “As a dad, you want to be the one with all the answers, but the world is moving at lightning speed! When my teens start talking about jobs that didn’t even exist when I was growing up, I just sit there nodding along, totally blagging it. It turns out us parents are all in the same boat, secretly searching what it all means under the table!

“That’s why Samsung Solve for Tomorrow is so brilliant. It gives young people the chance to get stuck into tackling real-world issues and coming up with their own creative solutions using tech. They learn new skills, build their confidence and get to turn something they’re passionate about into something that could make a real difference. And as a dad, that’s what you want, isn’t it? To see your kids find their feet and do something they’re proud of.”

Recognising that many parents feel uncertain about navigating modern qualifications and career pathways, Samsung has also created a free parent guide to accompany the programme.

Available to download from solvefortomorrowuk.com, it provides conversation starters to help parents and young people discuss the ideas explored through Samsung Solve for Tomorrow and how these relate to future careers in technology and beyond. The guide signposts families to trusted careers information and explains routes into technology careers, including Samsung apprenticeships, placement years and graduate programmes.

For young people curious about where their skills could take them, the competition offers a hands-on taste of the very careers parents are struggling to explain. Working alone or in teams of up to four, students choose one of three challenge themes for 2026/27, each linked to a fast-growing area of work:

• Smarter Sport – tech that makes sport more inclusive and helps people perform better.
• Greener Future – tech that protects the planet and supports sustainable living.
• Safer Online – tech that keeps people connected, confident and in control.

Mirroring a real-world product development cycle, the innovation competition runs in three stages – Imagine it, Make it and Pitch it. After entries close on 18th January 2027, semi-finalists will be paired with Samsung mentors and given funding to build a prototype, before finalists pitch to a panel of Samsung and industry experts at the national final in April 2027.

Finalists will also take part in a Work Experience Day with Samsung, gaining first-hand insight into life in the tech industry, while winners will see their ideas showcased on the big screen at Piccadilly Circus and take home some of the latest Samsung products for themselves, their teachers and schools.

As part of its commitment to opening up access to STEM and innovation opportunities for young people across the UK and Ireland, Samsung Solve for Tomorrow is delivering free regional workshops in Glasgow, Manchester, Birmingham and London. Reaching more than 700 students from 13 schools this term alone, the sessions challenge young people to identify issues they care about, develop technology-driven solutions, and pitch their ideas, helping them build confidence in creative problem-solving, innovation and communication.

Following a workshop at a school in Stoke-on-Trent, one teacher said: “We’re using Samsung Solve for Tomorrow as the basis for our Key Stage 4 Non-Exam Assessment (NEA), so this is great for getting more focus and more entries for the competition.” One Year 10 student added: “This is so good, I think I’m on the way to London!”

The workshops are backed by teacher training designed to build lasting confidence rather than a one-off session. On Wednesday 11 November (4–5pm), teachers can join a free, interactive CPD (Continuous Professional Development) webinar exploring simple, classroom-ready techniques that help students generate ideas, solve problems and build creative confidence. Drawing on design thinking approaches used in Samsung Solve for Tomorrow, as well as early careers insights from a Samsung colleague and a practising Design & Technology teacher, the session will help teachers and practitioners support young people to think more creatively. Teachers can register for the webinar here. Entries are submitted by a teacher or home-educating parent at solvefortomorrowuk.com.

Jessie Soohyun Park, Head of Corporate Social Responsibility at Samsung, added: “As a parent working in the tech industry myself, I’m often asked how I’m preparing my own children for the future. I don’t always have the answer and know lots of parents feel the same way. What I do know is that exposure to hands-on experiences, relatable role models, and core skills like creativity and problem-solving are what young people need to chart their career.

“Young people have an incredible drive to innovate and through Samsung Solve for Tomorrow, we want to help them channel their passions into tech for good solutions while building future-proof design-thinking skills. Seeing alumni like Sophie go onto start their own businesses and speak so confidently about their future is easily the most rewarding part of what we do.”

1. Combines ‘Always’, ‘Often’, ‘Sometimes’ ︎
2. Combines ‘1–2 times a month’, ‘3–5 times a month’, ‘6–10 times a month’ ︎
3. Combines ‘Strongly agree’, ‘Somewhat agree’ ︎
4. Combines ‘Significantly better’, ‘Somewhat better’ ︎
5. Combines ‘Unfamiliar’, ‘Very unfamiliar’ ︎
6. Combines ‘Not that confident’, ‘Not confident at all’ ︎
7. Combines ‘Search online (e.g., search engines, social media)’, ‘Consult AI chatbots to quickly decode the terminology’ ︎
8. Combines ‘Significantly’, ‘Moderately’, ‘Slightly’ ︎

As a Worldwide Olympic and Paralympic Partner, Samsung Electronics is supporting the Games with Galaxy technology — from Victory Selfie and broadcast integrations to the Samsung Open Station, an experience space inside the Youth Olympic Village. Having supported the Youth Olympic Games since the inaugural edition in Singapore in 2010, Samsung is going beyond technology at Dakar 2026 to support young athletes’ personal growth as well.

For the athletes competing at Dakar 2026, reaching the Olympic stage is the result of years of dedication. But some of the most lasting lessons come from what happens along the way — overcoming setbacks, building resilience, discovering what matters beyond results.

That is why, on November 3, Samsung hosted “Beyond the Medal: Your Journey Shapes What Comes Next,” a mentoring session at the Samsung Open Station inside the Youth Olympic Village. By bringing in athletes who have walked the Olympic path before them, the session aimed to inspire pride and motivation in the next generation — and to share the spirit of openness at the heart of Samsung’s Olympic partnership.

