“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s line-up is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV line-up, equipped with the advanced NQ8 AI Gen3 processor^[2] * and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro,^[3] users’ favourite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of details and picture clarity that surpasses conventional 4K TVs.^[4] Additionally, AI Motion Enhancer Pro2 makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro2 also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an even more immersive and engaging gaming experience. The AI Customisation Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality^[5] These features ensure that Neo QLED 8K is easy, personalised, and more energy efficient for all entertainment needs.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K line-up promises an unparalleled viewing experience that sets new standards in the premium large-screen category.

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalisation

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all compatible Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter^[6]. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances^[7]. Additionally, in 2024, users can use their smartphones as game controllers with a customisable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips^[8].

Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalised experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalised dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorising them into SmartThings, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive line-up underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro^[9] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 43 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro,^[10] bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz^[11] ensuring smooth motion and quick response rates, Samsung Neo QLED and OLED are the ultimate choice for gaming. Complemented by sleek designs, Samsung OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years^[12], featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space.

For more information or to pre-order Samsung’s 2024 TV products, please visit Samsung.com.

Special Offers

• Get a Samsung Galaxy S24 worth £799 on us, with purchase of a Samsung S95D, QN95D 75”, QN90D 55-85”, QN93D 55-85”, QN88D 65” & 75” or QN85D 65-85” TV.^[13]

• Receive a Samsung Galaxy S24+, worth £999 on us, with purchase of a Samsung QN900D, QN800D, QN95D 85” or QN90D 98” TV. Driven by AI smarts to enhance picture quality, the Samsung QN900D sharpens low resolution content and heightens the viewing experience of fast-paced sports content.

• Get a soundbar on us, worth up to £599, when you buy a selected new Samsung 2024 Neo QLED 4K or The Frame TV. Choose from either Samsung S801B, S60B or S50B soundbars which will take your home entertainment set up to the next level thanks to 3D sound technology.

• Those who purchase the Samsung Music Frame wireless speaker can claim a SEE voucher worth £100!^[14]

• Are you ready to upgrade your current TV? Get up to £500 off when you trade in your old TV on com^[15].

[1] Based on Omdia confirmation letter (Feb-2024). *Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

[2] QN900D only

[3] QN900D only. AI Upscaling may not apply to PC Connection or Game Mode.

[4] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[5] Requires SmartThings app, Internet connection, and Samsung Account. Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.

[6] Compatible devices required

[7] Requires 2024 Samsung TV and later models, SmartThings app version Android 1.8.12.21 and higher or iOS 1.7.10.22 and higher

[8] Compatible smartphone required

[9] Available on QN90 and QN95.

[10] OLED HDR Pro available on S95D.

[11] Motion Xcelerator 144Hz available on S95D,S90D, QN95D and QN90D.

[12] Based on futuresource confirmation letter (Feb-2024)

[13] Purchase from Samsung.com by 14/05/24. S24, S24+ or Soundbar auto-added to basket when qualifying TV is added. While stocks last.

[14] Participating retailers only. Purchase between 20.04.24 – 14.05.24. Claim within 30 days of purchase. Claim a £100 See Tickets e-Gift Card to buy tickets on seetickets.com. See Tickets e-Gift Card is valid until 31.12.24. To claim, and for full T&Cs, see https://samsungoffers.claims/musicframe

[15] Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new TV and all data is wiped from the TV. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. £500 off is based on the purchase of the QE85QN900DTXXU.

“At Samsung, we innovate to create experiences that help our customers live more convenient and connected lives. From our first AI smartphone and No.1 best-selling TVs^[1] to refrigerators that use AI technology to monitor the food inside and help you keep track of your shopping list, our products are brought to life through the power of SmartThings and AI innovation,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “At World of Samsung, we are celebrating how the power of artificial intelligence is here today – and how it’s making a real impact on our customers’ lives now and in the future.”

‘World of Samsung’ brings media and partners to Germany to not only see Samsung’s newest devices but experience hands-on how these devices use AI capabilities to make life less complicated, more convenient, and better connected. During the event, Samsung will also share details of its “AI for All” vision, which focuses on how AI technology will enable people to experience their devices more intuitively and conveniently than ever before.

Entering a new era of mobile AI and empowering everyday experiences

Initially unveiled last month at Galaxy Unpacked, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 unleash new mobile experiences with Galaxy AI^[2]. At ‘World of Samsung’ attendees will be able to experience how AI amplifies nearly every interaction on the Galaxy S24 series.

For example, Live Translate^[3] allows two-way, real-time voice and text translations of phone calls within the native app on-device, meaning if you’re planning a vacation in a foreign country, you can easily update hotel bookings, make dinner reservations and contact locals with ease, even if you don’t speak the same language.

