Faced with a wave of jargon and overwhelming choice, many Brits are giving up on researching TVs altogether – even though it’s often a significant purchase and the entertainment hub for the home.

New research from Samsung reveals that more than half of UK shoppers (54%) spend less than two hours researching a new TV and 8% admit to doing no research at all.

Normally, clarity would prevail around a major purchase, especially when 62% of people expect their TV to last more than six years. But instead, many consumers are switching off early, overwhelmed by complex specs and unfamiliar terms.

Nearly half (46%) of UK shoppers say they’ve bought a TV without fully understanding what they were getting. Even the most familiar term, HDMI – a technology used for more than 20 years – is only understood by four in ten people, despite being simply a connectivity port rather than something that affects the screen quality itself.

Worryingly, only one in four (25%) felt confident in their final decision, and just 26% described the experience as exciting – suggesting that for many, TV shopping feels more stressful than satisfying.

Apathy, confusion and lack of confidence are fuelling ‘TV tech fatigue’ and having a real impact on decision-making. This often leads to purchase regret, with one in three (33%) have regretted choosing a cheaper or lesser-known brand, while 45% have had to replace their TV sooner than expected.

“Most people want to make the right choice. They’ll read a few reviews, compare models, maybe watch a video or two, but it’s easy to feel overwhelmed,” says Jeremy Demont, Director of TV/AV Product Management at Samsung UK. “For something as important and long-lasting as a TV, that should be enough. But the jargon gets in the way. TVs are central to how we relax and connect. Buying one shouldn’t feel like sitting an exam.”

These findings are revealed just before a major football weekend – a period often resulting in a surge in TV sales. It’s the perfect opportunity to emphasise the importance of ensuring that consumers fully understand the technology they’re investing in.

While picture quality and content have never been better, many consumers are struggling to keep up with TV technology. As the leading global TV manufacturer for the past 19 years^[1], Samsung is working to make it easier for people to understand the tech that shapes how we watch, share and connect.

Picture quality (47%) and screen type (30%) are seen as the most important factors when buying a TV but understanding of these is low. Only 33% of Brits know what 4K means, while just 18% re familiar with OLED and 14% with QLED – despite both of these being popular TV types.

Yet even with these knowledge gaps, few people seek support. Just 12% say they buy in-store so they can speak to a salesperson and only 17% believe that understanding TV terminology alone would give them more confidence.

The findings suggest that people want simpler, more intuitive ways to understand the features and how they benefit users, not just acronyms for technical terms.

“Consumers want a great viewing experience but often feel lost in a sea of acronyms,” says Jeremy. “We know the names can sound technical – QLED, OLED, HDR, 4K – but what matters most is how everything looks and performs on screen. That’s why we focus on delivering quality people can trust – and why we help shoppers cut through the complexity.

“Whether you understand the tech or not, you can trust that a Samsung TV will deliver long-lasting picture quality, intuitive design and the performance people return to us for. We are the global leader in TV for a reason, and we want to make it easier than ever to choose the right one.”

When it comes to choosing a TV, what makes the biggest difference day-to-day isn’t the jargon – it’s how the picture actually looks and performs. In fact, picture quality and screen type are the top priorities for shoppers. Samsung QLED TVs are independently certified as Real Quantum Dot Displays^[2], delivering consistently vibrant colour and brightness that lasts.

The research also reinforces the emotional and cultural role TV continues to play in people’s lives. Despite the rise of streaming, the moments that stay with us are still those we experienced live, together.

When asked to name their most memorable TV moments, Brits picked major national events over entertainment: Queen Elizabeth II’s funeral ranked number one, followed by Princess Diana’s funeral (#2) and the London 2012 Olympics (#3) – ahead of any drama or comedy series.

Other top choices included Live Aid (#4) and the 1969 moon landing as broadcast on the BBC (#5). Powerful reminders that TV continues to bring people together.

“These findings reflect that TVs are more than just screens. They’re the backdrop to family film nights, shared sporting highs and moments that bring friends and generations together,” says Jeremy. “From daily rituals to national milestones, the TV remains a central part of how we connect. However as the technology evolves, the way we explain it must evolve too.”

Samsung’s QLED and OLED TVs are built for long-term performance and trusted by millions worldwide, offering the colour and brightness quality consumers expect from a premium TV.

If you’re looking to purchase a TV and want support on picking the best kind for you, Samsung has put together a set of easy, intuitive questions to help:

For optimal sports viewing:

• I watch a lot of sport. What can you recommend that ensures whichever sport I’m watching stays clear without the ball blurring so I can stay as close to the action as possible?

For the best gaming experience:

• I love gaming on my TV so looking for low-latency and strong processing?
• I want to minimise the cables going into the TV for a ‘cleaner’ look, how can I do this?

For watching films:

• Which TVs give the most cinematic experience with rich, lifelike colours and deep contrast?
• What independent experts or organisations have verified the quality of the picture/experience?