Two IOC Athlete Role Models¹ – Senegalese canoe slalom Olympian Jean-Pierre Bourhis (31) and Ugandan swimmer Jamila Lunkuse (29) – joined New Zealand tennis bronze medalist Marcus Daniell (36) for a conversation with young athletes.

Moderated by Lefa Makgato, CSR Manager at Samsung Electronics Africa, the session brought the three mentors together with 28 young athletes from 12 countries to share the journeys that shaped them — and offer a guide for exploring where life beyond sport might lead.

Open the Way: Finding Your Own Path

Makgato opened by asking each mentor where their Olympic journey began.

For Bourhis, who represented Senegal at Rio 2016 and Tokyo 2020 and is featured in Samsung’s “Voices of Galaxy: Paddling for the Future,” the dream took shape in 2008, when Togo’s Benjamin Boukpeti won a bronze medal in kayaking at Beijing 2008.

“As a kid, I realised an African paddler could reach the podium,” he said. “Rio 2016 showed me the way could be opened. Now my job is to keep it open for others.”

Lunkuse, who made her Olympic Games debut at 15, recalled that swimming began with friendship rather than ambition. “I wasn’t thinking about medals or the Olympics,” she said. “I just enjoyed being part of something with my friends, and that’s what built my love for the sport.”

Daniell, who ended New Zealand’s 109-year wait for an Olympic tennis medal at Tokyo 2020, pointed to choosing tennis over football at 14. “Because I’d given up a sport I loved, I knew I had to fully commit,” he said.

Break Your Boundaries: Learning Through Challenges

The conversation then turned to the biggest challenges each mentor faced.

With almost no whitewater facilities in Senegal, Bourhis had to build his training base in France — while holding down a full-time job as an engineer in electric vehicle repair. “As an engineer, I see a limit as a problem to solve, not a wall,” he said. “I train before work, during lunch or late at night. What keeps me going is purpose.”

Lunkuse spoke openly about the anxiety she faced ahead of Rio 2016. “I became so focused on qualifying times that I no longer enjoyed it,” she said. “It was only when I took time away that I could see what I was going through and what help I needed — and that’s what got me to Rio 2016.”

Daniell described a knee injury in 2022 that kept him out for nearly two years. “What got me through was having something bigger than tennis,” he said. “Everyone fails. Those who last are the ones who learn to pick themselves up when they fall.”

Beyond the Game: Turning Experience Into Opportunity

Finally, Makgato asked how the lessons of sport carried into what came next.

Through nonprofit work, Bourhis is building a canoeing ecosystem in Senegal. “We’re building it step by step — and building canoes locally makes the sport more affordable, creates local jobs and leaves a lasting legacy,” he said. “I want to give the next generation the tools to build their own way.”

Lunkuse, a youth coach and World Aquatics Athletes’ Committee member, urges young athletes to look beyond results. “Results do not define your value,” she said.

Similarly, Daniell – an IOC Athletes’ Commission member and founder of High Impact Athletes, a nonprofit connecting athletes with charities – advised: “Look for a goal beyond personal success. For me, that was what kept pushing me forward.”

Opening Possibilities for the Next Generation

Makgato closed the session with a story of her own. Growing up in a small township in South Africa, she first encountered a computer at 18 — at one of Samsung’s Solar Powered Internet Schools. She later joined Samsung Electronics Africa, where she now leads CSR programs across the continent, including Solve for Tomorrow, giving the next generation the kind of opportunity she once received. Having seen firsthand how a single opportunity can change a life, she had good reason to stand before the young athletes that day.

“I know firsthand how access to technology and education opens doors you may never have imagined. Where you are today doesn’t determine where you’re going,” she said. “We wanted to encourage young athletes to stay open to new ideas and recognise the potential they have to shape their own futures.”

1. IOC Athlete Role Models (ARMs) have been part of the Youth Olympic Games since Singapore 2010. Selected by International Federations for each sport, these experienced Olympians stay on site to speak with young athletes and lead workshops on topics such as career management and injury prevention, helping shape the athletes of tomorrow. ︎

Samsung’s Black Friday deals are here, bringing savings across Galaxy smartphones, tablets and earbuds, TVs, gaming monitors and home appliances.

But with plenty of offers competing for attention, finding the right deal is about more than spotting the biggest saving. Whether you’ve been holding out for a new smartphone, dreaming of a bigger screen or finally replacing an appliance that’s seen better days, we’ve rounded up some of the Samsung Black Friday offers worth knowing about.

The best Samsung Black Friday deals at a glance

What Samsung Black Friday phone deals are available?

If you’re searching for the best Black Friday phone deals, two of the key offers to consider are the Galaxy Z Fold8 and Galaxy S26.

• Galaxy S26 – for a more traditional flagship smartphone:

If you want flagship Galaxy features without changing the way you use your phone, the Galaxy S26 combines performance and camera features in a compact design.

For Black Friday, customers can save £250 on Galaxy S26 on eligible purchases made by 17 November.³

Not sure whether it’s time to replace your current phone? Our buying guide covers some of the signs that it may be worth upgrading, from declining battery life to running out of storage.

• Galaxy Z Fold8 – for more screen space:

For anyone who regularly wishes their phone had a little more room, the Galaxy Z Fold8 gives you extra screen space for multitasking, entertainment and everyday productivity, while still having a device that folds down into a smartphone.

Its 7.6-inch main display provides additional room for running apps, reading or watching content, alongside a cover display for everyday use.

Black Friday Price Promise: Find it cheaper at selected online retailers from 4 November to 1 December and we’ll return the difference¹⁷.

Are there Samsung tablet Black Friday deals?

Yes, Samsung’s Black Friday offers include savings on the Galaxy Tab S12 Series.

