Samsung Color E-Paper provides a more efficient way forward. Utilising digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power, and lightweight digital signage that transforms the traditional paper experience.

Unlike conventional digital signage, it consumes zero watts power when showing static images^[1]. When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time^[2].

▲ (From left) Samsung Color E-Paper lineup in 20”, 13” and 32” displays

Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch^[3] and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung, or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations^[4].

▲ Easy to install, Samsung Color E-Paper works for various retail environments.

With the dedicated Color E-Paper mobile app^[5], local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot.

For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)^[6] makes remote display management straightforward. Updates roll out instantly without the need for manual visits—making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises.

▲ The Samsung E-paper App allows easy content management from personal devices

▲ Samsung VXT offers a preview function that allows teams to check color accuracy before deployment

Watch the video below to see how Color E-Paper helps businesses modernise signage with greater efficiency, flexibility and control.

[1] Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[2] Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use.

[3] The availability of each size may vary by region. 20-inch models will be available 2H.2026.

[4] The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately.

[5] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above.

[6] VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above.

▲Samsung Hotel TV and LYNK Cloud

Samsung Hotel TV and LYNK Cloud^[1], Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room.

It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay^[2], allowing guests to stream content securely and seamlessly from their personal devices.

▲ With Samsung’s latest hospitality display, guests can instantly stream content from their devices with Google Cast and AirPlay.

LYNK Cloud connects these touch points, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most, or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

▲ LYNK Cloud supports hotel operators and hotel service managers by helping them gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

[1] LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher.

[2] Availability of Google Cast and Apple AirPlay varies by model.

Samsung Newsroom explored how Galaxy S26 Ultra’s AI features enhance travel moments while testing them on location in the city.

[Photo Assist]

Restore and Refine With a Single Prompt

When traveling, it’s easy to reach for the fork before snapping a photo. At a café in San Francisco, a cake had already been partially eaten — but with Galaxy S26 Ultra, even that missed moment was easily resolved.

By simply typing, “Make it look uneaten,” Photo Assist^[1] restored the cake to its original form.

▲ Before-and-after comparison of a partially eaten cake edited using Photo Assist

Re-Imagine Any Scene After the Shot

Capturing the perfect shot while traveling isn’t always easy. Moments when the scenery, subject and timing align are rare.

Using Photo Assist, a photo of San Francisco’s streets was combined with an image of a passing tram, creating a seamless result — as if taken in a single moment.

▲ Before-and-after comparison of a street scene combined with a tram using Photo Assist

Another notable feature is the ability to change the time of day. After uploading a daytime photo of San Francisco’s harbor and entering prompts such as “Make it look like sunset” or “Turn it into a night scene,” Galaxy AI adjusted the sky and lighting to recreate the scene at a different time of day.

▲ Before-and-after comparison of a daytime harbor scene transformed into sunset and nighttime scenes using Photo Assist

[Creative Studio]

Turn Photos Into Artistic Creations

After capturing a scene of sea lions at Pier 39 — one of San Francisco’s iconic landmarks — the photo was imported into Creative Studio. Selecting the Oil painting style, Galaxy AI^[2] analysed the image’s texture and colors, transforming it into an oil painting-style image.

▲ Before-and-after comparison of a sea lion scene at Pier 39 rendered in an oil painting style using Creative Studio

The result is re-imagined with a different aesthetic, making it feel like an entirely new piece.

Creative Studio^[3] on Galaxy S26 Ultra transforms travel photos into a range of styles, helping users preserve memories through fresh perspectives.

▲ Oil painting-style image of a San Francisco scene generated using Creative Studio

Create Custom Stickers With Ease

Custom stickers were also created using a photo of sea lions. After launching Creative Studio, selecting an image and choosing a style, tapping “Generate” produced a character sticker that captured the sea lions’ distinctive features.

Users can generate images repeatedly until they achieve the desired result, then choose from seven themes — such as “A slice of Life,” “School days” or “Today’s vibe” — to save the sticker as a themed set.

▲ Sea lion stickers designed using Creative Studio

These stickers can be used not only to decorate photos, but also across text-based apps including messaging and notes.

With Creative Studio, users can transform everyday photos into personalised content, sharing memories in new ways — whether among friends and family or on social media.

Capturing moments in San Francisco with Galaxy S26 Ultra and enhancing them with Galaxy AI made travel memories richer than ever. From shooting and editing to sharing, the entire process comes together seamlessly in a single device.

