With CES 2022 just two short weeks away, and as I embark on a new role here at Samsung, I am greatly honored to be hosting our pre-show keynote, held under the theme ‘Together for Tomorrow.’ Since the last time we connected at CES in person, we’ve all undergone a period of significant change. We’ve had to re-examine our relationship with the world around us and re-prioritize the things we care about most. We have found greater value in “togetherness,” being closer with our family and friends.

In this new era, we’ve found that innovation can no longer be a “one-size-fits-all” approach. Customized devices and personalized spaces are more important now than ever. So are the connections and experiences our technologies enable. Our experience at home has become so much more important, and technologies are no longer just helpful tools but true lifelines to our family, friends, and hobbies.

This reality has strengthened our commitment to creating new and meaningful experiences for our customers. It has led us to explore better ways to bring our devices more closely together, for improved connectivity and customization. At Samsung, we believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love.  

This is why earlier this month we announced a major change in our organization, one aimed at strengthening synergies between our different products and services. Under this new structure, all of our consumer electronics, from TVs and home appliances to mobile devices, will come under one larger roof, coherent with our vision to create meaningful experiences through innovation.

And of course, Samsung’s vision for the future is not just about connecting devices. Re-connecting with the planet and leaving a positive impact, is an integral part of our plan. As the world leader in consumer electronics, Samsung has a responsibility to protect our environment and build a better future. Our innovation leadership needs to be matched with our leadership in “sustainable innovation” as well.

We are very excited to embark on this new journey and look forward to sharing more in the months to come.

As a starter, we plan to share a glimpse of the direction we are taking at the upcoming CES 2022. Here is a quick preview of what we will be announcing then:

Creating Customized Experiences

Samsung’s culture of innovation is rooted in pushing limits and breaking barriers. Now, Samsung is innovating for a new age, where technologies are flexible and adaptable to you. At CES, you will see our latest innovations and experiences – including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a piece of art. The gaming experience will become even simpler, more immersive and hassle-free. And because everyone has their own unique personal taste and lifestyle, we want to empower you to customize your devices based on what matters to you most. A new, customizable future of personal technologies is here, and I am excited to show you how it comes to life across our home appliances, mobile devices, and screens everywhere.

Powering Seamless Connectivity

We envision a world where technology is customized to every consumer’s lifestyle and needs, and one way to achieve this is through seamless connectivity.  At CES, we will share more about our collaboration with industry experts and partners to create a truly enhanced connected experience. Because at Samsung, we believe a secure and open ecosystem is what provides the best experience for our customers, offering you the freedom to design experiences that best suit your unique lifestyle. In addition, we will also introduce a new solution that helps you better integrate all your smart home devices.

Reimagining a Better Planet

This is an important moment for our planet. Protecting it is everyone’s job. At Samsung, we are infusing sustainability into everything we do, from the chips that power our products to the consumer experience on the devices themselves. At CES, we will share more about how we are making meaningful updates in our innovation process that enable you, our consumers, to make these changes, too in your everyday lives. Plus, we’ll share new ways we are working with partners for unique sustainability solutions.

It’s time to evolve our products and experiences to better fit the needs of a new generation of users. As we champion an ecosystem of inclusive and connected technology, I look forward to sharing how we have been inspired by the people, values and lifestyles that create our global community, and how we can continue to support them through people-first programs and innovation.

I hope you will join me on January 4^th at 6:30PM PST for Samsung’s CES 2022 keynote in Las Vegas or livestreamed via Samsung Newsroom and Samsung.com.

Samsung’s keynote for CES 2022 will present the company’s vision for ‘Age of Togetherness,’ meaning that technology needs to exist together with people and for the planet. The keynote is a call to action to mitigate climate change and the company will show how everyone can do their part in building a sustainable planet. It will also present how customised and connected experiences will enrich people’s lives. The pre-show keynote will set the stage for CES 2022 as it convenes the tech industry, both in person and digitally.

“Since early 2020, people have changed how they live, work and play,” said Gary Shapiro, president and CEO, CTA. “Technology is solving people’s problems and connecting us to each other. More, innovation has accelerated. Samsung is an incredibly innovative company and we look forward to hearing Mr. Han’s vision of a greener world reimagined through technology.”

Mr. Han is the President and Head of the Visual Display Business at Samsung Electronics since 2017. Prior to his current role, Mr. Han served a four-year term as the Business’s Head of R&D. Since joining Samsung in 1988, he has been a prolific figure in the development of a wide range of market-leading products, including Micro LED, QLED, Lifestyle TVs, Smart Signage, Cinema LED and gaming monitors. Mr. Han has played a pivotal role in taking Samsung’s TV business to its unrivalled position in the global TV market and maintaining it for fifteen consecutive years since 2006.

Mr. Han joins previously announced keynoters, including GM’s Mary Barra; T-Mobile’s Mike Sievert; Abbott’s Robert Ford; Rethink Impact’s Jenny Abramson; Softbank Opportunity Fund’s Stacy Brown-Philpot; and Material Impact’s Carmichael Roberts. The CES featured speakers page will be updated as additional speakers are announced.

Owned and produced by CTA, CES 2022 will convene the tech industry in person and digitally, Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022. Global audiences will have access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For over 50 years, CES has been the global stage for innovation, and CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships. Visit CES.tech for all CES 2022 updates, including health protocols, registration details and the media page for all press resources. 

UPCOMING EVENTS

Consumer Technology Hall of Fame Dinner

Nov. 11, 2021 – New York, NY

CES Unveiled Las Vegas

Jan. 3, 2021 – Las Vegas, NV

CES 2022 Media Days

Jan. 3-4, 2022 – Las Vegas, NV

CES 2022

Jan. 5-8, 2022 – Las Vegas, NV

About CES:
CES® is the most influential tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022. Learn more at CES.tech and follow CES on social.

About Consumer Technology Association:
As North America’s largest technology trade association, CTA® is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most influential tech event in the world. Find us at CTA.tech. Follow us @CTAtech.