London, UK – 15 February 2021 – From classic crepes to soufflé pancakes, Shrove Tuesday unites foodies and ambitious chefs alike in their quest to create the perfect pancake – and the content to go with it. To celebrate the launch of the new Samsung Galaxy S21 5G Series, Samsung has enlisted the help of baking sensation The Bake King – known for his optical illusion bakes and Netflix ‘Extreme Cake Makers’ – to share the perfect winning formula for the most flip-able pancake.

Whether it’s pancakes being ready for action but the shots getting missed, or crepes crinkling and refusing to take flight for that live action post, there are plenty of ways in which Pancake Day can fall flat. Well, flippin’ disasters are a thing of the past this Pancake Day thanks to The Bake King’s ultimate flip-able pancake tips and Samsung’s most advanced pro-grade camera system on the epic new Samsung Galaxy S21 5G device.

Designed to make the everyday epic, The Bake King used the Samsung Galaxy S21 5G device to get the best shots of his impressive colourful pancakes – inspired by the Phantom colour palette of the new range – capturing those fleeting pancake flips in-action. Using the Single Take feature, which captures up-to 15 seconds of footage, the artificial intelligence within the phone’s camera delivers a whole host of different stylized shots and cut-downs which are already social worthy, ready to pull out the best shots post-pancake flip. The improved 8K Video Snap allows every star baker to take crystal clear 33MB images straight out of 8K videos, so flipping video footage and pancake stack stills can both be captured and shared – without missing that all important moment.

Ben Cullen, The Bake King, comments:

“Pancake Day is one of my favourite days of the year! It seems to be the main day that attracts everyone to have a go at baking, which is always a main goal of mine. There’s so much fun to be had on Pancake Day and the competition always reaches new heights as everyone wants to be the star baker and top flipper. With this year being so different and so many people apart, there is even more reason to share fun flips (and fails!) with family and friends – we all need a good laugh! I’m a perfectionist, so shooting in 8K on the new Samsung Galaxy S21 5G has truly raised the bar for me to capture the perfect flip shot! Making pancakes is such a simple thing, but only if you know how, so I hope my Ultimate Flip-able Pancake formula allows people to up their pancake game – and add a little colour to their week!”

Looking to create the Ultimate Flip-able Pancake? Follow The Bake King’s formula, and biggest pancake fails to avoid:

The Bake King’s Ultimate Flip-able Pancake Formula

1. A new / clean non-stick pan will always give the best pancake results. A dirty pan or a pan with scratches will cause less than perfect results.
2. Give your pan a quick wipe around and oil / re-fresh between each pancake. This will stop any burning and keep each pancake looking perfect.
3. Check the underside of your pancake – just lift up one edge and look under. Flipping excessively will inevitably make the bake uneven.
4. Try and get the perfect photo-finished look for social media. Don’t put on your drizzle toppings too soon; and make sure your camera is ready to go! The new Samsung Galaxy S21 5G shoots in 8K and allows you to snap high res stills from the video, meaning that mid-air shot won’t be missed.
5. If you’re feeding a big family, then have two pans at staggered intervals – this way you can be cleaning and re-prepping one pan as a separate batch is cooking – work smarter not harder!
6. Check your angles for the perfect flip shot, try shooting from below for added effect, and make sure the pancake doesn’t cover your face mid-air!
7. Add some personal flair to standout, like food colouring or different shapes – I’m loving the new Phantom Violet colour of the Samsung Galaxy S21 5G, so I couldn’t resist making a violet pancake!

The Bake King’s Top Pancake Fails: 

1. Not heating up your oil or butter in the pan before pouring in your first lot of mixture. This will affect the pancakes consistency.
2. Over beating your mix. This will stop your pancakes from being fluffy and instead make them dense.
3. Leaving the mix sat too long before making your pancakes…. For best results you should only let your mix rest for up to 30 minutes before making the pancakes.
4. Not committing to the flip… I’ve been here myself many times! Getting the motion right when flipping is crucial, or you may just end up folding your pancake in half it should be a quick sharp motion – commit to it.
5. A yearly fail is trying to capture the perfect ‘flip’ photo where the pancake is mid-air… I have many of these fails saved in my camera roll, but the new Samsung Galaxy S21 5G will put a stop to that this year! With the 8K Video Snap feature, I can film the whole flip in 8K and then select the perfect image afterwards… in super high quality. Your insta followers will never know!  