From catching up on a series to getting through emails, studying or working across multiple apps, the Galaxy Tab S12 Series gives you a larger screen when your phone simply isn’t enough.

Customers can get up to £140 off Galaxy Tab S12 Series with code BLACK1 on eligible purchases made by 1 December.⁴

There is also an extra £100 off when trading in a selected device with code S12TI, with the trade-in promotion available on eligible purchases until 8 December.⁵

Are Galaxy Buds on offer for Black Friday?

Yes, Samsung’s Black Friday audio offers include savings across Galaxy Buds4 and Galaxy Buds4 Pro with customers able to save up to £50 on eligible purchases made by 1 December.⁶

Whether it’s the morning commute, a long flight or simply blocking out distractions while you work, Galaxy Buds4 Pro sit at the premium end of Samsung’s wireless earbuds range, designed for music, calls and everyday use alongside compatible Galaxy devices.

What Samsung Black Friday TV deals are available?

If you’re searching for Black Friday TV deals, the right Samsung TV depends on what matters most in your room – from design to picture technology.

• The Frame – for a TV designed to fit your interiors

For anyone who loves movie night but doesn’t necessarily want a large black rectangle dominating the room the rest of the week, The Frame is designed to make your TV part of the interior.

When you’re not watching films, sport or your latest box-set, Art Mode can display artwork on screen, helping The Frame blend more naturally into your space.

For Black Friday, customers can claim their VAT back on selected The Frame TVs⁷, as well as get up to £150 off when recycling an old TV on eligible purchases⁸.

• Micro RGB – for premium picture technology

If your Black Friday wish list starts with picture quality, Micro RGB is the ultimate premium technology to consider.

Samsung Micro R95H RGB uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum¹⁸. Trusted Reviews has described Samsung’s Micro RGB technology as “an outstanding achievement for such a new technology.”

Customers can claim their VAT back on selected Micro RGB TVs during Black Friday⁹, alongside up to £150 off when recycling an old TV on eligible purchases¹⁰.

With Samsung TV Plus, Samsung TV owners can also enjoy subscription-free entertainment with channels spanning sport, food, reality, news and popular dramas. Recent additions include The Chase, The Voice Global, Real Madrid TV and Fearne Cotton’s Happy Place, alongside favourites such as Come Dine With Me, Poldark and The Graham Norton Show.

What Samsung Black Friday monitor deals are available?

For gamers who want to go big this Black Friday, the Odyssey OLED G9 pairs an ultrawide display with OLED picture technology, creating a more immersive view for gaming while also giving multitaskers plenty of room to work across multiple windows.

For Black Friday, customers can claim their VAT back on selected Samsung monitors including selected Odyssey gaming monitors^11.

Are there Black Friday washing machine deals?

A washing machine might not be the most glamorous thing on a Black Friday wish list, until yours starts making laundry harder than it needs to be.

Samsung’s Black Friday washing machine deals include savings across selected laundry appliances, such as the Bespoke AI Series 8 Washing Machine.

Customers can save up to £150 on selected washing machines and tumble dryers¹², alongside the opportunity to claim their VAT back on selected appliances¹³.

Selected washing machines are also available with free standard installation, subject to eligibility¹⁴.

Samsung washing machines also connect with SmartThings on compatible models, providing additional ways to manage and monitor laundry from a connected device¹⁹.

Are there Black Friday fridge freezer deals?

Planning a bigger kitchen upgrade? Black Friday can also be a chance to tackle one of the more substantial purchases on the household list.

Samsung is also offering Black Friday Fridge Freezer deals, with customers able to save up to £500 on selected fridge freezers¹⁴.

VAT-back offers are also available across selected home appliances during the Black Friday promotional period.¹⁵

For households considering a larger kitchen upgrade, Samsung’s Fridge Freezer range includes the Bespoke AI Side-by-Side Refrigerator Series 7, with storage designed for everyday family use.

Does Samsung have a Black Friday Price Promise?

Still wondering whether to buy now or keep hunting for a better price? Samsung’s Price Promise is designed to offer some extra reassurance.

If you find an eligible product cheaper at a selected online retailer between 4 November and 1 December 2026, Samsung will return the difference, subject to the full promotional terms.

The Price Promise applies to eligible purchases made through Samsung.com/uk, the Samsung Shop App or Samsung Experience Stores. Evidence of the lower price is required and claims must be submitted by 8 December 2026²⁰.

Are there any other Samsung Black Friday savings?

Black Friday savings don’t have to stop at your next tech purchase. Eligible Samsung Wallet users can also access Dining Pass, bringing restaurant and coffee offers directly into Samsung Wallet.

Planning dinner out? Through tastecard, users can access offers including 2 for 1 meals, 25% off the total bill or 50% off food at thousands of restaurants across the UK. And for the daily coffee run, Coffee Club gives users 25% off barista-made, 7 days a week at coffee shops across the country.²¹

Can I trade in or recycle my old Samsung device, TV or appliance?

Trade-in and recycling offers are available on selected Samsung Black Friday purchases.

For eligible Galaxy devices, customers may be able to trade in a selected old device towards the cost of a new one. Galaxy Tab S12 Series shoppers, for example, can get an additional £100 off when trading in a selected device using code S12TI.⁴

For selected TVs and home appliances, Samsung’s Trade Up programme can provide an instant discount when an old product is recycled. Selected TVs are eligible for up to £150 off, depending on the product and promotion.²²

Eligibility and discounts vary, so check the individual product page before purchasing.

When do Samsung Black Friday deals end?

The Galaxy Z Fold8 and Galaxy S26 offers run until 17 November 2026, while a number of offers across the Galaxy Tab S12 Series, Galaxy Buds, TVs, monitors and home appliances run until 1 December 2026.

