London, UK – Wednesday 15^th May 2019 – Samsung Electronics Co., Ltd. Is pleased to announce that the new 2019 Frame and Serif TVs will launch today. Combining award-winning and innovative design, this year’s flagship lifestyle TV models fit any home décor with superb QLED technology, providing consumers with the best picture quality for an immersive TV viewing experience.

Going beyond the realms of traditional TV to pieces of home décor, this year’s enhanced models of The Frame and award-winning Serif TV make a statement by elevating the design of your home.

Samsung Serif TV

The Serif TV has been developed in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous furniture designers who, through the Serif TV, have created a bold aesthetic product.

After two years of anticipation, Samsung has brought the Serif TV back with the improved pristine picture quality of Samsung’s QLED technology. When used as a TV, The Serif offers deep contrasts, dark blacks and 100% colour volume ^[1], providing over a billion shades of colour for the best possible viewing experience. Samsung’s updated Ambient Mode ^[2] also provides information, such as news headlines and weather updates, as well as the ability to display imagery and blend into any living space when the TV is turned off, enhancing The Serif’s overall functionality.

In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor and the importance of colour, but it will be available for purchase at selected consumer electronics retailers in 2019. Prices for The Serif start at £1,199.99 and is available in white at three sizes; 43, 49 and 55-inch, offering consumers more flexibility to customise their home.

The 2019 Frame TV

The Frame goes beyond the traditional concept of a TV by encouraging consumers to consider where it lives and how it exists in the home. With bold design and brave thinking, The Frame offers a functional piece of home décor that can be customised to suit individual styles, defining the TV’s role in the home. When not being used to enjoy TV or movies, The Frame’s Art Mode can display personal pictures and memories or choose from more than 1,000 pieces of art from prestigious artists around the world from the Art Store. The Art Store includes collections from galleries such as The Tate Gallery, the V&A Museum, and The Royal Collection, and allows users to subscribe for £3.99/month. When mounted, The Frame hangs flush to the wall thanks to the No Gap Wall Mount included in the box as an added value, plus users can choose from four different coloured magnetic frames, allowing them to be easily swapped to suit individual home décor.

The Frame this year now provides QLED technology, delivering improved picture quality and providing over a billion colours, as well as a new Smart Hub and Samsung smart TV platform, giving users access to the widest collection of 4K streaming and catch-up TV apps. Prices start from £1,299.99 and sizes range between 43-inches to 65-inches.

For more information on both the new 2019 models, please visit:

The Frame

https://www.samsung.com/uk/tvs/the-frame/highlights/

The Serif

https://www.samsung.com/uk/tvs/the-serif/highlights/

[1] 100%colour volume measured to DCI-P3 standard, certified by VDE.

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

The new range boasts pixel perfect contrast and captivating colour in all conditions. Samsung has also brought its AI upscaling technology from its 8K TV to the 4K range, so you can now enjoy content in beautiful 4K even if it hasn’t been filmed in 4K.

Pre-order will be available for the whole 2019 QLED range, and consumers will be able to pre-order the Q950, Q90, Q85 and Q80 and receive free delivery and installation to create the ultimate TV set up and bring all their favourite content to life. For more information on the new 2019 range, please visit the following link. https://news.samsung.com/uk/samsung-unveils-its-full-2019-qled-tv-line-up-at-european-forum-in-portugal

Pre-order at the link below on Samsung.com from March 13^th 2019.

www.samsung.com/uk/tvs/qled-tv/highlights/

The key products unveiled in the 2019 QLED line-up include a suite of 8K and 4K TVs, including the 8K Q950R that ranges from 65-inch to 98-inch in size, as well as the 4K Q90R, Q85R, Q80R, Q70R and Q60R that range from 43-inch to 82-inch in size. In total, the expanded 2019 QLED line-up features more than 20 models and includes more large-screen models.