[1] Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[2] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties.

[3] Requires network connection and Samsung account login. Accuracy of output not guaranteed.

As millions of Brits get ready to enjoy the Easter weekend, new research from Samsung finds the UK’s public spaces have become shared screens, exposing a stream of private content from personal photos to bank details.

Over half (57%) of Brits have admitted they have unintentionally looked at a stranger’s phone in public, while a further 26% admit curiosity has got the better of them, citing public transport as the most likely place to notice someone else’s screen (61%).

Samsung Electronics surveyed 1,000 Brits^[2] to support the launch of the Galaxy S26 Ultra, which introduces a world-first built-in Privacy Display on mobile. This new hardware-based technology keeps screen content visible only from the front to protect privacy from side angles, without compromising the viewing experience^[3].

With nearly half (61%) confident they can keep their phone use private in crowded places, the majority (59%) say it’s easy to view someone else’s screen in public, revealing a growing privacy perception gap. Despite more than a quarter (28%) ignoring or looking away immediately (27%), 7% admit to continuing to look discreetly.

From messages to money: what is at stake

Nearly half (49%) have felt someone was looking at their phone screen in public, but only 12% agree using a smartphone in public is a private activity. Consumers may know this risk already, but these new findings indicate that visible information is often unexpectedly personal.

And it’s not just harmless scrolling that’s on display – over one-third (40%) of Brits say they have seen personal content on a stranger’s phone in public – with 34% agreeing they have seen something they felt they should not have seen.

The most commonly spotted content includes:

• Personal Photos / camera roll – 37%
• Face or voice of someone on a video call – 33%
• Personal messages (e.g., from a partner/spouse) – 32%
• Social media notifications/profiles – 41%
• Online shopping – 20%
• Dating app notifications/profiles – 17%
• Banking balance or account details – 16%

These instances are rarely intentional, but they highlight just how easily sensitive information can be exposed everyday situations. Public transport remains the most common setting for these encounters (61%), followed by queues in shops and supermarkets (36%), and social spaces such as bars, restaurants and cafés (14%).

A growing shift towards protecting personal information

As awareness of screen visibility grows, Brits are beginning to change how, and when, they use their phones in public.

Over a third (38%) say they have avoided or delayed doing something on their phone in public because someone might see their screen. This rises significantly for more sensitive actions, with 65% avoiding banking, and over half delaying entering passcodes (52%) or reading private messages (52%).

When it comes to reacting in the moment,  nearly half (47%) of people report stopping using their phone altogether, while only 10% would take action and confront the person.

These changes reflect a wider shift in how people think about privacy, not just as something managed through device settings, but as something influenced by their surroundings.

Designing for privacy in public

With Privacy Display on Samsung Galaxy S26 Ultra, people have a new tool to protect their information alongside these sensible habits to keep their information private. Privacy has long been a focus for Samsung, and Privacy Display represents the latest step in helping people keep their personal information private in the moments that matter – backed up with seven years of security updates to keep that protection in place over time.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, stated: “Your phone is one of the most personal things you own, housing your photos, your bank details, your messages and more. I use public transport almost every day, and the last thing I want is the person next to me seeing what’s on my screen. That’s why we built the Privacy Display into the Galaxy S26 Ultra, so what’s on your screen stays yours.”

[1] Requires manual activation in settings to function. Privacy Display feature is not AI-powered.

[2] Survey of 1,000 smartphone users in the UK, conducted by Censuswide.

[3] When activated, some information may still be visible to others depending on the viewing environment, such as the angle or brightness. Caution is advised when exposing sensitive information.

On March 27, Samsung KX in London came alive as Samsung Electronics brought fans together for Samsung OLED FC, a Clubs tournament in EA SPORTS FC 26 that turned live competition into a showcase of speed, skill and immersive display performance.

With a peak of about 42,000 viewers tuning in remotely at the same time through the Samsung Odyssey Twitch channels, the event combined the atmosphere of a live esports showdown with the reach of a global online broadcast. Team captains from  France, Germany, Spain and the UK competed on the main stage in front of a live audience, while their teammates joined the action remotely.