Some additional offers, including selected trade-in or installation promotions, have different closing dates.

Which Samsung Black Friday deal is right for me?

The right deal ultimately comes down to what you want your next upgrade to do.

Need more screen space wherever you go? Take a look at the  Galaxy Z Fold8. Prefer a familiar flagship smartphone? The Galaxy S26 could be the better fit. For entertainment and productivity on a bigger canvas, there’s the Galaxy Tab S12 Series, while Galaxy Buds4 Pro offer a premium audio option for life on the move.

At home, The Frame puts design front and centre, Micro RGB focuses on premium picture technology and Odyssey OLED G9 brings an ultrawide view to gaming and multitasking. And if the upgrade you really need is sitting in the kitchen or utility room, Samsung’s Black Friday Washing Machine and Fridge Freezer deals are worth exploring too.

Ready to find your Black Friday deal?

Explore the latest Samsung Black Friday deals at www.samsung.com/uk/offer/black-friday/. Check individual product eligibility and full promotional terms before purchasing.

1. Samsung Electronics (UK) Limited. Purchase Between 28.10.2026 and 01.12.2026. £100 discount on Galaxy Fold8 Ultra, Fold8 or S26 Ultra smartphones purchased from Samsung.com/uk using PayPal as the payment method. Excludes accessories and memory storage. Can be used in conjunction with other discounts and promotions. One (1) redemption per household; non-transferrable. Samsung Student site and Enhanced Partnership Programmes excluded. To redeem, proceed to checkout and select PayPal or PayPal Pay Later as payment option. Subject to status and credit approval. Finance provided by PayPal Credit. Samsung Electronics (UK) Limited acts as a broker and offers finance from a limited number of providers. PayPal Pay Later, PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD. Please be aware that late or missing repayments may also affect your credit rating, which could make it more difficult or expensive for you to obtain credit in the future. T&Cs apply. ︎
2. Purchase from Samsung.com by 01.12.26. £30 value based on Galaxy S20 128GB in working condition. £713 value based on Galaxy Z Fold7 1TB. Values over £30 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. ︎
3. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
4. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
5. Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
6. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
7. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
8. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
9. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK ︎
10. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
11. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
12. Purchase from Samsung.com/UK by 01.12.26. ︎
13. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. **Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. Purchase from Samsung.com, Samsung Experience Stores, or Shop App by 31.12.26. £0 value on standard installation will be shown at checkout. Mainland Great Britain only. Excludes Scotland. ︎
15. Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. ︎
16. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
17. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
18. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
19. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
20. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1 & S12TI) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
21. UK residents aged 18+ only. Requires one Samsung Pay in-store or contactless transaction of at least £0.01 every 30 days and registration through the Samsung Wallet App. Maximum one active membership per Samsung Account. Memberships end at 23:59 on 22 October 2027. Full terms apply. ︎
22. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎

Black Friday shoppers will spend more than double what they spent last year treating themselves in the sales¹, as Brits choose to prioritise their own wish lists and quality over quantity.

More than a third (35%) of Black Friday shoppers are planning to use the sales to buy something for themselves this year, as almost a third (32%) say they feel they deserve a reward.

These purchases are far from spur-of-the-moment. According to new research, 4 in 10 Black Friday shoppers (41%) planning to treat themselves have been waiting for the sales to finally buy something they’ve had their eye on, with nearly a third (29%) having spent the last three months thinking about it.

With its own Black Friday offers launching from 4 November, Samsung polled UK shoppers to see what they’ve been saving up for, finding technology (23%) – including phones, tablets and TVs – among the top categories, alongside fashion items (25%), beauty products (20%), and small household appliances (16%).

When it comes to tech, long-term value is proving important. Half (50%) of shoppers say a higher-priced, premium technology product can be worth the extra cost if it is likely to last longer, while 43% point to better features or performance and 43% say buying from a brand they trust makes the additional spend worthwhile.

Valuing quality over quantity, more than a quarter (28%) agree a bigger planned purchase, like upgrading your smartphone or a household appliance, is more of a treat than a small spontaneous one – with almost half (47%) believing the discount makes it easier to justify.

Some are even prepared to make room elsewhere in their budgets to get the bigger treat they want, with shoppers willing to cut back on takeaways or eating out (25%), coffees and snacks (20%) and nights out (19%) to save for their Black Friday purchases. 21% also admit to planning these big purchases up to three months in advance.

Zeena Hill, Senior Director of Marketing for Home Entertainment and Appliances at Samsung UK, said: “The smartest shoppers aren’t chasing the lowest price tag, they’re hunting for long-term value. From our research we’re seeing a clear trend where households are making calculated adjustments in their everyday spending so they can invest in home upgrades that will last.

“A great deal feels good. Buying smart feels even better. Whether it’s an award-winning, big-screen OLED TV, an energy-saving appliance that cuts your bills, or a Galaxy Z Fold8 that unlocks the latest AI, the real win is getting more from your money.”

Of those planning to take advantage of this year’s deals, 14% have delayed upgrading their mobile phones in the hope of getting a discount this year.

A discount can provide the final nudge shoppers need to make a purchase they have been considering, with 41% saying an item being discounted or on special offer makes them feel more comfortable spending money on something they genuinely want.

In fact, almost two thirds (65%) say they at least sometimes need a specific reason – such as a discount or milestone – to feel comfortable spending money on a treat they truly deserve.

Supporting shoppers’ desire to buy once and buy well, Samsung’s Black Friday deals start from 4 November 2026 – with discounts and offers available across the latest Galaxy smartphones, TVs, home appliances and more.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026².
• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV³. Offer available from 4 November 2026.
• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**⁴. Offer available from 4 November 2026.
  