“Pancake Day is an opportunity to get creative, and The Bake King’s ultimate flip-able pancake reflects how technology can inspire creativity in fresh and exciting ways. Whilst smartphones are at the heart of communication, they’re also modes of self-expression and discovery, which The Bake King’s Phantom Violet pancake inspired by the new pantones of the Samsung Galaxy S21 5G reflects,” said Sharon Hegarty, Marketing Director, Samsung Electronics UK & Ireland. “With the advanced pro-grade camera and 8K video quality you’re guaranteed to never miss a shot, so let’s have fun this pancake day and make it epic!”

For over a decade, the Samsung Galaxy S series has delivered ground-breaking, mobile experiences for people who rely on their smartphone for expression, connection and entertainment. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at various price points, the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G deliver in every category — and then some.

For more information about Galaxy S21 5G, please visit https://news.samsung.com/uk/

“As we enter this new decade, the Galaxy S20 range will completely transform people’s lives; changing how we communicate and how we experience the world around us,” said Conor Pierce, Corporate Vice President, Samsung Electronics UK&I “All three S20 variants come with 5G capability, and with the Galaxy S20 Ultra’s 108MP camera, you can shoot video in incredible 8K quality and take the perfect shot first time with Single Take.”

SHAPING THE FUTURE OF COMMUNICATION

With 5G, a new decade of mobile innovation is beginning. And to harness this new generation of connectivity, every device in the Galaxy S20 series—the Galaxy S20, Galaxy S20+ 5G and Galaxy S20 Ultra 5G—comes equipped with the latest 5G technology.[1] The Galaxy S20+ 5G and Galaxy S20 Ultra 5G are the first devices able to power new mobile experiences. All three devices are capable of delivering non-standalone and standalone 5G capabilities.¹

CHANGING HOW WE CAPTURE

Now, more than ever, we capture our lives and tell our stories through our smartphones—and that is why the camera is the single-most important feature for consumers purchasing a new smartphone. Designed for the way we live, the Galaxy S20 introduces an entirely new camera system—powered by AI and with our biggest image sensor yet—to bring out the best in every image and every moment.

• Details in Stunning Clarity: With a larger image sensor available on the Galaxy S20 series, camera resolution is significantly increased, for more detailed images with added flexibility for editing, cropping, and zooming. The S20 and S20+ 5G have 64MP cameras. The S20 Ultra 5G has a 108MP camera. Another benefit is that the larger sensors take in more light, so you get rich image quality even in low light situations. The S20 Ultra 5G takes things a step further with the option to shift dynamically between a high resolution 108MP mode and a 12MP mode, thanks to nona-binning technology which combines nine pixels into one at the sensor level.

• Ground breaking Zoom Capability: With the Galaxy S20’s Space Zoom technology that uses a combination of Hybrid Optic Zoom and Super Resolution Zoom, which includes AI-powered digital zoom, even when you are far away you can zoom in close. Use up to 30X zoom on the Galaxy S20 and S20+ 5G, or step-up to the revolutionary folded lenses on the S20 Ultra 5G, which uses AI powered, multi-image processing to reduce quality loss at high zoom levels so that users can experience Super Resolution Zoom up to 100X with a clearer view than ever before.

• Single Take, Multiple Possibilities: Single Take lets you stay in the moment, while you capture the moment. Thanks to its AI camera technologies, the Galaxy S20 can capture a number of photos and videos, such as Live focus, cropped and Ultra Wide to best capture your moment.

• Pro-Grade Filming Capability: The Galaxy S20 offers stunning 8K video shooting, so users can capture their world in true-to-life colour and quality. When you are done shooting, stream your video to a Samsung QLED 8K TV and enjoy its best-in-class viewing experience[2] or grab a still from an 8K video and turn it into a high-res photo. Furthermore, even the bumpiest videos look like they were shot using an action cam, thanks to Super Steady and its anti-rolling stabilisation and AI motion analysis.

DO WHAT YOU LOVE, BETTER

The Galaxy S20 range makes the experience of everything we love to do on our phone, easier and better. With new features and impactful partnerships, inspired by open collaboration, the Galaxy S20 is built for how we use our phones today.

• Music: Whether you are just waking up, or heading to the gym, enjoy a personalised soundtrack based around your routine, thanks to a new integration between Spotify and Bixby Routines. With Music Share, extend your paired Bluetooth connection to a car stereo or speaker via your device, so you and your friend can take turns DJ-ing during a road trip.[3]

• Exceptional Video Chat on Google Duo: Video chat more easily with all of the most important people in your life on the Galaxy S20. With 5G capability[4], the Galaxy S20 enhances the video chatting experience through a deep integration with Google Duo, bringing new Duo features first to Galaxy S20. Now, from the dialler, you can tap Duo to start a video call and enjoy, for the first time ever, FHD quality. Google Duo is compatible across operating systems, so you are not limited in who you can video chat with. Fit the entire family in the frame, using the wide lens; and talk to up to eight friends, at once.

