Samsung’s 2020 unrivalled QLED 8K range is the most versatile and dynamic yet, enabling shoppers to find an 8K suited to their preferred size and price range. The flagship Q950TS features unprecedented technology and an immersive viewing experience, combining pristine picture and sound quality, powerful AI capabilities, and premium design with the world’s first near bezel less edge.

Through this exciting promotion, customers purchasing a 2020 QLED 8K TV will also receive a complimentary Galaxy S20, worth up to £899. Samsung’s latest flagship smartphone, the S20, boasts brand-new camera architecture that combines AI with Samsung’s largest image sensor yet for stunning image quality. Samsung’s Galaxy S20 and Samsung’s QLED 8K will work in synergy as only Samsung can provide the experience of the Galaxy S20 allowing 8K video shooting, so users can capture their world in true-to-life colour and quality and then watch their content back with their state-of-the-art QLED 8K TV.

For those Samsung-savvy customers who have already purchased a Galaxy S20, the promotion will instead provide shoppers with a maximum £400 cashback*. Running from the 26^th August until the 22^nd September 2020, this offer is available on Samsung’s e-store and all of its 8K retailers nationwide*.

To celebrate this promotion Samsung has partnered with Notting Hill Carnival to showcase its unrivalled 8K technology: https://news.samsung.com/uk/samsung-to-partner-with-notting-hill-carnival-to-create-virtual-colours-of-carnival-8k-experience

Eligible customers can claim their complimentary smartphone within 30 days from purchase of one of the selected Samsung QLED 8Ks TVs via the redemption website. For more information, as well as terms and conditions, please visit:

UK: https://www.samsung.com/uk/offer/free-s20-phone-qled-samsung-tv-cashback-offer

ROI: https://www.samsung.com/ie/offer/free-s20-phone-qled-samsung-tv-cashback-offer

T&Cs

Purchase between 26.08.20 – 22.09.20 from a participating retailer. Claims must be submitted between 0 – 30 days of purchase. To claim, and for full terms and conditions, see https://www.samsung.com/uk/offer/free-s20-phone-qled-samsung-tv-cashback-offer or https://www.samsung.com/ie/offer/free-s20-phone-qled-samsung-tv-cashback-offer

*£400 cashback

**Samsung 8K retailers include:

• Dixons
• JLP
• Richer Sounds
• Ireland
• Estore
• Hughes
• Other Independents
• Harrods & Selfridges
• AO
• SDG
• Argos

London, UK – 19th August. Samsung Electronics UK Ltd have announced that they will be an official partner for the very first ‘virtual’ Notting Hill Carnival. The tech brand is set to showcase the unrivalled capability of their 8K proposition via a series of short films which will bring to life the colours, tastes and sounds of Carnival in incredible 8K detail over the August Bank Holiday weekend.

Samsung are also set to create a unique preview event which will witness Notting Hill Carnival launch with specially shot 8K content on the UK’s biggest screen in Piccadilly Circus as the Carnival moves to a digital platform for the first time in its 54-year history.

In the week building up to Notting Hill Carnival 2020: Access All Areas, official partner Samsung will release a series of mini-films, including an exclusive trailer that captures the essence of this year’s virtual Carnival.

The suite of mini-films will be created using the impressive 8K capabilities of both the Galaxy S20 and their leading QLED 8K TV range.  The films celebrate Carnival by shining a spotlight on the festival’s vibrancy and energy through dance, food and music. The videos will launch Carnival with a live countdown directing viewers to tune in via Notting Hill Carnival’s official site www.nhcarnival.org.

The ‘Colours of Carnival’ films tell the story of this year’s event from the perspective of some of its key performers including leading dancers, percussionists and chefs.

Featured artists include:

• The acclaimed chef and carnival stalwart, Levi Roots – whose famed business originally flourished at Carnival – and his guide to creating the ultimate carnival feast over the bank holiday weekend
• Award winning Samba drumming troupe Batala – winners of the Notting Hill Carnival samba category in 2016

• Soca dancers featuring the incredible Carnival costumes of designer Melissa Simon-Hartman who has designed costumes for Beyoncè’s Black is King visual album

• Dancer and Notting Hill Carnival regular Elisangela Mahogany, who performs her stunning routines around the world

Dan Hastings, Director of TV /AV at Samsung UK and Ireland, said: “Notting Hill Carnival is one of the UK’s most loved and prestigious events and another that has been knocked by the uncertainties of this year.  We’re delighted to be collaborating with the team to further shine a spotlight on this year’s digital carnival using our 8K technology.”

Matthew Phillip, Executive Director of Notting Hill Carnival Ltd, said: “Not having Notting Hill Carnival on the street this year was an incredibly sad but vital decision that was unavoidable for the safety of millions that attend. With Notting Hill Carnival 2020: Access All Areas we wanted to ensure that the vibrancy, sounds and culture was still given an opportunity to flourish in 2020. Samsung’s countdown to the largest event in Europe on the largest screen in the UK is the perfect way to celebrate a unique year for this great event. ”Carnival kicks off on London’s Piccadilly screen with Samsung’s exclusive trailer and countdown before the full schedule starts at www.nhcarnival.org.

Consumers will be able watch Samsung’s footage, captured with Galaxy S20, via QLED 8K ​ at Samsung KX in Coal Drop Yard, King’s Cross over the Bank Holiday weekend.

Samsung’s new 2020 QLED 8K range offers unprecedented technology and an unrivalled immersive viewing experience, combining pristine picture and sound quality, intelligent AI upscaling capabilities and premium design. Alongside this, Samsung’s 2020 QLED 8K TV range is perfectly complimented by The Frame range which boasts leading QLED 4K technology when in TV mode and transforms into a piece of art when switched to Art mode. With this powerhouse combination, it truly is a TV that offers both beauty and brains.

The complimentary Frame can be claimed with a pre-order purchase of a 2020 QLED 8K TV. Eligible customers can claim their complimentary Frame TV via the redemption website here www.samsungpromotions.claims/2020preorder. For more information, as well as terms and conditions, and eligible retailers, please visit www.samsung.com/uk/preorder-qled-8k-tv-free-frame-deal/.

“Samsung is constantly transforming the technology we put in front of our consumers to give them the ultimate home entertainment experience, so leading this endeavor was a natural step,” said  Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “NEXTGEN TV powered by ATSC 3.0 enhances the at-home viewing experience for our 2020 QLED 8K owners and beyond. We’re excited to see how the standard steers our broadcast partners into developing content and experiences for our 8K ecosystem. We are just beginning to scratch the surface and are excited about the full potential enabled by ATSC 3.0.”

One of the key benefits and improvements of NEXTGEN TV powered by ATSC 3.0 over the current ATSC 1.0 standard is its potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available. This ensures that Samsung QLED 8K owners are able to playback 4K broadcasts and content when the signals are transmitted.

Alongside the vivid resolution, NEXTGEN TV brings audiences a more engaging and realistic audio experience. The standard’s Multi-Channel Object Audio and Dialogue Enhancement features give users louder and clearer sound enabling immersive experience in addition to the traditional surround sound. The standard also revamps the capabilities with enhanced content and added information.

Samsung has been at the forefront of development efforts around high-resolution broadcast for years. The company has also been working with Pearl TV and the National Association of Broadcasters (NAB) on testing new features and broadcasting experimental transmissions, across many industry events and collaborations. These efforts have ensured that Samsung is leading the world with the best in class Ultra HD viewing experiences and have given broadcasters the ability to continue innovation within the 8K ecosystem.

For more information on Samsung’s 2020 QLED TV lineup and NEXTGEN TV, please visit www.samsung.com/uk.