Visit www.samsung.com/uk/offer/black-friday/ for more information.

1. The poll of 2,000 UK Black Friday shoppers found they spent an average of £133.97 last year. In comparison, shoppers expect to spend £304.30 this year, an increase of £170.33. ︎
2. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26.  ︎
3. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
4. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

“The Youth Olympic Games represent an important stage in a young athlete’s journey — where competition, connection, and personal growth come together,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “At Dakar 2026, we are committed to bringing the Games to more people and enriching the experience for the athletes who take part through purposeful Galaxy innovation and programs designed around their needs.”  

Helping Power the Youth Olympic Games: Bringing Galaxy Innovation to Dakar 2026

Having introduced sports technology integrations at Paris 2024 and Milano Cortina 2026, Samsung is now bringing these innovations to the Youth Olympic Games for the first time.

Galaxy S26 Ultra devices are being incorporated into skateboarding and taekwondo coverage alongside existing broadcast cameras, enabling handheld, close-up, and vertical perspectives that can complement traditional production. Dakar 2026 is also serving as an opportunity to test and learn from these applications as Samsung continues exploring how mobile technology can support future Games experiences, including on the road to the LA28 Games.

The Olympic Victory Selfie is making its Youth Olympic Games debut at Dakar 2026, extending a program that has become an iconic expression of athlete celebration at the Olympic and Paralympic Games since its debut at Paris 2024. Centered on connection, emotion, and self-expression, Victory Selfie gives athletes a more personal way to capture and share the moments that define their journey.

Using Galaxy Z Flip7 Olympic Edition devices, medalists across disciplines will have the opportunity to commemorate their winning moments as part of Victory Selfie activations around medal ceremonies to create lasting memories of their achievement that are sharable with friends, family, and supporters around the world.

Supporting Athlete Journeys: Enriching the Games-time Experience for Young Olympians

At the Samsung Open Station inside the Youth Olympic Village, Samsung is creating a welcoming, relaxed space where athletes can step away from competition, meet peers from around the world, and explore new ways to express themselves through Galaxy technology. Inspired by Dakar’s coastal environment, the space brings together interactive activities designed to help athletes celebrate their individuality, create lasting memories, and reflect on where their journeys may take them next. These activities include:

• Victory Talk – Athletes can capture their Dakar 2026 experience through a short-form video built around casual questions about themselves, their time at the Games, and their aspirations for the future.

• Victory Wall – Using Galaxy devices, athletes can transform their photos into personalised Olympic-themed characters and posters, celebrating their individuality and creativity.

• Victory Photo Zone – Athletes can recreate the excitement of a medal ceremony moment by capturing and sharing the excitement of standing on the podium.

• Community Lounge – A relaxed social space where athletes can connect with one another, play a Dakar-themed mobile skateboarding game, personalise keepsakes, and discover Galaxy Tips designed to help them get more from their devices.

• Mentoring Session: Beyond the Medal – Mentoring session where Olympians and IOC Athlete Role Models help young athletes shape their lives beyond competition.

Samsung’s Commitment to the Olympic Games: Bringing the Dakar 2026 Closer to Local Communities

Dakar 2026 marks a milestone as both the first Olympic sporting event held on the African continent and as a new chapter in Samsung’s support of the Youth Olympic Games, which dates back to Singapore 2010. Alongside its athlete-facing programs, Samsung is extending the excitement of the Games into communities across Senegal through local media, digital, retail, and consumer activations designed to help more people take part in the excitement of Dakar 2026.

Out-of-home campaigns will spotlight Dakar 2026 – and Samsung’s programming – across key locations in Dakar and Senegal while Samsung consumer experience zones will bring the excitement of the Youth Olympic Games into local communities. This will give fans opportunities to explore Galaxy technology, take part in interactive sports and AI-powered challenges, and create their own Olympic-inspired moments.

Samsung is also working with domestic partners on their retail initiatives for Dakar 2026, including special Galaxy offers and in-store activations, while a citywide pin program spanning Samsung locations will encourage consumers to explore the Games and participate in Samsung experiences throughout Dakar.

Together, these programs extend Samsung’s commitment to the Olympic Games beyond the competition venues — supporting young athletes at the center of the Games while creating more ways for local fans and communities to experience and celebrate this historic moment.

A Worldwide Olympic and Paralympic Partner, today announced that it is bringing Galaxy technology and athlete-centered programming to the Youth Olympic Games Dakar 2026 to enrich the experience of young athletes during an important stage in their Olympic journeys.

Taking place in Senegal from Oct. 31 to Nov. 13, Dakar 2026 is bringing together more than 2,700 young athletes from 207 countries across 25 sports. It also marks a historic milestone as the first Olympic sporting event to be held on the African continent. Additionally, Samsung is drawing on nearly four decades of experience within the Olympic Movement to further strengthen its commitment to the Youth Olympic Games, which dates back to the inaugural edition, Singapore 2010.

“The Youth Olympic Games represent an important stage in a young athlete’s journey — where competition, connection, and personal growth come together,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “At Dakar 2026, we are committed to bringing the Games to more people and enriching the experience for the athletes who take part through purposeful Galaxy innovation and programs designed around their needs.”  

Helping Power the Youth Olympic Games: Bringing Galaxy Innovation to Dakar 2026

Having introduced sports technology integrations at Paris 2024 and Milano Cortina 2026, Samsung is now bringing these innovations to the Youth Olympic Games for the first time.

Galaxy S26 Ultra devices are being incorporated into skateboarding and taekwondo coverage alongside existing broadcast cameras, enabling handheld, close-up, and vertical perspectives that can complement traditional production. Dakar 2026 is also serving as an opportunity to test and learn from these applications as Samsung continues exploring how mobile technology can support future Games experiences, including on the road to the LA28 Games.