Meanwhile, the new Note Assist^[4] feature in Samsung Notes helps you create AI-generated summaries of meetings, and even template that streamlines notes into pre-made formats, ensuring your notes stay organised and succinct.

Finally, the Galaxy S24 series marks a milestone in the history of search as the phone to debut intuitive, gesture-driven Circle to Search with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture^[5]. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on the Galaxy S24’s screen to see helpful, high-quality search results. That way, if you’re on social media and see a jacket you like, you can simply select the image and instantly be taken to the product page.

Spotlighted at CES, the new Galaxy Book4 series – which includes the Galaxy Book4 Ultra, Book4 Pro and Book4 Pro 360 – is Samsung’s most intelligent PC line-up yet. The series comes with a new Intel® Core Ultra 9 processor that combines a faster central processing unit (CPU), a higher-performance graphics processing unit (GPU) and a newly added Neural Processing Unit (NPU) into a single package. Coupled with Intel’s AI PC Acceleration program — which includes more than 100 Independent Software Vendors (ISV) – the new processor is enabling exciting new AI capabilities and helping boost productivity on the Galaxy Book4 series.

Redefining home entertainment with latest television and audio innovations

‘World of Samsung’ will highlight the 2024 TV and audio line-up, including the 2024 Neo QLED 8K televisions and Micro LED innovation, offering premium options for every customer.

Driven by Samsung’s most innovative processor yet, the NQ8 AI Gen 3^[6], the powerful and intelligent 2024 Neo QLED 8K offers unrivalled picture quality. The Gen3 processor has an on-device AI engine (NPU) two times faster than the previously used Gen2 processor and is Samsung’s fastest processor yet – resulting in picture quality that brings you closer than ever to your content. For sports fans, the AI Motion Enhancer Pro solves common issues with streaming high-res matches by reducing ball distortion. It automatically detects the sports type and applies the proper ball detection model using AI deep learning technology.

Also showcased at World of Samsung is the new Transparent MICRO LED innovation. An evolution in display technology, it fuses aesthetic design with technological advancement, not only providing lifelike picture quality but also integrating with future technologies to provide limitless possibilities in transparent display applications. In addition, Samsung’s Transparent MICRO LED delivers superior brightness, and innovative Bezel-less design and unmatched transparency thanks to a high opening area within each pixel, enhancing clarity of your content whilst maintaining the visibility of real-world objects behind the screen.

The event also celebrates Samsung’s new lifestyle TV products and new features, elevating the user’s bespoke and personalised experience. The Music Frame is a customisable and versatile speaker, integrating seamlessly with SmartThings. It functions as an independent wireless speaker or can be paired with a Samsung TV and soundbar via the Q-Symphony feature to enrich surround sound capabilities and enrich bass. The Music Frame blends into the living space, disguising itself as a picture frame to both complement your décor and deliver rich surround sound in unison.

Upgrading the connected home with AI-powered appliances

Samsung’s BESPOKE appliances will also be showcased at ‘World at Samsung’, providing amplified user convenience through enhanced connectivity and AI integration. Featuring sleek designs along with the latest AI capabilities, BESPOKE home appliances offer futuristic style and added functionality for the modern home.

The new Family Hub Refrigerator boasts new unique capabilities, such as AI Vision inside^[7],Enjoy a smart way to manage your food. Using an internal camera^[8], AI Vision Inside can identify certain fresh food items when put in or taken out and allows you to manage a food list^[9] that can also be checked from the SmartThings app^[10]. You can view door bin images, get recipe suggestions, or manage ‘Use by date’ by manually setting the date.

Other appliances in the BESPOKE range also leverage latest advancements in AI. Thanks to a new circulation pump and AI enhancements to the software algorithms, the new Bespoke AI washing machine, now exceeds the minimum A Grade energy efficiency requirements by up to 40%^[11]. In addition the AI Wash feature uses 5 different sensors to intelligently adjust the washing performance for each load, for more thorough and efficient washing. In the Bespoke Jet Bot Combo, upgraded AI Object Recognition means it can now drive more precisely than ever by expanding the number of objects it can distinguish and comes with AI Floor Detect so it can detect different surfaces and adjust the cleaning power needed, (just like our Bespoke Jet AI stick vacuum cleaner.

For more information on Samsung’s full range of AI-enhanced products, visit: https://www.samsung.com/uk/

[1] Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia

[2] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[3] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[4] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[6] Available on QN900D only

[7] As of March 2024, AI Vision Inside can recognize 33 food items. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[8] Red light will turn on when camera is working. User’s appearance can be captured, but surroundings other than food item will be automatically blurred.

[9] User may need to manually operate the list for accuracy.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. You must use a same log-in account between the devices.

[11] Based on Samsung internal testing, applicable models in the WW8000D series are 40% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.