Samsung OLED FC captured the thrill of competition, from crowd reactions and influencer appearances to the winning play. Powered by Samsung’s latest OLED display lineup, the tournament gave attendees a front-row seat to vivid visuals and fast-paced gameplay on the OLED TVs (S90F) and the Odyssey OLED G6 (G60SF) monitors.

Samsung Newsroom captured key scenes from the event below.

▲Fans fill Samsung KX in London as Samsung OLED FC brings live EA SPORTS FC 26 competition to the venue.

▲ Fans fill Samsung KX in London as Samsung OLED FC brings live EA SPORTS FC 26 competition to the venue.

▲ Powered by Samsung OLED, the event delivered vivid visuals and immersive gameplay — featuring the Odyssey OLED G6 (left) and Samsung OLED S90F (right).

▲ Team captains from France, Spain, Germany and the UK are welcomed on stage ahead of the tournament at Samsung OLED FC.

▲ Team captains Gravesen_1 (Spain) and RockY (France) compete live on stage during Samsung OLED FC.

▲Team UK and Team Spain face off on stage at Samsung OLED FC.

▲ Team UK and Team Germany compete as fans watch the action unfold at Samsung OLED FC.

▲ Fans watch as Team Germany and Team France compete on stage at Samsung OLED FC.

▲ The crowd reacts to a goal during Samsung OLED FC.

▲ Players go live from the on-site gaming bus, a dedicated streaming hub at Samsung OLED FC.

▲ Visitors experience Samsung Odyssey OLED gaming performance at Samsung KX.

▲ The night ends with Team France lifting the title at Samsung OLED FC.

Samsung Electronics Co., Ltd. today announced that it has once again secured its position as Europe’s No. 1 selling microwave brand, marking eleven consecutive years at the top of the segment.¹

According to market intelligence firm Euromonitor International, Samsung recorded the highest microwave retail volume sales in Europe in 2025. With this achievement, the company has maintained its position in the region every year since 2015.

“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”

Samsung has consistently tailored its microwave portfolio to consumer preferences by adding core features that enhance kitchen convenience. One notable example is CERAMIC INSIDE, a ceramic-coated interior that is easy to clean after cooking and helps preserve its color over time, even when exposed to high heat or grease.² In addition, the surface is up to 24 times more scratch-resistant than stainless steel,³ supporting long-lasting durability.

In 2024, Samsung expanded its offerings with the smart convection microwave oven, enhancing everyday convenience through SmartThings compatibility.⁴ Users can monitor and control the microwave remotely via their smartphones,⁵ even when away from the kitchen. The appliance also supports voice control through assistants⁶ such as Bixby,⁷ delivering a more seamless and connected cooking experience.

Building on this momentum, Samsung introduced new solo type microwave oven models featuring a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup allows consumers to choose the model that best suits their cooking habits and household size. Additionally, the unified stainless-steel finish⁸ ensures visual harmony within modern kitchen environments.

The new models are distinguished by recessed handles applied to both the upper and lower parts of the door, making them easy to open even when installed in enclosed spaces such as cupboards. In addition, the control panel features a simple, streamlined UX that blends naturally into the overall design while delivering intuitive usability.

[1] Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2025 data.

[2] Based on internal testing. Test 1. High temperature & humidity: 120 hours in a humidity tank at 60°C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes in a citric acid solution. (b) Alkali resistance: 15 minutes in an anhydrous sodium carbonate solution. Both then soaked for 1 hour in a 5% sodium hydroxide solution. Result: no abnormalities found.

[3] Based on internal testing in the Global Technology Center of Samsung in accordance with the ISO 20502 standard. For a critical load of scratches, the CERAMIC INSIDE enamel is about 24x more durable than stainless steel. Results may vary depending on the actual usage conditions.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries.

[5] Only available when the Smart Control button on the microwave oven is turned on with hands.

[6] A Wi-Fi connection is required.

[7] Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.

[8] Available in 2 colours: silver, black. Available colour(s) may vary by country.

Samsung Newsroom experienced the Galaxy S26 Ultra’s camera firsthand after Galaxy Unpacked 2026 in San Francisco, showcasing the city’s diverse scenery and unique atmosphere.

Sharp Detail at Any Distance

Pier 39, one of San Francisco’s most iconic landmarks, offers sweeping ocean views. With Galaxy S26 Ultra, even Alcatraz Island across the bay — typically seen clearly only up close by boat — appears crisp and detailed.