The Olympic Victory Selfie is making its Youth Olympic Games debut at Dakar 2026, extending a program that has become an iconic expression of athlete celebration at the Olympic and Paralympic Games since its debut at Paris 2024. Centered on connection, emotion, and self-expression, Victory Selfie gives athletes a more personal way to capture and share the moments that define their journey.

Using Galaxy Z Flip7 Olympic Edition devices, medalists across disciplines will have the opportunity to commemorate their winning moments as part of Victory Selfie activations around medal ceremonies to create lasting memories of their achievement that are sharable with friends, family, and supporters around the world.

Supporting Athlete Journeys: Enriching the Games-time Experience for Young Olympians

At the Samsung Open Station inside the Youth Olympic Village, Samsung is creating a welcoming, relaxed space where athletes can step away from competition, meet peers from around the world, and explore new ways to express themselves through Galaxy technology. Inspired by Dakar’s coastal environment, the space brings together interactive activities designed to help athletes celebrate their individuality, create lasting memories, and reflect on where their journeys may take them next. These activities include:

• Victory Talk – Athletes can capture their Dakar 2026 experience through a short-form video built around casual questions about themselves, their time at the Games, and their aspirations for the future.

• Victory Wall – Using Galaxy devices, athletes can transform their photos into personalised Olympic-themed characters and posters, celebrating their individuality and creativity.

• Victory Photo Zone – Athletes can recreate the excitement of a medal ceremony moment by capturing and sharing the excitement of standing on the podium.

• Community Lounge – A relaxed social space where athletes can connect with one another, play a Dakar-themed mobile skateboarding game, personalise keepsakes, and discover Galaxy Tips designed to help them get more from their devices.

• Mentoring Session: Beyond the Medal – Mentoring session where Olympians and IOC Athlete Role Models help young athletes shape their lives beyond competition.

Samsung’s Commitment to the Olympic Games: Bringing the Dakar 2026 Closer to Local Communities

Dakar 2026 marks a milestone as both the first Olympic sporting event held on the African continent and as a new chapter in Samsung’s support of the Youth Olympic Games, which dates back to Singapore 2010. Alongside its athlete-facing programs, Samsung is extending the excitement of the Games into communities across Senegal through local media, digital, retail, and consumer activations designed to help more people take part in the excitement of Dakar 2026.

Out-of-home campaigns will spotlight Dakar 2026 – and Samsung’s programming – across key locations in Dakar and Senegal while Samsung consumer experience zones will bring the excitement of the Youth Olympic Games into local communities. This will give fans opportunities to explore Galaxy technology, take part in interactive sports and AI-powered challenges, and create their own Olympic-inspired moments.

Samsung is also working with domestic partners on their retail initiatives for Dakar 2026, including special Galaxy offers and in-store activations, while a citywide pin program spanning Samsung locations will encourage consumers to explore the Games and participate in Samsung experiences throughout Dakar.

Together, these programs extend Samsung’s commitment to the Olympic Games beyond the competition venues — supporting young athletes at the center of the Games while creating more ways for local fans and communities to experience and celebrate this historic moment.

Black Friday falls on Friday 27 November 2026. Customers in the UK can visit www.samsung.com/uk/offer/black-friday/ to register for early access to offers starting on Wednesday, 4 November 2026.  

Galaxy smartphone offers: Upgrade what’s possible in your pocket

Considering the Galaxy Z Fold8 or the Galaxy S26 this Black Friday? Discover new ways to enjoy your favourite content, capture memories and get things done.

Galaxy Z Fold8 unfolds to give you more space for watching, browsing and reading.

Galaxy S26 brings Galaxy AI to everyday tasks, including Photo Assist, which lets you move, resize or remove objects, or completely transform your images.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026¹.
• Black Friday Price Promise. Find it cheaper at selected online retailers from 4 November 2026 to 1 December 2026 and we’ll return the difference².

Galaxy tablet and laptop offers: Upgrade your work and creativity

Explore the Galaxy Tab S11 Ultra, Galaxy Tab S10 FE and Galaxy Book6 Pro this Black Friday for work, study and creativity.

Galaxy Tab S11 Ultra combines AI tools for summarising content and refining writing with Samsung DeX for organising your workspace. Galaxy Tab S10 FE offers practical tools in Samsung Notes, including Handwriting Help³ to tidy notes and Solve Math⁴ to help with calculations.

Prefer working on a laptop? Galaxy Book6 Pro includes AI Select and AI Cut out to turn on-screen images into visuals for presentations, alongside natural-language search to help find files, photos and settings⁵.

• Get up to £140 on the Galaxy Tab S12 Series with code BLACK1*, plus get an extra £100 off when you trade in with code S12TI**⁶. Offer available from 4 November 2026.
• Get up to £75 off the Galaxy Tab S10 FE Series when you checkout with PayPal⁷. Offer available from 28 October 2026.
• Get an extra £200 off when you trade in a Galaxy Book6 Pro with code EXTRATRADE⁸. Offer available from 28 October 2026.

Galaxy earbuds and smartwatch offers: Get more from every day

Discover Galaxy Buds4 Pro, Galaxy Buds4 and Galaxy Watch9 this Black Friday, with features to support your day – from your morning commute to your evening workout.

Galaxy Buds4 Pro combine enhanced Active Noise Cancellation and Adaptive EQ to adapt listening to your surroundings, while Galaxy Buds4 offer an open-fit design for everyday listening.

Galaxy Watch9 provides activity and sleep insights, with an AI-powered Energy Score⁹ informed by recent sleep and activity trends.