To ensure you’re getting the best value for your budget:

• What TV options offer additional features or services and are they free?
• Will a slightly smaller sized TV be better for me in the long-run? (Will it last longer?)

For optimal viewing conditions:

• My room is quite bright. What can you recommend for maintaining picture quality to minimise reflections in these conditions?

For longevity, value and future-proofing:

• What’s the ultimate TV for future-proofed picture quality and does 8K really make a difference?
• Is it better to invest in a higher-quality TV now rather than upgrading sooner?

You can find out more about Samsung QLED TVs here: Latest Samsung QLED TV | All QLED TVs | Samsung UK and for OLED information please visit 4K & 8K OLED TVs | Find The Best OLED TV | Samsung UK.

[1]Omdia: https://news.samsung.com/uk/samsung-electronics-marks-19-consecutive-years-as-the-global-tv-market-leader

[2]Certified by TUV Rhineland: https://news.samsung.com/global/samsung-qled-tvs-earn-real-quantum-dot-display-certification-from-tuv-rheinland

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,^[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,^[2] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit http://www.samsung.com/uk/.

[1]Art Store subscription and Samsung account required to access full selection of artwork.

[2]For models Q7F and above.

London, UK – 21 February 2022 – Samsung Electronics Ltd is delighted to announce its highly anticipated new Samsung Neo QLED 8K and 4K TV line-up, which will be available for pre-order from 16^th March until 5^th April. Pre-registration will run from 22^nd February until 15^th March. The range builds on last year’s multi-award winning collection and boasts significant upgrades and state-of-the-art features that represent major advances in quality and performance.

The brand-new, cutting-edge line-up, topped by the flagship QN900B, will comprise six series, with sizes ranging from 43″ up to 85″, providing screens for all.

• 8K Neo QLED
  • QN900B – available in sizes 65″, 75″, 85″
  • QN800B – available in sizes 65″, 75″, 85″
  • QN700B – available in sizes 55″, 65″, 75″
• 4K Neo QLED
  • QN95B – available in sizes 55″, 65″, 75″, 85″
  • QN90B – available in sizes 43″, 50″, 55″, 65″, 75″, 85″
  • QN85B – available in sizes 55″, 65″, 75″, 85″

Ultimate Picture Quality

The Samsung Neo QLED range includes a whole host of exciting advancements when it comes to features. The Quantum Mini LED light source is further enhanced with the addition of 14-bit HDR Mapping (which adds even more details to dark and bright scenes), whilst its Quantum Matrix Technology (which controls, with intense precision, Samsung’s proprietary Mini LEDs) is made even more accurate with Shape Adaptive Light control, allowing viewers to experience every epic moment in jaw-dropping detail.

Super Surround Sound

Offering uncompromising, best-in-class surround sound, Samsung’s Neo QLED TVs are equipped with multi directional speakers and, for the first time, supported by Dolby Atmos® technology, to deliver a truly immersive, cinematic viewing experience. In addition to this quantum leap in sound quality, other stand-out features include its Object Tracking Sound (OTS) which directs the sound to move across the room with the action on-screen. Track every terrifying gasp or hear the roar from the crowd travelling across the pitch with voice tracking which delivers a more realistic human voice.

More than a TV

As well as the enhanced audio-visual experience, Samsung’s smart features are taken to new heights to offer users functionality and customisation like never before. Latest advancements comprise an upgraded Tizen interface providing greater facilitation and content discovery – including Samsung TV Plus’s expanded channel line-up – and a whole new level of personalisation and recommendation. Adding to the ultimate smart home experience, Samsung Smart TV owners will also be able to connect to a number of smart devices, thanks to its in-built Smart Hub. To delight gamers, the Samsung Gaming Hub^[1] will include a dedicated gaming interface for easier access and control. Along with Cloud gaming integration, super-fast response (low input lag), ultra-high refresh rates (up to 4k@144Hz^[2]) and Motion Xcelerator technology will enhance motion clarity for the ultimate next-generation gaming experience. Together, these exciting innovations offer the ultimate home-entertainment

Consumers can find out more about the 2022 Samsung Neo QLED range with product available to purchase from Samsung.com from 6^th April.

[1] Samsung Gaming Hub to launch summer 2022. Features may vary per region.

[2] 4K@144Hz feature may vary by model.

LONDON, UK – 14 December 2020 – Samsung Electronics Ltd and TikTok are proud to announce a new app partnership that brings TikTok’s trending content into the home. TikTok will be exclusively available on Samsung Smart TVs^[1] in Europe, launching first for UK customers today.

The new app has been specifically created for a home-viewing experience, allowing people to view the ‘For You’ and ‘Following’ feeds, as well as the majority of the most liked and viewed content on TikTok. This content has been organised into 12 categories covering everything from gaming and comedy, to food and animals. The entertainment doesn’t stop there though, as people can also view #LearnOnTikTok videos so they can get the latest cooking hacks, fitness tips, and fun facts that TikTok has to offer.