▲ (From top to bottom) Photo taken with Galaxy S26 Ultra and a cropped zoom of Alcatraz Island from above

Galaxy S26 Ultra features a 200MP wide-angle camera and a 50MP telephoto camera with 10x optical quality zoom. The 200MP camera delivers exceptional detail, especially when images are enlarged. The wider F1.4 aperture captures more light than its predecessor, producing richer textures and finer detail.¹ Even when zooming in or cropping, details remain sharp.

The camera also excels at video recording. When filming the sea lions at Pier 39 in 8K, even distant landmarks like the Golden Gate Bridge remain clear and detailed when zoomed in.

▲ Video recorded with Galaxy S26 Ultra

Stable Video in Motion

Galaxy S26 Ultra is the first Galaxy device to support the Advanced Professional Video (APV) codec, a professional-grade format that preserves detail even after multiple edits.

When filming in crowded areas or on the move, Super Steady² keeps footage stable. The new horizontal lock option maintains a level frame in motion-heavy situations.

▲ Galaxy S26 Ultra records video while panning side to side.

To test the feature, Galaxy S26 Ultra was panned side to side at a nearby theme park. With the horizontal lock option on, the footage maintains a stable horizon. Compared with footage shot under the same conditions with the feature off, the difference is clear.

▲ Comparison of video recorded with Super Steady’s horizontal lock option on and off

With Galaxy S26 Ultra, users can record stable video without camera shake — from travel vlogs to activities like running or cycling.

Clear, Vivid Nights

As the sun sets, San Francisco’s streets take on a different atmosphere. With Galaxy S26 Ultra’s enhanced Nightography, the city’s iconic cable cars appear in motion at night.

▲ Galaxy S26 Ultra films the San Francisco’s night streets using Nightography.

A wider aperture and improved ProVisual Engine reduce noise in low light while preserving the mood of nighttime scenes. Moving cable cars and the night sky appear natural, reflecting the city’s after-dark atmosphere. Its nighttime charm — different from its daytime appeal — is rendered in vivid detail.

▲ Galaxy S26 Ultra films the San Francisco’s night streets using Nightography.

From the ocean and lively streets to the city at night, Galaxy S26 Ultra showcases San Francisco in stunning detail, creating vivid, lasting travel memories.

In part two of this series, Samsung Newsroom will explore the AI features of Galaxy S26 Ultra that extend the experience beyond capture to make everyday moments even more meaningful.

▲ Video of San Francisco shot with Galaxy S26 Ultra

[1] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra

[2] Results may vary depending on editing method and/or shooting conditions

Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways.

In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

▲ Visitors enter Samsung Art Lounge at Art Basel Hong Kong 2026, where large-scale digital artworks introduce an immersive vision of art in everyday life.

As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.

A New Home for World-Class Art

Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.

▲ “Crossing Time, Crossing Space” unfolds through Samsung’s partnership with the National Museum of Korea.

Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.

▲ At the centre of Samsung Art Lounge, the 130-inch Micro RGB turns digital art into an architectural focal point.

Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.

▲ From left to right: Samsung OLED, Micro RGB and The Frame Pro shape the presentation at Samsung Art Lounge

Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.

Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.

▲ Featured works from the curated Art Basel Hong Kong 2026 collection for Samsung Art TV were on display at the Samsung Art TV Lounge.

▲ Visitors engaged with artworks displayed across the exhibition including Samsung Art TVs.

Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.

▲ Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display Business and Art Basel CEO Noah Horowitz at Samsung Art Lounge

An Evening of Art, Style and Discovery

Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.

From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.

▲ Attendees took part in hands-on creative activities inspired by the artworks on display.

▲ Small-group dinner conversations brought art, technology and personal discovery together.

Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.

▲ Hong addresses guests at the event

Art Basel, Beyond the Fair

Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.

▲ Samsung Art Store brings highlights from Art Basel Hong Kong to Samsung Art TV screens worldwide.

Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store¹, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.

Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED², Samsung Art Store lets viewers experience highlights from the fair wherever they are.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2] S99H only.

Introduced with the Galaxy S25 series, Galaxy Z Fold7 and Galaxy Z Flip7, the One UI 8.5 beta programme is now available to more devices including Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S25 FE, Galaxy S24 FE and Galaxy Tab S11 in select markets including UK, India, Korea and the U.S.

The beta programme will extend to more Galaxy devices in April. Users can register for the beta program via the Samsung Members app.