• Save up to £50 on Galaxy Buds4 and Galaxy Buds4 Pro¹⁰. Offer available from 28 October 2026.
• Get £50 off the Galaxy Watch9 with code BFW¹¹. Offer available from 28 October 2026.

Samsung TV offers: Upgrade your viewing experience

Considering a Micro RGB TV or The Frame TV this Black Friday? Samsung’s TVs offer different ways to upgrade your enjoyment of films, sport and gaming.

Micro RGB TVs use micro-sized red, green and blue LED backlights, together with AI processing, to refine colour and picture quality.

The Frame combines TV entertainment with Art Mode to display artwork or your own photos when you are not watching.

• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV¹². Offer available from 4 November 2026.

Samsung home appliance offers: Upgrade your everyday routines

Explore Samsung Bespoke AI washing machines and Samsung Bespoke AI refrigerators this Black Friday for help managing everyday tasks.

Bespoke washing machines feature AI Wash+, which senses load weight and soiling to adjust water, detergent and rinsing, and recognises supported fabric types under specified conditions.

Samsung’s Bespoke AI refrigerator features AI Vision Inside, which helps identify supported foods as they enter or leave the fridge, making it easier to keep track of ingredients.

• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**¹³. Offer available from 4 November 2026.
• Save up to £500 on Fridge Freezers*, plus claim your VAT back on selected appliances**¹⁴. Offer available from 4 November 2026.
• Save up to £150 Washing Machines and Tumble Dryers*, plus claim your VAT back on selected appliances**¹⁵. Offer available from 4 November 2026.

Samsung Black Friday 2026: Register for early access on Samsung.com

Ready for a premium upgrade? Visit www.samsung.com/uk/offer/black-friday/ and register for early access to upcoming Samsung

1. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
2. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
3. Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login. ︎
4. Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices. ︎
5. Requires internet connection and Samsung Account login. Galaxy AI select download and installation may be required when launching the app for the first time. ︎
6. *Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. **Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
7. Purchase from Samsung.com by 17.11.26. Only redeemable for a £75 discount when purchasing Galaxy Tab S10 FE+ or a £50 discount on Tab S10 FE. One (1) redemption per household; non-transferable. UK residents 18+ only. You must checkout using PayPal as the payment method. ︎
8. Purchase from Samsung.com or Samsung Experience Stores by 10.11.26. Trade in to receive an extra £200 off Galaxy Book6 Pro. Apply code at checkout to redeem. ︎
9. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
10. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
11. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
12. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
13. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
15. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

A good purchase earns its place in the routines we repeat every week. As Black Friday 2026 approaches, it is worth thinking about what will make life at home easier long after the shopping season ends.

Research from SmartLabX, a dedicated analysis program that tracks the lifestyles of European households and their expectations regarding the technologies that surround them, shows that value has been redefined by the consumer and price is no longer rarely considered in isolation.¹

Value not just today, but for the future

A refrigerator isn’t bought for just one occasion. It needs to hold all your regular food shopping, make room for ingredients when hosting friends and family, and keep pace as households change and grow. Whether it is keeping milk chilled or feeding three generations of a family, choosing the right appliance matters.

Thinking about those familiar moments can make it easier to choose an appliance that will feel useful throughout the year. On selected Samsung refrigerators, Twin Cooling Plus optimises temperature and humidity in the fridge and freezer using independent cooling airflows to help keep food fresher for longer and prevent odours from mixing.²

For someone who likes to plan meals ahead, that means ingredients are cared for between visits to the food outlets and the next evening spent cooking. It is a practical benefit that becomes part of the rhythm of the kitchen.

Among European refrigerator buyers, 36% consider reliability and durability important, almost matching the 37% who consider price¹ important. What matters is not only what an appliance costs, but how well it works for the people using it.

Energy efficiency that fits the weekly routine

With laundry running several times a week in many homes, energy use is a key part of the value equation, particularly as the cost of living continues to rise. Energy efficiency ranks as the most important feature for refrigerator buyers (37%), while also ranking second for washing machines (32%)¹.

A load of bedding for visiting guests may not need to be ready straight away, while clothes for tomorrow’s workday or the kid’s school uniform are a must. Choosing a cycle around the time available can help make energy-conscious habits easier to fit into the week.

AI Energy Mode in SmartThings supports this on compatible Samsung washing machines and selected cycles, reducing energy use by washing at lower temperatures and extending the cycle time. When there is less need to rush, it offers a way to manage energy use within the usual laundry routine.

Making the everyday that little bit easier

Life is busy, and the best value appliances are those that allow customers to spend less time on routine chores, and more time on the things that they enjoy. In the kitchen, it is often what happens after the meal that matters.

Across Europe, 81%¹ of consumers say they are willing to pay more for self-cleaning ovens. After roasting a big family meal or cooking dinner for friends, scrubbing the oven with a full belly is not on the top of anyone’s to do list.

Pyrolytic Cleaning on selected Samsung ovens turns grease and food residue into ash that can be wiped away once the oven has cooled. It makes the clean-up less demanding, so cooking at home feels a little easier from start to finish.

At Samsung we understand how busy life gets, and that is why we have designed appliances that work to make life that little bit easier.

A choice that fits everyday life

This Black Friday season, a useful place to start is an ordinary week at home. Think about the meals you cook, the washing you do, the amount of food you need store, and the jobs you would welcome a little help with.

The biggest saving may not be the appliance with the lowest price. Genuine value means choosing products that offer lasting performance, support efficient everyday living and make life that little bit easier.

Samsung home appliances can support those familiar routines, bringing value to the moments that continue long after the shopping season is over Enabling Better Living.