• YouTube on 5G: Share your 8K videos with the world faster and better. Samsung partnered with YouTube so you can upload your 8K videos directly to YouTube—and with integrated 5G capabilities, experience ultra-fast upload speeds. ⁴

• Entertainment: Taking advantage of the Galaxy S20’s pro-grade camera, Netflix and Samsung are working together to put the Galaxy S20 in the hands of renowned directors to capture bonus content based on popular Netflix Originals. Users can also discover Netflix’s best-in-class content through an improved integration with Galaxy devices, enabling ease of content discovery and accessibility via Samsung Daily, and Finder.

• Gaming: The Galaxy S20 series takes mobile gaming to the next level. With a 120Hz display, you’ll have the ability to experience incredibly smooth gaming. Later this spring, Samsung partner, Microsoft, will launch its popular Forza Street in the Galaxy Store, marking the first time the game is coming to mobile. Combined with a fast processor, 12GB of RAM[5], audio tuned by AKG and a game booster working in the background to optimize settings for peak performance, the Galaxy S20 offers a powerful gaming experience.

EXPERIENCE ENDLESS POSSIBILITIES 

As our latest flagship device, the Galaxy S20 series features the premium technologies that Galaxy fans have come to know and expect. The most secure device Samsung has ever made, the Galaxy S20 is protected by Knox—the industry-leading mobile security platform that protects the device from the chip level through to the software level. The Galaxy S20 also features a new, secure processor which protects against hardware-based attacks.

Powered by a big, intelligent battery, the Galaxy S20 series comes with a 25W fast charger, while the S20 Ultra 5G supports 45W Super Fast charging as well.[6]  The entire series is equipped with massive storage as standard (128GB for S20 and S20+ 5G; 128GB and 512GB for S20 Ultra 5G).[7]

With Galaxy S20, you can also experience Samsung’s cleanest, simplest, most intuitive interface yet with One UI 2. You can also use the Galaxy S20 to control your smart home with SmartThings, achieve your health and wellness goals with Samsung Health, pay on the go with Samsung Pay, and more.[8]

GALAXY BUDS+

And with Samsung Galaxy Buds+, you can immerse yourself in your favourite music and podcasts. Sound by AKG, Buds+ feature 2-way speakers; 3 mics for unparalleled sound and voice quality; and an incredibly long battery life—up to 11 hours from Buds+ and an extra 11 hours in the case.[9] Buds+ app, ‘Galaxy Buds+’, is now iOS compatible, so you can enjoy a great audio experience no matter which device you use.[10] And with the  Spotify partnership, listen to the tunes and podcasts you love more easily by hitting play with a single press.[11]

GALAXY S20 AVAILABILITY AND PRICES

From 13^th March, 2020, the Galaxy S20 series will be available in the UK in various, classic colours.[12]

• Galaxy S20: Cosmic Grey, Cloud Blue, Cloud Pink
• Galaxy S20 at £799, Galaxy S20 5G at £899
• Galaxy S20+ 5G: Cosmic Grey, Cloud Blue, Cosmic Black
• Galaxy S20+ 5G at £999
• Galaxy S20 Ultra 5G: Cosmic Grey, Cosmic Black
• Galaxy S20 Ultra 5G 128GB at £1199, Galaxy S20 Ultra 5G 512GB £1399

For more information about the Galaxy S20, visit www.samsungmobilepress.com, news.samsung.com/uk or www.samsung.com/uk.

Galaxy S20, Galaxy S20+ 5G and Galaxy S20 Ultra 5G Specifications[13]

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] 5G functionality requires compatible network connection.

[2] 8K streaming available on 2019 and 2020 Samsung QLED 8K TVs.

[3] Galaxy S20 devices only.

[4] 5G functionality requires compatible network connection.

[5] Availability may vary by carrier.

[6] 45W SuperFast Charger sold separately.

[7] May vary by model.

[8] May vary by model and carrier.

[9] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

[10] Compatible with iPhone 7 and higher, running iOS 10 or higher.

[11] Availability may vary by carrier. Spotify subscription is required.

[12] Colours and models may vary by carriers and retailers.