From today, TikTok can be accessed on all Samsung Smart TV models from 2018-2020 onwards^[2] which include Samsung’s award winning 4K and 8K TVs as well as its Smart Monitor, The Premiere, The Frame and The Serif. TikTok can be easily downloadable via the Samsung Smart TV App Store and will now be pre-installed onto all new Samsung TVs purchased. What’s more, content will be available for anybody to enjoy – whether you have a TikTok account or not.

Users will be able to view, like and comment on trending videos, giving households the opportunity to experience and enjoy TikTok’s top content. Users will also be able to block or mark content they are not interested in, with TikTok automatically operating in Restricted Mode a feature that filters out content that may not be appropriate for all audiences.

“We are exceptionally proud and excited to be able to launch the TikTok app on our Smart TVs. At Samsung, we strive to give our customers an unrivalled content offering to guarantee endless entertainment and the latest addition of TikTok to our app line-up unlocks a new entertainment experience. With our QLED technology, customers will be able to watch the TikTok content creations on a big screen with lifelike picture resolution to maximise their viewing experience” said Dan Hastings, Director, TV/AV Samsung Electronics (UK) Ltd.

Rich Waterworth, General Manager, TikTok UK said: “The past year has dramatically changed the way we live, work and play. More of us are spending more time at home, watching TV with loved ones and enjoying content that entertains and educates through our smartphones.

This has led us to think about how we can bring the creativity and joy of TikTok to even more people across the UK. Our new TikTok app will do just that, giving the millions of Samsung TV owners access to our trending recipe hacks, comedy skits, challenges and more – straight into living rooms across the country.”

For more information on Samsung’s Smart TVs, please visit www.samsung.com/tvs/.

[1] TikTok available on all Samsung Smart TV models from 2018 excluding The Sero, TikTok will be available on The Sero in the upcoming year.

[2] Availability of TikTok on Samsung Smart TV’s in other countries will be announced in the coming months.

“The Galaxy M series has proved extremely popular around the world and its newest addition, Galaxy M31, is set to continue that success” said Conor Pierce, Corporate Vice-President of Samsung UK & Ireland. “The M31 brings innovation to where people want it most; a beautiful display, powerful camera and huge battery life; and all this at a very accessible price point.”

Galaxy M31 sports a 64MP quad-camera setup, capturing stunning pictures with depth, detail and definition. The device features an 8MP Ultra-Wide lens along with 123-degree field of view allowing users to capture the world as they see it. It also has a dedicated 5MP Macro Lens for close-up shots of objects that you love and a 5MP depth lens for amazing portrait shots with live focus.

Galaxy M31 is just as capable when it comes to video, with 4K video recording, hyperlapse, slow-mo and super-steady modes. In addition, it has a dedicated Night Mode for stunning low light photography. The 32MP front camera also supports 4k video recording and slow-mo selfies.

In addition, the 6.4” Infinity-U super AMOLED display combined with Dolby Atmos sound makes for an immersive and cinematic viewing experience.

Galaxy M31 comes with a seriously impressive 6000mAh battery, designed to keep you streaming, playing and capturing for longer than ever. It doesn’t compromise on style or comfort either, Galaxy M31 is just 8.9mm thick and weighs only 191 grams, making it lightweight and easy to grip.

Pricing and Availability

The new Galaxy M31 will be able to buy exclusively at Amazon.co.uk from £245.00 in eye-catching Black, Blue and Red.

For more information about the Galaxy M31, visit: https://news.samsung.com/uk/;  www.samsungmobilepress.com, news.samsung.com/galaxy.

Specification sheet^[2]

[1] Available to pre-order from Amazon.co.uk from today

[2] All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[3]Screen measured diagonally

Samsung and Thierry Henry have teamed up to add a touch of magic to the viewing experience of football fans this summer, with the new Samsung QLED range.

A series of Samsung ads launches today to show how the highly awarded Samsung QLED range can give you the best view of the action, from the comfort of your own home. Thanks to the ground-breaking Quantum dot technology, the QLED range will bring to life  every pass, dribble, shot and nutmeg in glorious 4K quality, delivering over a billion colours and 100% colour volume^[1], meaning only pitch side could compete.

When it comes to watching the football this summer,  just ask  yourself #WWTD (What Would Thierry Do). As Thierry says: “Do you need a big TV to watch football? No. But you want it… I know you do.”

The three adverts are available to view online and will be used across Samsung’s digital channels and across digital media channels throughout the summer.

Links to further videos here:

1. https://www.youtube.com/watch?v=aNiPY6YJzbY
2. https://www.youtube.com/watch?v=l2xz952hsjQ

[1] * QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.