1. SmartLabX (External) | DA Purchase Journey | UK, Poland and Italy | March 2026 | 899 survey respondents ︎
2. Please see more information on this feature here: https://news.samsung.com/global/twin-cooling-plus-tm-technology-how-to-make-your-fridge-fresher-how-your-fridge-works ︎

​Whether you welcomed a Samsung TV into your home two weeks ago or two decades ago, your trust in our innovation TVs has helped us reach an extraordinary milestone.

This year marked the 20th consecutive year Samsung Electronics has been named the world’s No. 1 TV brand¹, a testament to two decades of shared cinematic moments, sporting triumphs, and daily family entertainment.

​Since first taking the global top spot in 2006, Samsung recorded a 29.1% share of the global TV market in 2025, according to market research firm Omdia.

While these numbers reflect our industry leadership, what matters most to us is being the canvas for your everyday life.

Shaping the Future of Home Entertainment

​As we look to the next chapter, our promise remains the same: to deliver exceptional picture quality, elegant design, and seamless connected experiences.

​We continue to expand our cutting-edge Micro RGB technology, delivering ultra-precise RGB light control and breathtaking colour accuracy. Meanwhile, our latest OLED line-ups deliver true blacks, vibrant contrast, and picture quality optimised by real-time AI processing.

Meanwhile, The Frame continues to blend world-class picture performance with museum-quality digital art, allowing you to seamlessly integrate technology into your personal interior style.

You Joined Us for Two Decades of Unforgettable Shared Moments

​Over the last 20 years, our screens have been the window to history, bringing millions of households together across [London] to witness unforgettable moments in real time.

• ​A Generation of Olympic Magic: From the dazzling light shows of Beijing 2008 and the unforgettable spectacle of London 2012, to the carnival energy of Rio 2016, the quiet resilience of Tokyo 2020, and the breath-taking open-air celebration along the Seine for Paris 2024. [London] viewers have cheered on the world’s greatest athletes in stunning picture quality.
• ​Eurovision’s Unforgettable Revolutions: [London]’s favourite musical spectacle has kept us endlessly entertained over the last two decades. Millions tuned in to see Finnish heavy metal band Lordi shatter expectations with their iconic 2006 victory, paving the way for 20 legendary years of show-stopping performances, vibrant costumes, and historic wins.
• ​Royal Celebrations and Global Union: Millions of viewers across the world tuned in simultaneously in April 2011 to watch Prince William marry Catherine Middleton, transforming living rooms into front-row seats for a modern fairy tale that captivated a worldwide audience.
• ​Triumphs of Human Resilience: In October 2010, the world held its breath as live broadcasts tracked the perilous rescue of 33 Chilean miners trapped underground for 69 days, uniting viewers across [London] in collective relief as each miner emerged safely to the surface.
• ​Connecting in Times of Separation: During the height of the COVID-19 pandemic, living rooms became our classrooms, workplaces, and sanctuaries. Televisions played a vital role in keeping [London] households informed, entertained, and connected during unprecedented lockdown measures.
• The State Funeral of Queen Elizabeth II: In September 2022, the state funeral of Queen Elizabeth II became one of the most-watched live television events in European history. Broadcasters across the continent paused regular programming to transmit the ceremony from Westminster Abbey. The broadcast drew an estimated global audience of billions, marking the end of a 70-year reign.

20 Years of Industry-Defining Innovation

​Our commitment to redefining display technology has always been inspired by how you watch, live, and interact with your TV. The last 20 years have seen many TV milestones, from design evolution of the Bordeaux TV to The Frame, celebrating the transformation of the “black screen” into art in partnership with iconic European museum and galleries like British museum and the Louvre to Samsung’s commitment of “Screens for All” by featuring Relumino Mode, which helps visually impaired users enjoy shared moments with their families. To address Europe’s strict privacy standards, Samsung Knox has been a silent guardian, ensuring that the connected smart home remains a safe and trusted sanctuary.

Here is a look back at the journey we’ve taken together since first reaching the No. 1 position in 2006 with the iconic, design-led Bordeaux TV:

• ​2009: Accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• ​2011: Introduced Smart TVs, transforming televisions into connected entertainment hubs that went beyond traditional viewing.
• ​2015: Reimagined living spaces with The Serif, positioning the screen as a furniture-like statement piece.
• ​2017: Launched The Frame, pioneering the Art TV category by transforming the display into a customisable digital art canvas.
• ​2017: Set industry benchmarks for picture quality with the introduction of QLED TVs powered by quantum dot technology.
• ​2018: Brought true clarity home with 8K TVs, offering four times the resolution of 4K.
• ​2020: Introduced MICRO LED technology, advancing self-emissive display innovation for unprecedented brightness, contrast, and colour accuracy.
• 2025: Samsung introduces its first Micro RGB TV. Setting a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. Featuring the world’s first sub-100 micrometer pixel RGB LED backlight display behind a large 115-inch screen, it set a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. The following year Samsung introduced a wider range of Micro RGB TVs; the R95H and R85H.

Now, we look ahead to the next 20 years and the advances in AI-Enhanced Viewing Experience, with upscaled content that brings stunning clarity and personalising audio and picture quality to match each user’s unique home environment.

Thank you once again for letting us be a part of your homes for the past 20 years. We look forward to bringing you the next generation of visual innovation.

Signed sincerely,

Samsung Electronics

To explore Samsung’s latest range of Micro RGB, OLED, and Lifestyle TVs, please visit [Samsung TVs | Which TV is best for me? | Samsung UK]

1. Source: Omdia, Feb-2026. Results are not an endorsement of Samsung. Data based on Worldwide TV Market Share by Manufacturer (Annual unit & revenue basis). ︎