Increasing the number of large-screen models in its TV line-up is part of a wider strategy at Samsung, arising from shifting consumer demands. According to global business information provider IHS Markit, the market for 75-inch or bigger TVs recorded 2.1 million units in 2018 and is expected to grow by 43% to 3 million units this year and to 5.8 million units by 2022.

“We have witnessed our customers’ unfaltering confidence and affection towards Samsung QLED TVs within the past year,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “This year, our QLED 8K and 4K line-ups are addressing the growing demand in the market for ultra-large TVs and we are proud to be able to deliver our most innovative and immersive line-up to date.”

Deep Blacks and Wide Viewing Angles

Samsung’s 2019 QLED TVs feature ‘Ultra Viewing Angle’ technology, which restructures the TV’s panels so the backlight passes through the panel more evenly onto the screen – which means no matter where you’re sitting, you’re guaranteed an incredible viewing experience. In addition to Ultra Viewing Angle, most 2019 QLED TVs are ‘Direct-Full-Array’ models^[1] that allow for a more sophisticated control of contrast, delivering much deeper blacks on screen.

Following its adoption in 8K models, Samsung’s new QLED 4K models are also now equipped with its proprietary ‘Quantum Processor,’ enabling the QLED 4K to upscale any picture, no matter the source, to deliver the ultimate 4K picture, with improved brightness, picture quality and sound optimised for each scene through AI upscaling.

In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format. The HDR10+ standard makes bright scenes brighter and dark scenes darker by optimising the contrast for each scene, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission.

The New Bixby – an AI-powered Intelligent Assistant

The new Bixby feature on 2019 Samsung Smart TVs gives users the ability to easily access the content they want through voice commands on Samsung’s ‘Universal Guide,’ which helps users search for content they might like based on their previous viewing habits and preferences.

To provide more entertainment options and open platform functionality, 2019 Samsung Smart TVs will offer a new iTunes Movies and TV Shows app and support Apple AirPlay 2. With the new iTunes Movies and TV Shows app, users can access their existing iTunes library and browse the iTunes Store to buy or rent content. With Apple AirPlay 2 support, Samsung customers will also be able to effortlessly play content from Apple devices directly to Samsung Smart TVs.

Additionally, 2019 Samsung Smart TVs are now integrated with Amazon Alexa and Google Assistant, so users can turn their TV on or off or control volume via simple voice commands.

Ambient Mode Offers Even Greater Variety of Decoration and Art

Through Ambient Mode, Samsung’s QLED TVs elevate the home by displaying decorative content, useful information, your own photos and can even mimic the texture of the wall behind it^[2]. In addition, an even wider variety of themes are also now available, which allows users to further customise Ambient Mode to complement the décor of their homes. Customers can also sync their ambient screens with music when they are not watching TV.

Samsung QLED TVs also come with an automatic light control sensor, allowing it to adapt its brightness levels to give users the optimal viewing experience, whether you’re watching TV late at night or in the bright morning sunshine.

‘The Frame’ and ‘Serif TV’ come with QLED technology

At the Samsung European Forum, Samsung also showcased the 2019 ‘The Frame’ and ‘Serif TV’, which both now feature QLED technology.

When it is not being used to enjoy films or TV shows, The Frame’s Art Mode displays paintings, pictures, digital art or even your own family photos. With customisable bezels, a No Gap Wall Mount that helps it sit flush against your wall, and a brightness sensor that adjusts colours on-screen to fit the ambient brightness of the room, The Frame is able to look convincingly like a framed picture on your wall.

The 2019 ‘Serif TV’ designed by Ronan and Erwan Bouroullec to deliver a bold aesthetic look, comes in 43, 49 and 55 inches. Samsung’s 2019 The Frame and Serif TV will be launched simultaneously to European, Korean and US markets in April this year.

[1] The Samsung QLED 8K Q950R and QLED 4K Q90/85/80/70 feature Direct-Full- Array

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.